May, 2022

Product Teams in Scrum

Roman Pichler

Listen to this article: [link]. Why the Scrum Team is Not Enough. Scrum is a popular agile framework. Its strength is, at least partly, based on its roles with the Scrum team being the fundamental unit.

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Don’t Write About What You Already Know — Instead, I’m “Writing To Learn”

Nir Eyal

For me, writing is a wonderful way to go deep on a problem I’m struggling with. As my friend and fellow author, Gretchen Rubin told me, “Research is me search.” When I’m struggling with one thing or another, my first step is to think through the problem myself.

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Ask Teresa: My Sales Team Won’t Let Me Talk To Customers. What Now?

Product Talk

The product trio leads discovery. But this doesn’t mean that other teams aren’t involved. Being thoughtful about product discovery means staying on good terms with others throughout your company.

The balanced scorecard: a framework that drives impact

Mind the Product

In this article, we'll dig deep into one specific framework that I fancy a lot for its genericity and its simplicity to apply. In the end, you will master the key principles and be able to come up with clear priorities based on their estimated business impact. [.]

Customer Preferences: How Community Can Deliver a Simplified Experience

Your customers want a simplified customer experience. Make sure you give it to them with community. Download the whitepaper to learn more!

In-app Customer Needs Assessment 101: How to Collect and Act on Data

Userpilot

What is a customer needs assessment and why should you care? Here are the top reasons SaaS businesses need it and a guide on how to succeed

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VP of Product Marketing: Your 5-Point Plan for the First 100 Days

Proficientz

Congratulations! You’ve just landed your first VP of Product Marketing job and expectations are through the roof. No pressure! Here’s a 5-point plan for your first 100 days. The objective is to get you playing offense right out of the gate. The First Thing You’re NOT Going to Do!

Are We Really Having Fun at Bars or Just Escaping Reality?

Nir Eyal

For many people, bars and booze serve as the original Tinder or Grinder, a socially acceptable way to shop for a mate. But not everyone in a bar is on the prowl. Some will tell you they go out for drinks to just unwind and have fun. That’s certainly true, but is there a deeper reason?

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Tools of the Trade: A Look at Pendo’s Discovery Tech Stack

Product Talk

The beauty of continuous discovery is that there’s no single right way to do it. This is why Teresa often talks about guiding principles and core concepts , but encourages everyone to find what works best for them.

Making your product more accessible

Mind the Product

Today is Global Accessibility Awareness Day. But why should Product Managers care about accessibility? In this post, we'll tell you a quick story and the tips learned… [.] Read more » The post Making your product more accessible appeared first on Mind the Product.

A Product Manager's Guide to Working Effectively with Engineering Teams

Speaker: Sayanti Ghosh, Product Manager for AI/ML

If you are new to your Product Management role or if you are trying to improve your relationship with your engineering team, then this webinar will give you different perspectives about the PM-Engineer relationship.

SaaS Onboarding KPIs: Measure & Improve Customer Effectiveness

UserPilot

SaaS Onboarding KPIs measure how fast your customers are getting value from your product & suggests steps to improve product quality

Utilities Apps: 2022 Mobile Customer Engagement Benchmarks

Apptentive

The following data and information on Utilities apps is from our 2022 Mobile App Customer Engagement Report. Brands in the Utilities industry faced various hurdles throughout 2021.

Are You Just Building User Stories or Improving User Job Performance?

Proficientz

Let’s net this out! Your product has two goals: Make customers measurably better at specific job tasks and workflows that have strategic value to their organization. Create long-term value for your organization in terms of revenue, market share, wallet share and customer retention.

Why It’s So Hard to Shake the Way People Make You Feel

Nir Eyal

Good or bad, our feelings color how we see people. In psychology, a “trapped prior” is a perception of reality that’s colored, or trapped, by past experiences. If not treated, trapped priors can turn into debilitating phobias.

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Omnichannel is Multichannel 2.0

Multichannel and omnichannel marketing are not the same. Many organizations are striving for omnichannel, but it can be a daunting journey—unless you have a map. Download your copy of the ultimate omnichannel guide today!

The Supermarket of Software

svpg

Product Go-to-Market in the Supermarket of Software Era By Martina Lauchengco Consider your neighborhood supermarket. When you walk in, you see somewhere between 40,000 – 50,000 products. How do you decide which to buy? Do you buy products you already know? How often do you buy something you haven’t tried before or substitute a product. The post The Supermarket of Software appeared first on Silicon Valley Product Group. Loved Product Marketing

Fireside chat with Marty Cagan

Mind the Product

In this ProductTank Zurich talk, Marty Cagan, Partner at Silicon Valley Product Group sits down for a Fireside chat to answer questions about his career and advise other product managers. [.] Read more » The post Fireside chat with Marty Cagan appeared first on Mind the Product.

35 Impactful Questions Managers Should Ask Themselves Regularly

First Round Review

We asked top startup leaders to share the questions they ask themselves to become better managers and assembled their answers into a can't-miss checklist

Personal Services Apps: 2022 Mobile Customer Engagement Benchmarks

Apptentive

The following data and information on Shopping apps is from our 2022 Mobile App Customer Engagement Report. Subcategories for Personal Services Apps: Home and Family.

Better Learning, Better Results: A Guide for Product and Project Leaders

Continuous improvement is the differentiator that can drive your team to the next level. Download our 4-step guide to collaborative learning and position your team for success.

Web-Based Demos Are Grounding Product Management & Product Marketing on This One Thing

Proficientz

In the enterprise B2B space, it’s hard to imagine a world where discovery calls and demos aren’t done via web meeting.

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Planning a Vacation Is Practice for a Great Life

Nir Eyal

When I was 13, my parents and I went to Europe on vacation. It was miserable. My father wanted to hit all the major sites, while my mother just wanted to relax. Because they couldn’t agree on what to do, none of us got the vacation we’d hoped for.

How To Include Accessibility In Your Digital Product Development Cycle

The Product Coalition

Action steps for product managers and development teams Continue reading on Product Coalition ». accessibility disability digital-product-design digital-inclusion product-development

How I do continuous discovery

Mind the Product

One of the things that’s been very useful to me over the course of my product management career so far is talking to customers. This statement seems so obvious that it should be self-evident.

A Strategic Guide to Community Gamification

Does creating engaged customers and impacting CS objectives sound interesting? Learn more about how gamification can help your customer success team in our free eBook.

We Made a Mobile App in Six Weeks. Here’s How You Can Too.

Modus Create

Healthcare is one of the most exciting industries for digital transformation. In recent years, our consultants have helped several healthcare organizations shift their focus to preventive care and patient outcomes.

Five Steps to Create a Holistic Mobile Customer Feedback Solution

Apptentive

As investment in digital transformation continues, mobile apps have become a primary channel of communication with customers. The customers themselves are driving this change. In 2022, mobile eCommerce sales are expected to hit $437 billion, a 21.5 percent increase from 2021.

User Segments in SaaS: 8 User Segments To Focus on and Create Better In-App Experiences

Userpilot

“What is the purpose of creating multiple SaaS user segments?” you may ask. Customers act differently. Some are more active and engaged, while others get stuck in the process. Thus the goal of creating multiple segments is to understand the needs of those segments and enhance their customer journey.

384: Why listening is the next product management superpower – with Christine Miles

Product Innovation Educators

How product managers can achieve transformational listening. Today we are talking about listening. How would you rate yourself as a listener? I consider it a superpower for product managers and innovators, because proper listening is a key way to learn what customers need.

Put Your Data to Work: The Complete Playbook

Turn your data into a competitive advantage. This playbook contains: Exclusive stats, research & insights on how the pandemic affected businesses. A comprehensive “Request For Proposal” (RFP) checklist and an interactive quiz to test your data knowledge.