The Playbook for Achieving Product-Market Fit

Mind the Product

Why Products Fail. One of the main reasons why products fail is because they don’t meet customer needs in a way that is better than other alternatives. That is the essence of product-market fit. The Product-Market Fit Pyramid. The Lean Product Process.

The Ideal Product Marketing Candidate for B2B

High Octane Product Management

This sample product marketing job description just might ruffle a few feathers. First, it’s not your typical “get the product off the shelf” job description. Second, there may be people in product marketing roles that don’t meet the requirements. B2B Product Marketing Job Description. Add these criteria to your next product marketing job posting and see what happens. where products are used. Product Marketing 2.0.

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Trending Sources

Product Marketing at Stack Overflow – Alexa Scordato

Mind the Product

Alexa Scordato is the VP of marketing at Stack Overflow. In Alexa’s presentation at ProductTank NYC, she talks about the importance of brand and marketing. She states that there are not enough conversations about the intersection of product and marketing. Marketing Stack.

ABM and How It Can Optimize Product Marketing

280 Group

Product marketers driving account-based marketing (ABM) programs operate with a different thought process when it comes to marketing to individual accounts because they think more like sales people. Product Marketing Methodology Sales Webinar

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How 3 product marketing managers execute product releases

Roadmunk

While product managers puppeteer a product journey end-to-end, product marketing managers tend to be the masterminds behind releasing said product to market. Each product marketing leader walks us through a typical product launch.

Podcast Double Header: Product Marketing and Product Management Metrics

On Product Management

Chad and I discussed Metrics and Successful Product Management. Chad and I discussed the Product Lifecycle, both how the focus of […]. Leadership Metrics PM Metrics Podcast Product Management Product Marketing Saeed Strategyby Saeed Khan I had the pleasure of being interviewed on two podcasts recently and wanted to share those episodes with you. The Everyday Innovator The first was on Chad McAllister’s The Everyday Innovator.

How Do You Know If You've Achieved Product/Market Fit?

Sachin Rekhi

Marc Andreessen initially introduced the concept of product/market fit in this post published in 2007. Marc Andreessen wrote: Product/market fit means being in a good market with a product that can satisfy that market.

The Hunt for Product/Market Fit

Sachin Rekhi

The hunt for finding product/market fit in an early-stage startup is an elusive one, often fraught with chaos, and certainly never easy. I've led the hunt for product/market fit in 3 startups that I co-founded and also had the opportunity to do so for 3 new products launched at established tech giants LinkedIn and Microsoft.

How to Design Your Customer Validation to Maximize Product/Market Fit

Sachin Rekhi

In my previous post I detailed how I typically go about documenting the initial set of product/market fit hypotheses for an early stage startup and each of the key elements that are important to capture as part of it. How do they prefer to engage with products like yours?

How aligning product and marketing teams improves customer experience

Mind the Product

I believe the same synthesis of skill sets is occurring between marketers and product managers, but all too often, they’re treated organisationally as separate disciplines, broken up into siloed teams. Why Marketing and Product must work together. Product.

The Move From Product to a Service Mindset

Mind the Product

He provided ammunition for an emerging field in digital design, potentially signalling the death of product-centric thinking. Pine saw that it was becoming easier and easier to create products. Products were starting to become commodities.

A Lean Alternative to a Business Plan: Documenting Your Product/Market Fit Hypotheses

Sachin Rekhi

It championed the creation of minimal viable products (MVPs) as well as pivots when necessary to quickly adjust directions. Here is what I typically capture when initially documenting a startup's product/market fit hypotheses: 1.

The Only Product Metric that Matters by Josh Elman

Mind the Product

As product managers we spend a lot of our time thinking about product metrics, and all companies, from startups to corporates, spend a lot of time figuring out whether their metrics are good enough. Whether it’s a new product or new feature we start with zero users, says Josh.

The life of a Product Manager – Learning by Doing

Mind the Product

Osama’s talk is a personal summary of what he learnt through the process of launching this and other products. He calls this talk “a note to self for my future endeavours” but is packed with insights to help you hack your own output as an effective product manager.

Powering to Success as a Product Manager

Spice Catalyst

Powerful Product Manager Keys. The post Powering to Success as a Product Manager appeared first on Spice Catalyst. Newsletter Dave Product Management Product Marketing

Product Management at General Assembly

Product Manager in Heels

I just wrapped up teaching a 10-week Product Management course at General Assembly in Boston, and it was an amazing experience. The 24-student class had people in Product Management roles, people launching products of their own and people hoping to get into Product Management.

3 Tests for Great Product Messaging

280 Group

In this new video and blog post we discuss something that is exceedingly important in the product world: messaging. The post 3 Tests for Great Product Messaging appeared first on 280 Group Product Management.

Why Agile Marketing is the Key to Successful Products

280 Group

Can Agile Marketing give you an edge? The past five years have witnessed a sea change in marketing methodologies and processes at a rate that continues to accelerate. The post Why Agile Marketing is the Key to Successful Products appeared first on 280 Group Product Management.

Naimish Gohil – Adapting Your Product for a Changing Market

Mind the Product

Naimish Gohil , Founder of edtech software company Satchel , shares his experience of knowing your user and adapting your product with ProductTank London. To get there they’ve understood their end user better than anyone else and iterated their sales model just like a product. Adapt your product – homework sucks. This was why finding venture capital funding for Satchel’s original product was hard. Building a revenue stream is just like building a product.

Get Brochure: Professional Development and Training Courses Description

Spice Catalyst

Newsletter Dave Product Management Product Marketing Product Planning TrainingThe post Get Brochure: Professional Development and Training Courses Description appeared first on Spice Catalyst.

The Birth of Customer Centric from Agriculture to Industrial to Customer Centric: New Ideas and Concepts for the Customer Centric Revolution

Spice Catalyst

Customer Journey Entrepreneur Newsletter Dave Product Management Product Marketing Product PlanningThe Birth of Customer Centric from Agriculture to Industrial to Customer Centric: New Ideas and Concepts for the Customer Centric Revolution.

Memo to Boss: May I Change My Title, Please?

Spice Catalyst

Instead of your title being product manager and resulting in nobody knows what you do, here is a suggestion of a title that says what you do. Newsletter Dave Product Management Product Marketing

4 real-world marketing roadmap examples

Roadmunk

Any half-decent marketing is essentially storytelling. As a marketer, everything you create needs to tell the story of your product and the value it offers your users. That’s why roadmaps are such a natural fit for marketing teams. The theme-based marketing roadmap.

Developing Product Management Confidence

bpma ProductHub

These words couldn’t be more relevant to product management. Such a trait is crucial to Product Management roles if you want sales, marketing and engineering to trust and follow your direction. Product Management Product Marketing Product Strategy

Turn Your Release Notes Into a Content Marketing Machine

Mind the Product

If you’re in a product company the chances are that you’ve developed some process of informing your users about new features. Spending a bit more effort on the process can help you turn your release notes into effective content marketing. Market Your Release.

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Made With the Finest Rainbows: Was Starbucks’ Unicorn Frappuccino a Success?

Mind the Product

As a product manager, I wanted to know — was the UF a success? I entered down the rabbit hole of user research as I so often do , and have found a case where marketing and product collaborated so seamlessly that we should all be envious. What Defines a Product?

The Importance of Listening to Your Customers by David Cancel

Mind the Product

They were marketed to US consumers on the promise of security, but to quote business news outlet Quartz: “The US’s transition to chip cards has been an utter disaster. Why would you build a product in an internet-connected world and not lean into the advantages of that ecosystem, he asks?

On Being a Pragmatic Marketing Instructor

Product Beautiful

This week, I was fortunate enough to receive a new opportunity within Pragmatic Marketing , and accepted a new role as Vice President of Products. Around the Spring of 2010, Pragmatic Marketing opened a role for a new Instructor position.

Away From My Desk – Don’t Run From Feedback!

Sequent Learning

BLOG FEATURED PRODUCT MARKETINGThe post Away From My Desk – Don’t Run From Feedback! appeared first on Sequent Learning Networks.

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Feedback Is The Key To Success In Product Development

Sequent Learning

The post Feedback Is The Key To Success In Product Development appeared first on Sequent Learning Networks. BLOG FEATURED PRODUCT MARKETING

Productize Conference, Lisbon Oct 19,20,21

Spice Catalyst

5 Free Passes to keynote speeches on Oct 21, 2016 The Lisbon Productized Conference 2016 is bringing thought-leaders from product design, product management, and design thinking to Lisbon from the 19th to the 21st of October to share their experiences in order to design better Products.

Taking a Product from Conception to Delivery

Mind the Product

In this talk I gave at ProductTank Singapore towards the end of 2016, I parsed the steps required to take a product from conception to delivery, with a strong slant toward the business of products. Find a Market You Can Win. Build a Model, Then Build a Product.

Apple’s Product Portfolio Management

Spice Catalyst

Good product portfolio management means a company has products at each stage of the product lifecycle:Risk, Revenue Maximization, Revenue Smoothing and Competition Blocking. The purpose is to provide a reduction in risk, maximization of revenue, distribution of revenue and to not make the entire company susceptible to peaks and valleys in overall revenue and/or in one product or product line.

The Problem with Building Products in an Agile World

Product Beautiful

However, from a Product Management standpoint, Agile has some major problem areas that can create inefficiency at best, or completely wreck a project at worst. This can be helpful to react to changing market conditions (or the needs of big deals).

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It’s time to get your Ph.D. in Sales Comp

Product Beautiful

The product team I managed was responsible for the integration, product management, and transition. In this case, my team had responsibility for four to five smaller acquisition company products and portfolios. I understand that the CEO has identified this as a strategic product.

Daniel Harvey – User Research When Your Customers are not Your Users

Mind the Product

This was spun out of an existing product that RBS had – Emergency cash. As product people, especially as product people who are working for people who are not themselves the users of our products, it is essential that we remember that the best insights into the problems that actually need to be solved will always come from our customers. The post Daniel Harvey – User Research When Your Customers are not Your Users appeared first on Mind the Product.

Is product marketing the same as marketing? (I say no)

Under10 Playbook

I’m often asked to differentiate product marketing from marketing (or marketing communications, if you prefer). This effort gets confusing for most because of the term “marketing.” ” For many of us, marketing is a philosophy.

Becoming a Product Leader with Win/Loss Analysis

Product Beautiful

Nearly every product manager I speak to desires to be a leader in his or her organization. Everyone knows that as a member of the Product Team, you must exercise soft skills like influence to nudge your product towards success. Initial contact, sent marketing materials.

Win/loss analysis: the product marketer's most powerful tool

Under10 Playbook

There’s one special form of research that many product marketing managers are neglecting—and they’re missing a great tool. Smart product marketing managers use win/loss as a tool to document and measure the buying process.

When the price is right: managing price segmentation

Mind the Product

One of the most valuable levers a company has when pricing its products is charging different customers different prices, also known as price segmentation. There are four main ways that companies do that: customer characteristics, transaction characteristics, behaviours and product portfolios.