3 Tests for Great Product Messaging

280 Group

In this new video and blog post we discuss something that is exceedingly important in the product world: messaging. The post 3 Tests for Great Product Messaging appeared first on 280 Group Product Management. Product Management Product Marketing Messaging Product Manager YouTube Video

Product Management Insights: In-App Messaging 101

Revulytics

Contextually relevant messages delivered at the right time. In-application messaging offers the best of both worlds – giving you a new channel to reach the user, target outreach, and not only push, but pull information from users in real-time, while they’re leveraging your application. You can automate and evolve campaigns without involving engineering, with the ability to trigger and change messaging based on a huge number of criteria.

Elements of a Compelling Product Vision Statement

280 Group

Product Management Product Strategy Messaging VisionDo I Really Need a Product Vision Statement? According to Les McKeown, CEO of Predicable Success, it is estimated that team members make between 20-200 micro-decisions a day that impact the success of a project.

Help Salespeople Tell the Story of Your Product

280 Group

Product Management Messaging Sales YouTube VideoIn this video Brian Lawley, CEO and Founder of 280 Group, will talk with Tom Evans, a Senior Product Management Consultant and Trainer.

How to Regain Focus at Work by Slaying the Messaging Monster

Nir Eyal

The post How to Regain Focus at Work by Slaying the Messaging Monster appeared first on Nir and Far. Technology is taking over our lives, especially in the workplace. What can we do to put technology in its place to finally get focused work done? Below are resources, tools, and articles for regaining focus in your digital life. These are tools I use myself but is not meant to be an exhaustive list. Full disclosure […].

Our second audiobook: Intercom on Customer Engagement

Inside Intercom

In customer engagement, the right context for a message matters just as much as the right time and recipient. Divided into 8 shorter chapters, this compilation is our guide to crafting actionable messaging strategies that will help you grow your business. Along the way, they’ll walk you through: writing messages that are laser focused on the right individual. and ensuring your message is received at the right time and in the most appropriate medium.

The best messages resonate because they articulate what you've already been trying to say

Under10 Playbook

The best messages resonate because they articulate what you've already been trying to say.— I basically lifted phrases right out of the emails to serve as my primary message. — Steve Johnson, Under 10 Consulting. Positioning is an essential tool in your product playbook. And there are lots of different formats for positioning. I was working with a friend on product positioning. On a break, I found two emails that directly corresponded to the product we were discussing.

FIR B2B Podcast: How Product Managers and Marketers Can Work Together

Mironov Consulting

Featured Events innovation Market Thinking Organizations Product Management collaboration marketing messaging neds validationDavid Strom and Paul Gillin co-host a weekly podcast called For Immediate Release: B2B , with a focus on B2B marketers.

Die Dashboards, Die! Why Conversations Will Reinvent Software

Nir Eyal

Conversational user interfaces (CUIs) work because of our familiarity with messaging. In years to come, conversations will breathe new life into software—particularly the boring enterprise tools millions of knowledge workers begrudgingly use every day. Even the most technically complex interactions can look as simple as getting an SMS text when presented as a conversation. There […]. The post Die Dashboards, Die! Why Conversations Will Reinvent Software appeared first on Nir and Far.

What Do You Do When Someone “Steals” Your Amazing Idea?

Nir Eyal

The message was from my editor Jen. The subject line read: “did you see this?” Nir, I saw the headline on this story and thought it might be written by you—but no!” she wrote. Very weird.” I instantly clicked on the link she’d sent. It was uncanny! An article written by Christopher Mele at the […]. The post What Do You Do When Someone “Steals” Your Amazing Idea? appeared first on Nir and Far. Business Lessons Upgrading Yourself Life lessons

Three Things Salespeople Need from Product Managers

280 Group

Watch Now Dave starts by explaining that salespeople need a compelling message and value proposition. The topic of this blog and video is three things that salespeople require from you, the Product Manager.

When 2 Become 1: The Roles of Product Manager and Product Owner

bpma ProductHub

By Jennifer Gridley – As we approach Valentine’s Day, some may be enjoying The Spice Girls’ 1996 hit for its romantic message. But since this is the BPMA, we’re thinking about the oft-merged roles of Product Manager (PM) and Product Owner (PO). And we’re not alone.

Product Management Productivity Tip #2: Master Email

280 Group

You may be tempted to respond immediately to messages as they come in. How to Improve your Product Management Productivity by Mastering Email. As a Product Manager you can’t afford to waste time. Email sucks up your time for a number of reasons.

Why Agile Marketing is the Key to Successful Products

280 Group

Buying audiences are increasingly fragmented, requiring a more tailored approach to content, messaging, and outreach.[continue This is a guest post by John Armstrong, CMO, Zettaset. Can Agile Marketing give you an edge?

Agile 50

How Compare and Contrast Decisions Lead to Better Product Outcomes

Product Talk

Our user research told us that alumni loved sending messages to their community: They asked for advice on everything from how to find their next job to what neighborhood to live in in their new city. Nobody wanted to receive these messages.

The T-Shaped Product Manager

Roman Pichler

Regularly read trade journals, product reviews, and user forum messages to see what’s happing in your industry and how people respond to your product. Balancing Specific and Generic Skills.

The Importance of Product Positioning

280 Group

In this video 280 Group CEO and Founder, Brian Lawley, is joined by Senior Consultant/Trainer, Tom Evans, who is a Product Management and Product Marketing expert.The topic is why good product positioning is so critical for your product and your messaging.

SaaS marketing 101: marketing for growth and survival

Inside Intercom

The only way to make sure your customers see your message is to understand their behaviors and mindset. The only way to make sure your customers see your message is to understand their behaviors and mindset. The more specific you are about your target customer, the easier it is to understand how to reach them and what message should be used to do so. There’s one thing all wilderness survivors have in common: they didn’t get eaten by a bear.

How aligning product and marketing teams improves customer experience

Mind the Product

As traditional marketing messaging is increasingly met with distrust, consumers are now empowered by their smartphones and mobile connectivity to find and engage with businesses at almost any stage of the marketing funnel.

Affinity Mapping: A Powerful Tool

Under10 Playbook

Affinity mapping can be used to create product themes and epics, and it is super-helpful when creating market positioning and messaging. They will hone the message and make sure it’s grounded in the key themes: Centralize, Standardize, and Guide.

One-On-Ones Are Essential – Bringing the Donuts 07/12/2016

Ken Norton

Every time you cancel or reschedule, you’re sending a message that something else How do you make the most of one-on-ones? -. One-on-ones are the most important meetings on your calendar, whether they’re with your engineering lead, designer, direct reports, or manager. They help you build relationships, clear roadblocks, and solve problems. Many of us treat one-on-ones as expendable.

Handling requests for new features in a successful product

Mind the Product

Take a messaging app as an example: the ability to send a message to multiple people might fit this category. The ability to send a physical piece of mail to the person you are messaging might fall in this category for a messaging app.

Is It Time For Amazon’s Product Managers To Go Back To College?

The Accidental Product Manager

The Amazon product managers got the message and Amazon and Wells Fargo ended up scrapping the product that had taken over a year to create. Amazon rolled out a product that went away very quickly, who screwed up? Image Credit: Canonicalized.

The Simple Guide to Product Management

bpma ProductHub

As Fragoza explains, “To appropriately convey your message to different audiences, it’s critical to know what details to cut out to give someone a basic overview, but to still be able to recall that information and go deep when questioned about the topic.”. Contributed by Cynthia Andre.

Don’t be afraid to use live chat for sales

Inside Intercom

A frontline rep for inbound leads would spend most of their time triaging a ton of messages received through various channels. It’s the kind of modern communications experience we’ve all become used to since the early days of text messaging right through to WhatsApp. Instead, be honest about your current bandwidth, thank them for messaging you and let them know you’ll get back to them as soon as possible.

Make Sales & Product meetings a win-win

Inside Intercom

Sometimes our Product Marketing Managers will join to get a better sense of what customers are saying and weave their language into our messaging. There are two truths about sales and product. One, salespeople hate when deals stall because their product is missing a vital feature. Two, product people hate building features no one uses. A strong sales and product feedback loop avoids both scenarios.

Outside-In User Story Example

Tyner Blain

I was part of a messaging conversation on my phone last month with three other people (a group MMS). Because I’ve helped create a messaging app before, I happen to have some insight into how the app is likely to work.

When was the Last Time you Talked to Your Customers?

Mind the Product

Luckily Revue was already a heavy user of Intercom , a customer messaging platform, which for me is pretty much like finding a goldmine! You can send direct messages to users, or even automatic emails. love asking people this question.

Product Development: Turning Months Into Weeks

Mind the Product

For our app, a user can immediately see when another user has added a message. We needed to be able to let users know when they have unread messages. When it notices a new message, it stamps it with the time and marks it as unread.

What is a Digital Product?

Roman Pichler

Product. What is a product ? It might be tempting to say, something we can market or sell. But when it comes to digital products, this definition has only limited applicability. Take the search function on your company’s website. Is that a product? Or is the entire website the product?

How To Fix A Product Management Mistake: Diet Pepsi

The Accidental Product Manager

During the course of an average day do you micro-blog and send out messages to your “followers” that are no more than 140 characters in length? Pepsi’s product managers screwed up Diet Pepsi, can they fix it? Image Credit: Mike Mozart.

The Evolution of Modern Product Discovery

Product Talk

These specific tools are awesome, if you’re not familiar with them I recommend you learn about them, but here is the more important message. Product management is evolving quickly.

Optimizing internal product communications

Folding Burritos

If we stop to think a little bit about our internal communication strategy we can be both more effective in getting the message through, and reduce the amount of time we spend on this (having specialized communication tools for PMs would help even further, but I’m working on that ).

How do your buyers learn?

Under10 Playbook

In fact, validating your product message and your sales tools may be the primary reason product managers should go on sales calls. When your work speaks for itself, don't interrupt.—Henry —Henry J. Kaiser, American industrialist, father of modern American shipbuilding.

The Dirty Dozen Roadmap Roadblocks

Product Powers

Strive to bring that message from the outside in. If a customer sees their interests in only 1 of the next 6 releases, they’ll get the message that you are not focused on them. A good product roadmap is one of the most important and influential documents an organization can develop, publish and continuously update. It’s the one document that steers the entire organization in delivering on the company strategy.

Slack’s Rachel Hepworth on bringing growth marketing to a high growth company

Inside Intercom

Then, if they’ve invited a couple people, have they exchanged any messages? One of the biggest tracks of work has been building the infrastructure and tools – bringing on a lead scoring tool, bringing on the marketing automation tools, hooking up our product data to marketing data so that we’re even smarter about the marketing messages that we employ.

3 Strategies to Pitch Product Management Ideas

280 Group

For this video, 280 Group CEO and Founder, Brian Lawley, talks with Bill Haines, who is not only a Product Management Consultant and Trainer, but an expert in positioning, messaging, and influencing people.

3 Best Practices for Adopting Continuous Product Discovery

Product Talk

They played with value propositions, they played with messaging, they played with different feature sets. It’s easy to think you already do continuous product discovery. Most of the teams that I work with come into coaching thinking that they don’t need help.

Why a Distributed Product Team is Better

Craft.io

Not to be confused with “mechanic”, “laconic” or “impatient”, what I like about our team’s communication is that everyone is always trying to get the clearest, most concise message across. The Craft team is as distributed as it gets. We have teams in Tel Aviv, Kiev, Silicon Valley and more.

Perfecting the Stealth Launch

Under10 Playbook

Ignore the competition’s positioning and messaging. Congratulations. You’ve perfected the stealth launch! Your product is in the market but no one knows it.