Trending Articles

Strategic Options for Mature Products

Roman Pichler

What Maturity Means. A product is mature if it has stopped growing: The benefits it creates no longer rise. Instead, they have started to stagnate. In terms of the product life cycle model, the product has left the growth stage and entered maturity, as the following picture shows.

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Learn How to Build Successful Sales Partnerships in the New Issue of Pragmatic Marketer

Pragmatic Marketing

Is everything you do aligned with the sales team? Do you know what motivates them, challenges them and keeps them up at night? Failure to align with sales is one of the biggest problems facing today’s product teams.

PR Does Not Stand for “Press Release” – B2B Marketing Rules

280 Group

Perhaps the most sought-after aspect of Public Relations is known as “Earned Media”, i.e. the coverage you get in various media without paying for it. This can be a powerful tool in B2B, but to earn your coverage you’ve got to create something worth publishing.

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Persuasion Tips: Have A Goal

PM Hardcore

Understand and articulate what you’re trying to achieve. This article is a follow-on to my overview article on persuasion tips for product managers.). Every presentation or opportunity for persuasion has a goal, or possibly a few goals.

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Why “Build or Buy?” Is the Wrong Question for Analytics

Every time an application team gets caught up in the “build vs buy” debate, it stalls projects and delays time to revenue. There is a third option. Partnering with an analytics development platform gives you the freedom to customize a solution without the risks and long-term costs of building your own. Learn when and why it makes sense to build, buy, or take a combined approach to embedded BI.

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Persuasion Tips For Product Managers

PM Hardcore

After a few well-received presentations to senior executives, a few colleagues at my new company asked me, based on the positive effect I got, “Can you give us some tips on persuasion?”.

The One Question You Need to Answer as a New Product Leader


Outline The One Question What Could Inhibit My Ability to Succeed? Is it people, process, policies, vision, etc? What do I have control over and what do I not? Do I have the influence i need to change things for the better?

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Product Presentations & Demos: How Credibility Boosts Your Win Rate

Proficientz – Product Management University

Product presentations and demos can be the determining factor in winning or losing a sale. In many cases, it comes down to the credibility of the presenter more than the capabilities of the product. From a buyer’s perspective, the psychology goes something like this: “If you can articulate my issues in the exact manner I do, your product must be great at handling them.”

Cognitive Biases & The Questions you Shouldn’t be Asking by Cindy Alvarez

Mind the Product

No one is immune to cognitive biases. Cindy Alvarez , Principle Researcher at Microsoft and Author of Lean Customer Development wants us to recognize this fact.

Build vs. Buy: Implementing the Right Experimentation Solution

Choosing Whether to Build or Buy. To build and deliver products that customers love, product teams at leading enterprises such as Uber, Netflix and Airbnb are focusing on experimentation as a critical business process. These teams are empowered to A/B test each new feature and gain valuable insights before rolling it out widely. After seeing what these companies accomplish with experimentation, you may be considering whether to build your own testing framework, integrate an open source solution, or invest in a commercial experimentation platform like Optimizely Full Stack. Download this whitepaper to discover: The key questions product teams must ask before choosing to build or buy. The most common requirements that enterprise teams have for experimentation. How to avoid key mistakes and plan for success when building an internal system.

Steve Johnson on Product Love Podcast

Under10 Playbook

Under10's Steve Johnson had a nice chat with Eric Boduch at Pendo on various product management subjects. Listen to the discussion about teams, agile, purple squirrels, and qualities he looks for in product people.

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Subtasks – Craft`s big update is here

We’ve just launched a new update to Craft that will transform the way you assign and track your work, here are the highlights. Subtasks. Break any item in your backlog to multiple subtasks, assign and track each subtask separately through your sprints and workflows. Properties Panel.

Price Data, the Internet Arms Race and You

Pragmatic Marketing

A reader sent in the following: Hey Mark, hope all is well with you these days. Saw this article about Web price scrapers and how companies are using them to optimize their pricing (possibly instantaneously). I thought you’d be interested: [link]. Yes, I’m interested.

Today’s Product Manager vs. 20 Years Ago | Great Sales Discovery | Avoiding Buyer’s Remorse Acquisitions

Proficientz – Product Management University

The B2B Product Manager Magazine July 2018 is now available. It’s July and that means the second half of the fiscal year is in full swing for many organizations. That usually equates to more focus on hitting your sales numbers. This month we tackle two critical phases of the sales process – discovery and demos – with tips for getting better results on both fronts.

New Study: 2018 State of Embedded Analytics Report

Why do some embedded analytics projects succeed while others fail? We surveyed 500+ application teams embedding analytics to find out which analytics features actually move the needle. Read the 6th annual State of Embedded Analytics Report to discover new best practices.

The #1 Answer in Product: It Depends

Mind the Product

The internet lends itself to binary positions: you’re either for something or against it, advocating it or decrying it. It’s not just Twitter’s 280 characters that limit us to this black and white thinking, most blog posts and conference talks seem to follow the same trend.

3 Keys To Feature Validation

Under10 Playbook

Customers have a problem. Product managers document the problem in a product story and designers reply with a prototype of spec. Remember, product managers are expert in problems; designers are experts in solutions.) But wait! Don’t write that code yet.

“Agile” is More Than a Buzzword: Three Truths Behind the Manifesto

Clever PM

It’s become rather commonplace lately for people to dismiss “Agile” out of hand as an industry buzzword with no meaning or substance to it. And in some ways, the term has earned that reputation — mostly from people who use it regularly without really knowing what it means or how it changes an organization — […]. Product Management Agile Backlog Culture Definitions Do's Don't Good PM Interactions PM Scrum Uncertainty

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What Is Value-Based Pricing?

Pragmatic Marketing

Value-Based Pricing (VBP) means to charge what your customers are willing to pay (WTP). This is a simple concept to understand and probably impossible to implement. Every buyer has a different WTP.

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Getting Started with Product Experimentation

How Product Development Teams Reduce Guesswork and Innovate Faster. Product development teams are embracing iterative release processes such as agile and continuous delivery to mitigate risk and adapt to evolving customer requirements. This trend is enabling teams to be more productive and increase product quality. But how do you know if you are building the right product or feature? Experimentation can help your team prove whether you are building the right product and eliminate uncertainty and guesswork from your software development process. Download this whitepaper to learn: How experimentation fits in with the agile development process. Best practices for integrating experimentation into your release process. Key considerations when buying an experimentation solution. Ways to optimize performance and ensure security and compliance.

Partnerships That Don’t Work Out For Product Managers

The Accidental Product Manager

Sometimes marketing relationships just don’t work out Image Credit: Always Shooting. As a product manager, you want to be able to get your product out in front of as many potential customers as possible.

Overcoming ‘Innovator’s Block’: Designing Products with Metaphors


Skip to content. ProductCraft by Pendo. Subscribe. Best Practices. Perspectives. Profiles. Debates. Podcast. ProductStack. Perspectives. Overcoming ‘Innovator’s Block’: Designing Products with Metaphors. By Mike Storrs – Aug. 7, 2018.

Selling Is Critical (But It's Not Product Management)

Under10 Playbook

“I’m constantly researching the market; I go on sales calls all the time.” ” Selling is important but it isn’t customer discovery. Customer discovery is a method of understanding your customers, their problems, their preferences, and their buying behavior.

Dear Strategy: 056 Setting Realistic Strategic Goals

Dear Strategy

On this week’s episode, host Bob Caporale , founder of Strategy Generation Company and author of Creative Strategy Generation , answers the following question: Dear Strategy: “How realistic should a strategic target be?”. Read The Full Blog Post.

How to Package and Price Embedded Analytics

Just by embedding analytics, application owners can charge 24% more for their product. How much value could you add? This framework explains how application enhancements can extend your product offerings.

Hardware Companies “Selling” Software

Pragmatic Marketing

Hey hardware companies, WAKE UP!!!! Software companies have much better margins and are a zillion times more profitable. Why is that? If you’re trying to defend hardware companies, you would say, “that’s because software companies have much lower costs.” That’s a true statement.

Why I Traded Private Equity for Product

Mind the Product

Last year I marked my fifth year of working with private equity firm Better Capital and its portfolio companies. Today, however, I’m the Chief Product Officer of a small digital advertising startup, making difficult product decisions and helping the company to grow. This is the story of why I traded private equity for product. I spent my days at Better Capital working with private equity veteran Jon Moulton, and helping to acquire, turn around, and then sell companies.

Can NBC Product Managers Make The Olympics An All Year Event?

The Accidental Product Manager

We like the Olympics, but do we like them all year long? Image Credit: Ryan Lejbak. If there is one television program that just about everyone watches, after the Superbowl it’s probably the Olympics.

Inaugural NoVA ProductTank Meetup - Reston, VA

Under10 Playbook

Product Management is one of the most exciting—and most misunderstood—functions in technical organizations. Is it strategic or tactical? Is it a planning role or a support role? Many product professionals are unclear about what is (and isn't) product management.

The State of Product Leadership

Insights from 300 Technology Product Management Executives and Managers.

Digitally Transforming Language, One Buzzword at a Time


Skip to content. ProductCraft by Pendo. Subscribe. Best Practices. Perspectives. Profiles. Debates. Podcast. ProductStack. Esoteria. Digitally Transforming Language, One Buzzword at a Time. By Tricia Cervenan – Aug. 3, 2018. Share Post: Monday, July 30, 2018. 6:32AM Local Time.


Pragmatic Marketing

Most product teams begin their development cycles with high expectations for their next release. They envision a great launch, good press coverage, praise from early adopters, healthy sales pipeline and feedback for the next iteration. However, sometimes the results are the opposite.

Tales of two Continuous Loops by Tim Beattie

Mind the Product

There are lots of different frameworks for how to run projects so they are ‘agile’. Tim Beattie takes us through some principles that will help you no matter which specific ways of working you choose to implement. Don’t Make Assumptions of Simplicity.

What Do Starbucks Product Managers Have To Do To Keep Growth Going?

The Accidental Product Manager

Starbucks needs to find a way to keep the growth going Image Credit: Marco Paköeningrat. Wouldn’t it be great to be a product manager at Starbucks ? Well, if you liked coffee it would be a great job. For the past few years, Starbucks has been experiencing a 5% growth in their stores.

Drive Quality and Velocity with Feature Flags

Drive Quality and Velocity with Feature Flags. Launching a new feature is a risky proposition. Even the most well designed and researched features can have unforeseen consequences for your application performance and business metrics. Rolling back a poor performing feature can be time consuming and costly. However, it doesn’t have to be. Implement feature management and experimentation in your development lifecycle to reduce risk and prove impact when launching features. Download this whitepaper to learn: How to ship products faster with higher quality. The best way to launch features with less risk and more control. How to prove the impact of every feature release with experimentation.