3 Tests for Great Product Messaging

280 Group

In this new video and blog post we discuss something that is exceedingly important in the product world: messaging. The post 3 Tests for Great Product Messaging appeared first on 280 Group Product Management. Product Management Product Marketing Messaging Product Manager YouTube Video

Positioning, messaging, and ownership

Under10 Playbook

The Marketing Communications (marcom or marcomms) organization is chartered with delivering the product message to the market. You should be able to describe the position or the statement you wish to make to your marcom contact and trust them to deliver the message.

Reduce your churn with a retention messaging strategy

Inside Intercom

Using data from your product and clues from customer behavior, Intercom lets you create a messaging strategy that helps customers realize the core value of your product as soon as possible so that cancellations don’t become an issue. Our new Customer Retention Starter Kit will show you how to identify your most “at risk” customers, and how to craft a series of highly personal messages that will get them back on track. Updates churn messaging retention

A Practitioner's Guide to Product Message Maps

Pragmatic Marketing

Jot down the key message headings. Now open the datasheet for that product and compare the message headings to those you wrote down. ” That’s because few high-tech vendors take the time to create product message maps and apply them to their marketing communications. Instead, they essentially reinvent the wheel with each new content piece, resulting in disjointed, inconsistent messages and confused buyers. Message Map Basics. Message Pillars.

Hooked - How to Build Habit-Forming Products

Speaker: Nir Eyal, Author of Hooked: How to Build Habit-Forming Products

Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Why do some products capture widespread attention while others flop?

For clues to messaging’s future, look no further than its past

Inside Intercom

Like many great inventions, messaging wasn’t born out of necessity. One of the earliest sightings of real-time computer messaging was through a time-sharing operating system built at MIT, the Compatible Time-Sharing System (CTSS), which ran on an IBM 7090: CTSS was a primitive form of email that allowed up to 30 users to send messages asynchronously. Chat and messaging are things people like so they try out various tools and settle on one they like.”.

How to Regain Focus at Work by Slaying the Messaging Monster

Nir Eyal

The post How to Regain Focus at Work by Slaying the Messaging Monster appeared first on Nir and Far. Technology is taking over our lives, especially in the workplace. What can we do to put technology in its place to finally get focused work done? Below are resources, tools, and articles for regaining focus in your digital life. These are tools I use myself but is not meant to be an exhaustive list. Full disclosure […].

The best messages resonate because they articulate what you've already been trying to say

Under10 Playbook

The best messages resonate because they articulate what you've already been trying to say.— I basically lifted phrases right out of the emails to serve as my primary message. — Steve Johnson, Under 10 Consulting. Positioning is an essential tool in your product playbook. And there are lots of different formats for positioning. I was working with a friend on product positioning. On a break, I found two emails that directly corresponded to the product we were discussing.

Help Salespeople Tell the Story of Your Product

280 Group

Product Management Messaging Sales YouTube VideoIn this video Brian Lawley, CEO and Founder of 280 Group, will talk with Tom Evans, a Senior Product Management Consultant and Trainer.

Respect the inbox: How to better your customer communications

Inside Intercom

We’ve written a lot about how to send the right message at the right time. And while timing is important, how many messages you send also plays a role in your customers’ experience. If your customers feel they’re receiving too many messages, it’s not just about message volume. the number of messages a customer feels they’re receiving). Message relevance. Message behavior. Message timing. Message frequency.

Elements of a Compelling Product Vision Statement

280 Group

Product Management Product Strategy Messaging VisionDo I Really Need a Product Vision Statement? According to Les McKeown, CEO of Predicable Success, it is estimated that team members make between 20-200 micro-decisions a day that impact the success of a project.

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Understanding your customers in real time with live chat

Inside Intercom

Sales has changed – messaging and live chat is the new medium for initial sales conversations, not the phone calls or leisurely lunches of old. Our job on the Sales Team is to establish meaningful sales relationships, and in an era where nearly every business is an internet business, building those relationships is all about messaging on live chat tools. That’s a reflection of communication habits, with everyone messaging all day long.

Need for speed: how to address leads faster with live chat

Inside Intercom

We’ve been conditioned to expect instant responses when we talk to people on messaging platforms. Sales & Marketing clearbit live chat live chat for sales messaging Sales StrategyIn Sales, timing is everything. You can have the world’s most talented sales team and the greatest product but still lose to a competitor. A recent HBR study analyzed 1.25

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Our second audiobook: Intercom on Customer Engagement

Inside Intercom

In customer engagement, the right context for a message matters just as much as the right time and recipient. Divided into 8 shorter chapters, this compilation is our guide to crafting actionable messaging strategies that will help you grow your business. Along the way, they’ll walk you through: writing messages that are laser focused on the right individual. and ensuring your message is received at the right time and in the most appropriate medium.

Build your customer relationships around consistency and trust

Inside Intercom

All of the early social networks proved this idea and now messaging apps are taking things further by allowing us to deepen relationships using photos, videos, gifs, and emoji. Messaging apps in particular have significantly raised the expectations of customers when engaging in live chat conversations – whether they are consumers or other businesses. While you can’t always control the medium, you should certainly work to shape the message.

The Journey to Losing Relevancy

The Product Coalition

The moment of uninstalling Skype triggered a nostalgia about the days when many would appreciate instant messaging and VoIP calls as a marvelous invention. startup messaging product-managementSome weeks back I received an email informing me my Skype credits would expire if I do not make a call or send an SMS within a time window.

Foundations

Spice Catalyst

Entrepreneur Innovation Job Market Research Marketing Messaging Product Launch Product Life Cycle Framework Product Management Product Marketing Product PlanningFoundations in the Successful Management of Products seeks to define the secret of what makes customer-oriented products, enabling its practitioners to significantly increase its chances of success.

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FIR B2B Podcast: How Product Managers and Marketers Can Work Together

Mironov Consulting

Featured Events innovation Market Thinking Organizations Product Management collaboration marketing messaging neds validationDavid Strom and Paul Gillin co-host a weekly podcast called For Immediate Release: B2B , with a focus on B2B marketers.

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Doing Things that “Do Scale”

bpma ProductHub

Whether it’s testing product-market fit, marketing messaging or innovation options, teams can be creative as they fine tune their business model. By John Zilch – It can be fun doing things that don’t scale in the early days of a product or business. For example, InsightSquared, a Boston-based revenue analytics company, launched in 2010 to help… BPMA Product Management Product Strategy

The Importance of Product Positioning

280 Group

In this video 280 Group CEO and Founder, Brian Lawley, is joined by Senior Consultant/Trainer, Tom Evans, who is a Product Management and Product Marketing expert.The topic is why good product positioning is so critical for your product and your messaging.

The Best Product Managers are Great Communicators

bpma ProductHub

I had to be clear, concise and confident in my messages to the media. Think about it — today it is very easy for somebody to send a message across by posting video online, but is the message getting across in the way it was intended? Interviewed by Oksana Reznichenko.

Three Things Salespeople Need from Product Managers

280 Group

Watch Now Dave starts by explaining that salespeople need a compelling message and value proposition. The topic of this blog and video is three things that salespeople require from you, the Product Manager.

Why Agile Marketing is the Key to Successful Products

280 Group

Buying audiences are increasingly fragmented, requiring a more tailored approach to content, messaging, and outreach.[continue This is a guest post by John Armstrong, CMO, Zettaset. Can Agile Marketing give you an edge?

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What Do You Do When Someone “Steals” Your Amazing Idea?

Nir Eyal

The message was from my editor Jen. The subject line read: “did you see this?” Nir, I saw the headline on this story and thought it might be written by you—but no!” she wrote. Very weird.” I instantly clicked on the link she’d sent. It was uncanny! An article written by Christopher Mele at the […]. The post What Do You Do When Someone “Steals” Your Amazing Idea? appeared first on Nir and Far. Business Lessons Upgrading Yourself Life lessons

Product Management Productivity Tip #2: Master Email

280 Group

You may be tempted to respond immediately to messages as they come in. How to Improve your Product Management Productivity by Mastering Email. As a Product Manager you can’t afford to waste time. Email sucks up your time for a number of reasons.

How Compare and Contrast Decisions Lead to Better Product Outcomes

Product Talk

Our user research told us that alumni loved sending messages to their community: They asked for advice on everything from how to find their next job to what neighborhood to live in in their new city. Nobody wanted to receive these messages.

When 2 Become 1: The Roles of Product Manager and Product Owner

bpma ProductHub

By Jennifer Gridley – As we approach Valentine’s Day, some may be enjoying The Spice Girls’ 1996 hit for its romantic message. But since this is the BPMA, we’re thinking about the oft-merged roles of Product Manager (PM) and Product Owner (PO). And we’re not alone.

How live chat can warm up your cold outbound leads

Inside Intercom

For instance, if you receive an email from me with a case study, and you click on the case study, you’ll be greeted with a Visitor Auto Message, or a proactive live chat message, inviting you to chat with me. I typically see near 100% open rates for these types of messages and an over 25% reply rate. or “Thanks for checking out my email” avoids the notion it was a coincidence that the prospect received the message.

All walk and no talk? How to grow your product’s voice

Inside Intercom

Including the roadmap seems like a detail, but it’s key to making sure your messaging sticks and, ideally, increases in relevance as more features get shipped. A story that includes all the key messages that you derived from your roadmap. If your goal is to build a genuine voice, start by acknowledging that the message is automated. Messaging is likely to change as the scope of the product grows and as some messages prove more impactful.

How to make your collaboration in RealtimeBoard seamless with our new Slack integration

RealtimeBoard

How to make your collaboration in RealtimeBoard seamless with our new Slack integration Over the past few years, we have seen corporate messaging apps like Slack increasingly dominating communications in companies moving towards digital transformation.

Which Lead Tactics Work Best

Clever PM

SMS or text messaging can be a very effective way to target customer but you need to be very careful with how you use it. Today most people use text messaging to communicate with their friends and family. They don’t get a lot of advertising messages via text.

Die Dashboards, Die! Why Conversations Will Reinvent Software

Nir Eyal

Conversational user interfaces (CUIs) work because of our familiarity with messaging. In years to come, conversations will breathe new life into software—particularly the boring enterprise tools millions of knowledge workers begrudgingly use every day. Even the most technically complex interactions can look as simple as getting an SMS text when presented as a conversation. There […]. The post Die Dashboards, Die! Why Conversations Will Reinvent Software appeared first on Nir and Far.

How High-Tech Anthropologists Menlo Innovations Creates Software That Delights Customers

Revulytics

With analytics tools that feature in-app messaging , you can survey users within the application to gain clarity on the validity of the developed features, the usefulness of those features as implemented, as well as any missing elements that were not delivered as expected.

Introducing C.A.R.E. – a simple framework for user onboarding

Inside Intercom

Contextual in-app messages are extremely effective in encouraging onboarding actions. For example, a strong welcome in-app message can play a significant role on your customer’s onboarding UX. It’s one of the 5 key onboarding messages you should send. But messaging alone isn’t an onboarding strategy. Over-reliance on it leads to over-messaged customers. For Intercom customers, thats things like setting their first message live.

Handling requests for new features in a successful product

Mind the Product

Take a messaging app as an example: the ability to send a message to multiple people might fit this category. The ability to send a physical piece of mail to the person you are messaging might fall in this category for a messaging app.

Why live chat isn’t just for customer service anymore

Inside Intercom

To establish that value, we analyzed an aggregate dataset of 20 million live chat messages sent through Intercom to demonstrate the potential for live chat as a channel for converting visitors and driving actual revenue for your business. When someone visits your site, they’re more receptive to chatting with a salesperson than, say, when they receive an unsolicited LinkedIn message. Automatically message visitors on your website.

Consider the opposite strategy

Under10 Playbook

When stating your product strategy or your key functionality, you want to ensure that your message resonates instead of sounding just like everyone else. One technique for evaluating strategic messages is to see if the reverse is a sound strategy.

The three envelopes

Under10 Playbook

The message read, "Blame your predecessor.". The message read, "Take the blame.". The message read, "Prepare three envelopes.". A fellow had just been hired as the new product manager at a technology corporation.

Outside-In User Story Example

Tyner Blain

I was part of a messaging conversation on my phone last month with three other people (a group MMS). Because I’ve helped create a messaging app before, I happen to have some insight into how the app is likely to work.

Understanding direct and indirect competition

Inside Intercom

He used Intercom to message these users and identify what was going wrong. To address these concerns, he added a message schedule downplaying the importance of clean code and up-selling his product. He sent the following message to non-users on day three: “If no one is using your product, who cares how clean your code is?” ” On day seven, he sent another well-timed message: “This morning your team can add more code, or add more customers.