The Indispensable Document for the Modern Manager

First Round Review

To build the strongest teams from the get-go, PatientPing Co-founder and CEO Jay Desai has written the definitive user guide — on himself. Read on to see how his tactical framework creates the bedrock for productive employee/manager relationships. Continue reading at First Round Review »

MRDs – How Much “Market” Is In Your Market Requirements Documents?

Proficientz – Product Management University

A Market Requirements Document That’s All “Market” Think of your MRD as the headliner to the product requirements. Save the “how” components for your product requirements document. The post MRDs – How Much “Market” Is In Your Market Requirements Documents? Wealth made simple: news and articles from IRC Wealth. Most B2B organizations use a M arket R equirements D ocument (MRD) for driving new solutions to market.

A Lean Alternative to a Business Plan: Documenting Your Product/Market Fit Hypotheses

Sachin Rekhi

Here is what I typically capture when initially documenting a startup's product/market fit hypotheses: 1. But it's important to document why specifically you think you'll be able to create a solution that is ideally 10x better than the existing solutions on the market.

Tools to Help Product Managers Think Strategically and Commercially

Mind the Product

This first post covers Positioning Documents, which I bought to Onfido from Pragmatic Marketing training, and Line of Business Meetings, which Kevin brought with him. The Positioning Document and Line of Business meeting act as communication devices. Positioning Document.

Why “Build or Buy?” Is the Wrong Question for Analytics

implemented solution isn’t thoroughly documented. Backed by Documentation and Support: Partnering with a trusted third-party platform guarantees. documentation that allows for a seamless knowledge. WHY “BUILD OR BUY?” IS THE WRONG QUESTION FOR ANALYTICS Introduction.1

What PRD template provides a useful roadmap?

bpma ProductHub

Product Requirement Documents (PRDs) are documents product managers use to achieve several important objectives. By Daniel Wu’ – An ideal PRD discusses users, shows features in a visual prototype, and includes key hypotheses. They (1) create purpose and context for the teams they work with, allowing key stakeholders to feel heard; and (2) clearly communicate the vision.… … Product Strategy

Writing Market Requirements Effectively

280 Group

Whether you are writing requirements for Agile and delivering user stories for the product backlog or writing a more traditional market requirements document, there is one technique that I have found can be very effective.

Waterfall or Agile? It Turns Out It Really Doesn’t Matter.

Sequent Learning

We were the epitome of a linear-driven organization with our phased scoping documents, business cases, product requirements documents (PRDs) and development plans. ? Waterfall or Agile?

Waterfall or Agile? It Turns Out It Really Doesn’t Matter.

Sequent Learning

We were the epitome of a linear-driven organization with our phased scoping documents, business cases, product requirements documents (PRDs) and development plans. ? Waterfall or Agile?

The Product Cloud: An Integrated Toolchain Transforming Product Management

The product roadmap isn’t just a document - it’s a powerful planning, communication, and organizational alignment tool. Documenting this forces the product manager to nail. document—not a fixed plan. THE PRODUCT CLOUD Learn how a new integrated tool chain is.

Create an Opportunity Definition

Under10 Playbook

Spending more than a day completing a business document for an idea that won’t go forward is waste. That’s why many teams use a one-page definition document to profile the opportunity.

The Anatomy of The Product Brief

Product Manager in Heels

A Product Brief is a stable, widely shared, "one-page" document describing the goals and benefits of a feature as well as the scope of a project. Key Links: Links to requirements documentation, wireframes/mock-ups, research, etc.

Inspiration: a simpler system that worked perfectly

Under10 Playbook

How many of these documents do you have? And now, no one can say what sections belong in which documents. And some parts go in multiple documents. Before you know it, you're not building a product; you're building a bunch of documents. Under 10 documents.

Who Should Own Product Positioning?

Pragmatic Marketing

Positioning documents will define your product category, the problems it solves and the personas it serves. A positioning document contains the who and what. Marketing then leverages this foundational document to create solutions: campaigns, sales tools, web pages and so on. Product positioning is a key element of product management. Whenever I work with a new team, I always begin with roles and responsibilities. Who owns what?

How to Improve Business Case Accuracy (With Tools That Work)

Sequent Learning

It goes without saying that a product business case is one of the most important documents produced and managed by product managers. As you know, the product business case is a standard method used to justify investments in new products, enhancements, technologies, etc.

What are your ten templates?

Under10 Playbook

And planning doesn’t mean people locked in their offices, thinking deep thoughts, and creating myriad documents that no one ever reads. I believe in minimal process, brief artifacts, and living documents. These living documents are the ones that I reference often.

How Little Can You Do (& Still be Effective)

Johanna Rothman

In a regulated industry, the managers can advocate for more agile approaches with auditors and help clear the way from non-value-add documentation. Teams might need to supply some documentation, but not as much as people might think.). Back in Manage It!, I suggested that for requirements, the questions should be, “How little can we do?” ” and still have a great product. My argument was this: the longer the project (regardless of approach), the more risk there is.

Product Requirements: Throw Out the Laundry List and Have Some Fun

280 Group

It’s so much easier to throw out a sticky note than a beautiful drawing, wireframe or document. Throw Out The “Laundry List”. My boss calls me into his office and says that it’s time to create a new product description. “OK,” OK,” I say, not sure what to expect at this new company.

The Role of the Product Management Champion (12 Tasks They Should Own)

Sequent Learning

Standards organizations produce guidelines, documents, and other items that […]. What is A Product Management Champion? An executive champion serves as an advocate for a specific activity, function, or center of excellence in an organization.

Customer Journey Map – B2B Marketing Rules

280 Group

A Living Document. But beware, Customer Journey Maps must be living documents that you update frequently. Land maps exist to record the actual terrain, not an idealized view of the terrain— the REAL terrain that you will have to traverse, like it or not.

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User Story Reflections

Roman Pichler

Agile approaches happily accept tacit knowledge , knowledge that is not explicitly expressed and written down, and they prefer face-to-face conversation over documentation. Users.

Solution Selling vs. Aspirational Selling: Is It a Mirror Image of Product Management?

Proficientz – Product Management University

Let’s say a prospective customer calls you for a document management solution. It’s obvious that they want to get better at managing documents. The real question is WHAT are they trying to accomplish by getting better at document management and WHY is it critical to the success of their organization from the top down? What are you currently using to manage documents today? The difference from customer to customer is not so much about HOW they want manage documents.

The most powerful method for training the sales force

Under10 Playbook

I recommended that he answer the questions in print, share the document on the sales portal for all sales people, and refer them to that document if they called. Sadly, the use of “Confidential” on a document almost guarantees that customers and competitors will obtain it.

This New Template Helps You Write Better Product Requirements

PM Hardcore

is via some variety of “product requirements document” – the written-down “Why?” This might be a document, or a wiki page, or even a post-it note. “Communication” by Joan M. See below for image credit. Effective Communication is Challenging.

Enterprise Products - Roadmap Planning and Development Methodology

Effective Roadmap Planning and Development Process for Enterprise Products

Its highly recommended to document case studies for ROI, so that Buyer can factor this into their decision making process. Roadmap Planning process Unlike Consumer products, you have two different types of audience to satisfy in Enterprise world, namely Buyer and User Persona. It’s very important to have a very clear definition of these persona constructs to the most precise form. Ex: If you categorize Buyer persona as just an executive, it’s not going to help.

This New Template Helps You Write Better Product Requirements

PM Hardcore

is via some variety of “product requirements document” – the written-down “Why?” This might be a document, or a wiki page, or even a post-it note. “Communication” by Joan M. See below for image credit. Effective Communication is Challenging.

4 Powerful Ways to Use Rapid Prototyping to Drive Product Success

Product Talk

and the rise in popularity of AJAX , it got harder and harder to write good product requirements documents. Interactions were becoming far too complex to describe and many teams started to adopt prototypes in place of requirements documents.

Product Backlog vs. Sprint Backlog

Proficientz – Product Management University

The second difference is the content and context within each document. What’s the difference between a product backlog and a sprint backlog? There are two key differences between a product backlog and a sprint backlog. A sprint backlog typically covers a few sprints whereas a product backlog covers a much longer timeframe like one or two quarters.

June BOM: Positioning

Pragmatic Marketing

Then you can create internal positioning documents for developing external messages that focus on each key buyer or persona. June’s Box of the Month is positioning. Throughout the month we’ll highlight articles, webinars, podcasts and blog posts that help you better describe your product by its ability to solve market problems.

Plan with Problems. Execute with Solutions.

Ask Benny

How to build a roadmap while staying agile and lean, and why so many product teams do agile wrong. Bottom to Top Agile In many companies that make a transition to agile, the move is initiated by engineering, which is focused on execution and efficiency.

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The Evolution of Modern Product Discovery

Product Talk

The days of gathering requirements from business stakeholders and documenting them in long product requirements documents are vanishing. We weren’t building what they wanted because product requirements documents are a terrible way to communicate.

David Daniels on Product Marketing

Under10 Playbook

In his post on " Designing Buyer Action " David covers how to document a buyer’s behavior and begin the process of guiding a buyer to a decision to acquire your product. My friend David Daniels is one of the top minds in product marketing.

The 5 Minute Guide to Design Systems

Userzoom

It’s both living documentation and a robust set of components. Making a design system isn’t intrinsically difficult, but it does require time and effort to document and standardize everything. Create the actual document one section at a time, starting with the color palette.

Product Love Podcast: Steve Johnson, author of Under10 Playbook

ProductCraft

Steve suggests statements like “conversation over documentation” and “data wins over opinions” should be included if there were one (we do have one CPO’s manifesto here ). Skip to content. ProductCraft by Pendo. Subscribe. Best Practices. Perspectives. Profiles. Debates. Podcast. ProductStack.

Product Manager vs. Product Owner

Melissa Perri

I was tasked with gathering the requirements from sales, coming up with a solution, designing it, and then shipping the specification document to development to be built. “What is the difference between a Product Owner and a Product Manager?”.

Affinity Mapping: A Powerful Tool

Under10 Playbook

For example, Meghan needs a place to define and store her product documents so she can find them again. Alan needs a place to access all the documents composed by all the product managers. Standardize—ensure every document is consistent.

Inspiration: There cannot be a stressful crisis next week.

Under10 Playbook

With so much time focused on operational issues and emergencies, when are you going to work on the critical core documents that drive your product strategically? However, I've always kept a binder (or a folder) filled with the living documents of my product.

The Universal Product Management Framework: 3 Questions and an Org Chart

Proficientz – Product Management University

If you’re in product management , the answers to these questions are the foundation of your requirements documents, product plans, user stories, etc. Wealth made simple: news and articles from IRC Wealth.

How to write good product docs

Amplitude

Documentation” gets a bad rap. Documentation, we say to ourselves, is for historians. I would go so far as to say that keen documentation is a core competency of effective product management. Can you imagine a more exciting topic? Me neither. .

8 Keys to Getting Started

Product Management Lessons from the Trenches

Review your advertisements, walk through the purchase experience, install and use the product, reach out for help via the support experience, read the documentation, etc. Review company documents and presentations.

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