Understanding Enterprise Product Companies

Mironov Consulting

What’s Enterprise? Another fuzzy line divides SMB (small/medium businesses) from enterprises. Enterprise generally starts around $20k/year, and really gets going at $50k/year. B2C, SMB and Enterprise companies not only behave differently, they are structured differently.

How can Enterprise Product Managers Attain Maximum Insight From Limited Datapoints?

Mind the Product

Not surprisingly, when you’re looking for customer validation for B2B products, there simply aren’t as many datapoints to draw from in enterprise product management as there are for consumer products. Therefore, every interaction counts and your enterprise sales force becomes one of your closest allies when gathering requirements and validating product assumptions. Aspiring enterprise product managers often tell me that collecting a robust customer sample is difficult.

How to Make Product Management for Enterprise Systems Work

Mind the Product

I love building enterprise systems, because you get to work with your customers/users every day and literally see their lives change as you release new features. But building good enterprise systems is prone to failure, as author and product consultant Sam McAfee has recently pointed out.

Portland, 4 Dec: Understanding Enterprise Product Companies

Mironov Consulting

What: Understanding Enterprise Product Companies. Companies building enterprise tech products are different from companies building mass consumer tech. Host: Product Tank Portland. When: Tuesday, 4 December, 6-8pm. Where: Customer.IO , 921 SW Washington St. Suite 820, Portland.

Top 10 industries for monetizing data: Is yours one of them?

that don’t 21Monetizing the data exhaust: Top 10 industries with data monetization opportunities Closing remarks The ability to monetize enterprise data enables companies to expand into new markets by. Enterprises that are looking to make their data available to the marketplace must consider.

10 Hacks of Customer-Centric Enterprise Product Managers

Mind the Product

Over the years I’ve worked alongside a number of enterprise product managers in many companies. How the customer would like to buy the software (the biggest pitfall in my experience for enterprise products).

Enterprise UXR's Ecosystem

dscout People Nerds

LinkedIn’s Anton Zadorozhnyy on the multifaceted nature of Enterprise research

Palo Alto, 22 May: Understanding Enterprise Product Companies

Mironov Consulting

What: Understanding Enterprise Product Companies. Companies building enterprise tech products are different from companies building mass consumer tech. Product Management Upcoming Events consumer design enterprise experiments product management tech organization

Lean Meetup: Challenges of Enterprise Product Management

Mironov Consulting

Palo Alto’s Lean Product & Lean UX Silicon Valley meetup, led by Dan Olsen, hosted Rich for… What: “ Challenges of Enterprise Product Management “ When: Tues, 23 Aug, 6pm – 830pm. Challenges of (Lean) Enterprise Product Management from Rich Mironov.

Customer transitions are funny and exciting beasts in the enterprise product world!

bpma ProductHub

By Saikrishna Chavali – You learn the power of status quo, and the challenges our power users face within their own firms. Product teams at vendors are tripping over themselves trying to get customers to use the latest products and features. But not everybody thinks as such. Not because customers don’t want the “best experience”. Yes,… Product Marketing

Nine companies share 30+ best practices for creating embedded analytics products

advanced features for enterprise pricing, while delivering. BUSINESS INTELLIGENCE 9 Companies share 30+ best. practices for creating smart. embedded analytics Part 1: Building the business case Creating analytics products is a journey. It’s not a switch that you flip. You must consider.

Enterprise UX revs its engines

dscout People Nerds

LinkedIn’s Enterprise UX team on how research is changing the Enterprise landscape

Enterprise UXR's Hidden Treasure

dscout People Nerds

LinkedIn’s Elizabeth Gin on the power of the “hidden user” in Enterprise UX

From Startup to Enterprise Product Manager: Is Bigger Always Better?

Mind the Product

Observations of a B2C startup product manager working in enterprise. These enterprise product manager roles can be (counterintuitively, even more so than the startup roles) about taking a massive step back and taking control of the product vision. These enterprise victories needn’t even be “firsts” and could instead be “bests” – the best conversion rate, the best repeat visit rate, the best NPS.

Enterprise UX Evolves Holistically

dscout People Nerds

LinkedIn’s John Garvie on how research is changing the Enterprise UX landscape

Product Analytics, Prioritization, and Decision-Making - What We Can Learn from Einstein and Drucker

Speaker: Nils Davis, Principal, NPD Associates

What to do if your sample size isn’t big enough for statistical significance (a common situation in the early days of a product and for enterprise products in general). As a Product Manager, a big part of your job will always be to balance which features to develop, and which to scrap.

a16z Podcast: When Organic Growth Goes Enterprise

Andrew Chen

It brings together all the growth levers: Viral growth, performance advertising, consumer growth techniques – but also inbound marketing, enterprise sales, etc., There’s a spectrum that goes from Atlassian (all self-serve, no enterprise sales team) all the way to a traditional enterprise company like Oracle. Questions we talk about: What exactly does more bottoms up growth for enterprise look like? The consumerization and developerization of B2B.

Enterprise UXR Unlocks Potential

dscout People Nerds

LinkedIn’s Jesse Livingston on how enterprise research is fully enabling people’s ultimate potential.

Hassen Karaa – Building a Successful Enterprise Product: Think Beyond the Features

Mind the Product

Prior to Okta, Hassen was at Microsoft where he worked on various enterprise products. In this talk, Hassen tells the story of two enterprise products, of how critical integrations were to their respective failure and success (but not just in terms of features!), 4 key Principles for Enterprise Product Success. To highlight what those mean, he dives into two case studies of enterprise products. Enterprise Integrations Worth Investigating.

Boost Enterprise Sales With Leads From Product Trials

Pragmatic Marketing

A majority of SaaS companies that I have built products for have brought their products to market with a sales-led, go-to-market motion. The sales reps would source new customers through outbound efforts and engaging their professional network. This method was great when we were trying to find product-market fit, as the sales reps were close to the customers and we had easy access to interview the customers we engaged with.;

5 Early Indicators Your Embedded Analytics Will Fail

By 2020, 80 percent of enterprise application vendors. Updating your application’s dashboards and reporting features. may feel optional—until suddenly it’s not. Watch for these 5 signs. that you’re at risk for an analytics emergency. Early Indicators. Your Embedded.

Boost enterprise sales with leads from product trials

Aptrinsic

In this article, we cover the marketing and sales operations changes to incorporate a free-trial or POC within your enterprise sales process. enterprise-technology saas-marketing saas-tools go-to-market product-management

Join UserTesting at Enterprise UX

UserTesting

The countdown is on for Enterprise UX in San Francisco! Enterprise UX is an annual event that focuses on the unique challenges professionals face in creating enterprise experiences. The conference is intended for anyone committed to creating better enterprise experiences, … The post Join UserTesting at Enterprise UX appeared first on UserTesting Blog.

Join UserTesting at Enterprise UX

UserTesting

The countdown is on for Enterprise UX in San Francisco! Enterprise UX is an annual event that focuses on the unique challenges professionals face in creating enterprise experiences. The conference is intended for anyone committed to creating better enterprise experiences, … The post Join UserTesting at Enterprise UX appeared first on UserTesting Blog.

Architecture & Governance Magazine: “Report Suggests Agile Integration Is the ‘Blueprint for Enterprise Architecture,’ Expert Agrees”

Agile Velocity

In the first couple sentences of “Agile Integration: The Blueprint for Enterprise Architecture,” a recently released report by Red Hat, the authors write: “Business success is increasingly based on your ability to react to change.

2018 essay collection on growth metrics, marketplaces, viral growth in the enterprise, and more (PDF included)

Andrew Chen

a16z Podcast: When Organic Growth Goes Enterprise. In this podcast, a16z partner Martin Casado and I talk about the intersection of enterprise sales and consumerized growth tactics. Above: One of my favorite moments in 2018, with the a16z team and POTUS44. .

Enterprise Products - Roadmap Planning and Development Methodology

Effective Roadmap Planning and Development Process for Enterprise Products

Roadmap Planning process Unlike Consumer products, you have two different types of audience to satisfy in Enterprise world, namely Buyer and User Persona. It’s very important to have a very clear definition of these persona constructs to the most precise form. Ex: If you categorize Buyer persona as just an executive, it’s not going to help.

Innovation, SaaS, and Enterprise: Announcing the First Three Speakers for #mtpcon London!

Mind the Product

We’re delighted to announce our first three speakers, who will share their unique insights on building products in SaaS, how to be more creative and innovative, and how to change enterprise culture; Tickets are on sale now!

The enterprise needs to kill the business case

Product Warrior

Sexy start up product management techniques which are always being written about are not always easy to embrace inside the large enterprise. What needs to change so large enterprise can innovate?

Kentico Cloud uses productboard to grow their enterprise marketing solution

ProductBoard

Kentico Cloud uses productboard to grow their enterprise marketing solution was originally published in The Age of Product Discovery on Medium, where people are continuing the conversation by highlighting and responding to this story.

What’s the Secret to Becoming a Great Product Manager?

Mind the Product

This gap can be amplified by switching industries or by the rare occurrence of alternating between consumer and enterprise product management, which can be disruptive to a product manager’s professional development and career.

The Slippery Slope of Sales-Led Development

Mironov Consulting

For instance, they can spend $8M/year providing $50k/year enterprise licenses as long as they get past their 160 customer break-even point.) Describing one “special enterprise deal, which needs just this tiny thing”. 2] FOLLOWING ONE ENTERPRISE ESCALATION.

10 Things To Do To Appear ‘Innovative’

Street Smart Product Manager

Enterprise New Product Development Organization corporate innovation enterprise innovationBeing “innovative” is all the rage nowadays. Companies big and small, tech and non-tech, are striving to seem innovative to employees and customers. I’ve worked at such companies, and I’ve helped many product managers working at such companies through my product help calls.

Mary Meeker’s Internet Trends 2018 and the growing consumer-grade bar for enterprise software

UserTesting

While it covers everything from mobile and internet growth to the aggressive competition among the tech giants to commerce and consumer spend, we wanted to direct you … The post Mary Meeker’s Internet Trends 2018 and the growing consumer-grade bar for enterprise software appeared first on UserTesting Blog. This week Mary Meeker released her brilliant and powerful Internet Trends 2018 report.

Why Product Management for B2B Needs to be Different From B2C

Mind the Product

Is there a difference between developing an enterprise and a consumer product? In both cases your software product is used by humans, but an enterprise is a legal entity, while a consumer is a person. And the fact that an enterprise is a legal entity makes product management for enterprise products a little different. Let’s look at some of the factors you need to consider when planning for enterprise software products rather than consumer products.

B2C 118

Mary Meeker’s Internet Trends 2018 and the growing consumer-grade bar for enterprise software

UserTesting

While it covers everything from mobile and internet growth to the aggressive competition among the tech giants to commerce and consumer spend, we wanted to direct you … The post Mary Meeker’s Internet Trends 2018 and the growing consumer-grade bar for enterprise software appeared first on UserTesting Blog. This week Mary Meeker released her brilliant and powerful Internet Trends 2018 report.

Same but Different: Launching Products at an Established Company

Mind the Product

Enterprise Product Management General Product Design Product Development Process Product Management Characteristics Product Development product launch product management Product Management Skills Product Planning product supportThere are lots of resources to help startups through their first product launch (if you haven’t found them yet, try looking here ). But what if you don’t work for a startup?

Product Love Podcast with Pendo’s Eric Boduch

Mironov Consulting

In this episode , we talked about: Consumer vs. enterprise product sets, and the challenge of attributing success to individual improvements. Featured Events Leadership Market Thinking Portfolio Management Product Management consumer economics enterprise product management roadmaps

Top 5 Predictions in DevOps and Analytics for 2018

Split

DevOps Goes Enterprise-wide. In 2017, enterprises of all sizes started implementing DevOps for some of their newer services. Forrester Research recently estimated that 63% of enterprises have implemented DevOps in some form.

Innovation is Broken by Janice Fraser

Mind the Product

This is why every enterprise organisation is trying to innovate through innovation labs, accelerators, incubators, digital transformation programs, 20% time, and more. What is the point of innovation?