Product Marketing at Stack Overflow – Alexa Scordato

Mind the Product

Alexa Scordato is the VP of marketing at Stack Overflow. In Alexa’s presentation at ProductTank NYC, she talks about the importance of brand and marketing. She states that there are not enough conversations about the intersection of product and marketing. Marketing Stack.

The Ideal Product Marketing Candidate for B2B

High Octane Product Management

This sample product marketing job description just might ruffle a few feathers. First, it’s not your typical “get the product off the shelf” job description. Second, there may be people in product marketing roles that don’t meet the requirements. B2B Product Marketing Job Description. Add these criteria to your next product marketing job posting and see what happens. where products are used. Product Marketing 2.0.

B2B 75

Trending Sources

Podcast Double Header: Product Marketing and Product Management Metrics

On Product Management

Chad and I discussed Metrics and Successful Product Management. Chad and I discussed the Product Lifecycle, both how the focus of […]. Leadership Metrics PM Metrics Podcast Product Management Product Marketing Saeed Strategyby Saeed Khan I had the pleasure of being interviewed on two podcasts recently and wanted to share those episodes with you. The Everyday Innovator The first was on Chad McAllister’s The Everyday Innovator.

ABM and How It Can Optimize Product Marketing

280 Group

Product marketers driving account-based marketing (ABM) programs operate with a different thought process when it comes to marketing to individual accounts because they think more like sales people. Product Marketing Methodology Sales Webinar

B2B 10

Using Return On Marketing Investment to Optimize Product Marketing

280 Group

Product marketing is not an exact science by any stretch of the imagination. However, new ways of objectively measuring and optimizing product marketing effectiveness are significantly changing the game. Product Marketing Data Methodology Metrics

Made With the Finest Rainbows: Was Starbucks’ Unicorn Frappuccino a Success?

Mind the Product

As a product manager, I wanted to know — was the UF a success? I entered down the rabbit hole of user research as I so often do , and have found a case where marketing and product collaborated so seamlessly that we should all be envious. What Defines a Product?

Get Brochure: Professional Development and Training Courses Description

Spice Catalyst

Newsletter Dave Product Management Product Marketing Product Planning TrainingThe post Get Brochure: Professional Development and Training Courses Description appeared first on Spice Catalyst.

Memo to Boss: May I Change My Title, Please?

Spice Catalyst

Instead of your title being product manager and resulting in nobody knows what you do, here is a suggestion of a title that says what you do. Newsletter Dave Product Management Product Marketing

The Importance of Listening to Your Customers by David Cancel

Mind the Product

They were marketed to US consumers on the promise of security, but to quote business news outlet Quartz: “The US’s transition to chip cards has been an utter disaster. Why would you build a product in an internet-connected world and not lean into the advantages of that ecosystem, he asks?

Taking a Product from Conception to Delivery

Mind the Product

In this talk I gave at ProductTank Singapore towards the end of 2016, I parsed the steps required to take a product from conception to delivery, with a strong slant toward the business of products. Find a Market You Can Win. Build a Model, Then Build a Product.

Developing Product Management Confidence

bpma ProductHub

These words couldn’t be more relevant to product management. Such a trait is crucial to Product Management roles if you want sales, marketing and engineering to trust and follow your direction. Product Management Product Marketing Product Strategy

The Move From Product to a Service Mindset

Mind the Product

He provided ammunition for an emerging field in digital design, potentially signalling the death of product-centric thinking. Pine saw that it was becoming easier and easier to create products. Products were starting to become commodities.

On Being a Pragmatic Marketing Instructor

Product Beautiful

This week, I was fortunate enough to receive a new opportunity within Pragmatic Marketing , and accepted a new role as Vice President of Products. Around the Spring of 2010, Pragmatic Marketing opened a role for a new Instructor position.

Productize Conference, Lisbon Oct 19,20,21

Spice Catalyst

5 Free Passes to keynote speeches on Oct 21, 2016 The Lisbon Productized Conference 2016 is bringing thought-leaders from product design, product management, and design thinking to Lisbon from the 19th to the 21st of October to share their experiences in order to design better Products.

When the price is right: managing price segmentation

Mind the Product

One of the most valuable levers a company has when pricing its products is charging different customers different prices, also known as price segmentation. There are four main ways that companies do that: customer characteristics, transaction characteristics, behaviours and product portfolios.

Product Management at General Assembly

Product Manager in Heels

I just wrapped up teaching a 10-week Product Management course at General Assembly in Boston, and it was an amazing experience. The 24-student class had people in Product Management roles, people launching products of their own and people hoping to get into Product Management.

Apple’s Product Portfolio Management

Spice Catalyst

Good product portfolio management means a company has products at each stage of the product lifecycle:Risk, Revenue Maximization, Revenue Smoothing and Competition Blocking. The purpose is to provide a reduction in risk, maximization of revenue, distribution of revenue and to not make the entire company susceptible to peaks and valleys in overall revenue and/or in one product or product line.

Finding “Product-Me” Fit

Mind the Product

Among other things, I am a product manager at Nucleus, a photographer, and a Oakland native transplanted into NYC. Define Product Management for Yourself. Finding “Product-Me” Fit. Ask yourself, “Why does product management matter to me?”

The Problem with Building Products in an Agile World

Product Beautiful

However, from a Product Management standpoint, Agile has some major problem areas that can create inefficiency at best, or completely wreck a project at worst. This can be helpful to react to changing market conditions (or the needs of big deals).

Agile 35

It’s time to get your Ph.D. in Sales Comp

Product Beautiful

The product team I managed was responsible for the integration, product management, and transition. In this case, my team had responsibility for four to five smaller acquisition company products and portfolios. I understand that the CEO has identified this as a strategic product.

Is product marketing the same as marketing? (I say no)

Under10 Playbook

I’m often asked to differentiate product marketing from marketing (or marketing communications, if you prefer). This effort gets confusing for most because of the term “marketing.” ” For many of us, marketing is a philosophy.

Why Agile Marketing is the Key to Successful Products

280 Group

Can Agile Marketing give you an edge? The past five years have witnessed a sea change in marketing methodologies and processes at a rate that continues to accelerate. The post Why Agile Marketing is the Key to Successful Products appeared first on 280 Group Product Management.

Product Management vs. Product Marketing – The Clearest Distinction

High Octane Product Management

What’s the easiest way to distinguish product management from product marketing? Product marketing (and sales) own this year’s revenue. Product management owns next year’s growth. That’s not to say that product marketing doesn’t contribute to, participate in, or even lead strategic planning efforts. The Ideal Product Marketing Manager. A New Class of B2B Product Manager.

B2B 2

Win/loss analysis: the product marketer's most powerful tool

Under10 Playbook

There’s one special form of research that many product marketing managers are neglecting—and they’re missing a great tool. Smart product marketing managers use win/loss as a tool to document and measure the buying process.

Creating a “Customer Value” Culture, Powered by Product Management & Product Marketing

High Octane Product Management

There’s a big difference between products that deliver tactical value to users and an organization that delivers strategic value to the customer organization from the top down (customer value driven). Delivering strategic value is so much bigger than a product. No one in your organization is jumping out of bed everyday totally juiced to help you “become the market leader,” or “become a billion-dollar organization,” or “grow by 30%.”

Project Management Institute Silicon Valley Chapter offers Social Media Demystified Workshop

Spice Catalyst

Newsletter Dave Product Marketing Social Media Marketing BootcampSocial media workshop offered April 29 in Silicon Valley. The post Project Management Institute Silicon Valley Chapter offers Social Media Demystified Workshop appeared first on Spice Catalyst.

Becoming a Product Leader with Win/Loss Analysis

Product Beautiful

Nearly every product manager I speak to desires to be a leader in his or her organization. Everyone knows that as a member of the Product Team, you must exercise soft skills like influence to nudge your product towards success. Initial contact, sent marketing materials.

Importance of Product Positioning

Spice Catalyst

This video illustrates why it is vital to properly position a product or service in the market. Spice Catalyst teaches how to go about doing product positioning in its Product Market Strategy and Positioning Workshops and online courses.

Why it is important to Agree on the Target Personas

Spice Catalyst

Spice Catalyst's Product Market Strategy and Personas workshops and online courses teach how to write a good persona. Newsletter Dave Persona Boot Camp Product Management Product Marketing

You can’t do product marketing without product

Under10 Playbook

In a recent discussion I was shocked by a claim made by a product marketing manager: "Product marketing in B2B is harder than B2C because we can’t use the product.". Yes, I agree it is hard to market products that you don’t understand. You simply can’t do product marketing without knowing the product. You simply can’t do product marketing without knowing the product.

B2C 2

Scaling the Product Owner Role

Roman Pichler

Scaling and the Product Life Cycle. To understand if and when the product owner role should be scaled, I find it helpful to consider the product’s life cycle stage. Scaling Option 2: Unbundling and Product Variants. Scaling Option 3: Strategic and Tactical Product Roles.

Connecting Strategic Plans to Product, Marketing & Sales Execution Plans in 3 Steps

High Octane Product Management

Most organizations have strategic plans that include goals for revenue growth, new customers, market share and other quantifiable metrics. But a huge disconnect often exists between the corporate strategic plan and tactical product, marketing and sales plans. In most cases, strategic plans are 100% inward facing — our revenue, our profitability, our market share, our profitability, our technology, etc. Blog Portfolio Strategy & Product Planning

Who Owns Design?

Product Beautiful

Should the designers report to the Development or Engineering team, should they report to Product Management, or perhaps Marketing? Design is the role in a team that understands a market problem, and comes up with a solution to that problem.”.

Is Your Chatbot Artificially Intelligent?

Mind the Product

I got the sense that everyone wants to have one of these in their product right away. Too often it appeared to me that companies want to be trendy rather than think critically about whether their product needs a chatbot. The chatter at SXSW this year was all about the chatbot.

Now Available as an Audio Book: “Building Insanely Great Products: Some Products Fail, Many Succeed…This is their Story”

Spice Catalyst

Now Available as an Audio Book: “Building Insanely Great Products: Some Products Fail, Many Succeed…This is their Story”. The post Now Available as an Audio Book: “Building Insanely Great Products: Some Products Fail, Many Succeed…This is their Story” appeared first on Spice Catalyst.

Steps Executives Can Take To Improve Performance

bpma ProductHub

In a recent post for the Boston Product Management Association I outlined several steps that members of product development teams can take to improve the performance of their teams. Let’s begin by taking a closer look at accountability metrics for product managers.

Your survey data is flawed, and what to do about it

Product Beautiful

The usage of quantitative data in product teams has exploded in the past 10 years, and if you can’t trust your data, then you can’t trust the decisions you are making that rely on that data. So what is the impact to product teams? Most product teams are getting validation data from a variety of areas that are less susceptible to this type of manipulation, such as A/B testing and experimentation.

The (Really) Big Picture of Online Lead Generation Marketing

bpma ProductHub

There’s more to generating online sales leads than meets the eye — even the eye of an experienced marketing professional. Those engaged in product marketing may find it beneficial to ponder the biggest element of the infographic, the COMPANY WEBSITE hexagon.

Get Brochure: Foundations in the Successful Management of Products

Spice Catalyst

Get Brochure: Foundations in the Successful Management of Products. The post Get Brochure: Foundations in the Successful Management of Products appeared first on Spice Catalyst. Newsletter Dave Product Management Product Marketing Uncategorized

What Will Product Management Be Like In 5 Years?

PM Hardcore

The future is hard to tease out, but here’s what will happen in product management’s future. (CC Earlier this year Janna Bastow of ProdPad put out a call for opinions on the future of product management. Where are we now in the product management discipline?