Expert insights. Personalized for you.
Educating the market is hard enough as is, but there is one thing without which you cannot succeed. This point is so important that I want to emphasize it once more: you can educate the market to use your product if the potential customers have a strong unmet need that your product can answer. MORE
That’s why it’s essential that you educate them in some way. For now, all you really need to know is that an in-app tutorial is designed to educate your users. The post How to Use In-app Tutorials to Educate your Users and Increase Product Adoption appeared first on Thoughts about Product Adoption, User Onboarding and Good UX | Userpilot Blog. Product Experience in-app education in-app guidance in-app training in-app tutorials MORE
Everyone knows educating the market is hard to nearly impossible, but people always bring up examples like Facebook or the iPhone whenever I discuss it in my lectures. So what can and cannot work when you want to educate the market? It’s all about what you want to educate them on. MORE
…but it also leads to efficiency gains every time a new user falls into your runner – which means you’re basically building a user adoption flywheel if you see onboarding as continuous education loop. MORE
ReachOut in-application messaging is a great way to educate new users about your software by pushing relevant educational content their way when it will be most impactful – while they’re using the software. It’s quick and easy to set up ReachOut messages to launch in your application – even without any technical expertise. In this short video, you’ll learn two, step-by-step examples of how to: Create a message that will reach all new users. MORE
In this video, we chat about how our Sales team’s usage of educational video has helped shape the content itself into a more dynamic feature-specific format, increasing customer engagement (by ~84%) and reducing our cost to sale (~13% decrease in the sales cycle). The post How our sales team helped reboot our educational videos appeared first on Inside Intercom. video at Intercom. MORE
At TSIA, we’ve written a lot about customer adoption, and I personally have authored several posts that illustrate the role education services can play in facilitating it. In this post, I want to share with you a collection some of my favorite posts that tell the broad story of adoption and where education services can fit into your strategy MORE
As the technology industry continues to shift its focus to customer outcomes, education services organizations need to transition from a delivery-intensive model to a content-intensive model. To support that strategy, education organizations will need to add some new capabilities to their repertoire MORE
Customer education should be one of your biggest priorities. That’s why it’s so important for SaaS companies to invest in customer education. The better you educate your customers, the more likely they are to stick around. With that in mind, we thought we’d share five customer education ideas to help you start reducing your churn. Create educational content. Customer education idea #1 — Onboard new users. What does this tell us about customer education? MORE
In this blog, I’ll share what becoming LAER Efficient looks like for education services (ES) organizations and address the migration from the Traditional Transactional Stage to the Experiment Stage In his paper “The Four Phases to Becoming LAER Efficient,” TSIA’s executive director, Thomas Lah, discussed the growing need for technology companies to not only adopt a new customer engagement model called LAER, but, to also move through the stages of maturity. MORE
Getting your foot in the door of a prospective education services (ES) customer is often as simple as offering a free sample of the value you can bring to their organization. But, free offers shouldn’t just be given away without a strategy. While a free strategy is most commonly employed with new customers, free offers can be sprinkled throughout the customer lifecycle. MORE
When it comes to developing new offers for your education services business, you'll want to make sure you're providing offers that your customers want. So, how do you differentiate between what your customers want and what your education organization thinks they want? MORE
One of the inquiries that TSIA is getting more and more frequently from its Education Services (ES) membership is, “How can education services help drive adoption?” Adoption, in its simplest form, is getting a customer to use the product more, whether it’s a technology product, education product, or both MORE
To provide some insight on how customer success relates to my specific area of research, education services , I'd like to provide an overview of the primary responsibilities of customer success and 7 ways education services can contribute to these activities MORE
As the head of TSIA’s Education Services (ES) research practice, I receive a lot of questions from our members about education subscription offers, from deciding on subscription pricing to what should be included. However, based on TSIA’s Education Services research, I have identified four key elements of a successful education subscription offer MORE
40 
This chasm between experiences leads to a lack of conversation, education, or action being taken. . About 12% said they’re uncomfortable having conversations because they don’t know enough about racial inequality and discrimination, which offers an opportunity for professional education. MORE
Have MBA Programs Churn out Takers Not Makers] by Rana Foroohar based on her book “Makers & Takers: The Rise of Finance and Fall of American Business” talks about the state of business education in the US. For my friends in India, I am curious to know if … Continue reading Why Has Business Education Failed Business → Business Schools Career/Leadership Product ManagementThis article [Want to Kill Your Economy? MORE
For a sample of the type of insight you will receive by taking advantage of this valuable resource that comes with TSIA membership, take a look at this SlideShare featuring 3 key research trends from TSIA's Education Services Benchmark Study Through TSIA's comprehensive benchmarking program, you can measure your company's performance against your industry peers, identify your strengths, and see where you can improve to ensure future success. MORE
40 Product Leaders Product Management Education ms in product managementDiscover what's behind this year's outstanding cohort. MORE
Journeys come in all shapes and sizes. Some are short and easy, like a quick weekend getaway, while others are long and arduous, like a multi-week trip to parts unknown. The longer and more complex the journey, the more a plan or a roadmap, literally and figuratively, is needed to ensure success. Any journey starts with some basic questions: Where do I want to go? How am I going to get there? What do I want to see and do? What do I need to bring? MORE
At TSIA, we talk a great deal about data. We have frameworks , case studies, and lots of conversations with our members about how to leverage big data assets. During these conversations, I walk our members through a succession of questions, starting with their goals, current plans, and progressing through to their data assets and analytic capabilities. In many conversations, members inform me that they have limited, or no, access to rich customer data. MORE
For software companies, the influence of words lies in the content created to educate customers on how to make the most of their products. A consistent flow of educational content about optimizing the use of your software will demonstrate that they have a supportive partner that leads them down the road to improved productivity and business success. With detailed usage data in hand, your marketing team has precise points to address in educational content. MORE
There is one question I always get during every Product Management workshop: How do I convince/teach/educate stakeholders to work this way? Your job is not to educate and train your entire company on this way of working. Remember, you're job is not to teach or educate. You're never too busy to spend time educating and improving yourself. MORE
As technology solutions providers, you want to make sure your customers are effectively using and adopting your company's products and/or services. When customers are able to achieve their desired business outcomes with a solution, they’re likely to spend more with your company, so it’s in your best interest to make sure customers are realizing a solution’s full potential and achieving their ROI. MORE
What is education services? The role and nature of education services (ES) organizations has been morphing over the past few years. However, one consistent element is that education services, or whatever name your company gives to a similar organization, is responsible for customer-facing training. While this describes the common audiences that ES organizations serve, it doesn’t answer the question, which really boils down to the charter of education services. MORE
Unfortunately, little has changed in the world of product management education, training or preparation to meet today’s high demand. Additionally, there are many certification providers and non-academic programs available to pursue an education in product management. While these existing pathways to product management have created professionals able to address business needs, the current education system is far from optimal. MORE
This chasm between experiences leads to a lack of conversation, education, or action being taken. . About 12% said they’re uncomfortable having conversations because they don’t know enough about racial inequality and discrimination, which offers an opportunity for professional education. MORE
a Siemens business , talks about how a TSIA membership has helped Camstar accelerate their education offerings and grow their revenue. We could tell you how a TSIA membership can add value to your business, but why not hear it directly from one of our members? In this video clip, Kurt Kuelz of Camstar Systems, Inc., Here's what he had to say MORE
40 Support Hero is self-service knowledge base that helps companies educate their clients. Helping them to create and deliver a game changing user education experience that increases retention and engagement, while reducing customer relationship costs. Keep improving your support resources to educate your users over time. Our unique value Support Hero helps you improving your support resources to educate your users over time. MORE
There is one question I always get during every Product Management workshop: How do I convince/teach/educate stakeholders to work this way? The class has bought in on validation before building, a focus on problems, and defined metrics. They can see the value, but they are afraid they will return to work and get shot down. Often they do. Unfortunately, there’s really not much you can do about […]. lean Product Management MORE
This week on Product Love, I talked to Adam Avramescu, Head of Customer Education at Checkr. We spent a lot of time discussing the importance of customer education and why it should be a priority for all companies. Originally an educator, Adam sees huge potential for the customer education space to grow within SaaS companies. The post Product Love Podcast: Adam Avramescu, Head of Education at Checkr appeared first on ProductCraft by Pendo. MORE
46 
This chasm between experiences leads to a lack of conversation, education, or action being taken. . About 12% said they’re uncomfortable having conversations because they don’t know enough about racial inequality and discrimination, which offers an opportunity for professional education. MORE
In my recent blog, “What Is Education Services?” ” I covered the basics of what the definition of education services is, and even touched upon what it isn’t. In this post, I will briefly cover the traditional forms of delivery used by most Education Services (ES) organizations and then discuss less traditional delivery options that are proving to be successful MORE
Education Related Topics The Product Coalition
JANUARY 13, 2021
Educating the market is hard enough as is, but there is one thing without which you cannot succeed. This point is so important that I want to emphasize it once more: you can educate the market to use your product if the potential customers have a strong unmet need that your product can answer.
Product Management Unpacked
JULY 11, 2019
Unfortunately, little has changed in the world of product management education, training or preparation to meet today’s high demand. Additionally, there are many certification providers and non-academic programs available to pursue an education in product management. While these existing pathways to product management have created professionals able to address business needs, the current education system is far from optimal.
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The Product Coalition
JANUARY 4, 2021
Everyone knows educating the market is hard to nearly impossible, but people always bring up examples like Facebook or the iPhone whenever I discuss it in my lectures. So what can and cannot work when you want to educate the market? It’s all about what you want to educate them on.
Melissa Perri
MAY 26, 2016
There is one question I always get during every Product Management workshop: How do I convince/teach/educate stakeholders to work this way? The class has bought in on validation before building, a focus on problems, and defined metrics. They can see the value, but they are afraid they will return to work and get shot down. Often they do. Unfortunately, there’s really not much you can do about […]. lean Product Management
Advertiser: Skilljar
Based on a survey of more than 250+ external education teams, Skilljar has compiled this report on current trends including budgets, integrations, team structure, and more. In this report, see how companies across a variety of industries are building, optimizing, and measuring their training programs.
ProductCraft
AUGUST 11, 2020
The week of March 16 saw higher education institutions shuttering their campuses, sending students home, and quickly moving to online learning. Read more » The post Fostering Stickiness and Retention in a Changing Educational Landscape appeared first on ProductCraft by Pendo.
Userpilot
FEBRUARY 7, 2020
Customer education should be one of your biggest priorities. That’s why it’s so important for SaaS companies to invest in customer education. The better you educate your customers, the more likely they are to stick around. With that in mind, we thought we’d share five customer education ideas to help you start reducing your churn. Create educational content. Customer education idea #1 — Onboard new users. What does this tell us about customer education?
TSIA
MARCH 12, 2020
In this blog, I’ll share what becoming LAER Efficient looks like for education services (ES) organizations and address the migration from the Traditional Transactional Stage to the Experiment Stage In his paper “The Four Phases to Becoming LAER Efficient,” TSIA’s executive director, Thomas Lah, discussed the growing need for technology companies to not only adopt a new customer engagement model called LAER, but, to also move through the stages of maturity.
Userpilot
APRIL 2, 2020
That’s why it’s essential that you educate them in some way. For now, all you really need to know is that an in-app tutorial is designed to educate your users. The post How to Use In-app Tutorials to Educate your Users and Increase Product Adoption appeared first on Thoughts about Product Adoption, User Onboarding and Good UX | Userpilot Blog. Product Experience in-app education in-app guidance in-app training in-app tutorials
Revulytics
JULY 12, 2019
For software companies, the influence of words lies in the content created to educate customers on how to make the most of their products. A consistent flow of educational content about optimizing the use of your software will demonstrate that they have a supportive partner that leads them down the road to improved productivity and business success. With detailed usage data in hand, your marketing team has precise points to address in educational content.
Advertiser: Skilljar
Whether you’re looking to kickstart or expand your customer education program, you need access to a budget. Learn how you can demonstrate the positive ROI of customer training and make the case for securing a larger budget in our latest eBook!
Product Management Unpacked
AUGUST 28, 2020
Product Leaders Product Management Education ms in product managementDiscover what's behind this year's outstanding cohort.
Rahul Abhyankar
MARCH 1, 2018
Have MBA Programs Churn out Takers Not Makers] by Rana Foroohar based on her book “Makers & Takers: The Rise of Finance and Fall of American Business” talks about the state of business education in the US. For my friends in India, I am curious to know if … Continue reading Why Has Business Education Failed Business → Business Schools Career/Leadership Product ManagementThis article [Want to Kill Your Economy?
ProductCraft
FEBRUARY 8, 2019
This week on Product Love, I talked to Adam Avramescu, Head of Customer Education at Checkr. We spent a lot of time discussing the importance of customer education and why it should be a priority for all companies. Originally an educator, Adam sees huge potential for the customer education space to grow within SaaS companies. The post Product Love Podcast: Adam Avramescu, Head of Education at Checkr appeared first on ProductCraft by Pendo.
AlphaHQ
AUGUST 4, 2020
This chasm between experiences leads to a lack of conversation, education, or action being taken. . About 12% said they’re uncomfortable having conversations because they don’t know enough about racial inequality and discrimination, which offers an opportunity for professional education.
Advertiser: Skilljar
In this eBook, we will show you a new framework for building a customer onboarding program, including how to segment users and drive long-term value and retention through education.
TSIA
FEBRUARY 8, 2018
In my recent blog, “What Is Education Services?” ” I covered the basics of what the definition of education services is, and even touched upon what it isn’t. In this post, I will briefly cover the traditional forms of delivery used by most Education Services (ES) organizations and then discuss less traditional delivery options that are proving to be successful
AlphaHQ
AUGUST 4, 2020
This chasm between experiences leads to a lack of conversation, education, or action being taken. . About 12% said they’re uncomfortable having conversations because they don’t know enough about racial inequality and discrimination, which offers an opportunity for professional education.
AlphaHQ
AUGUST 4, 2020
This chasm between experiences leads to a lack of conversation, education, or action being taken. . About 12% said they’re uncomfortable having conversations because they don’t know enough about racial inequality and discrimination, which offers an opportunity for professional education.
TSIA
DECEMBER 14, 2017
What is education services? The role and nature of education services (ES) organizations has been morphing over the past few years. However, one consistent element is that education services, or whatever name your company gives to a similar organization, is responsible for customer-facing training. While this describes the common audiences that ES organizations serve, it doesn’t answer the question, which really boils down to the charter of education services.
Advertiser: Skilljar
On-demand training is a powerful tool you can leverage to support new customer onboarding and ongoing education through the customer lifecycle. In this eBook, we’ll delve into the 3 key benefits of on-demand training for your customer onboarding process.
TSIA
DECEMBER 8, 2015
One of the inquiries that TSIA is getting more and more frequently from its Education Services (ES) membership is, “How can education services help drive adoption?” Adoption, in its simplest form, is getting a customer to use the product more, whether it’s a technology product, education product, or both
The Product Coalition
JULY 3, 2018
Support Hero is self-service knowledge base that helps companies educate their clients. Helping them to create and deliver a game changing user education experience that increases retention and engagement, while reducing customer relationship costs. Keep improving your support resources to educate your users over time. Our unique value Support Hero helps you improving your support resources to educate your users over time.
TSIA
AUGUST 29, 2017
At TSIA, we’ve written a lot about customer adoption, and I personally have authored several posts that illustrate the role education services can play in facilitating it. In this post, I want to share with you a collection some of my favorite posts that tell the broad story of adoption and where education services can fit into your strategy
TSIA
JANUARY 10, 2019
As the head of TSIA’s Education Services (ES) research practice, I receive a lot of questions from our members about education subscription offers, from deciding on subscription pricing to what should be included. However, based on TSIA’s Education Services research, I have identified four key elements of a successful education subscription offer
Advertiser: Skilljar
Certifications can be a huge pillar of Customer Education programs, but they can also be really daunting. In this guide, we will explore the world of credentials in-depth and how they relate to customer and partner training programs.
Revulytics
MAY 4, 2018
ReachOut in-application messaging is a great way to educate new users about your software by pushing relevant educational content their way when it will be most impactful – while they’re using the software. It’s quick and easy to set up ReachOut messages to launch in your application – even without any technical expertise. In this short video, you’ll learn two, step-by-step examples of how to: Create a message that will reach all new users.
TSIA
NOVEMBER 29, 2016
For a sample of the type of insight you will receive by taking advantage of this valuable resource that comes with TSIA membership, take a look at this SlideShare featuring 3 key research trends from TSIA's Education Services Benchmark Study Through TSIA's comprehensive benchmarking program, you can measure your company's performance against your industry peers, identify your strengths, and see where you can improve to ensure future success.
TSIA
NOVEMBER 17, 2017
Getting your foot in the door of a prospective education services (ES) customer is often as simple as offering a free sample of the value you can bring to their organization. But, free offers shouldn’t just be given away without a strategy. While a free strategy is most commonly employed with new customers, free offers can be sprinkled throughout the customer lifecycle.
TSIA
SEPTEMBER 29, 2016
When it comes to developing new offers for your education services business, you'll want to make sure you're providing offers that your customers want. So, how do you differentiate between what your customers want and what your education organization thinks they want?
Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic
Experimenting as a way to explore new products, services, and business models can help eliminate the guesswork involved in building something your customers actually value. That said, it's often quite tricky to take your vision and figure out the first experiment to run. How do you get started? How can you ensure your experiments are well-designed? Join Nick Noreña, educator, entrepreneur, and currently an Innovation Coach at Kromatic, as he walks us through how we can figure out the right experiments to run for any product or service, and in organizations of all sizes.
TSIA
JANUARY 21, 2016
As technology solutions providers, you want to make sure your customers are effectively using and adopting your company's products and/or services. When customers are able to achieve their desired business outcomes with a solution, they’re likely to spend more with your company, so it’s in your best interest to make sure customers are realizing a solution’s full potential and achieving their ROI.
TSIA
DECEMBER 18, 2015
At TSIA, we talk a great deal about data. We have frameworks , case studies, and lots of conversations with our members about how to leverage big data assets. During these conversations, I walk our members through a succession of questions, starting with their goals, current plans, and progressing through to their data assets and analytic capabilities. In many conversations, members inform me that they have limited, or no, access to rich customer data.
Inside Intercom
DECEMBER 13, 2018
In this video, we chat about how our Sales team’s usage of educational video has helped shape the content itself into a more dynamic feature-specific format, increasing customer engagement (by ~84%) and reducing our cost to sale (~13% decrease in the sales cycle). The post How our sales team helped reboot our educational videos appeared first on Inside Intercom. video at Intercom.
Userpilot
SEPTEMBER 18, 2020
…but it also leads to efficiency gains every time a new user falls into your runner – which means you’re basically building a user adoption flywheel if you see onboarding as continuous education loop.
Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic
We all want to build successful products - and that means satisfied customers. Before anything else, you must understand what problems you can solve. The best way to do that is to get out of the building and start asking questions. But how can you make the most of those conversations, and ensure that you walk away with productive insights? Join Nick Noreña, educator, entrepreneur, and currently Innovation Coach and Advisor at Kromatic, as he covers how we can effectively action our findings from customer discovery conversations.
TSIA
NOVEMBER 8, 2016
To provide some insight on how customer success relates to my specific area of research, education services , I'd like to provide an overview of the primary responsibilities of customer success and 7 ways education services can contribute to these activities
TSIA
JUNE 28, 2016
a Siemens business , talks about how a TSIA membership has helped Camstar accelerate their education offerings and grow their revenue. We could tell you how a TSIA membership can add value to your business, but why not hear it directly from one of our members? In this video clip, Kurt Kuelz of Camstar Systems, Inc., Here's what he had to say
TSIA
NOVEMBER 19, 2015
As the technology industry continues to shift its focus to customer outcomes, education services organizations need to transition from a delivery-intensive model to a content-intensive model. To support that strategy, education organizations will need to add some new capabilities to their repertoire
TSIA
SEPTEMBER 22, 2017
Journeys come in all shapes and sizes. Some are short and easy, like a quick weekend getaway, while others are long and arduous, like a multi-week trip to parts unknown. The longer and more complex the journey, the more a plan or a roadmap, literally and figuratively, is needed to ensure success. Any journey starts with some basic questions: Where do I want to go? How am I going to get there? What do I want to see and do? What do I need to bring?
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