How to create product vision

Lead on Purpose

One of the key elements of a successful product management organization is creating the vision for your products—the ‘why’ that drives their purchase and the factors that make them successful in their markets. When you nail the product vision, you’re … Continue reading → Leadership Product Management execution product vision research strategic leadership

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Elements of a Compelling Product Vision Statement

280 Group

Do I Really Need a Product Vision Statement? A compelling product vision statement helps set the boundaries around how quickly and effectively those decisions can.[continue The post Elements of a Compelling Product Vision Statement appeared first on 280 Group Product Management.

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Product Tunnel-vision

Joe Cotellese

The post Product Tunnel-vision appeared first on Joe Cotellese. Focus on the problem, not the solution. I just spent about a half an hour looking for a photo sleeve for a baby album. I needed to do this because the sleeve was torn.

Vision Mapping: How to Avoid Your Vision’s Natural Death

The Product Coalition

Vision casting is easy. At times it can be so easy that once the rally is over, the vision gets drowned by the hustle and bustle of daily chores. Whether large corporations or start-ups, I have encountered vision statements die by natural death or simply gather dust on shelves.

Creating Your Product Vision: Two Parts Customer, One Part Product

Proficientz – Product Management University

Creating your product vision can be difficult when you focus too much on the product. ” Apply that same consumer product philosophy to B2B products and creating your product vision will be simple and it will resonate with everyone. Creating Your Product Vision.

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What's the vision anyhow?

Under10 Playbook

If you do not cultivate an environment in which leaders and employees can carry on your vision, your legacy cannot live on.—Beth Do new ideas align with your strategic vision? Much has been written about strategic vision and alignment.

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Vision vs. Strategy

svpg

I’ve explained that the context typically needs to be the product vision, and a specific set of outcome-based objectives for each team (OKR’s are an effective way to do that). I’ve already written about outcome-based objectives , and in this article I want to talk more about product vision, and especially how important the role of product strategy is in delivering on the product vision. Product Vision. Overview.

Avoiding Reactive Product Decisions | Creating Your Product Vision | Three Ways to Sell More Existing Products

Proficientz – Product Management University

A product vision is just as valuable to product, marketing and sales teams as it is to customers because it keeps the focus on customer value. This month we serve up a simple recipe for creating a product vision that resonates with everyone.

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Backlog Refinement Takes You from Vision to Value

bpma ProductHub

With a keen focus on value and conducting Structured Conversations using the 7 Product Dimensions, you greatly improve your ability to go from vision to value. A successful product delivers value when it is aligned to your product vision and goals.

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How to Distinguish Between Your Product Roadmap, Product Strategy, and Product Vision

UserVoice

While you might “own” the product, your product’s vision should be coming from the top of the house. Sales, operations, technology… all of it should be working toward a common vision. So, if the vision isn’t the responsibility of the product team, what is?

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Answering the “Product Vision” Questions With Something…Visionary

Proficientz – Product Management University

What’s our product vision?” If you’re the head of products or strategy in a B2B organization, you’re constantly fielding the “product vision and strategic roadmap” questions. A different approach to answering these questions will help you articulate a vision that energizes everyone and simplifies the execution of your product, marketing and sales plans. The narrative for your product vision and strategic portfolio roadmap should be customer-centric, not product-centric.

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Managing Product, Vision or Execution?

The Product Coalition

product management can either be vision-driven, or it can be execution-driven. Cover photo by Craig Garner on Unsplash Managing Product, Vision or Execution? Amidst it’s countless definitions in the tech industry, let’s all agree to one point?—?product

The one thing that can make or break your product and team: the vision

The Product Coalition

I’ve realized that people use the words mission, vision and strategy interchangeably. Wanted to jot down some thoughts on my perspectives on this, and the topic of product vision in general - both to solidify my own thinking and in case it can be helpful to anyone reading this.

Which Medium is Best for Relaying Your Product Vision?

ProductCraft Debates

But even if they miraculously have this sense, they still have to build consensus and share their vision in a way that makes their teams rally around. The post Which Medium is Best for Relaying Your Product Vision? Visionary product leaders may have fully-fledged ideas about the kind of products they want to build, what those products look like, function like, and feel like for users.

The Ultimate Product Vision, Feature ROI, Product vs. Sprint Backlog, and The Problem is the Problem

Proficientz – Product Management University

The Ultimate Vision: Writing Customer Success Stories Before You Build the Solution. The post The Ultimate Product Vision, Feature ROI, Product vs. Sprint Backlog, and The Problem is the Problem appeared first on Proficientz. The B2B Product Manager Magazine May 2018 is now available. The mantra of every product, marketing and sales professional starts and ends with finding and solving customer problems.

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Having a Vision Isn’t Always About Distance

Clever PM

When most people talk about “vision” they’re evoking a concept of long-term planning, setting big and brash goals that you might or might not achieve, but which set a “north star” by which you can plot the course of your product and company.

Motivating and influencing your teams

Lead on Purpose

You’ve nailed the vision, and built the foundation of trust, now you need to motivate your teams. In nearly all cases, the individuals on … Continue reading → Product Management Trust confidence energy influence motivate optimism visionThe success of your product depends on the work they (engineering, UX/design, marketing, sales, etc.)

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Tips for Rewriting a Digital Product

Roman Pichler

Finally, capture your insights and describe the product’s current strategy: the people it serves, the value it creates for the users and business, and its key features, for instance, by using my Product Vision Board. See the Rewriting Effort as an Opportunity to Innovate.

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Technical Debt and Product Success

Roman Pichler

Process: Lean, Agile, Scrum Product Vision and Strategy definition of done innovation metrics product life cycle software qualityWhy Technical Debt Matters for Product People.

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3 Ways To Stop Sleep Walking Through Your Leadership Legacy

Lead on Purpose

Like most executives in highly pressured sectors, John feels … Continue reading → Leadership intentional legacy visionGuest article by Glain Roberts-McCabe “She was completely whole and yet never fully complete” ?Maquita Maquita Donyel Irvin One day, I was having lunch with John, a successful CEO of a national retailer.

Establishing an Effective Product Strategy Process

Roman Pichler

Process: Lean, Scrum, Kanban Product Vision and Strategy innovation product discovery product manager product owner teamworkWhy a Product Strategy Process Matters.

Developing an experience map for AI startups to define their product vision

RealtimeBoard

Developing an experience map for AI startups to define their product vision Here at RealtimeBoard, we empower team-driven companies to create outstanding products and experiences while we turn challenges of distributed work into competitive advantages. The post Developing an experience map for AI startups to define their product vision appeared first on RealtimeBoard Blog.

TEI 191: How to create and share product vision – with Jon Hensley

Product Innovation Educators

The tool that brings order to the chaos is vision. The product vision is like the guiding northern light for the product team, keeping everyone moving in the same direction. It is the responsibility of the product manager to create and share the product vision.

How coaching creates great leaders

Lead on Purpose

His vision transformed the personal computer, music, … Continue reading → Leadership Team Building assessment coaching mentor visionWhen I think of leaders who have built great companies, the first name that comes to mind is Steve Jobs. He was arguably one of the greatest CEOs of the modern business era.

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How coaching creates great leaders

Lead on Purpose

His vision transformed the personal computer, music, … Continue reading → Leadership Team Building assessment coaching mentor visionWhen I think of leaders who have built great companies, the first name that comes to mind is Steve Jobs. He was arguably one of the greatest CEOs of the modern business era.

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Why Product People Should Care About Business Strategy

Roman Pichler

What is the company’s vision? Think, for instance, of Google’s vision “to organise the world’s information and make it universally accessible and useful” Where will you play? Business Strategy vs. Product Strategy.

Should Customer Requests or Product Vision Be the Primary Driver of a Roadmap?

ProductCraft Debates

The post Should Customer Requests or Product Vision Be the Primary Driver of a Roadmap? Everyone wants to be Jeff Bezos. Well, maybe not everyone, but most of us can appreciate his success, and chances are we use Amazon products in one way or another almost every day. Bezos’ gospel is all about customer centricity, and because of Amazon’s overwhelming dominance, this idea has permeated every business book, talk, and.

How the Elephant and 6 Blind People Can Help Articulate Your Product's Vision

Pragmatic Marketing

You’ll learn how to develop data-driven requirements that articulate your product’s vision, are actionable for your design and development teams, and can be communicated in your strategic roadmap and product backlog. How do you get six blind people to understand what an elephant looks like? It’s not unlike trying to define a product that it actually makes sense to build.

Turning your desires into purpose

Lead on Purpose

However, without a burning inner desire, your chance … Continue reading → Purpose Uncategorized desire persistence sacrifice success vision workSuccess depends as much on the desire of an individual as anything else. Hard work, persistence and intelligence also factor in, and depending on the endeavor, these may play a big role.

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Empathy & vision–and other innovation observations for product managers Apr 20, 2018

Product Innovation Educators

Empathy and vision advice from product VP. She responded with the need to have a clear product vision but to lean on empathy and flexibility. Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers and innovators be heroes.

How To Create A Convincing Product Vision To Guide Your Team

UX Studio

Working on a product without a decent product vision resembles going into the street with eyes closed. This article will show how a product vision should look, how to create it and communicate it to all stakeholders in play. What is Product Vision? Product vision imagines a product direction in the long-term. Typically, product vision defines two to five years’ time or even more – depending on the industry and the product life cycle. Product vision board.

Strategic Options for Mature Products

Roman Pichler

A tool like my Product Vision Board can help you with this. Product Vision and Strategy innovation portfolio management product discovery product life cycleWhat Maturity Means. A product is mature if it has stopped growing: The benefits it creates no longer rise.

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Product Discovery Tips

Roman Pichler

To get your focus right, consider using a tool like my Product Vision Board to capture your idea, and identify assumptions and risks. Process: Lean, Scrum, Kanban Product Vision and Strategy market research product discovery product life cycle stakeholders teamwork

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Break Down Silos to Build a Culture Focused in a Single Direction

Mind the Product

What is the company’s mission statement or vision? If your company doesn’t have a mission statement or a vision, then maybe it will prompt someone in the leadership team to start thinking about one when they can’t answer your questions.

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The Typology of Design Sprints

Mind the Product

This process can be applied to many different needs, from generating a vision for a new product, or redesigning a specific feature or flow for an existing product, to improving a process or defining a brand.

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Taylor Wescoatt – Being the First Product Manager

Mind the Product

Early on, before product-market-fit, business strategy and product strategy are one-and-the-same & thus product vision needs to be owned by the founder. Strategically, this is about focusing vision and limited resources. Strategic clarity is about extracting the vision from the founder, and then communicating it widely to align everyone in the org. Product Launch Startups Agile alignment prioritization product strategy Startup vision

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The Most Important Thing You Need For Your Product To Succeed

Street Smart Product Manager

Entrepreneur New Product Development Product Development Product Management Product Roadmap product visionHave you ever felt like there is no clear direction for your product? That you keep getting jerked around building features to satisfy the latest customer opportunity?

The most important thing you need for your product to succeed

Street Smart Product Manager

Entrepreneur New Product Development Product Development Product Management Product Roadmap product visionHave you ever felt like there is no clear direction for your product? That you keep getting jerked around building features to satisfy the latest customer opportunity?

How to Avoid Being Blindsided by your Competition by Jeetu Patel

Mind the Product

This is a team who has each others’ backs and shares a common vision of the product. Product/Market Fit Cross-Functional Team customer experience Product Vision

Lather, rinse, REPEAT! Becoming a CRO

The Product Coalition

Socialize Product Vision You’re the CRO (Chief Repeating officer) and need to socialize what should go in a product and how to market and sell it any chance you get. Fulfil your vision You are in charge of mapping out the steps that your team is going to take to fulfill your product vision.