Sat.May 19, 2018 - Fri.May 25, 2018

Why roadmaps are a waste of time

The Product Coalition

When I started planning out product roadmaps a few years back, I thought to myself, this makes sense. Planning. It’s a good thing. Plan out a few releases ahead. That’s wise. Then I noticed something. Not once, not a single time, did the roadmap match up to what was built.

Building Product in a Post-GDPR World

Mind the Product

It’s GDPR week! Keep Calm and Manage Data Responsibly! I’m not going to go into an exhaustive breakdown of exactly what GDPR is, as there are plenty of other perfectly good posts about that. I’m also going to avoid – wherever possible – the legalese and specific jargon that comes with it. By this point, you’re either familiar with it or you’re in for a nasty shock in the near future!

Am I a Product Manager or a Product Owner? Part 1

bpma ProductHub

By Ellen Gottesdiener Part 1: Confusion Abounds With the maturing of the software industry and with an overwhelming acceptance of agility, I am still surprised at the inconsistency and overall confusion between what product managers and product owners do. On a panel I participated on this very topic, the presenters had different, sometimes contradictory perspectives.… … Product Strategy

6 Hacks for Better Backlogging

Task lists and the product backlog in particular have a tendency to become monstrosities that spread fear in the hearts of team members. A single task can dwell in the mind, its shadow growing all the way to Mordor, paralyzing otherwise efficient team members. Here’s how not to.

Agile 52

Build vs. Buy: Implementing the Right Experimentation Solution

Choosing Whether to Build or Buy. To build and deliver products that customers love, product teams at leading enterprises such as Uber, Netflix and Airbnb are focusing on experimentation as a critical business process. These teams are empowered to A/B test each new feature and gain valuable insights before rolling it out widely. After seeing what these companies accomplish with experimentation, you may be considering whether to build your own testing framework, integrate an open source solution, or invest in a commercial experimentation platform like Optimizely Full Stack. Download this whitepaper to discover: The key questions product teams must ask before choosing to build or buy. The most common requirements that enterprise teams have for experimentation. How to avoid key mistakes and plan for success when building an internal system.

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Embrace Reciprocal Learning in the New Issue of Pragmatic Marketer

Pragmatic Marketing

Startups can learn a lot from established enterprise companies, including where the potholes are and the best ways to navigate around them. But they can also teach enterprise companies a thing or two about speed, adaptability and innovation.

Social Media has the “Exact Same Negative Effect on Depression” as Eating Potatoes

Nir Eyal

It feels impossible to tell if the technology our kids use should be celebrated or feared. A few years ago I wrote a book, Hooked, about how technology can be used to change our habits. I intended the book to teach startups how to build healthy habits, but now I’m not so sure. With headlines […]. The post Social Media has the “Exact Same Negative Effect on Depression” as Eating Potatoes appeared first on Nir and Far. Digital Distraction

Books 147

Democratising Online Controlled Experiments at by Lukas Vermeer

Mind the Product is a European company with a reputation for running experiments in a sophisticated way. Lukas Vermeer is a senior product owner at and one of the key players who established not only the tooling, but more importantly the culture behind experimentation at

Exploring When To Partner

Under10 Playbook

Most tech organizations build most or all of the technology needed for their products. But should you? Always consider buying or partnering before embarking on a new development project—whether a big feature or a new product. There are merits to building internally.

Getting Started with Product Experimentation

How Product Development Teams Reduce Guesswork and Innovate Faster. Product development teams are embracing iterative release processes such as agile and continuous delivery to mitigate risk and adapt to evolving customer requirements. This trend is enabling teams to be more productive and increase product quality. But how do you know if you are building the right product or feature? Experimentation can help your team prove whether you are building the right product and eliminate uncertainty and guesswork from your software development process. Download this whitepaper to learn: How experimentation fits in with the agile development process. Best practices for integrating experimentation into your release process. Key considerations when buying an experimentation solution. Ways to optimize performance and ensure security and compliance.

Question on Building a Fence in Price Segmentation

Pragmatic Marketing

I always enjoy hearing from alumni who have taken the Pragmatic Marketing Price course : I was in your Austin Class last May. It was fantastic, and I had a question on price segmentation for software.

Design leadership as a subversive activity

Inside Intercom

Design management can be a strange beast. On the one hand, you work your butt off to stack your team with the most creative, curious and diverse individuals you can find.

Writing Customer Success Stories Before You Build the Solution

Proficientz – Product Management University

The greatest athletes in every sport have one thing in common – the innate ability to see plays before they happen. If you’re a product manager, imagine how great it would be to envision the ultimate customer success stories before you build the product. If you aspire to be the Michael Jordan, Serena Williams or Wayne Gretzky of product managers, you just have to step outside the metaphorical product box and see the game through the eyes of the customer.

B2B 109

How Food52 Strikes a Winning Balance Between Content and Commerce

First Round Review

Food52 co-founders Amanda Hesser and Merrill Stubbs have always led with engaging content, confident that sales would follow. Here's what startups can learn from them on how to connect content and commerce to build a brand. Continue reading at First Round Review »

Drive Quality and Velocity with Feature Flags

Drive Quality and Velocity with Feature Flags. Launching a new feature is a risky proposition. Even the most well designed and researched features can have unforeseen consequences for your application performance and business metrics. Rolling back a poor performing feature can be time consuming and costly. However, it doesn’t have to be. Implement feature management and experimentation in your development lifecycle to reduce risk and prove impact when launching features. Download this whitepaper to learn: How to ship products faster with higher quality. The best way to launch features with less risk and more control. How to prove the impact of every feature release with experimentation.

5 Killer Blog Posts on Products and Product Management

Good content is not easy to find – that much is no news. It’s even harder to find truly valuable blog content for product managers. You know, the kind of stuff that makes your brain go “Aha!” and that really, actually contributes to your craft as a PM.

Blog 52

Build the right thing

Inside Intercom

This week I gave a talk at The Next Web on the importance of your product strategy when scaling a company. When I speak to startups, I am often asked, “What is the one thing?” ” or “Give me one tip.” ” But I don’t have a single top tip for you.

Stop Looking For Customer Problems

Proficientz – Product Management University

There’s an old saying in sports – winning cures everything. The same could be said for B2B organizations that consistently meet their strategic goals. When organizations are winning, many of their so-called problems fade into the background. Which brings me to an important point that every product management team should consider: If your organization is on a crusade to find and solve customer problems, STOP! Instead, just focus on helping them “win” more.

B2B 109

What is UX prototyping and why should you test at this stage?


Exploring the basics of creating and testing UX prototypes. The best user experiences don’t happen by luck.

A Guide to Designing Delightful Dashboards

Speaker: Daniel O'Sullivan, Product Designer, nCino and Jeff Hudock, Senior Product Manager, nCino

We’ve all seen the increasing industry trend of artificial intelligence and big data analytics. In a world of information overload, it's more important than ever to have a dashboard that provides data that's not only interesting but actually relevant and timely. Dashboards assist decision makers facilitate new ideas and business opportunities, increase customer approval rates, and analyze current business process. All of these activities play a vital role in providing the superior experience your customers demand.

6 Product Management Conferences You can Still Make in 2018

Half way through 2018, it’s not too late to catch up with the latest trends and developments in product management, at some of the world’s spearheading conferences on product management and growth. Mind the Product SF. San Francisco, CA, July 16-17.

Announcing Intercom on Marketing – the print and audio edition

Inside Intercom

Today we’re launching our latest print and audiobook – Intercom on Marketing. Published in a digital format back in January, more than 35,000 people have already enjoyed our no-nonsense, actionable advice covering the entire spectrum of marketing, from messaging to monetization. But a recurring piece of feedback we’ve got from our readers is that they don’t like being chained to one format, and want to enjoy our books in ways that extend beyond the confines of PDF and mobi.

Join UserTesting at Enterprise UX


The countdown is on for Enterprise UX in San Francisco! Enterprise UX is an annual event that focuses on the unique challenges professionals face in creating enterprise experiences. The conference is intended for anyone committed to creating better enterprise experiences, … The post Join UserTesting at Enterprise UX appeared first on UserTesting Blog. CX Product Research

Five Myths About the PM Role by Noah Weiss

Rahul Abhyankar

Very good tweetstorm by @noah_weiss, Head of Search, Learning, & Intelligence at @SlackHQ in NYC. Former SVP of Product @foursquare + Google PM on structured search. Stanford alum, Brooklyn native. Product Management Tweetstorm

The Top 5 Most Common Rapid Prototyping Mistakes

Speaker: Teresa Torres, Product Discovery Coach, Product Talk

When you think of "rapid prototyping", what comes to mind? If you work in digital products, you might think wireframes and mockups as a quick way to get user feedback on our designs. Rapid prototyping is quickly becoming ubiquitous, and with good reason. It is a powerful tool for thinking through different aspects of your product and answering questions to all sorts of design questions. They're also a great way to externalize what lessons you learn about your product along the way.

6 Hacks for Better Backlogging

Task lists and the product backlog in particular have a tendency to become monstrosities that spread fear in the hearts of team members. A single task can dwell in the mind, its shadow growing all the way to Mordor, paralyzing otherwise efficient team members. Here’s how not to.

Agile 52

Use exploratory research to keep innovative teams going

Inside Intercom

In today’s data-driven world, the idea of using research to build great tech companies has gone from being buzzworthy to expected. User testing is now a must-do, thanks to the lean build-measure-learn mantra that has inspired modern product development. It’s also been great to see exploratory research gaining ground as a strategy for identifying product opportunities. Exploratory research is often the starting point of our product development process here at Intercom.

Bored Product Managers Aren’t Doing These Things

The Product Coalition

Why they say great product management is a 60 hour a week job A while back, I caught myself feeling bored while sitting at my desk.

Business Website Design: How To Make It Awesome? (UX Case Study)

UX Studio

A website redesign does not take much. It means you already have a website which just needs a facelift, right? If so, it usually takes one to three months, depending on information load and purpose. So why did we work three times longer on this business website design? Client. TRIGO Group offers quality solutions, mainly focusing on the automotive, aerospace and other transport industries.

Turning Metrics into Dollars: How to Turn Your Analytics Data into a Real Financial Model for your Startup

Speaker: Tristan Kromer, Lean Agile Coach, Kromatic

Some teams struggle to constantly optimize conversion rates without understanding the financial impact of those conversion rates. Sometimes that 0.1% increase isn't worth the engineering time we're spending! Early stage startups in particular may not need a four year business plan, but they need to start building out a model which will show how they can someday be profitable. At the very least, they need to be able to see the impact of a change in retention rates to their user growth.

TEI 177: Creating a hybrid Agile Stage-Gate process – with Colin Palombo

Product Innovation Educators

How product managers can turn a marathon into a sprint. Many medium to large organizations are adopting agile practices, such as the use of Scrum. Some are having more success with the adoption than others.

How exploratory research paves the path to efficient innovation

Inside Intercom

In today’s data-driven world, the idea of using research to build great tech companies has gone from being buzz-worthy to expected. User testing research is the backbone of the modern, lean, build-measure-learn mantra by which software is now made. At Intercom, exploratory research has also emerged as a key component in Intercom’s toolkit.

UI/UX Articles and Interesting Tidbits of the Week

The Product Coalition

May//18//2018 Here are some interesting finds on UI/UX of the week! link] Brutalism and Antidesign. Interesting article from the Nielsen Norman Group, focused on detailing what Brutalism and Antidesign movements are about, and how they impact the product experience and how users consume information.

Dear Strategy: 050 Why Strategy Is Such an Uncomfortable Word

Dear Strategy

On this week’s episode, host Bob Caporale, President of the product management and product strategy training company Sequent Learning Networks , answers the following question: Dear Strategy: “Why is ‘strategy’ such an uncomfortable word?”. Read the full blog post. Original Music by Bob Caporale. The post Dear Strategy: 050 Why Strategy Is Such an Uncomfortable Word appeared first on Dear Strategy Podcast. Podcast

Maybe We Should Be Problem Managers Instead

Speaker: Steve Johnson, Founder and CEO, Under10 Playbook

Yet many product managers and most product owners are too busy with tactical issues that they never come close to addressing these issues. Is product management primarily supporting the tactics of other departments? Or is it a strategic role that is grounded in market facts? Personal experience with customers is the source of product management insights. Product managers need to look beyond UX to the entire customer experience through every step of the product life cycle.