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Using White Papers to Generate More Quality Leads

Product Management University

To this day, white papers are still largely viewed as more educational than propaganda. For all the white papers produced, many B2B organizations fail to get the maximum marketing value for their efforts. The Playbook: White Papers 101. White Papers as a Hook. Don’t stop there.

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Executive’s Guide to Digital Transformation and Monetizing IoT [White Paper]


To provide this overview, we’ve created this white paper, “Executive’s Guide to Digital Transformation and Monetizing IoT,” designed specifically to help executives of traditional manufacturers make informed decisions for the good of their companies in the new age of IoT.


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Work, the Future, and familiar names

The Product Bistro

A major part of my early research on this was reading a lot of papers, white papers, articles, and just general digging into the topics related. A few months into the research I found some consistent sources of information. Some names that came up over and over.

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Understanding R&D ROI in SaaS Companies: A Guide for Startup CEOs


A white paper by OPEXEngine outlines five key focus areas for SaaS leaders: R&D ROI, Portfolio Management, Product Management, Talent and Organization Management, and Execution Effectiveness. Navigating R&D investment complexities is crucial for SaaS startups, requiring both innovation and strategic discipline.

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10 Rules for Managing Apache Cassandra

Due to the inherent complexity of distributed databases, this white paper will uncover the 10 rules you’ll want to know when managing Apache Cassandra.

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Insider Guide to Accelerating Product Investment Outcomes [Downloadable Ebook]


Read the white paper to learn the basics and framework of responsive portfolio program management. What is portfolio management? How did innovative companies use Responsive Portfolio Management to step ahead of their competition?

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How Feature Flag Management Helped an EM Gain Efficiencies


Watch our video interview with Matt below and download the free white paper to learn more. By using Split, Matt and his team have been able to decouple release from deploy and are accelerating features into production with little worry. As a result, they can get back to the things they love like spending time with family.

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How To Package & Price Embedded Analytics

You’ll learn: How to take a disciplined approach to pricing The three elements of the Packaging Decision Framework Ways to structure your new embedded analytics offering Download the White Paper to learn about How To Package & Price Embedded Analytics.

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10 Rules for Managing Apache Kafka

Download this white paper to learn the 10 critical rules that will help you optimize your Kafka system and unlock its full potential. While not the easiest technology to optimize, Kafka rewards those willing to explore its depths. Under the hood, it is an elegant system for stream processing, event sourcing, and data integration.

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Monetizing Analytics Features

Download this white paper to discover which features will differentiate your application and maximize the ROI of your analytics. But today, dashboards and visualizations have become table stakes. Turning analytics into a source of revenue means integrating advanced features in unique, hard-to-steal ways.

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Use Cases for Apache Cassandra®

In this white paper, discover the key use cases that make Cassandra® such a compelling open source software – and learn the important pitfalls to avoid. There’s a good reason why Apache Cassandra® is quickly becoming the NoSQL database of choice for organizations of all stripes.

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7 Questions Every App Team Should Ask

You’ll learn: The seven requirements to include in your analytics evaluation How enhancing your analytics can boost user satisfaction and revenue What sophisticated capabilities to consider, including predictive analytics, adaptive security and integrated workflows Download the white paper to learn about the seven questions every application team should (..)

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Embedded Analytics: A Force Multiplier for Business

You’ll Learn: How businesses drive revenue with analytics How organizations save on development costs and resources How embedded analytics compares to traditional BI platforms and similar tools Download this white paper and learn how embedded analytics is a force multiplier for business across many industries.

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The Essential Guide to Analytic Applications

Read more on: How embedded analytics is transforming product roadmaps How to add value to your software with predictive analytics Common mistakes to avoid when presenting data Download the white paper to learn about the essential guide to analytic applications.

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Should UX Designers Be Doing Research or Should That Be Left Only To UX Researchers?

As industry leaders in user experience research, we are pleased to offer you access to our latest white paper: ‘Should UX designers be doing research or should that be left only to UX researchers?’