Elements of a Compelling Product Vision Statement

280 Group

Do I Really Need a Product Vision Statement? A compelling product vision statement helps set the boundaries around how quickly and effectively those decisions can.[continue The post Elements of a Compelling Product Vision Statement appeared first on 280 Group Product Management.

How to Distinguish Between Your Product Roadmap, Product Strategy, and Product Vision


While you might “own” the product, your product’s vision should be coming from the top of the house. Sales, operations, technology… all of it should be working toward a common vision. So, if the vision isn’t the responsibility of the product team, what is?

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Inspiring Teams with Product Vision

Mind the Product

In this in-depth and inspiring talk, Keela Robinson , Founder and CEO PM Loop, unpacks what vision is, why it matters and how to find it. Vision comprises your Values, Purpose and Envisioned Future. In short, they are inspired and guided by your vision.

Vision vs. Strategy


I’ve explained that the context typically needs to be the product vision, and a specific set of outcome-based objectives for each team (OKR’s are an effective way to do that). I’ve already written about outcome-based objectives , and in this article I want to talk more about product vision, and especially how important the role of product strategy is in delivering on the product vision. Product Vision. Overview.

Backlog Refinement Takes You from Vision to Value

bpma ProductHub

With a keen focus on value and conducting Structured Conversations using the 7 Product Dimensions, you greatly improve your ability to go from vision to value. A successful product delivers value when it is aligned to your product vision and goals.

10 Tips for Creating an Agile Product Roadmap

Roman Pichler

Describe and validate the product strategy —the path to realise your vision—before you create your roadmap and decide how the strategy is best implemented, as the following picture illustrates. I like to use my Product Vision Board to develop a valid product strategy.

The Most Important Thing You Need For Your Product To Succeed

Street Smart Product Manager

Entrepreneur New Product Development Product Development Product Management Product Roadmap product visionHave you ever felt like there is no clear direction for your product? That you keep getting jerked around building features to satisfy the latest customer opportunity?

How the Elephant and 6 Blind People Can Help Articulate Your Product's Vision

Pragmatic Marketing

You’ll learn how to develop data-driven requirements that articulate your product’s vision, are actionable for your design and development teams, and can be communicated in your strategic roadmap and product backlog. How do you get six blind people to understand what an elephant looks like? It’s not unlike trying to define a product that it actually makes sense to build.

How coaching creates great leaders

Lead on Purpose

His vision transformed the personal computer, music, … Continue reading → Leadership Team Building assessment coaching mentor visionWhen I think of leaders who have built great companies, the first name that comes to mind is Steve Jobs. He was arguably one of the greatest CEOs of the modern business era.

How coaching creates great leaders

Lead on Purpose

His vision transformed the personal computer, music, … Continue reading → Leadership Team Building assessment coaching mentor visionWhen I think of leaders who have built great companies, the first name that comes to mind is Steve Jobs. He was arguably one of the greatest CEOs of the modern business era.

The T-Shaped Product Manager

Roman Pichler

Leadership skills enable you to effectively guide the development team and lead the stakeholders, create an inspiring vision , and reach sustainable agreements , to name just a few. Here are some of the questions it asks you: Do you know how to formulate an inspiring vision for a product?

4 Traits of Successful Product Leaders


Having a plan and a vision, communicating it well and sticking to it. Of course, not everyone is thinking quite that far ahead or has much of an audience for their audacious vision. Their vision paints a picture of what the world can look like when their products have hit the market.

Coping with Product Manager Burnout

280 Group

Vision Built on Uncertainty When I started my career as a young programmer I was tasked with bug fixing as a way to learn the code base….I I hated it. It wasn’t challenging enough for me. Now, several decades later as a Product Manager there are times I miss those days.

Tying Strategy to Your Product Roadmap

Pragmatic Marketing

Describe your vision and strategy. Setting the vision and strategic goals for the product—and, more importantly, getting alignment on these with your stakeholders—is the first step to creating a successful roadmap. By Jim Semick. We’ve all heard about “strategic” product roadmaps.

Focus on the Metrics that Matter: Identifying Your Product’s Key Metrics and KPIs


With big data comes big responsibility; before we can (responsibly) use data, we must understand and identify the metrics that matter most to our product vision, customer needs, and company goals.

10 Product Backlog Tips

Roman Pichler

Decline ideas and requirements that do not help you meet the release goal and move you closer to realising the product vision. Tip #1: Complement your Product Backlog with a Product Roadmap. Use a roadmap to sketch the overall journey you want to take your product on.

Product Roadmap Essentials

bpma ProductHub

It highlights both near term and long term vision to the business. As a product manager, you should be continuously evaluating what your near-term priorities are to ensure they are the building blocks towards achieving the objectives of your company’s long-term vision.

The Heartbeat of Product by Nate Walkingshaw

Mind the Product

Vision and Strategy. The vision should be aspirational and unattainable, but it allows everyone on the team to connect with a higher goal, a purpose they can believe in. The strategy is where the rubber meets the road, and sets out the path towards that vision.

SaaS product management explained by 6 product managers


Cast the vision, build the version. Curiosity and defined overall vision. The rise of the SaaS model in the product space has been swift, to say the least. So as product managers, knowing how to manage only traditional, on-premises software no longer cuts it.

All I know is coding. Can I become a Product Manager?

Product Management Club

You identify the target market, the market size, you build out the initial vision of the product. We get this question a lot. This is very typical of someone from a technical background (ex. Currently in engineering or related area) thinking of moving to Product Management.

How to Create a Strategic Portfolio Roadmap

High Octane Product Management

In this hands-on workshop, you’ll learn how to develop a strategic portfolio roadmap that drives new growth by shifting your inside-out product vision to an outside-in customer vision. Instead of constantly wrangling over competing product visions that no one can ever agree on, you’ll learn how to craft a short and long-term portfolio roadmap that mirrors the vision and business goals of your target customers. Wealth made simple: news and articles from IRC Wealth.

The Simple Guide to Product Management

bpma ProductHub

To own a product requires a strong vision for what it can become and achieve. Having a vision for yourself and your career is just as important as having one for your products and teams. Contributed by Cynthia Andre.

A New Focus On Product Management Opportunity

PM Hardcore

It’s more ambitious than my initial (lack of) vision. Looking through to the next stage. A long work in progress. This blog has been going for a long long time.

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My team are my product: How to develop a high-performing team of product managers (or anyone else)

Mind the Product

Vision – the who and what. Just like any good product team/ squad, my team need a shared vision, which they are aligned around and that gives them a clear sense of purpose. We co-created our vision using Roman Pichler’s canvas.

The biggest challenge for product managers?

Mind the Product

Stakeholders clouding the vision not based on evidence. A great product vision comes from knowing your customers so intimately that you can design a product that perfectly meets their needs.

Top Tips for Negotiating With Stakeholders

Mind the Product

The Vision as a Tool. At a minimum, a good vision needs to identify three things: the problem you are trying to solve, who you are trying to solve it for and what outcomes you want to meet (evidenced by a solid, meaningful KPI). Use the vision as a tool to avoid non-aligned work.

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The Evolution of Modern Product Discovery

Product Talk

I really encourage teams to take time to explore the opportunity space, to assess which opportunities are most likely going to drive their desired outcomes, and to use their company’s mission, vision, and strategy as a filter. Product management is evolving quickly.

The PM’s Guide To Getting Stuff Done: Tackle Your To-Do List in 3 Easy Steps


Is your to-do list looking more daunting than doable lately? It happens to the best of us sometimes. Fortunately, there’s several easy ways you can tame your to-do list and improve your productivity–and in turn, your product.

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How to Sell Your Boss on Roadmaps Without Timelines

Mind the Product

As the company and the product vision grows, these horizons naturally expand – as if you’re able to see further and think bigger. Did the product they were building match up to their vision and mission? Can’t get your boss to part ways with a time-based feature roadmap?

Mental Models for Product Managers – Part 2

PM Hardcore

The y-axis represents "ability to deliver," while the x-axis represents "completeness of vision." The upper right "magic quadrant" is vendors who have a compelling vision and can deliver on it. Brain Wiring (by Wellcome Images, CC licensed).

Applying Product Principles to Guide Better Product Decisions

Mind the Product

Like a sailor who navigates a path through stormy seas, a product manager needs to navigate their product through the needs of customers, business partners, and stakeholders while following the product vision (the end state for what the product will deliver in the future).

Product Success


Product Vision and Strategy. This starts with a clear and compelling product vision, and a path to achieving that vision, which is referred to as the product strategy. The product vision describes the world we are trying to create, typically somewhere between 2 and 5 years out (longer for hardware efforts). The product vision must be inspiring. Strong technology people are drawn to an inspiring vision.

The Alternative to Roadmaps


” For technology companies, there are several ways to provide this context or intent, but what I advocate is two distinct components: The Product Vision : this describes the holistic view of what the organization as a whole is trying to accomplish. There are actually quite a few lessons learned about both good product vision, and especially regarding good application of the OKR system, and I’ll make that a focus for the next several articles.

The Secret Ingredient To Getting Product Innovation Done: “Internalvangelists”

Street Smart Product Manager

Because they’re the ones willing to make the initial bet on the startup, because they’ve bought into the startup’s vision and potential. So you’ve probably heard of “earlyvangelists” (No? Read this post by Steve Blank, who coined the term.) In Lean Startup circles, we hear a lot about finding these special breed of customers.

Five Tips for Introducing Product Management to Your Company

Roman Pichler

1 Establish a Clear Vision. Establish a clear vision for introducing a product management group and explore why your company would benefit from it.

Product Roadmap Success: BWP Hosts Lively Roundtable Discussion

bpma ProductHub

According to Richard Banfield of Fresh Tilled Soil, a successful product roadmap is a strategic document that focuses on the product vision and conveys the path to achieve it.

The Dirty Dozen Roadmap Roadblocks

Product Powers

A roadmap is your vision for how a product (or product line) will help achieve your organization's strategic goals. Stating what you will do and when makes it easy to judge when you fall behind schedule or get detoured by good ideas that just don't fit your strategic vision. A good product roadmap is one of the most important and influential documents an organization can develop, publish and continuously update.

4 Principles for Building a Sustainable Roadmap


Gradually, the vision becomes more and more tangible through processing, analyzing and itemizing. Vision is segmented into stories, which are then fitted to personas. The roadmap is a critical stepping stone in the process of tangibilizing your vision.

Product Management Synapses

Tyner Blain

If that makes the most sense, given the objectives of the investment, strategy of the firm, and architectural vision, great. You know you’re a product manager when this image causes more than a chuckle.

Product Management for Dummies

Product Bookshelf

The product manager is responsible for overall product success, is the central point for all aspects of the product, holds the vision and strategy, owns the whole product, produces the roadmap and requirements, and leads the team. Not just for dummies, this book is for everyone.

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