Ask Teresa: How Can You Test a Customer’s Willingness to Pay?
Product Talk
MAY 3, 2023
Question: How do you test a customer’s willingness to pay for a solution? A Better Approach: Run a Demand Test We can simulate the buying experience and see if it resonates with people. With demand testing, we want to observe actual behavior. They can test demand by asking for letters of intent. Let’s dive in.
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