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Using White Papers to Generate More Quality Leads

Product Management University

To this day, white papers are still largely viewed as more educational than propaganda. For all the white papers produced, many B2B organizations fail to get the maximum marketing value for their efforts. The Playbook: White Papers 101. White Papers as a Hook. Don’t stop there.

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Executive’s Guide to Digital Transformation and Monetizing IoT [White Paper]

TSIA

To provide this overview, we’ve created this white paper, “Executive’s Guide to Digital Transformation and Monetizing IoT,” designed specifically to help executives of traditional manufacturers make informed decisions for the good of their companies in the new age of IoT.

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Work, the Future, and familiar names

The Product Bistro

A major part of my early research on this was reading a lot of papers, white papers, articles, and just general digging into the topics related. A few months into the research I found some consistent sources of information. Some names that came up over and over.

Naming 195
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Insider Guide to Accelerating Product Investment Outcomes [Downloadable Ebook]

Dragonboat

Read the white paper to learn the basics and framework of responsive portfolio program management. What is portfolio management? How did innovative companies use Responsive Portfolio Management to step ahead of their competition?

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An Architect’s Guide for Selecting Scalable, Data-Layer Technologies

That’s why we developed this white paper to give you insights into four key open-source technologies – Apache Cassandra®, Apache Kafka®, Apache Spark™, and OpenSearch® – and how to leverage them for lasting success.

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How Feature Flag Management Helped an EM Gain Efficiencies

Split

Watch our video interview with Matt below and download the free white paper to learn more. By using Split, Matt and his team have been able to decouple release from deploy and are accelerating features into production with little worry. As a result, they can get back to the things they love like spending time with family.

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How Moneyfarm Cultivates Features That Matter

Split

Further Reading Releasing Software and Stress Download the white paper that discusses how developer pain points can be tempered through feature management tools. Download this free case study to discover how they simplified tasks that were previously either entirely impossible or really expensive.

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10 Rules for Managing Apache Cassandra

Due to the inherent complexity of distributed databases, this white paper will uncover the 10 rules you’ll want to know when managing Apache Cassandra.

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10 Rules for Managing Apache Kafka

Download this white paper to learn the 10 critical rules that will help you optimize your Kafka system and unlock its full potential. While not the easiest technology to optimize, Kafka rewards those willing to explore its depths. Under the hood, it is an elegant system for stream processing, event sourcing, and data integration.

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Use Cases for Apache Cassandra®

In this white paper, discover the key use cases that make Cassandra® such a compelling open source software – and learn the important pitfalls to avoid. There’s a good reason why Apache Cassandra® is quickly becoming the NoSQL database of choice for organizations of all stripes.

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Should UX Designers Be Doing Research or Should That Be Left Only To UX Researchers?

As industry leaders in user experience research, we are pleased to offer you access to our latest white paper: ‘Should UX designers be doing research or should that be left only to UX researchers?’

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The Value of a User Experience Platform For Product Managers

This white paper will go through each step of the product management process and explain how a UX platform can make you more efficient, thoughtful and effective through each stage of development. We will show you how a UX research platform can help you un

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A Match Made in Heaven: UX Research and Product Led Growth

Our white paper, A Match Made in Heaven will give you a deep understanding of what exactly product led growth is, why it is so successful, and the UX tools you can use to understand your customers needs in order to build a product they love.

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How Banks Are Winning with AI and Automated Machine Learning

Read the white paper, How Banks Are Winning with AI and Automated Machine Learning, to find out more about how banks are tackling their biggest data science challenges. In this white paper, we cover: The landscape of common AI use cases -- across every line of business and function in a bank.

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Monetizing Analytics Features

Download this white paper to discover which features will differentiate your application and maximize the ROI of your analytics. But today, dashboards and visualizations have become table stakes. Turning analytics into a source of revenue means integrating advanced features in unique, hard-to-steal ways.