How to Make Product Management for Enterprise Systems Work

Mind the Product

I love building enterprise systems, because you get to work with your customers/users every day and literally see their lives change as you release new features. But building good enterprise systems is prone to failure, as author and product consultant Sam McAfee has recently pointed out.

From Startup to Enterprise Product Manager: Is Bigger Always Better?

Mind the Product

Observations of a B2C startup product manager working in enterprise. These enterprise product manager roles can be (counterintuitively, even more so than the startup roles) about taking a massive step back and taking control of the product vision. These enterprise victories needn’t even be “firsts” and could instead be “bests” – the best conversion rate, the best repeat visit rate, the best NPS.

Palo Alto, 22 May: Understanding Enterprise Product Companies

Mironov Consulting

What: Understanding Enterprise Product Companies. Companies building enterprise tech products are different from companies building mass consumer tech. Product Management Upcoming Events consumer design enterprise experiments product management tech organization

Hassen Karaa – Building a Successful Enterprise Product: Think Beyond the Features

Mind the Product

Prior to Okta, Hassen was at Microsoft where he worked on various enterprise products. In this talk, Hassen tells the story of two enterprise products, of how critical integrations were to their respective failure and success (but not just in terms of features!), 4 key Principles for Enterprise Product Success. To highlight what those mean, he dives into two case studies of enterprise products. Enterprise Integrations Worth Investigating.

Product Analytics, Prioritization, and Decision-Making - What We Can Learn from Einstein and Drucker

Speaker: Nils Davis, Principal, NPD Associates

What to do if your sample size isn’t big enough for statistical significance (a common situation in the early days of a product and for enterprise products in general). As a Product Manager, a big part of your job will always be to balance which features to develop, and which to scrap.

Kentico Cloud uses productboard to grow their enterprise marketing solution


Kentico Cloud uses productboard to grow their enterprise marketing solution was originally published in The Age of Product Discovery on Medium, where people are continuing the conversation by highlighting and responding to this story.

The enterprise needs to kill the business case

Product Warrior

Sexy start up product management techniques which are always being written about are not always easy to embrace inside the large enterprise. What needs to change so large enterprise can innovate?

Innovation is Broken by Janice Fraser

Mind the Product

This is why every enterprise organisation is trying to innovate through innovation labs, accelerators, incubators, digital transformation programs, 20% time, and more. What is the point of innovation?

Product Portfolio Management: Success at Scale

Mind the Product

Whether you’re in a small but growing company or a large established enterprise, you will tend towards the status quo. Product Leadership Product Management Process Product Strategy Enterprise Product Management Product Portfolio Management

10 Things To Do To Appear ‘Innovative’

Street Smart Product Manager

Enterprise New Product Development Organization corporate innovation enterprise innovationBeing “innovative” is all the rage nowadays. Companies big and small, tech and non-tech, are striving to seem innovative to employees and customers. I’ve worked at such companies, and I’ve helped many product managers working at such companies through my product help calls.

Hearing About Accounts, Listening for Segments

Mironov Consulting

At enterprise software companies, there may be entire teams assigned long-term to a single customer. Product managers usually approach a customer problem differently from enterprise account teams.

Managing Product, Vision or Execution?

The Product Coalition

product-management organisational-culture management-and-leadership enterprise-softwareAmidst it’s countless definitions in the tech industry, let’s all agree to one point?—?product product management can either be vision-driven, or it can be execution-driven.

How to Create a Strong End-to-End Strategy for IoT Products

Tech Product Management

I recently spoke at the Enterprise IoT Summit in Austin, Texas. It was a great event that brought together IoT thought leaders from around the country, as well as product and business leaders from companies working on industrial and enterprise IoT applications.

Die Dashboards, Die! Why Conversations Will Reinvent Software

Nir Eyal

In years to come, conversations will breathe new life into software—particularly the boring enterprise tools millions of knowledge workers begrudgingly use every day. Conversational user interfaces (CUIs) work because of our familiarity with messaging. Even the most technically complex interactions can look as simple as getting an SMS text when presented as a conversation. There […]. The post Die Dashboards, Die! Why Conversations Will Reinvent Software appeared first on Nir and Far.

How to Run Product Portfolios at Scale

Mind the Product

I showcase how I’ve helped enterprises rekindle their capability and culture of experimentation and learning. Lean Enterprises’ consider four main domains: Explore early stage initiatives that are bets for the future with high degrees of uncertainty.

3 Best Practices for Adopting Continuous Product Discovery

Product Talk

This case study will share how one company is adopting continuous discovery across the enterprise. This company builds both consumer and enterprise products. She is working on an enterprise B2B product. It’s easy to think you already do continuous product discovery.

The PM’s Toolbox: Product Management Tools and the Problems they Solve


Asana is a popular option for both enterprise and SMB companies. It’s no secret that product managers wear a lot of hats. They must simultaneously work as strategists, liaisons, analysts, and salespeople…and that’s all before lunch (working lunch , that is).

Video: How One Chief Product Officer Is Reinventing Product Management At Her Company

Product Talk

CareerBuilder has both a consumer and an enterprise component to their business and we talk about the challenges of product discovery in both environments. 29:30 How discovery works with enterprise clients.

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5 Simple Reasons to Attend BASiS 2017


They’ve been through the ranks at companies from two-person startups to massive enterprises, so they’ll have a range of experience to share.

Building a Culture of Innovation: Dave Martin, Digital Director & Product Strategist

Mind the Product

Dave Martin , Digital Director & Product Strategist, talks to ProductTank London about how to build Culture of Innovation in Enterprise Organisations. Within larger Enterprises there is often a desire to be agile and work in a way that embraces failure, but rarely is it put into practice.

Explaining UX to Kindergartners

Pragmatic Marketing

How could I explain that I create HR enterprise software to a group of rambunctious 5-year-olds? I figured that I might not be able to explain creating experiences with enterprise software, but I could give the little ones a lesson in the basics of user experience.

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The power of a well-timed NO…and how to give one to your boss


Use a stalling tactic: Many requests come in the heat of the moment—”I just had a sales call with XYZ Enterprises and they will sign a gazillion seat license if we only offered integration with twelve different databases!” Saying no is a true art.

2017 Product Conferences

Product Talk

Enterprise UX. I often get and see on social media questions about upcoming product conferences. So we compiled a list. I say we because my assistant, Karen did most of the heavy-lifting. This list is by no means exhaustive. If you know of a product conference that is not on the list and you think it should be, please feel free to recommend it in the comments or send an email to This year, I’ll be attending: Front Conference in Salt Lake City in May.

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Ask Steve: How to deal with tiered pricing

Under10 Playbook

For enterprise, your pricing decisions should be heavily influenced by “is it easy to sell?” ” In my experience, enterprise sales teams have amazingly poor negotiation skills so your pricing (and discounting) methods must be VERY simple

What Successful Companies Do To Get Better Leads

PM Hardcore

The specific types of problems they they face (heterogeneous projects that all require separate treatment, lots of conflicting information in their existing project management approaches, importance of having a cross-company or cross-enterprise dashboard or reporting, and so on).

A New Focus On Product Management Opportunity

PM Hardcore

It started as a site to share ideas and lessons I’ve learned in my career as a product manager for enterprise software products. Looking through to the next stage. A long work in progress. This blog has been going for a long long time.

10 Writing Tips For Product Managers

PM Hardcore

This is often the case in business or enterprise software. Tips for writing. (CC CC BY-SA 2.0 by jvleis). I’ve started working on an online course on “writing for product managers.” It will come out in the next few months. In the process, useful tips about writing keep popping up.

The biggest challenge for product managers?

Mind the Product

61% of respondents work for enterprise software companies, while roughly 11% worked in consumer software. 15% worked for companies that had both enterprise and consumer offerings. When we look at only the responses from enterprise software PMs, this figure jumps up to 62%.

Focus on the Metrics that Matter: Identifying Your Product’s Key Metrics and KPIs


Retention rate and churn rate should again be based on the typical term length and billing period, so if you are dealing in enterprise SaaS, retention rate is number of customers who extended their contract in the period / number of customers whose contracts where up for extension.

A New Focus On Product Management Opportunity

PM Hardcore

It started as a site to share ideas and lessons I’ve learned in my career as a product manager for enterprise software products. Looking through to the next stage. A long work in progress. This blog has been going for a long long time.

A New Focus On Product Management Opportunity

PM Hardcore

It started as a site to share ideas and lessons I’ve learned in my career as a product manager for enterprise software products. Looking through to the next stage. A long work in progress. This blog has been going for a long long time.

[Integration] Craft now integrates with Pivotal Tracker

Ideate, roadmap, sprint-plan, manage feedback and tasks with Craft without giving up Pivotal Tracker’s Workspaces, analytics and enterprise support. It’s here! Our new Pivotal Tracker integration is live.

To OEM or not, that is the question

B2B Product Management

He was selling to enterprises (B2B product) for which he needed every helping hand he could get. Rick was the CEO of a startup. His company had a very promising product.

SaaS product management explained by 6 product managers


For customers more used to enterprise or custom-built software, they might expect one-off customizations or features they can heavily customize. In the enterprise space, I’m hearing more about the right balance between agile and a fully defined roadmap (enterprise agile).

The Value Inequality – The Real Meaning Of “Customer Value”

PM Hardcore

It’s well known that “cost plus” pricing doesn’t work for enterprise software. Cost Plus Pricing = No Good. You must balance value versus (multiple) costs to determine price. (By By Hans Splinter, Attribution-NoDerivs 2.0 Generic (CC BY-ND 2.0)).

Seven Things you can Learn From WeChat Product Development

Mind the Product

Enterprise WeChat (WeChat for Work). Early last year, Enterprise WeChat (Qiye Weixin) was launched to target large companies. TechnoBuffalo: Tencent going after Slack, launches Enterprise WeChat app.

Marketing Buzzwords: Why You Should Keep Them Out of Your Lexicon

Proficientz – Product Management University

Our solution is optimized for enterprise deployments. Just Say: Our solution was designed for higher performance in large enterprises. It’s a common practice in all product companies to use marketing buzzwords and catchphrases in sales and marketing materials and in conversations with peers and colleagues. Are buzzwords bad? It all depends on who you’re talking to and what you’re trying to accomplish.

Interview: Steve Portigal on user research war stories in the field


When you work inside a commercial enterprise, there’s a desire to optimize processes, create spreadsheets, build checklists, summarize objectives, deliver key takeaways, etc.

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Top companies learn fast, why isn't yours?

Product Warrior

Many large enterprises look at start up companies with envy at their speed of innovation i.e. Learning. The enterprise culture is polarised to the start up culture. The enterprise only rewards success, it punishes failure and in doing so creates an unsafe learning environment.

Agile Died While You Were Doing Your Standup

Mind the Product

Personally, I can’t stop thinking about the pain that this new reality – the one that comes after Agile – is going to cause a lot of enterprise companies. Rather, it’s the way it was introduced to the enterprise.

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