3 Tests for Great Product Messaging

280 Group

In this new video and blog post we discuss something that is exceedingly important in the product world: messaging. The post 3 Tests for Great Product Messaging appeared first on 280 Group Product Management. Product Management Product Marketing Messaging Product Manager YouTube Video

Product Management Insights: In-App Messaging 101

Revulytics

Contextually relevant messages delivered at the right time. In-application messaging offers the best of both worlds – giving you a new channel to reach the user, target outreach, and not only push, but pull information from users in real-time, while they’re leveraging your application. You can automate and evolve campaigns without involving engineering, with the ability to trigger and change messaging based on a huge number of criteria.

Trending Sources

Elements of a Compelling Product Vision Statement

280 Group

Product Management Product Strategy Messaging VisionDo I Really Need a Product Vision Statement? According to Les McKeown, CEO of Predicable Success, it is estimated that team members make between 20-200 micro-decisions a day that impact the success of a project.

How to Regain Focus at Work by Slaying the Messaging Monster

Nir Eyal

The post How to Regain Focus at Work by Slaying the Messaging Monster appeared first on Nir and Far. Technology is taking over our lives, especially in the workplace. What can we do to put technology in its place to finally get focused work done? Below are resources, tools, and articles for regaining focus in your digital life. These are tools I use myself but is not meant to be an exhaustive list. Full disclosure […].

Help Salespeople Tell the Story of Your Product

280 Group

Product Management Messaging Sales YouTube VideoIn this video Brian Lawley, CEO and Founder of 280 Group, will talk with Tom Evans, a Senior Product Management Consultant and Trainer.

The best messages resonate because they articulate what you've already been trying to say

Under10 Playbook

The best messages resonate because they articulate what you've already been trying to say.— I basically lifted phrases right out of the emails to serve as my primary message. — Steve Johnson, Under 10 Consulting. Positioning is an essential tool in your product playbook. And there are lots of different formats for positioning. I was working with a friend on product positioning. On a break, I found two emails that directly corresponded to the product we were discussing.

Die Dashboards, Die! Why Conversations Will Reinvent Software

Nir Eyal

Conversational user interfaces (CUIs) work because of our familiarity with messaging. In years to come, conversations will breathe new life into software—particularly the boring enterprise tools millions of knowledge workers begrudgingly use every day. Even the most technically complex interactions can look as simple as getting an SMS text when presented as a conversation. There […]. The post Die Dashboards, Die! Why Conversations Will Reinvent Software appeared first on Nir and Far.

What Do You Do When Someone “Steals” Your Amazing Idea?

Nir Eyal

The message was from my editor Jen. The subject line read: “did you see this?” Nir, I saw the headline on this story and thought it might be written by you—but no!” she wrote. Very weird.” I instantly clicked on the link she’d sent. It was uncanny! An article written by Christopher Mele at the […]. The post What Do You Do When Someone “Steals” Your Amazing Idea? appeared first on Nir and Far. Business Lessons Upgrading Yourself Life lessons

FIR B2B Podcast: How Product Managers and Marketers Can Work Together

Mironov Consulting

Featured Events innovation Market Thinking Organizations Product Management collaboration marketing messaging neds validationDavid Strom and Paul Gillin co-host a weekly podcast called For Immediate Release: B2B , with a focus on B2B marketers.

Three Things Salespeople Need from Product Managers

280 Group

Watch Now Dave starts by explaining that salespeople need a compelling message and value proposition. The topic of this blog and video is three things that salespeople require from you, the Product Manager.

Product Management Productivity Tip #2: Master Email

280 Group

You may be tempted to respond immediately to messages as they come in. How to Improve your Product Management Productivity by Mastering Email. As a Product Manager you can’t afford to waste time. Email sucks up your time for a number of reasons.

Why Agile Marketing is the Key to Successful Products

280 Group

Buying audiences are increasingly fragmented, requiring a more tailored approach to content, messaging, and outreach.[continue This is a guest post by John Armstrong, CMO, Zettaset. Can Agile Marketing give you an edge?

The T-Shaped Product Manager

Roman Pichler

Regularly read trade journals, product reviews, and user forum messages to see what’s happing in your industry and how people respond to your product. Balancing Specific and Generic Skills.

How Compare and Contrast Decisions Lead to Better Product Outcomes

Product Talk

Our user research told us that alumni loved sending messages to their community: They asked for advice on everything from how to find their next job to what neighborhood to live in in their new city. Nobody wanted to receive these messages.

How aligning product and marketing teams improves customer experience

Mind the Product

As traditional marketing messaging is increasingly met with distrust, consumers are now empowered by their smartphones and mobile connectivity to find and engage with businesses at almost any stage of the marketing funnel.

Affinity Mapping: A Powerful Tool

Under10 Playbook

Affinity mapping can be used to create product themes and epics, and it is super-helpful when creating market positioning and messaging. They will hone the message and make sure it’s grounded in the key themes: Centralize, Standardize, and Guide.

Handling requests for new features in a successful product

Mind the Product

Take a messaging app as an example: the ability to send a message to multiple people might fit this category. The ability to send a physical piece of mail to the person you are messaging might fall in this category for a messaging app.

One-On-Ones Are Essential – Bringing the Donuts 07/12/2016

Ken Norton

Every time you cancel or reschedule, you’re sending a message that something else How do you make the most of one-on-ones? -. One-on-ones are the most important meetings on your calendar, whether they’re with your engineering lead, designer, direct reports, or manager. They help you build relationships, clear roadblocks, and solve problems. Many of us treat one-on-ones as expendable.

How To Fix A Product Management Mistake: Diet Pepsi

The Accidental Product Manager

During the course of an average day do you micro-blog and send out messages to your “followers” that are no more than 140 characters in length? Pepsi’s product managers screwed up Diet Pepsi, can they fix it? Image Credit: Mike Mozart.

Product Development: Turning Months Into Weeks

Mind the Product

For our app, a user can immediately see when another user has added a message. We needed to be able to let users know when they have unread messages. When it notices a new message, it stamps it with the time and marks it as unread.

Outside-In User Story Example

Tyner Blain

I was part of a messaging conversation on my phone last month with three other people (a group MMS). Because I’ve helped create a messaging app before, I happen to have some insight into how the app is likely to work.

When was the Last Time you Talked to Your Customers?

Mind the Product

Luckily Revue was already a heavy user of Intercom , a customer messaging platform, which for me is pretty much like finding a goldmine! You can send direct messages to users, or even automatic emails. love asking people this question.

What is a Digital Product?

Roman Pichler

Product. What is a product ? It might be tempting to say, something we can market or sell. But when it comes to digital products, this definition has only limited applicability. Take the search function on your company’s website. Is that a product? Or is the entire website the product?

The Simple Guide to Product Management

bpma ProductHub

As Fragoza explains, “To appropriately convey your message to different audiences, it’s critical to know what details to cut out to give someone a basic overview, but to still be able to recall that information and go deep when questioned about the topic.”. Contributed by Cynthia Andre.

Is Twitter Out Of Control?

The Accidental Product Manager

There is no way to include all of the television shows where the hosts comment on and read off twitter messages. Let’s hope that the Twitter product managers get the message! Has Twitter lost control of its most valuable asset? Image Credit: Pietromassimo Pasqui.

Product to Product: Atlassian’s Evan Michner on why PMs need to be great writers

Roadmunk

Eleni: A lot of the writing that product managers do might be in context that we don’t consider writing—like a Slack message or slide deck. Welcome to our third episode of Product to Product —a podcast for / by product people.

How do your buyers learn?

Under10 Playbook

In fact, validating your product message and your sales tools may be the primary reason product managers should go on sales calls. When your work speaks for itself, don't interrupt.—Henry —Henry J. Kaiser, American industrialist, father of modern American shipbuilding.

The Dirty Dozen Roadmap Roadblocks

Product Powers

Strive to bring that message from the outside in. If a customer sees their interests in only 1 of the next 6 releases, they’ll get the message that you are not focused on them. A good product roadmap is one of the most important and influential documents an organization can develop, publish and continuously update. It’s the one document that steers the entire organization in delivering on the company strategy.

How Software Usage Analytics Can Supercharge Your Marketing

Revulytics

Marketing is in the driver’s seat or plays a critical role whether it’s building the messaging and positioning, acquiring customers, or driving and monitoring customer satisfaction by implementing retention and cross-sell and upsell strategies. And, marketing strategy starts with the positioning of the product so understanding your existing customers and how they are using your product informs how you take a product to market and the messaging you use to attract and acquire new customers.

The Evolution of Modern Product Discovery

Product Talk

These specific tools are awesome, if you’re not familiar with them I recommend you learn about them, but here is the more important message. Product management is evolving quickly.

Five Steps to Solutions-Driven Product Management

High Octane Product Management

Keep the value message to third grade vocabulary and emphasize “why” more than “how.” Here’s what makes solutions-driven product management such a challenge. The vast majority of product companies are a mishmash of products brought together through mergers and/or acquisitions. Each one throws another silo into the fire that further fragments strategies, product plans, R&D, marketing and sales.

Focusing On Your Brand Will Produce a Better Product

Mind the Product

Use product to deliver your message. If your brand is your message, your product becomes the vehicle for delivery. As product managers, you need to be able to make agile choices about product and be confident you are staying on message.

Tips For Both Setting Your Product’s Price And Then Getting It

The Accidental Product Manager

All too often we get this message as feedback from the company’s sales teams. Product managers have to pick the right price and then get people to pay it Image Credit: Michael Summers.

Balance Your Portfolio with the Product Portfolio Matrix

Roman Pichler

Take, for example, Google Wave, a product that combined e-mail, instant messaging, and wikis. The Matrix Reloaded.

So What’s Wrong With Twitter?

The Accidental Product Manager

During the course of an average day do you micro-blog and send out messages to your “followers” that are no more than 140 characters in length? Everything was going great at Twitter, what happened? Image Credit: Kooroshication.

Perfecting the Stealth Launch

Under10 Playbook

Ignore the competition’s positioning and messaging. Congratulations. You’ve perfected the stealth launch! Your product is in the market but no one knows it.

The Ideal Product Marketing Candidate for B2B

High Octane Product Management

The development of messaging and collateral in today’s role is more focused on making the salesforce skilled at selling and differentiating your solutions versus creating the obligatory artifacts for the launch checklist as it was in its infancy. Wealth made simple: news and articles from IRC Wealth. This sample product marketing job description just might ruffle a few feathers. First, it’s not your typical “get the product off the shelf” job description.

B2B 76

3 Best Practices for Adopting Continuous Product Discovery

Product Talk

They played with value propositions, they played with messaging, they played with different feature sets. It’s easy to think you already do continuous product discovery. Most of the teams that I work with come into coaching thinking that they don’t need help.

Seven Things you can Learn From WeChat Product Development

Mind the Product

The Chinese have found their own way to use the messaging platform. Business Insider: This Chinese messaging app is taking the country by storm — and Facebook should pay attention. We tend to think of Chinese companies as imitators rather than innovators, but is this fair?

The biggest challenge for product managers?

Mind the Product

I’ve actually had the most consistent results cold-messaging people on LinkedIn who looked like my target users and paying them to let me pick their brains for an hour or two.