Let’s stop calling it software engineering

Under10 Playbook

Let’s stop calling it software engineering or software development. Much of the language of software creation is based on the manufacturing metaphor. We “plan” software. We “engineer” software. We “assemble” software.

From Engineering To Product Management: The Two-Step Career Move

bpma ProductHub

The transition from engineering to product management is one of the most difficult. Of all roles that touch the product, engineers are the furthest removed from the market and the customers. It can be done successfully however, as many engineers have already proven.

Trending Sources

How to Hook Users in 3 Steps: An Intro to Habit Testing

Nir Eyal

User Investment Behavior engineering Design Entrepreneurship habit testing Habits product managementChanging user habits isn’t easy — but understanding how to conduct Habit Testing will increase your odds of success.

How Two Companies Hooked Customers On Products They Rarely Use

Nir Eyal

Designing Customer Habits Behavior engineering community content HabitsLarry Page, CEO of Alphabet (the company formerly known as Google), has a quirky way of deciding which companies he likes. It’s called “The Toothbrush Test.” According to the New York Times, when Page looks at a potential company to acquire, he wants to know if the product is, like a toothbrush, “something you will […].

Motivating Development Teams

Mironov Consulting

As noted in my last post , Sales and Marketing often wonder whether Engineering is sufficiently motivated and engaged. Motivation and engagement look different on the tech side of the room: the outbound team often can’t tell whether Engineering is emotionally engaged.

Building Stronger Relationships Between Product Management and Engineering

High Octane Product Management

What are some things we can do to build stronger product management and engineering relationships? Here are three simple practices you can adopt to strengthen your product management and engineering relationships so they work together more harmoniously. Product Management should take the lead and provide regular forums for Engineering on topics such as emerging market trends and target customer challenges, new business practices, and current customer successes.In

Product Management Insights: How Usage Analytics Helps Your Developers


During the analysis and design phases of the development cycle, software engineers face a lot of feedback from competing interests. Product Management Usage Analytics Software Development EngineeringWhen I was a product manager, I encountered a scenario that is probably familiar to my fellow PMs here. One of our products had so much killer functionality, it could basically do the equivalent of launching rockets for network security.

How to Win Your Competition’s Customers

Nir Eyal

Designing Customer Habits Behavior design Behavior engineering engagement habit Habits Hook Model product managementAbout a year ago, I wrote an essay about how to win your competition’s customers habits. Today, I’d like to share a quick video of the ideas in that article.

Hooked for Good: How Habit-Forming Products Improve Lives

Nir Eyal

Designing Customer Habits Behavior design Behavior engineering Design engagement habit Habits Hook Model product managementLast week’s Habit Summit was amazing! It was wonderful to see so many blog readers and friends enjoying the keynotes — not to mention the Stanford sunshine.

Driving Decisions Through Your Development Lifecycle with Data


Product Management Usage Analytics Software Development EngineeringStack Overflow co-founder Jeff Atwood has noted that he’s “a big fan of developers handling tech support calls for their software, at least a part of the time. It really motivates them to address the pain points users are experiencing, because they become shared pain points.”

Podcast: Organizational Anthropology

Mironov Consulting

” Some takeaways: Different groups (sales, marketing, product, engineering and executive leadership) have their own success metrics, filters and biases. Motivating engineering teams is different from motivating sales teams.

Here’s How to Ethically Manipulate Other People

Nir Eyal

Designing Ethically Behavior design Behavior engineeringAre we using behavioral design (and ethical manipulation) for good? How do we know? Now that we have the power to profoundly change peoples’ habits through technology, how do change behavior ethically? Manipulation Matrix In this short video, I talk to Amir Shevat, formerly at Google and now at Slack, about a simple test for […]. The post Here’s How to Ethically Manipulate Other People appeared first on Nir and Far.

Here’s Why Every Product Manager Must Learn to Love Data


Just take a look at the job descriptions that come up when you search “Product Manager” in your preferred job search engine, it’s difficult to ignore the cries for “analytics” and “insight” in even the most junior roles. “Big data.”

How to Onboard Junior Product Managers for Success


Some may have a couple of years under their belt, while others may be fresh out of school or recent converts from engineering, design, analysis, or project management. As your product management team grows, you will inevitably bring on some more junior product managers.

A Certain Ratio – Bringing the Donuts 03/27/2017

Ken Norton

What's the ideal number of engineers for every PM? -. One of the most common questions I get from growing startups is, what’s the ideal ratio of engineers to product managers? (A I spend a lot of time with startups, and a good portion of that time helping them think through organizational questions. A different kind of P/E ratio.) For fun

The Ladder of Evidence: Get More Value From Your Customer Interviews and Product Experiments

Product Talk

We don’t want our engineers sitting around while we conduct perfect research, but we also don’t want to build the wrong functionality because we got unreliable feedback. One of the best signs of an effective product team is a regular cadence of customer interviews and product experiments.

Who are Product Managers? Infographic

280 Group

Customer-focused Engineer-focused Design-focused Business-focused Where do Product Managers come from? What do Product Managers do?

The Software Development Deli Counter

Mironov Consulting

I’ve noticed a frequent executive-level misalignment of expectations across a range of software/tech companies, particularly in B2B/Enterprise companies and where Sales/Marketing is geographically far away from Engineering/Product Management.

4 Traits of Successful Product Leaders


Contrary to popular belief, you don’t need to be a former engineer to be a product leader. To earn the respect of and lead teams of engineers, the product manager must understand the technical underpinnings, how things work and the engineering trade-offs,” says Groupon’s Jeff Holden.

OpenView Labs: Is Your Data Deluding You? Driving Real Results with Relevant Metrics


Product Management Usage Analytics Software Development EngineeringIt’s one of the chief challenges we face as we build our ideas into businesses – how do we drown out the noise to focus on signals – to make business decisions and create products that, in a sense, are so irresistible that they sell themselves? For start-ups, that’s a proposition complicated by the pressure to show traction and gain a foothold, before we slump into irrelevance.

Product Manager Salary Statistics

280 Group

The Product Manager salary for a new hire in Silicon Valley is now higher than that of engineers. Looking to find out what a reasonable Product Manager Salary is? This article will give you some statistics about being a Product Manager and what to expect in terms of salary and other benefits.

How to Prioritize Product Backlogs in Three Easy Steps

280 Group

If you prioritize your backlog in a non-optimal manner then you may be wasting engineering resources by having them build features that aren’t the highest priority and don’t add the most value to your products.

The Secret Product Management Framework

PM Hardcore

Whether you’re talking to customers, prospects, or engineers try to put the feature or feature request in the context of a customer problem. One of the most challenging questions about product management has been – in my experience – “What is Product Management?”.

7 Ways to Know That You Need a Head of Product

Mironov Consulting

When customers need a fistful of your company’s products to assemble a solution, and each of your engineering units is working independently to capture revenue for its own pieces, your product catalog can become a mirror image of your business units.

3 Best Practices for Adopting Continuous Product Discovery

Product Talk

I want to be clear, when I say product teams, I mean the product manager, the designers, and the software engineers. But our product managers and our designers and our software engineers learn about our customers through research reports or through personas, or through customer journey maps.

The Science of Habit-Forming Products

Nir Eyal

Designing Customer Habits Behavior design Behavior engineering Design HookedWhen Nathan Bashaw, CEO of Hardbound, reached out about doing a presentation around my book Hooked, I jumped at the chance to try a fun visual for sharing knowledge about habit-forming products. Let me know what you think of the format below and please share with others. </iframe. </iframe. The post The Science of Habit-Forming Products appeared first on Nir and Far.

Productivity vs. Responsiveness

Mironov Consulting

I break this down into: The distinction between overall engineering productivity and account-level responsiveness. Engineering Teams Focus On Overall Productivity. Product/Engineering builds repeatable solutions that dozens or hundreds of our enterprise customers can put right to work.

Interview: A Chat with BPMA Mentor and Edx CTO, Mark Haseltine

bpma ProductHub

It broke down many of the existing barriers between product and engineering while requiring them to be far more involved in the technology. As Chief Technology Officer at edX, Mark leads the overall technology strategy and engineering efforts.

Agile 89

The Evolution of Modern Product Discovery

Product Talk

They documented it in a really long product requirements document , they sent it off to their engineering team who spent months, if not years, building against that document. Product management is evolving quickly.

Innovation begins with observation

Under10 Playbook

Now an engineer can say “Do you like this? Don't over-engineer it with a bunch of modes and don't promote it. It's neat feature that solves a common problem for engineers. In a recording session, Mick Jagger complained about Bill Wyman’s bass playing.

The Heartbeat of Product by Nate Walkingshaw

Mind the Product

Nate Walkingshaw is the Chief Experience Officer for Pluralsight, where he is responsible for Product, User Experience, Engineering, and Content, and the co-author of Product Leadership: How Top Product Managers Launch Awesome Products and Build Successful Teams.

Product Roadmap Success: BWP Hosts Lively Roundtable Discussion

bpma ProductHub

Originally from India and Denmark, she moved to Boston to start a career in engineering. Prior to product management, she worked as an engineer and then an analyst. in Management Science & Engineering from Stanford University.

Why This Opportunity Solution Tree is Changing the Way Product Teams Work

Product Talk

Bernie is a Professor of Engineering and the Academic Director at the d.school at Stanford University. I’ve found a visual aid that is profoundly changing the way teams work. It’s working so well that I feel compelled to write a book about it.

What is a Digital Product?

Roman Pichler

One of my clients, a company specialised in digital engineering products, offers a products that contains 30 year old code, for instance. Product. What is a product ? It might be tempting to say, something we can market or sell.

How do I get into Product Management?

bpma ProductHub

This is why engineers sometimes often morph into product managers. The Path to Product Management. By John Zilch – I recently stumbled across a thought-provoking question posted on the Boston Product Management Association group page.

Agile Died While You Were Doing Your Standup

Mind the Product

I still walk into companies today and hear “My engineering teams don’t ship fast enough,” or, “What they are shipping is a pile of things that don’t work together technically or as a solution for the customer.” As technology professionals, we have been stuck at metaphorical basecamp for years.

Agile 128

Product Management Synapses

Tyner Blain

An engineer would argue that the “real” value only comes from effectively recalling and applying the insights from her notes. You know you’re a product manager when this image causes more than a chuckle.

Agile at Scale – Outcome Driven (or Broken)

Tyner Blain

It was more than just incremental delivery, we really did incorporate agile principles like pairing and demoing, and engineering practices like automated build and test processes, code-reads, design for testing.

Agile 51

The best way to support sales teams

Under10 Playbook

Today, many product managers are serving as sales engineers, usually because the existing sales engineering team is understaffed or under-skilled. Some studies show that four sales people share access to only one sales engineer.

Demo 74

The Simple Guide to Product Management

bpma ProductHub

Product Managers should feel comfortable talking with execs, and equally with engineers and peers. And, if a new feature request comes in for review, the product owner needs to decide on its prioritization and inform the engineering team. Contributed by Cynthia Andre.