Let’s stop calling it software engineering

Under10 Playbook

Let’s stop calling it software engineering or software development. Much of the language of software creation is based on the manufacturing metaphor. We “plan” software. We “engineer” software. We “assemble” software.

How to Hook Users in 3 Steps: An Intro to Habit Testing

Nir Eyal

User Investment Behavior engineering Design Entrepreneurship habit testing Habits product managementChanging user habits isn’t easy — but understanding how to conduct Habit Testing will increase your odds of success.

Trending Sources

How Two Companies Hooked Customers On Products They Rarely Use

Nir Eyal

Designing Customer Habits Behavior engineering community content HabitsLarry Page, CEO of Alphabet (the company formerly known as Google), has a quirky way of deciding which companies he likes. It’s called “The Toothbrush Test.” According to the New York Times, when Page looks at a potential company to acquire, he wants to know if the product is, like a toothbrush, “something you will […].

From Engineering To Product Management: The Two-Step Career Move

bpma ProductHub

The transition from engineering to product management is one of the most difficult. Of all roles that touch the product, engineers are the furthest removed from the market and the customers. It can be done successfully however, as many engineers have already proven.

Motivating Development Teams

Mironov Consulting

As noted in my last post , Sales and Marketing often wonder whether Engineering is sufficiently motivated and engaged. Motivation and engagement look different on the tech side of the room: the outbound team often can’t tell whether Engineering is emotionally engaged.

Hooked for Good: How Habit-Forming Products Improve Lives

Nir Eyal

Designing Customer Habits Behavior design Behavior engineering Design engagement habit Habits Hook Model product managementLast week’s Habit Summit was amazing! It was wonderful to see so many blog readers and friends enjoying the keynotes — not to mention the Stanford sunshine.

Here’s How to Ethically Manipulate Other People

Nir Eyal

Designing Ethically Behavior design Behavior engineeringAre we using behavioral design (and ethical manipulation) for good? How do we know? Now that we have the power to profoundly change peoples’ habits through technology, how do change behavior ethically? Manipulation Matrix In this short video, I talk to Amir Shevat, formerly at Google and now at Slack, about a simple test for […]. The post Here’s How to Ethically Manipulate Other People appeared first on Nir and Far.

Podcast: Organizational Anthropology

Mironov Consulting

” Some takeaways: Different groups (sales, marketing, product, engineering and executive leadership) have their own success metrics, filters and biases. Motivating engineering teams is different from motivating sales teams.

The Secret Product Management Framework

PM Hardcore

Whether you’re talking to customers, prospects, or engineers try to put the feature or feature request in the context of a customer problem. One of the most challenging questions about product management has been – in my experience – “What is Product Management?”.

A Certain Ratio – Bringing the Donuts 03/27/2017

Ken Norton

What's the ideal number of engineers for every PM? -. One of the most common questions I get from growing startups is, what’s the ideal ratio of engineers to product managers? (A I spend a lot of time with startups, and a good portion of that time helping them think through organizational questions. A different kind of P/E ratio.) For fun

The Ladder of Evidence: Get More Value From Your Customer Interviews and Product Experiments

Product Talk

We don’t want our engineers sitting around while we conduct perfect research, but we also don’t want to build the wrong functionality because we got unreliable feedback. One of the best signs of an effective product team is a regular cadence of customer interviews and product experiments.

The Science of Habit-Forming Products

Nir Eyal

Designing Customer Habits Behavior design Behavior engineering Design HookedWhen Nathan Bashaw, CEO of Hardbound, reached out about doing a presentation around my book Hooked, I jumped at the chance to try a fun visual for sharing knowledge about habit-forming products. Let me know what you think of the format below and please share with others. </iframe. </iframe. The post The Science of Habit-Forming Products appeared first on Nir and Far.

7 Ways to Know That You Need a Head of Product

Mironov Consulting

When customers need a fistful of your company’s products to assemble a solution, and each of your engineering units is working independently to capture revenue for its own pieces, your product catalog can become a mirror image of your business units.

This New Template Helps You Write Better Product Requirements

PM Hardcore

These tools are programming languages, of course, but also the engineering disciplines of technical design, architecture, problem-solving, and so on. What does it mean for a developer – part of an engineering team, amongst other engineering teams, in a big company – to be autonomous?

How do I get into Product Management?

bpma ProductHub

This is why engineers sometimes often morph into product managers. The Path to Product Management. By John Zilch – I recently stumbled across a thought-provoking question posted on the Boston Product Management Association group page.

How to Onboard Junior Product Managers for Success


Some may have a couple of years under their belt, while others may be fresh out of school or recent converts from engineering, design, analysis, or project management. As your product management team grows, you will inevitably bring on some more junior product managers.

Productivity vs. Responsiveness

Mironov Consulting

I break this down into: The distinction between overall engineering productivity and account-level responsiveness. Engineering Teams Focus On Overall Productivity. Product/Engineering builds repeatable solutions that dozens or hundreds of our enterprise customers can put right to work.

Product Roadmap Success: BWP Hosts Lively Roundtable Discussion

bpma ProductHub

Originally from India and Denmark, she moved to Boston to start a career in engineering. Prior to product management, she worked as an engineer and then an analyst. in Management Science & Engineering from Stanford University.

Interview: A Chat with BPMA Mentor and Edx CTO, Mark Haseltine

bpma ProductHub

It broke down many of the existing barriers between product and engineering while requiring them to be far more involved in the technology. As Chief Technology Officer at edX, Mark leads the overall technology strategy and engineering efforts.

The Evolution of Modern Product Discovery

Product Talk

They documented it in a really long product requirements document , they sent it off to their engineering team who spent months, if not years, building against that document. Product management is evolving quickly.

Why This Opportunity Solution Tree is Changing the Way Product Teams Work

Product Talk

Bernie is a Professor of Engineering and the Academic Director at the d.school at Stanford University. I’ve found a visual aid that is profoundly changing the way teams work. It’s working so well that I feel compelled to write a book about it.

Innovation begins with observation

Under10 Playbook

Now an engineer can say “Do you like this? Don't over-engineer it with a bunch of modes and don't promote it. It's neat feature that solves a common problem for engineers. In a recording session, Mick Jagger complained about Bill Wyman’s bass playing.

4 Traits of Successful Product Leaders


Contrary to popular belief, you don’t need to be a former engineer to be a product leader. To earn the respect of and lead teams of engineers, the product manager must understand the technical underpinnings, how things work and the engineering trade-offs,” says Groupon’s Jeff Holden.

Product Requirements: Using a Written or Visual Framework

Mind the Product

Bad Product Manager ” say that: “Written communication to engineering is superior [to verbal communication] because it is more consistent across an entire product team, it is more lasting, it raises accountability.“ .

Agile Died While You Were Doing Your Standup

Mind the Product

I still walk into companies today and hear “My engineering teams don’t ship fast enough,” or, “What they are shipping is a pile of things that don’t work together technically or as a solution for the customer.” As technology professionals, we have been stuck at metaphorical basecamp for years.

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The Simple Guide to Product Management

bpma ProductHub

Product Managers should feel comfortable talking with execs, and equally with engineers and peers. And, if a new feature request comes in for review, the product owner needs to decide on its prioritization and inform the engineering team. Contributed by Cynthia Andre.

Agile at Scale – Outcome Driven (or Broken)

Tyner Blain

It was more than just incremental delivery, we really did incorporate agile principles like pairing and demoing, and engineering practices like automated build and test processes, code-reads, design for testing.

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The best way to support sales teams

Under10 Playbook

Today, many product managers are serving as sales engineers, usually because the existing sales engineering team is understaffed or under-skilled. Some studies show that four sales people share access to only one sales engineer.

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Jan 19: TwitterChat on DevOps & Product Management

Mironov Consulting

In this segment, we’ll focus on ties between product managers and DevOps teams, how product managers can (should) champion DevOps work as part of their overall support of great engineering, and the organizational challenges this raises for product execs.

What is a Digital Product?

Roman Pichler

One of my clients, a company specialised in digital engineering products, offers a products that contains 30 year old code, for instance. Product. What is a product ? It might be tempting to say, something we can market or sell.

Let’s Fire a Few of Our Customers

Mironov Consulting

At many enterprise software companies, I see one or two outlier customers consuming an inordinate share of support time, product management attention, engineering cycles and roadmap focus – hugely out of proportion to their actual revenue or market value.

Product Manager Salary Statistics

280 Group

The Product Manager salary for a new hire in Silicon Valley is now higher than that of engineers. Looking to find out what a reasonable Product Manager Salary is? This article will give you some statistics about being a Product Manager and what to expect in terms of salary and other benefits.

Product Management is Culture Management

Mind the Product

Our engineers and designers can come from anywhere, yet everything we learn about product management focuses on teams that consist mostly of white Westerners. If you’ve ever tried to run a typical Agile retrospective with a team where one of the engineers is from China, you know what I mean.

The Evolution of a Product Manager – Josh McWilliam

Mind the Product

His roles over the last 15 years have started with engineering and architecture, and moved on from there to product management, and now he oversees product, but also data science, engineering, and UI/UX teams.

Julie Zhou – Building a Culture of Growth

Mind the Product

With your foundation in place you are ready to help engineering, product, marketing, et. Julie Zhou , Director of Growth at Yik Yak, tells ProductTank San Francisco how to build a culture of growth.

Tying Strategy to Your Product Roadmap

Pragmatic Marketing

Plus, by sharing a high-level product vision, you can get the executive team, marketing, support, engineering management and the rest of the organization on board with the strategy. By Jim Semick. We’ve all heard about “strategic” product roadmaps. But what exactly does that mean in practice?

Behind Every Great Product by Marty Cagan

Mind the Product

There was initially huge resistance to Adwords at Google – from engineering, because they worked hard to provide relevant results, and from sales, who were selling key words to big brands and who were legitimately nervous about cannibalization.

How to Sell Your Boss on Roadmaps Without Timelines

Mind the Product

The team engineered a beautiful and intricate product, but ostensibly did not test their assumptions along the way. Can’t get your boss to part ways with a time-based feature roadmap? Then sell them on the risk. I wonder what it is about feature roadmaps that is comforting to the C-suite.

AI, Autonomy, and the Build Trap – Announcing our first three speakers for #mtpcon SF

Mind the Product

Aparna has over 15 years of experience in the tech industry, as a computer scientist, engineer, and product leader, starting with helping build the world’s first content delivery services at Akamai technologies.

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Podcast: Perspectives on Product Management

Mironov Consulting

This podcast compiles some favorite interview moments… my small segment touched on Jobs to be Done, scaling up product teams, and empowering product/engineering teams by removing organizational obstacles.