Product Vision FAQs

Roman Pichler

What is the Product Vision? The product vision describes the ultimate purpose of a product, the positive change it will bring about. As the product vision, I could then choose “help people eat healthily” or just “healthy eating.” What Makes a Good Product Vision?

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Six Qualities of a Great Product Vision

Roman Pichler

An inspiring vision creates a meaningful purpose for everyone involved in making the product a success including the stakeholders and development team members. If the vision resonates with you, then this will help you do a great job, especially when the going gets tough.

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Product Vision FAQs

Roman Pichler

What is the Product Vision? The product vision describes the ultimate purpose of a product, the positive change it will bring about. As the product vision, I could then choose “help people eat healthily” or just “healthy eating.” What Makes a Good Product Vision?

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Common Product Vision Board Mistakes

Roman Pichler

This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. Vision Captures Product Idea or Business Objective. Additionally, such a vision is hardly inspiring.

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Measure the Immeasurable: Beyond Vanity Metrics

Speaker: Sari Harrison, Product Management Instructor, Product School

As a product manager, it's your job to realize your product’s vision by executing your chosen strategy. It’s also your job to deliver value to the business. Ultimately, these two outcomes are aligned so the temptation is to focus primarily on business metrics. Doing this can cause you to lose focus on the real value you are trying to achieve, in favor of moving the vanity metrics such as launches and time spent. Join Sari Harrison, Product Management Instructor at Product School, as she explains how to use immeasurable success criteria along with your more standard KPIs to deliver products that don't just get used a lot, but deliver real value.

Product Vision 2020

Mind the Product

In this ProductTank London talk, Paavan Buddhdev – previously Product Designer at AND Digital and now Founder of Sound Off – discusses the concept of product vision through design lens. The post Product Vision 2020 appeared first on Mind the Product.

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How to Align Your Product Vision with Organizational Goals

ProductPlan

In the world of product, nothing helps keep the team on track better than a strong product vision and a product strategy backing it up. This requires breaking down the product vision and translating it into themes everyone can get behind. Align Behind Your Product Vision.

Why Your Engineers Are Hungry for Your Product Vision.

The Product Coalition

Let’s talk about how to define a product vision, and why the lack of a product vision is so detrimental to your team. What is “Product Vision”? Your product vision ultimately answers the questions “why are we building this?” Document your product vision!

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So, You Have A Vision, Now What?

The Product Coalition

Photo by Gabriel Tovar on Unsplash So many aspects in our lives are based on other people’s visions coming true. Going through history, visions which became reality changed our lives dramatically, and as technology progresses, this becomes more and more true. Vision? —?a

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The Product Vision Sprint: 5 days to a tangible product vision

The Product Coalition

a clear and compelling vision. from ‘ Drive’ All top product leaders know the importance that vision plays in the success of a product. Sometimes the Product Vision was something spoken by a visionary leader, but unseen. What makes for a compelling product vision?

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The Art and Science of Explaining Your Product Strategy

Speaker: Jason Tanner, CEO of Applied Frameworks

SaaS Product Roadmaps: Achieving Your Product Vision

bpma ProductHub

by Paul Ressler – Everything is progressing well with your SaaS product; you have your product vision and you have product market fit. What are the next steps to achieve success for your SaaS product? One important next step is a product roadmap. Product roadmaps, done well, can be a great tool to help advance… Product Strategy

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What is Product Vision?

PMLesson's Ace the PM Interview

Product Vision or Product Vision Statement is the long-term goal for a product includes the long-term mission and the motivation behind its creation, along with why it’s important. Product visions, ultimately, serve as the guideposts for the development of the products.

How to Retroactively Measure Product Vision Success

ProductPlan

Clutch’s survey proves that you need an effective product management strategy to measure product vision success. As a product leader, your product vision anchors everything you communicate to your team. As such, your product vision becomes the product narrative you, as a leader, tells.

Communicate Your Vision with an Internal Roadmap

The Product Coalition

Your vision of the future should bring clarity to your roadmap. It aligns business decisions with strategic vision. Effective roadmaps translate leadership’s vision into a guided conversation with stakeholders. Vision Outcome: Define a long-term vision statement for the platform.

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Get S.M.A.R.T. with your Roadmap

Speaker: Miles Robinson, Technical Project Manager, iFixIt

In this presentation, Miles Robinson will walk through the 5 SMART considerations, providing small tools at each step to help evaluate whether there is more value in doing something yourself or hiring out to others. Each of the tools can be used in isolation or together, and they all help to bring clarity and structure to the data you will need to make the best use of your time, money and people.

Elements of a Compelling Product Vision Statement

280 Group

Do I Really Need a Product Vision Statement? A compelling product vision statement helps set the boundaries around how quickly and effectively those decisions can.[continue The post Elements of a Compelling Product Vision Statement appeared first on 280 Group Product Management. Product Management Product Strategy Messaging Vision

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Build what matters with vision-led product management

Mind the Product

Read more » The post Build what matters with vision-led product management appeared first on Mind the Product. In this #mtpcon Digital Americas session, CPO at WHOOP and author Ben Foster, explains how to think and operate like a true product leader regardless of your level or title. [.]

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Vision, value, and valuation in advanced product ownership

Mind the Product

Vision, Value, and Validation are three inseparable parts of Advanced Product Ownership Analysis. Read more » The post Vision, value, and valuation in advanced product ownership appeared first on Mind the Product.

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ONE THING on Agile vs. Vision

Product Culture

What's missing: strategy, vision. Agile was developed as a response to lack of consistent direction from business execs. But there is something missing in agile and lean.

How Can We Stop Under Utilizing a Key User Experience Champion?

Speaker: Miles Robinson, Agile and Management Consultant, Motivational Speaker

With quality assurance/control already embedded in our development process, what if we expand that role to champion usability and customer delight? Join Miles Robinson, Agile and Management Consultant as he discusses how we can educate and equip our QA/QC process to forge champions of customer experience.

You have to believe in your vision, even though it’s wrong

The Product Coalition

Your company vision is a bet on the future. vision product-management startup entrepreneurshipAs such, it is bound to be wrong. And yet, it is critical to have one and to believe in it… Continue reading on Product Coalition ».

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5 Product-led Strategies that will Protect Your Product Vision

ProductCraft

Developing a clear product vision is among the most worthwhile activities product leaders and startup founders can engage in. Read more » The post 5 Product-led Strategies that will Protect Your Product Vision appeared first on ProductCraft by Pendo.

Organizational Alignment Through Vision and Principles By Elena Luneva

Mind the Product

In this ProductTank San Francisco talk, then Head of Product at Nuna, Elena Luneva explains the importance of making sure your company has a product vision to help make better product decisions and ensure organizational buy-in.

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Product Strategy 101: It’s About Depth, Not (Just) Vision

The Product Coalition

In the effort to bring the company’s vision into reality, the details matter, often more than the innovation and completeness of the vision itself. Of course, in the process, the vision might be changed or refined, but it most likely wouldn’t be reinvented altogether.

How Product Managers Can Define a Product Vision to Guide Their Team

Speaker: Christian Bonilla, VP of Product Management at UserTesting

Join Christian Bonilla, VP of Product at UserTesting, as he reveals tips for taking ownership of the product vision to guide the development process. He will discuss how a strong product vision informs your strategy and roadmap, common traps to avoid, share real-life examples, and show ways to reinforce the product vision into your team’s day to day.

How Vision, Strategy and Positioning are Related. 

Business of Software Conference

How are vision, strategy, and positioning related? Vision. In a startup there’s a vision of where we think the company is going to be in like 5-10 years. The pitch for a VC is oriented around this vision of a future state. Vision and Strategy.

Vision vs. Strategy

svpg

I’ve explained that the context typically needs to be the product vision, and a specific set of outcome-based objectives for each team (OKR’s are an effective way to do that). I’ve already written about outcome-based objectives , and in this article I want to talk more about product vision, and especially how important the role of product strategy is in delivering on the product vision. Product Vision. Overview.

ONE THING on the Vision

Product Culture

It was a culture, and it was vision. Do you remember General Motors' electric car, the EV1? It was built in the 90s, way before Tesla. GM decided that it wasn’t a viable business, recalled the cars, and crushed them — even though its customers were very happy.

Product Vision: Speak Language People Will Understand

The Product Coalition

It’ll describe some points divided as follows: Setting the product vision Getting people onboard (stakeholder management) to make it happen How to talk with other areas to get to this vision Why is setting a Product Vision important?

Your 2-Part Metrics Audit for High-Value Products

Speaker: Sam McAfee, Product Development Consultant, Startup Patterns

You know what they say: what's measured improves. As product managers we're in a golden age of being able to get all sorts of metrics and run all sorts of experiments. But what are your measurements and analytics focused on? Are they really truly objective? Do they contribute to the ultimate vision of your product? And is everybody clear on that vision? Join Sam McAfee, Product Development Consultant, as he takes you through a two-part measurement audit. First, you'll learn how to make sure your measurements actually align with your product strategy. And second, you'll learn how to evaluate your culture of using measurements, so future experiments will more consistently provide high-value results.

How to create product vision

Lead on Purpose

One of the key elements of a successful product management organization is creating the vision for your products—the ‘why’ that drives their purchase and the factors that make them successful in their markets. When you nail the product vision, you’re … Continue reading → Leadership Product Management execution product vision research strategic leadership

The Anatomy of a Product Vision

Emerge Insights

To ensure success, product owners need to first understand how to articulate a good product vision. Explore the key components your product vision needs. The post The Anatomy of a Product Vision appeared first on EMERGE | Digital Product Agency.

Web 3.0 Needs a Shared Vision and Greater Collaboration

The Product Coalition

We make a living selling leaders and teams on what the future can look like, and then do our best to meet and exceed that vision. I would never have thought that my role as a product engineer would include being a bit of an amateur historian.

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Translate Your Vision to Action with an Internal Roadmap

The Product Coalition

You’ve got a clear vision for the future, and it looks bright! The strategies needed to realize a vision will change over time, leaving the roadmap out of date and out of touch. Review the vision and contributing strategies once a year and redefine for future planning.

How Much is that Feature in the Window?

Speaker: Nils Davis, Principal, NPD Associates

Roadmaps are about the future, and talking about a roadmap means talking about the future. But how you tailor that conversation depends on who you’re having it with, because your stakeholders’ vision for the future and your customers’ vision are likely two different things. Every audience has their own needs and expectations that you are working to fulfill, and as a product manager, it is up to you to manage these many moving parts. A conversation about creating value is going to vary based on whether or not you’re asking someone to buy your product, or fund it.

Podcast: Roadmaps, OKRs, Vision and Prioritisation with Bruce McCarthy

Mind the Product

He joined us live at the Mind the Product Leadership Forum to chat about how he builds his own roadmaps, prioritisation, product vision, OKRs and quite a bit more. Owning your product vision. The post Podcast: Roadmaps, OKRs, Vision and Prioritisation with Bruce McCarthy appeared first on Mind the Product. He joined us live at the Mind the Product Leadership Forum to chat about how he builds his own roadmaps, prioritisation, product vision, OKRs and quite a bit more.

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The Anatomy of a Product Vision

Emerge Insights

Empowering and aligning individuals and teams across your organization is essential and requires a well-articulated product vision. Understanding the anatomy of a great product vision allows you to nurture and cultivate this key foundational factor to propel your organization forward.

What is product vision?

The Product Coalition

A clear product vision helps making decisions so your product ends up where you want it to be. Vision is the art of seeing what is invisible to others.”?— Jonathan Swift Every product starts with a vision. Yet if you ask a Product Manager to explain the concept of ‘product vision’, it will often result in a blank stare. If you look at any product manager vacancy it is almost guaranteed the word vision is in there somewhere. A strong product vision applies focus.

‘How-To’ Guide for Crafting Your First Product Vision’

The Product Coalition

Photo by Karla Vidal on Unsplash ‘How-To’ Guide for Crafting Your First Product Vision I originally packaged this up from a recent coaching session I had with a Product Manager who had been tasked for their first time to develop a product vision from scratch?—?hope

Design and Run Experiments That Actually Progress Your Business

Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic

Experimenting as a way to explore new products, services, and business models can help eliminate the guesswork involved in building something your customers actually value. That said, it's often quite tricky to take your vision and figure out the first experiment to run. How do you get started? How can you ensure your experiments are well-designed? Join Nick Noreña, educator, entrepreneur, and currently an Innovation Coach at Kromatic, as he walks us through how we can figure out the right experiments to run for any product or service, and in organizations of all sizes.