3 Tests for Great Product Messaging

280 Group

In this new video and blog post we discuss something that is exceedingly important in the product world: messaging. The post 3 Tests for Great Product Messaging appeared first on 280 Group Product Management. Product Management Product Marketing Messaging Product Manager YouTube Video

Positioning, messaging, and ownership

Under10 Playbook

The Marketing Communications (marcom or marcomms) organization is chartered with delivering the product message to the market. You should be able to describe the position or the statement you wish to make to your marcom contact and trust them to deliver the message.

Reduce your churn with a retention messaging strategy

Inside Intercom

Using data from your product and clues from customer behavior, Intercom lets you create a messaging strategy that helps customers realize the core value of your product as soon as possible so that cancellations don’t become an issue. Our new Customer Retention Starter Kit will show you how to identify your most “at risk” customers, and how to craft a series of highly personal messages that will get them back on track. Updates churn messaging retention

A Practitioner's Guide to Product Message Maps

Pragmatic Marketing

Jot down the key message headings. Now open the datasheet for that product and compare the message headings to those you wrote down. ” That’s because few high-tech vendors take the time to create product message maps and apply them to their marketing communications. Instead, they essentially reinvent the wheel with each new content piece, resulting in disjointed, inconsistent messages and confused buyers. Message Map Basics. Message Pillars.

Hooked - How to Build Habit-Forming Products

Speaker: Nir Eyal, Author of Hooked: How to Build Habit-Forming Products

Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Why do some products capture widespread attention while others flop?

Messages that stick: "The Enclave minivan"

Under10 Playbook

Do your marketing messages sound like a typical car commercial? Messaging is part of a complete product playbook This ad was mentioned in Made to Stick: Why some ideas survive and others die by Dan and Chip Heath. Good stories have the element of surprise.

Product Management Insights: In-App Messaging 101

Revulytics

Contextually relevant messages delivered at the right time. In-application messaging offers the best of both worlds – giving you a new channel to reach the user, target outreach, and not only push, but pull information from users in real-time, while they’re leveraging your application. You can automate and evolve campaigns without involving engineering, with the ability to trigger and change messaging based on a huge number of criteria.

Write the perfect sales message with these 7 rules

Inside Intercom

While the death of cold calling may have been exaggerated, in the past 5 years the preferred medium for sales messages has rapidly moved to email, messaging and live chat. In this era of business messaging, the written word has become even more crucial for building relationships between buyer and seller. Make sure your sales message is seen. Make sure your sales message is read. Could you say that about sales messages you write to prospects who visit your site?

How to Regain Focus at Work by Slaying the Messaging Monster

Nir Eyal

The post How to Regain Focus at Work by Slaying the Messaging Monster appeared first on Nir and Far. Technology is taking over our lives, especially in the workplace. What can we do to put technology in its place to finally get focused work done? Below are resources, tools, and articles for regaining focus in your digital life. These are tools I use myself but is not meant to be an exhaustive list. Full disclosure […].

For clues to messaging’s future, look no further than its past

Inside Intercom

Like many great inventions, messaging wasn’t born out of necessity. One of the earliest sightings of real-time computer messaging was through a time-sharing operating system built at MIT, the Compatible Time-Sharing System (CTSS), which ran on an IBM 7090: CTSS was a primitive form of email that allowed up to 30 users to send messages asynchronously. Chat and messaging are things people like so they try out various tools and settle on one they like.”.

When messaging becomes more than just chat: which apps should I use?

Inside Intercom

Leave me a message below. The post When messaging becomes more than just chat: which apps should I use? With our redesigned Messenger , businesses can do so much more than chat.

What Happened? How to Write a Better Error Message

UserTesting

How to Write a Better Error Message appeared first on UserTesting Blog. It was on my commute home from work when I was deep in the throes of an intense game of Two Dots. I’d been stuck on a level for basically forever and had two clear choices: break down and buy … The post What Happened? Product

The best messages resonate because they articulate what you've already been trying to say

Under10 Playbook

The best messages resonate because they articulate what you've already been trying to say.— I basically lifted phrases right out of the emails to serve as my primary message. — Steve Johnson, Under 10 Consulting. Positioning is an essential tool in your product playbook. And there are lots of different formats for positioning. I was working with a friend on product positioning. On a break, I found two emails that directly corresponded to the product we were discussing.

Help Salespeople Tell the Story of Your Product

280 Group

Product Management Messaging Sales YouTube VideoIn this video Brian Lawley, CEO and Founder of 280 Group, will talk with Tom Evans, a Senior Product Management Consultant and Trainer.

Respect the inbox: How to better your customer communications

Inside Intercom

We’ve written a lot about how to send the right message at the right time. And while timing is important, how many messages you send also plays a role in your customers’ experience. If your customers feel they’re receiving too many messages, it’s not just about message volume. the number of messages a customer feels they’re receiving). Message relevance. Message behavior. Message timing. Message frequency.

Elements of a Compelling Product Vision Statement

280 Group

Product Management Product Strategy Messaging VisionDo I Really Need a Product Vision Statement? According to Les McKeown, CEO of Predicable Success, it is estimated that team members make between 20-200 micro-decisions a day that impact the success of a project.

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A new dawn for the business messenger

Inside Intercom

Messaging uniquely allows people not sharing the same physical space to interact in very human ways. Very soon we’ll add the ability for our Operator bot to automatically insert apps based on criteria you define, and for you to insert apps into outbound auto messages. Updates business messaging Messenger Product LaunchToday is a big day for our customers. We’re releasing the biggest ever update to our Messenger.

Understanding your customers in real time with live chat

Inside Intercom

Sales has changed – messaging and live chat is the new medium for initial sales conversations, not the phone calls or leisurely lunches of old. Our job on the Sales Team is to establish meaningful sales relationships, and in an era where nearly every business is an internet business, building those relationships is all about messaging on live chat tools. That’s a reflection of communication habits, with everyone messaging all day long.

What we shipped: 7 new features to help you automate, streamline and customize your Messenger

Inside Intercom

It means you can: Auto-assign new messages from leads and users to their account owners via Operator and assignment rules. Easily message all accounts you own by using the “Owner” attribute when creating a message. Updates in-app messaging Intercom product management SaaSAt Intercom, we know how challenging it is to strike a balance between being personable and being efficient.

Grow with the flow: scaling live chat for personal customer support

Inside Intercom

Live chat” implies an almost instant response, and many customer support teams are often concerned with managing the volume of messages that might come from adding live chat to their site or app. So instead of seeing the option to start a conversation, customers will only see past conversations, and will only be able to reply to messages that you send. Intercom is working to reimagine business messaging for support teams. Customer Support customer support live chat messagin

Need for speed: how to address leads faster with live chat

Inside Intercom

We’ve been conditioned to expect instant responses when we talk to people on messaging platforms. Sales & Marketing clearbit live chat live chat for sales messaging Sales StrategyIn Sales, timing is everything. You can have the world’s most talented sales team and the greatest product but still lose to a competitor. A recent HBR study analyzed 1.25

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Build your customer relationships around consistency and trust

Inside Intercom

All of the early social networks proved this idea and now messaging apps are taking things further by allowing us to deepen relationships using photos, videos, gifs, and emoji. Messaging apps in particular have significantly raised the expectations of customers when engaging in live chat conversations – whether they are consumers or other businesses. While you can’t always control the medium, you should certainly work to shape the message.

Our second audiobook: Intercom on Customer Engagement

Inside Intercom

In customer engagement, the right context for a message matters just as much as the right time and recipient. Divided into 8 shorter chapters, this compilation is our guide to crafting actionable messaging strategies that will help you grow your business. Along the way, they’ll walk you through: writing messages that are laser focused on the right individual. and ensuring your message is received at the right time and in the most appropriate medium.

FIR B2B Podcast: How Product Managers and Marketers Can Work Together

Mironov Consulting

Featured Events innovation Market Thinking Organizations Product Management collaboration marketing messaging neds validationDavid Strom and Paul Gillin co-host a weekly podcast called For Immediate Release: B2B , with a focus on B2B marketers.

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Foundations

Spice Catalyst

Entrepreneur Innovation Job Market Research Marketing Messaging Product Launch Product Life Cycle Framework Product Management Product Marketing Product PlanningFoundations in the Successful Management of Products seeks to define the secret of what makes customer-oriented products, enabling its practitioners to significantly increase its chances of success.

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The Journey to Losing Relevancy

The Product Coalition

The moment of uninstalling Skype triggered a nostalgia about the days when many would appreciate instant messaging and VoIP calls as a marvelous invention. startup messaging product-managementSome weeks back I received an email informing me my Skype credits would expire if I do not make a call or send an SMS within a time window.

Doing Things that “Do Scale”

bpma ProductHub

Whether it’s testing product-market fit, marketing messaging or innovation options, teams can be creative as they fine tune their business model. By John Zilch – It can be fun doing things that don’t scale in the early days of a product or business. For example, InsightSquared, a Boston-based revenue analytics company, launched in 2010 to help… BPMA Product Management Product Strategy

Who Should Own Product Positioning?

Pragmatic Marketing

It turns positioning into messaging. Positioning is what we'll say; the messaging is how we'll say it. In general, marketing owns messaging while the product leader owns positioning. Product positioning is a key element of product management. Positioning documents will define your product category, the problems it solves and the personas it serves. Whenever I work with a new team, I always begin with roles and responsibilities. Who owns what?

June BOM: Positioning

Pragmatic Marketing

Then you can create internal positioning documents for developing external messages that focus on each key buyer or persona. We’ll discuss the differences between branding and positioning , ways to strengthen positioning using product message maps , and why positioning should be done before gaining executive approval for a product or feature. June’s Box of the Month is positioning.

The Importance of Product Positioning

280 Group

In this video 280 Group CEO and Founder, Brian Lawley, is joined by Senior Consultant/Trainer, Tom Evans, who is a Product Management and Product Marketing expert.The topic is why good product positioning is so critical for your product and your messaging.

The Best Product Managers are Great Communicators

bpma ProductHub

I had to be clear, concise and confident in my messages to the media. Think about it — today it is very easy for somebody to send a message across by posting video online, but is the message getting across in the way it was intended? Interviewed by Oksana Reznichenko.

Three Things Salespeople Need from Product Managers

280 Group

Watch Now Dave starts by explaining that salespeople need a compelling message and value proposition. The topic of this blog and video is three things that salespeople require from you, the Product Manager.

Why Agile Marketing is the Key to Successful Products

280 Group

Buying audiences are increasingly fragmented, requiring a more tailored approach to content, messaging, and outreach.[continue This is a guest post by John Armstrong, CMO, Zettaset. Can Agile Marketing give you an edge?

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How to make product improvements

Inside Intercom

New message types. Awhile back, Intercom’s message style was a pop-up to start a conversation. There are times when that doesn’t cut it, for example: You want to send a message, not start a conversation. You want to send a rich message with images, etc.

Passing the GDPR test; or how we learned to stop worrying and love the EU

Inside Intercom

Even at those levels, on the evening before the GDPR deadline we started seeing 4 hour backlogs in the email delivery fleets for messages with larger audiences. Our customers’ message queue times decreased quickly as the upscaling caught up with the backlog.

What Do You Do When Someone “Steals” Your Amazing Idea?

Nir Eyal

The message was from my editor Jen. The subject line read: “did you see this?” Nir, I saw the headline on this story and thought it might be written by you—but no!” she wrote. Very weird.” I instantly clicked on the link she’d sent. It was uncanny! An article written by Christopher Mele at the […]. The post What Do You Do When Someone “Steals” Your Amazing Idea? appeared first on Nir and Far. Business Lessons Upgrading Yourself Life lessons

The top marketing statistics for 2018 and why they matter

Inside Intercom

Messaging: Ignore at your peril. Messaging. As marketers we’re always yearning to understand how consumers want to engage, and increasingly, that’s through the personal, real-time, device-agnostic medium of messaging. 1.5X: In-app messages are 1.5

Product Management Productivity Tip #2: Master Email

280 Group

You may be tempted to respond immediately to messages as they come in. How to Improve your Product Management Productivity by Mastering Email. As a Product Manager you can’t afford to waste time. Email sucks up your time for a number of reasons.

How Compare and Contrast Decisions Lead to Better Product Outcomes

Product Talk

Our user research told us that alumni loved sending messages to their community: They asked for advice on everything from how to find their next job to what neighborhood to live in in their new city. Nobody wanted to receive these messages.

When 2 Become 1: The Roles of Product Manager and Product Owner

bpma ProductHub

By Jennifer Gridley – As we approach Valentine’s Day, some may be enjoying The Spice Girls’ 1996 hit for its romantic message. But since this is the BPMA, we’re thinking about the oft-merged roles of Product Manager (PM) and Product Owner (PO). And we’re not alone.