Product Managers’ Customers Are Now Shopping Online
The Accidental Product Manager
SEPTEMBER 11, 2017
What does it mean if your customers are now shopping online? Image Credit: Elliot Stokes. The times they are a changing. As product managers it is our responsibility to stay on top of trends that are affecting our customers. One very important trend is just exactly how our customers are going about buying things. In the old days, customers would decide that they needed something, get in their car and drive to a store or a mall, go browse a store, find what they wanted, and then buy it.