How to Educate Stakeholders

Melissa Perri

There is one question I always get during every Product Management workshop: How do I convince/teach/educate stakeholders to work this way? The class has bought in on validation before building, a focus on problems, and defined metrics.

How to Educate Stakeholders

Melissa Perri

There is one question I always get during every Product Management workshop: How do I convince/teach/educate stakeholders to work this way? Your job is not to educate and train your entire company on this way of working. Remember, you're job is not to teach or educate.

Product Love Podcast: Adam Avramescu, Head of Education at Checkr

ProductCraft

This week on Product Love, I talked to Adam Avramescu, Head of Customer Education at Checkr. We spent a lot of time discussing the importance of customer education and why it should be a priority for all companies.

G2.com’s Ryan Bonnici on selling to educated customers

Inside Intercom

I caught up with Ryan for a conversation that ranged from how to articulate your value to educated customers to why he tries to schedule one job interview per day. Customers are more educated than ever. Selling to educated customers.

Educate your customers through self-help support

The Product Coalition

Support Hero is self-service knowledge base that helps companies educate their clients. Helping them to create and deliver a game changing user education experience that increases retention and engagement, while reducing customer relationship costs.

How our sales team helped reboot our educational videos

Inside Intercom

In this video, we chat about how our Sales team’s usage of educational video has helped shape the content itself into a more dynamic feature-specific format, increasing customer engagement (by ~84%) and reducing our cost to sale (~13% decrease in the sales cycle). video at Intercom.

[VIDEO] In-App Messaging for Product and Feature Education

Revulytics

ReachOut in-application messaging is a great way to educate new users about your software by pushing relevant educational content their way when it will be most impactful – while they’re using the software.

Women in Product Management: Lori Anderson, VP Technical Product Management at McGraw-Hill Education

280 Group

For our next installment of the Women in Product Management Series, I interviewed Lori Anderson, VP Technical Product Management at McGraw-Hill Education To catch the entire series on Women in Product Management make sure to sign up for our newsletter.

Why the Future is up to Us

Lead on Purpose

With news about AI (artificial intelligence) getting smarter and more accurate, self-driving cars and trucks becoming more … Continue reading → Innovation Knowledge Learning Techology AI education future maps money technology wealthWe live in a fast-paced world where technology changes our lives daily. For some it’s invigorating. For others it’s intimidating if not terrifying.

Announcing The Secret Product Manager Handbook

The Secret PM Handbook

Education Improvement New Product Manager Secret Product Manager ManualI’m excited to announce The Secret Product Manager Handbook is available for pre-order ! When I started in product management, there were no classes, books, or online resources for product managers.

Retention is a lesson in proactivity

Inside Intercom

Educating your customers in the parts of your product they’re not using is a great way to achieve this. It encourages and educates them on how to use Intercom to send targeted messages in-app , as well as by email. Marketing churn customer engagement product education retention

The 3 Cs of cross-functional teamwork

Inside Intercom

As the Product Education team, we create help documentation, videos, webinars and messaging to educate our customers. On the Product Education team we needed a way to navigate – and mitigate – hectic periods of high cross-functional activity.

Optimize with Operator: Work smarter with automation and bots

Inside Intercom

News & Updates automation bots customer engagement operator product educationWe’ve spoken at length about the impact automation and bots can have on your sales and support teams – all powered by Operator. But you may be wondering what Operator is and what exactly does it do?

Running a help center that retains more customers

Inside Intercom

If a customer finds something out of date on Intercom’s Help Center , our customer support team can easily let me know through the Messenger on our internal Product Education wiki page. As a member of the Product Education team, I strive to maintain an encyclopedic knowledge of our products.

Marketing doesn’t stop when you’ve acquired a customer

Inside Intercom

Bootstrapping “Product Education” When I first joined Intercom, my role didn’t really have a name. They’re writers, video editors and educators. We called the team Product Education. All of your content is marketing – both before and after the sale – and everything you create should be crafted with the intention of selling, educating, helping and retaining.

Introducing C.A.R.E. – a simple framework for user onboarding

Inside Intercom

Contextual educational content. Having some of this material available in a help center for reference is great, and we definitely recommend it, but it’s not realistic to expect your new signups to go digging through your help center in order to educate themselves on your product. Sales & Marketing customer onboarding onboarding product education retentionA well considered and well maintained onboarding funnel will grow your business. A leaky one could kill it.

Naimish Gohil – Adapting Your Product for a Changing Market

Mind the Product

Naimish started in education by volunteering some of his time and knowledge in computer science, to help with these lessons. You can’t build a big business in education”. Product Management Process User Experience (UX) User Research User Testing Video adapt B2B edtech education Emerging Business Models iterate London Product/Market Fit ProductTank

Introducing C.A.R.E. – a simple framework for user onboarding

Inside Intercom

Contextual educational content. Having some of this material available in a help center for reference is great, and we definitely recommend it, but it’s not realistic to expect your new signups to go digging through your help center in order to educate themselves on your product. Sales & Marketing customer onboarding onboarding product education retentionA well considered and well maintained onboarding funnel will grow your business. A leaky one could kill it.

Are Product Management Certifications Worth It?

ProductCraft Debates

As the product manager role grows in ubiquity and importance, we’re seeing a lot of educational opportunities for formalized product management education. Whether these are offered by major universities or scrappy startups, certification opportunities abound, and there are seemingly new ones every day. But before you rack up more student debt, we thought we’d ask: The post Are Product Management Certifications Worth It? appeared first on ProductCraft by Pendo

How to lead with commitment

Lead on Purpose

He’s smart with a solid educational background, and he has the charisma to do great things. I recently became aware of a CEO who believes he’s a great leader. However, most of the people in his organization don’t see him … Continue reading → Leadership commitment decision focus

Women Succeeding in the World of Product Management

Product Management Unpacked

Answers vary – some product management careers are built on work experience alone, while others are driven by formal education or professional certifications. However, many industry leaders have educational backgrounds that address the unique skillset needed for the product management field.

Equity in Learning

dscout People Nerds

UChicago’s Nicole Beechum on how a focus on equity in education research is reinvigorating how teachers teach and learners learn

IoT World Conference and the State of the IoT Industry

Tech Product Management

Through talks and discussions with expo exhibitors, I noticed four key challenges the industry faces today: focusing on technology over value, analysis-paralysis in both platforms and security vendors, and the challenge of educating the IoT […].

In Product Management, it’s Not About the Big Idea. It’s About the Problem You Need to Solve.

Product Management Unpacked

It reduces risk and educates you on the key functions required for a solution. In reality, there are already too many ideas. Maybe even too many big ideas. That’s the bad news. Here’s the good news: as consumers and businesses, we have an endless number of problems. Some are big problems.

How To Determine Market Definition and Sizing

bpma ProductHub

Some markets are geographic, like Brazil or China; others are industrial, like education or banking. Generally, we define market segments as a combination of both: an industry within a geography—banking in China or education in Brazil.

How to organize a local meetup remotely

RealtimeBoard

Even if you like your job, it’s great to have some space for professional exploration, inspiration and education without the pressure of daily work tasks. Conferences cost money and require a day or more of your time. Meetups, on the other hand, are a perfect social and professional activity: monthly or weekly events with a […]. The post How to organize a local meetup remotely appeared first on RealtimeBoard Blog. Product development Remote collaboration

Establishing an Effective Product Strategy Process

Roman Pichler

If that’s the case for you, then I recommend two things: Lobby for more management support and educate yourself. Why a Product Strategy Process Matters.

The competitive advantage of BPMA sponsored groups

bpma ProductHub

By Lisa Sieverts – The BPMA sponsors many different groups that provide practical educational and workshop type events. Product management is one of those disciplines that simply requires continuous education to stay sharp. An Agile Product Open meetup recap.

Executive Director’s Perspective on how to become a product manager

Product Management Unpacked

One reason is the lack of solid opportunities for education. With world-leading schools in computer science and business, CMU uniquely fulfills the education that product managers require in both technology and business. I wasn’t supposed to end up here in my career. Seriously.

How To Break Into Product Management—Sachin Rekhi

PMLesson's Ace the PM Interview

Let me provide a couple of examples: I know someone who recently completed their Masters in Education and was interested in working for an ed-tech company. She was able to parlay her educational experience into this ed-tech company as a PM because what they were really looking for was experts in education. Sachin Rekhi is the founder and CEO of Notejoy , and a prolific blogger on product management.

Local High School Students Use CardBoard to Innovate

CardBoard

For Warren Central, the best educational experience possible for their students is at the forefront of their mission. They search for opportunities that will allow their students to have a step ahead once they the enter the workforce or go on to pursue higher education.

Learn from the best in our new product management eBook!

ProductBoard

At productboard, we’re inspired by great products and the teams that deliver them, and we’re driven to help educate our customers and community about how everyone can push for product excellence.

Women in Product Management: Soni Meinke, VP Corporate Product at Optum, a Division of United Health Group

280 Group

As I look back at my education, that communications degree provided a great foundation for the people aspect of Product Management. I was fortunate enough to balance that education with valuable on-the-job learning at companies who established very product-centric, customer-focused environments. For our next installment of the Women in Product Management Series I interviewed Soni Meinke, VP Corporate Product at Optum, a Division of United Health Group.

UserTesting success story: How GreatSchools makes the grade with parents

UserTesting

For parents across the country, finding the best educational environments for their children is a top priority. GreatSchool’s guiding principle is to provide the most accurate and helpful information about K-12 public schools for all families. They provide important information … The post UserTesting success story: How GreatSchools makes the grade with parents appeared first on UserTesting Blog. Product

Here’s Why Every Product Manager Must Learn to Love Data

UserVoice

Take for example, Mind the Product’s guide to analytics for product managers, or if you prefer to see the big picture first, big data fundamentals courses are offered at online education spots as varied as Udemy , Cornell , and Coursera. “Big data.”

“What Do You Do Again?” – Tips to Explain the Product Manager Role

280 Group

Assuming that these items are defined, let’s move on to communicating with and educating others in your company. You are educating others about the Product Process and letting them know what to expect in the future. “What Do You Do Again?” ” As a Product Manager you’ve probably heard this one more times than you can count.

Product Professional to CEO

Rahul Abhyankar

Naturally, this received a lot of press with many articles talking about Pichai’s journey from a middle class family background in India, his education at Indian Institute of Technology (IIT), Stanford and Wharton, and working at McKinsey and Google. Google recently promoted Sundar Pichai to the role of CEO.

Customer Discovery Series Part III: Leveraging the Power of Influencing Without Authority

Product Manager in Heels

If you can educate your internal team about this information, you stand to become the subject matter expert on the customer and build a ton of credibility in the process. Influence without Authority - it's one of the hardest things about being a Product Manager. Recently, Martin Erikkson wrote a blog post titled "Product Managers are not the CEO of anything". I loved this post because I am a firm believer in that statement and many of the other statements in the post itself.

Adopting a Continuous Discovery Mindset Across the Organization

Product Talk

The second is an executive education course designed to help leaders understand how their role changes as their organization moves toward continuous discovery. As part of the preparation for our executive education course, I wrote an overview of the design approach we’ll be using.

Building Stronger Relationships Between Product Management and Engineering

Proficientz – Product Management University

Educate educate each other. a reciprocal fashion, Engineering should educate Product Management on topics such as new and emerging technologies, making better use of existing technologies, the trials and tribulations of a typical development project and pitfalls to avoid.Bottom line: the better you understand each other, the better you can work together. What are some things we can do to build stronger product management and engineering relationships?