How to Educate Stakeholders

Melissa Perri

There is one question I always get during every Product Management workshop: How do I convince/teach/educate stakeholders to work this way? The class has bought in on validation before building, a focus on problems, and defined metrics.

Here’s Why Every Product Manager Must Learn to Love Data


Take for example, Mind the Product’s guide to analytics for product managers, or if you prefer to see the big picture first, big data fundamentals courses are offered at online education spots as varied as Udemy , Cornell , and Coursera. “Big data.”

Trending Sources

IoT World Conference and the State of the IoT Industry

Tech Product Management

Through talks and discussions with expo exhibitors, I noticed four key challenges the industry faces today: focusing on technology over value, analysis-paralysis in both platforms and security vendors, and the challenge of educating the IoT […].

How to Break into Product Management

Under10 Playbook

To give an example, I had a conversation with someone at a meetup who has extensive experience in higher education admissions and had just finished General Assembly's product management class.

How do I get into Product Management?

bpma ProductHub

A foundational business education. Speaking of business, a business education can help shape those goals. The Path to Product Management. By John Zilch – I recently stumbled across a thought-provoking question posted on the Boston Product Management Association group page.

The Simple Guide to Product Management

bpma ProductHub

Her prior experience includes product management at Wayfair, Constant Contact and an educational software startup. Contributed by Cynthia Andre. In 2016, Glassdoor identified Product Management as the #8 best job to have in America, with a job score of 4.5 out of 5.

Charlie Sutton – Designing for Virtual Reality

Mind the Product

Charlie is also passionate about design education, and is currently a Senior Lecturer at California College of the Arts. For product designers, most of their work of the last ten years has been for a glass rectangle of some form (smartphone, laptop, smartwatch). In the next decade, it’s like their work will increasingly be on a canvas that is larger, more immersive and distributed – and possibly even autonomous in behavior. What is the role of a designer in this world?

Gleaning Product Insights from Your User Onboarding Process


While the primary purpose of a customer onboarding process is to educate and train new users and set them up for success, there’s several ways to use your onboarding procedure as a source of feedback to incorporate into your product development cycle.

Story: Career Advice and Growing in Product Management

bpma ProductHub

Because I did not have the typical background or education, I wasn’t afraid to ask many questions, or find ways to further my understanding of the industry and role.

So What’s Wrong With Twitter?

The Accidental Product Manager

The first is to educate potential customers on how to use the service. Everything was going great at Twitter, what happened? Image Credit: Kooroshication. So here’s a question for you: do you “tweet”?

Writing For Product Managers: Readability Is More Persuasive

PM Hardcore

Even if your readers are highly educated, they prefer easier-to-read writing. In my Writing Tips for Product Managers post I suggested making your writing more readable. I mentioned a tool I use called Hemingway. It has both a Mac app and an online version.

What is (and isn’t) product management?

Under10 Playbook

—Peter Drucker, American management consultant, educator, and author. In a well-run organization, each role has a single orientation; they either support [individual] customers or they support the market. It seems most organizations are unclear on roles and responsibilities.

Climbing the Product Management Career Ladder

bpma ProductHub

Your job is simply to figure out how the car rental companies plan to solve it and why, and educate the surrogate users (and all other disciplines) to ensure the relevant products in your portfolio are properly aimed. Contributed by John Mansour.

Backlog Refinement Takes You from Vision to Value

bpma ProductHub

He launched the first Scrum team in 1993 and has shephereded its growth into almost every industry: finance, healthcare, higher education and telecom. Contributed by Ellen Gottesdiener and Jeff Sutherland. Deliver Value Sooner. Backlog refinement prepares your backlog for development.

What is (and isn’t) product management?

Under10 Playbook

—Peter Drucker, American management consultant, educator, and author. In a well-run organization, each role has a single orientation; they either support [individual] customers or they support the market. It seems most organizations are unclear on roles and responsibilities.

What is 'leadership', and how important is it for product managers?

Product Manager in Heels

Last week, I completed a certification program to be an internal coach through the Babson Executive Education Center. Leadership is a necessity for product managers, yet many of us can't quite figure out the definition. Go ahead, try and define it- it wasn't easy for me.

When the product is YOU

Under10 Playbook

In some cases, they’re looking for “purple squirrels”—candidates with the perfect combination of skills, education and experience, who will work for peanuts. Adapt this to yourself: For [software vendors in Virginia focused on education].

Hearing About Accounts, Listening for Segments

Mironov Consulting

An educational software company might assign 30 large East Coast private universities to its Boston-based sales rep.) In a well-run organization, each role has a single orientation; they either support individual customers or they support the market. Peter Drucker (or Steve Johnson)*.

Smart Home Truths for Product Managers

Mind the Product

If the market is better educated, there will be direct benefits to the technology roadmap and product pricing. Product managers can directly impact their own product revenues, customer base, and speed to market through education. My Twitter feed is full of stories of Amazon seizing the lead in the smart home industry.

Stakeholders, let ‘em in – Rosemary King

Mind the Product

Rosemary King educates us on the importance of involving stakeholders (especially those in senior positions) in the research phases of your products.

How to Sell Your Boss on Roadmaps Without Timelines

Mind the Product

Is it the false sense of security that you’re setting yourself up to deliver a list of features based on untested assumptions and educated guesses? Can’t get your boss to part ways with a time-based feature roadmap? Then sell them on the risk.

Change or die: what big business can learn from start-ups about internal innovation

Mind the Product

To break out of stagnant processes, and truly motivate a more “bottom up” flow of ideas, I believe corporates need to change their internal structure, and put in place a system where employees are educated, enabled and empowered to think and work in new ways.

It’s time to get your Ph.D. in Sales Comp

Product Beautiful

At this point, we needed to get educated (quickly) on how Sales at this company was motivated. A few years ago, I was working for a large company here in Austin.

The Evolution of a Product Manager – Josh McWilliam

Mind the Product

Their mission is to help every student realize their full potential through the best fit education their money can buy. Josh McWilliam is a co-founder and Vice President of Product at College Factual.

Daniella Patrick – Innovation Lab Product Development

Mind the Product

Daniella’s educational background is in mechanical engineering and mathematics, and her professional experience includes operations, engineering, and design roles at several startups. Daniella Patrick is an Innovation Lab Product Manager at Accenture, which is one of the largest global consulting firms in the world, with clients and partners like Microsoft, GE, HP, and IBM. Accenture now has over 400k people employed, and offices in over 200 cities across 55 countries.

Be in a Band, not an Orchestra: how to Grow an Agile Product Team

Mind the Product

Our aim is to make higher education more accessible, flexible and enjoyable than it has ever been and we do this by working with leading universities and educational institutions from all over the world.

Agile 93

Learning in Product – Ellen Chisa (ProductTank NYC)

Mind the Product

Ellen Chisa has an educational background in engineering and is currently working on her MBA at Harvard Business School. Where a product manager’s skill set lies depends largely on their educational and/or professional background.

From Product Manager to Partner: An Interview with Ashley Carroll


Social Capital’s work consists of helping solve the world’s largest problems which it does by investing in technology in sectors such as healthcare and education, and companies both within and outside of the United States.

Product Management Insights: In-App Messaging 101


In-app messaging is a great way to educate our users. What’s more, we can figure out what functionality users leverage the most, and send targeted, rich educational material on how to maximize use – including customer stories, how-to videos and more. You’re sitting in a meeting with leaders from marketing, sales, and a bunch of other important people, listening to the CMO detail the latest marketing trends within your product space.

How to Deal with “Sinatra” Stakeholders

Folding Burritos

When working in these environments we should embrace another responsibility as part of our role: educating and getting people around us to be on board with “the right way” of building products 3.

7 Big Things we Learned at #mtpcon 2017

Mind the Product

Tes has published news for educators for over 100 years (formerly as The Times Educational Supplement) but is today better known globally as the site where millions of teachers around the world find lesson materials and jobs. Where did your team go on their first big outing?

Dual-Track Agile: Why Messy Leads to Innovation

Mind the Product

This ‘fail fast’ process is also educational, as you learn how to build better products. What is Dual-Track Agile? Dual-Track Agile is an IT development methodology where figuring out what to build is as important as the building process.

Agile 125

Why You Aren’t Learning As Much As You Could From Your Experiments

Product Talk

To illustrate this problem, I want to talk about the work of a landmark educational philosopher, John Dewey. I love that A/B testing has become so popular. It’s an important tool in our toolbox. But it frustrates me that we use it so poorly.

The Future of Work

The Product Bistro

You had your education, that lasted until you were ready for your career, then you got a job, and you worked, and then you retired. It was very serial in its nature, with distinct phases, and it was assumed that if your time in your career required education, it was provided, and you were encouraged to take it. The convergence of technology to make it all work, to help educate the workforce, giving them options that just a few years ago seemed fantastic. Datestamp: 11/8/2016.

Training to be a Better Product Manager

Mind the Product

I ended up gleaning my self-education from books like Inspired by Marty Cagan, attending developer and design meet-ups, and shadowing other product managers. 7 years ago, I started working at my first tech startup.

Sharing Software Usage Data with Customers: The Benefits of Exposing Shelfware


With the right answers, you can start to foment actionable solutions – whether that be targeted educational content on how to leverage a particular module, making changes in a future product roadmap that enhance necessary functionality, or going over detailed battle cards on functionality with your account contact that will protect your position in the enterprise. On a recent webinar , we asked participants a somewhat loaded question: do you view exposing shelfware as a revenue risk?

In Search of Amazon-Like Disruption? Start With Product Usage Data.


Usage intelligence gives account managers insight into what features are being used a lot, and what isn’t being used at all, to help align resources to educate users on how to better leverage the software. Chances are, you’ve heard of Amazon’s plans to build a second headquarters.

The Importance of Listening to Your Customers by David Cancel

Mind the Product

For example a “how do I” question means that the customer already knows that something is possible with your product, so it’s not a product marketing or education issue, it’s a user experience issue.

How 3 product marketing managers execute product releases


The biggest lesson learned is to constantly educate yourself on the market and most importantly actually talk to the customers and prospects you’re going after.

Gibson Biddle – Wicked Hard Decisions at Netflix

Mind the Product

Gibson Biddle has worked in product at several entertainment companies, such as Netflix, Mattel, and EA, as well as educational companies such as Chegg and The Learning Company. In his presentation, he discusses “wicked hard” decision-making and how it is a practiced art, and can be very easy with practice. He discusses all of these experiences through the lens of Netflix, where he was the Vice President of Product. A Brief History of Netflix.