How to Educate Stakeholders

Melissa Perri

There is one question I always get during every Product Management workshop: How do I convince/teach/educate stakeholders to work this way? The class has bought in on validation before building, a focus on problems, and defined metrics.

How to Educate Stakeholders

Melissa Perri

There is one question I always get during every Product Management workshop: How do I convince/teach/educate stakeholders to work this way? Your job is not to educate and train your entire company on this way of working. Remember, you're job is not to teach or educate.

Why Has Business Education Failed Business

Product Leadership

Have MBA Programs Churn out Takers Not Makers] by Rana Foroohar based on her book “Makers & Takers: The Rise of Finance and Fall of American Business” talks about the state of business education in the US. For my friends in India, I am curious to know if … Continue reading Why Has Business Education Failed Business → Business Schools Career/Leadership Product ManagementThis article [Want to Kill Your Economy?

Women in Product Management: Lori Anderson, VP Technical Product Management at McGraw-Hill Education

280 Group

For our next installment of the Women in Product Management Series, I interviewed Lori Anderson, VP Technical Product Management at McGraw-Hill Education To catch the entire series on Women in Product Management make sure to sign up for our newsletter.

Naimish Gohil – Adapting Your Product for a Changing Market

Mind the Product

Naimish started in education by volunteering some of his time and knowledge in computer science, to help with these lessons. You can’t build a big business in education”. Product Management Process User Experience (UX) User Research User Testing Video adapt B2B edtech education Emerging Business Models iterate London Product/Market Fit ProductTank

Introducing C.A.R.E. – a simple framework for user onboarding

Inside Intercom

Contextual educational content. Having some of this material available in a help center for reference is great, and we definitely recommend it, but it’s not realistic to expect your new signups to go digging through your help center in order to educate themselves on your product. Sales & Marketing customer onboarding onboarding product education retentionA well considered and well maintained onboarding funnel will grow your business. A leaky one could kill it.

IoT World Conference and the State of the IoT Industry

Tech Product Management

Through talks and discussions with expo exhibitors, I noticed four key challenges the industry faces today: focusing on technology over value, analysis-paralysis in both platforms and security vendors, and the challenge of educating the IoT […].

Customer Discovery Series Part III: Leveraging the Power of Influencing Without Authority

Product Manager in Heels

If you can educate your internal team about this information, you stand to become the subject matter expert on the customer and build a ton of credibility in the process. Influence without Authority - it's one of the hardest things about being a Product Manager. Recently, Martin Erikkson wrote a blog post titled "Product Managers are not the CEO of anything". I loved this post because I am a firm believer in that statement and many of the other statements in the post itself.

How To Determine Market Definition and Sizing

bpma ProductHub

Some markets are geographic, like Brazil or China; others are industrial, like education or banking. Generally, we define market segments as a combination of both: an industry within a geography—banking in China or education in Brazil.

Is It Time For Amazon’s Product Managers To Go Back To College?

The Accidental Product Manager

Students who are looking to find a way to finance their college education generally have two options : federal loans (from the government) and private loans (from a bank). Amazon rolled out a product that went away very quickly, who screwed up? Image Credit: Canonicalized.

Here’s Why Every Product Manager Must Learn to Love Data


Take for example, Mind the Product’s guide to analytics for product managers, or if you prefer to see the big picture first, big data fundamentals courses are offered at online education spots as varied as Udemy , Cornell , and Coursera. “Big data.”

How to lead with commitment

Lead on Purpose

He’s smart with a solid educational background, and he has the charisma to do great things. I recently became aware of a CEO who believes he’s a great leader. However, most of the people in his organization don’t see him … Continue reading → Leadership commitment decision focus

The Results Are In! Feedback from the First Continuous Interviewing Cohort

Product Talk

David Straight , Designer at McGraw-Hill Education. The small digestible education components of articles and videos paired with the immersion of a weekly remote classroom with industry peers made for an awesome shared understanding experience.” – Larry Thacker , Product Designer at CarMax.

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Building Stronger Relationships Between Product Management and Engineering

High Octane Product Management

Educate educate each other. a reciprocal fashion, Engineering should educate Product Management on topics such as new and emerging technologies, making better use of existing technologies, the trials and tribulations of a typical development project and pitfalls to avoid.Bottom line: the better you understand each other, the better you can work together. What are some things we can do to build stronger product management and engineering relationships?

The competitive advantage of BPMA sponsored groups

bpma ProductHub

By Lisa Sieverts – The BPMA sponsors many different groups that provide practical educational and workshop type events. Product management is one of those disciplines that simply requires continuous education to stay sharp. An Agile Product Open meetup recap.

Agile 130

What is 'leadership', and how important is it for product managers?

Product Manager in Heels

Last week, I completed a certification program to be an internal coach through the Babson Executive Education Center. Leadership is a necessity for product managers, yet many of us can't quite figure out the definition. Go ahead, try and define it- it wasn't easy for me.

Product Professional to CEO

Product Leadership

Naturally, this received a lot of press with many articles talking about Pichai’s journey from a middle class family background in India, his education at Indian Institute of Technology (IIT), Stanford and Wharton, and working at McKinsey and Google. Google recently promoted Sundar Pichai to the role of CEO.

Vivek Bedi – The Awesome Product Manager

Mind the Product

Vivek currently works at financial technology company LearnVest, a startup which aims to educate clients on investing. Vivek Bedi is the Head of Product at LearnVest. He has over 15 years’ product management experience, working for companies like Goldman Sachs, Sterling Backcheck, and now LearnVest. In his presentation, talks about LearnVest, the role of a product manager, and what he’s learned from his years as a product manager. A Great Product Manager.

Book review: “Product Roadmaps Relaunched”

bpma ProductHub

As companies adopt agile and lean methodologies, there was clear need for education on a new way to manage product roadmaps”. How would you assess your own roadmapping process? A new book, Product Roadmaps Relaunched, could help you re-think and re-launch your approach to Product Roadmapping. It’s a real practitioners’ book, written by four Boston-based leaders in Product Management: C. Todd Lombardo, Bruce McCarthy, Evan Ryan and Michael Connors.

Books 140

Stakeholders, let ‘em in – Rosemary King

Mind the Product

Rosemary King educates us on the importance of involving stakeholders (especially those in senior positions) in the research phases of your products.

How do I get into Product Management?

bpma ProductHub

A foundational business education. Speaking of business, a business education can help shape those goals. The Path to Product Management. By John Zilch – I recently stumbled across a thought-provoking question posted on the Boston Product Management Association group page.

The Importance of Accessibility Testing


An example of this is VoiceOver, the natural language user interface that Apple originally introduced as a way to enable blind students to use iPods in higher education settings. Are your web sites and applications accessible to people with disabilities?

Dublin, 11 April Workshop: Managing Stakeholders and Priorities

Mironov Consulting

” Software Skillnet is the National Training Network for the Software Technology sector in Ireland, supporting firms in the tech sector with grant-aided training and education programmes. Managing Stakeholders and Priorities : A One Day Workshop for Product Managers.

Gleaning Product Insights from Your User Onboarding Process


While the primary purpose of a customer onboarding process is to educate and train new users and set them up for success, there’s several ways to use your onboarding procedure as a source of feedback to incorporate into your product development cycle.

Story: Career Advice and Growing in Product Management

bpma ProductHub

Because I did not have the typical background or education, I wasn’t afraid to ask many questions, or find ways to further my understanding of the industry and role.

6 Reasons Why Boston is a Great Place to be a Product Manager

bpma ProductHub

That’s OK – you can attend many of the educational and networking programs that these organizations run each year. Contributed by Steve Robins. The Boston area may just be the best place to be a product manager today. Here’s why. Reason #1: Boston is an Innovation Hub.

How to Break into Product Management

Under10 Playbook

To give an example, I had a conversation with someone at a meetup who has extensive experience in higher education admissions and had just finished General Assembly's product management class.

Smart Home Truths for Product Managers

Mind the Product

If the market is better educated, there will be direct benefits to the technology roadmap and product pricing. Product managers can directly impact their own product revenues, customer base, and speed to market through education. My Twitter feed is full of stories of Amazon seizing the lead in the smart home industry.

Writing For Product Managers: Readability Is More Persuasive

PM Hardcore

Even if your readers are highly educated, they prefer easier-to-read writing. In my Writing Tips for Product Managers post I suggested making your writing more readable. I mentioned a tool I use called Hemingway. It has both a Mac app and an online version.

7 Big Things we Learned at #mtpcon 2017

Mind the Product

Tes has published news for educators for over 100 years (formerly as The Times Educational Supplement) but is today better known globally as the site where millions of teachers around the world find lesson materials and jobs. Where did your team go on their first big outing?

Using White Papers to Generate More Quality Leads

High Octane Product Management

To this day, white papers are still largely viewed as more educational than propaganda. A white paper in its most basic form educates prospective customers on your approach to addressing an issue without making a direct sales pitch. For all the white papers produced, many B2B organizations fail to get the maximum marketing value for their efforts. The Playbook: White Papers 101. There are a multitude of approaches to solving any problem.

Charlie Sutton – Designing for Virtual Reality

Mind the Product

Charlie is also passionate about design education, and is currently a Senior Lecturer at California College of the Arts. For product designers, most of their work of the last ten years has been for a glass rectangle of some form (smartphone, laptop, smartwatch). In the next decade, it’s like their work will increasingly be on a canvas that is larger, more immersive and distributed – and possibly even autonomous in behavior. What is the role of a designer in this world?

Market Definition and Sizing

Under10 Playbook

Some markets are geographic, like Brazil or China; others are industrial, like education or banking. Generally, we define market segments as a combination of both: an industry within a geography—banking in China or education in Brazil.

The Simple Guide to Product Management

bpma ProductHub

Her prior experience includes product management at Wayfair, Constant Contact and an educational software startup. Contributed by Cynthia Andre. In 2016, Glassdoor identified Product Management as the #8 best job to have in America, with a job score of 4.5 out of 5.

Purple Squirrels and Your Product Team

Under10 Playbook

Higher education, such as colleges and universities, is a market; internal training for employees is another market. Many product management job postings are impossible to fill.

Better for Business? Size up the Benefits of an MBA

Mind the Product

As startups grow and evolve into small companies, a more formal business education is often necessary. Of course you need good experience to be a valuable addition to a product team, but overlooking how an MBA education can complement this experience is, I think, naïve. Over the past couple of years, there has been a something of a trend in product management circles for criticizing (or at least challenging) the value of an MBA.

Creating Agile HR, Part 8: Summary

Johanna Rothman

Education and training. It’s possible to create a more agile approach to education and training. Let me circle back around to what HR does, as in Part 1 : Administration and Benefits. Compensation and rewards. Recruitment. Hiring. Of these, it makes sense to change the compensation and rewards approach, recruitment and hiring if the organization wants to create an agile culture.

Agile 46

User Engagement: The Window to Your Customer Retention Soul

High Octane Product Management

Proactive Education – In many cases, your customers just don’t know the best way to use your products, creating a perception that they’re difficult or cumbersome. If you know exactly where the opportunities are, you can proactively educate users to improve engagement and increase your odds of longer-term retention. If your products consistently make people better at their job in a way that’s valuable to the customer organization, you’ll have those customers for life.

Blog 100

Great content=the best sales tools

Under10 Playbook

What they’re saying is they want more sales tools and less sales education. That’s why I emphasize sales tools more than sales education. Great content is the best sales tool in the world.—Marcus —Marcus Sheridan, author, The Sales Lion blog.

Getting the Best Products to Speak for Themselves

Mind the Product

Everyone in your company has a unique insight into the customer experience: Marketing teams shape your customers’ on-site experience and share knowledge through educational resources. Give Your Product a Voice.