I’ve noticed a frequent executive-level misalignment of expectations across a range of software/tech companies, particularly in B2B/Enterprise companies and where Sales/Marketing is geographically far away from Engineering/Product Management. MORE
Designing Customer Habits Behavior design Behavior engineering engagement habit Habits Hook Model product managementAbout a year ago, I wrote an essay about how to win your competition’s customers habits. Today, I’d like to share a quick video of the ideas in that article. MORE
Designing Customer Habits Behavior design Behavior engineering Design engagement habit Habits Hook Model product managementLast week’s Habit Summit was amazing! It was wonderful to see so many blog readers and friends enjoying the keynotes — not to mention the Stanford sunshine. MORE
Invisible Engines: How Software Platforms Drive Innovation and Transform Industries by David S. “Invisible engines” are software platforms, software which makes services available to other software through Application Programming Interfaces. MORE
I break this down into: The distinction between overall engineering productivity and account-level responsiveness. Engineering Teams Focus On Overall Productivity. Product/Engineering builds repeatable solutions that dozens or hundreds of our enterprise customers can put right to work. MORE
Engineers at a leading practice management software provider struggled to manage a feature that was written in legacy code with obsolete tools. Whenever engineering upgraded the UI, the feature would break – costing time and resources. Product Management Usage Analytics Software Development Engineering MORE
Designing Customer Habits Behavior engineering community content HabitsLarry Page, CEO of Alphabet (the company formerly known as Google), has a quirky way of deciding which companies he likes. It’s called “The Toothbrush Test.” According to the New York Times, when Page looks at a potential company to acquire, he wants to know if the product is, like a toothbrush, “something you will […]. MORE
User Investment Behavior engineering Design Entrepreneurship habit testing Habits product managementChanging user habits isn’t easy — but understanding how to conduct Habit Testing will increase your odds of success. MORE
Or an engineer argues that it will perform better once it’s optimized. I’ve got a pet peeve to share with you. If you’ve been following along with the growth of the Lean Startup and other experimental methods, you’ve probably come across this hypothesis format: We believe [this capability]. Will result in [this outcome]. We will have confidence to proceed when [we see these measurable signals]. If you aren’t familiar with this format, you can learn more about it here. MORE
For clarity, most tech companies have Engineering organizations, and consider Engineering to be a profit center: the folks who build whatever software or hardware or cloud services that are sold to outside customers for money. MORE
Product Management Usage Analytics Software Development EngineeringAs part of a list of summer reading recommendations for marketers recently published by Forbes, Juniper Networks CMO Mike Marcellin named “Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster and More Innovative” as his pick. MORE
Let’s stop calling it software engineering or software development. Much of the language of software creation is based on the manufacturing metaphor. We “plan” software. We “engineer” software. We “assemble” software. MORE
What's the ideal number of engineers for every PM? -. One of the most common questions I get from growing startups is, what’s the ideal ratio of engineers to product managers? (A I spend a lot of time with startups, and a good portion of that time helping them think through organizational questions. A different kind of P/E ratio.) For fun MORE
Design agencies and engineering teams are filled with talented and experienced people. Both agencies and engineering team are often evaluated based on the quality and quantity of their individual output. In my experience, design agencies and engineering teams can successfully work together if they have the right structure, oversight and mindset in place. Session with Engineering (60m). Agile Best Practices: SVP of Engineering Jeff Nielsen on Iteration Planning. MORE
Designing Ethically Behavior design Behavior engineeringAre we using behavioral design (and ethical manipulation) for good? How do we know? Now that we have the power to profoundly change peoples’ habits through technology, how do change behavior ethically? Manipulation Matrix In this short video, I talk to Amir Shevat, formerly at Google and now at Slack, about a simple test for […]. The post Here’s How to Ethically Manipulate Other People appeared first on Nir and Far. MORE
Designing Customer Habits Behavior design Behavior engineering Design HookedWhen Nathan Bashaw, CEO of Hardbound, reached out about doing a presentation around my book Hooked, I jumped at the chance to try a fun visual for sharing knowledge about habit-forming products. Let me know what you think of the format below and please share with others. </iframe. </iframe. The post The Science of Habit-Forming Products appeared first on Nir and Far. MORE
” Some takeaways: Different groups (sales, marketing, product, engineering and executive leadership) have their own success metrics, filters and biases. Motivating engineering teams is different from motivating sales teams. MORE
If you prioritize your backlog in a non-optimal manner then you may be wasting engineering resources by having them build features that aren’t the highest priority and don’t add the most value to your products. MORE
Currently in engineering or related area) thinking of moving to Product Management. You work closely with engineering team, define and document the requirements, attend the scrum. We get this question a lot. This is very typical of someone from a technical background (ex. MORE
We don’t want our engineers sitting around while we conduct perfect research, but we also don’t want to build the wrong functionality because we got unreliable feedback. One of the best signs of an effective product team is a regular cadence of customer interviews and product experiments. MORE
Whether you’re talking to customers, prospects, or engineers try to put the feature or feature request in the context of a customer problem. One of the most challenging questions about product management has been – in my experience – “What is Product Management?”. MORE
Now an engineer can say “Do you like this? Don't over-engineer it with a bunch of modes and don't promote it. It's neat feature that solves a common problem for engineers. In a recording session, Mick Jagger complained about Bill Wyman’s bass playing. MORE
Just take a look at the job descriptions that come up when you search “Product Manager” in your preferred job search engine, it’s difficult to ignore the cries for “analytics” and “insight” in even the most junior roles. “Big data.” MORE
The Product Manager salary for a new hire in Silicon Valley is now higher than that of engineers. Looking to find out what a reasonable Product Manager Salary is? This article will give you some statistics about being a Product Manager and what to expect in terms of salary and other benefits. MORE
I want to be clear, when I say product teams, I mean the product manager, the designers, and the software engineers. But our product managers and our designers and our software engineers learn about our customers through research reports or through personas, or through customer journey maps. MORE
Let’s stop calling it software engineering or software development. Much of the language of software creation is based on the manufacturing metaphor. We “plan” software. We “engineer” software. We “assemble” software. MORE
The one cost that product managers and engineers don’t understand. Spotify engineering culture (part 1). How to work with engineers. We talked working with engineers, now let’s chat working with product designers. MORE
What are some things we can do to build stronger product management and engineering relationships? Here are three simple practices you can adopt to strengthen your product management and engineering relationships so they work together more harmoniously. Product Management should take the lead and provide regular forums for Engineering on topics such as emerging market trends and target customer challenges, new business practices, and current customer successes.In MORE
The transition from engineering to product management is one of the most difficult. Of all roles that touch the product, engineers are the furthest removed from the market and the customers. It can be done successfully however, as many engineers have already proven. MORE
Customer-focused Engineer-focused Design-focused Business-focused Where do Product Managers come from? What do Product Managers do? MORE
Product Management Usage Analytics Software Development EngineeringConsider this: by 2018, at least half of IT spending will be cloud-based, according to IDC. The trend toward moving workloads to the cloud is unmistakable and unstoppable. But even with the cloud’s increasing pervasiveness, on-premise software will not disappear. Talk to any CIO at an enterprise that made a substantial investment in on-premise software vs. SaaS and you’ll gather plenty of anecdotal evidence to that end. MORE
It broke down many of the existing barriers between product and engineering while requiring them to be far more involved in the technology. As Chief Technology Officer at edX, Mark leads the overall technology strategy and engineering efforts. MORE
Product Management Usage Analytics Software Development EngineeringIn 1994, after winning 3 NBA Championships (and 3 NBA Finals MVP awards), Michael Jordan famously left the NBA for a year to pursue professional baseball. He landed on the Birmingham Barons, a lower minor league team for the Chicago White Sox. Jordan had his ups and downs with the Barons and never made it out of the minors in his 1 year in the league. MORE
Contrary to popular belief, you don’t need to be a former engineer to be a product leader. To earn the respect of and lead teams of engineers, the product manager must understand the technical underpinnings, how things work and the engineering trade-offs,” says Groupon’s Jeff Holden. MORE
Product Management Usage Analytics Software Development EngineeringIt’s one of the chief challenges we face as we build our ideas into businesses – how do we drown out the noise to focus on signals – to make business decisions and create products that, in a sense, are so irresistible that they sell themselves? For start-ups, that’s a proposition complicated by the pressure to show traction and gain a foothold, before we slump into irrelevance. MORE
Seth, one of our engineers piped in with, “Let’s integrate Google maps!” This past week I was in London speaking at Mind the Product. As usual, the Mind the Product team hosted a phenomenal event. The following is the script of my talk with slides. MORE
But if you look after a technical product—a product that is integrated into a larger offering like a physics engine, which forms part of a computer game—then you will require the appropriate technical skills in order to formulate technical requirements and define software interfaces (APIs). MORE
Some may have a couple of years under their belt, while others may be fresh out of school or recent converts from engineering, design, analysis, or project management. As your product management team grows, you will inevitably bring on some more junior product managers. MORE
Product Management Usage Analytics Software Development EngineeringStack Overflow co-founder Jeff Atwood has noted that he’s “a big fan of developers handling tech support calls for their software, at least a part of the time. It really motivates them to address the pain points users are experiencing, because they become shared pain points.” MORE
As noted in my last post , Sales and Marketing often wonder whether Engineering is sufficiently motivated and engaged. Motivation and engagement look different on the tech side of the room: the outbound team often can’t tell whether Engineering is emotionally engaged. MORE
When customers need a fistful of your company’s products to assemble a solution, and each of your engineering units is working independently to capture revenue for its own pieces, your product catalog can become a mirror image of your business units. MORE
During the analysis and design phases of the development cycle, software engineers face a lot of feedback from competing interests. Product Management Usage Analytics Software Development EngineeringWhen I was a product manager, I encountered a scenario that is probably familiar to my fellow PMs here. One of our products had so much killer functionality, it could basically do the equivalent of launching rockets for network security. MORE
While some metrics might be fascinating and useful to you or to your engineering team, you’ll need to be reporting up and out in your organization as well. MORE
Engineering Related Topics Under10 Playbook
DECEMBER 1, 2016
Let’s stop calling it software engineering or software development. Much of the language of software creation is based on the manufacturing metaphor. We “plan” software. We “engineer” software. We “assemble” software.
Mind the Product
AUGUST 2, 2017
Design agencies and engineering teams are filled with talented and experienced people. Both agencies and engineering team are often evaluated based on the quality and quantity of their individual output. In my experience, design agencies and engineering teams can successfully work together if they have the right structure, oversight and mindset in place. Session with Engineering (60m). Agile Best Practices: SVP of Engineering Jeff Nielsen on Iteration Planning.
bpma ProductHub
SEPTEMBER 6, 2016
The transition from engineering to product management is one of the most difficult. Of all roles that touch the product, engineers are the furthest removed from the market and the customers. It can be done successfully however, as many engineers have already proven.
Nir Eyal
AUGUST 15, 2016
User Investment Behavior engineering Design Entrepreneurship habit testing Habits product managementChanging user habits isn’t easy — but understanding how to conduct Habit Testing will increase your odds of success.
Nir Eyal
SEPTEMBER 14, 2016
Designing Customer Habits Behavior engineering community content HabitsLarry Page, CEO of Alphabet (the company formerly known as Google), has a quirky way of deciding which companies he likes. It’s called “The Toothbrush Test.” According to the New York Times, when Page looks at a potential company to acquire, he wants to know if the product is, like a toothbrush, “something you will […].
High Octane Product Management
JUNE 21, 2017
What are some things we can do to build stronger product management and engineering relationships? Here are three simple practices you can adopt to strengthen your product management and engineering relationships so they work together more harmoniously. Product Management should take the lead and provide regular forums for Engineering on topics such as emerging market trends and target customer challenges, new business practices, and current customer successes.In
Nir Eyal
MAY 13, 2016
Designing Customer Habits Behavior design Behavior engineering engagement habit Habits Hook Model product managementAbout a year ago, I wrote an essay about how to win your competition’s customers habits. Today, I’d like to share a quick video of the ideas in that article.
Revulytics
JUNE 14, 2017
During the analysis and design phases of the development cycle, software engineers face a lot of feedback from competing interests. Product Management Usage Analytics Software Development EngineeringWhen I was a product manager, I encountered a scenario that is probably familiar to my fellow PMs here. One of our products had so much killer functionality, it could basically do the equivalent of launching rockets for network security.
Revulytics
JULY 19, 2017
Product Management Usage Analytics Software Development EngineeringAs part of a list of summer reading recommendations for marketers recently published by Forbes, Juniper Networks CMO Mike Marcellin named “Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster and More Innovative” as his pick.
Nir Eyal
MARCH 28, 2016
Designing Customer Habits Behavior design Behavior engineering Design engagement habit Habits Hook Model product managementLast week’s Habit Summit was amazing! It was wonderful to see so many blog readers and friends enjoying the keynotes — not to mention the Stanford sunshine.
Revulytics
AUGUST 29, 2017
Engineers at a leading practice management software provider struggled to manage a feature that was written in legacy code with obsolete tools. Whenever engineering upgraded the UI, the feature would break – costing time and resources. Product Management Usage Analytics Software Development Engineering
Revulytics
JULY 12, 2017
Product Management Usage Analytics Software Development EngineeringStack Overflow co-founder Jeff Atwood has noted that he’s “a big fan of developers handling tech support calls for their software, at least a part of the time. It really motivates them to address the pain points users are experiencing, because they become shared pain points.”
Revulytics
AUGUST 4, 2017
Product Management Usage Analytics Software Development EngineeringIn 1994, after winning 3 NBA Championships (and 3 NBA Finals MVP awards), Michael Jordan famously left the NBA for a year to pursue professional baseball. He landed on the Birmingham Barons, a lower minor league team for the Chicago White Sox. Jordan had his ups and downs with the Barons and never made it out of the minors in his 1 year in the league.
Mironov Consulting
NOVEMBER 22, 2016
” Some takeaways: Different groups (sales, marketing, product, engineering and executive leadership) have their own success metrics, filters and biases. Motivating engineering teams is different from motivating sales teams.
Revulytics
SEPTEMBER 7, 2017
Product Management Usage Analytics Software Development EngineeringConsider this: by 2018, at least half of IT spending will be cloud-based, according to IDC. The trend toward moving workloads to the cloud is unmistakable and unstoppable. But even with the cloud’s increasing pervasiveness, on-premise software will not disappear. Talk to any CIO at an enterprise that made a substantial investment in on-premise software vs. SaaS and you’ll gather plenty of anecdotal evidence to that end.
Nir Eyal
SEPTEMBER 29, 2016
Designing Ethically Behavior design Behavior engineeringAre we using behavioral design (and ethical manipulation) for good? How do we know? Now that we have the power to profoundly change peoples’ habits through technology, how do change behavior ethically? Manipulation Matrix In this short video, I talk to Amir Shevat, formerly at Google and now at Slack, about a simple test for […]. The post Here’s How to Ethically Manipulate Other People appeared first on Nir and Far.
UserVoice
SEPTEMBER 14, 2016
Some may have a couple of years under their belt, while others may be fresh out of school or recent converts from engineering, design, analysis, or project management. As your product management team grows, you will inevitably bring on some more junior product managers.
Ken Norton
MARCH 27, 2017
What's the ideal number of engineers for every PM? -. One of the most common questions I get from growing startups is, what’s the ideal ratio of engineers to product managers? (A I spend a lot of time with startups, and a good portion of that time helping them think through organizational questions. A different kind of P/E ratio.) For fun
UserVoice
JUNE 21, 2017
Just take a look at the job descriptions that come up when you search “Product Manager” in your preferred job search engine, it’s difficult to ignore the cries for “analytics” and “insight” in even the most junior roles. “Big data.”
Product Talk
MARCH 8, 2017
We don’t want our engineers sitting around while we conduct perfect research, but we also don’t want to build the wrong functionality because we got unreliable feedback. One of the best signs of an effective product team is a regular cadence of customer interviews and product experiments.
UserVoice
JULY 28, 2017
While some metrics might be fascinating and useful to you or to your engineering team, you’ll need to be reporting up and out in your organization as well.
280 Group
JUNE 16, 2017
Customer-focused Engineer-focused Design-focused Business-focused Where do Product Managers come from? What do Product Managers do?
UserVoice
MARCH 21, 2017
Contrary to popular belief, you don’t need to be a former engineer to be a product leader. To earn the respect of and lead teams of engineers, the product manager must understand the technical underpinnings, how things work and the engineering trade-offs,” says Groupon’s Jeff Holden.
Mironov Consulting
JUNE 30, 2017
I’ve noticed a frequent executive-level misalignment of expectations across a range of software/tech companies, particularly in B2B/Enterprise companies and where Sales/Marketing is geographically far away from Engineering/Product Management.
280 Group
AUGUST 30, 2016
The Product Manager salary for a new hire in Silicon Valley is now higher than that of engineers. Looking to find out what a reasonable Product Manager Salary is? This article will give you some statistics about being a Product Manager and what to expect in terms of salary and other benefits.
Revulytics
MAY 24, 2017
Product Management Usage Analytics Software Development EngineeringIt’s one of the chief challenges we face as we build our ideas into businesses – how do we drown out the noise to focus on signals – to make business decisions and create products that, in a sense, are so irresistible that they sell themselves? For start-ups, that’s a proposition complicated by the pressure to show traction and gain a foothold, before we slump into irrelevance.
Mironov Consulting
MAY 1, 2017
When customers need a fistful of your company’s products to assemble a solution, and each of your engineering units is working independently to capture revenue for its own pieces, your product catalog can become a mirror image of your business units.
280 Group
MAY 31, 2017
If you prioritize your backlog in a non-optimal manner then you may be wasting engineering resources by having them build features that aren’t the highest priority and don’t add the most value to your products.
Nir Eyal
SEPTEMBER 22, 2016
Designing Customer Habits Behavior design Behavior engineering Design HookedWhen Nathan Bashaw, CEO of Hardbound, reached out about doing a presentation around my book Hooked, I jumped at the chance to try a fun visual for sharing knowledge about habit-forming products. Let me know what you think of the format below and please share with others. </iframe. </iframe. The post The Science of Habit-Forming Products appeared first on Nir and Far.
PM Hardcore
MAY 5, 2017
Whether you’re talking to customers, prospects, or engineers try to put the feature or feature request in the context of a customer problem. One of the most challenging questions about product management has been – in my experience – “What is Product Management?”.
Product Talk
JULY 12, 2017
I want to be clear, when I say product teams, I mean the product manager, the designers, and the software engineers. But our product managers and our designers and our software engineers learn about our customers through research reports or through personas, or through customer journey maps.
Roadmunk
SEPTEMBER 21, 2017
The one cost that product managers and engineers don’t understand. Spotify engineering culture (part 1). How to work with engineers. We talked working with engineers, now let’s chat working with product designers.
Product Talk
SEPTEMBER 13, 2017
Seth, one of our engineers piped in with, “Let’s integrate Google maps!” This past week I was in London speaking at Mind the Product. As usual, the Mind the Product team hosted a phenomenal event. The following is the script of my talk with slides.
Product Talk
AUGUST 9, 2017
Or an engineer argues that it will perform better once it’s optimized. I’ve got a pet peeve to share with you. If you’ve been following along with the growth of the Lean Startup and other experimental methods, you’ve probably come across this hypothesis format: We believe [this capability]. Will result in [this outcome]. We will have confidence to proceed when [we see these measurable signals]. If you aren’t familiar with this format, you can learn more about it here.
Mironov Consulting
OCTOBER 26, 2016
I break this down into: The distinction between overall engineering productivity and account-level responsiveness. Engineering Teams Focus On Overall Productivity. Product/Engineering builds repeatable solutions that dozens or hundreds of our enterprise customers can put right to work.
Roman Pichler
AUGUST 9, 2017
But if you look after a technical product—a product that is integrated into a larger offering like a physics engine, which forms part of a computer game—then you will require the appropriate technical skills in order to formulate technical requirements and define software interfaces (APIs).
bpma ProductHub
JULY 13, 2016
It broke down many of the existing barriers between product and engineering while requiring them to be far more involved in the technology. As Chief Technology Officer at edX, Mark leads the overall technology strategy and engineering efforts.
Mironov Consulting
AUGUST 8, 2017
For clarity, most tech companies have Engineering organizations, and consider Engineering to be a profit center: the folks who build whatever software or hardware or cloud services that are sold to outside customers for money.
Under10 Playbook
JANUARY 25, 2017
Now an engineer can say “Do you like this? Don't over-engineer it with a bunch of modes and don't promote it. It's neat feature that solves a common problem for engineers. In a recording session, Mick Jagger complained about Bill Wyman’s bass playing.
Product Management Club
DECEMBER 6, 2016
Currently in engineering or related area) thinking of moving to Product Management. You work closely with engineering team, define and document the requirements, attend the scrum. We get this question a lot. This is very typical of someone from a technical background (ex.
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