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Ask Teresa: How Can You Test a Customer’s Willingness to Pay?

Product Talk

Question: How do you test a customer’s willingness to pay for a solution? A Better Approach: Run a Demand Test We can simulate the buying experience and see if it resonates with people. With demand testing, we want to observe actual behavior. They can test demand by asking for letters of intent. Let’s dive in.

Testing 240
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Mobile Test Automation Playbook

The Product Coalition

Manual testing of your mobile products is important and useful. Automated testing really assists with the efficiency here; being able to execute the same tests repeatedly, quickly and timely on a multitude of devices. What is Mobile Test Automation? Why do Mobile Test Automation? an app or website.

Testing 192
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Pitting API Testing Against UI Testing

The Product Coalition

What is API testing? Before we get to the problem of identifying which of the two, API testing and UI testing, is easier or more difficult, we need to begin by defining them. If you’re a system tester, API testing brings your team a new way of testing the functionality of software which may be difficult to assess using the UI.

Testing 151
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UI Test Automation Playbook

The Product Coalition

Guest post by Mark Mayo, Senior Quality Engineer at Terem Technologies This is the process of writing code and using tools to automate the user interface (UI) testing of front-end components of websites, desktop applications or mobile applications. But, getting it right goes beyond the coding of the tests and the tools you use.

Testing 162
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Best Practices for Deploying & Scaling Embedded Analytics

You can get new capabilities out the door quickly, test them with customers, and constantly innovate. Embedding analytics in your application doesn’t have to be a one-step undertaking. In fact, rolling out features gradually is beneficial because it allows you to progressively improve your application.

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The Multiple Hypothesis Testing Problem

The Product Coalition

If you test for significance enough, you’re going to find something significant Continue reading on Product Coalition ».

Testing 191
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How To Conduct A Mobile App Usability Test: The 2023 Guide

The Product Coalition

Usability testing is an important part of the app development process because it helps to ensure that the app is easy and enjoyable to use. By conducting usability testing, you can identify and fix any issues before the app is released, increasing the chances of its success in the market.

Testing 135
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The Science of High-Impact Experimentation

Speaker: Holly Hester-Reilly, Founder and Product Management Coach, H2R Product Science

But too many teams don't know what to test, which leads to poorly designed experiments and unclear results. She’ll walk us through the entire process, from deciding what to test to sharing the results with stakeholders, to illustrate what strong experimentation practices look like and how they can be implemented in every organization.

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Building a Culture of Experimentation: Using Continuous Development for Faster & Safer Product Releases

Continuous development takes things further by giving product teams more autonomy and freedom to test out their ideas and experiment with new features in production by choosing who they want to test on. Testing in production –– why it’s important, and the many ways you can deploy your features safely and efficiently.

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Best Practices for Creating Long-Lasting and Continuous Discovery Habits

Speaker: Teresa Torres, Internationally Acclaimed Author, Speaker, and Coach at ProductTalk.org

As a result, many of us are still stuck in a project-world rut: research, usability testing, engineering, and a/b testing, ad nauseam. Industry-wide, product teams have adopted discovery practices like customer interviews and experimentation merely for end-user satisfaction.

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The SaaS Guide to Conversion Rate Optimization

New ways to test, learn, and iterate to improve feature adoption. In this guide, you’ll learn: 7 detailed steps to infuse data-power into your conversion process. How to define the right events. How to shine a light on where customers drop off.

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The Ultimate Guide to Conversion Rate Optimization

New ways to test, learn, and iterate. In this guide, you’ll learn: 7 detailed steps to infuse data-power into your conversion process. How to define the right events. How to shine a light on where customers drop off.

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How to Design Strong Experiments

Speaker: Franziska Beeler, Head of Cloud Academy, and Tendayi Viki, Associate Partner, Strategyzer

When testing new business and product ideas, choosing the right experiment is just the beginning. After we have chosen our experiment, it’s important that we spend some time designing it well.

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When Life Gives You Lemons Make PM Lemonade: Surviving Product Management During Crisis

Speaker: Vivek Bedi, Keynote Speaker, Author & Entrepreneur

The work/life balance of PMs is being tested; managing a product team and various roadmaps virtually adds to the list of current challenges. We are all going through challenging times. In fact, the entire way product managers work has completely changed.

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Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.