3 Tests for Great Product Messaging

280 Group

In this new video and blog post we discuss something that is exceedingly important in the product world: messaging. The post 3 Tests for Great Product Messaging appeared first on 280 Group Product Management. Product Management Product Marketing Messaging Product Manager YouTube Video

Back to Basics: Benefit-led Messaging

280 Group

The Perils of Feature-Led Messaging. We were discussing how to provide benefit-led messaging to both the customer that pays them, the mortgage company, and the customer that uses their product, the home buyers. Too many times when I teach this topic, my students come up with feature-led messaging, like “Our Machine Learning system produces more accurate results, more quickly”, or “Our upgraded application offers a best-in-class user experience.” Sending the Right Message.

Holiday messaging and chatbot tips for marketers

Inside Intercom

For ecommerce and consumer focused brands, the holidays offer a huge opportunity to grow your customer base and drive sales with chatbots and targeted messaging. Today, we’ll share a few tips to for using the same chatbots and messaging to exceed your acquisition goals.

9 In-App Messaging Examples That Boost User Engagement

Gainsight

In-app messages are popping up everywhere and SaaS products are no exception. Here are nine ways SaaS products are using in-app messages to drive user engagement. Salesforce used this in-app message to notify users of their improved setup.

Using Data and Messaging to Drive Product Activation

Speaker: Ruben Ugarte, Founder, Practico Analytics

How to track the impact of your messaging efforts. Onboarding users is filled with possibilities and challenges. Not only are you showing the user how to use your product, but it's also a chance to connect with them and understand their needs.

Positioning, messaging, and ownership

Under10 Playbook

The Marketing Communications (marcom or marcomms) organization is chartered with delivering the product message to the market. You should be able to describe the position or the statement you wish to make to your marcom contact and trust them to deliver the message.

Reduce your churn with a retention messaging strategy

Inside Intercom

Using data from your product and clues from customer behavior, Intercom lets you create a messaging strategy that helps customers realize the core value of your product as soon as possible so that cancellations don’t become an issue. Our new Customer Retention Starter Kit will show you how to identify your most “at risk” customers, and how to craft a series of highly personal messages that will get them back on track. Updates churn messaging retention

Messages that stick: "The Enclave minivan"

Under10 Playbook

Do your marketing messages sound like a typical car commercial? Messaging is part of a complete product playbook This ad was mentioned in Made to Stick: Why some ideas survive and others die by Dan and Chip Heath. Good stories have the element of surprise.

Under Armour Offers Lessons on Leveraging In-App Messaging for Risk Management

Revulytics

Instead of simply notifying users by email, it pushed in-app messages about the breach and let users know the application had been compromised through the application itself. Now, consider the value of in-app messaging as part of a risk management strategy.

Customer engagement guide: the what, why and how of effective messages

Inside Intercom

This means crafting a message strategy that truly engages its recipients on a regular basis. Below, we share key best practices for customer engagement, the anatomy of a good message, and a few examples to get your juices flowing. The anatomy of an effective message.

Hooked - How to Build Habit-Forming Products

Speaker: Nir Eyal, Author of Hooked: How to Build Habit-Forming Products

Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Why do some products capture widespread attention while others flop?

[VIDEO] In-App Messaging for Product and Feature Education

Revulytics

It’s quick and easy to set up ReachOut messages to launch in your application – even without any technical expertise. In this short video, you’ll learn two, step-by-step examples of how to: Create a message that will reach all new users.

Product Management Insights: In-App Messaging 101

Revulytics

Contextually relevant messages delivered at the right time. In-application messaging offers the best of both worlds – giving you a new channel to reach the user, target outreach, and not only push, but pull information from users in real-time, while they’re leveraging your application. You can automate and evolve campaigns without involving engineering, with the ability to trigger and change messaging based on a huge number of criteria.

A Practitioner's Guide to Product Message Maps

Pragmatic Marketing

Jot down the key message headings. Now open the datasheet for that product and compare the message headings to those you wrote down. ” That’s because few high-tech vendors take the time to create product message maps and apply them to their marketing communications. Instead, they essentially reinvent the wheel with each new content piece, resulting in disjointed, inconsistent messages and confused buyers. Message Map Basics. Message Pillars.

Overcoming Short Attention Spans: The Value of In-App Messaging and Software Usage Analytics

Revulytics

Contextual relevance is king when it comes to presenting people with messages you want to resonate and drive them to respond. It’s delivering the right message to the right user at the right time in the user’s journey.

The Most Valuable Customer Everyone Forgets

Speaker: Val Geisler, Email and Digital Strategist

Identify the right time to send the right message. As a product person, if you've ever been tasked with growing monthly recurring revenue, you know how much hard work it can be. How are you supposed to grow your MRR when you're already focused on your existing users?

Hard-Coded vs. Dynamic In-App Messaging: What’s Your User Engagement Strategy?

Revulytics

Reaching our users while they’re using our software – and delivering a contextually relevant message that would resonate with them at that particular moment – is crucial to more deeply engaging them. It’s something that in-app messaging helps us to achieve.

[VIDEO] How to Use In-App Messaging to Promote Events

Revulytics

In-application messaging is an untapped channel to promote events that can help users get more out of your applications, like webinars, product training, user meetups, trade shows, and more. With a combination of ReachOut in-app messaging and Usage Intelligence , event attendance rates can be up to four times that of traditional channels such as email. Videos In-App Messaging Marketing Product Management Usage Analytics ReachOut In-Application Messaging How-to-Guide

[VIDEO] Encouraging Users to Upgrade With In-App Messaging

Revulytics

Using ReachOut in-app messaging software, we can easily target certain customer segments and offer timely, relevant offers to upgrade. ReachOut in-application messaging can help improve your upgrade conversion rates by up to 3x that of external channels since users are already engaged with your application. Videos In-App Messaging Marketing Product Management Usage Analytics ReachOut In-Application Messaging How-to-Guide

Write the perfect sales message with these 7 rules

Inside Intercom

While the death of cold calling may have been exaggerated, in the past 5 years the preferred medium for sales messages has rapidly moved to email, messaging and live chat. In this era of business messaging, the written word has become even more crucial for building relationships between buyer and seller. Make sure your sales message is seen. Make sure your sales message is read. Could you say that about sales messages you write to prospects who visit your site?

How to Package and Price Embedded Analytics

HOW TO PACKAGE & PRICE EMBEDDED ANALYTICS. Practical Frameworks to Monetize Embedded Analytics Table of Contents Embedding Analytics to Lift Value and Revenue. 1 Customize to Monetize: The Strategic Way to Create Tiered Offerings. 3 Packaging Decision Framework Overview.4 Plotting Features.6

How to Regain Focus at Work by Slaying the Messaging Monster

Nir Eyal

The post How to Regain Focus at Work by Slaying the Messaging Monster appeared first on Nir and Far. Technology is taking over our lives, especially in the workplace. What can we do to put technology in its place to finally get focused work done? Below are resources, tools, and articles for regaining focus in your digital life. These are tools I use myself but is not meant to be an exhaustive list. Full disclosure […].

When messaging becomes more than just chat: which apps should I use?

Inside Intercom

Leave me a message below. The post When messaging becomes more than just chat: which apps should I use? With our redesigned Messenger , businesses can do so much more than chat.

For clues to messaging’s future, look no further than its past

Inside Intercom

Like many great inventions, messaging wasn’t born out of necessity. One of the earliest sightings of real-time computer messaging was through a time-sharing operating system built at MIT, the Compatible Time-Sharing System (CTSS), which ran on an IBM 7090: CTSS was a primitive form of email that allowed up to 30 users to send messages asynchronously. Chat and messaging are things people like so they try out various tools and settle on one they like.”.

[VIDEO] Driving Up-Sell and Cross-Sell Conversions with In-App Messaging

Revulytics

In-application messaging can prompt users to upgrade to premium editions so they get the full functionality of your software and have access to certain features. ReachOut in-application messaging is a great way to execute up-sell and cross-sell campaigns , but there are an unlimited number of ways to customize your ReachOut campaigns to meet your product and promotion strategies.

[VIDEO] How to Survey Users with In-App Messaging and Usage Intelligence

Revulytics

With a combination of ReachOut in-app messaging and Usage Intelligence , reaching users is far more powerful and effective than traditional survey strategies. Videos In-App Messaging Marketing Product Management Usage Analytics ReachOut In-Application Messaging How-to-GuideThis video will walk step-by-step through setting up a survey of users that meet specific targeting criteria with a Manual Campaign.

The best messages resonate because they articulate what you've already been trying to say

Under10 Playbook

The best messages resonate because they articulate what you've already been trying to say.— I basically lifted phrases right out of the emails to serve as my primary message. — Steve Johnson, Under 10 Consulting. Positioning is an essential tool in your product playbook. And there are lots of different formats for positioning. I was working with a friend on product positioning. On a break, I found two emails that directly corresponded to the product we were discussing.

Microsoft AppInsights or Revulytics Usage Intelligence?

Revulytics

Delivering in-app messages to reach users and educate them with timely, relevant information. In-application Messaging. For example, you may want to: Send targeted messages about the value of key features that a user hasn’t tried, and explain how to use them.

Lead Nurturing 101: How to get new customers beyond the free trial

Inside Intercom

“Every new signup will get the messages that are right for them” Traditionally, this has been done with a series of scheduled messages. You set up a drip campaign, where a message is sent on day 1, day 7, day 14 etc. The welcome message. The activation message.

What Happened? How to Write a Better Error Message

UserTesting

How to Write a Better Error Message appeared first on UserTesting Blog. It was on my commute home from work when I was deep in the throes of an intense game of Two Dots. I’d been stuck on a level for basically forever and had two clear choices: break down and buy … The post What Happened? Product

Help Salespeople Tell the Story of Your Product

280 Group

Product Management Messaging Sales YouTube VideoIn this video Brian Lawley, CEO and Founder of 280 Group, will talk with Tom Evans, a Senior Product Management Consultant and Trainer.

How to Drive Customer-Centric Product Development Like a Digital Native

Revulytics

Collecting information via in-app messaging from users while they are using your software is a powerful way to ensure real-time, accurate feedback. With a robust in-app messaging and usage intelligence strategy, immediacy and agility can become anchors in the product development process.

Elements of a Compelling Product Vision Statement

280 Group

Product Management Product Strategy Messaging VisionDo I Really Need a Product Vision Statement? According to Les McKeown, CEO of Predicable Success, it is estimated that team members make between 20-200 micro-decisions a day that impact the success of a project.

Vision 174

A Digital Native Approach to Customer-Centric Product Development

Revulytics

Collecting information via in-app messaging from users while they are using your software is a powerful way to ensure real-time, accurate feedback. With a robust in-app messaging and usage intelligence strategy, immediacy and agility can become anchors in the product development process.

What Spotify and Metallica Can Teach Us About Data-Driven Event Strategy

Revulytics

In addition to ensuring the content maps to user expectations, usage intelligence, combined with in-application messaging , can ensure that you are reaching the most appropriate user segments. In-App Messaging Marketing Product Management Usage Analytics ReachOut In-Application Messaging

Moving Beyond Anecdotes: Augmenting Customer Stories with Data

Revulytics

Instead, think about combining data from usage intelligence with an in-application messaging strategy to target users who have experience with that new feature. In-App Messaging Marketing Product Management Usage Analytics ReachOut In-Application Messaging

What Happened? How to Write a Better Error Message

UserTesting

How to Write a Better Error Message appeared first on UserTesting Blog. It was on my commute home from work when I was deep in the throes of an intense game of Two Dots. I’d been stuck on a level for basically forever and had two clear choices: break down and buy … The post What Happened? Product

Respect the inbox: How to better your customer communications

Inside Intercom

We’ve written a lot about how to send the right message at the right time. And while timing is important, how many messages you send also plays a role in your customers’ experience. If your customers feel they’re receiving too many messages, it’s not just about message volume. the number of messages a customer feels they’re receiving). Message relevance. Message behavior. Message timing. Message frequency.

How to scale live chat (without spending a fortune or driving your team crazy)

Inside Intercom

The rise of smartphones, messaging, artificial intelligence (AI), and other groundbreaking technologies has led to a new set of expectations for buyers. Sales hiring live chat messaging

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Using cohorts to better understand & engage with your customers

Mixpanel

Besides using cohorts as segmentation options, you can also use them to improve your messaging campaigns. Personalized messaging using cohorts. Once you have created your cohorts, you can also start to think about what kinds of messages would make sense for each one.