The Phenomenal Product Manager: Product Marketing versus Product Management

280 Group

The article is a synopsis of The Phenomenal Product Manager: Chapter One , written by Brian Lawley. We’ll be using the term Product Manager to refer to both Product Managers and Product Marketers. Customer and Market Research. Product Marketing.

The Product Market Fit Engine by Rahul Vohra

Mind the Product

After working on a product for over two years without launching it, Rahul Vohra knew that he had to do something different. Measuring product/market fit. Their team was busy working and coding the product but nothing had been officially released yet.

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The Playbook for Achieving Product-Market Fit

Mind the Product

Why Products Fail. One of the main reasons why products fail is because they don’t meet customer needs in a way that is better than other alternatives. That is the essence of product-market fit. The Product-Market Fit Pyramid. The Lean Product Process.

In Search of a Better way to Measure Product/Market fit

Mind the Product

Tech billionaire Marc Andreessen has been credited with bringing the term “product/market fit” into the mainstream lexicon in 2007. During my dealings with investors and product veterans, I’ve often heard that you can always feel when product/market fit is happening.

Build Delightful Products with Customer Validation

Speaker: John Little, Head of Product Marketing, Centercode

When it comes to delivering a solid product/market fit, customer validation is key. After all, you want to provide customers with a product that not only fills the need, but is delightful -- right? To get there, you need to commit to a vital blend of market research, strategy, and user testing. Join John Little, Head of Product Marketing at Centercode, as he explains a two-part approach to customer validation. First, how do you strategically identify your top product areas that need attention prior to release. And second, how do you turn user data into strategic priorities that help the right teams make the right decisions.

ABM and How It Can Optimize Product Marketing

280 Group

Product marketers driving account-based marketing (ABM) programs operate with a different thought process when it comes to marketing to individual accounts because they think more like sales people. Product Marketing Methodology Sales Webinar

Using Return On Marketing Investment to Optimize Product Marketing

280 Group

Product marketing is not an exact science by any stretch of the imagination. However, new ways of objectively measuring and optimizing product marketing effectiveness are significantly changing the game. Product Marketing Data Methodology Metrics

Three Roles of Product Marketing

Under10 Playbook

Over the years I’ve seen product management teams focused increasingly on the technical aspects of the product, serving more as development managers than product managers, and neglecting business strategy and go-to-market responsibilities.

How to Break into Product Marketing Management (PMM)

PMLesson's Ace the PM Interview

Product marketing is one of the newest and most impactful roles within an organization. As a product marketing manager (PMM), you influence most areas of the organization including product, design, sales, support, and, of course, marketing.

On Product Marketing at Uber

Pragmatic Marketing

revolutionized the direct transportation market. Laura Jones is head of product marketing at Uber and recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing.

Iterate Your Way to a Top Analytics Product Experience

Speaker: Richard Cheng, Associate Product Manager, Mark43

To fix traditionally paper-heavy and error-prone processes, they needed a secure and easy-to-use product experience that simplified and unified crime data collection and management. Haarthi Sadasivam, Technical Product Marketing Manager at Looker will join the conversation on best practices.

On Product Marketing at Uber

Pragmatic Marketing

revolutionized the direct transportation market. Laura Jones is head of product marketing at Uber and recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing.

Product/Market Fit is Failing Because of Your Company Structure

Mind the Product

Did you know that 42% of startups fail because no one wants to buy their product? For corporations, nearly 80% of new products fail each year for the exact same reason. So why are we still developing products no one wants? Product experts have tried to tackle this issue but they gloss over the impact a company’s structure and leadership team have on product/market fit. Who owns Product/Market fit – Marketing, Sales, or Business?

Career Stories and Advice on Product Management and Product Marketing

bpma ProductHub

By Jennifer Gridley – Have you ever wondered how different people break into Product Management and why they stay? Would you like advice from great Product Managers on how to do the job well? If you answered yes to any of those questions, you’ve… Career Product Management Product MarketingAre you interested in sharing your story and advice with others?

Strategic Product Marketing: One Small Move, Three Big Benefits

Proficientz – Product Management University

A strategic product marketing function can be created with one simple move that pays three big dividends to the organization. Many product marketing professionals in B2B have long felt like the sales tools on-demand department and rightfully so.

Your Post-Launch Toolkit for Understanding Your Users

Speaker: Brittney Gwynn, former Director of Product, Simple Health

If you've ever launched an MVP, you know that the journey has only just begun. How do you figure out what to do next? You know that you need to look at how different user segments react, but how do you quickly distinguish signal from noise so you can iterate and improve? Join Brittney Gwynn, former Director of Product at Simple Health, as she explains how you can use early customer feedback, usage data, and continuous experimentation to optimize your journey to product-market fit. Whether you're at a brand-new company, or looking to innovate within a more mature organization, or anywhere in between, you'll come away with a new skill set, ready to make the most of your launches.

Solutions Marketing vs. Product Marketing: One Big Difference

Proficientz – Product Management University

A lot of people think solutions marketing is just a fancy term for product marketing, especially since the term solution has been so overused. In a product marketing model, products are the star. What Is Solutions Marketing?

David Daniels on Product Marketing

Under10 Playbook

My friend David Daniels is one of the top minds in product marketing. He and I have had many a long talk on process and roles and the lines between product management and product marketing.

Product Marketing at Stack Overflow – Alexa Scordato

Mind the Product

Alexa Scordato is the VP of marketing at Stack Overflow. In Alexa’s presentation at ProductTank NYC, she talks about the importance of brand and marketing. She states that there are not enough conversations about the intersection of product and marketing. Marketing Stack.

More Than Great Products: A Journey to Product/Market Fit

Mind the Product

Once upon a time I believed that to be a successful product manager, I simply had to create great products. For years I’ve helped my clients create new digital products and services for their customers. The second time round, I started with a market.

Build Actionable Dashboards to Drive Your Business

Speaker: Jim O'Leary, VP of Product Management, and Brian Elmi, Director of Product Management, NTENT

Most product dashboard review lagging indicators rather than leading indicator and focus on the wrong metrics to move the business forward. When your operations dashboard is well-aligned with your business's goals and access to data is decentralized, that empowers teams at all levels of the organization to make decisions that drive the business. Join Jim O'Leary and Brian Elmi of NTENT as they share exactly what they've done to build successful dashboards. Using their methodology, you'll be able to plan out dashboards that are tailored to your business needs.

What is Product Marketing and Why Should I Care?

Userpilot

SaaS companies have started to realize that their products should be the main driver of growth. This product-led growth flips the old marketing and sales rulebooks on their heads. Product marketing is a large part of this shift. Product-Led Growth.

Mastering the Problem Space for Product/Market Fit by Dan Olsen

Mind the Product

The term Product/Market Fit was coined by Marc Andreesen back in 2007 and it’s been a key goal for any new product or startup ever since. The Product/Market Fit Pyramid.

What is Product Marketing and Why Should I Care?

Userpilot

SaaS companies have started to realize that their products should be the main driver of growth. This product-led growth flips the old marketing and sales rulebooks on their heads. Product marketing is a large part of this shift. Product-Led Growth.

4 Unusual Promotional Gifts for Product Marketing Managers

Spice Catalyst

Product Marketing (Success) Managers sometimes get involved with marketing communications and need some chatkas to help with branding at say a trade show.

How to Find Product/Market Fit: A Practical Guide

The Product Coalition

One thing above all makes a successful startup: people who purchase and love the product. If you have that, it means you’ve managed to offer the market exactly what it needs or, in other words, achieved a product/market fit (PMF). pmf product startup product-market-fit

Getting a Job as a Product Manager or Product Marketing Manager

Spice Catalyst

A client approached me recently saying, “I’m a product manager, but I can’t seem to get a job. It seems that there… Marketing Product Management Product Marketing Soft Skils Product Manager product marketing manager

How do you Find Enterprise Product/Market fit?

Mind the Product

Product Marketing or Product Management

Pragmatic Marketing

The job titles product marketing manager and product manager are confusing enough to start raging debates about who does what. From a product perspective, we can simplify this as current products, next products and future products. Roles Before Titles.

Product Marketing or Product Management

Pragmatic Marketing

The job titles product marketing manager and product manager are confusing enough to start raging debates about who does what. From a product perspective, we can simplify this as current products, next products and future products. Roles Before Titles.

Making the Transition: From Product Marketing to Platform Marketing

Pragmatic Marketing

Evolving from product to solution and platform marketing produces a whole new set of challenges. It originally appeared on Sharebird —the place to see how people at top companies do product marketing.

The 24-month journey to product/market fit

NextBigWhat

The post The 24-month journey to product/market fit appeared first on NextBigWhat. Product Management Curated[…] More.

The Testing Mindset – How to Find Product/Market fit

Mind the Product

The smarter your investment in testing, the better your chances of product success. Here’s what we’ve learned based on our experience of adopting a testing mindset and seeing your way through innovative product development. Product/Market fit Cannot be Planned. So it’s very important to define your measurements for success, especially when building new products. In the end it is almost always about finding product/market fit.

In Search of Product/Market fit: How Setapp Found its Customers

Mind the Product

I joined Setapp as a product manager in January last year, at the same time as the company was launching its main product. Yaroslav Stepanenko, Product Marketing Manager at Setapp.com in front of our early customer acquisition funnel performance stats.

The Ultimate In-App Marketing Guide for Product Marketers in 2019

Userpilot

In-app marketing – Everyone’s doing it in bits and pieces. This guide will give you a holistic idea of in-app marketing, what to improve and how to attract, acquire and retain more users. How To Use In-App Marketing Guide. The main types of in-app marketing.

Systems Thinking?—?COVID-19’s impact on product markets

The Product Coalition

COVID-19’s impact on product markets As the global COVID-19 pandemic unfolds we’re seeing a number of complex and interdependent issues affect the markets our products or services operate in. Systems Thinking?—?COVID-19’s

Fire and Fury and Product Marketing

Under10 Playbook

The book launch of Fire and Fury by Michael Wolff teaches much about today’s growth marketing and newsjacking. While product teams have been adopting agile practices, most marketing teams are still quite waterfall, wanting months and months of planning time.