3 Tests for Great Product Messaging

280 Group

In this new video and blog post we discuss something that is exceedingly important in the product world: messaging. If you are a Product Manager and have developed some messaging, of course you would like to know if your product messaging is really going to be effective and resonate with your customers. The post 3 Tests for Great Product Messaging appeared first on 280 Group Product Management.

Designing Series: How we built our customer messaging orchestration tool

Inside Intercom

Last week we released Series , a brand new way to orchestrate customer messaging campaigns in Intercom. Our first customer messaging solution. In 2016 we released Smart Campaigns , which addressed the same problem of message orchestration.

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Back to Basics: Benefit-led Messaging

280 Group

The Perils of Feature-Led Messaging. We were discussing how to provide benefit-led messaging to both the customer that pays them, the mortgage company, and the customer that uses their product, the home buyers. Too many times when I teach this topic, my students come up with feature-led messaging, like “Our Machine Learning system produces more accurate results, more quickly”, or “Our upgraded application offers a best-in-class user experience.” Sending the Right Message.

Five Ways To Use in-App Messaging for Cross-Selling and Upselling

ProductCraft

Read more » The post Five Ways To Use in-App Messaging for Cross-Selling and Upselling appeared first on ProductCraft by Pendo. Best Practices Communication Customers Growth In-app Messaging PM RoleEditor’s note: This post originally appeared on the Pendo blog.

How to Package and Price Embedded Analytics

HOW TO PACKAGE & PRICE EMBEDDED ANALYTICS. Practical Frameworks to Monetize Embedded Analytics Table of Contents Embedding Analytics to Lift Value and Revenue. 1 Customize to Monetize: The Strategic Way to Create Tiered Offerings. 3 Packaging Decision Framework Overview.4 Plotting Features.6

Improving E-Commerce Performance with Asynchronous Messaging

Modus Create

This article expands on the most advanced technique in my earlier blog post, New Relic and JMeter Performance Remediation – Part 3 , Introduce transactional asynchronous messaging. Return an Order Complete message to the user and display it in the application.

Precision in the Language of Messaging

Pragmatic Marketing

When awash with data and metrics, it’s easy for a product marketer to overlook precision in using the language of messaging. Div Manickam , director of portfolio messaging for Dell subsidiary Boomi , discussed subtle but significant differences in product marketing lexicon during an AMA on the evolution of product and solutions marketing to portfolio messaging. Then we validate our messaging with sales and presales to gain insights into prospect conversations.

Product Management 101: In-App Messaging

ProductCraft

What is in-app messaging? In-app messaging is a technical capability that allows a company. Read more » The post Product Management 101: In-App Messaging appeared first on ProductCraft by Pendo. What’s the best way to communicate with your users?

A message to our customers

Inside Intercom

“Thank you all for believing in the power of messaging and choosing Intercom” We are seeing huge momentum, and messengers are increasingly becoming the preferred way businesses communicate with their customers. The post A message to our customers appeared first on Inside Intercom.

Product Management Insights: In-App Messaging 101

Revulytics

Contextually relevant messages delivered at the right time. In-application messaging offers the best of both worlds – giving you a new channel to reach the user, target outreach, and not only push, but pull information from users in real-time, while they’re leveraging your application. You can automate and evolve campaigns without involving engineering, with the ability to trigger and change messaging based on a huge number of criteria.

Using Data and Messaging to Drive Product Activation

Speaker: Ruben Ugarte, Founder, Practico Analytics

How to track the impact of your messaging efforts. Onboarding users is filled with possibilities and challenges. Not only are you showing the user how to use your product, but it's also a chance to connect with them and understand their needs.

Under Armour Offers Lessons on Leveraging In-App Messaging for Risk Management

Revulytics

Instead of simply notifying users by email, it pushed in-app messages about the breach and let users know the application had been compromised through the application itself. Now, consider the value of in-app messaging as part of a risk management strategy.

Is In-App Messaging Unethical?

Gainsight

You can create personalized messages with ultra-relevance to a user’s app activity, job title, role—or all three. What would’ve been better timing or messaging? The post Is In-App Messaging Unethical? Guess what? You can talk to your users in-product without sacrificing the customer experience. Like a broken record, you’ve probably heard over and over that the business world is changing. Subscriptions have overtaken traditional models.

6. Choose the right tone when instant messaging at work

The Product Coalition

I reread my message several times, but still couldn’t see anything ‘emotional’ about it. Just like in real communication, using emotions in messaging is crucial. There are no accepted rules of instant messaging etiquette, and email etiquette doesn’t really work with IM. Choose the right tone when instant messaging at work was originally published in ProductCoalition.com on Medium, where people are continuing the conversation by highlighting and responding to this story.

[VIDEO] Encouraging Users to Upgrade With In-App Messaging

Revulytics

Using ReachOut in-app messaging software, we can easily target certain customer segments and offer timely, relevant offers to upgrade. ReachOut in-application messaging can help improve your upgrade conversion rates by up to 3x that of external channels since users are already engaged with your application. Videos In-App Messaging Marketing Product Management Usage Analytics ReachOut In-Application Messaging How-to-Guide

Hooked - How to Build Habit-Forming Products

Speaker: Nir Eyal, Author of Hooked: How to Build Habit-Forming Products

Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?

How to use in-app messaging to retain your best customers

Inside Intercom

In-app messaging is a key component of a strong customer engagement strategy – one that reaches users at the right place, at the right time, and is consistent across platforms. Here, we take a deep dive on in-app messaging – defining exactly what it is and how to make it work best for your customers. What is in-app messaging? In-app messages are hyper-targeted notifications that are sent to users while they’re using a mobile or desktop application.

In-App Messaging and In-App Marketing using ReachOut

Revulytics

Luckily Revulytics can make this easy for you with its ReachOut in-app messaging technology. What is In-App Messaging / In-App Marketing? In short, in-app messaging is a great way to interact with your users and share important information while they are engaged with your product. By having control on when to deliver the message, you are targeting users at the right time, when their attention is on the product and your brand is at the top of their mind.

How to Regain Focus at Work by Slaying the Messaging Monster

Nir Eyal

The post How to Regain Focus at Work by Slaying the Messaging Monster appeared first on Nir and Far. Technology is taking over our lives, especially in the workplace. What can we do to put technology in its place to finally get focused work done? Below are resources, tools, and articles for regaining focus in your digital life. These are tools I use myself but is not meant to be an exhaustive list. Full disclosure […].

Lessons from Alexa’s Super Bowl Ad: Crafting In-App Messaging that Engages Users

Revulytics

If you’re leveraging an innovative channel like in-application messaging to talk to your users, but you’re not saying the right things, you might as well be berating their cooking skills like the Gordon Ramsey version of Alexa. In this way, a successful in-application messaging strategy hinges not only on delivering a message to a user, but the right one. Software usage analytics will help you segment your audience so the right messages are sent to the right recipients.

Leading Under Uncertainty

Speaker: Greg Coticchia, CEO & Founder of ENTRA

Organizations of all types and sizes are facing common challenges of how to deal with the uncertainty in our current professional and personal lives. How can you plan when you are uncertain of what's next? On a product level, how can you be sure of delivering the ‘right’ messaging, products, solutions, and services to customers? How do you survive to fight the fight another day? In this session, we will discuss important tips for you as a Product Manager dealing with uncertainty. At the same time, we will discuss another important aspect of dealing with uncertainty, and that is building trust, especially while many of us are working remotely or in new or different settings.

[VIDEO] In-App Messaging for Product and Feature Education

Revulytics

It’s quick and easy to set up ReachOut messages to launch in your application – even without any technical expertise. In this short video, you’ll learn two, step-by-step examples of how to: Create a message that will reach all new users. ReachOut in-application messaging is a great way to educate new users about your software by pushing relevant educational content their way when it will be most impactful – while they’re using the software.

[VIDEO] How to Use In-App Messaging to Promote Events

Revulytics

In-application messaging is an untapped channel to promote events that can help users get more out of your applications, like webinars, product training, user meetups, trade shows, and more. With a combination of ReachOut in-app messaging and Usage Intelligence , event attendance rates can be up to four times that of traditional channels such as email. Videos In-App Messaging Marketing Product Management Usage Analytics ReachOut In-Application Messaging How-to-Guide

Show off your message strategy on LinkedIn

Messages that Matter

Consider using your message strategy for posts, comments, profiles and the overview on your company page. What is a message strategy? A message strategy includes a [… Want to get more attention and mind share on LinkedIn? You’ll be surprised how easy it is to do and how much more effective your LinkedIn presence will be.

Overcoming Short Attention Spans: The Value of In-App Messaging and Software Usage Analytics

Revulytics

Contextual relevance is king when it comes to presenting people with messages you want to resonate and drive them to respond. It’s delivering the right message to the right user at the right time in the user’s journey. To be most impactful, the message should be delivered when the user is engaged with the application itself. Using this anonymous data to segment your users, your team can reach out in a more personalized manner leveraging in-app messaging.

A Simple Framework for Complex User Goals

Speaker: Hannah Stegen, Customer Service Manager, Crescendo

How can you measure and affect your users' behavior if they're not doing something that's easily measurable? You can monitor usage, activation, retention, and more, but those metrics don't always align with every one of your goals for your users. Hope is not lost, however: with the right framework, you can still make sure your users are on track. Join Hannah Stegen (she/her), Customer Success Manager at Crescendo as she explains how you can monitor even the most complex user journeys by breaking them up into Attitude, Intention, and Behavior.

A Practitioner's Guide to Product Message Maps

Pragmatic Marketing

Jot down the key message headings. Now open the datasheet for that product and compare the message headings to those you wrote down. ” That’s because few high-tech vendors take the time to create product message maps and apply them to their marketing communications. Instead, they essentially reinvent the wheel with each new content piece, resulting in disjointed, inconsistent messages and confused buyers. Message Map Basics. Message Pillars.

[VIDEO] Driving Up-Sell and Cross-Sell Conversions with In-App Messaging

Revulytics

In-application messaging can prompt users to upgrade to premium editions so they get the full functionality of your software and have access to certain features. ReachOut in-application messaging is a great way to execute up-sell and cross-sell campaigns , but there are an unlimited number of ways to customize your ReachOut campaigns to meet your product and promotion strategies.

Holiday messaging and chatbot tips for marketers

Inside Intercom

For ecommerce and consumer focused brands, the holidays offer a huge opportunity to grow your customer base and drive sales with chatbots and targeted messaging. Today, we’ll share a few tips to for using the same chatbots and messaging to exceed your acquisition goals. Tip 1: Increase performance of paid ad campaigns with personalized messages. With targeted messages you can drive more people to take action once they arrive on your site.

[VIDEO] How to Survey Users with In-App Messaging and Usage Intelligence

Revulytics

With a combination of ReachOut in-app messaging and Usage Intelligence , reaching users is far more powerful and effective than traditional survey strategies. Videos In-App Messaging Marketing Product Management Usage Analytics ReachOut In-Application Messaging How-to-GuideThis video will walk step-by-step through setting up a survey of users that meet specific targeting criteria with a Manual Campaign.

The Hidden Impact of Product Messaging on Your Scaling Business

Innovatemap

But there is one thing that should always be at the top of a startup’s to-do list: positioning and messaging Time for the obvious statement of the day: the startup journey is chock full of challenges. From fundraising to selling to just keeping the lights on, founding teams have plenty to deal with.

Hard-Coded vs. Dynamic In-App Messaging: What’s Your User Engagement Strategy?

Revulytics

Reaching our users while they’re using our software – and delivering a contextually relevant message that would resonate with them at that particular moment – is crucial to more deeply engaging them. It’s something that in-app messaging helps us to achieve. But what type of in-app messaging strategy are you relying on to reach your audience? Consider a message that asks new users for feedback, “How do you like the application?”

A Message on Coronavirus from 280 Group

280 Group

The post A Message on Coronavirus from 280 Group appeared first on 280 Group. We are living in an extraordinary time. Shelter-in-Place” orders have been implemented for many businesses and individuals around the world. Although many are inconvenienced by these challenging times, we’re also thinking about those who are severely affected by this virus and the corresponding economic challenges it’s bringing.

9 In-App Messaging Examples That Boost User Engagement

Gainsight

In-app messages are popping up everywhere and SaaS products are no exception. Here are nine ways SaaS products are using in-app messages to drive user engagement. Getting acquainted with a new workflow can make users feel like they’re losing productivity, but providing in-app messaging and guides can make the process way less frustrating. Salesforce used this in-app message to notify users of their improved setup. is a common and effective in-app message.

Customer engagement guide: the what, why and how of effective messages

Inside Intercom

This means crafting a message strategy that truly engages its recipients on a regular basis. Below, we share key best practices for customer engagement, the anatomy of a good message, and a few examples to get your juices flowing. The anatomy of an effective message.

Reduce your churn with a retention messaging strategy

Inside Intercom

Using data from your product and clues from customer behavior, Intercom lets you create a messaging strategy that helps customers realize the core value of your product as soon as possible so that cancellations don’t become an issue. Our new Customer Retention Starter Kit will show you how to identify your most “at risk” customers, and how to craft a series of highly personal messages that will get them back on track. Updates churn messaging retention

Should you change positioning and messaging because of the COVID-19 pandemic?

Messages that Matter

Others say you need to change your message because what buyers are concerned about has changed. Have you been thinking about changing your position because of the COVID-19 pandemic? Much has been written about the need to adjust your marketing to take into the account the crisis.

How to Regain Focus at Work by Slaying the Messaging Monster

Nir Eyal

Full disclosure […] The post How to Regain Focus at Work by Slaying the Messaging Monster appeared first on Nir and Far. Technology is taking over our lives, especially in the workplace. What can we do to put technology in its place to finally get focused work done? Below are resources, tools, and articles for regaining focus in your digital life. These are tools I use myself but is not meant to be an exhaustive list.

How to Create Targeted In-App Messages with Gainsight PX

Gainsight

We decided to use Gainsight PX , our Product Experience Platform, to create targeted messages in the hopes that they would resonate better with the intended audience. This detailed hierarchy also makes it easy to create targeted messages based on user activity. Using Product Mapper and Gainsight PX’s in-app engagement editor, we set up a message that triggered for end users when they were on the Gainsight CS Timeline page.

Core Messaging: The Surefire Way To Align Product, Sales, and Marketing

bpma ProductHub

by Jeff Foley – A product marketing function is responsible for all outward communications about the product offering.