” You can and should improve customer communication at every step of the buyer’s journey. “Consider this: most high school sports teams spend more time and money on win/loss analysis than most companies.” ” — Steve Johnson, Turn Ideas Into Products. MORE

In engineering, you want to move fast, ship often and solve real customer problems. It means reducing choices amongst engineering teams and standardizing technology, so our team can spend as much time as possible delivering value to customers. MORE

Today is a big day for our customers. With over 500 million conversations every month, we’ve long known that our Messenger provides a personal, mutually beneficial experience for both our customers and their customers. Most internet businesses want a personal way to communicate with customers; they just need the right tools to do it at scale. Why messengers are the future of business to customer communication. MORE

The number one reason customers don’t take advantage of new features is because they’re not explained in a manner that’s relevant to how people do their job. Most new features are communicated as follows: Here is a great new feature. Our goal with this feature set is to make your job easier and give your customers more reasons to stay loyal. Just repurpose the user scenarios into the appropriate customer communications, marketing and sales dialogues and your work is done. MORE

It means messengers are no longer just for customer facing teams. With apps on the home screen, we can use messengers to drive conversion rates throughout the customer journey, like targeting certain prospects on the website or nurturing customers within our app. MORE

They want you to know exactly what to take to market, they want customers to know exactly what they’re getting and they don’t want any surprises along the way. Imagine having to build out phase 2 of something your customers rejected last month. MORE

Because quite simply, your next hire could very well be someone who will own how your product is presented to your customer. Vastly differing feedback across customers is another. manage customer communication?—?and MORE

You don’t want to look for just any job; you want to find a gig with a company where you can feel passionate about the product, your colleagues, and your customers. You want to find a target market of employers (customers) that have a problem that you can solve. MORE

This is essential, because you need to know how you’ll communicate with your potential customers and how your marketing and content strategy will look like. But they are all potential customers and you need a strategy of how you’ll get in touch with them. ?? MORE

The ability to stress Intercom to the point of breaking, without customer impact, is the ideal. Our customers were also sending these emails to their end users, using Intercom. We knew this was a bad customer experience. Both matter significantly to our customers and to us. MORE

And while timing is important, how many messages you send also plays a role in your customers’ experience. If your customers feel they’re receiving too many messages, it’s not just about message volume. First, it’s important to note there’s a big difference between actual communication volume and perceived communication volume (i.e., the number of messages a customer feels they’re receiving). There’s no silver bullet for customer communication. MORE

In the meantime, it’s best to treat your customer support machine like you would the rest of your product – agile, flexibly growing, and closely attentive to user needs. Chatbots – this year, chatbots became the “it girl” of customer engagement. MORE

If you are looking for team collaboration, customer communication, roadmapping, or other tools product managers use, this is the list for you. New Podcast Episode for Product Managers & Innovators: Voice of the Customer tools product managers use – with Colleen Knuff. MORE