The Indispensable Document for the Modern Manager

First Round Review

To build the strongest teams from the get-go, PatientPing Co-founder and CEO Jay Desai has written the definitive user guide — on himself. Read on to see how his tactical framework creates the bedrock for productive employee/manager relationships. Continue reading at First Round Review »

MRDs – How Much “Market” Is In Your Market Requirements Documents?

Proficientz – Product Management University

A Market Requirements Document That’s All “Market” Think of your MRD as the headliner to the product requirements. Save the “how” components for your product requirements document. The post MRDs – How Much “Market” Is In Your Market Requirements Documents? Wealth made simple: news and articles from IRC Wealth. Most B2B organizations use a M arket R equirements D ocument (MRD) for driving new solutions to market.

Building an API that Developers Love

Mind the Product

Without documentation developers will have no clue where to start. For this purpose, they have developed Double Doc- a library that allows users to write the documentation in the code. ProductTank San Francisco Uncategorized Video API API-first Business model Documentation SDK

A Lean Alternative to a Business Plan: Documenting Your Product/Market Fit Hypotheses

Sachin Rekhi

Here is what I typically capture when initially documenting a startup's product/market fit hypotheses: 1. But it's important to document why specifically you think you'll be able to create a solution that is ideally 10x better than the existing solutions on the market.

Marketing doesn’t stop when you’ve acquired a customer

Inside Intercom

Minimum viable documentation. No matter what product you’re taking to market, chances are you’ll need some amount of documentation to support it. When you’re working at an early stage startup with dozens of competing priorities, there’s a temptation to publish the quickest, easiest types of documentation (usually a series of hastily put together FAQs) just to try keep your head above water.

Create an Opportunity Definition

Under10 Playbook

Spending more than a day completing a business document for an idea that won’t go forward is waste. That’s why many teams use a one-page definition document to profile the opportunity.

The Anatomy of The Product Brief

Product Manager in Heels

A Product Brief is a stable, widely shared, "one-page" document describing the goals and benefits of a feature as well as the scope of a project. Key Links: Links to requirements documentation, wireframes/mock-ups, research, etc.

June BOM: Positioning

Pragmatic Marketing

Then you can create internal positioning documents for developing external messages that focus on each key buyer or persona. June’s Box of the Month is positioning. Throughout the month we’ll highlight articles, webinars, podcasts and blog posts that help you better describe your product by its ability to solve market problems.

Inspiration: a simpler system that worked perfectly

Under10 Playbook

How many of these documents do you have? And now, no one can say what sections belong in which documents. And some parts go in multiple documents. Before you know it, you're not building a product; you're building a bunch of documents. Under 10 documents.

How to Improve Business Case Accuracy (With Tools That Work)

Sequent Learning

It goes without saying that a product business case is one of the most important documents produced and managed by product managers. As you know, the product business case is a standard method used to justify investments in new products, enhancements, technologies, etc.

The Role of the Product Management Champion (12 Tasks They Should Own)

Sequent Learning

Standards organizations produce guidelines, documents, and other items that […]. What is A Product Management Champion? An executive champion serves as an advocate for a specific activity, function, or center of excellence in an organization.

What are your ten templates?

Under10 Playbook

And planning doesn’t mean people locked in their offices, thinking deep thoughts, and creating myriad documents that no one ever reads. I believe in minimal process, brief artifacts, and living documents. These living documents are the ones that I reference often.

The most powerful method for training the sales force

Under10 Playbook

I recommended that he answer the questions in print, share the document on the sales portal for all sales people, and refer them to that document if they called. Sadly, the use of “Confidential” on a document almost guarantees that customers and competitors will obtain it.

4 Powerful Ways to Use Rapid Prototyping to Drive Product Success

Product Talk

and the rise in popularity of AJAX , it got harder and harder to write good product requirements documents. Interactions were becoming far too complex to describe and many teams started to adopt prototypes in place of requirements documents.

BOM: Product Portfolio

Pragmatic Marketing

That means crafting a business plan, positioning your portfolio, aligning to your customers’ buying process, and writing a market requirements document and marketing plan. January’s Box of the Month is the product portfolio.

User Story Reflections

Roman Pichler

Agile approaches happily accept tacit knowledge , knowledge that is not explicitly expressed and written down, and they prefer face-to-face conversation over documentation. Users.

How Little Can You Do (& Still be Effective)

Johanna Rothman

In a regulated industry, the managers can advocate for more agile approaches with auditors and help clear the way from non-value-add documentation. Teams might need to supply some documentation, but not as much as people might think.). Back in Manage It!, I suggested that for requirements, the questions should be, “How little can we do?” ” and still have a great product. My argument was this: the longer the project (regardless of approach), the more risk there is.

Solution Selling vs. Aspirational Selling: Is It a Mirror Image of Product Management?

Proficientz – Product Management University

Let’s say a prospective customer calls you for a document management solution. It’s obvious that they want to get better at managing documents. The real question is WHAT are they trying to accomplish by getting better at document management and WHY is it critical to the success of their organization from the top down? What are you currently using to manage documents today? The difference from customer to customer is not so much about HOW they want manage documents.

David Daniels on Product Marketing

Under10 Playbook

In his post on " Designing Buyer Action " David covers how to document a buyer’s behavior and begin the process of guiding a buyer to a decision to acquire your product. My friend David Daniels is one of the top minds in product marketing.

The Evolution of Modern Product Discovery

Product Talk

The days of gathering requirements from business stakeholders and documenting them in long product requirements documents are vanishing. We weren’t building what they wanted because product requirements documents are a terrible way to communicate.

Product Backlog vs. Sprint Backlog

Proficientz – Product Management University

The second difference is the content and context within each document. What’s the difference between a product backlog and a sprint backlog? There are two key differences between a product backlog and a sprint backlog. A sprint backlog typically covers a few sprints whereas a product backlog covers a much longer timeframe like one or two quarters.

Affinity Mapping: A Powerful Tool

Under10 Playbook

For example, Meghan needs a place to define and store her product documents so she can find them again. Alan needs a place to access all the documents composed by all the product managers. Standardize—ensure every document is consistent.

Inspiration: There cannot be a stressful crisis next week.

Under10 Playbook

With so much time focused on operational issues and emergencies, when are you going to work on the critical core documents that drive your product strategically? However, I've always kept a binder (or a folder) filled with the living documents of my product.

A Shortcut to Story Mapping in 3 Quick Steps

Craft.io

So that one of you (assumingly the product owner) can ideate while the other documents and writes up the story maps. Here’s the thing about story mapping in the agile product management process: technically, it’s one of the easiest stages in the process.

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The 5 Minute Guide to Design Systems

Userzoom

It’s both living documentation and a robust set of components. Making a design system isn’t intrinsically difficult, but it does require time and effort to document and standardize everything. Create the actual document one section at a time, starting with the color palette.

This New Template Helps You Write Better Product Requirements

PM Hardcore

is via some variety of “product requirements document” – the written-down “Why?” This might be a document, or a wiki page, or even a post-it note. “Communication” by Joan M. See below for image credit. Effective Communication is Challenging.

Here’s how to develop the most successful user stories

bpma ProductHub

Jeff has spent most of his career in product management but is currently the Senior Director of Product Marketing for the Nuance Document Imaging division of Nuance Communications, Inc.

This New Template Helps You Write Better Product Requirements

PM Hardcore

is via some variety of “product requirements document” – the written-down “Why?” This might be a document, or a wiki page, or even a post-it note. “Communication” by Joan M. See below for image credit. Effective Communication is Challenging.

The Worst that Could Happen

Under10 Playbook

Many different types of media will be needed; marketing materials, training materials for internal use and help documentation for users, blog posts, social media posts and press releases. Do you plan for the worst?

Developing Product Management Confidence

bpma ProductHub

Jeff has spent most of his career in product management but is currently the Senior Director of Product Marketing for the Nuance Document Imaging division of Nuance Communications, Inc.

Product Requirements: Using a Written or Visual Framework

Mind the Product

There’s a lot of variation in how companies document product requirements. Some are moving away from detailed, written product requirements documents (PRDs), while others are using shorter write-ups, user stories, or jobs-to-be-done formats.

Product to Product: Atlassian’s Evan Michner on why PMs need to be great writers

Roadmunk

And often that comes back to I didn’t have the documentation, or it wasn’t clear, or I lost the page where we were tracking our success metrics. Whether, it’s a document that you create or process you put in place. . Does your product document read like that?

Gleaning Product Insights from Your User Onboarding Process

UserVoice

You can apply the same analysis to the FAQs, Documentation, and Knowledge Base items you may have available. The customer onboarding process is a vital stop on the path to customer happiness and product success.

Three Superpowers of a Product Manager

Mind the Product

They show what has worked for us successfully day in day out, and demonstrate that the powers of a PM boil down to communication, documentation and data! But please note that release notes are not meant as a user guide – level up your documentation powers for this weapon of choice.

Create Your First Roadmap with Craft

Craft.io

A product roadmap is product management document whose purpose is to show the strategy of the product, in terms of the goals meant to be achieved over time. If you’re just getting started with Craft, you may want to start at the beginning.

Great content=the best sales tools

Under10 Playbook

Limit the number of confidential and internal-use documents to roadmaps and competitive battlecards. If they want to share internal documents, they’re telling you they need more external documents. Great content is the best sales tool in the world.—Marcus

Pragmatic Marketing Framework Update

Pragmatic Marketing

Buyer Experience— Understand and document the buyer's journey for the key segments and buyers we have identified. Our courses are constantly evolving, a reflection of what we have learned teaching thousands of companies for 25 years. The most recent evolution involves the Pragmatic Marketing Framework. We’ve revised 14 boxes on the right side of the framework to more accurately reflect the current realities of marketing products and connecting with buyers.

Product Roadmap Success: BWP Hosts Lively Roundtable Discussion

bpma ProductHub

According to Richard Banfield of Fresh Tilled Soil, a successful product roadmap is a strategic document that focuses on the product vision and conveys the path to achieve it.

Positioning, messaging, and ownership

Under10 Playbook

I once shared a positioning and persona document plus a drawing on a cocktail napkin to our marcom group. They interview the various product people and then create a positioning document based on their understanding of the product. From that document, they build their promotional plan.

The Lean UX Process

Product Bookshelf

Lean UX focuses on shared understanding that is embodied in working software which can be tested with users rather than detailed design documentation. The first step of the process is to document and review your assumptions.

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