INDUSTRY INSIGHTS YOUR PEERS ARE READING
B2B SaaS companies pride themselves on constantly releasing new features and product improvements, but a lot of them fall flat when it comes to marketing those new releases. Now, the traditional ways of marketing your product, like blog posts, social media, videos, etc., MORE
By its nature, content marketing focuses on customer relationships, branding and thought leadership. Product marketing is a bit different. Here, the goal is to create interest in your products and educate consumers about them. Know the Difference Between Product and Content Marketing. Both product and content marketing have a place in your overall strategy. Much of content marketing focuses on brand building and relationships. MORE
Product marketing is not an exact science by any stretch of the imagination. However, new ways of objectively measuring and optimizing product marketing effectiveness are significantly changing the game. Product Marketing Data Methodology Metrics MORE
Once upon a time I believed that to be a successful product manager, I simply had to create great products. For years I’ve helped my clients create new digital products and services for their customers. The second time round, I started with a market. MORE
My friend David Daniels is one of the top minds in product marketing. He and I have had many a long talk on process and roles and the lines between product management and product marketing. MORE
Having spent several years playing both Marketing and Product Management roles, I can confidently suggest that every Product Manager who wants to make a significant impact on the overall success of the business should switch to Product Marketing roles several times in his career. MORE
Over the years I’ve seen product management teams focused increasingly on the technical aspects of the product, serving more as development managers than product managers, and neglecting business strategy and go-to-market responsibilities. MORE
By John Mansour – Most organizations have strategic plans that include goals for revenue growth, new customers, market share and other quantifiable metrics. But a huge disconnect often exists between the corporate strategic plan and tactical product, marketing and sales plans. When that’s the case, the organization loses tremendous momentum because all disciplines are… Product Strategy MORE
A strategic product marketing function can be created with one simple move that pays three big dividends to the organization. Many product marketing professionals in B2B have long felt like the sales tools on-demand department and rightfully so. MORE
Alexa Scordato is the VP of marketing at Stack Overflow. In Alexa’s presentation at ProductTank NYC, she talks about the importance of brand and marketing. She states that there are not enough conversations about the intersection of product and marketing. Marketing Stack. MORE
Tech billionaire Marc Andreessen has been credited with bringing the term “product/market fit” into the mainstream lexicon in 2007. During my dealings with investors and product veterans, I’ve often heard that you can always feel when product/market fit is happening. MORE
A client approached me recently saying, “I’m a product manager, but I can’t seem to get a job. It seems that there… Marketing Product Management Product Marketing Soft Skils Product Manager product marketing manager MORE
Problems yearn for solutions, needs long to be met, and markets are waiting to be addressed. This reality beckons startups and established firms to introduce new products that will scratch that itch and deliver satisfaction. If no one wants your product, you don’t have a market. MORE
An insight into Product Marketing roles, responsibilities and KPIs after interviewing dozens of Product Marketing Managers. The State of Product Marketing today Product Marketing is like Customer Success was 5 years ago; misunderstood but easily thrown around. MORE
Superhuman founder and CEO Rahul Vohra walks us through the framework his startup used to make product/market fit more actionable, detailing the survey and four-step process that were key to measuring and optimizing it. MORE
The article is a synopsis of The Phenomenal Product Manager: Chapter One , written by Brian Lawley. We’ll be using the term Product Manager to refer to both Product Managers and Product Marketers. Customer and Market Research. Product Marketing. MORE
Why Products Fail. One of the main reasons why products fail is because they don’t meet customer needs in a way that is better than other alternatives. That is the essence of product-market fit. The Product-Market Fit Pyramid. The Lean Product Process. MORE
The job titles product marketing manager and product manager are confusing enough to start raging debates about who does what. From a product perspective, we can simplify this as current products, next products and future products. Roles Before Titles. MORE
Despite the mountain of evidence contradicting the mantra of “if you build it, they will come”, it’s still extremely prevalent among product-first companies. First, most founders don’t have a background in either sales or marketing, and even though they’re told to “ start marketing the day you start coding ”, they just don’t know where to begin, or they’re incredibly overconfident. Do they know where to go to promote their product, and how to do it once they get there? MORE
Product marketers driving account-based marketing (ABM) programs operate with a different thought process when it comes to marketing to individual accounts because they think more like sales people. Product Marketing Methodology Sales Webinar MORE
I joined Setapp as a product manager in January last year, at the same time as the company was launching its main product. Yaroslav Stepanenko, Product Marketing Manager at Setapp.com in front of our early customer acquisition funnel performance stats. MORE
In this talk, Alan Chiu pulls from his experience in product management and as a seed-stage venture capitalist to showcase a variety of case studies on companies who have perfected product/market fit. What are upstream and downstream products? MORE
Most SaaS products are in a constant battle against two dark forces: High churn—You acquire users but lose them quickly because of broken onboarding. Shallow feature adoption—Most users only engage with part of the product and tend to ignore new features. MORE
Did you know that 42% of startups fail because no one wants to buy their product? For corporations, nearly 80% of new products fail each year for the exact same reason. So why are we still developing products no one wants? Product experts have tried to tackle this issue but they gloss over the impact a company’s structure and leadership team have on product/market fit. Who owns Product/Market fit – Marketing, Sales, or Business? MORE
This will change the way that a lot of people think about product market fit, BS metrics, understanding the needs of the people that really matter. Jared Spool’s excoriation of the use of NPS by marketing departments had struck a chord earlier in the week. MORE
How we used the Superhuman’s Product-Market Fit model to learn what to build and whom to target A few months back I read an amazing Blog post by Rahul Vohra about how Superhuman was able to reach Product-Market Fit. MORE
By Jennifer Gridley – Have you ever wondered how different people break into Product Management and why they stay? Would you like advice from great Product Managers on how to do the job well? If you answered yes to any of those questions, you’ve… Career Product Management Product MarketingAre you interested in sharing your story and advice with others? MORE
In-app marketing – Everyone’s doing it in bits and pieces. This guide will give you a holistic idea of in-app marketing, what to improve and how to attract, acquire and retain more users. How To Use In-App Marketing Guide. The main types of in-app marketing. MORE
The term Product/Market Fit was coined by Marc Andreesen back in 2007 and it’s been a key goal for any new product or startup ever since. The Product/Market Fit Pyramid. MORE
the main person in the Product team for Dashly. People like Dmitry are usually called Product Managers., they are responsible for new features, product development and only they decide if users really need this or that feature (jk, they make customer development based decisions). MORE
The job titles product marketing manager and product manager are confusing enough to start raging debates about who does what. From a product perspective, we can simplify this as current products, next products and future products. Roles Before Titles. MORE
The smarter your investment in testing, the better your chances of product success. Here’s what we’ve learned based on our experience of adopting a testing mindset and seeing your way through innovative product development. Product/Market fit Cannot be Planned. So it’s very important to define your measurements for success, especially when building new products. In the end it is almost always about finding product/market fit. MORE
It’s never easy to create enterprise-grade products. You need them to meet exacting standards, and you also need a very convincing story as to why any enterprise should buy into your product. And if we have your product, or one like it, we can save this much money”. MORE
Product Management Training Singapore and India. The post Spice Catalyst Product Management and Product Marketing Courses Coming to Singapore and India appeared first on Spice Catalyst. MORE
This sample product marketing job description just might ruffle a few feathers. First, it’s not your typical “get the product off the shelf” job description. Second, there may be people in product marketing roles that don’t meet the requirements. B2B Product Marketing Job Description. Add these criteria to your next product marketing job posting and see what happens. where products are used. Product Marketing 2.0. MORE
The book launch of Fire and Fury by Michael Wolff teaches much about today’s growth marketing and newsjacking. While product teams have been adopting agile practices, most marketing teams are still quite waterfall, wanting months and months of planning time. MORE
Product Marketing (Success) Managers sometimes get involved with marketing communications and need some chatkas to help with branding at say a trade show. MORE
Product Marketing Related Topics 280 Group
AUGUST 4, 2019
The article is a synopsis of The Phenomenal Product Manager: Chapter One , written by Brian Lawley. We’ll be using the term Product Manager to refer to both Product Managers and Product Marketers. Customer and Market Research. Product Marketing.
Mind the Product
JULY 30, 2019
It’s never easy to create enterprise-grade products. You need them to meet exacting standards, and you also need a very convincing story as to why any enterprise should buy into your product. And if we have your product, or one like it, we can save this much money”.
Mind the Product
JUNE 18, 2019
Tech billionaire Marc Andreessen has been credited with bringing the term “product/market fit” into the mainstream lexicon in 2007. During my dealings with investors and product veterans, I’ve often heard that you can always feel when product/market fit is happening.
Mind the Product
JULY 13, 2017
Why Products Fail. One of the main reasons why products fail is because they don’t meet customer needs in a way that is better than other alternatives. That is the essence of product-market fit. The Product-Market Fit Pyramid. The Lean Product Process.
Speaker: Brittney Gwynn, former Director of Product, Simple Health
Mind the Product
OCTOBER 10, 2018
In this talk, Alan Chiu pulls from his experience in product management and as a seed-stage venture capitalist to showcase a variety of case studies on companies who have perfected product/market fit. What are upstream and downstream products?
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bpma ProductHub
MARCH 12, 2018
By Jennifer Gridley – Have you ever wondered how different people break into Product Management and why they stay? Would you like advice from great Product Managers on how to do the job well? If you answered yes to any of those questions, you’ve… Career Product Management Product MarketingAre you interested in sharing your story and advice with others?
Proficientz – Product Management University
AUGUST 13, 2019
A strategic product marketing function can be created with one simple move that pays three big dividends to the organization. Many product marketing professionals in B2B have long felt like the sales tools on-demand department and rightfully so.
280 Group
APRIL 25, 2017
Product marketers driving account-based marketing (ABM) programs operate with a different thought process when it comes to marketing to individual accounts because they think more like sales people. Product Marketing Methodology Sales Webinar
Spice Catalyst
MARCH 21, 2019
A client approached me recently saying, “I’m a product manager, but I can’t seem to get a job. It seems that there… Marketing Product Management Product Marketing Soft Skils Product Manager product marketing manager
Speaker: John Little, Head of Product Marketing, Centercode
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Spice Catalyst
AUGUST 27, 2018
Product Marketing (Success) Managers sometimes get involved with marketing communications and need some chatkas to help with branding at say a trade show.
280 Group
MARCH 28, 2017
Product marketing is not an exact science by any stretch of the imagination. However, new ways of objectively measuring and optimizing product marketing effectiveness are significantly changing the game. Product Marketing Data Methodology Metrics
Mind the Product
MAY 3, 2017
Alexa Scordato is the VP of marketing at Stack Overflow. In Alexa’s presentation at ProductTank NYC, she talks about the importance of brand and marketing. She states that there are not enough conversations about the intersection of product and marketing. Marketing Stack.
Mind the Product
AUGUST 24, 2018
The term Product/Market Fit was coined by Marc Andreesen back in 2007 and it’s been a key goal for any new product or startup ever since. The Product/Market Fit Pyramid.
Speaker: Richard Cheng, Associate Product Manager, Mark43
To fix traditionally paper-heavy and error-prone processes, they needed a secure and easy-to-use product experience that simplified and unified crime data collection and management. Haarthi Sadasivam, Technical Product Marketing Manager at Looker will join the conversation on best practices.
Mind the Product
APRIL 6, 2018
Once upon a time I believed that to be a successful product manager, I simply had to create great products. For years I’ve helped my clients create new digital products and services for their customers. The second time round, I started with a market.
Under10 Playbook
MARCH 22, 2018
Over the years I’ve seen product management teams focused increasingly on the technical aspects of the product, serving more as development managers than product managers, and neglecting business strategy and go-to-market responsibilities.
Pragmatic Marketing
JULY 16, 2018
The job titles product marketing manager and product manager are confusing enough to start raging debates about who does what. From a product perspective, we can simplify this as current products, next products and future products. Roles Before Titles.
Pragmatic Marketing
JULY 16, 2018
The job titles product marketing manager and product manager are confusing enough to start raging debates about who does what. From a product perspective, we can simplify this as current products, next products and future products. Roles Before Titles.
Speaker: Jim O'Leary, VP of Product Management, and Brian Elmi, Director of Product Management, NTENT
Userpilot
JULY 15, 2019
In-app marketing – Everyone’s doing it in bits and pieces. This guide will give you a holistic idea of in-app marketing, what to improve and how to attract, acquire and retain more users. How To Use In-App Marketing Guide. The main types of in-app marketing.
ProductPlan
FEBRUARY 7, 2019
Problems yearn for solutions, needs long to be met, and markets are waiting to be addressed. This reality beckons startups and established firms to introduce new products that will scratch that itch and deliver satisfaction. If no one wants your product, you don’t have a market.
Under10 Playbook
FEBRUARY 15, 2018
My friend David Daniels is one of the top minds in product marketing. He and I have had many a long talk on process and roles and the lines between product management and product marketing.
Mind the Product
APRIL 24, 2018
I joined Setapp as a product manager in January last year, at the same time as the company was launching its main product. Yaroslav Stepanenko, Product Marketing Manager at Setapp.com in front of our early customer acquisition funnel performance stats.
The Product Coalition
MARCH 19, 2019
B2B SaaS companies pride themselves on constantly releasing new features and product improvements, but a lot of them fall flat when it comes to marketing those new releases. Now, the traditional ways of marketing your product, like blog posts, social media, videos, etc.,
Spice Catalyst
MAY 17, 2018
Product Management Training Singapore and India. The post Spice Catalyst Product Management and Product Marketing Courses Coming to Singapore and India appeared first on Spice Catalyst.
The Product Coalition
JULY 8, 2019
An insight into Product Marketing roles, responsibilities and KPIs after interviewing dozens of Product Marketing Managers. The State of Product Marketing today Product Marketing is like Customer Success was 5 years ago; misunderstood but easily thrown around.
Mind the Product
FEBRUARY 27, 2018
The smarter your investment in testing, the better your chances of product success. Here’s what we’ve learned based on our experience of adopting a testing mindset and seeing your way through innovative product development. Product/Market fit Cannot be Planned. So it’s very important to define your measurements for success, especially when building new products. In the end it is almost always about finding product/market fit.
Inside Intercom
MAY 16, 2018
Despite the mountain of evidence contradicting the mantra of “if you build it, they will come”, it’s still extremely prevalent among product-first companies. First, most founders don’t have a background in either sales or marketing, and even though they’re told to “ start marketing the day you start coding ”, they just don’t know where to begin, or they’re incredibly overconfident. Do they know where to go to promote their product, and how to do it once they get there?
Business of Software Conference
NOVEMBER 26, 2018
This will change the way that a lot of people think about product market fit, BS metrics, understanding the needs of the people that really matter. Jared Spool’s excoriation of the use of NPS by marketing departments had struck a chord earlier in the week.
Pragmatic Marketing
JUNE 24, 2019
By its nature, content marketing focuses on customer relationships, branding and thought leadership. Product marketing is a bit different. Here, the goal is to create interest in your products and educate consumers about them. Know the Difference Between Product and Content Marketing. Both product and content marketing have a place in your overall strategy. Much of content marketing focuses on brand building and relationships.
Amplitude
JUNE 4, 2019
Most SaaS products are in a constant battle against two dark forces: High churn—You acquire users but lose them quickly because of broken onboarding. Shallow feature adoption—Most users only engage with part of the product and tend to ignore new features.
Under10 Playbook
JANUARY 10, 2018
The book launch of Fire and Fury by Michael Wolff teaches much about today’s growth marketing and newsjacking. While product teams have been adopting agile practices, most marketing teams are still quite waterfall, wanting months and months of planning time.
bpma ProductHub
JUNE 18, 2018
By John Mansour – Most organizations have strategic plans that include goals for revenue growth, new customers, market share and other quantifiable metrics. But a huge disconnect often exists between the corporate strategic plan and tactical product, marketing and sales plans. When that’s the case, the organization loses tremendous momentum because all disciplines are… Product Strategy
BrainMates
FEBRUARY 26, 2019
Having spent several years playing both Marketing and Product Management roles, I can confidently suggest that every Product Manager who wants to make a significant impact on the overall success of the business should switch to Product Marketing roles several times in his career.
First Round Review
NOVEMBER 12, 2018
Superhuman founder and CEO Rahul Vohra walks us through the framework his startup used to make product/market fit more actionable, detailing the survey and four-step process that were key to measuring and optimizing it.
Proficientz – Product Management University
JANUARY 23, 2017
This sample product marketing job description just might ruffle a few feathers. First, it’s not your typical “get the product off the shelf” job description. Second, there may be people in product marketing roles that don’t meet the requirements. B2B Product Marketing Job Description. Add these criteria to your next product marketing job posting and see what happens. where products are used. Product Marketing 2.0.
The Product Coalition
APRIL 11, 2019
the main person in the Product team for Dashly. People like Dmitry are usually called Product Managers., they are responsible for new features, product development and only they decide if users really need this or that feature (jk, they make customer development based decisions).
The Product Coalition
APRIL 11, 2019
How we used the Superhuman’s Product-Market Fit model to learn what to build and whom to target A few months back I read an amazing Blog post by Rahul Vohra about how Superhuman was able to reach Product-Market Fit.
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