Dear Strategy 111: Rethinking Airline Strategies

Dear Strategy

On this episode of Dear Strategy, we analyze an airline story involving a cancelled flight, a premium seat, and a not so premium re-booking experience. The post Dear Strategy 111: Rethinking Airline Strategies appeared first on Dear Strategy.

From Airline to Super App ? The Journey of AirAsia

Mind the Product

The post From Airline to Super App – The Journey of AirAsia appeared first on Mind the Product.

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Rethinking Airline Strategies

Dear Strategy

On this episode of Dear Strategy, we analyze an airline story involving a cancelled flight, a premium seat, and a not so premium re-booking experience. Now, it’s important to note that, being a frequent flyer, I do have fairly decent status with my current airline of choice.

Hi Fly: A Lean Airline Story

Melissa Perri

I had never heard of this HiFly airline before. HiFly is an airline for hire. Because their planes are unmarked, they can fly routes for all major airlines and private companies. When an airline like Norwegian is starting out, they don’t invest in new planes until they can justify the cost. It also greatly reduces the risk for starting new airlines. In addition to saving the butts of new airlines, HiFly is also used to test new flight routes.

Core Values and Agility Move Southwest Airlines Through the Good & Challenging Times | Emily Beatty & David Hawks

Agile Velocity

There have been many times in Southwest Airlines history where times were great. Watch this video to explore how Southwest Airlines’ core values and agility enabled their teams to come together during times of crisis and work towards the same goal. .

Strategic jiujitsu: 4 Lessons from Southwest Airlines, Western Europe, and the Simpsons

The Product Coalition

Southwest Airlines gives us a great case study here. In the 1970s, all the incumbent major airlines had purchased the rights to the gates of the major airports, thus preventing new airlines from flying out of them. However, this approach had also caused those incumbent airlines to abandon gates at smaller airports. Can you create a source of advantage by inverting what appears to be a barrier to entry?

Boeing Product Managers Struggle To Come Back From The 737 MAX Disaster

The Accidental Product Manager

This was followed in March when Ethiopian Airlines Flight 302, involving the same Max jet model, also crashed minutes after takeoff, killing all 157 people on board. Once that is taken care of, it is possible that MAX airline customers may look for ways to delay the delivery of the planes that they have purchased simply because the grounding of the 737 MAX planes means that they will have now missed the busy summer season.

Stop Blaming the User

Melissa Perri

But my experience with United Airline’s customer service this morning completely killed my good mood. I’m finally going home from a long business trip and I’m very excited. They keep blaming me for their mistake. It’s a story I know well because I see it so commonly in Product Management too. When I was booking […

How to Avoid Patch-Work Innovation

The Product Coalition

I came across an opportunity from a reputable airline requesting for innovative ideas on how to curb food wastage on flights. One differentiation factor for full service airlines apart from the entertainment offered to their passengers, is food.

Power Search across the Web

Roy Madden

You’re looking for ground-breaking stories and reports about the airline industry. First, click on the search icon to open Power Search, select the new Across the web tab, and search for the airlines topic. Go to Power Search across the Web and search for airlines.

Don’t Upset Your Customers – Maybe

Pragmatic Marketing

I booked the flights using Travelocity, because the cheap Southwest airlines fares are were all gone. I hate surprise charges and, right or wrong, I don’t feel airlines should charge for carry-on luggage. Obviously he hasn’t flown no-frills airlines before.) I know many people who fly the no-frills airlines. I happen to be a frequent flier on American Airlines and am unhappy when I find myself on any airline except American.

Don’t Upset Your Customers – Maybe

Pragmatic Marketing

I booked the flights using Travelocity, because the cheap Southwest airlines fares are were all gone. I hate surprise charges and, right or wrong, I don’t feel airlines should charge for carry-on luggage. Obviously he hasn’t flown no-frills airlines before.) I know many people who fly the no-frills airlines. I happen to be a frequent flier on American Airlines and am unhappy when I find myself on any airline except American.

Leaders & Lessons That Changed My 2018

Product Club

Jorge (VP, Head of Web & Mobile Delivery, Emirates Airlines) : Be clear, specific, and aware to build and manage the message and perception in executive situations. Gareth (Head of Mobile Delivery, Emirates Airlines) : The importance of accountability can’t be understated. Mentors are all around us when we look through our life and workplace. For me, 2018 was filled with inspiring and varied individuals and leadership styles.

Close Your Eyes and Imagine a Strategy. Let Me Guess: Got Nothing?

The Product Coalition

Here’s my best guess at Southwest Airlines’ strategy circa the 1970s (it has changed little since): (1) Buyer + $ value pool. over-served by major airlines) who want a faster and similarly low-cost alternative. When an existing airline attempts a short-hop flight, the airports they fly into (the major urban hubs) take a long time for passengers to get to. There is a big trend emerging in airline de-regulation. Close your eyes for a minute and imagine a strategy.

A good vision doesn’t have to be hairy

Radical Product

The focus on being big meant it was built as a hub for airlines ignoring the fact that no major airline was willing to make Berlin its hub. Photo by Alexas_Fotos on Unsplash Unpacking old myths about what makes a good vision so we can adopt a new, radical approach.

Announcing TSIA’s B2B Social Engagement Rating

TSIA

As the airlines learned this year, one negative customer experience can not only go viral on social, it can wind up as the headline of the five o’clock news. The old adage, “Happy customers tell three people, and unhappy customers tell ten,” has become very outdated, with unhappy customers complaining to millions via Twitter, Facebook, Snapchat, etc.

How a Well-designed Mobile App can Eliminate the Stress of Travel

Apptentive

Picture this: You’re sprinting through the maze-like airport as the airline calls your name over the intercom. If you’re a travel brand developing an app for your airline, hotel, rideshare, etc. United Airlines’ recent app upgrade introduced several new unique features to enhance the customer experience using personalization. You have exactly three minutes until they close the gate doors.

The Hottest Video Marketing Trends Expected in 2021

The Product Coalition

A great instance is a 360-degree video advertisement produced by Hong Kong Airlines. We expect that these six biggest video marketing trends will dominate in our online reality in the upcoming year.

5 Key Responsibilities of a Product Owner

ProductPlan

Teacher/plumber/airline pilot: So, what do you do? Teacher/plumber/airline pilot: Me too! Teacher/plumber/airline pilot: Someone pays you to own products? If there’s a more widely misunderstood job title than “product owner,” we’d like to see it.

Locked-In Syndrome: What we can learn from Boeing’s 737 Max decisions

Radical Product

Airlines knew the product well and bought it year after year. US based airlines such as JetBlue had Airbus fleets. Boeing was having to play catch-up and was at risk of losing their major client, American Airlines, to Airbus. Using the same 737 platform was attractive to airlines in that it was the cheaper option and didn’t require additional training for pilots. The 737 was Boeing’s best-selling product. Pilots were comfortable flying it.

Stop Blaming the User

Melissa Perri

But my experience with United Airline’s customer service this morning completely killed my good mood. As someone who doesn’t work for an airline, how am I supposed to know that Z class doesn’t exist on Aer Lingus? I’ve bet you felt that too on just about any airline. I’m finally going home from a long business trip and I’m very excited. They keep blaming me for their mistake. It’s a story I know well because I see it so commonly in Product Management too.

5 Tech Trends in 2019 We Need to Consider as a Design Team

StudioTeam

Personally, I love the chatbot solutions of the Airline industry, allowing me to solve frustrating problems in a very comforting way. Living in the present, I often forget how fast the world is changing. Technology today has started to unfold around us to change our lives for good, and it’s vital for UX Designers to keep up-to-date with the latest digital trends in the industry.

Breaking the Shop and Marketplace Conundrum

The Product Coalition

Airline websites illustrate such a phenomenon when they can focus on designing a much user-friendly booking experience than online travel agents (OTAs) or meta search price comparison websites.

Writing Context Scenarios? Start at the End

Atomic Spin PM

Take booking airline tickets, for example. We might start with the user opening the [insert airline] app on their phone and searching for round-trip flights from Boston to Grand Rapids for February 2–7. The user’s goal is not to use an airline app; it’s to get to and from Grand Rapids safely. Since we are developing software for an airline, let’s go with the scenario of returning home from the airport.

TEI 310: Product managers emerge stronger through adversity – with Joseph Michelli, PhD

Product Innovation Educators

He talked with over 140 global business leaders, includes leaders at Google, Microsoft, Coca-Cola, Feeding America, United Way, Verizon, Southwest Airlines, and many more. Lessons on innovation and product management from the pandemic.

Industry newsletters where you can find more signal and less noise

Roy Madden

Travel and hospitality: Airline Economics Online. Airline Economics is the leading and largest finance & leasing global publication for the aviation sector, reaching industry professionals from lessors, investors, banks, airlines, law firms & MROs.”.

Key Mobile Strategies for Travel Apps During the Reopening Process

Apptentive

If we look at the charts below, you’ll see data from two apps: An airline app and a lodging app. While travel looks like it will remain relatively unpopular in the first half of 2021 due to COVID concerns, travel brands are gearing up for a surge of travelers in the second half of the year.

Product For Legacy Companies

svpg

Perhaps your company began as a brick-and-mortar retailer, or an airline, or a financial services company. An airline creates technology to manage the logistics involved in flights, crews, reservations, payment, and fleet maintenance. Most airlines are trying very hard to entice their customers to purchase their air travel online directly through the airline’s site.

A Smarter Airport for Success that’s Terminal

TIBCO - Thought Leadership

You don’t have to be a frequent flier to have noticed the personal touches that continue to creep into the airline experience. Furthermore, nailing a slick and seamless experience even before customers board their flight becomes a strategic advantage to stay competitive, particularly when airlines are having to look to additional revenue streams, such as on-site retail outlets, to boost profits and meet the heightened expectations of today’s passenger.

The Best 2D Animation Production Companies

The Product Coalition

Their key clients include famous brands such as The New York Times, Singapore Airlines, Twitter, Amex, Forbes, Durex, Riot Games, Nickelodeon, Subaru, Vattenfall, Panasonic, and Microsoft. The best. The leading.

Ability to Pay vs. Willingness to Pay

Pragmatic Marketing

Airlines try to distinguish business travelers from vacation travelers. In a recent Pragmatic Marketing Price class, one student “corrected” me to say it wasn’t willingness to pay that matters in pricing, rather it was ability to pay. It was challenging to change his mind, mostly because he was in the middle of an emotional pricing situation with his son and a local college. The college was digging deep into details of his income and his assets.

Top UX Agencies To Choose From In 2019

StudioTeam

Unfortunately, that redesigned site no longer exists online anymore, since Virgin America experienced serious financial difficulties and got sold to Alaska Airlines. I have spent more than 15 years with UX design agencies. In that time, I have had the luck to get to know many of the best people in this field in person. This puts me in a position to tell endless stories of the heroic work top UX agencies do day after day to fight for a better digital world.

UX 79

Things to Know for Every Entry-Level Ethical Hacking Professionals

The Product Coalition

The main recruiters are IT firms, but you can also get hired by airlines, financial service providers, retail chains and hotels. Source: blog.eduonix.com As the digital world is growing by the second, there is a constant need to protect and secure everything it encompasses.

Product-market fit–and other innovation observations for product managers June 8, 2018

Product Innovation Educators

United Airlines, Jeep, and Nine West are not doing so well. Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers and innovators be heroes. Product-market fit case studies. Product-market fit is about finding an area where value is created for a group of customers – a market. It is like dating in the sense that it takes a bit of time and effort to see if the fit is right.

In an Era of Automation and AI, Your Customers Need Your Humanity

Pragmatic Marketing

From banks to athletic brands and airlines, companies gather data on us. Editor’s Note: The following is adapted from co-author David Meerman Scott’s upcoming book, Fanocracy: How to Turn Fans into Customers and Customers into Fans. It released in January 2020.

Post-Pandemic Mobile App Improvement Strategies by Industry | Travel & Hospitality, Retail & Shopping, Food & Drink

Apptentive

The first app is an airline, which has seen a massive drop in DAU. The data tells us that the lodging industry was impacted more quickly than the airline industry as COVID-19 began to take hold in the US, even though both industries were hit hard.

MRDs – How Much “Market” Is In Your Market Requirements Documents?

Proficientz

For example, a spike in oil prices a few years ago prompted a series of fuel conservation and new revenue initiatives for airlines that then dictated spending priorities in engineering, marketing, customer service, and many other operational departments. Wealth made simple: news and articles from IRC Wealth. Most B2B organizations use a M arket R equirements D ocument (MRD) for driving new solutions to market.

High Touch or High Volume

Pragmatic Marketing

Consider airlines as customers. Both airlines and colleges have extensive, unique, non-standard requirements. What kind of products do you build? Awesome products, to be sure, but are they high touch or high volume? Most software products created today are designed for high-volume, low-customization scenarios. Think about the items you use on a daily basis; they’re probably high-volume products like the iPhone or Android, Microsoft Office, Trello, Jira.

High Touch or High Volume

Pragmatic Marketing

Consider airlines as customers. Both airlines and colleges have extensive, unique, non-standard requirements. What kind of products do you build? Awesome products, to be sure, but are they high touch or high volume? Most software products created today are designed for high-volume, low-customization scenarios. Think about the items you use on a daily basis; they’re probably high-volume products like the iPhone or Android, Microsoft Office, Trello, Jira.

Starbucks Product Managers Deal With The Covid-19 Virus

The Accidental Product Manager

Companies including big retailers and airlines are making longer-lasting changes as the coronavirus reorients daily life in the U.S. firm Boeing and both companies sell hundreds of their large airplanes to airlines around the world.