July, 2019

Employee development on purpose

Lead on Purpose

Recently companies have raised their focus on why customer success matters and how to delight increasingly demanding customers. At its core, creating happy customers requires happy employees—the front-line people who interact continually with customers.

“Software eating the world” creates a growing need to educate product managers.

Product Management Unpacked

Digital transformation impacts almost everything, so the demand for product management continues to increase – every day.

Product and Pricing Strategies to Realize Customer Value

bpma ProductHub

by Peyton Marshall – Businesses need to add value. To acquire and keep our shareholders, we need to add shareholder value. To acquire and keep our customers, we need to add customer value. Yet how often do we, as product managers, think directly about customer value?

Using Slack: How To Be Distraction Free Like It’s Builders

Nir Eyal

The post Using Slack: How To Be Distraction Free Like It’s Builders appeared first on Nir and Far. Distraction

234
234

Your Post-Launch Toolkit for Understanding Your Users

Speaker: Brittney Gwynn, former Director of Product, Simple Health

If you've launched an MVP, you know that the journey has just begun. But what do you do after the launch? How do you figure out what to do next? After you launch, it's important to be able to look at how different segments of your users react and quickly uncover signal vs. noise so you can iterate and improve. Join Brittney Gwynn, former Director of Product at Simple Health, as she explains how you can use early customer feedback, usage data, and continuous experimentation to optimize your way to product-market fit. Whether you're at a brand-new company, or looking to innovate within a more mature organization, or anywhere in between, you'll come away with a skill set to make the most of your launches.

Tips for Growing a Product Management Team

Roman Pichler

Organise Around Products. In order to grow your product management team, start by reviewing your product portfolio.

More Trending

Transform me, but Please Don’t Change Anything by Gabrielle Bufrem

Mind the Product

Gabrielle Bufrem delivered a talk at #MTPEngage Manchester and #MTPEngage Hamburg which drilled down into the desire of a business to digitally “transform”, but not really change anything along the way. Gabrielle reminds us that every company is now a tech company.

The Six Keys to IoT Product and Company Success

Spice Catalyst

Join us for a live walkthrough of the essential strategies and tactics for building a successful product and IoT business.

Using the Product Canvas to Define Your Product: Getting Started

bpma ProductHub

By Ellen Gottesdiener – I usually find a diversity of opinion when I ask anyone within an organization what their products are. This is true for product companies whose primary source of revenue is their product and for companies who use products internally to run their business.

Do It For the Portfolio Instead of Every Product: 1 of 5

Proficientz – Product Management University

There are five things that you don’t need to do for every product if you do them once for the portfolio. They’ll reduce the stress that goes with constantly changing priorities and more importantly, improve product management’s stock by operating more strategically, simplifying execution and getting better results. Market Segmentation. Imagine that you have 20 products, each of them with strong growth potential in five market segments.

B2B 109

Build Product Progress with a Strong Data Culture

Speaker: Nima Gardideh, CTO, Pearmill

Have you ever thought your product's progress was headed in one direction, and been shocked to see a different story reflected in big picture KPIs like revenue? It can be confusing when customer feedback or metrics like registration or retention are painting a different picture. No matter how sophisticated your analytics are, if you're asking the wrong questions - or looking at the wrong metrics - you're going to have trouble getting answers that can help you. Join Nima Gardideh, CTO of Pearmill, as he demonstrates how to build a strong data culture within your team, so everyone understands which metrics they should actually focus on - and why. Then, he'll explain how you can use your analytics to regularly review progress and successes. Finally, he'll discuss what you should keep in mind when instrumenting your analytics.

Customer retention is the new conversion

Inside Intercom

The old world SaaS model was basically all about sign up and convert. The new SaaS model is subscription revenue-driven, which begs the question: what is a conversion today? After all, we don’t buy software these days; we subscribe to it.

Women in Product Management: Linda Andries, SVP Product Management at Measured Progress | AdvancED

280 Group

For our next installment of the Women in Product Management Series I interviewed Linda Andries, SVP Product Management at Measured Progress | AdvancED. To read the entire series on Women in Product Management make sure to? sign up for our newsletter. How did you get into product management? My path is also my philosophy, which is ‘see a need – fill a need’. Admittedly, I watched the Robots movie with the kids and adopted the phrase because it is such an appropriate theme for innovation.

How I Built an app Without Writing a Line of Code

Mind the Product

Once upon a time, if you wanted to create a new app or website and didn’t know how to code, you had few options: hire an expensive agency, scour the web for a decent freelancer, or learn to code. That meant investing a lot of your time or money, often without knowing if it would all be worth it.

Amazon Product Managers Decide To Do Battle With UPS

The Accidental Product Manager

Amazon product managers say “Bring It On” Image Credit: Julien. As I’m sure that we all know by now, Amazon is a very large company that does a lot of different things: they ship books and products, offer cloud computing resources, and even run an internet based television channel.

What Is (and Isn’t) Product Management?

Speaker: Steve Johnson, VP of Products, Pragmatic Institute

Product Management is one of the most exciting - and most misunderstood - functions in technical organizations. Is it strategic or tactical? Is it a planning role or a support role? Many product professionals are unclear about what is (and isn't) product management. After all, product management spans many activities from business planning to market readiness. In this session, we’ll examine many product activities and artifacts for product strategy, planning, and growth, and introduce a simple tool that you can use in your organization to clarify the roles of product management and others. Steve Johnson explores the many roles of Product Management in this fun talk focused on why product managers should obsess on problems instead of solutions.

7 Product Management Lessons From Real Product Managers

ProductPlan

With broad, sometimes ambiguous responsibilities and high expectations, the product manager role is constantly evolving. Product managers are continuously learning new things and need to improve themselves (not just the products they manage) on a daily basis.

A comprehensive guide to A/B testing

Userzoom

How much impact can one tiny, little feature on a webpage really have? A whole lot, as it turns out. Through A/B testing, hotel booking site arenaturist.com found that a vertical form (vs. a horizontal form) had a huge impact on their users, and their conversion rates… Horizontal form.

Hope for the best or prepare for the worst? How we manage critical incidents at Intercom

Inside Intercom

Almost every software company today has some kind of incident response process to help them navigate major service outages. Intercom is no different, and up until mid-2018, our incident response process had worked successfully.

Optimal Product Process™ 3.0 Phase Seven: Retire

280 Group

This post describes the seventh phase in the Optimal Product Process: Retire. Download the entire Optimal Product Process E-Book 3.0: CLICK HERE. “A A poorly executed end-of-life and product retirement can cost companies millions and significantly damage the company’s brand”.

Why Conversational AI Is Key to Customer Service in the Customer Experience Era

In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature. Read the new Tractica white paper to learn how important conversational AI is to your CX strategy.

Lessons From the Space Race: 3 Steps to Better Product Decisions

Mind the Product

What makes a great product decision? The answer to this question is like the Holy Grail of product management: it promises success and prosperity but no clear evidence that it exists.

CRO for Bloggers: How to Convert Readers Into Customers

AB Tasty

While not all blogging has the explicit goal of driving sales, most content marketing programs are set up with the. Read more. This article was originally posted on AB Tasty as CRO for Bloggers: How to Convert Readers Into Customers. Conversion Optimization

Can Coke Product Managers Make Their New Alcoholic Drink A Success?

The Accidental Product Manager

Chu-Hai is big in Japan. Can Coke join the crowd? Image Credit: Tim. So for just a moment, picture yourself as a product manager for one of the most iconic products out there: Coke-Cola.

The Ultimate In-App Marketing Guide for Product Marketers in 2019

Userpilot

In-app marketing – Everyone’s doing it in bits and pieces. This guide will give you a holistic idea of in-app marketing, what to improve and how to attract, acquire and retain more users. Did you know that it’s 9x cheaper to retain existing customers as opposed to finding new ones?

A Simple Framework for Complex User Goals

Speaker: Hannah Stegen

How can you measure and affect your users' behavior if they're not doing something that's easily measurable? You can monitor usage, activation, retention, and more, but those metrics don't always align with every one of your goals for your users. Hope is not lost, however: with the right framework, you can still make sure your users are on track. Join Hannah Stegen (she/her), Customer Success Manager at Crescendo as she explains how you can monitor even the most complex user journeys by breaking them up into Attitude, Intention, and Behavior.

HubSpot’s Michael Redbord on staying in touch with your customers as you scale

Inside Intercom

In a company’s early days as a lean, mean, business machine, it’s fairly easy for leadership to stay in sync with their users. You might say it’s one of the strongest advantages a startup has.

Product Love Podcast: Hubert Palan, CEO and Founder of productboard

ProductCraft

Hubert Palan wants every product to be both functional and delightful. He’s constantly thinking of ways to optimize experiences — he even says it the core of who he is. Sounds like a natural product manager if you ask me.

When in Product, do as the Romans do

Mind the Product

The Roman legion was one of the best-run organisations of the ancient world, and outright the most successful military unit for the better part of eight centuries. This in itself makes it interesting for some (like myself) as a topic for study, but understandably it’s not for everyone.

Naming 154

Our 5 Killer Methods to Serve Customer Needs With UX

UX Studio

Ever wonder why customers don’t buy your product or service? Or at least why not enough of them care to pay for it? Identifying customer needs often comes with difficulty. Even if we manage to, it also demands a lot to take good care of them.

UX 86

The Magic of Intent: Start Knowing The Goals of Your Users

Speaker: Terhi Hanninen, Senior Product Manager, Zalando, and Dr. Franziska Roth, Senior User Researcher, Zalando

It's important to know your users - what are their preferences, pain points, ultimate goals? With user research and usage data, you can get a great idea of how your users act. The tricky part is, very few users reliably act the same way every time they use your product. Join Terhi Hanninen, Senior Product Manager, and Dr. Franziska Roth, Senior User Researcher at Zalando, as they explain how they were able to reach a new level of user understanding - by taking their user research and segmenting their users by point-in-time intent. You'll leave with a strategy to change how your product team, and organization at large, understands your users.

The Top 10 Metrics a Citrix Administrator Must Monitor in Their Environment

eG Innovations

Citrix application and desktop virtualization technologies are widely used by organizations that are embarking on digital transformation initiatives. The success of these initiatives is closely tied to ensuring a great user experience for end users as they access their virtual apps and desktops.

What Playing in a Rock Band Taught Me About Product Management, Part 2

The Product Coalition

In late 2016, I remember reading a great bit by John Vars (now CPO at Qonto, previously Varo Money & TaskRabbit) titled as per the above, which of course immediately grabbed my attention; in the article, he delves into his past as a musician, and draws parallels to his present vocation.

More deals, less work: how to unlock new efficiencies with sales automation

Inside Intercom

Operating a sales organization at any scale involves a lot of tedious, repetitive work. Without sales automation, this work can become a black hole for your sales reps’ time.

Demo 83