Sat.Oct 09, 2021 - Fri.Oct 15, 2021

3 Product Marketing Myths to Dispel

Proficientz

Product Marketing may be one of the most misunderstood and undervalued functions as evidenced by the fact that so many B2B organizations still don’t have it.

Getting Over FOMO, the Fear of Missing Out

Nir Eyal

FOMO, the "fear of missing out,” refers to the feeling of “anxiety that an exciting or interesting event may currently be happening elsewhere.”

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Building a product roadmap to avoid potholes down the road

Mind the Product

Product roadmaps: love 'em or hate 'em, you probably spend a lot of time on them. Very often, that colorful set of bars on the timeline that we artfully sell to our leadership inadvertently leads to challenges down the road. Here are some roadmap tips to get your project off and running. [.]

Four Lessons from Ian Hassard, Senior Manager of Product Management at Auth0

Apptentive

Whether you’re new to the product management field or a seasoned professional, it’s always valuable to learn from your peers’ lived experiences.

Monitoring AWS Container Environments at Scale

In this eBook, learn how to monitor AWS container environments at scale with Datadog and which key metrics to monitor when leveraging two container orchestration systems (ECS and EKS).

Erste Group redefining digital customer experience with continuous feedback

Usersnap

76% of all bank interactions are online nowadays, create remarkable digital customer experience are not just buzzwords. It is the utmost important, revenue-correlated topic in FinTech. Luckily for Erste Group, they’ve been focusing on customer experience since the very beginning.

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How to lead your product – Part 1: Leadership and management

Mind the Product

What really is the difference between managing and leading your product. Don’t product managers need to be able to both manage and lead? In this piece, we'll delve into why product leaders should care about both. [.]

Handling Product Management Burnout

The Product Coalition

6 ways to save your burning PM soul. Continue reading on Product Coalition ». mental-health life-lessons burnout mental-health-awareness product-management

How To Understand Your Team Type: Collocated, Satellite, Cluster, Nebula

Johanna Rothman

I've been hearing people talk about “hybrid” remote teams. So far, every person I've talked to means something different.

UX Gamification: Concepts For Increasing User Engagement And Experience In SaaS

Userpilot

At its core, UX design comes down to helping customers solve their problems. But what if you could make that journey more engaging by using UX gamification?

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Feedback: The Secret to Innovating Your Product Development Process

Speaker: Liz Love, Chief Commercial Officer at ProdPad

Join Liz Love, Chief Commercial Officer at ProdPad as she details how product feedback can improve your product development process while mitigating stakeholder conflict, constant feature requests, failed launches, unexpected outcomes, unhappy users, and complexity.

SUNDAY REWIND: Mental Health as a Product Person – Let’s Talk

Mind the Product

Today is World Mental Health Day which means there’s only one Mind the Product post we want to rewind to today: Mental Health as a Product Person – Let’s Talk.

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Virtual Concierge Disrupt the Hospitality Industry These Days

The Product Coalition

Virtual concierge helps hospitality brands providing guests with insider information, and this digital concierge does many in-person concierge services during their stay. Applying digital technology to business operations has become a rising trend, especially in hospitality.

5 Tests for Your Holiday Website Optimization Strategy

AB Tasty

With the holidays right around the corner, brands should start cooking up ideas now to provide the best customer experience on their sites! This article was originally posted on AB Tasty as 5 Tests for Your Holiday Website Optimization Strategy

What Is Feature Bloat And How To Avoid It

Userpilot

When building a product, it is sometimes difficult to draw the line between what features to build and which ones to let go of. If that line is not drawn early and often, you end up with the most horrifying term any product will ever encounter: feature bloat.

How a Strong Customer Engagement Strategy Can Improve the Usability of Your Product

Speaker: Hannah Chaplin, Director, Product Marketing at Pendo and Esther Edel, Product Operations Analyst at Pendo

Join Mobile expert Hannah Chaplin as she shares best practices and real examples to help you improve your mobile apps with in-app guides.

Stay Humble or Be Humbled — Case Studies from the Experimentation Trenches by Anthony Rindone

Mind the Product

In this #mtpcon Digital Americas session, Anthony Rindone, product manager for experimentation at Split discusses how to make better product decisions through experimenting. [.]

Finding it difficult to land a product interviews?

The Product Coalition

If you are looking for your first product management job right out of school, the entire process can be overwhelming and a difficult one… Continue reading on Product Coalition ». product-management networking job-search interview job-hunting

How healthcare companies can use analytics and optimization tools to improve patient experience

Mixpanel

Healthcare brands that practice A/B testing and personalization are 5x more likely to report faster growth than those that do not, according to a study by the A/B testing and personalization platform Kameleoon and Forrester Research.

The Playbook for Hiring the Right Marketer at the Right Time for Your Startup

First Round Review

Should you hire a brand, product or growth marketer, and how do you know when you've found the right candidate? Maya Spivak, former marketing leader at Segment and Wealthfront, unpacks her frameworks for identifying the type of marketer your startup needs, interviewing and closing candidates

Assess and Advance Your Organization’s DevSecOps Practices

In this white paper, a DevSecOps maturity model is laid out for technical leaders to use to enable their organizations to stay competitive in the digital economy.

Org charts eat culture for breakfast: Why an agile mindset alone won’t help you by Björn Waide

Mind the Product

In this MTP Engage Hamburg talk, Björn Waide, Managing Director at Haufe-Lexware shares his experiences on building a free-thinking innovative culture. [.]

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25 SaaS Marketing Best Practices And Strategies For Success In 2021

Userpilot

Have you tried including SaaS marketing best practices in your SaaS marketing strategy and accelerate product growth ? Sounds simple, right? Not necessarily. Effective SaaS marketing strategies can be hard to pull off if you don't know where to start, but I'm here to help.

Mobile App Software Testing: A 10-Step Guide for a Successful Digital Transformation Journey

The Product Coalition

The digital transformation has changed businesses once and for all. To stay competitive in this new environment, tech-savvy C-levels put advanced technologies in the center of their winner-takes-all strategies. Being a pivotal digital enabler, mobile apps deserve special attention.

Diverse Thinking Requires Diverse Minds: Mental Health and Product Management

BrainMates

Have you ever noticed that Product Managers often have career paths that are more… let’s say interesting than others? I’ve certainly observed that a lot of people in the Product profession have followed a long and winding road.

Address the Challenges of Siloed Monitoring Tools

Companies frequently experience monitoring tool sprawl. Find out why monitoring tool sprawl occurs, why it’s a problem for businesses, and the positive business impacts of monitoring tool consolidation.

An introduction to impact mapping – Tim Herbig on The Product Experience

Mind the Product

We asked consultant, trainer and author Tim Herbig to give us the crash course on Impact Mapping, including how to get people to understand the difference between an Impact and an Outcome. [.]

10 Important Retention Metrics For SaaS And How To Improve Them

Userpilot

Tired of tracking retention metrics that get you nowhere? You’ve come to the right place. For SaaS businesses, customer retention is the easiest way to achieve growth. To achieve that, you need to first have an accurate idea about how your product is performing.

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How Has Technology Adoption Life Cycle Been Shortened in 2021?

DevelopmentCorporate

SaaS has fundamentally changed the technology adoption life cycle for software. What Marc Andreesen said took 25 years to accomplish is now happening in less than a decade. The birth, rise, and demise of new software technologies can now be measured in months instead of decades.

Championing Product with a 6 Week Onboarding Program

BrainMates

An Interview with Phil Koziol, Product Manager at Good Pair Days. What is the longest onboarding process you have experienced when starting a new role? A few days or maybe a week? More often than not, a Product Manager starts a new role and is immediately bombarded with tasks and responsibilities.

Cloud-Scale Monitoring With AWS and Datadog

In this eBook, find out the benefits and complexities of migrating workloads to AWS, and services that AWS offers for containers and serverless computing.

Product Managers Learn That It’s All About The Packaging

The Accidental Product Manager

It all about the experience Image Credit: Praveen. So product manager, what does your product look like? No, I mean when your customer first has a chance to get their hands on their version of your product, what does it look like? Does it show up in a nondescript cardboard box?

Fitting in at FAANG: How to Ace Google, Facebook, and Amazon Behavioral Interview Questions

PMLesson's Ace the PM Interview

Some of today’s most sought-after jobs are at a handful of big tech companies known as FAANG (Facebook, Amazon, Apple, Netflix, and Google). These companies receive thousands of applications per year, and they have their pick of top talent.

12 Announcement UI Modal Examples From The Best SaaS Apps

Userpilot

Getting a user's attention can be tricky but what if there was a surefire way to get your message across? That's exactly what announcement UI modals help you do which makes them an invaluable asset for any in-app marketing strategy.

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