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Image credit: Canva The term “Product-Market Fit” can be baffling for a lot of new Product Managers. The phrase sounds great in theory, but in reality, finding product-market fit raises more questions than it answers: What is Product-Market fit? MORE
Status of the Job 2021: Product Marketing Manager. As organizations scrambled to innovate and deliver tools and technologies that enabled digital transformation, Product Marketing Managers moved into the spotlight. What is a Product Marketing Manager? MORE
After working on a product for over two years without launching it, Rahul Vohra knew that he had to do something different. Measuring product/market fit. Their team was busy working and coding the product but nothing had been officially released yet. MORE
The term product/market fit was popularised by the lean startup movement a few years ago and tends to be something we glibly trot out when referring to a runaway success or a miserable product failure. And what is the product manager’s role in maintaining [.]. MORE
A question I get often is the difference between a Product Manager, Product Marketing Manager and a Growth PM. Continue reading on Product Coalition ». agile growth-hacking product-management product-marketing growth-product-manager MORE
The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. Product Marketing tools that can add real value to your business do exist, but finding the right software in such a noisy environment can be challenging. MORE
You either have a product market fit or you build fake metrics to get there (even unintentionally). NextBigWhat’s #Threadmill brings you curated Twitter threads on product, life and growth. A … 0/5 Startups die because of: – Fake Product-Market fit. MORE
In his ProductTank San Francisco talk, Chris Barton – founder of Shazam and, more recently, Guard – recounts the music recognition app’s successful quest for the Holy Grail: Product/Market Fit. Go After a Big Market Chris explains that to [.]. MORE
Product marketing sits at the intersection of marketing, growth, product and sales. It is the department responsible for evangelising the… Continue reading on Product Coalition ». MORE
Are you tracking the right Product Marketing KPIs? With so many product growth insights available to every product marketer, it’s sometimes hard to understand which metrics are relevant and which you should be tracking to measure the success of your product marketing. MORE
Today, August signs off for another year and we’re happy to report that it was packed with treats for Mind the Product members. We covered product/market fit, team culture, careers, diversity, roadmapping and more. appeared first on Mind the Product. MORE
Do you want to build an efficient SaaS Product Marketing strategy, but are not sure where to start? In this post, we go over the main product growth strategy steps and some examples of SaaS business growth strategies. What is a product marketing strategy? MORE
With the right marketing, a company can know its product's place. This step-by-step guide will help you to design a successful product marketing strategy for customers old and new. [.] Guest Post Product Marketing MORE
In a consumer product world, solutions marketing is exemplified by the endless variations of pain relievers. Much like pain relievers, most B2B products and services use a common platform and then emphasize specific features that constitute solutions to very specific problems. MORE
The product marketing manager role has been growing steadily over the two decades: And no wonder – the exponential growth of the SaaS industry, combined with the Product-Led Growth trend created a lot more demand for (and awareness of) product marketing. MORE
In this ProductTank Dubai talk, Harpal Singh, Product Consultant and Interim CPO explains the elusive art and science of finding product/market fit (P/MF). Read more » The post How to find product market fit by Harpal Singh appeared first on Mind the Product. MORE
Product growth requires a push from your whole team. Unfortunately, if you’re not reaching product-market fit, the whole team might as well be banging their heads against the wall. Your product growth strategy hinges on a rock-solid product-market fit. MORE
In this ProductTank London talk, Janna Bastow – co-founder and CEO of ProPad – shares her view on how you can define and measure your product/market fit. The post What is product/market fit? By Janna Bastow appeared first on Mind the Product. MORE
Managing the Interrelated Roles and Responsibilities of Product Managers and Product Marketing Managers. Product Management and Product Marketing Management are complementary roles. Regardless, both of these distinct roles are essential to product success. MORE
The article is a synopsis of The Phenomenal Product Manager: Chapter One , written by Brian Lawley. We’ll be using the term Product Manager to refer to both Product Managers and Product Marketers. Inbound (Product Management) spends most of their time with engineering teams and customers, making critical decisions and ensuring that everything gets done to bring customer-focused products to market. Customer and Market Research. MORE
Put simply, good product marketing software helps your SaaS solve two fundamental problems: Build a product that users love on the basis of customer feedback Acquire and retain users of that product. But how do you choose good product marketing software? MORE
Why Products Fail. One of the main reasons why products fail is because they don’t meet customer needs in a way that is better than other alternatives. That is the essence of product-market fit. In this talk at ProductTank San Francisco, I share advice from my book The Lean Product Playbook on how to achieve product-market fit. The Product-Market Fit Pyramid. My Product-Market Fit Pyramid consists of five layers. MORE
Businesses exist to sell products and services, and their ability to do so depends largely on the strength of their brand. There is considerable overlap between the responsibilities of Brand Managers and Product Marketing Managers (PMM). 2: Leverage Product-Led Growth (PLG). MORE
In this talk, Alan Chiu pulls from his experience in product management and as a seed-stage venture capitalist to showcase a variety of case studies on companies who have perfected product/market fit. It’s probably not surprising to hear that there is no silver bullet when it comes to market fit. Using each of these themes as a jumping-off point, Alan drills down with specific questions that get to the heart of what makes up a product. MORE
Strong brand identity builds trust and motivates people to buy your products and services. In B2B organizations the same concepts apply to product management and product marketing teams for the same reasons. Engineers get paid to design and build products, and so on. MORE
By Jennifer Gridley – Have you ever wondered how different people break into Product Management and why they stay? Would you like advice from great Product Managers on how to do the job well? If you answered yes to any of those questions, you’ve… Career Product Management Product MarketingAre you interested in sharing your story and advice with others? MORE
Despite its growing popularity, many people are still unfamiliar with SaaS product marketing. A common question is: what is SaaS product marketing? And how is it different from traditional marketing? Marketing automation is an integral part of product marketing. MORE
Looking for some SaaS Product Marketing examples you could implement to drive growth for your product ? In this article, I've included both the SaaS marketing best practices and 19 best SaaS marketing examples to illustrate how others do it. MORE
Product launch announcement emails can be intimidating. Product launch emails are a way of communicating with your existing customers – keeping them up to date with new developments, new features, and the launch of an upcoming product. What is a product launch email? MORE
Market analysis is one of the first and most important steps in the success of any business, large or small, products and services. 3 Key Differences Between Product and Solutions Market Analysis. Solutions Driven Organization vs. Product Driven, What’s the Difference? MORE
How many people should there be in your SaaS product marketing team? When should you start building a product marketing team and what role should you hire first? Let's talk about how to build and structure product marketing teams for SaaS products. MORE
Which product analytics tools should you be using? And what type of analytics really matters for a product marketing manager? In this article, I'll talk about why product analytics tools are important, how you can use them, and the best product analytics tool on the market. MORE
Storytelling skills for product management and product marketing are essential because without them, the value context (why the market cares) of what you’re building, marketing and selling is completely masked. Take market requirements for example. MORE
Product Marketing may be one of the most misunderstood and undervalued functions as evidenced by the fact that so many B2B organizations still don’t have it. Hardly product marketing! Other organizations give product marketing responsibilities to product managers. MORE
Product Marketing Related Topics Mind the Product
NOVEMBER 25, 2021
With the right marketing, a company can know its product's place. This step-by-step guide will help you to design a successful product marketing strategy for customers old and new. [.] Guest Post Product Marketing
280 Group
AUGUST 23, 2021
Businesses exist to sell products and services, and their ability to do so depends largely on the strength of their brand. There is considerable overlap between the responsibilities of Brand Managers and Product Marketing Managers (PMM). 2: Leverage Product-Led Growth (PLG).
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280 Group
APRIL 12, 2021
Status of the Job 2021: Product Marketing Manager. As organizations scrambled to innovate and deliver tools and technologies that enabled digital transformation, Product Marketing Managers moved into the spotlight. What is a Product Marketing Manager?
Proficientz
OCTOBER 12, 2021
Product Marketing may be one of the most misunderstood and undervalued functions as evidenced by the fact that so many B2B organizations still don’t have it. Hardly product marketing! Other organizations give product marketing responsibilities to product managers.
Speaker: John Little, Head of Product Marketing, Centercode
When it comes to delivering a solid product/market fit, customer validation is key. After all, you want to provide customers with a product that not only fills the need, but is delightful -- right? To get there, you need to commit to a vital blend of market research, strategy, and user testing. Join John Little, Head of Product Marketing at Centercode, as he explains a two-part approach to customer validation. First, how do you strategically identify your top product areas that need attention prior to release. And second, how do you turn user data into strategic priorities that help the right teams make the right decisions.
Mind the Product
JULY 30, 2021
In this ProductTank Dubai talk, Harpal Singh, Product Consultant and Interim CPO explains the elusive art and science of finding product/market fit (P/MF). Read more » The post How to find product market fit by Harpal Singh appeared first on Mind the Product.
Mind the Product
SEPTEMBER 17, 2020
In his ProductTank San Francisco talk, Chris Barton – founder of Shazam and, more recently, Guard – recounts the music recognition app’s successful quest for the Holy Grail: Product/Market Fit. Go After a Big Market Chris explains that to [.].
280 Group
JUNE 18, 2020
Managing the Interrelated Roles and Responsibilities of Product Managers and Product Marketing Managers. Product Management and Product Marketing Management are complementary roles. Regardless, both of these distinct roles are essential to product success.
The Product Coalition
MAY 31, 2021
Product marketing sits at the intersection of marketing, growth, product and sales. It is the department responsible for evangelising the… Continue reading on Product Coalition ».
Userpilot
JULY 15, 2021
Despite its growing popularity, many people are still unfamiliar with SaaS product marketing. A common question is: what is SaaS product marketing? And how is it different from traditional marketing? Marketing automation is an integral part of product marketing.
Speaker: Richard Cheng, Associate Product Manager, Mark43
To fix traditionally paper-heavy and error-prone processes, they needed a secure and easy-to-use product experience that simplified and unified crime data collection and management. Haarthi Sadasivam, Technical Product Marketing Manager at Looker will join the conversation on best practices.
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Mind the Product
NOVEMBER 9, 2020
In this ProductTank London talk, Janna Bastow – co-founder and CEO of ProPad – shares her view on how you can define and measure your product/market fit. The post What is product/market fit? By Janna Bastow appeared first on Mind the Product.
Gainsight
OCTOBER 28, 2021
Product growth requires a push from your whole team. Unfortunately, if you’re not reaching product-market fit, the whole team might as well be banging their heads against the wall. Your product growth strategy hinges on a rock-solid product-market fit.
The Product Coalition
JANUARY 7, 2021
Image credit: Canva The term “Product-Market Fit” can be baffling for a lot of new Product Managers. The phrase sounds great in theory, but in reality, finding product-market fit raises more questions than it answers: What is Product-Market fit?
Userpilot
JULY 6, 2021
How many people should there be in your SaaS product marketing team? When should you start building a product marketing team and what role should you hire first? Let's talk about how to build and structure product marketing teams for SaaS products.
Speaker: Lija Hogan, Customer Experience Consultant at UserTesting & Daniele Hohol, Senior Product Manager at UserTesting
Product teams are continuously under tight deadlines to quickly validate new ideas, features, and offerings to innovate successfully, ensure product-market fit, and avoid rework. Without the customer’s perspective, these teams often end up wasting time and resources building features that customers don’t use. This webinar will highlight the critical areas during the design and development process when reaching out to customers, as understanding their needs, testing hypotheses, and refining your approach are imperative.
Mind the Product
MARCH 3, 2020
After working on a product for over two years without launching it, Rahul Vohra knew that he had to do something different. Measuring product/market fit. Their team was busy working and coding the product but nothing had been officially released yet.
Userpilot
MAY 31, 2021
The product marketing manager role has been growing steadily over the two decades: And no wonder – the exponential growth of the SaaS industry, combined with the Product-Led Growth trend created a lot more demand for (and awareness of) product marketing.
Userpilot
MAY 17, 2021
Are you tracking the right Product Marketing KPIs? With so many product growth insights available to every product marketer, it’s sometimes hard to understand which metrics are relevant and which you should be tracking to measure the success of your product marketing.
Userpilot
MARCH 22, 2021
The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. Product Marketing tools that can add real value to your business do exist, but finding the right software in such a noisy environment can be challenging.
Speaker: Brittney Gwynn, former Director of Product, Simple Health
If you've ever launched an MVP, you know that the journey has only just begun. How do you figure out what to do next? You know that you need to look at how different user segments react, but how do you quickly distinguish signal from noise so you can iterate and improve? Join Brittney Gwynn, former Director of Product at Simple Health, as she explains how you can use early customer feedback, usage data, and continuous experimentation to optimize your journey to product-market fit. Whether you're at a brand-new company, or looking to innovate within a more mature organization, or anywhere in between, you'll come away with a new skill set, ready to make the most of your launches.
bpma ProductHub
MARCH 12, 2018
By Jennifer Gridley – Have you ever wondered how different people break into Product Management and why they stay? Would you like advice from great Product Managers on how to do the job well? If you answered yes to any of those questions, you’ve… Career Product Management Product MarketingAre you interested in sharing your story and advice with others?
Userpilot
SEPTEMBER 1, 2021
Looking for some SaaS Product Marketing examples you could implement to drive growth for your product ? In this article, I've included both the SaaS marketing best practices and 19 best SaaS marketing examples to illustrate how others do it.
280 Group
AUGUST 4, 2019
The article is a synopsis of The Phenomenal Product Manager: Chapter One , written by Brian Lawley. We’ll be using the term Product Manager to refer to both Product Managers and Product Marketers. Inbound (Product Management) spends most of their time with engineering teams and customers, making critical decisions and ensuring that everything gets done to bring customer-focused products to market. Customer and Market Research.
Proficientz
AUGUST 24, 2020
Strong brand identity builds trust and motivates people to buy your products and services. In B2B organizations the same concepts apply to product management and product marketing teams for the same reasons. Engineers get paid to design and build products, and so on.
Speaker: Ardeshir Ghanbarzadeh, Senior Product Marketing Manager, Logi Analytics
Making the transition from building your analytics in-house to investing in a third-party embedded solution can be complicated.Watch this webinar with Ardeshir Ghanbarzadeh, Senior Product Marketing Manager at Logi Analytics, for tips on making the transition as smooth as possible, and getting on the right path to better analytics for your app!
Proficientz
DECEMBER 7, 2020
Storytelling skills for product management and product marketing are essential because without them, the value context (why the market cares) of what you’re building, marketing and selling is completely masked. Take market requirements for example.
Mind the Product
AUGUST 31, 2020
Today, August signs off for another year and we’re happy to report that it was packed with treats for Mind the Product members. We covered product/market fit, team culture, careers, diversity, roadmapping and more. appeared first on Mind the Product.
Userpilot
APRIL 21, 2021
Put simply, good product marketing software helps your SaaS solve two fundamental problems: Build a product that users love on the basis of customer feedback Acquire and retain users of that product. But how do you choose good product marketing software?
Mind the Product
OCTOBER 10, 2018
In this talk, Alan Chiu pulls from his experience in product management and as a seed-stage venture capitalist to showcase a variety of case studies on companies who have perfected product/market fit. It’s probably not surprising to hear that there is no silver bullet when it comes to market fit. Using each of these themes as a jumping-off point, Alan drills down with specific questions that get to the heart of what makes up a product.
Speaker: Jim O'Leary, VP of Product Management, and Brian Elmi, Director of Product Management, NTENT
Most product dashboard review lagging indicators rather than leading indicator and focus on the wrong metrics to move the business forward. When your operations dashboard is well-aligned with your business's goals and access to data is decentralized, that empowers teams at all levels of the organization to make decisions that drive the business. Join Jim O'Leary and Brian Elmi of NTENT as they share exactly what they've done to build successful dashboards. Using their methodology, you'll be able to plan out dashboards that are tailored to your business needs.
Userpilot
AUGUST 30, 2021
Which product analytics tools should you be using? And what type of analytics really matters for a product marketing manager? In this article, I'll talk about why product analytics tools are important, how you can use them, and the best product analytics tool on the market.
Mind the Product
JULY 13, 2017
Why Products Fail. One of the main reasons why products fail is because they don’t meet customer needs in a way that is better than other alternatives. That is the essence of product-market fit. In this talk at ProductTank San Francisco, I share advice from my book The Lean Product Playbook on how to achieve product-market fit. The Product-Market Fit Pyramid. My Product-Market Fit Pyramid consists of five layers.
Userpilot
JUNE 25, 2021
Do you want to build an efficient SaaS Product Marketing strategy, but are not sure where to start? In this post, we go over the main product growth strategy steps and some examples of SaaS business growth strategies. What is a product marketing strategy?
Userpilot
OCTOBER 15, 2021
Product launch announcement emails can be intimidating. Product launch emails are a way of communicating with your existing customers – keeping them up to date with new developments, new features, and the launch of an upcoming product. What is a product launch email?
Speaker: Hope Gurion, Product Leader Coach, Fearless Product LLC
Customer discovery is the lifeblood of product teams to identify the most important customer needs to solve next. Often it's the Product and UX members of the trio who take lead on facilitating this discovery. But what about other customer-facing teams in an organization? How do product teams best partner with these teams to understand customers’ unmet needs and decide which needs to address next?
NextBigWhat
SEPTEMBER 5, 2020
You either have a product market fit or you build fake metrics to get there (even unintentionally). NextBigWhat’s #Threadmill brings you curated Twitter threads on product, life and growth. A … 0/5 Startups die because of: – Fake Product-Market fit.
The Product Coalition
APRIL 16, 2021
A question I get often is the difference between a Product Manager, Product Marketing Manager and a Growth PM. Continue reading on Product Coalition ». agile growth-hacking product-management product-marketing growth-product-manager
Proficientz
SEPTEMBER 20, 2021
In a consumer product world, solutions marketing is exemplified by the endless variations of pain relievers. Much like pain relievers, most B2B products and services use a common platform and then emphasize specific features that constitute solutions to very specific problems.
Proficientz
JUNE 3, 2020
Market analysis is one of the first and most important steps in the success of any business, large or small, products and services. 3 Key Differences Between Product and Solutions Market Analysis. Solutions Driven Organization vs. Product Driven, What’s the Difference?
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