Run a Business, not a Backlog
Speaker: John Mecke, Managing Director of DevelopmentCorporate, Jon Gatrell, Principal Partner at Market Driven Business
The role of a product manager has evolved significantly over the past 20 years. In today’s Agile world, product managers are expected to be leaders in market knowledge, strategy, organizational enablement, etc. Numerical literacy is a key skill for effective product managers. The ability to express complex concepts in numerical, financial, or statistical terms is critical, but it is often an overlooked discipline. Executives, Board Members, and Customer economic buyers see the world through numbers and visualizations. Product managers need to be as competent in these domains as they are in understanding customer problems and pain points.