Among other things, I am a product manager at Nucleus, a photographer, and a Oakland native transplanted into NYC. Define Product Management for Yourself. Finding “Product-Me” Fit. Ask yourself, “Why does product management matter to me?” MORE
Instead of your title being product manager and resulting in nobody knows what you do, here is a suggestion of a title that says what you do. Newsletter Dave Product Management Product Marketing MORE
What’s the easiest way to distinguish product management from product marketing? Product marketing (and sales) own this year’s revenue. Product management owns next year’s growth. That’s not to say that product marketing doesn’t contribute to, participate in, or even lead strategic planning efforts. The Ideal Product Marketing Manager. A New Class of B2B Product Manager. MORE
Scaling and the Product Life Cycle. To understand if and when the product owner role should be scaled, I find it helpful to consider the product’s life cycle stage. Scaling Option 2: Unbundling and Product Variants. Scaling Option 3: Strategic and Tactical Product Roles. MORE
Product marketing is not an exact science by any stretch of the imagination. However, new ways of objectively measuring and optimizing product marketing effectiveness are significantly changing the game. Product Marketing Data Methodology Metrics MORE
There’s one special form of research that many product marketing managers are neglecting—and they’re missing a great tool. Smart product marketing managers use win/loss as a tool to document and measure the buying process. MORE
In this talk I gave at ProductTank Singapore towards the end of 2016, I parsed the steps required to take a product from conception to delivery, with a strong slant toward the business of products. Find a Market You Can Win. Build a Model, Then Build a Product. MORE
However, from a Product Management standpoint, Agile has some major problem areas that can create inefficiency at best, or completely wreck a project at worst. This can be helpful to react to changing market conditions (or the needs of big deals). MORE
Agile Marketing With Development Using Agile innovation for software development may help accelerate and optimize completion of a product. But if marketing is.[continue The post Agile Marketing Using Scrum appeared first on 280 Group Product Management. MORE
Should the designers report to the Development or Engineering team, should they report to Product Management, or perhaps Marketing? Design is the role in a team that understands a market problem, and comes up with a solution to that problem.”. MORE
Nearly every product manager I speak to desires to be a leader in his or her organization. Everyone knows that as a member of the Product Team, you must exercise soft skills like influence to nudge your product towards success. Initial contact, sent marketing materials. MORE
There’s a big difference between products that deliver tactical value to users and an organization that delivers strategic value to the customer organization from the top down (customer value driven). Delivering strategic value is so much bigger than a product. No one in your organization is jumping out of bed everyday totally juiced to help you “become the market leader,” or “become a billion-dollar organization,” or “grow by 30%.” MORE
Can Agile Marketing give you an edge? The past five years have witnessed a sea change in marketing methodologies and processes at a rate that continues to accelerate. The post Why Agile Marketing is the Key to Successful Products appeared first on 280 Group Product Management. MORE
I believe the same synthesis of skill sets is occurring between marketers and product managers, but all too often, they’re treated organisationally as separate disciplines, broken up into siloed teams. Why Marketing and Product must work together. Product. MORE
As a product manager, I wanted to know — was the UF a success? I entered down the rabbit hole of user research as I so often do , and have found a case where marketing and product collaborated so seamlessly that we should all be envious. What Defines a Product? MORE
This week, I was fortunate enough to receive a new opportunity within Pragmatic Marketing , and accepted a new role as Vice President of Products. Around the Spring of 2010, Pragmatic Marketing opened a role for a new Instructor position. MORE
Alexa Scordato is the VP of marketing at Stack Overflow. In Alexa’s presentation at ProductTank NYC, she talks about the importance of brand and marketing. She states that there are not enough conversations about the intersection of product and marketing. Marketing Stack. MORE
The usage of quantitative data in product teams has exploded in the past 10 years, and if you can’t trust your data, then you can’t trust the decisions you are making that rely on that data. So what is the impact to product teams? Most product teams are getting validation data from a variety of areas that are less susceptible to this type of manipulation, such as A/B testing and experimentation. MORE
The product team I managed was responsible for the integration, product management, and transition. In this case, my team had responsibility for four to five smaller acquisition company products and portfolios. I understand that the CEO has identified this as a strategic product. MORE
I’m often asked to differentiate product marketing from marketing (or marketing communications, if you prefer). This effort gets confusing for most because of the term “marketing.” ” For many of us, marketing is a philosophy. MORE
I got the sense that everyone wants to have one of these in their product right away. Too often it appeared to me that companies want to be trendy rather than think critically about whether their product needs a chatbot. The chatter at SXSW this year was all about the chatbot. MORE
Now Available as an Audio Book: “Building Insanely Great Products: Some Products Fail, Many Succeed…This is their Story”. The post Now Available as an Audio Book: “Building Insanely Great Products: Some Products Fail, Many Succeed…This is their Story” appeared first on Spice Catalyst. MORE
In a recent post for the Boston Product Management Association I outlined several steps that members of product development teams can take to improve the performance of their teams. Let’s begin by taking a closer look at accountability metrics for product managers. MORE
Why Products Fail. One of the main reasons why products fail is because they don’t meet customer needs in a way that is better than other alternatives. That is the essence of product-market fit. The Product-Market Fit Pyramid. The Lean Product Process. MORE
He provided ammunition for an emerging field in digital design, potentially signalling the death of product-centric thinking. Pine saw that it was becoming easier and easier to create products. Products were starting to become commodities. MORE
Most organizations have strategic plans that include goals for revenue growth, new customers, market share and other quantifiable metrics. But a huge disconnect often exists between the corporate strategic plan and tactical product, marketing and sales plans. In most cases, strategic plans are 100% inward facing — our revenue, our profitability, our market share, our profitability, our technology, etc. Blog Portfolio Strategy & Product Planning MORE
Product marketers driving account-based marketing (ABM) programs operate with a different thought process when it comes to marketing to individual accounts because they think more like sales people. Product Marketing Methodology Sales Webinar MORE
5 Free Passes to keynote speeches on Oct 21, 2016 The Lisbon Productized Conference 2016 is bringing thought-leaders from product design, product management, and design thinking to Lisbon from the 19th to the 21st of October to share their experiences in order to design better Products. MORE
One of the most valuable levers a company has when pricing its products is charging different customers different prices, also known as price segmentation. There are four main ways that companies do that: customer characteristics, transaction characteristics, behaviours and product portfolios. MORE
Good product portfolio management means a company has products at each stage of the product lifecycle:Risk, Revenue Maximization, Revenue Smoothing and Competition Blocking. The purpose is to provide a reduction in risk, maximization of revenue, distribution of revenue and to not make the entire company susceptible to peaks and valleys in overall revenue and/or in one product or product line. MORE
Osama’s talk is a personal summary of what he learnt through the process of launching this and other products. He calls this talk “a note to self for my future endeavours” but is packed with insights to help you hack your own output as an effective product manager. MORE
Powerful Product Manager Keys. The post Powering to Success as a Product Manager appeared first on Spice Catalyst. Newsletter Dave Product Management Product Marketing MORE
Newsletter Dave Product Management Product Marketing Product Planning TrainingThe post Get Brochure: Professional Development and Training Courses Description appeared first on Spice Catalyst. MORE
These words couldn’t be more relevant to product management. Such a trait is crucial to Product Management roles if you want sales, marketing and engineering to trust and follow your direction. Product Management Product Marketing Product Strategy MORE
Spice Catalyst's Product Market Strategy and Personas workshops and online courses teach how to write a good persona. Newsletter Dave Persona Boot Camp Product Management Product Marketing MORE
In a recent discussion I was shocked by a claim made by a product marketing manager: "Product marketing in B2B is harder than B2C because we can’t use the product.". Yes, I agree it is hard to market products that you don’t understand. You simply can’t do product marketing without knowing the product. You simply can’t do product marketing without knowing the product. MORE
They were marketed to US consumers on the promise of security, but to quote business news outlet Quartz: “The US’s transition to chip cards has been an utter disaster. Why would you build a product in an internet-connected world and not lean into the advantages of that ecosystem, he asks? MORE
There’s more to generating online sales leads than meets the eye — even the eye of an experienced marketing professional. Those engaged in product marketing may find it beneficial to ponder the biggest element of the infographic, the COMPANY WEBSITE hexagon. MORE
This video illustrates why it is vital to properly position a product or service in the market. Spice Catalyst teaches how to go about doing product positioning in its Product Market Strategy and Positioning Workshops and online courses. MORE
I just wrapped up teaching a 10-week Product Management course at General Assembly in Boston, and it was an amazing experience. The 24-student class had people in Product Management roles, people launching products of their own and people hoping to get into Product Management. MORE
Chad and I discussed Metrics and Successful Product Management. Chad and I discussed the Product Lifecycle, both how the focus of […]. Leadership Metrics PM Metrics Podcast Product Management Product Marketing Saeed Strategyby Saeed Khan I had the pleasure of being interviewed on two podcasts recently and wanted to share those episodes with you. The Everyday Innovator The first was on Chad McAllister’s The Everyday Innovator. MORE
This sample product marketing job description just might ruffle a few feathers. First, it’s not your typical “get the product off the shelf” job description. Second, there may be people in product marketing roles that don’t meet the requirements. B2B Product Marketing Job Description. Add these criteria to your next product marketing job posting and see what happens. where products are used. Product Marketing 2.0. MORE
Newsletter Dave Product Marketing Social Media Marketing BootcampSocial media workshop offered April 29 in Silicon Valley. The post Project Management Institute Silicon Valley Chapter offers Social Media Demystified Workshop appeared first on Spice Catalyst. MORE
Product Marketing Related Topics 
Mind the Product
JULY 13, 2017
Why Products Fail. One of the main reasons why products fail is because they don’t meet customer needs in a way that is better than other alternatives. That is the essence of product-market fit. The Product-Market Fit Pyramid. The Lean Product Process.
Mind the Product
MAY 3, 2017
Alexa Scordato is the VP of marketing at Stack Overflow. In Alexa’s presentation at ProductTank NYC, she talks about the importance of brand and marketing. She states that there are not enough conversations about the intersection of product and marketing. Marketing Stack.
High Octane Product Management
JANUARY 23, 2017
This sample product marketing job description just might ruffle a few feathers. First, it’s not your typical “get the product off the shelf” job description. Second, there may be people in product marketing roles that don’t meet the requirements. B2B Product Marketing Job Description. Add these criteria to your next product marketing job posting and see what happens. where products are used. Product Marketing 2.0.
280 Group
APRIL 25, 2017
Product marketers driving account-based marketing (ABM) programs operate with a different thought process when it comes to marketing to individual accounts because they think more like sales people. Product Marketing Methodology Sales Webinar
High Octane Product Management
MAY 22, 2017
There’s a big difference between products that deliver tactical value to users and an organization that delivers strategic value to the customer organization from the top down (customer value driven). Delivering strategic value is so much bigger than a product. No one in your organization is jumping out of bed everyday totally juiced to help you “become the market leader,” or “become a billion-dollar organization,” or “grow by 30%.”
Mind the Product
MAY 26, 2017
He provided ammunition for an emerging field in digital design, potentially signalling the death of product-centric thinking. Pine saw that it was becoming easier and easier to create products. Products were starting to become commodities.
Mind the Product
FEBRUARY 21, 2017
Osama’s talk is a personal summary of what he learnt through the process of launching this and other products. He calls this talk “a note to self for my future endeavours” but is packed with insights to help you hack your own output as an effective product manager.
Spice Catalyst
MARCH 1, 2017
Powerful Product Manager Keys. The post Powering to Success as a Product Manager appeared first on Spice Catalyst. Newsletter Dave Product Management Product Marketing
Mind the Product
MAY 2, 2017
As a product manager, I wanted to know — was the UF a success? I entered down the rabbit hole of user research as I so often do , and have found a case where marketing and product collaborated so seamlessly that we should all be envious. What Defines a Product?
Spice Catalyst
FEBRUARY 15, 2017
Newsletter Dave Product Management Product Marketing Product Planning TrainingThe post Get Brochure: Professional Development and Training Courses Description appeared first on Spice Catalyst.
280 Group
FEBRUARY 14, 2017
Can Agile Marketing give you an edge? The past five years have witnessed a sea change in marketing methodologies and processes at a rate that continues to accelerate. The post Why Agile Marketing is the Key to Successful Products appeared first on 280 Group Product Management.
Spice Catalyst
MARCH 8, 2017
Instead of your title being product manager and resulting in nobody knows what you do, here is a suggestion of a title that says what you do. Newsletter Dave Product Management Product Marketing
Mind the Product
DECEMBER 2, 2016
They were marketed to US consumers on the promise of security, but to quote business news outlet Quartz: “The US’s transition to chip cards has been an utter disaster. Why would you build a product in an internet-connected world and not lean into the advantages of that ecosystem, he asks?
Mind the Product
MARCH 13, 2017
In this talk I gave at ProductTank Singapore towards the end of 2016, I parsed the steps required to take a product from conception to delivery, with a strong slant toward the business of products. Find a Market You Can Win. Build a Model, Then Build a Product.
bpma ProductHub
APRIL 30, 2017
These words couldn’t be more relevant to product management. Such a trait is crucial to Product Management roles if you want sales, marketing and engineering to trust and follow your direction. Product Management Product Marketing Product Strategy
Product Beautiful
MAY 5, 2016
This week, I was fortunate enough to receive a new opportunity within Pragmatic Marketing , and accepted a new role as Vice President of Products. Around the Spring of 2010, Pragmatic Marketing opened a role for a new Instructor position.
Spice Catalyst
SEPTEMBER 22, 2016
5 Free Passes to keynote speeches on Oct 21, 2016 The Lisbon Productized Conference 2016 is bringing thought-leaders from product design, product management, and design thinking to Lisbon from the 19th to the 21st of October to share their experiences in order to design better Products.
Product Manager in Heels
APRIL 7, 2016
I just wrapped up teaching a 10-week Product Management course at General Assembly in Boston, and it was an amazing experience. The 24-student class had people in Product Management roles, people launching products of their own and people hoping to get into Product Management.
Mind the Product
NOVEMBER 1, 2016
One of the most valuable levers a company has when pricing its products is charging different customers different prices, also known as price segmentation. There are four main ways that companies do that: customer characteristics, transaction characteristics, behaviours and product portfolios.
Spice Catalyst
SEPTEMBER 6, 2016
Good product portfolio management means a company has products at each stage of the product lifecycle:Risk, Revenue Maximization, Revenue Smoothing and Competition Blocking. The purpose is to provide a reduction in risk, maximization of revenue, distribution of revenue and to not make the entire company susceptible to peaks and valleys in overall revenue and/or in one product or product line.
Product Beautiful
MAY 28, 2014
However, from a Product Management standpoint, Agile has some major problem areas that can create inefficiency at best, or completely wreck a project at worst. This can be helpful to react to changing market conditions (or the needs of big deals).
Product Beautiful
JUNE 8, 2014
The product team I managed was responsible for the integration, product management, and transition. In this case, my team had responsibility for four to five smaller acquisition company products and portfolios. I understand that the CEO has identified this as a strategic product.
Mind the Product
NOVEMBER 29, 2016
Among other things, I am a product manager at Nucleus, a photographer, and a Oakland native transplanted into NYC. Define Product Management for Yourself. Finding “Product-Me” Fit. Ask yourself, “Why does product management matter to me?”
Product Beautiful
FEBRUARY 24, 2014
Nearly every product manager I speak to desires to be a leader in his or her organization. Everyone knows that as a member of the Product Team, you must exercise soft skills like influence to nudge your product towards success. Initial contact, sent marketing materials.
Under10 Playbook
NOVEMBER 2, 2016
I’m often asked to differentiate product marketing from marketing (or marketing communications, if you prefer). This effort gets confusing for most because of the term “marketing.” ” For many of us, marketing is a philosophy.
Spice Catalyst
MARCH 16, 2017
Newsletter Dave Product Marketing Social Media Marketing BootcampSocial media workshop offered April 29 in Silicon Valley. The post Project Management Institute Silicon Valley Chapter offers Social Media Demystified Workshop appeared first on Spice Catalyst.
Spice Catalyst
FEBRUARY 17, 2017
This video illustrates why it is vital to properly position a product or service in the market. Spice Catalyst teaches how to go about doing product positioning in its Product Market Strategy and Positioning Workshops and online courses.
High Octane Product Management
JANUARY 30, 2017
What’s the easiest way to distinguish product management from product marketing? Product marketing (and sales) own this year’s revenue. Product management owns next year’s growth. That’s not to say that product marketing doesn’t contribute to, participate in, or even lead strategic planning efforts. The Ideal Product Marketing Manager. A New Class of B2B Product Manager.
Under10 Playbook
NOVEMBER 2, 2016
There’s one special form of research that many product marketing managers are neglecting—and they’re missing a great tool. Smart product marketing managers use win/loss as a tool to document and measure the buying process.
Spice Catalyst
FEBRUARY 16, 2017
Spice Catalyst's Product Market Strategy and Personas workshops and online courses teach how to write a good persona. Newsletter Dave Persona Boot Camp Product Management Product Marketing
280 Group
FEBRUARY 22, 2017
Agile Marketing With Development Using Agile innovation for software development may help accelerate and optimize completion of a product. But if marketing is.[continue The post Agile Marketing Using Scrum appeared first on 280 Group Product Management.
Roman Pichler
JUNE 28, 2016
Scaling and the Product Life Cycle. To understand if and when the product owner role should be scaled, I find it helpful to consider the product’s life cycle stage. Scaling Option 2: Unbundling and Product Variants. Scaling Option 3: Strategic and Tactical Product Roles.
Product Beautiful
MAY 28, 2014
Should the designers report to the Development or Engineering team, should they report to Product Management, or perhaps Marketing? Design is the role in a team that understands a market problem, and comes up with a solution to that problem.”.
Under10 Playbook
NOVEMBER 2, 2016
In a recent discussion I was shocked by a claim made by a product marketing manager: "Product marketing in B2B is harder than B2C because we can’t use the product.". Yes, I agree it is hard to market products that you don’t understand. You simply can’t do product marketing without knowing the product. You simply can’t do product marketing without knowing the product.
Spice Catalyst
FEBRUARY 9, 2017
Now Available as an Audio Book: “Building Insanely Great Products: Some Products Fail, Many Succeed…This is their Story”. The post Now Available as an Audio Book: “Building Insanely Great Products: Some Products Fail, Many Succeed…This is their Story” appeared first on Spice Catalyst.
Mind the Product
APRIL 5, 2017
I got the sense that everyone wants to have one of these in their product right away. Too often it appeared to me that companies want to be trendy rather than think critically about whether their product needs a chatbot. The chatter at SXSW this year was all about the chatbot.
High Octane Product Management
APRIL 24, 2017
Most organizations have strategic plans that include goals for revenue growth, new customers, market share and other quantifiable metrics. But a huge disconnect often exists between the corporate strategic plan and tactical product, marketing and sales plans. In most cases, strategic plans are 100% inward facing — our revenue, our profitability, our market share, our profitability, our technology, etc. Blog Portfolio Strategy & Product Planning
Product Beautiful
FEBRUARY 25, 2016
The usage of quantitative data in product teams has exploded in the past 10 years, and if you can’t trust your data, then you can’t trust the decisions you are making that rely on that data. So what is the impact to product teams? Most product teams are getting validation data from a variety of areas that are less susceptible to this type of manipulation, such as A/B testing and experimentation.
bpma ProductHub
MARCH 6, 2017
In a recent post for the Boston Product Management Association I outlined several steps that members of product development teams can take to improve the performance of their teams. Let’s begin by taking a closer look at accountability metrics for product managers.
bpma ProductHub
OCTOBER 11, 2016
There’s more to generating online sales leads than meets the eye — even the eye of an experienced marketing professional. Those engaged in product marketing may find it beneficial to ponder the biggest element of the infographic, the COMPANY WEBSITE hexagon.
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