How to Make Product Management for Enterprise Systems Work

Mind the Product

I love building enterprise systems, because you get to work with your customers/users every day and literally see their lives change as you release new features. But building good enterprise systems is prone to failure, as author and product consultant Sam McAfee has recently pointed out.

From Startup to Enterprise Product Manager: Is Bigger Always Better?

Mind the Product

Observations of a B2C startup product manager working in enterprise. These enterprise product manager roles can be (counterintuitively, even more so than the startup roles) about taking a massive step back and taking control of the product vision. These enterprise victories needn’t even be “firsts” and could instead be “bests” – the best conversion rate, the best repeat visit rate, the best NPS.

Join UserTesting at Enterprise UX


The countdown is on for Enterprise UX in San Francisco! Enterprise UX is an annual event that focuses on the unique challenges professionals face in creating enterprise experiences. The conference is intended for anyone committed to creating better enterprise experiences, … The post Join UserTesting at Enterprise UX appeared first on UserTesting Blog.

Hassen Karaa – Building a Successful Enterprise Product: Think Beyond the Features

Mind the Product

Prior to Okta, Hassen was at Microsoft where he worked on various enterprise products. In this talk, Hassen tells the story of two enterprise products, of how critical integrations were to their respective failure and success (but not just in terms of features!), 4 key Principles for Enterprise Product Success. To highlight what those mean, he dives into two case studies of enterprise products. Enterprise Integrations Worth Investigating.

Product Analytics, Prioritization, and Decision-Making - What We Can Learn from Einstein and Drucker

Speaker: Nils Davis, Principal, NPD Associates

What to do if your sample size isn’t big enough for statistical significance (a common situation in the early days of a product and for enterprise products in general). As a Product Manager, a big part of your job will always be to balance which features to develop, and which to scrap.

The Enterprise Design Conundrum

The Product Coalition

Enterprise software is in the middle of a design-led revolution. Intuitive interfaces have entered our enterprise lives, much more striking in similarity to their consumer app cousins. Enterprise product management, however, is a mindset change.

Innovation, SaaS, and Enterprise: Announcing the First Three Speakers for #mtpcon London!

Mind the Product

We’re delighted to announce our first three speakers, who will share their unique insights on building products in SaaS, how to be more creative and innovative, and how to change enterprise culture; Tickets are on sale now!

Mary Meeker’s Internet Trends 2018 and the growing consumer-grade bar for enterprise software


While it covers everything from mobile and internet growth to the aggressive competition among the tech giants to commerce and consumer spend, we wanted to direct you … The post Mary Meeker’s Internet Trends 2018 and the growing consumer-grade bar for enterprise software appeared first on UserTesting Blog. This week Mary Meeker released her brilliant and powerful Internet Trends 2018 report.

Kentico Cloud uses productboard to grow their enterprise marketing solution


Kentico Cloud uses productboard to grow their enterprise marketing solution was originally published in The Age of Product Discovery on Medium, where people are continuing the conversation by highlighting and responding to this story.

The enterprise needs to kill the business case

Product Warrior

Sexy start up product management techniques which are always being written about are not always easy to embrace inside the large enterprise. What needs to change so large enterprise can innovate?

Innovation is Broken by Janice Fraser

Mind the Product

This is why every enterprise organisation is trying to innovate through innovation labs, accelerators, incubators, digital transformation programs, 20% time, and more. What is the point of innovation?

10 Things To Do To Appear ‘Innovative’

Street Smart Product Manager

Enterprise New Product Development Organization corporate innovation enterprise innovationBeing “innovative” is all the rage nowadays. Companies big and small, tech and non-tech, are striving to seem innovative to employees and customers. I’ve worked at such companies, and I’ve helped many product managers working at such companies through my product help calls.

Product Portfolio Management: Success at Scale

Mind the Product

Whether you’re in a small but growing company or a large established enterprise, you will tend towards the status quo. Product Leadership Product Management Process Product Strategy Enterprise Product Management Product Portfolio Management

Hearing About Accounts, Listening for Segments

Mironov Consulting

At enterprise software companies, there may be entire teams assigned long-term to a single customer. Product managers usually approach a customer problem differently from enterprise account teams.

10 All-Star Project Managers to Follow on Twitter

The Product Coalition

Successful project management requires a close working relationship with leadership to ensure each project is aligned with business strategy , even as companies undergo enterprise-wide change. project-management leadership training digital-transformation enterprise-technology

Managing Product, Vision or Execution?

The Product Coalition

product-management organisational-culture management-and-leadership enterprise-softwareAmidst it’s countless definitions in the tech industry, let’s all agree to one point?—?product product management can either be vision-driven, or it can be execution-driven.

Embrace Reciprocal Learning in the New Issue of Pragmatic Marketer

Pragmatic Marketing

Startups can learn a lot from established enterprise companies, including where the potholes are and the best ways to navigate around them. But they can also teach enterprise companies a thing or two about speed, adaptability and innovation.

How to Create a Strong End-to-End Strategy for IoT Products

Tech Product Management

I recently spoke at the Enterprise IoT Summit in Austin, Texas. It was a great event that brought together IoT thought leaders from around the country, as well as product and business leaders from companies working on industrial and enterprise IoT applications.

Die Dashboards, Die! Why Conversations Will Reinvent Software

Nir Eyal

In years to come, conversations will breathe new life into software—particularly the boring enterprise tools millions of knowledge workers begrudgingly use every day. Conversational user interfaces (CUIs) work because of our familiarity with messaging. Even the most technically complex interactions can look as simple as getting an SMS text when presented as a conversation. There […]. The post Die Dashboards, Die! Why Conversations Will Reinvent Software appeared first on Nir and Far.

Why Digital Transformation Starts With Product Management

Pragmatic Marketing

I think most major change initiatives like this are broader in scope, which is why I prefer the term enterprise transformation. Here is why product management is the obvious champion for enterprise transformations: You Know the Customers. I recently spoke with a product executive at a major networking equipment manufacturer. The topic? Digital transformation.

How to Run Product Portfolios at Scale

Mind the Product

I showcase how I’ve helped enterprises rekindle their capability and culture of experimentation and learning. Lean Enterprises’ consider four main domains: Explore early stage initiatives that are bets for the future with high degrees of uncertainty.

The PM’s Toolbox: Product Management Tools and the Problems they Solve


Asana is a popular option for both enterprise and SMB companies. It’s no secret that product managers wear a lot of hats. They must simultaneously work as strategists, liaisons, analysts, and salespeople…and that’s all before lunch (working lunch , that is).

3 Best Practices for Adopting Continuous Product Discovery

Product Talk

This case study will share how one company is adopting continuous discovery across the enterprise. This company builds both consumer and enterprise products. She is working on an enterprise B2B product. It’s easy to think you already do continuous product discovery.

Video: How One Chief Product Officer Is Reinventing Product Management At Her Company

Product Talk

CareerBuilder has both a consumer and an enterprise component to their business and we talk about the challenges of product discovery in both environments. 29:30 How discovery works with enterprise clients.

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Building a Culture of Innovation: Dave Martin, Digital Director & Product Strategist

Mind the Product

Dave Martin , Digital Director & Product Strategist, talks to ProductTank London about how to build Culture of Innovation in Enterprise Organisations. Within larger Enterprises there is often a desire to be agile and work in a way that embraces failure, but rarely is it put into practice.

5 Simple Reasons to Attend BASiS 2017


They’ve been through the ranks at companies from two-person startups to massive enterprises, so they’ll have a range of experience to share.

TEI 175: Building B2B products – with Blair Reeves & Benjamin Gaines

Product Innovation Educators

It’s titled Building Products for the Enterprise. The authors join this episode to discuss how product management is different for enterprise software products, including: Differences in consumers from B2B and B2C. How the scale of enterprise customers impacts product work.

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The power of a well-timed NO…and how to give one to your boss


Use a stalling tactic: Many requests come in the heat of the moment—”I just had a sales call with XYZ Enterprises and they will sign a gazillion seat license if we only offered integration with twelve different databases!” Saying no is a true art.

What Product Manager Type Are You?


It’s not only an enterprise issue to find the right product manager type to fit your company culture and the product team. These types exist at enterprise level technology companies while startups need a specific type of manager depending on the stage they’re in. What do most people think when they hear “product manager”? They think of a slick, MBA-type who can fast talk his or her way around a product.

2017 Product Conferences

Product Talk

Enterprise UX. I often get and see on social media questions about upcoming product conferences. So we compiled a list. I say we because my assistant, Karen did most of the heavy-lifting. This list is by no means exhaustive. If you know of a product conference that is not on the list and you think it should be, please feel free to recommend it in the comments or send an email to This year, I’ll be attending: Front Conference in Salt Lake City in May.

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Ask Steve: How to deal with tiered pricing

Under10 Playbook

For enterprise, your pricing decisions should be heavily influenced by “is it easy to sell?” ” In my experience, enterprise sales teams have amazingly poor negotiation skills so your pricing (and discounting) methods must be VERY simple

Explaining UX to Kindergartners

Pragmatic Marketing

How could I explain that I create HR enterprise software to a group of rambunctious 5-year-olds? I figured that I might not be able to explain creating experiences with enterprise software, but I could give the little ones a lesson in the basics of user experience.

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A New Focus On Product Management Opportunity

PM Hardcore

It started as a site to share ideas and lessons I’ve learned in my career as a product manager for enterprise software products. Looking through to the next stage. A long work in progress. This blog has been going for a long long time.

What Successful Companies Do To Get Better Leads

PM Hardcore

The specific types of problems they they face (heterogeneous projects that all require separate treatment, lots of conflicting information in their existing project management approaches, importance of having a cross-company or cross-enterprise dashboard or reporting, and so on).

10 Writing Tips For Product Managers

PM Hardcore

This is often the case in business or enterprise software. Tips for writing. (CC CC BY-SA 2.0 by jvleis). I’ve started working on an online course on “writing for product managers.” It will come out in the next few months. In the process, useful tips about writing keep popping up.

The biggest challenge for product managers?

Mind the Product

61% of respondents work for enterprise software companies, while roughly 11% worked in consumer software. 15% worked for companies that had both enterprise and consumer offerings. When we look at only the responses from enterprise software PMs, this figure jumps up to 62%.

Focus on the Metrics that Matter: Identifying Your Product’s Key Metrics and KPIs


Retention rate and churn rate should again be based on the typical term length and billing period, so if you are dealing in enterprise SaaS, retention rate is number of customers who extended their contract in the period / number of customers whose contracts where up for extension.

A New Focus On Product Management Opportunity

PM Hardcore

It started as a site to share ideas and lessons I’ve learned in my career as a product manager for enterprise software products. Looking through to the next stage. A long work in progress. This blog has been going for a long long time.

A New Focus On Product Management Opportunity

PM Hardcore

It started as a site to share ideas and lessons I’ve learned in my career as a product manager for enterprise software products. Looking through to the next stage. A long work in progress. This blog has been going for a long long time.

Talking Directly with (Real) Customers

Mironov Consulting

Especially at enterprise software companies, though, I meet product managers who never interview any actual users of their products, and who only meet buyers during sales calls.