Using White Papers to Generate More Quality Leads

Proficientz

To this day, white papers are still largely viewed as more educational than propaganda. For all the white papers produced, many B2B organizations fail to get the maximum marketing value for their efforts. The Playbook: White Papers 101. A white paper in its most basic form educates prospective customers on your approach to addressing an issue without making a direct sales pitch. White Papers as a Hook.

Executive’s Guide to Digital Transformation and Monetizing IoT [White Paper]

TSIA

To provide this overview, we’ve created this white paper, “Executive’s Guide to Digital Transformation and Monetizing IoT,” designed specifically to help executives of traditional manufacturers make informed decisions for the good of their companies in the new age of IoT Whether you’re in a traditional industrial equipment, hardware, or healthcare technology company, digital transformation is having a drastic impact on the way your business is run.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Customer Value, Underperforming Products, Product Demo Objections and More

Proficientz

Plus, tips on using white papers to generate more qualified leads and the difference between voice of the customer and sales feedback. Using White Papers to Generate More Quality Leads. The B2B Product Manager Magazine May 2017 is now available. In this issue we examine the impact of a customer value culture, why products underperform and three steps to connect corporate strategy to product, marketing and sales execution plans.

Demo 100

9 Must-Read Books to Boost CRO Skills

AB Tasty

This action, which is often referred to as a conversion, could be completing a form, downloading a white paper or even making a purchase, depending on […]. A central element of digital marketing is conversion rate optimization (or refining the user experience on webpages, campaigns, and so on) so visitors are more likely to complete a desired action.

5 Early Indicators Your Embedded Analytics Will Fail

with white-labeled dashboards that match the rest of the. Predictive Analytics Workflow Capabilities White Labeling Integrated Security/Single Sign-On Write-back Personalization/Security Mobile Responsive 8 Like every other feature in your application, the world of.

Overcoming Bad Product PR

Proficientz

Then take the message externally in case studies, webinars, white papers and articles in trade publications. What suggestions do you have for overcoming bad product PR? I have a product that has a poor reputation based on legacy quality issues that have since been resolved. Rebuilding product credibility continues to be difficult internally and externally.

Product Manager Writing Skills to Grow Your Influence

Proficientz

With the exception of white papers, there are few product manager artifacts that require narrative style writing. How important are good writing skills for product managers? The short answer is, really, really important. You’ve written an MRD that (in your own mind) is a masterpiece, but no one’s reading it! You have to explain the gist of it in every meeting. There are two primary reasons.

Professional Services for XaaS: Is it Different?

TSIA

In this year’s “ State of Professional Services ” white paper, we concluded that 2014 had been a banner year for technology professional services organizations, with the prospects for 2015 being generally very good for the following reasons It’s commonly thought that professional services for X-as-a-Service (XaaS) is different from professional services (PS) inside of traditional companies. But just how true is that statement?

How Does Product Management Give you the Best Chance of a Successful Digital Transformation?

Mind the Product

Digital transformation is “the use of technology to radically improve performance or reach of enterprises”, according to an MIT and Capgemini white paper. Capgemini’s white paper states that “successful digital transformation does not happen bottom up. Moving from project-based thinking to product-based thinking is an essential part of delivering a successful digital transformation.

How to Detect Slow Database Queries Affecting Application Performance

eG Innovations

Read this white paper by APM expert Larry Dragich and understand the need for a converged application and infrastructure monitoring strategy. White Paper: The Case for Converged App & Infra Monitoring. The biggest challenge when a user complains of slow application is diagnosing why it’s slow: Is it due to a code-level issue or a database issue? Should we call the DBA or the application manager?

Why Conversational AI Is Key to Customer Service in the Customer Experience Era

In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature. Read the new Tractica white paper to learn how important conversational AI is to your CX strategy.

The Phenomenal Product Manager: Product Marketing versus Product Management

280 Group

Developing sales tools: white papers, presentations, collateral, competitive analyses for external use with customers. The article is a synopsis of The Phenomenal Product Manager: Chapter One , written by Brian Lawley. Let’s begin by clarifying the terms we are using and the roles and responsibilities for each. We’ll be using the term Product Manager to refer to both Product Managers and Product Marketers.

Transform Your Customer Relationships Using the Right Sales Collateral

Pragmatic Marketing

Download the white paper from MarketReach: Six Common Technology Marketing Mistakes (and strategies to avoid them). Modern marketers have a myriad of choices-both print and digital-when it comes to sales collateral and tools. But are your current tools properly aligned with your buyer's journey and the way customers want to do business today?

How to Achieve Product-Led Growth [+Webinar]

280 Group

You might provide leads with technical information, white papers, third-party endorsements or testimonials, or accomplish this via your demo or evaluation. What is Product-Led Growth?

3 Ways to Leverage Your Strongest Product Management Skills

280 Group

Writing thought leadership articles, white papers, blog posts or even books are great ways to deepen your product management skills. One of the best ways to learn more about a topic is to teach it to someone else. We see this all the time in our product management classes, where one student is able to help another based on their knowledge and expertise. Walking someone through a process not only teaches them the steps, but also reinforces your own learning.

Why Product Videos Should Be Part of Your Marketing Strategy

Innovatemap

Your marketing team may be stacked with the most eloquent writers, but if no one reads the highly-informative yet incredibly-long e-book or white paper they just produced, the effort is without reward. While certainly bits of a brand and its values are peppered within blog posts, white papers, social media, and more, those mediums can sometimes only offer a bird’s eye view of a company’s overall brand.

The 14 Top Success Patterns of Digital Business Models

CONTACT Software

The white paper identifies the central mechanisms of digital offerings and identifies the 14 most important patterns and blueprints for IoT-driven business models. The following white paper focuses on the second area of customer service improvement and uses the term “IoT” The analysis of IoT projects shows that the majority of projects are based on the expansion of a market position in existing markets, i. Download White Paper.

How to deal with limited budgets for user research recruitment and tools

Userzoom

White paper-style research and expert evaluations can also be done quickly and cheaply. White paper research and expert evaluations can be done quickly and economically. Although we strive to work in an environment where user research is a part of every stage of the product development lifecycle , and your executives have completely bought in to everything you do… we have to be realistic. Not everyone has the luxury of generous budgets, resources and sign-off. .

Monitoring Citrix User Experience in Real Time: See What Your Users Are Seeing

eG Innovations

White Paper: 4 Different Approaches to Measuring Citrix User Experience. User experience is the biggest and most important factor in determining the success of Citrix rollout in an organization. When end-users are happy with their virtualized applications and desktops, then everything is hunky dory and Citrix admins can focus on operations and maintenance. But when users are impacted due to, say, slow logons, session disconnects, slow screen refresh, etc.,

Why software sales is different from hardware sales and tips for bridging the gap

Innovatemap

Product marketers can produce different kinds of content, like white papers, case studies, customer testimonials or demo videos, to share with prospects over a period of time.

Leverage Marketing’s Expertise

Pragmatic Marketing

If the product marketing manager brings this problem to marketing for consideration, marketing’s suggestions might include: Writing a white paper on product infrastructure. Product management and product marketing professionals shouldn’t tell marketing teams how to generate leads; they should focus on problems in product growth and let marketing design the appropriate campaigns. Confusion about roles and responsibilities exists in most organizations. Who is responsible?

Leverage Marketing’s Expertise

Pragmatic Marketing

If the product marketing manager brings this problem to marketing for consideration, marketing’s suggestions might include: Writing a white paper on product infrastructure. Product management and product marketing professionals shouldn’t tell marketing teams how to generate leads; they should focus on problems in product growth and let marketing design the appropriate campaigns. Confusion about roles and responsibilities exists in most organizations. Who is responsible?

The Art and Science of Marketing: How Product Marketing and Demand Generation Should Work Together to Optimize [Spend]

Innovatemap

Start here with our white paper or contact us for a product marketing assessment. . Product marketing and demand generation have long found themselves on opposing sides of marketing teams.

Precision in the Language of Messaging

Pragmatic Marketing

“Our messaging/positioning leads to assets like product briefs, technical white papers and e-books, and demos that focus on product awesomeness. When awash with data and metrics, it’s easy for a product marketer to overlook precision in using the language of messaging.

Precision in the Language of Messaging

Pragmatic Marketing

“Our messaging/positioning leads to assets like product briefs, technical white papers and e-books, and demos that focus on product awesomeness. When awash with data and metrics, it’s easy for a product marketer to overlook precision in using the language of messaging.

Creating a Highly Skilled PM Team – You Asked, We Answered

280 Group

How do you address issues on PMs complaining about lack of time to do things, like preparing for Lunch and Learns or writing internal white papers? This month, we presented a webinar from our Product Management Leadership series – Building Great Products With Superior Product Management Skills. You can view the accompanying blog post here. We received so many great questions on the topic and have included answers to the top questions down below.

A Practitioner's Guide to Product Message Maps

Pragmatic Marketing

And they also serve as a messaging structure for white papers, presentations, webinars and product videos. More broadly, companies can use this information for subheadings on product brochures, within executive summaries of white papers, or as product descriptions for award nominations. And still others may develop content for white papers, presentations and other marketing communications. Indulge me for a minute.

Top class free Cloud Certication from Rackspace - Go for it!

SidsAvenue

Course content The course is in the form of white papers. I passed with 92% The language of the white papers is pretty lucid. I heard about cloud computing for the first time in 2008 and was fascinated by it. It promised to change the way IT is delivered and it has not failed at all. Since then, I have been trying to get my foot in the cloud ecosystem and ended up doing this: a. Wrote this post detailing the how cloud computing will kill Piracy.

5 Agile Trends We’re Seeing in 2019

Agile Velocity

If you’d like to learn more about how to avoid getting stuck in your Agile transformation, check out our white paper, 8 Common Pitfalls of an Agile Transformation. We’ve been watching companies thrive—and struggle—for a long time. 2019 is our ninth year as a company and marks over 15 years of my personal work with clients as they transition to Agile. Throughout our time as a team, we’ve identified many key issues and problems that affect companies on their Path to Agility.

Agile 67

More than Data: It’s Networked BI that Enables a “Single Version of the Truth”

Birst BI

You can learn more about Birst’s unique networked BI approach to data governance in the white paper “Governance in the Age of Data Discovery: Delivering Trust and Transparency at Business Speed.” Data governance is a broad topic that people seem to agree is important, but still argue about the details.

6 Guiding Principles for Effective Product Discovery

Product Talk

The first question might inspire solutions like “lunch and learns” or the sharing of white papers or blog articles, whereas the second question might inspire solutions like apprenticeship programs or pairing. I’m co-teaching a design course at Northwestern with my friend Jeff Merrell. We are teaching business leaders and change agents how to prototype their way to viable solutions.

Closing the Customer Feedback Loop

Centercode

Download the Free Feedback Playbook White Paper. Whether it comes early in the development lifecycle, right before launch, or between releases, customer feedback is vital to understanding what your target market wants and expects. Any time you talk directly with your market, it reveals incredible insights. That’s why carving out a process for collecting, reviewing, responding to, and taking action on feedback is critical. This is called “closing the feedback loop.”.

Vision vs. Strategy

svpg

It might be in the form of a story board, or a narrative like a white paper, or a prototype (referred to as a “ visiontype ”). Overview. In recent articles on keys to product success and the alternative to roadmaps I have highlighted that if you want the benefits of product team empowerment and autonomy, then you need to provide each team with the necessary context in which to make good decisions.

Vision 110

Decentralized Apps (DApps): Will They Transform The Mobile App Development Industry?

The Product Coalition

At first, Satoshi Nakamoto’s creation was originally designed to disrupt financial systems by delivering an immutable, peer-to-peer electronic cash system as described in Bitcoin’s white paper. Distributed ledger technology, also commonly referred to as blockchain-based technology, took the world by a storm in 2017. In fact, at one point Bitcoin, which is the first actual representation of blockchain technology, had briefly become the second most searched word on Google for 2017.

Only The Best: Expecting The Most From Your Agile Partner

Agile Velocity

If you’re looking to learn more about preparing for an Agile transformation , check out our white paper, 8 Common Pitfalls of An Agile Transformation. I’ve found most executives genuinely want to know, “How do I help our Agile transformation?” Becoming an agile company is new for leaders and teams. Yet, leaders are often left out while teams get the lion’s share of the attention from Agile coaches. As a fellow leader, I feel for them.

Agile 50

6 Great Resources to Learn about Social Selling

Roy Madden

The Future of Selling – white paper from Ogilvy & Mather. If you’re like us, you might have been hearing the term “social selling” at an increasingly frequent rate. We hear it at conferences, in LinkedIn forums, in team meetings, on Twitter, and on billboards. With social experiences like Twitter and Facebook becoming core to the web, this concept of social selling has become a definitive new approach for the ways that organizations think about building relationships.

Your First Days as Product Manager

Under 10 Consulting

You can probably find some customer documentation and help screens, release notes, product plans, sales and conference presentations, white papers and ebooks, and sales enablement tools. You’re in your first days as a product manager. In no time, your calendar will be full and you’ll have a zillion emails. There’s so much to do. Where should you begin? Before the demands of others overwhelm you, you need to prepare yourself to be the business and market liaison to the product team.

Combining DevOps and Agile Transformations to Achieve Business Outcomes

Agile Velocity

8 Common Pitfalls of An Agile Transformation (White Paper). Is your organization well underway implementing DevOps? Or maybe you’re just getting started with a DevOps initiative? Did you know you can maximize your chances of achieving desired business outcomes by combining DevOps with an Agile transformation? You Keep Using Those Words…. When you hear “Business Outcomes,” “DevOps,” and/or Agile transformation” – what comes to mind? We’ll share our definitions. (If

Agile 43

Only The Best: Expecting The Most From Your Agile Partner

Agile Velocity

If you’re looking to learn more about preparing for an Agile transformation , check out our white paper, 8 Pitfalls of An Agile Transformation. I’ve found most executives genuinely want to know, “How do I help our Agile transformation?” Becoming an agile company is new for leaders and teams. Yet, leaders are often left out while teams get the lion’s share of the attention from Agile coaches. As a fellow leader, I feel for them.

Agile 40

2019 Customer Validation Content Roundup

Centercode

This year, we’ve surveyed hundreds of companies and done countless hours of research to produce kits, ebooks, infographics, white papers , events , webinars , articles , and more to help CV professionals improve their skills and propel their careers.