Career Stories and Advice on Product Management and Product Marketing

bpma ProductHub

By Jennifer Gridley – Have you ever wondered how different people break into Product Management and why they stay? Would you like advice from great Product Managers on how to do the job well? If you answered yes to any of those questions, you’ve… Career Product Management Product MarketingAre you interested in sharing your story and advice with others?

More Than Great Products: A Journey to Product/Market Fit

Mind the Product

Once upon a time I believed that to be a successful product manager, I simply had to create great products. For years I’ve helped my clients create new digital products and services for their customers. The second time round, I started with a market.

The Playbook for Achieving Product-Market Fit

Mind the Product

Why Products Fail. One of the main reasons why products fail is because they don’t meet customer needs in a way that is better than other alternatives. That is the essence of product-market fit. The Product-Market Fit Pyramid. The Lean Product Process.

Three Roles of Product Marketing

Under10 Playbook

Over the years I’ve seen product management teams focused increasingly on the technical aspects of the product, serving more as development managers than product managers, and neglecting business strategy and go-to-market responsibilities.

Lessons From Building Experimentation Programs From the Ground Up

Attend this webinar to learn: Principles for designing successful product experiments. David Isquick, Product Marketing, Optimizely. How Vivid Seats Ensures Experimentation Success. Creating an experimentation culture is challenging.

ABM and How It Can Optimize Product Marketing

280 Group

Product marketers driving account-based marketing (ABM) programs operate with a different thought process when it comes to marketing to individual accounts because they think more like sales people. Product Marketing Methodology Sales Webinar

Using Return On Marketing Investment to Optimize Product Marketing

280 Group

Product marketing is not an exact science by any stretch of the imagination. However, new ways of objectively measuring and optimizing product marketing effectiveness are significantly changing the game. Product Marketing Data Methodology Metrics

Fire and Fury and Product Marketing

Under10 Playbook

The book launch of Fire and Fury by Michael Wolff teaches much about today’s growth marketing and newsjacking. While product teams have been adopting agile practices, most marketing teams are still quite waterfall, wanting months and months of planning time.

How 3 product marketing managers execute product releases

Roadmunk

While product managers puppeteer a product journey end-to-end, product marketing managers tend to be the masterminds behind releasing said product to market. Each product marketing leader walks us through a typical product launch.

The Ideal Product Marketing Candidate for B2B

Proficientz – Product Management University

This sample product marketing job description just might ruffle a few feathers. First, it’s not your typical “get the product off the shelf” job description. Second, there may be people in product marketing roles that don’t meet the requirements. B2B Product Marketing Job Description. Add these criteria to your next product marketing job posting and see what happens. where products are used. Product Marketing 2.0.

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Is product marketing the same as marketing? (I say no)

Under10 Playbook

I’m often asked to differentiate product marketing from marketing (or marketing communications, if you prefer). This effort gets confusing for most because of the term “marketing.” ” For many of us, marketing is a philosophy.

Win/loss analysis: the product marketer's most powerful tool

Under10 Playbook

There’s one special form of research that many product marketing managers are neglecting—and they’re missing a great tool. Smart product marketing managers use win/loss as a tool to document and measure the buying process.

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Product Management vs. Product Marketing – The Clearest Distinction

Proficientz – Product Management University

What’s the easiest way to distinguish product management from product marketing? Product marketing (and sales) own this year’s revenue. Product management owns next year’s growth. That’s not to say that product marketing doesn’t contribute to, participate in, or even lead strategic planning efforts. The Ideal Product Marketing Manager. A New Class of B2B Product Manager.

You can’t do product marketing without product

Under10 Playbook

In a recent discussion I was shocked by a claim made by a product marketing manager: "Product marketing in B2B is harder than B2C because we can’t use the product.". Yes, I agree it is hard to market products that you don’t understand. You simply can’t do product marketing without knowing the product. You simply can’t do product marketing without knowing the product.

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Podcast Double Header: Product Marketing and Product Management Metrics

On Product Management

Chad and I discussed Metrics and Successful Product Management. Chad and I discussed the Product Lifecycle, both how the focus of […]. Leadership Metrics PM Metrics Podcast Product Management Product Marketing Saeed Strategyby Saeed Khan I had the pleasure of being interviewed on two podcasts recently and wanted to share those episodes with you. The Everyday Innovator The first was on Chad McAllister’s The Everyday Innovator.

Creating a “Customer Value” Culture, Powered by Product Management & Product Marketing

Proficientz – Product Management University

There’s a big difference between products that deliver tactical value to users and an organization that delivers strategic value to the customer organization from the top down (customer value driven). Delivering strategic value is so much bigger than a product. No one in your organization is jumping out of bed everyday totally juiced to help you “become the market leader,” or “become a billion-dollar organization,” or “grow by 30%.”

Connecting Strategic Plans to Product, Marketing & Sales Execution Plans in 3 Steps

Proficientz – Product Management University

Most organizations have strategic plans that include goals for revenue growth, new customers, market share and other quantifiable metrics. But a huge disconnect often exists between the corporate strategic plan and tactical product, marketing and sales plans. In most cases, strategic plans are 100% inward facing — our revenue, our profitability, our market share, our profitability, our technology, etc. Blog Portfolio Strategy & Product Planning

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Video: The Hunt for Product/Market Fit

Sachin Rekhi

Video: The Hunt for Product/Market Fit. Slides: The Hunt for Product/Market Fit. Last month I was asked to come by Pivotal Labs to share my learnings on finding product/market fit.

The Hunt for Product/Market Fit

Sachin Rekhi

The hunt for finding product/market fit in an early-stage startup is an elusive one, often fraught with chaos, and certainly never easy. I've led the hunt for product/market fit in 3 startups that I co-founded and also had the opportunity to do so for 3 new products launched at established tech giants LinkedIn and Microsoft.

How Do You Know If You've Achieved Product/Market Fit?

Sachin Rekhi

Marc Andreessen initially introduced the concept of product/market fit in this post published in 2007. Marc Andreessen wrote: Product/market fit means being in a good market with a product that can satisfy that market.

Product-market fit – and other innovation insights for product managers Oct 20, 2017

Product Innovation Educators

Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers and innovators be heroes. 6 steps to product-market fit. (1) Liberal arts as a path to product management. Interviews for Product Managers and Innovators.

Breaking into PM

bpma ProductHub

Wondering how to “crack the code” for a career in Product Management? Whether you’re a newbie in the job market or transitioning from a different role, here are some tips from seasoned Product Managers. Top 10 Pieces of Product Management Career Advice – By Kimberly Berls As product managers, we all have lots of questions… Product Marketing Breaking into Product Management Product Management

How To Determine Market Definition and Sizing

bpma ProductHub

Your shiny new product is almost ready and the Chiefs want to know: How many people will buy it? “Sizing a market opportunity has always been problematic. The most common academic tool for market sizing is TAM/SAM/SOM. Example: product managers. Product Marketing

How to Design Your Customer Validation to Maximize Product/Market Fit

Sachin Rekhi

In my previous post I detailed how I typically go about documenting the initial set of product/market fit hypotheses for an early stage startup and each of the key elements that are important to capture as part of it. How do they prefer to engage with products like yours?

BPMA: Network and Chill (for FREE!) Wednesday, January 31, 2018 | 6:30 – 9:30pm

bpma ProductHub

Clear your calendar for BPMA’s first event of 2018 and network with other Boston area Product gurus. bring a buddy and help them break into Product! Share your new favorite product podcast/blog. Product MarketingNetwork and Chill (for FREE!). Wednesday, January 31, 2018 | 6:30 – 9:30pm. New year, new network. Don’t keep the networking to yourself….bring

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Flipping the Script as a PM: Turning Customers into Evangelists – Thursday, February 22 | 6:30 – 9:30pm

bpma ProductHub

How do you position your product & feature set in a way that allows you to uniquely meet your customer’s needs and stay ahead of the competition? The concepts presented in CEB’s book “The Challenger Customer” are gaining a lot of traction in the marketing world. How you can apply these principles to your product and more will be addressed at February’s BPMA event! Additional Presenter: Joe Pelletier , Director of Product Management at Veracode.

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3 Tests for Great Product Messaging

280 Group

In this new video and blog post we discuss something that is exceedingly important in the product world: messaging. The post 3 Tests for Great Product Messaging appeared first on 280 Group Product Management.

How Product Teams Understand Customer Needs for Innovation; Upcoming Product Management and Product Marketing Events

Good Product Manager

How Product Teams Understand Customer Needs for Innovation. My colleague Rachel Young and I have been conducting research for the past year on how b-to-b organizations understand customer needs and apply them to product innovation. Upcoming Product Management and Product Marketing Events. This is one of the few events anywhere that is truly focused specifically on product management leaders and executives. Product Management

How to Avoid Being Blindsided by your Competition by Jeetu Patel

Mind the Product

Jeetu Patel , chief product officer at Box, joined us at ProductTank San Francisco to share his top tips to help product leaders stay ahead of their competition. Making a product that solves a problem 20% better than your competition won’t get customers to switch.

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Why Agile Marketing is the Key to Successful Products

280 Group

Can Agile Marketing give you an edge? The past five years have witnessed a sea change in marketing methodologies and processes at a rate that continues to accelerate. The post Why Agile Marketing is the Key to Successful Products appeared first on 280 Group Product Management.

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The (Really) Big Picture of Online Lead Generation Marketing

bpma ProductHub

There’s more to generating online sales leads than meets the eye — even the eye of an experienced marketing professional. Those engaged in product marketing may find it beneficial to ponder the biggest element of the infographic, the COMPANY WEBSITE hexagon.

Developing Product Management Confidence

bpma ProductHub

These words couldn’t be more relevant to product management. Such a trait is crucial to Product Management roles if you want sales, marketing and engineering to trust and follow your direction. Product Management Product Marketing Product Strategy

How to track and ensure the success of your product

bpma ProductHub

By Matt Cannon – You’ve spent countless hours with your product team designing, developing and finally launching your product. In the end, there is only one measure that counts, and that’s whether your product is being sold or adopted as your team forecasted.

Getting to the Top in Product Marketing and Product Management

All About Product Management

The introduction on what is product management/marketing is quite succinct and bang on target. Many of the points resonated with me especially the frequent referrals to the importance of the customer in developing your product offering.

A Lean Alternative to a Business Plan: Documenting Your Product/Market Fit Hypotheses

Sachin Rekhi

It championed the creation of minimal viable products (MVPs) as well as pivots when necessary to quickly adjust directions. Here is what I typically capture when initially documenting a startup's product/market fit hypotheses: 1.

Steps Executives Can Take To Improve Performance

bpma ProductHub

In a recent post for the Boston Product Management Association I outlined several steps that members of product development teams can take to improve the performance of their teams. Let’s begin by taking a closer look at accountability metrics for product managers.

How Product Teams Understand Customer Needs for Innovation; Upcoming Product Management and Product Marketing Events

Good Product Manager

How Product Teams Understand Customer Needs for Innovation. My colleague Rachel Young and I have been conducting research for the past year on how b-to-b organizations understand customer needs and apply them to product innovation. Upcoming Product Management and Product Marketing Events. This is one of the few events anywhere that is truly focused specifically on product management leaders and executives. Product Management

Agile Marketing Using Scrum

280 Group

Agile Marketing With Development Using Agile innovation for software development may help accelerate and optimize completion of a product. But if marketing is.[continue The post Agile Marketing Using Scrum appeared first on 280 Group Product Management.

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Understand Your Power To Claim Your Value (Part 2 of 3)

bpma ProductHub

There are effective and not-so-effective ways to claim your value to your team, organization, and market. Over the past fifteen-plus years, Sarah has enjoyed roles in technology product development and IT project and program management leadership. Contributed by Sarah McCrary.

Three Tips for Aligning Product Management and Product Marketing; Join me in Austin and San Francisco this Fall

Good Product Manager

Three Tips for Aligning Product Management and Product Marketing. Over the past several months, I’ve led several roundtables in different cities on the topic of how to align product management and product marketing – as the subject has attracted a lot of interest from both product management and portfolio marketing (including product, solution, segment and services marketing) leaders.