3 Tests for Great Product Messaging

280 Group

In this new video and blog post we discuss something that is exceedingly important in the product world: messaging. If you are a Product Manager and have developed some messaging, of course you would like to know if your product messaging is really going to be effective and resonate with your customers. The post 3 Tests for Great Product Messaging appeared first on 280 Group Product Management.

Back to Basics: Benefit-led Messaging

280 Group

The Perils of Feature-Led Messaging. We were discussing how to provide benefit-led messaging to both the customer that pays them, the mortgage company, and the customer that uses their product, the home buyers. Too many times when I teach this topic, my students come up with feature-led messaging, like “Our Machine Learning system produces more accurate results, more quickly”, or “Our upgraded application offers a best-in-class user experience.” Sending the Right Message.

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6. Choose the right tone when instant messaging at work

The Product Coalition

I reread my message several times, but still couldn’t see anything ‘emotional’ about it. Just like in real communication, using emotions in messaging is crucial. There are no accepted rules of instant messaging etiquette, and email etiquette doesn’t really work with IM.

Precision in the Language of Messaging

Pragmatic Marketing

When awash with data and metrics, it’s easy for a product marketer to overlook precision in using the language of messaging. “We have combined messaging and positioning into one document, and have it built out for each product, solution and industry,” she said.

7 Tips for Developing an In-Application Messaging Strategy

Software vendors are always looking for new ways to convert prospects to customers; and if you're selling your software online, driving and converting shopping cart traffic is crucial to driving new revenue.

Precision in the Language of Messaging

Pragmatic Marketing

When awash with data and metrics, it’s easy for a product marketer to overlook precision in using the language of messaging. “We have combined messaging and positioning into one document, and have it built out for each product, solution and industry,” she said.

Why we’re sunsetting messaging and mobile A/B testing and focusing on product analytics

Mixpanel

A year from now, on Jan 1, 2022, we’ll remove the Messages & Experiments feature from Mixpanel. New messaging integrations , including a list of preferred partners offering discounts for getting started. Resources for Messages & Experiments users during the transition.

Improving E-Commerce Performance with Asynchronous Messaging

Modus Create

This article expands on the most advanced technique in my earlier blog post, New Relic and JMeter Performance Remediation – Part 3 , Introduce transactional asynchronous messaging. Return an Order Complete message to the user and display it in the application.

Product Management Insights: In-App Messaging 101

Revulytics

Contextually relevant messages delivered at the right time. In-application messaging offers the best of both worlds – giving you a new channel to reach the user, target outreach, and not only push, but pull information from users in real-time, while they’re leveraging your application. You can automate and evolve campaigns without involving engineering, with the ability to trigger and change messaging based on a huge number of criteria.

How to use in-app messaging to retain your best customers

Inside Intercom

In-app messaging is a key component of a strong customer engagement strategy – one that reaches users at the right place, at the right time, and is consistent across platforms. What is in-app messaging? When and where to use in-app messaging. Use rules to target messages.

Turning Trial Users Into Successful Customers

Speaker: Daniel Foster, Strategy Lead, TechSmith & Vic DeMarines, VP of Product Management, Revenera

TechSmith’s Snagit Strategy Lead, Daniel Foster, will share how he leveraged product usage data, segmentation, and targeted onboarding messaging to improve trial users’ experiences. He will discuss his experimentation with onboarding communications to lift trial conversions.

Product Management 101: In-App Messaging

ProductCraft

What is in-app messaging? In-app messaging is a technical capability that allows a company. Read more » The post Product Management 101: In-App Messaging appeared first on ProductCraft by Pendo. What’s the best way to communicate with your users?

A message to our customers

Inside Intercom

“Thank you all for believing in the power of messaging and choosing Intercom” We are seeing huge momentum, and messengers are increasingly becoming the preferred way businesses communicate with their customers. The post A message to our customers appeared first on Inside Intercom.

Five Ways To Use in-App Messaging for Cross-Selling and Upselling

ProductCraft

Read more » The post Five Ways To Use in-App Messaging for Cross-Selling and Upselling appeared first on ProductCraft by Pendo. Best Practices Communication Customers Growth In-app Messaging PM RoleEditor’s note: This post originally appeared on the Pendo blog.

Is In-App Messaging Unethical?

Gainsight

You can create personalized messages with ultra-relevance to a user’s app activity, job title, role—or all three. What would’ve been better timing or messaging? The post Is In-App Messaging Unethical? Guess what? You can talk to your users in-product without sacrificing the customer experience. Like a broken record, you’ve probably heard over and over that the business world is changing. Subscriptions have overtaken traditional models.

Making Software Pirates Pay: An E-Commerce Playbook

Vendors large and small have been using software intelligence to understand who is using unlicensed versions of their software so they can develop data-driven strategies to identify and convert unpaid users, generating new license revenue.

How to Regain Focus at Work by Slaying the Messaging Monster

Nir Eyal

The post How to Regain Focus at Work by Slaying the Messaging Monster appeared first on Nir and Far. Technology is taking over our lives, especially in the workplace. What can we do to put technology in its place to finally get focused work done? Below are resources, tools, and articles for regaining focus in your digital life. These are tools I use myself but is not meant to be an exhaustive list. Full disclosure […].

[VIDEO] Encouraging Users to Upgrade With In-App Messaging

Revulytics

Using ReachOut in-app messaging software, we can easily target certain customer segments and offer timely, relevant offers to upgrade. ReachOut in-application messaging can help improve your upgrade conversion rates by up to 3x that of external channels since users are already engaged with your application. Videos In-App Messaging Marketing Product Management Usage Analytics ReachOut In-Application Messaging How-to-Guide

In-App Messaging and In-App Marketing using ReachOut

Revulytics

Luckily Revulytics can make this easy for you with its ReachOut in-app messaging technology. What is In-App Messaging / In-App Marketing? In short, in-app messaging is a great way to interact with your users and share important information while they are engaged with your product. By having control on when to deliver the message, you are targeting users at the right time, when their attention is on the product and your brand is at the top of their mind.

[VIDEO] In-App Messaging for Product and Feature Education

Revulytics

It’s quick and easy to set up ReachOut messages to launch in your application – even without any technical expertise. In this short video, you’ll learn two, step-by-step examples of how to: Create a message that will reach all new users. ReachOut in-application messaging is a great way to educate new users about your software by pushing relevant educational content their way when it will be most impactful – while they’re using the software.

How to Package and Price Embedded Analytics

HOW TO PACKAGE & PRICE EMBEDDED ANALYTICS. Practical Frameworks to Monetize Embedded Analytics Table of Contents Embedding Analytics to Lift Value and Revenue. 1 Customize to Monetize: The Strategic Way to Create Tiered Offerings. 3 Packaging Decision Framework Overview.4 Plotting Features.6

Under Armour Offers Lessons on Leveraging In-App Messaging for Risk Management

Revulytics

Instead of simply notifying users by email, it pushed in-app messages about the breach and let users know the application had been compromised through the application itself. Innovative companies like Under Armour recognize this, and are using customer communication channels like in-app messaging for risk management purposes. Now, consider the value of in-app messaging as part of a risk management strategy. Leverage in-app messaging to protect users.

[VIDEO] How to Use In-App Messaging to Promote Events

Revulytics

In-application messaging is an untapped channel to promote events that can help users get more out of your applications, like webinars, product training, user meetups, trade shows, and more. With a combination of ReachOut in-app messaging and Usage Intelligence , event attendance rates can be up to four times that of traditional channels such as email. Videos In-App Messaging Marketing Product Management Usage Analytics ReachOut In-Application Messaging How-to-Guide

Lessons from Alexa’s Super Bowl Ad: Crafting In-App Messaging that Engages Users

Revulytics

If you’re leveraging an innovative channel like in-application messaging to talk to your users, but you’re not saying the right things, you might as well be berating their cooking skills like the Gordon Ramsey version of Alexa. In this way, a successful in-application messaging strategy hinges not only on delivering a message to a user, but the right one. Software usage analytics will help you segment your audience so the right messages are sent to the right recipients.

Show off your message strategy on LinkedIn

Messages that Matter

Consider using your message strategy for posts, comments, profiles and the overview on your company page. What is a message strategy? A message strategy includes a [… Want to get more attention and mind share on LinkedIn? You’ll be surprised how easy it is to do and how much more effective your LinkedIn presence will be.

Using Data and Messaging to Drive Product Activation

Speaker: Ruben Ugarte, Founder, Practico Analytics

How to track the impact of your messaging efforts. Onboarding users is filled with possibilities and challenges. Not only are you showing the user how to use your product, but it's also a chance to connect with them and understand their needs.

A Message on Coronavirus from 280 Group

280 Group

The post A Message on Coronavirus from 280 Group appeared first on 280 Group. We are living in an extraordinary time. Shelter-in-Place” orders have been implemented for many businesses and individuals around the world.

Holiday messaging and chatbot tips for marketers

Inside Intercom

For ecommerce and consumer focused brands, the holidays offer a huge opportunity to grow your customer base and drive sales with chatbots and targeted messaging. Today, we’ll share a few tips to for using the same chatbots and messaging to exceed your acquisition goals. Tip 1: Increase performance of paid ad campaigns with personalized messages. With targeted messages you can drive more people to take action once they arrive on your site.

A Practitioner's Guide to Product Message Maps

Pragmatic Marketing

Jot down the key message headings. Now open the datasheet for that product and compare the message headings to those you wrote down. ” That’s because few high-tech vendors take the time to create product message maps and apply them to their marketing communications. Instead, they essentially reinvent the wheel with each new content piece, resulting in disjointed, inconsistent messages and confused buyers. Message Map Basics. Message Pillars.

Overcoming Short Attention Spans: The Value of In-App Messaging and Software Usage Analytics

Revulytics

Contextual relevance is king when it comes to presenting people with messages you want to resonate and drive them to respond. It’s delivering the right message to the right user at the right time in the user’s journey. To be most impactful, the message should be delivered when the user is engaged with the application itself. Using this anonymous data to segment your users, your team can reach out in a more personalized manner leveraging in-app messaging.

Hooked - How to Build Habit-Forming Products

Speaker: Nir Eyal, Author of Hooked: How to Build Habit-Forming Products

Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Why do some products capture widespread attention while others flop?

[VIDEO] Driving Up-Sell and Cross-Sell Conversions with In-App Messaging

Revulytics

In-application messaging can prompt users to upgrade to premium editions so they get the full functionality of your software and have access to certain features. ReachOut in-application messaging is a great way to execute up-sell and cross-sell campaigns , but there are an unlimited number of ways to customize your ReachOut campaigns to meet your product and promotion strategies.

Reduce your churn with a retention messaging strategy

Inside Intercom

Using data from your product and clues from customer behavior, Intercom lets you create a messaging strategy that helps customers realize the core value of your product as soon as possible so that cancellations don’t become an issue. Our new Customer Retention Starter Kit will show you how to identify your most “at risk” customers, and how to craft a series of highly personal messages that will get them back on track. Updates churn messaging retention

[VIDEO] How to Survey Users with In-App Messaging and Usage Intelligence

Revulytics

With a combination of ReachOut in-app messaging and Usage Intelligence , reaching users is far more powerful and effective than traditional survey strategies. Videos In-App Messaging Marketing Product Management Usage Analytics ReachOut In-Application Messaging How-to-GuideThis video will walk step-by-step through setting up a survey of users that meet specific targeting criteria with a Manual Campaign.

Hard-Coded vs. Dynamic In-App Messaging: What’s Your User Engagement Strategy?

Revulytics

Reaching our users while they’re using our software – and delivering a contextually relevant message that would resonate with them at that particular moment – is crucial to more deeply engaging them. It’s something that in-app messaging helps us to achieve. But what type of in-app messaging strategy are you relying on to reach your audience? Consider a message that asks new users for feedback, “How do you like the application?”

Leading Under Uncertainty

Speaker: Greg Coticchia, CEO & Founder of ENTRA

Organizations of all types and sizes are facing common challenges of how to deal with the uncertainty in our current professional and personal lives. How can you plan when you are uncertain of what's next? On a product level, how can you be sure of delivering the ‘right’ messaging, products, solutions, and services to customers? How do you survive to fight the fight another day? In this session, we will discuss important tips for you as a Product Manager dealing with uncertainty. At the same time, we will discuss another important aspect of dealing with uncertainty, and that is building trust, especially while many of us are working remotely or in new or different settings.