INDUSTRY INSIGHTS YOUR PEERS ARE READING
Over the years I’ve worked alongside a number of enterprise product managers in many companies. How the customer would like to buy the software (the biggest pitfall in my experience for enterprise products). MORE
This is why every enterprise organisation is trying to innovate through innovation labs, accelerators, incubators, digital transformation programs, 20% time, and more. What is the point of innovation? MORE
What: Understanding Enterprise Product Companies. Companies building enterprise tech products are different from companies building mass consumer tech. Host: Product Tank Portland. When: Tuesday, 4 December, 6-8pm. Where: Customer.IO , 921 SW Washington St. Suite 820, Portland. MORE
Enterprise software is in the middle of a design-led revolution. Intuitive interfaces have entered our enterprise lives, much more striking in similarity to their consumer app cousins. Enterprise product management, however, is a mindset change. MORE
In this episode , we talked about: Consumer vs. enterprise product sets, and the challenge of attributing success to individual improvements. Featured Events Leadership Market Thinking Portfolio Management Product Management consumer economics enterprise product management roadmaps MORE
Observations of a B2C startup product manager working in enterprise. These enterprise product manager roles can be (counterintuitively, even more so than the startup roles) about taking a massive step back and taking control of the product vision. These enterprise victories needn’t even be “firsts” and could instead be “bests” – the best conversion rate, the best repeat visit rate, the best NPS. MORE
Roadmap Planning process Unlike Consumer products, you have two different types of audience to satisfy in Enterprise world, namely Buyer and User Persona. It’s very important to have a very clear definition of these persona constructs to the most precise form. Ex: If you categorize Buyer persona as just an executive, it’s not going to help. MORE
Enterprise Product Management General Product Design Product Development Process Product Management Characteristics Product Development product launch product management Product Management Skills Product Planning product supportThere are lots of resources to help startups through their first product launch (if you haven’t found them yet, try looking here ). But what if you don’t work for a startup? MORE
For instance, they can spend $8M/year providing $50k/year enterprise licenses as long as they get past their 160 customer break-even point.) Describing one “special enterprise deal, which needs just this tiny thing”. 2] FOLLOWING ONE ENTERPRISE ESCALATION. MORE
Kentico Cloud uses productboard to grow their enterprise marketing solution was originally published in The Age of Product Discovery on Medium, where people are continuing the conversation by highlighting and responding to this story. MORE
a16z Podcast: When Organic Growth Goes Enterprise. In this podcast, a16z partner Martin Casado and I talk about the intersection of enterprise sales and consumerized growth tactics. Above: One of my favorite moments in 2018, with the a16z team and POTUS44. . MORE
By Saikrishna Chavali – You learn the power of status quo, and the challenges our power users face within their own firms. Product teams at vendors are tripping over themselves trying to get customers to use the latest products and features. But not everybody thinks as such. Not because customers don’t want the “best experience”. Yes,… Product Marketing MORE
Enterprise New Product Development Organization corporate innovation enterprise innovationBeing “innovative” is all the rage nowadays. Companies big and small, tech and non-tech, are striving to seem innovative to employees and customers. I’ve worked at such companies, and I’ve helped many product managers working at such companies through my product help calls. MORE
The countdown is on for Enterprise UX in San Francisco! Enterprise UX is an annual event that focuses on the unique challenges professionals face in creating enterprise experiences. The conference is intended for anyone committed to creating better enterprise experiences, … The post Join UserTesting at Enterprise UX appeared first on UserTesting Blog. MORE
A majority of SaaS companies that I have built products for have brought their products to market with a sales-led, go-to-market motion. The sales reps would source new customers through outbound efforts and engaging their professional network. This method was great when we were trying to find product-market fit, as the sales reps were close to the customers and we had easy access to interview the customers we engaged with.; MORE
In the first couple sentences of “Agile Integration: The Blueprint for Enterprise Architecture,” a recently released report by Red Hat, the authors write: “Business success is increasingly based on your ability to react to change. MORE
LinkedIn’s Enterprise UX team on how research is changing the Enterprise landscape MORE
I love building enterprise systems, because you get to work with your customers/users every day and literally see their lives change as you release new features. But building good enterprise systems is prone to failure, as author and product consultant Sam McAfee has recently pointed out. MORE
While it covers everything from mobile and internet growth to the aggressive competition among the tech giants to commerce and consumer spend, we wanted to direct you … The post Mary Meeker’s Internet Trends 2018 and the growing consumer-grade bar for enterprise software appeared first on UserTesting Blog. This week Mary Meeker released her brilliant and powerful Internet Trends 2018 report. MORE
LinkedIn’s Jesse Livingston on how enterprise research is fully enabling people’s ultimate potential. MORE
40 What: Understanding Enterprise Product Companies. Companies building enterprise tech products are different from companies building mass consumer tech. Product Management Upcoming Events consumer design enterprise experiments product management tech organization MORE
Not surprisingly, when you’re looking for customer validation for B2B products, there simply aren’t as many datapoints to draw from in enterprise product management as there are for consumer products. Therefore, every interaction counts and your enterprise sales force becomes one of your closest allies when gathering requirements and validating product assumptions. Aspiring enterprise product managers often tell me that collecting a robust customer sample is difficult. MORE
Sexy start up product management techniques which are always being written about are not always easy to embrace inside the large enterprise. What needs to change so large enterprise can innovate? MORE
While it covers everything from mobile and internet growth to the aggressive competition among the tech giants to commerce and consumer spend, we wanted to direct you … The post Mary Meeker’s Internet Trends 2018 and the growing consumer-grade bar for enterprise software appeared first on UserTesting Blog. This week Mary Meeker released her brilliant and powerful Internet Trends 2018 report. MORE
What’s Enterprise? Another fuzzy line divides SMB (small/medium businesses) from enterprises. Enterprise generally starts around $20k/year, and really gets going at $50k/year. B2C, SMB and Enterprise companies not only behave differently, they are structured differently. MORE
DevOps Goes Enterprise-wide. In 2017, enterprises of all sizes started implementing DevOps for some of their newer services. Forrester Research recently estimated that 63% of enterprises have implemented DevOps in some form. MORE
Prior to Okta, Hassen was at Microsoft where he worked on various enterprise products. In this talk, Hassen tells the story of two enterprise products, of how critical integrations were to their respective failure and success (but not just in terms of features!), 4 key Principles for Enterprise Product Success. To highlight what those mean, he dives into two case studies of enterprise products. Enterprise Integrations Worth Investigating. MORE
In this article, we cover the marketing and sales operations changes to incorporate a free-trial or POC within your enterprise sales process. enterprise-technology saas-marketing saas-tools go-to-market product-management MORE
The countdown is on for Enterprise UX in San Francisco! Enterprise UX is an annual event that focuses on the unique challenges professionals face in creating enterprise experiences. The conference is intended for anyone committed to creating better enterprise experiences, … The post Join UserTesting at Enterprise UX appeared first on UserTesting Blog. MORE
Palo Alto’s Lean Product & Lean UX Silicon Valley meetup, led by Dan Olsen, hosted Rich for… What: “ Challenges of Enterprise Product Management “ When: Tues, 23 Aug, 6pm – 830pm. Challenges of (Lean) Enterprise Product Management from Rich Mironov. MORE
We’re delighted to announce our first three speakers, who will share their unique insights on building products in SaaS, how to be more creative and innovative, and how to change enterprise culture; Tickets are on sale now! MORE
It brings together all the growth levers: Viral growth, performance advertising, consumer growth techniques – but also inbound marketing, enterprise sales, etc., There’s a spectrum that goes from Atlassian (all self-serve, no enterprise sales team) all the way to a traditional enterprise company like Oracle. Questions we talk about: What exactly does more bottoms up growth for enterprise look like? The consumerization and developerization of B2B. MORE
This gap can be amplified by switching industries or by the rare occurrence of alternating between consumer and enterprise product management, which can be disruptive to a product manager’s professional development and career. MORE
Is there a difference between developing an enterprise and a consumer product? In both cases your software product is used by humans, but an enterprise is a legal entity, while a consumer is a person. And the fact that an enterprise is a legal entity makes product management for enterprise products a little different. Let’s look at some of the factors you need to consider when planning for enterprise software products rather than consumer products. MORE
Enterprise Related Topics Mironov Consulting
JUNE 28, 2018
What’s Enterprise? Another fuzzy line divides SMB (small/medium businesses) from enterprises. Enterprise generally starts around $20k/year, and really gets going at $50k/year. B2C, SMB and Enterprise companies not only behave differently, they are structured differently.
Mind the Product
JANUARY 14, 2019
Not surprisingly, when you’re looking for customer validation for B2B products, there simply aren’t as many datapoints to draw from in enterprise product management as there are for consumer products. Therefore, every interaction counts and your enterprise sales force becomes one of your closest allies when gathering requirements and validating product assumptions. Aspiring enterprise product managers often tell me that collecting a robust customer sample is difficult.
Mind the Product
APRIL 9, 2018
I love building enterprise systems, because you get to work with your customers/users every day and literally see their lives change as you release new features. But building good enterprise systems is prone to failure, as author and product consultant Sam McAfee has recently pointed out.
Mironov Consulting
NOVEMBER 29, 2018
What: Understanding Enterprise Product Companies. Companies building enterprise tech products are different from companies building mass consumer tech. Host: Product Tank Portland. When: Tuesday, 4 December, 6-8pm. Where: Customer.IO , 921 SW Washington St. Suite 820, Portland.
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that don’t 21Monetizing the data exhaust: Top 10 industries with data monetization opportunities Closing remarks The ability to monetize enterprise data enables companies to expand into new markets by. Enterprises that are looking to make their data available to the marketplace must consider.
Mind the Product
SEPTEMBER 6, 2018
Over the years I’ve worked alongside a number of enterprise product managers in many companies. How the customer would like to buy the software (the biggest pitfall in my experience for enterprise products).
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dscout People Nerds
MAY 15, 2018
LinkedIn’s Anton Zadorozhnyy on the multifaceted nature of Enterprise research
Mironov Consulting
APRIL 20, 2018
What: Understanding Enterprise Product Companies. Companies building enterprise tech products are different from companies building mass consumer tech. Product Management Upcoming Events consumer design enterprise experiments product management tech organization
Mironov Consulting
AUGUST 23, 2016
Palo Alto’s Lean Product & Lean UX Silicon Valley meetup, led by Dan Olsen, hosted Rich for… What: “ Challenges of Enterprise Product Management “ When: Tues, 23 Aug, 6pm – 830pm. Challenges of (Lean) Enterprise Product Management from Rich Mironov.
bpma ProductHub
JULY 3, 2018
By Saikrishna Chavali – You learn the power of status quo, and the challenges our power users face within their own firms. Product teams at vendors are tripping over themselves trying to get customers to use the latest products and features. But not everybody thinks as such. Not because customers don’t want the “best experience”. Yes,… Product Marketing
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advanced features for enterprise pricing, while delivering. BUSINESS INTELLIGENCE 9 Companies share 30+ best. practices for creating smart. embedded analytics Part 1: Building the business case Creating analytics products is a journey. It’s not a switch that you flip. You must consider.
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dscout People Nerds
MAY 15, 2018
LinkedIn’s Enterprise UX team on how research is changing the Enterprise landscape
dscout People Nerds
MAY 15, 2018
LinkedIn’s Elizabeth Gin on the power of the “hidden user” in Enterprise UX
Mind the Product
NOVEMBER 27, 2017
Observations of a B2C startup product manager working in enterprise. These enterprise product manager roles can be (counterintuitively, even more so than the startup roles) about taking a massive step back and taking control of the product vision. These enterprise victories needn’t even be “firsts” and could instead be “bests” – the best conversion rate, the best repeat visit rate, the best NPS.
dscout People Nerds
MAY 15, 2018
LinkedIn’s John Garvie on how research is changing the Enterprise UX landscape
Speaker: Nils Davis, Principal, NPD Associates
What to do if your sample size isn’t big enough for statistical significance (a common situation in the early days of a product and for enterprise products in general). As a Product Manager, a big part of your job will always be to balance which features to develop, and which to scrap.
Andrew Chen
SEPTEMBER 24, 2018
It brings together all the growth levers: Viral growth, performance advertising, consumer growth techniques – but also inbound marketing, enterprise sales, etc., There’s a spectrum that goes from Atlassian (all self-serve, no enterprise sales team) all the way to a traditional enterprise company like Oracle. Questions we talk about: What exactly does more bottoms up growth for enterprise look like? The consumerization and developerization of B2B.
dscout People Nerds
MAY 15, 2018
LinkedIn’s Jesse Livingston on how enterprise research is fully enabling people’s ultimate potential.
Mind the Product
AUGUST 29, 2017
Prior to Okta, Hassen was at Microsoft where he worked on various enterprise products. In this talk, Hassen tells the story of two enterprise products, of how critical integrations were to their respective failure and success (but not just in terms of features!), 4 key Principles for Enterprise Product Success. To highlight what those mean, he dives into two case studies of enterprise products. Enterprise Integrations Worth Investigating.
Pragmatic Marketing
MAY 1, 2018
A majority of SaaS companies that I have built products for have brought their products to market with a sales-led, go-to-market motion. The sales reps would source new customers through outbound efforts and engaging their professional network. This method was great when we were trying to find product-market fit, as the sales reps were close to the customers and we had easy access to interview the customers we engaged with.;
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By 2020, 80 percent of enterprise application vendors. Updating your application’s dashboards and reporting features. may feel optional—until suddenly it’s not. Watch for these 5 signs. that you’re at risk for an analytics emergency. Early Indicators. Your Embedded.
Aptrinsic
MARCH 19, 2018
In this article, we cover the marketing and sales operations changes to incorporate a free-trial or POC within your enterprise sales process. enterprise-technology saas-marketing saas-tools go-to-market product-management
UserTesting
MAY 24, 2018
The countdown is on for Enterprise UX in San Francisco! Enterprise UX is an annual event that focuses on the unique challenges professionals face in creating enterprise experiences. The conference is intended for anyone committed to creating better enterprise experiences, … The post Join UserTesting at Enterprise UX appeared first on UserTesting Blog.
UserTesting
MAY 24, 2018
The countdown is on for Enterprise UX in San Francisco! Enterprise UX is an annual event that focuses on the unique challenges professionals face in creating enterprise experiences. The conference is intended for anyone committed to creating better enterprise experiences, … The post Join UserTesting at Enterprise UX appeared first on UserTesting Blog.
Agile Velocity
NOVEMBER 12, 2018
In the first couple sentences of “Agile Integration: The Blueprint for Enterprise Architecture,” a recently released report by Red Hat, the authors write: “Business success is increasingly based on your ability to react to change.
Andrew Chen
DECEMBER 26, 2018
a16z Podcast: When Organic Growth Goes Enterprise. In this podcast, a16z partner Martin Casado and I talk about the intersection of enterprise sales and consumerized growth tactics. Above: One of my favorite moments in 2018, with the a16z team and POTUS44. .
Effective Roadmap Planning and Development Process for Enterprise Products
AUGUST 2, 2018
Roadmap Planning process Unlike Consumer products, you have two different types of audience to satisfy in Enterprise world, namely Buyer and User Persona. It’s very important to have a very clear definition of these persona constructs to the most precise form. Ex: If you categorize Buyer persona as just an executive, it’s not going to help.
Mind the Product
MARCH 23, 2017
We’re delighted to announce our first three speakers, who will share their unique insights on building products in SaaS, how to be more creative and innovative, and how to change enterprise culture; Tickets are on sale now!
Product Warrior
MAY 12, 2016
Sexy start up product management techniques which are always being written about are not always easy to embrace inside the large enterprise. What needs to change so large enterprise can innovate?
ProductBoard
AUGUST 7, 2017
Kentico Cloud uses productboard to grow their enterprise marketing solution was originally published in The Age of Product Discovery on Medium, where people are continuing the conversation by highlighting and responding to this story.
Mind the Product
JANUARY 28, 2019
This gap can be amplified by switching industries or by the rare occurrence of alternating between consumer and enterprise product management, which can be disruptive to a product manager’s professional development and career.
Mironov Consulting
NOVEMBER 2, 2018
For instance, they can spend $8M/year providing $50k/year enterprise licenses as long as they get past their 160 customer break-even point.) Describing one “special enterprise deal, which needs just this tiny thing”. 2] FOLLOWING ONE ENTERPRISE ESCALATION.
Street Smart Product Manager
SEPTEMBER 19, 2015
Enterprise New Product Development Organization corporate innovation enterprise innovationBeing “innovative” is all the rage nowadays. Companies big and small, tech and non-tech, are striving to seem innovative to employees and customers. I’ve worked at such companies, and I’ve helped many product managers working at such companies through my product help calls.
UserTesting
JUNE 5, 2018
While it covers everything from mobile and internet growth to the aggressive competition among the tech giants to commerce and consumer spend, we wanted to direct you … The post Mary Meeker’s Internet Trends 2018 and the growing consumer-grade bar for enterprise software appeared first on UserTesting Blog. This week Mary Meeker released her brilliant and powerful Internet Trends 2018 report.
Mind the Product
JUNE 28, 2018
Is there a difference between developing an enterprise and a consumer product? In both cases your software product is used by humans, but an enterprise is a legal entity, while a consumer is a person. And the fact that an enterprise is a legal entity makes product management for enterprise products a little different. Let’s look at some of the factors you need to consider when planning for enterprise software products rather than consumer products.
UserTesting
JUNE 5, 2018
While it covers everything from mobile and internet growth to the aggressive competition among the tech giants to commerce and consumer spend, we wanted to direct you … The post Mary Meeker’s Internet Trends 2018 and the growing consumer-grade bar for enterprise software appeared first on UserTesting Blog. This week Mary Meeker released her brilliant and powerful Internet Trends 2018 report.
Mind the Product
DECEMBER 11, 2018
Enterprise Product Management General Product Design Product Development Process Product Management Characteristics Product Development product launch product management Product Management Skills Product Planning product supportThere are lots of resources to help startups through their first product launch (if you haven’t found them yet, try looking here ). But what if you don’t work for a startup?
Mironov Consulting
OCTOBER 17, 2018
In this episode , we talked about: Consumer vs. enterprise product sets, and the challenge of attributing success to individual improvements. Featured Events Leadership Market Thinking Portfolio Management Product Management consumer economics enterprise product management roadmaps
Split
DECEMBER 14, 2017
DevOps Goes Enterprise-wide. In 2017, enterprises of all sizes started implementing DevOps for some of their newer services. Forrester Research recently estimated that 63% of enterprises have implemented DevOps in some form.
Mind the Product
AUGUST 25, 2017
This is why every enterprise organisation is trying to innovate through innovation labs, accelerators, incubators, digital transformation programs, 20% time, and more. What is the point of innovation?
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