Understanding Enterprise Product Companies

Mironov Consulting

What’s Enterprise? Another fuzzy line divides SMB (small/medium businesses) from enterprises. Enterprise generally starts around $20k/year, and really gets going at $50k/year. B2C, SMB and Enterprise companies not only behave differently, they are structured differently.

How to Make Product Management for Enterprise Systems Work

Mind the Product

I love building enterprise systems, because you get to work with your customers/users every day and literally see their lives change as you release new features. But building good enterprise systems is prone to failure, as author and product consultant Sam McAfee has recently pointed out.

The Enterprise Design Conundrum

The Product Coalition

Enterprise software is in the middle of a design-led revolution. Intuitive interfaces have entered our enterprise lives, much more striking in similarity to their consumer app cousins. Enterprise product management, however, is a mindset change.

Customer transitions are funny and exciting beasts in the enterprise product world!

bpma ProductHub

By Saikrishna Chavali – You learn the power of status quo, and the challenges our power users face within their own firms. Product teams at vendors are tripping over themselves trying to get customers to use the latest products and features. But not everybody thinks as such. Not because customers don’t want the “best experience”. Yes,… Product Marketing

Build vs. Buy: Implementing the Right Experimentation Solution

Implementing the Right Experimentation Solution BUILD vs. BUY An Optimizely Whitepaper 2introduction Implementing an experimentation platform in the enterprise. an enterprise-wide solution Why implement an experimentation platform for product. An enterprise system.

Enterprise Products - Roadmap Planning and Development Methodology

Effective Roadmap Planning and Development Process for Enterprise Products

Roadmap Planning process Unlike Consumer products, you have two different types of audience to satisfy in Enterprise world, namely Buyer and User Persona. It’s very important to have a very clear definition of these persona constructs to the most precise form. Ex: If you categorize Buyer persona as just an executive, it’s not going to help.

Hassen Karaa – Building a Successful Enterprise Product: Think Beyond the Features

Mind the Product

Prior to Okta, Hassen was at Microsoft where he worked on various enterprise products. In this talk, Hassen tells the story of two enterprise products, of how critical integrations were to their respective failure and success (but not just in terms of features!), 4 key Principles for Enterprise Product Success. To highlight what those mean, he dives into two case studies of enterprise products. Enterprise Integrations Worth Investigating.

Boost Enterprise Sales With Leads From Product Trials

Pragmatic Marketing

A majority of SaaS companies that I have built products for have brought their products to market with a sales-led, go-to-market motion. The sales reps would source new customers through outbound efforts and engaging their professional network. This method was great when we were trying to find product-market fit, as the sales reps were close to the customers and we had easy access to interview the customers we engaged with.;

Join UserTesting at Enterprise UX

UserTesting

The countdown is on for Enterprise UX in San Francisco! Enterprise UX is an annual event that focuses on the unique challenges professionals face in creating enterprise experiences. The conference is intended for anyone committed to creating better enterprise experiences, … The post Join UserTesting at Enterprise UX appeared first on UserTesting Blog.

Getting Started with Product Experimentation

Client-side experimentation solutions should provide enterprise.

Join UserTesting at Enterprise UX

UserTesting

The countdown is on for Enterprise UX in San Francisco! Enterprise UX is an annual event that focuses on the unique challenges professionals face in creating enterprise experiences. The conference is intended for anyone committed to creating better enterprise experiences, … The post Join UserTesting at Enterprise UX appeared first on UserTesting Blog.

Innovation, SaaS, and Enterprise: Announcing the First Three Speakers for #mtpcon London!

Mind the Product

We’re delighted to announce our first three speakers, who will share their unique insights on building products in SaaS, how to be more creative and innovative, and how to change enterprise culture; Tickets are on sale now!

The enterprise needs to kill the business case

Product Warrior

Sexy start up product management techniques which are always being written about are not always easy to embrace inside the large enterprise. What needs to change so large enterprise can innovate?

Kentico Cloud uses productboard to grow their enterprise marketing solution

ProductBoard

Kentico Cloud uses productboard to grow their enterprise marketing solution was originally published in The Age of Product Discovery on Medium, where people are continuing the conversation by highlighting and responding to this story.

Mary Meeker’s Internet Trends 2018 and the growing consumer-grade bar for enterprise software

UserTesting

While it covers everything from mobile and internet growth to the aggressive competition among the tech giants to commerce and consumer spend, we wanted to direct you … The post Mary Meeker’s Internet Trends 2018 and the growing consumer-grade bar for enterprise software appeared first on UserTesting Blog. This week Mary Meeker released her brilliant and powerful Internet Trends 2018 report.

Product Analytics, Prioritization, and Decision-Making - What We Can Learn from Einstein and Drucker

Speaker: Nils Davis, Principal, NPD Associates

What to do if your sample size isn’t big enough for statistical significance (a common situation in the early days of a product and for enterprise products in general). As a Product Manager, a big part of your job will always be to balance which features to develop, and which to scrap.

Why Product Management for B2B Needs to be Different From B2C

Mind the Product

Is there a difference between developing an enterprise and a consumer product? In both cases your software product is used by humans, but an enterprise is a legal entity, while a consumer is a person. And the fact that an enterprise is a legal entity makes product management for enterprise products a little different. Let’s look at some of the factors you need to consider when planning for enterprise software products rather than consumer products.

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10 Things To Do To Appear ‘Innovative’

Street Smart Product Manager

Enterprise New Product Development Organization corporate innovation enterprise innovationBeing “innovative” is all the rage nowadays. Companies big and small, tech and non-tech, are striving to seem innovative to employees and customers. I’ve worked at such companies, and I’ve helped many product managers working at such companies through my product help calls.

Mary Meeker’s Internet Trends 2018 and the growing consumer-grade bar for enterprise software

UserTesting

While it covers everything from mobile and internet growth to the aggressive competition among the tech giants to commerce and consumer spend, we wanted to direct you … The post Mary Meeker’s Internet Trends 2018 and the growing consumer-grade bar for enterprise software appeared first on UserTesting Blog. This week Mary Meeker released her brilliant and powerful Internet Trends 2018 report.

Innovation is Broken by Janice Fraser

Mind the Product

This is why every enterprise organisation is trying to innovate through innovation labs, accelerators, incubators, digital transformation programs, 20% time, and more. What is the point of innovation?

10 All-Star Project Managers to Follow on Twitter

The Product Coalition

Successful project management requires a close working relationship with leadership to ensure each project is aligned with business strategy , even as companies undergo enterprise-wide change. project-management leadership training digital-transformation enterprise-technology

Hearing About Accounts, Listening for Segments

Mironov Consulting

At enterprise software companies, there may be entire teams assigned long-term to a single customer. Product managers usually approach a customer problem differently from enterprise account teams.

Product Portfolio Management: Success at Scale

Mind the Product

Whether you’re in a small but growing company or a large established enterprise, you will tend towards the status quo. Product Leadership Product Management Process Product Strategy Enterprise Product Management Product Portfolio Management

Managing Product, Vision or Execution?

The Product Coalition

product-management organisational-culture management-and-leadership enterprise-softwareAmidst it’s countless definitions in the tech industry, let’s all agree to one point?—?product product management can either be vision-driven, or it can be execution-driven.

Embrace Reciprocal Learning in the New Issue of Pragmatic Marketer

Pragmatic Marketing

Startups can learn a lot from established enterprise companies, including where the potholes are and the best ways to navigate around them. But they can also teach enterprise companies a thing or two about speed, adaptability and innovation.

How to Create a Strong End-to-End Strategy for IoT Products

Tech Product Management

I recently spoke at the Enterprise IoT Summit in Austin, Texas. It was a great event that brought together IoT thought leaders from around the country, as well as product and business leaders from companies working on industrial and enterprise IoT applications.

Why Product Planning for B2B should be different than B2C

The Product Coalition

Is there a difference between developing a product for enterprise and a consumer? Although in both cases your software product is used by humans, an enterprise is a legal entity, while a consumer is a person. But take another class of enterprise software product?—?server

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Die Dashboards, Die! Why Conversations Will Reinvent Software

Nir Eyal

In years to come, conversations will breathe new life into software—particularly the boring enterprise tools millions of knowledge workers begrudgingly use every day. Conversational user interfaces (CUIs) work because of our familiarity with messaging. Even the most technically complex interactions can look as simple as getting an SMS text when presented as a conversation. There […]. The post Die Dashboards, Die! Why Conversations Will Reinvent Software appeared first on Nir and Far.

SaaS: Built to Last or Built to Lose? The Growing Opportunity for On-Premise Vendors

Revulytics

It inserts a variable into the market’s love affair with SaaS that has been somewhat relegated to irrelevancy: what is the true demand for enterprise SaaS applications? Just looking at Silicon Valley tech startups, this TechCrunch article points out they have a number of things that are difficult to replicate, especially if you sell enterprise software.

The PM’s Toolbox: Product Management Tools and the Problems they Solve

UserVoice

Asana is a popular option for both enterprise and SMB companies. It’s no secret that product managers wear a lot of hats. They must simultaneously work as strategists, liaisons, analysts, and salespeople…and that’s all before lunch (working lunch , that is).

A New Focus On Product Management Opportunity

PM Hardcore

It started as a site to share ideas and lessons I’ve learned in my career as a product manager for enterprise software products. Looking through to the next stage. A long work in progress. This blog has been going for a long long time.

What Successful Companies Do To Get Better Leads

PM Hardcore

The specific types of problems they they face (heterogeneous projects that all require separate treatment, lots of conflicting information in their existing project management approaches, importance of having a cross-company or cross-enterprise dashboard or reporting, and so on).

Video: How One Chief Product Officer Is Reinventing Product Management At Her Company

Product Talk

CareerBuilder has both a consumer and an enterprise component to their business and we talk about the challenges of product discovery in both environments. 29:30 How discovery works with enterprise clients.

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TEI 175: Building B2B products – with Blair Reeves & Benjamin Gaines

Product Innovation Educators

It’s titled Building Products for the Enterprise. The authors join this episode to discuss how product management is different for enterprise software products, including: Differences in consumers from B2B and B2C. How the scale of enterprise customers impacts product work.

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10 Writing Tips For Product Managers

PM Hardcore

This is often the case in business or enterprise software. Tips for writing. (CC CC BY-SA 2.0 by jvleis). I’ve started working on an online course on “writing for product managers.” It will come out in the next few months. In the process, useful tips about writing keep popping up.

3 Best Practices for Adopting Continuous Product Discovery

Product Talk

This case study will share how one company is adopting continuous discovery across the enterprise. This company builds both consumer and enterprise products. She is working on an enterprise B2B product. It’s easy to think you already do continuous product discovery.

5 Simple Reasons to Attend BASiS 2017

UserVoice

They’ve been through the ranks at companies from two-person startups to massive enterprises, so they’ll have a range of experience to share.

What Product Manager Type Are You?

Hutwork

It’s not only an enterprise issue to find the right product manager type to fit your company culture and the product team. These types exist at enterprise level technology companies while startups need a specific type of manager depending on the stage they’re in. What do most people think when they hear “product manager”? They think of a slick, MBA-type who can fast talk his or her way around a product.

A New Focus On Product Management Opportunity

PM Hardcore

It started as a site to share ideas and lessons I’ve learned in my career as a product manager for enterprise software products. Looking through to the next stage. A long work in progress. This blog has been going for a long long time.

A New Focus On Product Management Opportunity

PM Hardcore

It started as a site to share ideas and lessons I’ve learned in my career as a product manager for enterprise software products. Looking through to the next stage. A long work in progress. This blog has been going for a long long time.