Sat.Apr 10, 2021 - Fri.Apr 16, 2021

How to Choose the Right KPIs for Your Product

Roman Pichler

What are KPIs? Key performance indicators (KPIs) are metrics that measure how your product is doing. Effective KPIs help you understand if your product is creating the desired value for the users, the customers, and the business. Without KPIs, you end up guessing how well your product is performing.

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VP of Product Management: Your 7-Point Plan for the First 100 Days


Congratulations! You’ve just landed your first VP of Product Management job and expectations are sky high. No pressure! Here’s a 7-point plan for your first 100 days. The objective of this particular plan is to get you playing offense right out of the gate.


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Product Marketing Manager Salary [2021 Data]

280 Group

Status of the Job 2021: Product Marketing Manager. Over the past year, the Covid-19 pandemic has brought unprecedented change to organizations across all industries and sectors.

Managing Expectations – Product Management at Startups

Mind the Product

One of our universal truths in product is that the nature of the job varies greatly between organizations.

Embedded Analytics Product Fit Guide - A Product Manager’s Handbook

Adding embedded analytics to your software doesn’t have to be an overwhelming task. This guide is the perfect companion for SaaS product managers. It will walk you through the process of choosing the right analytics provider step by step.

Top Three Scrum Changes You Might Not Know About

The Product Coalition

Changes in Scrum commitment, grooming, and team Continue reading on Product Coalition ». agile scrum scrum-master agile-methodology software-development

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Introducing Journeys: A New Way to Explore the Paths Users Take Through Your Product


Today, we’re launching our first new tool in 5 years. It’s a new way to explore the various paths users take through your product, to uncover the most common paths users take and gain a deeper understanding of the customer journey. We’re pretty excited about it, and we bet you will be, too.

Why every product and UX leader needs to be a storyteller

Mind the Product

What are the priorities for the next few months? It’s the question I asked every time I went to help an organization struggling to release a new product or get customers to adopt their current ones.

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Secrets of Virtual Reality in The Medical Field

The Product Coalition

Virtual Reality in Medical Field allows both patients and doctors to interact with simulated environments for better medical education, rehabilitation, and treatment.

Product Manager Title Inflation: How Far Will It Go?


Why are there so many product manager titles? The list keeps growing! Once upon a time, there was one product manager title, product manager. Today and we have…. Product managers. Technical Product Managers. Principal Product Managers. Associate Product Managers. Senior Product Managers.

Product Management: Guide to Thriving as a Product Manager

As more organizations move from project to product thinking, Product Managers are occupying increasingly crucial roles. Download this guide to learn tips and strategies that will help you grow into a strong Product Manager and thrive in the position.

Unfreeze the “Frozen Middle” of Management

Johanna Rothman

I had great fun with Cherie Silas and Alex Kudinov on their podcast, “Keeping Agile Non-Denominational.” ” Listen to Unfreezing the Frozen Middle. You've seen or heard about this problem: Senior leadership says, “Yes we need agility!”

#mtpcon Digital APAC Day 1 highlights

Mind the Product

Today, #mtpcon Digital APAC got off to an exciting start! We saw three engaging keynotes covering discovery, product development, and cybernetics, plus a plethora of interactive breakout sessions.

Moving at the Speed of Trust: How to Get Your Product Team Aligned

The Product Coalition

Learn how to create an operating model to get your product team aligned and rowing in the same direction. Continue reading on Product Coalition ». software-development devops product-development product-management development

Why VoC Is Not Enough


The idea of listening to customers is as old as business itself. Over time that practice, formalized as “Voice of Customer” (VoC), has come to include interviews, surveys, and focus groups.

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Report by Dresner Advisory Services: Embedded Business Intelligence Market Study

According to the 2020 Dresner Embedded Business Intelligence Market Study, embedded business intelligence is crucial for application success. This report explores the current state of BI and why application teams are increasingly choosing an embedded solution.

How Naukri Builds Products: Interview with VP of Product, Puneet Verma


InfoEdge has been running successful products at scale and importantly, given the churn in the audience, the product teams really need to stay agile and keep building for the new audience and their evolving taste.

Cracking the PM Career – Jackie Bavaro on The Product Experience

Mind the Product

When we talk about product strategy, we often go back to the double diamond approach: identify the problem that you need to solve, then work on creating & optimising a solution for it.

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“Without an anchor, we can be drifted to any shore.”

The Product Coalition

We have to stop confusing working agile with working chaotically and not taking the time to think things through. Continue reading on Product Coalition ». product-management project-management ux reactive-decisions agile

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TEI 330: The coming work paradigm shift – with Matt Coatney

Product Innovation Educators

How product managers can prepare for success in a rapidly shifting work environment. This podcast will soon be known as Product Mastery Now.

Re-Thinking Translation for Business Growth in a Digital-First World

Effective localization is critical to business expansion. But traditional translation processes can't keep pace with today's agile, omnichannel realities. Read our eBook to discover the limitless possibilities uncovered by agile translation management.

Say hello to our NEW logo


As we have refreshed our too, we’ve launched our new logo. We decided it was best to say goodbye to the old logo that became a staple for our tool. Although the two color, CARDBOARD, typeface became what we’ve come to know and love, it was time to say goodbye.

Engagement Benchmarks for Retail and eCommerce Apps


Digital shopping exploded in 2020, with an increase in both consumers and usage. While some companies took a hit due to widespread lockdowns, those who swiftly adopted the digital shift won market share and, ultimately, new loyal customers during a difficult time for consumers.

Don’t Just Hire Great Product Managers, Build a Great Team

The Product Coalition

I joined Aircall in March 2020 as Head of Product. Soon after, despite the outbreak of the Covid 19 pandemic, Aircall raised $65M in Series C funding. The growth and product ambitions were huge and my role as a Head of Product was to help make this happen.

SOS: Mistakes That Every Product Manager Should Avoid!


So last week, India witnessed four new unicorns — and there is always a new product getting out in the market! There is so much competition and options to choose from. The industry is loaded with ‘kinda similar’ products with their ‘own’ USPs and offerings. Then what makes them unique?

Rightpoint Launches Cadillac's Reimagined In-Vehicle Experience

Every company is either an experience company today or will need to reinvent themselves to become one. Learn how Cadillac is using research, experience design and organizational change to deliver a next-generation user experience.

Going from Venture-Backed Rocket Ship to Independent Business with Sahil Lavingia of Gumroad

Business of Software Conference

Sahil Lavingia will be speaking at BoS Conf Spring.Online 26-27 April on the topic: “The Pros and Cons of Setting Your Own Goals as an Entrepreneur.” ” Venture-backed or independent?

Ways to Optimize UX in Mobile eCommerce


User experience (UX) is more important to a mobile shopping experience than you may at first realize. Imagine pulling up a digital store on your phone and finding it ugly and difficult to navigate, with overly long load times.

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Should I Say YES to This Feature Request?

The Product Coalition

As Product Managers, we need to make sure our product is consistently good throughout time, despite all the forces that try to interfere with it. This is our most challenging job. REQUESTS, REQUESTS EVERYWHERE Feature requests rain down from every source.

What is Customer Segmentation?


Customer segmentation is a classic marketing concept for good reason. There’s a high chance that not all of your customers have the same type of business, come from the same part of the world, or even use your product in the same way.

Making Software Pirates Pay: An E-Commerce Playbook

Vendors large and small have been using software intelligence to understand who is using unlicensed versions of their software so they can develop data-driven strategies to identify and convert unpaid users, generating new license revenue.

Being Curious, Innerwears and Being Judgemental: In Conversation with Kunal Shah


Note that this conversation was recorded in late 2019 when Indian app ecosystem was mostly dominated by Chinese apps like TikTok etc. Excerpts from the conversation with Kunal Shah.

Kevel: The “Seedstrapped” Company Supporting BoS

Business of Software Conference

BoS regulars will know that James Avery recently renamed Adzerk as Kevel, raised $11 million to grow the company, and had a very frank and enlightening conversation with Mark.

Outcome-Focused Personas — Create Meaningful Personas in Product Management

The Product Coalition

Personas have always had a significant but conflicted place in the UX (user experience) design process… Continue reading on Product Coalition ». ux design user-experience agile product-management