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Airlines knew the product well and bought it year after year. US based airlines such as JetBlue had Airbus fleets. Boeing was having to play catch-up and was at risk of losing their major client, American Airlines, to Airbus. Using the same 737 platform was attractive to airlines in that it was the cheaper option and didn’t require additional training for pilots. The 737 was Boeing’s best-selling product. Pilots were comfortable flying it. MORE
The first app is an airline, which has seen a massive drop in DAU. The data tells us that the lodging industry was impacted more quickly than the airline industry as COVID-19 began to take hold in the US, even though both industries were hit hard. MORE
Consider airlines as customers. Both airlines and colleges have extensive, unique, non-standard requirements. What kind of products do you build? Awesome products, to be sure, but are they high touch or high volume? Most software products created today are designed for high-volume, low-customization scenarios. Think about the items you use on a daily basis; they’re probably high-volume products like the iPhone or Android, Microsoft Office, Trello, Jira. MORE
Travel and hospitality: Airline Economics Online. Airline Economics is the leading and largest finance & leasing global publication for the aviation sector, reaching industry professionals from lessors, investors, banks, airlines, law firms & MROs.”. MORE
These weeks have been successfully run everywhere from banks to airlines to charities. Design Sprints allow you to get to the crux of your problem and explore a solution, quicker than other ways of working. They don’t give you a perfect solution or exact data, but they give you more than enough to decide what to do next by helping you glimpse into the future. Not only does this save a lot of time and money, it also results in better end products that people will love. MORE
Companies including big retailers and airlines are making longer-lasting changes as the coronavirus reorients daily life in the U.S. firm Boeing and both companies sell hundreds of their large airplanes to airlines around the world. MORE
I came across an opportunity from a reputable airline requesting for innovative ideas on how to curb food wastage on flights. All good and altruistic as it sounds for passengers, stakeholders in the production chain (the food suppliers, packers, cleaners) and ultimately the airline’s bottom-line. One differentiation factor for full service airlines apart from the entertainment offered to their passengers, is food. MORE
A great instance is a 360-degree video advertisement produced by Hong Kong Airlines. We expect that these six biggest video marketing trends will dominate in our online reality in the upcoming year. MORE
Jorge (VP, Head of Web & Mobile Delivery, Emirates Airlines) : Be clear, specific, and aware to build and manage the message and perception in executive situations. Gareth (Head of Mobile Delivery, Emirates Airlines) : The importance of accountability can’t be understated. Mentors are all around us when we look through our life and workplace. For me, 2018 was filled with inspiring and varied individuals and leadership styles. MORE
The main recruiters are IT firms, but you can also get hired by airlines, financial service providers, retail chains and hotels. Source: blog.eduonix.com As the digital world is growing by the second, there is a constant need to protect and secure everything it encompasses. MORE
Southwest Airlines gives us a great case study here. In the 1970s, all the incumbent major airlines had purchased the rights to the gates of the major airports, thus preventing new airlines from flying out of them. However, this approach had also caused those incumbent airlines to abandon gates at smaller airports. Can you create a source of advantage by inverting what appears to be a barrier to entry? MORE
Consider airlines as customers. Both airlines and colleges have extensive, unique, non-standard requirements. What kind of products do you build? Awesome products, to be sure, but are they high touch or high volume? Most software products created today are designed for high-volume, low-customization scenarios. Think about the items you use on a daily basis; they’re probably high-volume products like the iPhone or Android, Microsoft Office, Trello, Jira. MORE
You’re looking for ground-breaking stories and reports about the airline industry. First, click on the search icon to open Power Search, select the new Across the web tab, and search for the airlines topic. Go to Power Search across the Web and search for airlines. Search across the web for the topic airlines. This is a powerful way to find articles about airlines across a broad set of energy publications. Search for the topic airlines in energy publications. MORE
Unfortunately, that redesigned site no longer exists online anymore, since Virgin America experienced serious financial difficulties and got sold to Alaska Airlines. I have spent more than 15 years with UX design agencies. In that time, I have had the luck to get to know many of the best people in this field in person. This puts me in a position to tell endless stories of the heroic work top UX agencies do day after day to fight for a better digital world. MORE
I booked the flights using Travelocity, because the cheap Southwest airlines fares are were all gone. I hate surprise charges and, right or wrong, I don’t feel airlines should charge for carry-on luggage. Obviously he hasn’t flown no-frills airlines before.) I know many people who fly the no-frills airlines. I happen to be a frequent flier on American Airlines and am unhappy when I find myself on any airline except American. MORE
As the airlines learned this year, one negative customer experience can not only go viral on social, it can wind up as the headline of the five o’clock news. The old adage, “Happy customers tell three people, and unhappy customers tell ten,” has become very outdated, with unhappy customers complaining to millions via Twitter, Facebook, Snapchat, etc. MORE
Airline websites illustrate such a phenomenon when they can focus on designing a much user-friendly booking experience than online travel agents (OTAs) or meta search price comparison websites. By doing so, airlines can focus on other important aspects of the shopper engagement such as customer service, loyalty programs and product cross-selling and promotions which can result in strong customer retention over the long term. MORE
Teacher/plumber/airline pilot: So, what do you do? Teacher/plumber/airline pilot: Me too! Teacher/plumber/airline pilot: Someone pays you to own products? If there’s a more widely misunderstood job title than “product owner,” we’d like to see it. MORE
There have been many times in Southwest Airlines history where times were great. Watch this video to explore how Southwest Airlines’ core values and agility enabled their teams to come together during times of crisis and work towards the same goal. . MORE
I booked the flights using Travelocity, because the cheap Southwest airlines fares are were all gone. I hate surprise charges and, right or wrong, I don’t feel airlines should charge for carry-on luggage. Obviously he hasn’t flown no-frills airlines before.) I know many people who fly the no-frills airlines. I happen to be a frequent flier on American Airlines and am unhappy when I find myself on any airline except American. MORE
Personally, I love the chatbot solutions of the Airline industry, allowing me to solve frustrating problems in a very comforting way. Living in the present, I often forget how fast the world is changing. Technology today has started to unfold around us to change our lives for good, and it’s vital for UX Designers to keep up-to-date with the latest digital trends in the industry. MORE
But my experience with United Airline’s customer service this morning completely killed my good mood. As someone who doesn’t work for an airline, how am I supposed to know that Z class doesn’t exist on Aer Lingus? I’ve bet you felt that too on just about any airline. I’m finally going home from a long business trip and I’m very excited. They keep blaming me for their mistake. It’s a story I know well because I see it so commonly in Product Management too. MORE
For example, a spike in oil prices a few years ago prompted a series of fuel conservation and new revenue initiatives for airlines that then dictated spending priorities in engineering, marketing, customer service, and many other operational departments. Wealth made simple: news and articles from IRC Wealth. Most B2B organizations use a M arket R equirements D ocument (MRD) for driving new solutions to market. MORE
Southwest Airlines was able to align employees on providing a cheap, no-frills experience for customers by hiring people who bought into its vision of air travel. You might know the term culture fit. You might even use it day-to-day, but hiring for culture fit could be having a hugely detrimental effect on your product organization. You may be limiting your ability to meet customer needs because of an unconscious bias across your organization. MORE
Take booking airline tickets, for example. We might start with the user opening the [insert airline] app on their phone and searching for round-trip flights from Boston to Grand Rapids for February 2–7. The user’s goal is not to use an airline app; it’s to get to and from Grand Rapids safely. Since we are developing software for an airline, let’s go with the scenario of returning home from the airport. MORE
From banks to athletic brands and airlines, companies gather data on us. Editor’s Note: The following is adapted from co-author David Meerman Scott’s upcoming book, Fanocracy: How to Turn Fans into Customers and Customers into Fans. It released in January 2020. Marketers today recognize how the automation of our world holds tremendous opportunities for their business. However, many of us act as if that’s the only option. MORE
Picture this: You’re sprinting through the maze-like airport as the airline calls your name over the intercom. If you’re a travel brand developing an app for your airline, hotel, rideshare, etc. United Airlines’ recent app upgrade introduced several new unique features to enhance the customer experience using personalization. You have exactly three minutes until they close the gate doors. MORE
You don’t have to be a frequent flier to have noticed the personal touches that continue to creep into the airline experience. Furthermore, nailing a slick and seamless experience even before customers board their flight becomes a strategic advantage to stay competitive, particularly when airlines are having to look to additional revenue streams, such as on-site retail outlets, to boost profits and meet the heightened expectations of today’s passenger. MORE
Their key clients include famous brands such as The New York Times, Singapore Airlines, Twitter, Amex, Forbes, Durex, Riot Games, Nickelodeon, Subaru, Vattenfall, Panasonic, and Microsoft. The best. The leading. MORE
The post From Airline to Super App – The Journey of AirAsia appeared first on Mind the Product. Alfonso Fiore, Head of Product for packages at AirAsia, explains how teams might go about entering the super app race, by sharing how his team is in the process of doing exactly that, right now. Overview Since 2001, AirAsia has flown passengers to more than 150 destinations and its story is certainly one of rags [.]. Read More. MORE
I had never heard of this HiFly airline before. HiFly is an airline for hire. Because their planes are unmarked, they can fly routes for all major airlines and private companies. When an airline like Norwegian is starting out, they don’t invest in new planes until they can justify the cost. It also greatly reduces the risk for starting new airlines. In addition to saving the butts of new airlines, HiFly is also used to test new flight routes. MORE
But my experience with United Airline’s customer service this morning completely killed my good mood. I’m finally going home from a long business trip and I’m very excited. They keep blaming me for their mistake. It’s a story I know well because I see it so commonly in Product Management too. When I was booking [… MORE
In a recent webinar, guest speakers Devin Harold, UX Research Manager at Verizon, and Nayaab Lokhandwala, UX Researcher at Alaska Airlines, sat down with us to share how they’ve been leveraging the power of customer interviews with UserTesting’s Live Conversation … The post Connecting with customers in real time: Q&A with Devin Harold from Verizon and Nayaab Lokhandwala from Alaska Airlines appeared first on UserTesting Blog. MORE
This was followed in March when Ethiopian Airlines Flight 302, involving the same Max jet model, also crashed minutes after takeoff, killing all 157 people on board. Once that is taken care of, it is possible that MAX airline customers may look for ways to delay the delivery of the planes that they have purchased simply because the grounding of the 737 MAX planes means that they will have now missed the busy summer season. MORE
Perhaps your company began as a brick-and-mortar retailer, or an airline, or a financial services company. An airline creates technology to manage the logistics involved in flights, crews, reservations, payment, and fleet maintenance. Most airlines are trying very hard to entice their customers to purchase their air travel online directly through the airline’s site. MORE
United Airlines, Jeep, and Nine West are not doing so well. Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers and innovators be heroes. Product-market fit case studies. Product-market fit is about finding an area where value is created for a group of customers – a market. It is like dating in the sense that it takes a bit of time and effort to see if the fit is right. MORE
On this episode of Dear Strategy, we analyze an airline story involving a cancelled flight, a premium seat, and a not so premium re-booking experience. But now, more than ever, airlines may need to start re-thinking their strategies – especially with respect to how they’ve been treating their customers. Now, it’s important to note that, being a frequent flyer, I do have fairly decent status with my current airline of choice. MORE
On this episode of Dear Strategy, we analyze an airline story involving a cancelled flight, a premium seat, and a not so premium re-booking experience. But now, more than ever, airlines may need to start re-thinking their strategies – especially with respect to how they’ve been treating their customers. The post Dear Strategy 111: Rethinking Airline Strategies appeared first on Dear Strategy. MORE
Airlines try to distinguish business travelers from vacation travelers. In a recent Pragmatic Marketing Price class, one student “corrected” me to say it wasn’t willingness to pay that matters in pricing, rather it was ability to pay. It was challenging to change his mind, mostly because he was in the middle of an emotional pricing situation with his son and a local college. The college was digging deep into details of his income and his assets. MORE
Here’s my best guess at Southwest Airlines’ strategy circa the 1970s (it has changed little since): (1) Buyer + $ value pool. over-served by major airlines) who want a faster and similarly low-cost alternative. When an existing airline attempts a short-hop flight, the airports they fly into (the major urban hubs) take a long time for passengers to get to. There is a big trend emerging in airline de-regulation. Close your eyes for a minute and imagine a strategy. MORE
He talked with over 140 global business leaders, includes leaders at Google, Microsoft, Coca-Cola, Feeding America, United Way, Verizon, Southwest Airlines, and many more. Lessons on innovation and product management from the pandemic. MORE
Airlines Related Topics Dear Strategy
MAY 23, 2020
On this episode of Dear Strategy, we analyze an airline story involving a cancelled flight, a premium seat, and a not so premium re-booking experience. But now, more than ever, airlines may need to start re-thinking their strategies – especially with respect to how they’ve been treating their customers. The post Dear Strategy 111: Rethinking Airline Strategies appeared first on Dear Strategy.
Dear Strategy
MAY 11, 2020
On this episode of Dear Strategy, we analyze an airline story involving a cancelled flight, a premium seat, and a not so premium re-booking experience. But now, more than ever, airlines may need to start re-thinking their strategies – especially with respect to how they’ve been treating their customers. Now, it’s important to note that, being a frequent flyer, I do have fairly decent status with my current airline of choice.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Mind the Product
MAY 29, 2020
The post From Airline to Super App – The Journey of AirAsia appeared first on Mind the Product. Alfonso Fiore, Head of Product for packages at AirAsia, explains how teams might go about entering the super app race, by sharing how his team is in the process of doing exactly that, right now. Overview Since 2001, AirAsia has flown passengers to more than 150 destinations and its story is certainly one of rags [.]. Read More.
Agile Velocity
AUGUST 24, 2020
There have been many times in Southwest Airlines history where times were great. Watch this video to explore how Southwest Airlines’ core values and agility enabled their teams to come together during times of crisis and work towards the same goal. .
Melissa Perri
DECEMBER 29, 2015
I had never heard of this HiFly airline before. HiFly is an airline for hire. Because their planes are unmarked, they can fly routes for all major airlines and private companies. When an airline like Norwegian is starting out, they don’t invest in new planes until they can justify the cost. It also greatly reduces the risk for starting new airlines. In addition to saving the butts of new airlines, HiFly is also used to test new flight routes.
The Product Coalition
MARCH 1, 2019
Southwest Airlines gives us a great case study here. In the 1970s, all the incumbent major airlines had purchased the rights to the gates of the major airports, thus preventing new airlines from flying out of them. However, this approach had also caused those incumbent airlines to abandon gates at smaller airports. Can you create a source of advantage by inverting what appears to be a barrier to entry?
The Accidental Product Manager
JUNE 10, 2019
This was followed in March when Ethiopian Airlines Flight 302, involving the same Max jet model, also crashed minutes after takeoff, killing all 157 people on board. Once that is taken care of, it is possible that MAX airline customers may look for ways to delay the delivery of the planes that they have purchased simply because the grounding of the 737 MAX planes means that they will have now missed the busy summer season.
Melissa Perri
OCTOBER 23, 2016
But my experience with United Airline’s customer service this morning completely killed my good mood. I’m finally going home from a long business trip and I’m very excited. They keep blaming me for their mistake. It’s a story I know well because I see it so commonly in Product Management too. When I was booking […
Pragmatic Marketing
SEPTEMBER 20, 2018
I booked the flights using Travelocity, because the cheap Southwest airlines fares are were all gone. I hate surprise charges and, right or wrong, I don’t feel airlines should charge for carry-on luggage. Obviously he hasn’t flown no-frills airlines before.) I know many people who fly the no-frills airlines. I happen to be a frequent flier on American Airlines and am unhappy when I find myself on any airline except American.
Pragmatic Marketing
SEPTEMBER 19, 2018
I booked the flights using Travelocity, because the cheap Southwest airlines fares are were all gone. I hate surprise charges and, right or wrong, I don’t feel airlines should charge for carry-on luggage. Obviously he hasn’t flown no-frills airlines before.) I know many people who fly the no-frills airlines. I happen to be a frequent flier on American Airlines and am unhappy when I find myself on any airline except American.
Product Club
JANUARY 6, 2019
Jorge (VP, Head of Web & Mobile Delivery, Emirates Airlines) : Be clear, specific, and aware to build and manage the message and perception in executive situations. Gareth (Head of Mobile Delivery, Emirates Airlines) : The importance of accountability can’t be understated. Mentors are all around us when we look through our life and workplace. For me, 2018 was filled with inspiring and varied individuals and leadership styles.
Roy Madden
APRIL 4, 2020
You’re looking for ground-breaking stories and reports about the airline industry. First, click on the search icon to open Power Search, select the new Across the web tab, and search for the airlines topic. Go to Power Search across the Web and search for airlines. Search across the web for the topic airlines. This is a powerful way to find articles about airlines across a broad set of energy publications. Search for the topic airlines in energy publications.
The Product Coalition
MAY 3, 2020
I came across an opportunity from a reputable airline requesting for innovative ideas on how to curb food wastage on flights. All good and altruistic as it sounds for passengers, stakeholders in the production chain (the food suppliers, packers, cleaners) and ultimately the airline’s bottom-line. One differentiation factor for full service airlines apart from the entertainment offered to their passengers, is food.
The Product Coalition
FEBRUARY 12, 2019
Here’s my best guess at Southwest Airlines’ strategy circa the 1970s (it has changed little since): (1) Buyer + $ value pool. over-served by major airlines) who want a faster and similarly low-cost alternative. When an existing airline attempts a short-hop flight, the airports they fly into (the major urban hubs) take a long time for passengers to get to. There is a big trend emerging in airline de-regulation. Close your eyes for a minute and imagine a strategy.
TSIA
AUGUST 17, 2017
As the airlines learned this year, one negative customer experience can not only go viral on social, it can wind up as the headline of the five o’clock news. The old adage, “Happy customers tell three people, and unhappy customers tell ten,” has become very outdated, with unhappy customers complaining to millions via Twitter, Facebook, Snapchat, etc.
ProductPlan
OCTOBER 1, 2020
Teacher/plumber/airline pilot: So, what do you do? Teacher/plumber/airline pilot: Me too! Teacher/plumber/airline pilot: Someone pays you to own products? If there’s a more widely misunderstood job title than “product owner,” we’d like to see it.
Apptentive
JUNE 11, 2019
Picture this: You’re sprinting through the maze-like airport as the airline calls your name over the intercom. If you’re a travel brand developing an app for your airline, hotel, rideshare, etc. United Airlines’ recent app upgrade introduced several new unique features to enhance the customer experience using personalization. You have exactly three minutes until they close the gate doors.
Product Innovation Educators
NOVEMBER 23, 2020
He talked with over 140 global business leaders, includes leaders at Google, Microsoft, Coca-Cola, Feeding America, United Way, Verizon, Southwest Airlines, and many more. Lessons on innovation and product management from the pandemic.
StudioTeam
JUNE 7, 2019
Personally, I love the chatbot solutions of the Airline industry, allowing me to solve frustrating problems in a very comforting way. Living in the present, I often forget how fast the world is changing. Technology today has started to unfold around us to change our lives for good, and it’s vital for UX Designers to keep up-to-date with the latest digital trends in the industry.
The Product Coalition
DECEMBER 28, 2020
A great instance is a 360-degree video advertisement produced by Hong Kong Airlines. We expect that these six biggest video marketing trends will dominate in our online reality in the upcoming year.
Roy Madden
OCTOBER 1, 2020
Travel and hospitality: Airline Economics Online. Airline Economics is the leading and largest finance & leasing global publication for the aviation sector, reaching industry professionals from lessors, investors, banks, airlines, law firms & MROs.”.
Atomic Spin PM
OCTOBER 23, 2018
Take booking airline tickets, for example. We might start with the user opening the [insert airline] app on their phone and searching for round-trip flights from Boston to Grand Rapids for February 2–7. The user’s goal is not to use an airline app; it’s to get to and from Grand Rapids safely. Since we are developing software for an airline, let’s go with the scenario of returning home from the airport.
svpg
DECEMBER 29, 2015
Perhaps your company began as a brick-and-mortar retailer, or an airline, or a financial services company. An airline creates technology to manage the logistics involved in flights, crews, reservations, payment, and fleet maintenance. Most airlines are trying very hard to entice their customers to purchase their air travel online directly through the airline’s site.
TIBCO - Thought Leadership
NOVEMBER 27, 2017
You don’t have to be a frequent flier to have noticed the personal touches that continue to creep into the airline experience. Furthermore, nailing a slick and seamless experience even before customers board their flight becomes a strategic advantage to stay competitive, particularly when airlines are having to look to additional revenue streams, such as on-site retail outlets, to boost profits and meet the heightened expectations of today’s passenger.
Pragmatic Marketing
MAY 3, 2018
Airlines try to distinguish business travelers from vacation travelers. In a recent Pragmatic Marketing Price class, one student “corrected” me to say it wasn’t willingness to pay that matters in pricing, rather it was ability to pay. It was challenging to change his mind, mostly because he was in the middle of an emotional pricing situation with his son and a local college. The college was digging deep into details of his income and his assets.
StudioTeam
FEBRUARY 26, 2019
Unfortunately, that redesigned site no longer exists online anymore, since Virgin America experienced serious financial difficulties and got sold to Alaska Airlines. I have spent more than 15 years with UX design agencies. In that time, I have had the luck to get to know many of the best people in this field in person. This puts me in a position to tell endless stories of the heroic work top UX agencies do day after day to fight for a better digital world.
Radical Product
APRIL 16, 2019
Airlines knew the product well and bought it year after year. US based airlines such as JetBlue had Airbus fleets. Boeing was having to play catch-up and was at risk of losing their major client, American Airlines, to Airbus. Using the same 737 platform was attractive to airlines in that it was the cheaper option and didn’t require additional training for pilots. The 737 was Boeing’s best-selling product. Pilots were comfortable flying it.
The Product Coalition
JANUARY 17, 2021
The main recruiters are IT firms, but you can also get hired by airlines, financial service providers, retail chains and hotels. Source: blog.eduonix.com As the digital world is growing by the second, there is a constant need to protect and secure everything it encompasses.
Melissa Perri
OCTOBER 23, 2016
But my experience with United Airline’s customer service this morning completely killed my good mood. As someone who doesn’t work for an airline, how am I supposed to know that Z class doesn’t exist on Aer Lingus? I’ve bet you felt that too on just about any airline. I’m finally going home from a long business trip and I’m very excited. They keep blaming me for their mistake. It’s a story I know well because I see it so commonly in Product Management too.
Apptentive
SEPTEMBER 3, 2020
The first app is an airline, which has seen a massive drop in DAU. The data tells us that the lodging industry was impacted more quickly than the airline industry as COVID-19 began to take hold in the US, even though both industries were hit hard.
Product Innovation Educators
JUNE 8, 2018
United Airlines, Jeep, and Nine West are not doing so well. Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers and innovators be heroes. Product-market fit case studies. Product-market fit is about finding an area where value is created for a group of customers – a market. It is like dating in the sense that it takes a bit of time and effort to see if the fit is right.
The Accidental Product Manager
AUGUST 24, 2020
Companies including big retailers and airlines are making longer-lasting changes as the coronavirus reorients daily life in the U.S. firm Boeing and both companies sell hundreds of their large airplanes to airlines around the world.
Proficientz
FEBRUARY 1, 2017
For example, a spike in oil prices a few years ago prompted a series of fuel conservation and new revenue initiatives for airlines that then dictated spending priorities in engineering, marketing, customer service, and many other operational departments. Wealth made simple: news and articles from IRC Wealth. Most B2B organizations use a M arket R equirements D ocument (MRD) for driving new solutions to market.
Pragmatic Marketing
MARCH 6, 2019
Consider airlines as customers. Both airlines and colleges have extensive, unique, non-standard requirements. What kind of products do you build? Awesome products, to be sure, but are they high touch or high volume? Most software products created today are designed for high-volume, low-customization scenarios. Think about the items you use on a daily basis; they’re probably high-volume products like the iPhone or Android, Microsoft Office, Trello, Jira.
Pragmatic Marketing
MARCH 6, 2019
Consider airlines as customers. Both airlines and colleges have extensive, unique, non-standard requirements. What kind of products do you build? Awesome products, to be sure, but are they high touch or high volume? Most software products created today are designed for high-volume, low-customization scenarios. Think about the items you use on a daily basis; they’re probably high-volume products like the iPhone or Android, Microsoft Office, Trello, Jira.
The Product Coalition
OCTOBER 25, 2020
Their key clients include famous brands such as The New York Times, Singapore Airlines, Twitter, Amex, Forbes, Durex, Riot Games, Nickelodeon, Subaru, Vattenfall, Panasonic, and Microsoft. The best. The leading.
Pragmatic Marketing
FEBRUARY 3, 2020
From banks to athletic brands and airlines, companies gather data on us. Editor’s Note: The following is adapted from co-author David Meerman Scott’s upcoming book, Fanocracy: How to Turn Fans into Customers and Customers into Fans. It released in January 2020. Marketers today recognize how the automation of our world holds tremendous opportunities for their business. However, many of us act as if that’s the only option.
The Product Coalition
DECEMBER 9, 2019
Airline websites illustrate such a phenomenon when they can focus on designing a much user-friendly booking experience than online travel agents (OTAs) or meta search price comparison websites. By doing so, airlines can focus on other important aspects of the shopper engagement such as customer service, loyalty programs and product cross-selling and promotions which can result in strong customer retention over the long term.
Mind the Product
SEPTEMBER 29, 2017
These weeks have been successfully run everywhere from banks to airlines to charities. Design Sprints allow you to get to the crux of your problem and explore a solution, quicker than other ways of working. They don’t give you a perfect solution or exact data, but they give you more than enough to decide what to do next by helping you glimpse into the future. Not only does this save a lot of time and money, it also results in better end products that people will love.
Mind the Product
JUNE 25, 2019
Southwest Airlines was able to align employees on providing a cheap, no-frills experience for customers by hiring people who bought into its vision of air travel. You might know the term culture fit. You might even use it day-to-day, but hiring for culture fit could be having a hugely detrimental effect on your product organization. You may be limiting your ability to meet customer needs because of an unconscious bias across your organization.
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