A comprehensive guide to A/B testing

Userzoom

Through A/B testing, hotel booking site arenaturist.com found that a vertical form (vs. Follow our guide to A/B testing to help optimise your site, improve user experience, and increase revenue… What is A/B testing? Why should you A/B test? Benefits of A/B testing.

10 Time-Tested Tactics for Mobile Beta Test Planning

Centercode

If your company is like most organizations, there’s a team running a mobile beta test to prevent either scenario. If it’s your responsibility to surface these nuances (as it could be if you’re reading this blog post), here are 10 tips you can use when planning your next mobile beta test.

Six guidelines for successful prototype testing

Userzoom

I’ve run usability testing for over eight years now, and I keep reviewing prototypes that are quite limited. Testing prototypes at an early stage and failing fast is excellent. Besides, running usability tests on prototypes requires a different approach than testing a live site.

Stepping up Your A/B Tests

Mind the Product

This is the first of two posts that deep dive on A/B testing, expanding on a talk I gave at Google Playtime 2016 in London. In this post I share some of the learnings we’ve had after running 60+ A/B tests at Peak , looking at each step of the A/B testing cycle in turn.

Build Delightful Products with Customer Validation

Speaker: John Little, Head of Product Marketing, Centercode

Beta Testing Success in 5 Steps

Centercode

Centercode has been running beta tests for over 18 years. That’s why we can say this on good authority: beta testing isn’t easy. Like a suit, your beta testing strategy needs to be tailored to fit well. You can’t major in Beta Testing. Testing an app?

Crowdsourced Testing vs. Beta Testing: What’s the Difference?

Centercode

Those aspects show the difference between crowdsourced testing and beta testing. The conditions surrounding these two test types are very similar. Crowdsourced testing, like beta testing, gives testers real products to use in the real world before release.

Tracking your A/B tests

Mind the Product

This is the second of two posts that deep dive on A/B tests, expanding on a talk I gave at Google Playtime 2016 in London. As mentioned in the first post, if you plan to run a lot of A/B tests then you should think about using a document to store test information, which I call the tracker.

How to design a Remote Unmoderated Usability Test

Userzoom

Remote unmoderated usability testing is a flexible and versatile methodology that caters to various research needs. Remote unmoderated research is a method for testing websites, prototypes and mobile applications using a software tool. How to run a remote unmoderated usability test.

5 Essentials for App Beta Testing

Centercode

This is what makes app Beta Testing so important. App Beta Testing follows a similar process to validating other products with real customers , but there are a few key differences. To counter this, test your product in a spread of unique home environments.

How To Take Action on Customer Discovery

Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic

4 Key Elements of Testing VR

Centercode

Below is a summary of our discussion on the testing strategies that bring delightful VR products to market. You can’t get a holistic view of a commercial product by testing it before it’s feature complete. The post 4 Key Elements of Testing VR appeared first on Centercode.

Beta Testing Must Evolve to Support Agile and DevOps

Centercode

And those legacy software testing processes that are unable or unwilling to do so are at risk of being replaced. The same rule applies to beta testing. Is traditional beta testing at risk? Beta testing has been around for decades. Get the Starter Guide for Delta Testing.

What is tree testing and how can it improve your site’s usability?

Userzoom

In honour of us sprucing up our own Tree Test Results capabilities , we thought we’d update our classic beginner’s guide to Tree testing. Here we’ll be answering the following questions: What is tree testing? How do I run my own tree testing?

AI and the Future of Testing

Centercode

Whether it’s the rise of AI, CI/CD, or DevOps, the lines between testing and development are blurring. But as testing methodologies evolve and bleed into development, professional testers are questioning how this evolution will affect their role in product development.

Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

models, and test their hypotheses. MONETIZING ANALYTICS FEATURES: Why Data Visualizations. Will Never Be Enough. Go beyond basic embedded dashboards to diferentiate your. application and maximize the value of embedded analytics.

Delta Testing in Modern Product Delivery on Pragmatic Live Podcast

Centercode

Centercode CEO Luke Freiler recently sat down with VP of Marketing at Pragmatic Institute Rebecca Kalogeris to discuss the challenges of modern software development, and how continuous customer testing offers a solution to the quality gap in pre-release agile development.

In-Lab Testing 101: A User Researcher’s Guide

Userzoom

As part of our UX 101 education series , where we discuss the different types of studies and research methodologies you can use with the UserZoom platform, we’d like to introduce our readers to the exciting world of in-lab testing! What is in-lab testing?

Getting Better At Product Testing

The Product Coalition

I’m starting a short series on testing over the next few months. The first few questions are some of the key questions that I’ve been asked regularly around best practices for testing: [link] What’s the most effective method for testing products?

11 tips for effectively screening test participants

Userzoom

So how can you effectively screen your test participants so you’re only getting the most valuable data? The post 11 tips for effectively screening test participants appeared first on UserZoom.

How to Package and Price Embedded Analytics

be able to capture in a proposed price, and it’s a good test. HOW TO PACKAGE & PRICE EMBEDDED ANALYTICS. Practical Frameworks to Monetize Embedded Analytics Table of Contents Embedding Analytics to Lift Value and Revenue. 1 Customize to Monetize: The Strategic Way to Create Tiered Offerings.

Why you should test other people’s sites before your own

Userzoom

So, why would it ever make sense to test someone else’s website? Especially where you don’t have any ownership or influence to change the designs based on your research or testing? Read on to discover when it makes sense to test websites other than your own.

Developing a Test Strategy for the Agile World

Centercode

Test strategy is critical to the success of any testing effort – but where do you start? How you involve real users in beta testing? We’ll also look at how beta testing fits into that and the value it brings to both testing professionals and the organizations they work for.

What to do if you only have $100 to spend on User Testing

Usersnap

User testing is a bit like sports. Quite often getting your product tested by real people is skipped because of budget constraints and exploding costs in development. But user testing doesn’t necessarily have to break the bank. Only Test Your Product’s Red Route.

Effectively Using A/B Testing

The Product Coalition

product-management testing computer-science technologyIt can end up being a hammer and everything looks like a nail. Here are some thoughts on how to use it effectively. Continue reading on ProductCoalition.com ».

How To Build Data-Informed Products

Speaker: Tim Herbig, Director, iridion

As a product manager, you probably know specific ways to gather data to inform your product decisions, like the ever-popular A/B test. What about the times when it doesn't make sense to A/B test, because you have too small a sample size?

Three Common Beta Testing Tools That Eat Up Test Managers’ Time

Centercode

The results of the 2018 Customer Validation Industry Survey backed up what we already knew: time is a precious commodity that test managers don’t have a lot of. Responses from over 300 companies showed how and where today’s testing professionals are spending their time.

The Black Mirror Test – Roisi Proven on The Product Experience

Mind the Product

Roisi Proven is a true product person: she has a penchant for imagining the worst, which she’s turned into a superpower to put all of her product decisions through a rigorous ethics test. The Black Mirror Test. The Black Mirror Test.

Handling Software Testing in Continuous Delivery

Centercode

The problem is that while dev teams have managed to keep up with the demand so far, software testing teams are struggling to maintain output quality. Their responses (unsurprisingly) lined up with how organizations judge the effectiveness of their software testing programs.

Feature Flagging: Your Secret Weapon in Continuous Customer Testing

Centercode

Software testing teams often find themselves sacrificing quality for speed when it comes to getting updates out on time. Over the last couple of weeks, we’ve explored how professionals are using customer testing to scale their resources and manpower within continuous delivery.

The Top 5 Most Common Rapid Prototyping Mistakes

Speaker: Teresa Torres, Product Discovery Coach, Product Talk

We need to know what to prototype and when, who to test our prototypes with, and how to conduct those tests in a way to get reliable feedback. When you think of "rapid prototyping", what comes to mind?

Five Quick Phone Tests

Atomic Spin PM

When I started testing websites, I had a list of quick “attacks” that could surface common issues quickly. Now that I’ve been doing more and more testing on mobile devices, I’ve come up with a similar list for them. For that reason, my first test is usually with an Android phone running the earliest Android OS version that the app is meant to support. It can be easy to keep the app in focus and in the foreground when you want to get on with testing it.

Automated vs. Manual User Testing – when to choose what?

Usersnap

As a Quality Assurance Manager, you’re fighting daily with testing websites or software during the build process, as well as after launch. With this comparison between automated vs. manual testing, we want to help you to make a quicker decision what to use. What is Manual Testing.

How to Hook Users in 3 Steps: An Intro to Habit Testing

Nir Eyal

Changing user habits isn’t easy — but understanding how to conduct Habit Testing will increase your odds of success. In this video, I provide a brief introduction to the three steps of Habit Testing.

A/B Testing?—?A Blessing or a Curse?

The Product Coalition

ab-testing product-strategy innovation user-research product-managementHow being data-driven is killing high-tech innovation Continue reading on ProductCoalition.com ».

How to Choose the Right Beta Testing Tools and Features

Centercode

How about this one: imagine running a community of 1,000 active testers when your only beta testing tools are Excel and Outlook. The beta testing tools you use can have a big impact on your efforts – and results. Yet these time sinks are the norm for many test managers.

How to Test a Folding Smartphone (and Other Emerging Tech)

Centercode

Here’s what our experiences with companies like Verizon, Charter, and Motorola can tell us about what goes into testing emerging tech. That’s why it’s critical that you move into the customer testing phase with a product that’s as feature-complete as possible.

A guide to webform testing best practice

Userzoom

From a testing perspective, these workflows also require individuals to enter personal information, such as first name/last name, address, phone number, and so on. Here are a few ways to initiate a test where there are webform fields as part of the experience. Testing on a live website.

How QA Testing is Moving Up in Today’s Agile Value Chain

Usersnap

In the past, the core goal of testing is to find bugs and fix them. But the dynamics of IT and testing landscape have changed now. Agile QA approach and user experience driven development (UXDD) have taken modern software development and testing by storm. New testing platforms.

3 Tests for Great Product Messaging

280 Group

Fortunately Bill is here to provide us with three tests that.[continue The post 3 Tests for Great Product Messaging appeared first on 280 Group Product Management. In this new video and blog post we discuss something that is exceedingly important in the product world: messaging.