Resources

The North Star Playbook

Amplitude

Every product needs a North Star. In this guide, we will show you the metrics product managers need to tie product improvements to revenue impact. If you are looking for a more-focused, less-reactive way to work, this guide is for you.

How to Choose the Best Embedded Analytics Solution to Modernize Your Application

If you are looking to modernize your application to improve competitiveness, then one of the quickest wins you can have is to embed sophisticated analytics that will wow your existing and prospective customers.

6 Ways to Secure (More Of) a Budget for Your Customer Education Program

Skilljar

Whether you’re looking to kickstart or expand your customer education program, you need access to a budget. Learn how you can demonstrate the positive ROI of customer training and make the case for securing a larger budget in our latest eBook!

The Product Manager's Guide to Retention

Heap

This book walks through multiple aspects of retention, including why it’s so important, how to best measure it, and how to set goals for the different stages of retention. It also provides strategies for improving retention across the customer journey.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

The Heap Book of Questions for Product Managers

Heap

In this book, Heap provides a great number of questions, hypotheses, and experiments for you to run in your product. It walks through product use cases, behavioral segmentation, conversion, and more.

Just launched! 2020 Customer Education Benchmarks and Trends Report

Skilljar

Based on a survey of more than 250+ external education teams, Skilljar has compiled this report on current trends including budgets, integrations, team structure, and more. In this report, see how companies across a variety of industries are building, optimizing, and measuring their training programs.

A Product Manager Guide: How to Measure User Activation in Your Product

Heap

Building a great product is no longer just about acquiring visitors. It’s about turning those visitors into customers. This requires measuring and increasing user activation and retention. Learn more about Measuring User Activation in this eBook.

5 Signs It's Time to Replace Your Homegrown Analytics

If you built your analytics in house, chances are your basic features are no longer enough for your end users. Is it time to move on to a more robust analytics solution with more advanced capabilities? Follow this free guide for tips on making the build to buy transition.

The Why, What, & How of Transitioning to Virtual Training

Skilljar

In this guide, we’ll explore the key characteristics of on-demand training and delve into the benefits of this method for students.

The Future of Product Management - A Report From Product School and Heap

Heap

Introducing Product School’s survey on the Future of Product Management, powered by Heap. Featuring information gathered from more than 500,000 members of the product community, this survey asks the important questions about our industry.

A New Segmentation Model for Customer Onboarding

Skilljar

In this eBook, we will show you a new framework for building a customer onboarding program, including how to segment users and drive long-term value and retention through education.

Build vs Buy: 10 Hidden Costs of Building Analytics with UI Components

Many teams, as a logical first step, choose to build their own analytics with the help of UI components. But eventually you’ll find that doing it yourself and at scale has hidden costs. Consider these 10 factors when deciding whether you should build analytics features with UI components.

3 Reasons to Prioritize On-Demand Customer Training

Skilljar

On-demand training is a powerful tool you can leverage to support new customer onboarding and ongoing education through the customer lifecycle. In this eBook, we’ll delve into the 3 key benefits of on-demand training for your customer onboarding process.

Trends and Benchmarks in Product Management 2020 Global Report

A comprehensive global report on Product Management with over 70 graphs based on a survey of over 2000 product professionals. Insights from topics: Leadership and Culture| People|Organization|Salaries |Process and Product

Product Manager's Dilemna

Should Product Managers be pragmatic or idealistic?

Add User Tests to Your Agile Process: Reduce Risk in Shipping New Products

UserTesting

Agile has become the go-to methodology for companies that want to reduce the risk involved in shipping new products. But how do you prevent building items nobody wants? If you wait to get user feedback until after development, then you’ve waited too long.

Badges, Certificates, and Certifications: A Comprehensive Guide to Credentialing

Skilljar

Certifications can be a huge pillar of Customer Education programs, but they can also be really daunting. In this guide, we will explore the world of credentials in-depth and how they relate to customer and partner training programs.

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