How to Educate Stakeholders

Melissa Perri

There is one question I always get during every Product Management workshop: How do I convince/teach/educate stakeholders to work this way? The class has bought in on validation before building, a focus on problems, and defined metrics.

Here’s Why Every Product Manager Must Learn to Love Data

UserVoice

Take for example, Mind the Product’s guide to analytics for product managers, or if you prefer to see the big picture first, big data fundamentals courses are offered at online education spots as varied as Udemy , Cornell , and Coursera. “Big data.”

Trending Sources

IoT World Conference and the State of the IoT Industry

Tech Product Management

Through talks and discussions with expo exhibitors, I noticed four key challenges the industry faces today: focusing on technology over value, analysis-paralysis in both platforms and security vendors, and the challenge of educating the IoT […].

How do I get into Product Management?

bpma ProductHub

A foundational business education. Speaking of business, a business education can help shape those goals. The Path to Product Management. By John Zilch – I recently stumbled across a thought-provoking question posted on the Boston Product Management Association group page.

The competitive advantage of BPMA sponsored groups

bpma ProductHub

By Lisa Sieverts – The BPMA sponsors many different groups that provide practical educational and workshop type events. Product management is one of those disciplines that simply requires continuous education to stay sharp. An Agile Product Open meetup recap.

Charlie Sutton – Designing for Virtual Reality

Mind the Product

Charlie is also passionate about design education, and is currently a Senior Lecturer at California College of the Arts. For product designers, most of their work of the last ten years has been for a glass rectangle of some form (smartphone, laptop, smartwatch). In the next decade, it’s like their work will increasingly be on a canvas that is larger, more immersive and distributed – and possibly even autonomous in behavior. What is the role of a designer in this world?

Story: Career Advice and Growing in Product Management

bpma ProductHub

Because I did not have the typical background or education, I wasn’t afraid to ask many questions, or find ways to further my understanding of the industry and role.

Writing For Product Managers: Readability Is More Persuasive

PM Hardcore

Even if your readers are highly educated, they prefer easier-to-read writing. In my Writing Tips for Product Managers post I suggested making your writing more readable. I mentioned a tool I use called Hemingway. It has both a Mac app and an online version.

Climbing the Product Management Career Ladder

bpma ProductHub

Your job is simply to figure out how the car rental companies plan to solve it and why, and educate the surrogate users (and all other disciplines) to ensure the relevant products in your portfolio are properly aimed. Contributed by John Mansour.

Backlog Refinement Takes You from Vision to Value

bpma ProductHub

He launched the first Scrum team in 1993 and has shephereded its growth into almost every industry: finance, healthcare, higher education and telecom. Contributed by Ellen Gottesdiener and Jeff Sutherland. Deliver Value Sooner. Backlog refinement prepares your backlog for development.

Smart Home Truths for Product Managers

Mind the Product

If the market is better educated, there will be direct benefits to the technology roadmap and product pricing. Product managers can directly impact their own product revenues, customer base, and speed to market through education. My Twitter feed is full of stories of Amazon seizing the lead in the smart home industry.

What is (and isn’t) product management?

Under10 Playbook

—Peter Drucker, American management consultant, educator, and author. In a well-run organization, each role has a single orientation; they either support [individual] customers or they support the market. It seems most organizations are unclear on roles and responsibilities.

From Product Manager to Partner: An Interview with Ashley Carroll

Amplitude

Social Capital’s work consists of helping solve the world’s largest problems which it does by investing in technology in sectors such as healthcare and education, and companies both within and outside of the United States.

How to Sell Your Boss on Roadmaps Without Timelines

Mind the Product

Is it the false sense of security that you’re setting yourself up to deliver a list of features based on untested assumptions and educated guesses? Can’t get your boss to part ways with a time-based feature roadmap? Then sell them on the risk.

It’s time to get your Ph.D. in Sales Comp

Product Beautiful

At this point, we needed to get educated (quickly) on how Sales at this company was motivated. A few years ago, I was working for a large company here in Austin.

Sharing Software Usage Data with Customers: The Benefits of Exposing Shelfware

Revulytics

With the right answers, you can start to foment actionable solutions – whether that be targeted educational content on how to leverage a particular module, making changes in a future product roadmap that enhance necessary functionality, or going over detailed battle cards on functionality with your account contact that will protect your position in the enterprise. On a recent webinar , we asked participants a somewhat loaded question: do you view exposing shelfware as a revenue risk?

Product Management Insights: In-App Messaging 101

Revulytics

In-app messaging is a great way to educate our users. What’s more, we can figure out what functionality users leverage the most, and send targeted, rich educational material on how to maximize use – including customer stories, how-to videos and more. You’re sitting in a meeting with leaders from marketing, sales, and a bunch of other important people, listening to the CMO detail the latest marketing trends within your product space.

What is (and isn’t) product management?

Under10 Playbook

—Peter Drucker, American management consultant, educator, and author. In a well-run organization, each role has a single orientation; they either support [individual] customers or they support the market. It seems most organizations are unclear on roles and responsibilities.

Daniella Patrick – Innovation Lab Product Development

Mind the Product

Daniella’s educational background is in mechanical engineering and mathematics, and her professional experience includes operations, engineering, and design roles at several startups. Daniella Patrick is an Innovation Lab Product Manager at Accenture, which is one of the largest global consulting firms in the world, with clients and partners like Microsoft, GE, HP, and IBM. Accenture now has over 400k people employed, and offices in over 200 cities across 55 countries.

How to Deal with “Sinatra” Stakeholders

Folding Burritos

When working in these environments we should embrace another responsibility as part of our role: educating and getting people around us to be on board with “the right way” of building products 3.

When the product is YOU

Under10 Playbook

In some cases, they’re looking for “purple squirrels”—candidates with the perfect combination of skills, education and experience, who will work for peanuts. Adapt this to yourself: For [software vendors in Virginia focused on education].

Why You Aren’t Learning As Much As You Could From Your Experiments

Product Talk

To illustrate this problem, I want to talk about the work of a landmark educational philosopher, John Dewey. I love that A/B testing has become so popular. It’s an important tool in our toolbox. But it frustrates me that we use it so poorly.

Stakeholders, let ‘em in – Rosemary King

Mind the Product

Rosemary King educates us on the importance of involving stakeholders (especially those in senior positions) in the research phases of your products.

The Evolution of a Product Manager – Josh McWilliam

Mind the Product

Their mission is to help every student realize their full potential through the best fit education their money can buy. Josh McWilliam is a co-founder and Vice President of Product at College Factual.

Change or die: what big business can learn from start-ups about internal innovation

Mind the Product

To break out of stagnant processes, and truly motivate a more “bottom up” flow of ideas, I believe corporates need to change their internal structure, and put in place a system where employees are educated, enabled and empowered to think and work in new ways.

Be in a Band, not an Orchestra: how to Grow an Agile Product Team

Mind the Product

Our aim is to make higher education more accessible, flexible and enjoyable than it has ever been and we do this by working with leading universities and educational institutions from all over the world.

Agile 93

Learning in Product – Ellen Chisa (ProductTank NYC)

Mind the Product

Ellen Chisa has an educational background in engineering and is currently working on her MBA at Harvard Business School. Where a product manager’s skill set lies depends largely on their educational and/or professional background.

The Future of Work

The Product Bistro

You had your education, that lasted until you were ready for your career, then you got a job, and you worked, and then you retired. It was very serial in its nature, with distinct phases, and it was assumed that if your time in your career required education, it was provided, and you were encouraged to take it. The convergence of technology to make it all work, to help educate the workforce, giving them options that just a few years ago seemed fantastic. Datestamp: 11/8/2016.

Accelerate Marketing Automation Strategies with Usage Analytics

Revulytics

Armed with this information, your team can work with product management to create targeted educational content distributed through email marketing systems that inform users of the value they’re missing out on, perhaps even distributing it through in-app messaging while they’re engaged in a relevant workflow.

Training to be a Better Product Manager

Mind the Product

I ended up gleaning my self-education from books like Inspired by Marty Cagan, attending developer and design meet-ups, and shadowing other product managers. 7 years ago, I started working at my first tech startup.

Dual-Track Agile: Why Messy Leads to Innovation

Mind the Product

This ‘fail fast’ process is also educational, as you learn how to build better products. What is Dual-Track Agile? Dual-Track Agile is an IT development methodology where figuring out what to build is as important as the building process.

Agile 106

The Importance of Listening to Your Customers by David Cancel

Mind the Product

For example a “how do I” question means that the customer already knows that something is possible with your product, so it’s not a product marketing or education issue, it’s a user experience issue.

The Role of Growth in Mobile Product Development

Amplitude

What level of education does each stakeholder need to be successful? This is a guest post from Al Harnisch from Prolific Interactive , an Amplitude Solutions Partner.

Progress, Not Products

Product Bookshelf

Southern New Hampshire University (SNHU) took a close look at who was hiring them do what and discovered that they assumed they were in the business of providing coming-of-age experiences to high school graduates looking for a standard college education.

Finding Flow in Your Product Management Career

Mind the Product

In the spirit of continuing to educate myself as to why consulting works so well for me – and why it may work for you – I’ve done some research into what can bring us fulfilment and happiness at work.

Effective Product Psychology & Design – Jerome Ribot (ProductTank London)

Mind the Product

Education with character.

Top 10 Product Guest Posts of 2016

Mind the Product

Suzie’s post both educates and entertains and is full of practical advice and, as Suzie says, its point is “to empower you and inform you about technical practices that are meant to be business-relevant”.

Crafting a Creative Culture by Jeff Veen

Mind the Product

In this thought-provoking closing keynote from #mtpcon Jeff Veen , design partner at True Ventures and former VP of Design at Adobe, shared how important a creative culture is, how it allows you to build better products, and what organizations need to do to craft that creative culture.

Amsterdam product managers: who we are and how we work

Mind the Product

Only a low number of respondents work in the health and education sectors, and in not-for-profit companies; most respondents work for a private company or public company. Since 2012, our friends at Mind The Product have done multiple surveys on the facts and figures of the product community.

Product Management is Culture Management

Mind the Product

Belonging, identity and Third Culture Kids: Life histories of former international school students ; Helen Fail, Jeff Thompson and George Walker / Journal of Research in International Education, 2004 3: 319.