March, 2019

Why women make great product managers

Product Management Unpacked

Marty Cagan, founder of the Silicon Valley Product Group , delivered the opening keynote to the 2016 Mind the Product Conference.

Your Product’s Most Important Feature Isn’t Getting the Attention it Deserves

280 Group

Misalignment between satisfying end users and wowing decision makers may hurt your bottom line. Every product team tries to prioritize features that most significantly drive sales and retention.

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A Strategy Map

Roman Pichler

Maps are the Foundations on which Adventures are Built. When I was a little boy, I truly loved all things pirate. Even as an adult, I very much enjoyed reading pirate books with my children. One of them even came with a separate treasure map that could be unfolded to discover a hidden treasure.

Product Takeoff

Product Takeoff

Every product has a lifecycle of Introduction, growth , maturity and decline.With digital disruption in the market place it is very critical that we design products that stay in the growth phase for a longer period of time.

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6 Styles of Data Analysis and Visualizations

Get inspiration for your next dashboard update in this guide to the six styles of analytics and data visualizations.

How to take a new offering to market

Lead on Purpose

We live in a great time where, in most of the world, you can invent a new product or service and—with the appropriate up-front work—earn money from the value it creates for customers. This is remarkable! Creating new products and … Continue reading → Learning Market-driven Product Management service market strategy product research positioning pricing offering marketing plan

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Feature prioritization in product management: the key to building products that sell

Product Management Unpacked

There are many methodologies for feature prioritization in product management. If you are a product manager dealing with this, beware that one size doesn’t fit all. Choosing the right feature for the stage of development your product is in can unlock enhanced market performance. .

Optimal Product Process™ 3.0 Phase Three: Develop

280 Group

This post describes the third phase in the Optimal Product Process: Develop. Download the entire Optimal Product Process Ebook 3.0: CLICK HERE. Using a great plan (whether an Agile backlog with sprint priorities assigned or a more formal plan) the agreed upon product is then developed.

How to Influence Without Power – Tim Herbig on The Product Experience

Mind the Product

Tim Herbig has made many mistakes (who hasn’t?). Fortunately for us, Tim not only owns up to his mistakes, he’s written a book to help the rest of us avoid making the same ones.

Getting a Job as a Product Manager or Product Marketing Manager

Spice Catalyst

A client approached me recently saying, “I’m a product manager, but I can’t seem to get a job. I’ve responded to many job postings without success. I’ve heard back from a few but have only had a couple of interviews, and I didn’t move forward to the second round with either.

Embedded BI and Analytics: Best Practices to Monetize Your Data

Speaker: Azmat Tanauli, Senior Director of Product Strategy at Birst

By creating innovative analytics products and expanding into new markets, more and more companies are discovering new potential revenue streams. Join Azmat Tanauli, Senior Director of Product Strategy at Birst, as he walks you through how data that you're likely already collecting can be transformed into revenue!

The Shortest Product Manager Job Ever!

The Accidental Product Manager

The end can come for a product manager when they least expect it Credit: Bill Selak. So here’s a quick question for you: what is the shortest time that you’ve ever worked at a product manager job?

Types of Data Needed for a Successful Win/Loss Analysis

Pragmatic Marketing

A win/loss analysis is one of the most critical analyses that a product marketer can create to benefit their teams. Conducting interviews and collecting data can help your entire organization improve customer acquisition and retention strategies and grow the business.

The Simple Definition of Product Portfolio Management

Proficientz – Product Management University

Your product portfolio has more strategic value than the sum of its parts, especially from the customers’ point of view.

How Atlassian built a $20 billion dollar company with no sales team

Inside Intercom

When you think about how “traditional” enterprise-focused firms – think Microsoft, Oracle and IBM – sell software, it usually follows a well trodden formula: negotiations, long sales cycles and a “checklist” of features demanded by decision makers who seldom use the products they buy.

Nine companies share 30+ best practices for creating embedded analytics products

In this 4-part series, product and technology leaders share insights for successfully going to market with a data product. Find out how you can embed analytics in your solution, from building your business case to designing and launching your product.

Take Control of Prioritisation – Holly Donohue on The Product Experience

Mind the Product

Before financial software provider Aquila Heywood transformed how it approaches prioritisation, it had a backlog that was more than 20 years long and its projects took about seven years to release.

Product Success Management Issues – Márcio Spínola – Episode – PSMI003

Spice Catalyst

This is the third release of our Product Success Management Issues podcast is with Marcio Spinola. He is currently Vice President Of Product Management at OutSystems. LinkedIn This is the third release of our Product Success Management Issues podcast is with Marcio Spinola.

New Product Competition Challenges For Product Managers: Balloon Toys

The Accidental Product Manager

What should a product manager do when their new product is followed by a similar one? Image Credit: Andrew Macpherson. How many of you have ever been involved in a water balloon fight? I’m willing to bet that most of us have at some point in time. Do you remember how that went?

High Touch or High Volume

Pragmatic Marketing

What kind of products do you build? Awesome products, to be sure, but are they high touch or high volume? Most software products created today are designed for high-volume, low-customization scenarios.

Buyer’s Guide for Embedded Analytics

Selecting the right embedded analytics technology in a crowded market filled with sub-categories can be a daunting task. This eBook discusses the top evaluation criteria buyers of embedded analytics need to consider.

What PMs Can Learn From Military Veterans

ProductCraft

What can this guy … possibly teach this guy about creative product work? I am a product manager at IBM; in a past life, I led Intelligence and Operations in the US Marine Corps. During my military experience, I learned some helpful lessons that have helped frame my work in product.

The MoSCoW method. How to prioritize feature backlog and get valued functionality faster

The Product Coalition

The MoSCoW method. How to prioritize product backlog and get most valued functionality faster You won’t find any rocket science here. Instead, you’ll know a technique that is really helpful for product building. But first things first (we are talking about the priorities, huh?).

How Humanising Your Product can Make all the Difference

Mind the Product

For a bootstrapped product start-up, investing in visual design and illustration to humanise your product can seem like a low priority. You’ve bugs to fix, marketing to fund, and a user feedback log as long as your arm.

My Stories Are Too Short…

Mironov Consulting

I often find myself siding with old-school agilists who believe that teams (and their product managers) must continually experiment their way to good processes and collaboration, rather than “best practices” folks who believe there’s a fundamentally right way to do things.

Top 10 industries for monetizing data: Is yours one of them?

Find out which industries, use cases, and business applications are the best opportunities for data monetization. Understand what data is being monetized, who wants it, and why. Use data you already own to create new revenue sources. Download the eBook today!

Product Manager Job Description for B2B

Proficientz – Product Management University

This product manager job description is written specifically for B2B. What makes the product manager role unique in B2B? There are two key differences between a traditional text book product manager and a B2B product manager. A traditional product manager focuses primarily on the needs of users and the success of product itself.

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From conversion to retention: industry experts on improving your onboarding

Inside Intercom

There are two key reasons for this. First, onboarding is the one thing that every user of your product experiences. Secondly, your onboarding strategy must adapt over time as your product and business evolve.

Building and Managing an Effective Remote Product Team

ProductCraft

For 30 minutes three times a week, the team at 15Five gets together for all-hands meetings. Wednesdays start with a 5-minute meditation. And Fridays are reserved for questions and storytelling—the opportunity to connect as human beings working toward the same goal.

5 Reasons Not to Be a PM

The Product Coalition

Photo by Tim Gouw on Unsplash OK, I am not fond of lists like this. Every item on a “not to” list you can typically turn around and you have a “to” list. I’m trying hard for that not to be the case, but I might fail. Product management is a tough profession.

Assessing the Five Styles of Enterprise Business Intelligence

The world of BI and analytics has evolved. Discover the five styles of reporting and analysis, and learn the pros and cons of each in an enterprise scenario.

User Research and Psychology by Mona Patel

Mind the Product

Mona Patel is the customer experience expert behind the UX-led innovation and design company Motivate Design. She uses her knowledge of design research and ergonomics to deliver “mind-spinning” solutions to companies with customer-related research problems. But how does she spin their minds?

TEI 220: What makes a good product manager & who shouldn’t be one – with Marc Abraham

Product Innovation Educators

It’s all about creativity, curiosity, and customer focus for product managers. This is a listener requested episode. Several Everyday Innovators have asked, “What are the qualities of a good product manager?”

How to Evaluate Associate Product Manager Programs

PMLesson's Ace the PM Interview

Associate Product Manager (APM) programs are well known in Silicon Valley as rotational, mentorship-focused programs designed to accelerate the careers of young aspiring product managers.