Announcing The Secret Product Manager Handbook

PM Hardcore

Education Improvement New Product Manager Secret Product Manager ManualI’m excited to announce The Secret Product Manager Handbook is available for pre-order ! When I started in product management, there were no classes, books, or online resources for product managers.

How to Educate Stakeholders

Melissa Perri

There is one question I always get during every Product Management workshop: How do I convince/teach/educate stakeholders to work this way? The class has bought in on validation before building, a focus on problems, and defined metrics.

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Naimish Gohil – Adapting Your Product for a Changing Market

Mind the Product

Naimish started in education by volunteering some of his time and knowledge in computer science, to help with these lessons. You can’t build a big business in education”. Product Management Process User Experience (UX) User Research User Testing Video adapt B2B edtech education Emerging Business Models iterate London Product/Market Fit ProductTank

How to Educate Stakeholders

Melissa Perri

There is one question I always get during every Product Management workshop: How do I convince/teach/educate stakeholders to work this way? Your job is not to educate and train your entire company on this way of working. Remember, you're job is not to teach or educate.

IoT World Conference and the State of the IoT Industry

Tech Product Management

Through talks and discussions with expo exhibitors, I noticed four key challenges the industry faces today: focusing on technology over value, analysis-paralysis in both platforms and security vendors, and the challenge of educating the IoT […].

How to lead with commitment

Lead on Purpose

He’s smart with a solid educational background, and he has the charisma to do great things. I recently became aware of a CEO who believes he’s a great leader. However, most of the people in his organization don’t see him … Continue reading → Leadership commitment decision focus

How to Break into Product Management

Under10 Playbook

To give an example, I had a conversation with someone at a meetup who has extensive experience in higher education admissions and had just finished General Assembly's product management class.

Market Definition and Sizing

Under10 Playbook

Some markets are geographic, like Brazil or China; others are industrial, like education or banking. Generally, we define market segments as a combination of both: an industry within a geography—banking in China or education in Brazil.

The Importance of Accessibility Testing


An example of this is VoiceOver, the natural language user interface that Apple originally introduced as a way to enable blind students to use iPods in higher education settings. Are your web sites and applications accessible to people with disabilities?

The Simple Guide to Product Management

bpma ProductHub

Her prior experience includes product management at Wayfair, Constant Contact and an educational software startup. Contributed by Cynthia Andre. In 2016, Glassdoor identified Product Management as the #8 best job to have in America, with a job score of 4.5 out of 5.

Leveraging Domain Expertise

Under10 Playbook

For example, domain expertise in fraud detection, security, or instructional design is the same whether you’re working in banking, health, or education. In the end, the details of a matter are important. The right and wrong of one's way of doing things are found in trivial matters.

Story: Career Advice and Growing in Product Management

bpma ProductHub

Because I did not have the typical background or education, I wasn’t afraid to ask many questions, or find ways to further my understanding of the industry and role.

Writing For Product Managers: Readability Is More Persuasive

PM Hardcore

Even if your readers are highly educated, they prefer easier-to-read writing. In my Writing Tips for Product Managers post I suggested making your writing more readable. I mentioned a tool I use called Hemingway. It has both a Mac app and an online version.

Backlog Refinement Takes You from Vision to Value

bpma ProductHub

He launched the first Scrum team in 1993 and has shephereded its growth into almost every industry: finance, healthcare, higher education and telecom. Contributed by Ellen Gottesdiener and Jeff Sutherland. Deliver Value Sooner. Backlog refinement prepares your backlog for development.

Climbing the Product Management Career Ladder

bpma ProductHub

Your job is simply to figure out how the car rental companies plan to solve it and why, and educate the surrogate users (and all other disciplines) to ensure the relevant products in your portfolio are properly aimed. Contributed by John Mansour.

Gleaning Product Insights from Your User Onboarding Process


While the primary purpose of a customer onboarding process is to educate and train new users and set them up for success, there’s several ways to use your onboarding procedure as a source of feedback to incorporate into your product development cycle.

Charlie Sutton – Designing for Virtual Reality

Mind the Product

Charlie is also passionate about design education, and is currently a Senior Lecturer at California College of the Arts. For product designers, most of their work of the last ten years has been for a glass rectangle of some form (smartphone, laptop, smartwatch). In the next decade, it’s like their work will increasingly be on a canvas that is larger, more immersive and distributed – and possibly even autonomous in behavior. What is the role of a designer in this world?

How to prepare your Think-Out-Loud Study in UserZoom


That’s why we offer these tips on educating and enabling your participants to know what you’re after, and how they can give it. Helpful tips to start collecting think out loud feedback from participants.

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Five Steps to Solutions-Driven Product Management

High Octane Product Management

Analyze the Markets & Educate. Here’s what makes solutions-driven product management such a challenge. The vast majority of product companies are a mishmash of products brought together through mergers and/or acquisitions. Each one throws another silo into the fire that further fragments strategies, product plans, R&D, marketing and sales.

What is (and isn’t) product management?

Under10 Playbook

—Peter Drucker, American management consultant, educator, and author. In a well-run organization, each role has a single orientation; they either support [individual] customers or they support the market. It seems most organizations are unclear on roles and responsibilities.

So What’s Wrong With Twitter?

The Accidental Product Manager

The first is to educate potential customers on how to use the service. Everything was going great at Twitter, what happened? Image Credit: Kooroshication. So here’s a question for you: do you “tweet”?

Why Product Management Should not be Responsible for Project Management

Mind the Product

Jordan Bergtraum is a management consultant with over ten years of experience in the B2B SaaS industry, mostly as a head of product for various organizations in the legal, education, facilities management, and pharmaceutical spaces.

What is 'leadership', and how important is it for product managers?

Product Manager in Heels

Last week, I completed a certification program to be an internal coach through the Babson Executive Education Center. Leadership is a necessity for product managers, yet many of us can't quite figure out the definition. Go ahead, try and define it- it wasn't easy for me.

How to Deal with “Sinatra” Stakeholders

Folding Burritos

When working in these environments we should embrace another responsibility as part of our role: educating and getting people around us to be on board with “the right way” of building products 3.

What is (and isn’t) product management?

Under10 Playbook

—Peter Drucker, American management consultant, educator, and author. In a well-run organization, each role has a single orientation; they either support [individual] customers or they support the market. It seems most organizations are unclear on roles and responsibilities.

When the product is YOU

Under10 Playbook

In some cases, they’re looking for “purple squirrels”—candidates with the perfect combination of skills, education and experience, who will work for peanuts. Adapt this to yourself: For [software vendors in Virginia focused on education].

Why You Aren’t Learning As Much As You Could From Your Experiments

Product Talk

To illustrate this problem, I want to talk about the work of a landmark educational philosopher, John Dewey. I love that A/B testing has become so popular. It’s an important tool in our toolbox. But it frustrates me that we use it so poorly.

Product Management Insights: In-App Messaging 101


In-app messaging is a great way to educate our users. What’s more, we can figure out what functionality users leverage the most, and send targeted, rich educational material on how to maximize use – including customer stories, how-to videos and more. You’re sitting in a meeting with leaders from marketing, sales, and a bunch of other important people, listening to the CMO detail the latest marketing trends within your product space.

The Future of Work

The Product Bistro

You had your education, that lasted until you were ready for your career, then you got a job, and you worked, and then you retired. It was very serial in its nature, with distinct phases, and it was assumed that if your time in your career required education, it was provided, and you were encouraged to take it. The convergence of technology to make it all work, to help educate the workforce, giving them options that just a few years ago seemed fantastic. Datestamp: 11/8/2016.

Hearing About Accounts, Listening for Segments

Mironov Consulting

An educational software company might assign 30 large East Coast private universities to its Boston-based sales rep.) In a well-run organization, each role has a single orientation; they either support individual customers or they support the market. Peter Drucker (or Steve Johnson)*.

It’s time to get your Ph.D. in Sales Comp

Product Beautiful

At this point, we needed to get educated (quickly) on how Sales at this company was motivated. A few years ago, I was working for a large company here in Austin.

How to Sell Your Boss on Roadmaps Without Timelines

Mind the Product

Is it the false sense of security that you’re setting yourself up to deliver a list of features based on untested assumptions and educated guesses? Can’t get your boss to part ways with a time-based feature roadmap? Then sell them on the risk.

Stakeholders, let ‘em in – Rosemary King

Mind the Product

Rosemary King educates us on the importance of involving stakeholders (especially those in senior positions) in the research phases of your products.

The Results Are In! Feedback from the First Continuous Interviewing Cohort

Product Talk

David Straight , Designer at McGraw-Hill Education. The small digestible education components of articles and videos paired with the immersion of a weekly remote classroom with industry peers made for an awesome shared understanding experience.” – Larry Thacker , Product Designer at CarMax.

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Smart Home Truths for Product Managers

Mind the Product

If the market is better educated, there will be direct benefits to the technology roadmap and product pricing. Product managers can directly impact their own product revenues, customer base, and speed to market through education. My Twitter feed is full of stories of Amazon seizing the lead in the smart home industry.

What Your Audience Wants From Your Site (But Doesn’t Know How to Ask)


You can make an educated guess and you can give the experience a try yourself, but that’s far from a guarantee. And How You Can Uncover It. As a UX designer or web developer, you know a website can alter the perception and exposure of a brand, big or small.

Change or die: what big business can learn from start-ups about internal innovation

Mind the Product

To break out of stagnant processes, and truly motivate a more “bottom up” flow of ideas, I believe corporates need to change their internal structure, and put in place a system where employees are educated, enabled and empowered to think and work in new ways.

Sharing Software Usage Data with Customers: The Benefits of Exposing Shelfware


With the right answers, you can start to foment actionable solutions – whether that be targeted educational content on how to leverage a particular module, making changes in a future product roadmap that enhance necessary functionality, or going over detailed battle cards on functionality with your account contact that will protect your position in the enterprise. On a recent webinar , we asked participants a somewhat loaded question: do you view exposing shelfware as a revenue risk?

The Evolution of a Product Manager – Josh McWilliam

Mind the Product

Their mission is to help every student realize their full potential through the best fit education their money can buy. Josh McWilliam is a co-founder and Vice President of Product at College Factual.

Be in a Band, not an Orchestra: how to Grow an Agile Product Team

Mind the Product

Our aim is to make higher education more accessible, flexible and enjoyable than it has ever been and we do this by working with leading universities and educational institutions from all over the world.

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