How to Educate Stakeholders

Melissa Perri

There is one question I always get during every Product Management workshop: How do I convince/teach/educate stakeholders to work this way? The class has bought in on validation before building, a focus on problems, and defined metrics.

How to Educate Stakeholders

Melissa Perri

There is one question I always get during every Product Management workshop: How do I convince/teach/educate stakeholders to work this way? Your job is not to educate and train your entire company on this way of working. Remember, you're job is not to teach or educate.

Educate your customers through self-help support

The Product Coalition

Support Hero is self-service knowledge base that helps companies educate their clients. Helping them to create and deliver a game changing user education experience that increases retention and engagement, while reducing customer relationship costs.

Why Has Business Education Failed Business

Rahul Abhyankar

Have MBA Programs Churn out Takers Not Makers] by Rana Foroohar based on her book “Makers & Takers: The Rise of Finance and Fall of American Business” talks about the state of business education in the US. For my friends in India, I am curious to know if … Continue reading Why Has Business Education Failed Business → Business Schools Career/Leadership Product ManagementThis article [Want to Kill Your Economy?

[VIDEO] In-App Messaging for Product and Feature Education

Revulytics

ReachOut in-application messaging is a great way to educate new users about your software by pushing relevant educational content their way when it will be most impactful – while they’re using the software.

Naimish Gohil – Adapting Your Product for a Changing Market

Mind the Product

Naimish started in education by volunteering some of his time and knowledge in computer science, to help with these lessons. You can’t build a big business in education”. Product Management Process User Experience (UX) User Research User Testing Video adapt B2B edtech education Emerging Business Models iterate London Product/Market Fit ProductTank

Marketing doesn’t stop when you’ve acquired a customer

Inside Intercom

Bootstrapping “Product Education” When I first joined Intercom, my role didn’t really have a name. They’re writers, video editors and educators. We called the team Product Education. All of your content is marketing – both before and after the sale – and everything you create should be crafted with the intention of selling, educating, helping and retaining.

Why the Future is up to Us

Lead on Purpose

With news about AI (artificial intelligence) getting smarter and more accurate, self-driving cars and trucks becoming more … Continue reading → Innovation Knowledge Learning Techology AI education future maps money technology wealthWe live in a fast-paced world where technology changes our lives daily. For some it’s invigorating. For others it’s intimidating if not terrifying.

Introducing C.A.R.E. – a simple framework for user onboarding

Inside Intercom

Contextual educational content. Having some of this material available in a help center for reference is great, and we definitely recommend it, but it’s not realistic to expect your new signups to go digging through your help center in order to educate themselves on your product. Sales & Marketing customer onboarding onboarding product education retentionA well considered and well maintained onboarding funnel will grow your business. A leaky one could kill it.

Introducing C.A.R.E. – a simple framework for user onboarding

Inside Intercom

Contextual educational content. Having some of this material available in a help center for reference is great, and we definitely recommend it, but it’s not realistic to expect your new signups to go digging through your help center in order to educate themselves on your product. Sales & Marketing customer onboarding onboarding product education retentionA well considered and well maintained onboarding funnel will grow your business. A leaky one could kill it.

How To Determine Market Definition and Sizing

bpma ProductHub

Some markets are geographic, like Brazil or China; others are industrial, like education or banking. Generally, we define market segments as a combination of both: an industry within a geography—banking in China or education in Brazil.

Customer Discovery Series Part III: Leveraging the Power of Influencing Without Authority

Product Manager in Heels

If you can educate your internal team about this information, you stand to become the subject matter expert on the customer and build a ton of credibility in the process. Influence without Authority - it's one of the hardest things about being a Product Manager. Recently, Martin Erikkson wrote a blog post titled "Product Managers are not the CEO of anything". I loved this post because I am a firm believer in that statement and many of the other statements in the post itself.

The competitive advantage of BPMA sponsored groups

bpma ProductHub

By Lisa Sieverts – The BPMA sponsors many different groups that provide practical educational and workshop type events. Product management is one of those disciplines that simply requires continuous education to stay sharp. An Agile Product Open meetup recap.

IoT World Conference and the State of the IoT Industry

Tech Product Management

Through talks and discussions with expo exhibitors, I noticed four key challenges the industry faces today: focusing on technology over value, analysis-paralysis in both platforms and security vendors, and the challenge of educating the IoT […].

Here’s Why Every Product Manager Must Learn to Love Data

UserVoice

Take for example, Mind the Product’s guide to analytics for product managers, or if you prefer to see the big picture first, big data fundamentals courses are offered at online education spots as varied as Udemy , Cornell , and Coursera. “Big data.”

Book review: “Product Roadmaps Relaunched”

bpma ProductHub

As companies adopt agile and lean methodologies, there was clear need for education on a new way to manage product roadmaps”. How would you assess your own roadmapping process? A new book, Product Roadmaps Relaunched, could help you re-think and re-launch your approach to Product Roadmapping. It’s a real practitioners’ book, written by four Boston-based leaders in Product Management: C. Todd Lombardo, Bruce McCarthy, Evan Ryan and Michael Connors.

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How to lead with commitment

Lead on Purpose

He’s smart with a solid educational background, and he has the charisma to do great things. I recently became aware of a CEO who believes he’s a great leader. However, most of the people in his organization don’t see him … Continue reading → Leadership commitment decision focus

How do I get into Product Management?

bpma ProductHub

A foundational business education. Speaking of business, a business education can help shape those goals. The Path to Product Management. By John Zilch – I recently stumbled across a thought-provoking question posted on the Boston Product Management Association group page.

What is 'leadership', and how important is it for product managers?

Product Manager in Heels

Last week, I completed a certification program to be an internal coach through the Babson Executive Education Center. Leadership is a necessity for product managers, yet many of us can't quite figure out the definition. Go ahead, try and define it- it wasn't easy for me.

Product Professional to CEO

Rahul Abhyankar

Naturally, this received a lot of press with many articles talking about Pichai’s journey from a middle class family background in India, his education at Indian Institute of Technology (IIT), Stanford and Wharton, and working at McKinsey and Google. Google recently promoted Sundar Pichai to the role of CEO.

Story: Career Advice and Growing in Product Management

bpma ProductHub

Because I did not have the typical background or education, I wasn’t afraid to ask many questions, or find ways to further my understanding of the industry and role.

A UX introduction to instructional design

Userzoom

So, the sum of it is this: instructional designers utilize technology for improvements in education and training. Under the broad umbrella of human-centred design, user experience design (UXD) and instruction design (ID) are two titans with surprisingly little awareness of each other.

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Building Stronger Relationships Between Product Management and Engineering

Proficientz – Product Management University

Educate educate each other. a reciprocal fashion, Engineering should educate Product Management on topics such as new and emerging technologies, making better use of existing technologies, the trials and tribulations of a typical development project and pitfalls to avoid.Bottom line: the better you understand each other, the better you can work together. What are some things we can do to build stronger product management and engineering relationships?

6 Reasons Why Boston is a Great Place to be a Product Manager

bpma ProductHub

That’s OK – you can attend many of the educational and networking programs that these organizations run each year. Contributed by Steve Robins. The Boston area may just be the best place to be a product manager today. Here’s why. Reason #1: Boston is an Innovation Hub.

The Results Are In! Feedback from the First Continuous Interviewing Cohort

Product Talk

David Straight , Designer at McGraw-Hill Education. The small digestible education components of articles and videos paired with the immersion of a weekly remote classroom with industry peers made for an awesome shared understanding experience.” – Larry Thacker , Product Designer at CarMax.

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Writing For Product Managers: Readability Is More Persuasive

PM Hardcore

Even if your readers are highly educated, they prefer easier-to-read writing. In my Writing Tips for Product Managers post I suggested making your writing more readable. I mentioned a tool I use called Hemingway. It has both a Mac app and an online version.

Starbucks Price Increases: Are They Leading or Signaling?

Pragmatic Marketing

You want to make an educated decision. Starbucks is raising prices. In my last blog post, I discussed the pros and cons of that decision. In this post, let’s look at some more advanced issues.

The Simple Guide to Product Management

bpma ProductHub

Her prior experience includes product management at Wayfair, Constant Contact and an educational software startup. Contributed by Cynthia Andre. In 2016, Glassdoor identified Product Management as the #8 best job to have in America, with a job score of 4.5 out of 5.

The Best Product Managers are Great Communicators

bpma ProductHub

So even though you are an experienced manager and communicator, are you communicating effectively with different types of people, different personalities, education levels? Interviewed by Oksana Reznichenko. Dinneen Grably graduated from Bridgewater State University with B.S.

Climbing the Product Management Career Ladder

bpma ProductHub

Your job is simply to figure out how the car rental companies plan to solve it and why, and educate the surrogate users (and all other disciplines) to ensure the relevant products in your portfolio are properly aimed. Contributed by John Mansour.

Ability to Pay vs. Willingness to Pay

Pragmatic Marketing

Colleges assume a family is willing to pay some large percentage of their income to educate their children. In a recent Pragmatic Marketing Price class, one student “corrected” me to say it wasn’t willingness to pay that matters in pricing, rather it was ability to pay.

Gleaning Product Insights from Your User Onboarding Process

UserVoice

While the primary purpose of a customer onboarding process is to educate and train new users and set them up for success, there’s several ways to use your onboarding procedure as a source of feedback to incorporate into your product development cycle.

Backlog Refinement Takes You from Vision to Value

bpma ProductHub

He launched the first Scrum team in 1993 and has shephereded its growth into almost every industry: finance, healthcare, higher education and telecom. Contributed by Ellen Gottesdiener and Jeff Sutherland. Deliver Value Sooner. Backlog refinement prepares your backlog for development.

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Personalization with Anonymous Data (Not an Oxymoron)

Revulytics

Drilling more deeply into this data, marketers can understand, for instance, which features users aren’t leveraging and target them with educational content to boost use and ultimately the customer’s ROI.

My switch from Engineering to Product Management

The Product Coalition

Passion: Get the education It is said that luck is when preparedness meets opportunity and while I’m tempted to say that I was lucky making this career switch, there was a level of preparedness I had to go through. My journey into product management started from educating myself on what product management was about. To excel at anything, you need some sort of education and my drive at this moment was to get as much education as I could.

How to Break into Product Management

Under10 Playbook

To give an example, I had a conversation with someone at a meetup who has extensive experience in higher education admissions and had just finished General Assembly's product management class.

The Importance of Accessibility Testing

Userzoom

An example of this is VoiceOver, the natural language user interface that Apple originally introduced as a way to enable blind students to use iPods in higher education settings. Are your web sites and applications accessible to people with disabilities?

Using White Papers to Generate More Quality Leads

Proficientz – Product Management University

To this day, white papers are still largely viewed as more educational than propaganda. A white paper in its most basic form educates prospective customers on your approach to addressing an issue without making a direct sales pitch. For all the white papers produced, many B2B organizations fail to get the maximum marketing value for their efforts. The Playbook: White Papers 101. There are a multitude of approaches to solving any problem.

20 expert opinions on UI design trends for 2018

Userzoom

I would like 2018 to be the year of educating product teams on how to design lean, accessible and inclusive experiences. ” It's time to educate product teams on how to design lean, accessible and inclusive experiences @matthewmorek Click To Tweet.

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Is It Time For Amazon’s Product Managers To Go Back To College?

The Accidental Product Manager

Students who are looking to find a way to finance their college education generally have two options : federal loans (from the government) and private loans (from a bank). Amazon rolled out a product that went away very quickly, who screwed up? Image Credit: Canonicalized.