January, 2019

Are Product Leaders Listening to Customers?

280 Group

As a product leader, your goal is to constantly provide a better product to deepen engagement, grow your revenue, and delight your customers. In order to do so, you need to listen—we mean really listen—to customer feedback.

Tips for Rewriting a Digital Product

Roman Pichler

See the Rewriting Effort as an Opportunity to Innovate.

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What I’m Saying No to This Year—And Why

Product Talk

The hardest part of my day is saying no to things I shouldn’t be doing. I’m in a fortunate position. I have a thriving coaching business. I write a popular product blog. I get invited to speak at conferences. I teach at a university. I participate in an executive community. I design online courses.

Motivating and influencing your teams

Lead on Purpose

You’ve nailed the vision, and built the foundation of trust, now you need to motivate your teams. The success of your product depends on the work they (engineering, UX/design, marketing, sales, etc.) In nearly all cases, the individuals on … Continue reading → Product Management Trust confidence energy influence motivate optimism vision

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Nine companies share 30+ best practices for creating embedded analytics products

In this 4-part series, product and technology leaders share insights for successfully going to market with a data product. Find out how you can embed analytics in your solution, from building your business case to designing and launching your product.

Powerful Product Positioning: Follow These Three Rules

Proficientz – Product Management University

Powerful product positioning usually boils down to the best story, which is not always the best product. Adhere to these three guidelines and marketing and selling value will be a lot easier. The Playbook: Make It More About the Buyer – Way More!

More Trending

280 Group’s Top Product Management Blog Posts of 2018

280 Group

Our Product Management and Product Marketing blog has been sharing content and engaging readers for over a decade. Every year we produce articles that support our readers in the key skills they need in their day to day job and in providing relevant topics and cases that affect their products.

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Product Love Podcast: Jeff Coyle, Chief Product Officer and Co-Founder of MarketMuse

ProductCraft

This week on Product Love I sat down and talked to Jeff Coyle, the chief product officer and co-founder of MarketMuse, a platform that uses AI technology to accelerate content planning, creation, and optimization.

When to Launch? That’s the Question

Pragmatic Marketing

The other day I received a message from a colleague: “One question we’re asking ourselves is the issue of continuously releasing individual features with associated Go-to-Market launches versus releasing features and waiting to do a singular quarterly GTM for all at the same time.

Building trust with your teams

Lead on Purpose

Another key element of a successful product management organization is creating trust with your teams, the teams you work with to build your products. Creating relationships of trust sets a foundation for the work you and your teams will need … Continue reading → Leadership Product Management Trust dedication global economy partnerships products

The 5 Levels of Analytics Maturity

Basic dashboards used to be enough to thrill end users. But over time, modern capabilities have emerged—and bare-minimum features are no longer cutting it. How have analytics changed? And where do your BI offerings fall? Find out sophisticated ways to future-proof your application. Brought to you by Logi Analytics.

Best Growth Strategy for Mature Products

Proficientz – Product Management University

What’s the best growth strategy for a mature product portfolio? The best growth strategy depends on your current market position. Here are two considerations. Market Penetration Strategy.

Uncovering the Truth by Janice Fraser

Mind the Product

Most big companies have one thing in common with America, that they’ve been dominant for a very long time but are now struggling. They’re seeing the same challenges about how to change so they can be resilient and grow in the world as it is now.

Articulating Your Product Design Principles

Sachin Rekhi

Product management is fundamentally a leadership role in that you are ultimately responsible for leading a product development team to deliver a compelling product that resonates with your customers.

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How great Product Managers deal with technical debt

The Product Coalition

Learn to live without fear of technical debt, and learn the best way to pay it down As a PM, tech debt is the sort of thing that constantly looms over you. It’s always there, and it follows you around like a bad penny.

Top 10 industries for monetizing data: Is yours one of them?

Find out which industries, use cases, and business applications are the best opportunities for data monetization. Understand what data is being monetized, who wants it, and why. Use data you already own to create new revenue sources. Download the eBook today!

Why Are Product Managers Moving Away From Focus Groups?

The Accidental Product Manager

Focus groups are the way that product managers used to find out how customers felt about their product Image Credit: RSNY.

New horizons: How to move your life for your career

Inside Intercom

When we think of our dream career, and by extension our dream life, we rarely picture jumping into the unknown to attain it. We seldom imagine replacing the comfortable life we already have with an entirely new, unfamiliar environment.

How Technographics Enables Intelligent Competitor Analysis for E-signature Providers

DemandMatrix

Businesses are collaborating more today than ever before. Global expansions and global growth opportunities mean that contracts can’t be relegated to one location anymore. Data Enrichment

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High-performing Teams by Richard Banfield

Mind the Product

In this mtpcon London talk, Richard Banfield looks at what makes high-performing teams work. Building High-performing Organisations. Continuous improvement can act as a powerful cultural change agent: cycling coach David Brailsford knows this and he was able to reinvent British Cycling as a result.

Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.

Lean and Agile: What’s the Difference?

Craft.io

Sometimes it’s good to go back to the basics and examine basic concepts we often refer to without fully understanding what’s meant by them. In this piece, I’d like to address the somewhat confusing subject of the difference between the terms ‘lean’ and ‘agile’.

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Playing Catch Without Arms, or: Why I’m going to learn to code as a PM.

The Product Coalition

Not the real artwork for “Catch Without Arms”, but made you look, didn’t it. ??Bad Bad facsimile credit: Myself Hi reader, Wait a sec, please don’t run away! This isn’t your usual run-of-the-mill “should PMs code or not” piece that you’ve read a thousand times?—?promise. promise.

TEI 211: Most product managers are not using surveys correctly and how to fix that – with Matt Champagne, PhD.

Product Innovation Educators

Create more loyal customers by designing surveys people actually want to complete. Many product managers and product marketers are using surveys incorrectly. We like surveys because they are relatively quick and inexpensive compared to other tools, such as customer interviews.

7 Tips From Product Leaders to Kick off 2019

ProductPlan

The beginning of the new year marks an exciting time for many product organizations. New goals, new roadmaps, new initiatives. And as for just about everyone, new opportunities to start fresh.

5 Early Indicators Your Embedded Analytics Will Fail

Many application teams leave embedded analytics to languish until something—an unhappy customer, plummeting revenue, a spike in customer churn—demands change. But by then, it may be too late. In this White Paper, Logi Analytics has identified 5 tell-tale signs your project is moving from “nice to have” to “needed yesterday.". Brought to you by Logi Analytics.

The recipe for growth as a designer

Inside Intercom

Picture this: You’re a designer with a handful of years experience under your belt. You’ve cut your teeth on a few big launches and earned your stripes as a solid “mid level” product designer. Like many designers, you’re curious and ambitious.

Podcast: Moving Up the Career Ladder with Thor Mitchell

Mind the Product

Thor Mitchell knows his bones – he’s an ex-Google product manager (Maps and Google+ APIs) and was most recently the Chief Product Officer at Crowdcube.

Great PM Interview Answers Include Tradeoffs. Here's How.

PMLesson's Ace the PM Interview

Product management is all about tradeoffs. Should the team launch a new feature in the international market? Or should the engineers focus on code refactoring to reduce issues down the road? It is very rare that there are no downsides to one choice over the other even if it initially seems that one option is inherently better. A great PM can always articulate why they made a certain decision and talk intelligently about its downsides and its advantages.

How to ship a great app (by using target groups)

The Product Coalition

It’s not enough to have a great idea and build a beautiful app. It’s important to create value for your probable customers. It doesn’t make sense to market to everybody. By defining who your target group is, you can focus on the users that actually use your app and through that, save time and money.

Why “Build or Buy?” Is the Wrong Question for Analytics

Every time an application team gets caught up in the “build vs buy” debate, it stalls projects and delays time to revenue. There is a third option. Partnering with an analytics development platform gives you the freedom to customize a solution without the risks and long-term costs of building your own. Learn when and why it makes sense to build, buy, or take a combined approach to embedded BI. Brought to you by Logi Analytics.

The Six Best Product Management Podcasts

ProductCraft

2019 is here, and that means it’s time to dust off that podcast list and discover new things to listen to. Get off to a good start on your product management-related resolutions with our six favorite podcasts. Listen, learn, and enjoy.

5 product management books to read in 2019

Craft.io

Nothing compares to the value of opening yourself to inspiration by reading what others working in your field have to say. Looking up from your work to learn and stay updated on current trends is immensely important.

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Auckland, 11 February: “Saying No to Good Ideas”

Mironov Consulting

Product Tank Auckland is hosting a talk with Bruce McCarthy and Rich Mironov … Topic: “Saying No to Good Ideas”. Date: Monday, 11 February at 5:30pm. Location: Xero , 96 St Georges Bay Rd , Parnell, Auckland, NZ. Registration link up soon!