“Software eating the world” creates a growing need to educate product managers.

Product Management Unpacked

Unfortunately, little has changed in the world of product management education, training or preparation to meet today’s high demand. Additionally, there are many certification providers and non-academic programs available to pursue an education in product management. While these existing pathways to product management have created professionals able to address business needs, the current education system is far from optimal.

How to Educate Stakeholders

Melissa Perri

There is one question I always get during every Product Management workshop: How do I convince/teach/educate stakeholders to work this way? The class has bought in on validation before building, a focus on problems, and defined metrics. They can see the value, but they are afraid they will return to work and get shot down. Often they do. Unfortunately, there’s really not much you can do about […]. lean Product Management

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How to Educate Stakeholders

Melissa Perri

There is one question I always get during every Product Management workshop: How do I convince/teach/educate stakeholders to work this way? Your job is not to educate and train your entire company on this way of working. Remember, you're job is not to teach or educate. You're never too busy to spend time educating and improving yourself.

5 Customer Education Ideas to Reduce SaaS Churn

Userpilot

Customer education should be one of your biggest priorities. That’s why it’s so important for SaaS companies to invest in customer education. The better you educate your customers, the more likely they are to stick around. Create educational content.

Just launched! 2020 Customer Education Benchmarks and Trends Report

Based on a survey of more than 250+ external education teams, Skilljar has compiled this report on current trends including budgets, integrations, team structure, and more. In this report, see how companies across a variety of industries are building, optimizing, and measuring their training programs.

Fostering Stickiness and Retention in a Changing Educational Landscape

ProductCraft

The week of March 16 saw higher education institutions shuttering their campuses, sending students home, and quickly moving to online learning. Read more » The post Fostering Stickiness and Retention in a Changing Educational Landscape appeared first on ProductCraft by Pendo.

Meet the MS in Product Management Class of 2020

Product Management Unpacked

Product Leaders Product Management Education ms in product managementDiscover what's behind this year's outstanding cohort.

Applying the LAER Model to Education Services

TSIA

In this blog, I’ll share what becoming LAER Efficient looks like for education services (ES) organizations and address the migration from the Traditional Transactional Stage to the Experiment Stage In his paper “The Four Phases to Becoming LAER Efficient,” TSIA’s executive director, Thomas Lah, discussed the growing need for technology companies to not only adopt a new customer engagement model called LAER, but, to also move through the stages of maturity.

The Write Stuff: Using Software Analytics to Educate Customers

Revulytics

For software companies, the influence of words lies in the content created to educate customers on how to make the most of their products. A consistent flow of educational content about optimizing the use of your software will demonstrate that they have a supportive partner that leads them down the road to improved productivity and business success. With detailed usage data in hand, your marketing team has precise points to address in educational content.

Educate your customers through self-help support

The Product Coalition

Support Hero is self-service knowledge base that helps companies educate their clients. Helping them to create and deliver a game changing user education experience that increases retention and engagement, while reducing customer relationship costs.

6 Ways to Secure (More Of) a Budget for Your Customer Education Program

Whether you’re looking to kickstart or expand your customer education program, you need access to a budget. Learn how you can demonstrate the positive ROI of customer training and make the case for securing a larger budget in our latest eBook!

Why Has Business Education Failed Business

Rahul Abhyankar

Have MBA Programs Churn out Takers Not Makers] by Rana Foroohar based on her book “Makers & Takers: The Rise of Finance and Fall of American Business” talks about the state of business education in the US. For my friends in India, I am curious to know if … Continue reading Why Has Business Education Failed Business → Business Schools Career/Leadership Product ManagementThis article [Want to Kill Your Economy?

Black Lives Matter in the Workplace: How to Discuss & Educate Among Coworkers

AlphaHQ

This chasm between experiences leads to a lack of conversation, education, or action being taken. . About 12% said they’re uncomfortable having conversations because they don’t know enough about racial inequality and discrimination, which offers an opportunity for professional education.

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Black Lives Matter in the Workplace: How to Discuss & Educate Among Coworkers

AlphaHQ

This chasm between experiences leads to a lack of conversation, education, or action being taken. . About 12% said they’re uncomfortable having conversations because they don’t know enough about racial inequality and discrimination, which offers an opportunity for professional education.

Product Love Podcast: Adam Avramescu, Head of Education at Checkr

ProductCraft

This week on Product Love, I talked to Adam Avramescu, Head of Customer Education at Checkr. We spent a lot of time discussing the importance of customer education and why it should be a priority for all companies. Originally an educator, Adam sees huge potential for the customer education space to grow within SaaS companies. The post Product Love Podcast: Adam Avramescu, Head of Education at Checkr appeared first on ProductCraft by Pendo.

A New Segmentation Model for Customer Onboarding

In this eBook, we will show you a new framework for building a customer onboarding program, including how to segment users and drive long-term value and retention through education.

Education Services Delivery Options You Should Explore

TSIA

In my recent blog, “What Is Education Services?” ” I covered the basics of what the definition of education services is, and even touched upon what it isn’t. In this post, I will briefly cover the traditional forms of delivery used by most Education Services (ES) organizations and then discuss less traditional delivery options that are proving to be successful

Black Lives Matter in the Workplace: How to Discuss & Educate Among Coworkers

AlphaHQ

This chasm between experiences leads to a lack of conversation, education, or action being taken. . About 12% said they’re uncomfortable having conversations because they don’t know enough about racial inequality and discrimination, which offers an opportunity for professional education. Currently, participants are relying on social media and (49%) news articles (47%) to educate themselves and others.

What is Education Services (ES) in Tech?

TSIA

What is education services? The role and nature of education services (ES) organizations has been morphing over the past few years. However, one consistent element is that education services, or whatever name your company gives to a similar organization, is responsible for customer-facing training. While this describes the common audiences that ES organizations serve, it doesn’t answer the question, which really boils down to the charter of education services.

The Education Services Adoption Playbook

TSIA

One of the inquiries that TSIA is getting more and more frequently from its Education Services (ES) membership is, “How can education services help drive adoption?” Adoption, in its simplest form, is getting a customer to use the product more, whether it’s a technology product, education product, or both

3 Reasons to Prioritize On-Demand Customer Training

On-demand training is a powerful tool you can leverage to support new customer onboarding and ongoing education through the customer lifecycle. In this eBook, we’ll delve into the 3 key benefits of on-demand training for your customer onboarding process.

Key Elements of a Successful Education Subscription Offer

TSIA

As the head of TSIA’s Education Services (ES) research practice, I receive a lot of questions from our members about education subscription offers, from deciding on subscription pricing to what should be included. However, based on TSIA’s Education Services research, I have identified four key elements of a successful education subscription offer

Customer Adoption Crash Course for Education Services

TSIA

At TSIA, we’ve written a lot about customer adoption, and I personally have authored several posts that illustrate the role education services can play in facilitating it. In this post, I want to share with you a collection some of my favorite posts that tell the broad story of adoption and where education services can fit into your strategy

[VIDEO] In-App Messaging for Product and Feature Education

Revulytics

ReachOut in-application messaging is a great way to educate new users about your software by pushing relevant educational content their way when it will be most impactful – while they’re using the software. It’s quick and easy to set up ReachOut messages to launch in your application – even without any technical expertise. In this short video, you’ll learn two, step-by-step examples of how to: Create a message that will reach all new users.

[SlideShare] 3 Education Services Benchmark Trends

TSIA

For a sample of the type of insight you will receive by taking advantage of this valuable resource that comes with TSIA membership, take a look at this SlideShare featuring 3 key research trends from TSIA's Education Services Benchmark Study Through TSIA's comprehensive benchmarking program, you can measure your company's performance against your industry peers, identify your strengths, and see where you can improve to ensure future success.

Badges, Certificates, and Certifications: A Comprehensive Guide to Credentialing

Certifications can be a huge pillar of Customer Education programs, but they can also be really daunting. In this guide, we will explore the world of credentials in-depth and how they relate to customer and partner training programs.

What is Secondary and Tertiary Onboarding, and Why You Should See Onboarding As a Continuous Education Loop

Userpilot

…but it also leads to efficiency gains every time a new user falls into your runner – which means you’re basically building a user adoption flywheel if you see onboarding as continuous education loop.

Designing A Free-to-Fee Offer Strategy for Education Services

TSIA

Getting your foot in the door of a prospective education services (ES) customer is often as simple as offering a free sample of the value you can bring to their organization. But, free offers shouldn’t just be given away without a strategy. While a free strategy is most commonly employed with new customers, free offers can be sprinkled throughout the customer lifecycle.

Which Education Service Offers Do Your Customers Really Want?

TSIA

When it comes to developing new offers for your education services business, you'll want to make sure you're providing offers that your customers want. So, how do you differentiate between what your customers want and what your education organization thinks they want?

Using Education Services to Drive Adoption

TSIA

As technology solutions providers, you want to make sure your customers are effectively using and adopting your company's products and/or services. When customers are able to achieve their desired business outcomes with a solution, they’re likely to spend more with your company, so it’s in your best interest to make sure customers are realizing a solution’s full potential and achieving their ROI.

Design and Run Experiments That Actually Progress Your Business

Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic

Experimenting as a way to explore new products, services, and business models can help eliminate the guesswork involved in building something your customers actually value. That said, it's often quite tricky to take your vision and figure out the first experiment to run. How do you get started? How can you ensure your experiments are well-designed? Join Nick Noreña, educator, entrepreneur, and currently an Innovation Coach at Kromatic, as he walks us through how we can figure out the right experiments to run for any product or service, and in organizations of all sizes.

The Secret Knowledge of Education Services

TSIA

At TSIA, we talk a great deal about data. We have frameworks , case studies, and lots of conversations with our members about how to leverage big data assets. During these conversations, I walk our members through a succession of questions, starting with their goals, current plans, and progressing through to their data assets and analytic capabilities. In many conversations, members inform me that they have limited, or no, access to rich customer data.

How our sales team helped reboot our educational videos

Inside Intercom

In this video, we chat about how our Sales team’s usage of educational video has helped shape the content itself into a more dynamic feature-specific format, increasing customer engagement (by ~84%) and reducing our cost to sale (~13% decrease in the sales cycle). The post How our sales team helped reboot our educational videos appeared first on Inside Intercom. video at Intercom.

7 Ways Education Services Fits into Customer Success

TSIA

To provide some insight on how customer success relates to my specific area of research, education services , I'd like to provide an overview of the primary responsibilities of customer success and 7 ways education services can contribute to these activities

[Video] How TSIA Helped Camstar Systems’ Education Business

TSIA

a Siemens business , talks about how a TSIA membership has helped Camstar accelerate their education offerings and grow their revenue. We could tell you how a TSIA membership can add value to your business, but why not hear it directly from one of our members? In this video clip, Kurt Kuelz of Camstar Systems, Inc., Here's what he had to say

How To Take Action on Customer Discovery

Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic

We all want to build successful products - and that means satisfied customers. Before anything else, you must understand what problems you can solve. The best way to do that is to get out of the building and start asking questions. But how can you make the most of those conversations, and ensure that you walk away with productive insights? Join Nick Noreña, educator, entrepreneur, and currently Innovation Coach and Advisor at Kromatic, as he covers how we can effectively action our findings from customer discovery conversations.

5 Capabilities Education Services Organizations Need to Develop

TSIA

As the technology industry continues to shift its focus to customer outcomes, education services organizations need to transition from a delivery-intensive model to a content-intensive model. To support that strategy, education organizations will need to add some new capabilities to their repertoire

3 Ways Education Services Can Advance the Customer Journey

TSIA

Journeys come in all shapes and sizes. Some are short and easy, like a quick weekend getaway, while others are long and arduous, like a multi-week trip to parts unknown. The longer and more complex the journey, the more a plan or a roadmap, literally and figuratively, is needed to ensure success. Any journey starts with some basic questions: Where do I want to go? How am I going to get there? What do I want to see and do? What do I need to bring?

2 Certification Best Practices for Education Services Organizations

TSIA

In my last blog post , I talked about how education services organizations can use certification programs as part of their customer adoption strategy. Now that you know more about the role certification can play in keeping your customers engaged with your content, it's worth evaluating how your current certification program stacks up based on industry best practices, or if you do not yet have a certification program, looking into how you can get started

Women in Product Management: Lori Anderson, VP Technical Product Management at McGraw-Hill Education

280 Group

For our next installment of the Women in Product Management Series, I interviewed Lori Anderson, VP Technical Product Management at McGraw-Hill Education To catch the entire series on Women in Product Management make sure to sign up for our newsletter. How does a teacher in the inner city of New Orleans become a VP of Product Management at McGraw-Hill Education?