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Know Enough

The Product Bistro

Product Managers don't need to be experts on the technology, they merely need to know what is enough. Mastery of the role is synonymous with the zen of knowing what you need to know. product management

Product Management: Leading by Trust

Product Management Unpacked

Greg Coticchia, the executive director of Carnegie Mellon University’s new Master of Science in Product Management program, was recently a guest on The Pitchwerks Podcast , a weekly audio show hosted by Scot MacTaggart that talks about sales, marketing and startups.

How to Reduce the Product Backlog Size

Roman Pichler

Split the Product Backlog. Faced with an overly long and detailed product backlog, investigate if it does describe one cohesive product. Over time, products can serve an increasingly heterogeneous market and provide a large number of different features, some of which may not be used by all users.

Show Your Work: How to Justify Your Decisions & Get Stakeholder Buy-In

Product Talk

Last month, I spoke at Mind the Product San Francisco. The following transcript is how the speech was written and does not match the talk exactly. I’ll add the video to this post as soon as Mind the Product makes it available.

How To Take Action on Customer Discovery

Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic

We all want to build successful products - and that means satisfied customers. Before anything else, you must understand what problems you can solve. The best way to do that is to get out of the building and start asking questions. But how can you make the most of those conversations, and ensure that you walk away with productive insights? Join Nick Noreña, educator, entrepreneur, and currently Innovation Coach and Advisor at Kromatic, as he covers how we can effectively action our findings from customer discovery conversations.

Strategic Product Marketing: One Small Move, Three Big Benefits

Proficientz – Product Management University

A strategic product marketing function can be created with one simple move that pays three big dividends to the organization. Many product marketing professionals in B2B have long felt like the sales tools on-demand department and rightfully so.

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Practical techniques for increasing team success

Lead on Purpose

Practical techniques for increasing team success Teamwork is a key factor when it comes to creating workplace success. No doubt individuals with incredible talent can accomplish great things on their own.

Can Product Work Be Done Remotely?

ProductCraft

A lone engineer codes feverishly in a dimly-light room, drinking a caffeinated beverage and typing until their hands hurt. That dimly-light room is located in their home, the perfect environment for writing code.

The tools we use: Challenging dogma in the design process

Inside Intercom

Many of us in the design and technology community pride ourselves on being tool builders, creating products that others can use to get things done.

Where I Think “Agile” is Headed, Part 1: Do You Need an Agile Approach?

Johanna Rothman

I spoke at Agile 2019 last week. I had both a great time and a heart-rending realization. The great time was meeting and reconnecting with people. The heart-rending realization is our industry is in big, big trouble. Here are my thoughts and where I think the “agile” industry is headed. Problems I See with “Agile” Here's a summary of problems I saw last week: Too many people think “agile” will solve all their problems.

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Build Product Progress with a Strong Data Culture

Speaker: Nima Gardideh, CTO, Pearmill

Have you ever thought your product's progress was headed in one direction, and been shocked to see a different story reflected in big picture KPIs like revenue? It can be confusing when customer feedback or metrics like registration or retention are painting a different picture. No matter how sophisticated your analytics are, if you're asking the wrong questions - or looking at the wrong metrics - you're going to have trouble getting answers that can help you. Join Nima Gardideh, CTO of Pearmill, as he demonstrates how to build a strong data culture within your team, so everyone understands which metrics they should actually focus on - and why. Then, he'll explain how you can use your analytics to regularly review progress and successes. Finally, he'll discuss what you should keep in mind when instrumenting your analytics.

Platform Management by Brandon Chu

Mind the Product

At #mtpcon San Francisco, Brandon Chu, VP of Product at Shopify, provides some insight into what he considers the most interesting challenge in his career: managing platforms.

10 Tips to Creating Engaging Chatbot Design People Will Use

UX Studio

Even though technology has changed the way people interact on a daily basis, it hasn’t affected the need to form supportive bonds with others. Moreover, we rely on devices to help share our thoughts every day and do administrational tasks online as quickly as possible. Enter chatbots!

Are Watch Product Managers Almost Out Of Time?

The Accidental Product Manager

Change is happening and watch product managers need to learn to deal with it Image Credit: Barron Fujimoto. So here’s an interesting question to kick things off: do you wear a watch? Not all that long ago, the answer to this question would have been pretty much “yes” for everyone.

Early Access: Exponent's Software Engineering Course

PMLesson's Ace the PM Interview

We're excited to give you a sneak preview of Exponent's new software engineering interview prep course! Starting today, you can sign up for the SWE Course waitlist to get early access to the course.

What Is (and Isn’t) Product Management?

Speaker: Steve Johnson, VP of Products, Pragmatic Institute

Product Management is one of the most exciting - and most misunderstood - functions in technical organizations. Is it strategic or tactical? Is it a planning role or a support role? Many product professionals are unclear about what is (and isn't) product management. After all, product management spans many activities from business planning to market readiness. In this session, we’ll examine many product activities and artifacts for product strategy, planning, and growth, and introduce a simple tool that you can use in your organization to clarify the roles of product management and others. Steve Johnson explores the many roles of Product Management in this fun talk focused on why product managers should obsess on problems instead of solutions.

Behavioral Targeting for Automated Campaign Personalization

Amplitude

In today’s noisy channels, it’s more important than ever to engage the right user at the right time with the right message. Anyone that sends campaigns knows this is easier said than done. Teams invest time and money in advanced marketing tools to automate campaign development and delivery.

How to Master Innovation (without the) Labs

Mind the Product

Not All Metrics Have to Be Actionable (Gasp!)

ProductCraft

Everyone loves a good metric. As product managers, we probably proudly proclaim that we are getting better at making decisions based on data rather than gut instinct.

How to design a Remote Unmoderated Usability Test

Userzoom

Remote unmoderated usability testing is a flexible and versatile methodology that caters to various research needs.

The 5 Levels of Analytics Maturity

Basic dashboards used to be enough to thrill end users. But over time, modern capabilities have emerged—and bare-minimum features are no longer cutting it. How have analytics changed? And where do your BI offerings fall short? Find out sophisticated ways to future-proof your application. Brought to you by Logi Analytics.

Automated customer service should be personal

Inside Intercom

Automated customer service isn’t a new concept. We’ve all navigated our fair share of automated phone menus or interacted with support bots to get help. But much has changed, both in usability and customer perception.

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How to use email marketing to improve product adoption

Mixpanel

At Mixpanel, we use our product internally to track critical business metrics. We “dogfood” it as much as we can: to measure product use at the account level with Group Analytics , onboard new customers using Mixpanel Messaging , and test subject lines in our blog newsletter.

The Daily Standup is Broken, What Should You Do Now?

Mind the Product

The standup meeting, or daily scrum, as a team information-gathering staple has evolved into dogma , and especially tech dogma, over time. Not only did it seem like everyone was doing standups as their default way of conveying project context, it felt like there wasn’t an alternative.

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Catch Software Pirates with Honey, Not Vinegar

Revulytics

Consider it a compliment that a company wants to use your software product, even if it’s an unlicensed version. After all, despite the financial hit, the culprit could have chosen a competitor’s product. But you obviously can’t let the free ride continue.

Make an Impact with Analytics and Journey Maps

Speaker: Kirui K. K., Co-founder and CEO of Tanasuk Africa

If you want to offer a better user experience, it can be tempting to track each and every data point in your product. However, this can quickly get complicated and overwhelming as you collect more and more data. How do you know which metrics will help you improve? Kirui K. K., Co-founder & CEO Tanasuk Africa, wants you to know that analytics don't have to be complicated to make an impact - no matter the size of your company. Join him as he explains how to create a customer journey map, then use that map to figure out the metrics you need to know - and how to use them.

Why Enterprise Architects Need to Be Great Storytellers

ProductPlan

Leaders in technical organizations that want to advance their agendas must be able to communicate a strong vision and rationale for their implementation and technology choices.

Lean UX author Jeff Gothelf on why design must have a seat at the table

Inside Intercom

? ?. If an organization’s founders aren’t designers and don’t come from a background where well-designed products played a key role in their lives, it can often be the last discipline to be brought onboard the team.

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Where I Think “Agile” is Headed, Part 2: Where Does Management Fit?

Johanna Rothman

In Part 1 , I wrote about how “Agile” is not a silver bullet and is not right for every team and every product. This post is about how management fits into agile approaches. Too often, managers think “agile” is for others, specifically teams of people. Teams need to figure out how to manage their WIP, collaborate with the customer, and deliver something small every day. Team-based “agile” is not enough.

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The Mindset of Empowerment by Laura Scanga

Mind the Product

As a product manager you’re the monkey in the middle. You have multiple stakeholders, all with different and sometimes competing demands, and it’s your job to manage these.

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The Magic of Intent: Start Knowing The Goals of Your Users

Speaker: Terhi Hanninen, Senior Product Manager, Zalando, and Dr. Franziska Roth, Senior User Researcher, Zalando

It's important to know your users - what are their preferences, pain points, ultimate goals? With user research and usage data, you can get a great idea of how your users act. The tricky part is, very few users reliably act the same way every time they use your product. Join Terhi Hanninen, Senior Product Manager, and Dr. Franziska Roth, Senior User Researcher at Zalando, as they explain how they were able to reach a new level of user understanding - by taking their user research and segmenting their users by point-in-time intent. You'll leave with a strategy to change how your product team, and organization at large, understands your users.

3 Essential Community Management Tips from Microsoft’s Dona Sarkar

Centercode

In this second post of our two-part interview with Dona Sarkar, leader of the Windows Insider program , she unpacks several community management tips for beta program executives, product managers, and other people responsible for Customer Validation.

8 Tips for Building an Executive-Facing Roadmap

ProductPlan

Product roadmaps shouldn’t be created with a one-size-fits-all approach; each audience needs varying levels of detail and transparency.

The Beginner’s Guide to Product-Led Growth Metrics

Gainsight

Since the beginning of business, we’ve been on a journey to accurately evaluate and predict customer needs. For people in Product, delivering products your customers love is just one of the challenges.