Using White Papers to Generate More Quality Leads

Proficientz

To this day, white papers are still largely viewed as more educational than propaganda. For all the white papers produced, many B2B organizations fail to get the maximum marketing value for their efforts. The Playbook: White Papers 101. A white paper in its most basic form educates prospective customers on your approach to addressing an issue without making a direct sales pitch. White Papers as a Hook.

Executive’s Guide to Digital Transformation and Monetizing IoT [White Paper]

TSIA

To provide this overview, we’ve created this white paper, “Executive’s Guide to Digital Transformation and Monetizing IoT,” designed specifically to help executives of traditional manufacturers make informed decisions for the good of their companies in the new age of IoT Whether you’re in a traditional industrial equipment, hardware, or healthcare technology company, digital transformation is having a drastic impact on the way your business is run.

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Customer Value, Underperforming Products, Product Demo Objections and More

Proficientz

Plus, tips on using white papers to generate more qualified leads and the difference between voice of the customer and sales feedback. Using White Papers to Generate More Quality Leads. The B2B Product Manager Magazine May 2017 is now available. In this issue we examine the impact of a customer value culture, why products underperform and three steps to connect corporate strategy to product, marketing and sales execution plans.

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9 Must-Read Books to Boost CRO Skills

AB Tasty

This action, which is often referred to as a conversion, could be completing a form, downloading a white paper or even making a purchase, depending on […]. A central element of digital marketing is conversion rate optimization (or refining the user experience on webpages, campaigns, and so on) so visitors are more likely to complete a desired action.

5 Early Indicators Your Embedded Analytics Will Fail

with white-labeled dashboards that match the rest of the. Predictive Analytics Workflow Capabilities White Labeling Integrated Security/Single Sign-On Write-back Personalization/Security Mobile Responsive 8 Like every other feature in your application, the world of.

Overcoming Bad Product PR

Proficientz

Then take the message externally in case studies, webinars, white papers and articles in trade publications. What suggestions do you have for overcoming bad product PR? I have a product that has a poor reputation based on legacy quality issues that have since been resolved. Rebuilding product credibility continues to be difficult internally and externally.

Product Manager Writing Skills to Grow Your Influence

Proficientz

With the exception of white papers, there are few product manager artifacts that require narrative style writing. How important are good writing skills for product managers? The short answer is, really, really important. You’ve written an MRD that (in your own mind) is a masterpiece, but no one’s reading it! You have to explain the gist of it in every meeting. There are two primary reasons.

Professional Services for XaaS: Is it Different?

TSIA

In this year’s “ State of Professional Services ” white paper, we concluded that 2014 had been a banner year for technology professional services organizations, with the prospects for 2015 being generally very good for the following reasons It’s commonly thought that professional services for X-as-a-Service (XaaS) is different from professional services (PS) inside of traditional companies. But just how true is that statement?

How Does Product Management Give you the Best Chance of a Successful Digital Transformation?

Mind the Product

Digital transformation is “the use of technology to radically improve performance or reach of enterprises”, according to an MIT and Capgemini white paper. Capgemini’s white paper states that “successful digital transformation does not happen bottom up. Moving from project-based thinking to product-based thinking is an essential part of delivering a successful digital transformation.

How to Detect Slow Database Queries Affecting Application Performance

eG Innovations

Read this white paper by APM expert Larry Dragich and understand the need for a converged application and infrastructure monitoring strategy. White Paper: The Case for Converged App & Infra Monitoring. The biggest challenge when a user complains of slow application is diagnosing why it’s slow: Is it due to a code-level issue or a database issue? Should we call the DBA or the application manager?

Why Conversational AI Is Key to Customer Service in the Customer Experience Era

In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature. Read the new Tractica white paper to learn how important conversational AI is to your CX strategy.

Transform Your Customer Relationships Using the Right Sales Collateral

Pragmatic Marketing

Download the white paper from MarketReach: Six Common Technology Marketing Mistakes (and strategies to avoid them). Modern marketers have a myriad of choices-both print and digital-when it comes to sales collateral and tools. But are your current tools properly aligned with your buyer's journey and the way customers want to do business today?

The Phenomenal Product Manager: Product Marketing versus Product Management

280 Group

Developing sales tools: white papers, presentations, collateral, competitive analyses for external use with customers. The article is a synopsis of The Phenomenal Product Manager: Chapter One , written by Brian Lawley. Let’s begin by clarifying the terms we are using and the roles and responsibilities for each. We’ll be using the term Product Manager to refer to both Product Managers and Product Marketers.

Feedly is hiring a VP Marketing

Roy Madden

Develop marketing assets (presentations, blog posts, case studies, white papers, and webinars) for our demand generation campaigns and sales process. We are looking for a VP Marketing with a proven track record of driving growth in an early stage B2B SaaS environment.

How to deal with limited budgets for user research recruitment and tools

Userzoom

White paper-style research and expert evaluations can also be done quickly and cheaply. White paper research and expert evaluations can be done quickly and economically.

How to Achieve Product-Led Growth [+Webinar]

280 Group

You might provide leads with technical information, white papers, third-party endorsements or testimonials, or accomplish this via your demo or evaluation. What is Product-Led Growth?

3 Ways to Leverage Your Strongest Product Management Skills

280 Group

Writing thought leadership articles, white papers, blog posts or even books are great ways to deepen your product management skills. One of the best ways to learn more about a topic is to teach it to someone else. We see this all the time in our product management classes, where one student is able to help another based on their knowledge and expertise. Walking someone through a process not only teaches them the steps, but also reinforces your own learning.

The 14 Top Success Patterns of Digital Business Models

CONTACT Software

The white paper identifies the central mechanisms of digital offerings and identifies the 14 most important patterns and blueprints for IoT-driven business models. The following white paper focuses on the second area of customer service improvement and uses the term “IoT” The analysis of IoT projects shows that the majority of projects are based on the expansion of a market position in existing markets, i. Download White Paper.

Why Product Videos Should Be Part of Your Marketing Strategy

Innovatemap

Your marketing team may be stacked with the most eloquent writers, but if no one reads the highly-informative yet incredibly-long e-book or white paper they just produced, the effort is without reward. While certainly bits of a brand and its values are peppered within blog posts, white papers, social media, and more, those mediums can sometimes only offer a bird’s eye view of a company’s overall brand.

Precision in the Language of Messaging

Pragmatic Marketing

“Our messaging/positioning leads to assets like product briefs, technical white papers and e-books, and demos that focus on product awesomeness. When awash with data and metrics, it’s easy for a product marketer to overlook precision in using the language of messaging.

Precision in the Language of Messaging

Pragmatic Marketing

“Our messaging/positioning leads to assets like product briefs, technical white papers and e-books, and demos that focus on product awesomeness. When awash with data and metrics, it’s easy for a product marketer to overlook precision in using the language of messaging.

Monitoring Citrix User Experience in Real Time: See What Your Users Are Seeing

eG Innovations

White Paper: 4 Different Approaches to Measuring Citrix User Experience. User experience is the biggest and most important factor in determining the success of Citrix rollout in an organization. When end-users are happy with their virtualized applications and desktops, then everything is hunky dory and Citrix admins can focus on operations and maintenance. But when users are impacted due to, say, slow logons, session disconnects, slow screen refresh, etc.,

Creating a Highly Skilled PM Team – You Asked, We Answered

280 Group

How do you address issues on PMs complaining about lack of time to do things, like preparing for Lunch and Learns or writing internal white papers?

Leverage Marketing’s Expertise

Pragmatic Marketing

If the product marketing manager brings this problem to marketing for consideration, marketing’s suggestions might include: Writing a white paper on product infrastructure. Product management and product marketing professionals shouldn’t tell marketing teams how to generate leads; they should focus on problems in product growth and let marketing design the appropriate campaigns. Confusion about roles and responsibilities exists in most organizations. Who is responsible?

Leverage Marketing’s Expertise

Pragmatic Marketing

If the product marketing manager brings this problem to marketing for consideration, marketing’s suggestions might include: Writing a white paper on product infrastructure. Product management and product marketing professionals shouldn’t tell marketing teams how to generate leads; they should focus on problems in product growth and let marketing design the appropriate campaigns. Confusion about roles and responsibilities exists in most organizations. Who is responsible?

Why software sales is different from hardware sales and tips for bridging the gap

Innovatemap

Product marketers can produce different kinds of content, like white papers, case studies, customer testimonials or demo videos, to share with prospects over a period of time.

The Art and Science of Marketing: How Product Marketing and Demand Generation Should Work Together to Optimize [Spend]

Innovatemap

Start here with our white paper or contact us for a product marketing assessment. . Product marketing and demand generation have long found themselves on opposing sides of marketing teams.

11 Product Marketing Tools Every SaaS Company Should Try

Userpilot

TL; DR. Product marketing is different compared to general marketing in that product marketing teams know all the technical details of your SaaS product and communicates it through launch, feature announcements, white papers, and other mediums.

A Practitioner's Guide to Product Message Maps

Pragmatic Marketing

And they also serve as a messaging structure for white papers, presentations, webinars and product videos. More broadly, companies can use this information for subheadings on product brochures, within executive summaries of white papers, or as product descriptions for award nominations. And still others may develop content for white papers, presentations and other marketing communications. Indulge me for a minute.

Top class free Cloud Certication from Rackspace - Go for it!

SidsAvenue

Course content The course is in the form of white papers. I passed with 92% The language of the white papers is pretty lucid. I heard about cloud computing for the first time in 2008 and was fascinated by it. It promised to change the way IT is delivered and it has not failed at all. Since then, I have been trying to get my foot in the cloud ecosystem and ended up doing this: a. Wrote this post detailing the how cloud computing will kill Piracy.

Your First Days as Product Manager

Under 10 Consulting

You can probably find some customer documentation and help screens, release notes, product plans, sales and conference presentations, white papers and ebooks, and sales enablement tools. You’re in your first days as a product manager.

5 Agile Trends We’re Seeing in 2019

Agile Velocity

If you’d like to learn more about how to avoid getting stuck in your Agile transformation, check out our white paper, 8 Common Pitfalls of an Agile Transformation. We’ve been watching companies thrive—and struggle—for a long time. 2019 is our ninth year as a company and marks over 15 years of my personal work with clients as they transition to Agile. Throughout our time as a team, we’ve identified many key issues and problems that affect companies on their Path to Agility.

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Decentralized Apps (DApps): Will They Transform The Mobile App Development Industry?

The Product Coalition

At first, Satoshi Nakamoto’s creation was originally designed to disrupt financial systems by delivering an immutable, peer-to-peer electronic cash system as described in Bitcoin’s white paper. Distributed ledger technology, also commonly referred to as blockchain-based technology, took the world by a storm in 2017. In fact, at one point Bitcoin, which is the first actual representation of blockchain technology, had briefly become the second most searched word on Google for 2017.

More than Data: It’s Networked BI that Enables a “Single Version of the Truth”

Birst BI

You can learn more about Birst’s unique networked BI approach to data governance in the white paper “Governance in the Age of Data Discovery: Delivering Trust and Transparency at Business Speed.” Data governance is a broad topic that people seem to agree is important, but still argue about the details.

How to Maintain Your Product Momentum on A Limited Budget

The Product Coalition

You can conduct market research, send a survey to your customers that goes beyond the usual questions about the product, work on a few white papers, tips & tricks, FAQ’s, cheat s s, best practices, and more.