“Software eating the world” creates a growing need to educate product managers.

Product Management Unpacked

Unfortunately, little has changed in the world of product management education, training or preparation to meet today’s high demand. Additionally, there are many certification providers and non-academic programs available to pursue an education in product management.

How to Educate Stakeholders

Melissa Perri

There is one question I always get during every Product Management workshop: How do I convince/teach/educate stakeholders to work this way? The class has bought in on validation before building, a focus on problems, and defined metrics.

How to Educate Stakeholders

Melissa Perri

There is one question I always get during every Product Management workshop: How do I convince/teach/educate stakeholders to work this way? Your job is not to educate and train your entire company on this way of working. Remember, you're job is not to teach or educate.

The Write Stuff: Using Software Analytics to Educate Customers

Revulytics

For software companies, the influence of words lies in the content created to educate customers on how to make the most of their products. With detailed usage data in hand, your marketing team has precise points to address in educational content.

How To Take Action on Customer Discovery

Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic

Product Love Podcast: Adam Avramescu, Head of Education at Checkr

ProductCraft

This week on Product Love, I talked to Adam Avramescu, Head of Customer Education at Checkr. We spent a lot of time discussing the importance of customer education and why it should be a priority for all companies.

Why Has Business Education Failed Business

Rahul Abhyankar

Have MBA Programs Churn out Takers Not Makers] by Rana Foroohar based on her book “Makers & Takers: The Rise of Finance and Fall of American Business” talks about the state of business education in the US. For my friends in India, I am curious to know if … Continue reading Why Has Business Education Failed Business → Business Schools Career/Leadership Product ManagementThis article [Want to Kill Your Economy?

G2.com’s Ryan Bonnici on selling to educated customers

Inside Intercom

I caught up with Ryan for a conversation that ranged from how to articulate your value to educated customers to why he tries to schedule one job interview per day. Customers are more educated than ever. Selling to educated customers.

How our sales team helped reboot our educational videos

Inside Intercom

In this video, we chat about how our Sales team’s usage of educational video has helped shape the content itself into a more dynamic feature-specific format, increasing customer engagement (by ~84%) and reducing our cost to sale (~13% decrease in the sales cycle). video at Intercom.

[VIDEO] In-App Messaging for Product and Feature Education

Revulytics

ReachOut in-application messaging is a great way to educate new users about your software by pushing relevant educational content their way when it will be most impactful – while they’re using the software.

Women in Product Management: Lori Anderson, VP Technical Product Management at McGraw-Hill Education

280 Group

For our next installment of the Women in Product Management Series, I interviewed Lori Anderson, VP Technical Product Management at McGraw-Hill Education To catch the entire series on Women in Product Management make sure to sign up for our newsletter.

5 Powerful Use Cases Of Patient Education Technology

Arkenea

While prima facie these might appear as entertainment tools, they also act as catalysts for boosting patient education via technology. The post 5 Powerful Use Cases Of Patient Education Technology appeared first on Arkenea.

Top 5 FAQ On Mastering Data Science And Making Your Career Transition

Piyanka Jain

data-science analytics education business careersRecently I have been mentoring fresh graduates of the Masters in Business Analytics program from a historic Virginia school. Ironically… Continue reading on Towards Data Science ».

Why the Future is up to Us

Lead on Purpose

With news about AI (artificial intelligence) getting smarter and more accurate, self-driving cars and trucks becoming more … Continue reading → Innovation Knowledge Learning Techology AI education future maps money technology wealthWe live in a fast-paced world where technology changes our lives daily. For some it’s invigorating. For others it’s intimidating if not terrifying.

PM Syllabus: Nine Books to Add to Your Required Reading List

ProductCraft

Best Practices Books Education PM Books PM RoleIt’s back-to-school season! If you’re one of those product managers who miss cramming a semester’s worth of knowledge into five hours, fear not. We’ve created a syllabus that will take you back to those days.

Books 70

Servant Leadership for Product Managers

ProductCraft

Perspectives Education Leadership PM RoleOver the past few years, I’ve witnessed and been part of the evolution of the product manager role and product management as a discipline. Yesterday, product management was mostly unknown unless you were already in it.

Five Ways to Make the Most of Your Product Conference Experience

ProductCraft

Perspectives Conferences Education EventsEat beforehand. Get there early. Bring a notebook. Don’t forget your business cards. There are a lot of suggestions out there about best practices for attending a product conference.

Announcing The Secret Product Manager Handbook

The Secret PM Handbook

Education Improvement New Product Manager Secret Product Manager ManualI’m excited to announce The Secret Product Manager Handbook is available for pre-order ! When I started in product management, there were no classes, books, or online resources for product managers.

Think Out Loud 101: A User Researcher’s Guide

Userzoom

Welcome to our UX 101 education series about the different types of studies and research methodologies you can use with the UserZoom platform. Thank you for reading and don’t forget to check out the rest of our UX 101 education series to help you on your way!

A Brief Guide to Product Management Certification and Training

ProductCraft

Perspectives Certifications Education PM RoleIf you’re reading this, you might be asking yourself, “Should I get a product management certification?” ” And I’ll give you the short answer: It depends.

Tree Testing 101: A User Researcher’s Guide

Userzoom

As part of our UX 101 education series , where we discuss the different types of studies and research methodologies you can use with the UserZoom platform, we’d like to introduce our readers to the exciting world of tree testing! So much more than playing ‘Wood You Rather?’

In-Lab Testing 101: A User Researcher’s Guide

Userzoom

As part of our UX 101 education series , where we discuss the different types of studies and research methodologies you can use with the UserZoom platform, we’d like to introduce our readers to the exciting world of in-lab testing! So much more than creating Frankenstein’s monster!

Finding a Mentor at Every Stage of Your Product Career

ProductCraft

Best Practices Career Education Mentorship PM RoleWhen’s the last time you had a mentor in your product career? A mentor can help you get to that next step of your career in the ever-changing and evolving product management industry.

Competitive Benchmarking 101: A User Researcher’s Guide

Userzoom

As part of our UX 101 education series , where we discuss the different types of studies and research methodologies you can use with the UserZoom platform, we’d like to introduce our readers to the exciting world of competitive benchmarking! Thank you for reading and don’t forget to check out the rest of our UX 101 education series to help you on your way! User Experience Research UserZoom Education Series UX 101 UX for Beginners

Online Surveys 101: A User Researcher’s Guide

Userzoom

As part of our UX 101 education series , where we discuss the different types of studies and research methodologies you can use with the UserZoom platform, we’d like to introduce our readers to the exciting world of online surveys. So much more than the premise of Family Feud.

Naimish Gohil – Adapting Your Product for a Changing Market

Mind the Product

Naimish started in education by volunteering some of his time and knowledge in computer science, to help with these lessons. You can’t build a big business in education”. Product Management Process User Experience (UX) User Research User Testing Video adapt B2B edtech education Emerging Business Models iterate London Product/Market Fit ProductTank

The 3 Cs of cross-functional teamwork

Inside Intercom

As the Product Education team, we create help documentation, videos, webinars and messaging to educate our customers. On the Product Education team we needed a way to navigate – and mitigate – hectic periods of high cross-functional activity.

Data Cleaning 101: A User Researcher’s Guide

Userzoom

As part of our UX 101 education series , where we discuss the different types of studies and research methodologies you can use with the UserZoom platform, we’d like to introduce our readers to the exciting world of data cleaning. So much more than Clorox wiping your keyboard!

Marketing doesn’t stop when you’ve acquired a customer

Inside Intercom

Bootstrapping “Product Education” When I first joined Intercom, my role didn’t really have a name. They’re writers, video editors and educators. We called the team Product Education. All of your content is marketing – both before and after the sale – and everything you create should be crafted with the intention of selling, educating, helping and retaining.

Running a help center that retains more customers

Inside Intercom

If a customer finds something out of date on Intercom’s Help Center , our customer support team can easily let me know through the Messenger on our internal Product Education wiki page. As a member of the Product Education team, I strive to maintain an encyclopedic knowledge of our products.

Introducing C.A.R.E. – a simple framework for user onboarding

Inside Intercom

Contextual educational content. Having some of this material available in a help center for reference is great, and we definitely recommend it, but it’s not realistic to expect your new signups to go digging through your help center in order to educate themselves on your product. Sales & Marketing customer onboarding onboarding product education retentionA well considered and well maintained onboarding funnel will grow your business. A leaky one could kill it.

Retention is a lesson in proactivity

Inside Intercom

Educating your customers in the parts of your product they’re not using is a great way to achieve this. It encourages and educates them on how to use Intercom to send targeted messages in-app , as well as by email. Marketing churn customer engagement product education retention

Optimize with Operator: Work smarter with automation and bots

Inside Intercom

News & Updates automation bots customer engagement operator product educationWe’ve spoken at length about the impact automation and bots can have on your sales and support teams – all powered by Operator. But you may be wondering what Operator is and what exactly does it do?

Introducing C.A.R.E. – a simple framework for user onboarding

Inside Intercom

Contextual educational content. Having some of this material available in a help center for reference is great, and we definitely recommend it, but it’s not realistic to expect your new signups to go digging through your help center in order to educate themselves on your product. Sales & Marketing customer onboarding onboarding product education retentionA well considered and well maintained onboarding funnel will grow your business. A leaky one could kill it.

Why I’m Taking BrainStation’s Product Management Course | Casey

BrainStation Product Management

BrainStation: What is your education and career background? Product Management BrainStation Vancouver education management product management Student Experience

How to lead with commitment

Lead on Purpose

He’s smart with a solid educational background, and he has the charisma to do great things. I recently became aware of a CEO who believes he’s a great leader. However, most of the people in his organization don’t see him … Continue reading → Leadership commitment decision focus

Are Product Management Certifications Worth It?

ProductCraft Debates

As the product manager role grows in ubiquity and importance, we’re seeing a lot of educational opportunities for formalized product management education. Whether these are offered by major universities or scrappy startups, certification opportunities abound, and there are seemingly new ones every day. But before you rack up more student debt, we thought we’d ask: The post Are Product Management Certifications Worth It? appeared first on ProductCraft by Pendo

Product Over Process

ProductCraft

It turns out “Product vs. Process” is a known early childhood educational framework. While on a preschool tour for my toddler, I came across this poster describing “Product vs. Process.” I’m a first-time parent, so I’m still learning.

The Path to Product Management

ProductCraft

I’d attribute my success moving into product management to a few things: not taking “no” for an answer, honing my skills/craft as a PM in any/every role I could find, education, and mentorship. “How did you get into product management?”

Pathways to a Product Management Career

Product Management Unpacked

One option is to supplement your skills by filling in your knowledge gaps with your own self-directed education. Many product managers enroll in a certification and training program, such as Pragmatic Marketing, General Assembly or 280 Group, or get educated on product development methodology frameworks such as Agile or Scrum. If you’re reading this, you’re exploring how to become a Product Manager and you’ve undoubtedly concluded that you will be in high demand. You’re right.