Sat.Apr 22, 2017 - Fri.Apr 28, 2017

Trending Sources

When Hollywood Meets Silicon Valley: Why Big Media Needs Product Management

Mind the Product

The role of product management is becoming more and more important inside media companies.

How to Use Personality Science to Drive Online Conversions

Nir Eyal

Nir’s Note: This guest post is by Vanessa Van Edwards, lead investigator at the Science of People — a human behavior research lab.

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Goodbye Scion – What Happened To You?

The Accidental Product Manager

The Scion brand is being retired by Toyota Image Credit: Aaron Van Dike. You would think that if you became the product manager of something as big as an automobile, you’d be set for life.

ABM and How It Can Optimize Product Marketing

280 Group

This is a guest post by John Armstrong, CMO, Zettaset. How is ABM Different? Product marketers driving account-based marketing (ABM) programs operate with a different thought process when it comes to marketing to individual accounts because they think more like sales people.

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Experiences in Product: Shendi Wang Explains her Career Path

Mind the Product

Shendi Wang is a Business Leader of Product Development and Innovation at Mastercard. In her ProductTank NYC presentation, she discusses her own personal experiences in product and how they have helped her to discover the types of products she wanted to create.