5 Best Product Messaging Examples for SaaS

Userpilot

Your product messaging should attract the right audience and help them see your product as the perfect solution to their problems. Product messaging shapes how you’re seen, which is why getting it right is very important. What is product messaging in SaaS?

Best Practices for In-app Messages

Apptentive

In-app messages help you gather feedback, solve customer problems, and stay on the pulse of customer sentiment in a way other forms of customer messaging cannot. What are in-app messages? In-app messages are notifications displayed while a customer is active within an app.

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3 Tests for Great Product Messaging

280 Group

In this new video and blog post we discuss something that is exceedingly important in the product world: messaging. If you are a Product Manager and have developed some messaging, of course you would like to know if your product messaging is really going to be effective and resonate with your customers. The post 3 Tests for Great Product Messaging appeared first on 280 Group Product Management.

8 In-App Messaging Best Practices For Better User Engagement in SaaS

Userpilot

An in-app messaging campaign is at the heart of product communication software when it comes to helping new users navigate. Even so, crafting an effective in-app messaging strategy can be challenging. What is an in-app message? What are the pros and cons of in-app messages?

Omnichannel is Multichannel 2.0

Multichannel and omnichannel marketing are not the same. Many organizations are striving for omnichannel, but it can be a daunting journey—unless you have a map. Download your copy of the ultimate omnichannel guide today!

Announcing multichannel transactional messaging: Make sure your customers get the message

Inside Intercom

We’re excited to announce that you can now send transactional messages using Intercom, empowering you to send all your customer messages from one easy-to-use platform. And because it’s Intercom, we’ve reimagined what “transactional messaging” looks like. Message type: Email.

How to get key stakeholders delivering a consistent message to your market

Messages that Matter

Messages that Matter Messages that Matter Are the key stakeholders in your company using the approved message strategy and telling the same story to the market or are they winging it? Lack of consensus about positioning and messaging is one of the most common problems in B2B software and technology marketing. That’s why getting organizational buy-in to your message strategies is a key contributor to successful positioning and better sales performance.

A message from 2022 Supporter Quiet Light

Business of Software Conference

Following their first in-person conference, Business of Software In-Person Europe Conference on 4-5 April 2022 , the lovely people at Quiet Light have a few words to share with our community: Dear BoS fans, We hope you enjoyed the Business of Software conference.

What is In-Product Messaging and How Do You Create It? (code-free!)

Userpilot

Here at Userpilot , we’re seeing more and more SaaS companies using in-product messaging as a way to communicate quickly and efficiently with their customers. In-product messaging displays to your customer inside your product while they are using it. Success messages.

Back to Basics: Benefit-led Messaging

280 Group

The Perils of Feature-Led Messaging. We were discussing how to provide benefit-led messaging to both the customer that pays them, the mortgage company, and the customer that uses their product, the home buyers. Too many times when I teach this topic, my students come up with feature-led messaging, like “Our Machine Learning system produces more accurate results, more quickly”, or “Our upgraded application offers a best-in-class user experience.” Sending the Right Message.

Turning Trial Users Into Successful Customers

Speaker: Daniel Foster, Strategy Lead, TechSmith & Vic DeMarines, VP of Product Management, Revenera

TechSmith’s Snagit Strategy Lead, Daniel Foster, will share how he leveraged product usage data, segmentation, and targeted onboarding messaging to improve trial users’ experiences. He will discuss his experimentation with onboarding communications to lift trial conversions.

Precision in the Language of Messaging

Pragmatic Marketing

When awash with data and metrics, it’s easy for a product marketer to overlook precision in using the language of messaging. “We have combined messaging and positioning into one document, and have it built out for each product, solution and industry,” she said.

Precision in the Language of Messaging

Pragmatic Marketing

When awash with data and metrics, it’s easy for a product marketer to overlook precision in using the language of messaging. “We have combined messaging and positioning into one document, and have it built out for each product, solution and industry,” she said.

Designing Series: How we built our customer messaging orchestration tool

Inside Intercom

Last week we released Series , a brand new way to orchestrate customer messaging campaigns in Intercom. Our first customer messaging solution. In 2016 we released Smart Campaigns , which addressed the same problem of message orchestration.

Show off your message strategy on LinkedIn

Messages that Matter

Consider using your message strategy for posts, comments, profiles and the overview on your company page. What is a message strategy? A message strategy includes a [… Want to get more attention and mind share on LinkedIn? You’ll be surprised how easy it is to do and how much more effective your LinkedIn presence will be.

Making Software Pirates Pay: An E-Commerce Playbook

Vendors large and small have been using software intelligence to understand who is using unlicensed versions of their software so they can develop data-driven strategies to identify and convert unpaid users, generating new license revenue.

Improving E-Commerce Performance with Asynchronous Messaging

Modus Create

This article expands on the most advanced technique in my earlier blog post, New Relic and JMeter Performance Remediation – Part 3 , Introduce transactional asynchronous messaging. Return an Order Complete message to the user and display it in the application.

What is Message Testing and How to Use it to Test Your Copywriting Performance?

Userpilot

A continuous message testing process is essential for getting the most out of your product marketing efforts. But without running frequent tests or research on your messages, how can you know what language to use for conversions? There are several ways of carrying out message testing.

Ask an expert: Building a richer customer lifecycle with analytics-tailored user messaging

Mixpanel

Good products get their messaging out to users on things like available features and how to access them. Joshua Hollander is a Client Success Leader at OneSignal, a user messaging platform and Mixpanel integration partner. Sending messages through OneSignal is the easy part.

Product Management Insights: In-App Messaging 101

Revulytics

Contextually relevant messages delivered at the right time. In-application messaging offers the best of both worlds – giving you a new channel to reach the user, target outreach, and not only push, but pull information from users in real-time, while they’re leveraging your application. You can automate and evolve campaigns without involving engineering, with the ability to trigger and change messaging based on a huge number of criteria.

The Ultimate Guide to Creating a Strong and Effective Value Proposition

Speaker: Robin Zaragoza, Product Coach and CEO of The Product Refinery

Join Robin Zaragoza, product coach and CEO of The Product Refinery, as she shares tips on how to create a powerful Value Proposition that keeps your customer at the heart of your product development process.

Why we’re sunsetting messaging and mobile A/B testing and focusing on product analytics

Mixpanel

A year from now, on Jan 1, 2022, we’ll remove the Messages & Experiments feature from Mixpanel. New messaging integrations , including a list of preferred partners offering discounts for getting started. Resources for Messages & Experiments users during the transition.

6. Choose the right tone when instant messaging at work

The Product Coalition

I reread my message several times, but still couldn’t see anything ‘emotional’ about it. Just like in real communication, using emotions in messaging is crucial. There are no accepted rules of instant messaging etiquette, and email etiquette doesn’t really work with IM.

In-App Messaging – How to Communicate With Your Users In-App [Examples and Best Practices]

Userpilot

Do you take advantage of in-app messaging? In-app messaging can help you: Onboard new users. Read on if you want to learn about in-app messaging best practices and get inspired by some real-life examples. What is in-app messaging? In-app messaging vs push notification.

How to use in-app messaging to retain your best customers

Inside Intercom

In-app messaging is a key component of a strong customer engagement strategy – one that reaches users at the right place, at the right time, and is consistent across platforms. What is in-app messaging? When and where to use in-app messaging. Use rules to target messages.

Why the Product Message Should Come From Product Management

Speaker: Jordan Bergtraum, Head of Product at Equip ID & Consultant

Join Jordan Bergtraum, Head of Product at Equip ID & Consultant, as he tells you why Product Management should create the initial Product message and how to create a compelling Product message!

Is In-App Messaging Unethical?

Gainsight

You can create personalized messages with ultra-relevance to a user’s app activity, job title, role—or all three. What would’ve been better timing or messaging? The post Is In-App Messaging Unethical? Guess what? You can talk to your users in-product without sacrificing the customer experience. Like a broken record, you’ve probably heard over and over that the business world is changing. Subscriptions have overtaken traditional models.

[VIDEO] Encouraging Users to Upgrade With In-App Messaging

Revulytics

Using ReachOut in-app messaging software, we can easily target certain customer segments and offer timely, relevant offers to upgrade. ReachOut in-application messaging can help improve your upgrade conversion rates by up to 3x that of external channels since users are already engaged with your application. Videos In-App Messaging Marketing Product Management Usage Analytics ReachOut In-Application Messaging How-to-Guide

Product Management 101: In-App Messaging

ProductCraft

What is in-app messaging? In-app messaging is a technical capability that allows a company. Read more » The post Product Management 101: In-App Messaging appeared first on ProductCraft by Pendo. What’s the best way to communicate with your users?

Should you change positioning and messaging because of the COVID-19 pandemic?

Messages that Matter

Others say you need to change your message because what buyers are concerned about has changed. Have you been thinking about changing your position because of the COVID-19 pandemic? Much has been written about the need to adjust your marketing to take into the account the crisis.

Using Data and Messaging to Drive Product Activation

Speaker: Ruben Ugarte, Founder, Practico Analytics

Onboarding users is filled with possibilities and challenges. Not only are you showing the user how to use your product, but it's also a chance to connect with them and understand their needs. Of course, it’s crucial to have a good onboarding experience to drive your activation metrics. Quality onboarding is the first step towards turning a newly acquired user into a repeat user. If you're looking to optimize your onboarding to improve your activation metrics, this webinar is for you. Ruben Ugarte will be focusing on how to improve all aspects of onboarding experiences by understanding how your current onboarding process is stacking up, and giving you the tools to prioritize what to try changing. With improved onboarding, you'll see less drop-off and a happier user experience.

4 ways to personalize your marketing messaging and boost engagement

Inside Intercom

But for marketing teams, getting it right can not only impress your customers and turn them into long-term advocates – it can also give your messaging the boost it needs to drive better results. Use first-party customer data to enrich your messaging.

A message to our customers

Inside Intercom

“Thank you all for believing in the power of messaging and choosing Intercom” We are seeing huge momentum, and messengers are increasingly becoming the preferred way businesses communicate with their customers. The post A message to our customers appeared first on Inside Intercom.

How to Regain Focus at Work by Slaying the Messaging Monster

Nir Eyal

The post How to Regain Focus at Work by Slaying the Messaging Monster appeared first on Nir and Far. Technology is taking over our lives, especially in the workplace. What can we do to put technology in its place to finally get focused work done? Below are resources, tools, and articles for regaining focus in your digital life. These are tools I use myself but is not meant to be an exhaustive list. Full disclosure […].

In-App Messaging and In-App Marketing using ReachOut

Revulytics

Luckily Revulytics can make this easy for you with its ReachOut in-app messaging technology. What is In-App Messaging / In-App Marketing? In short, in-app messaging is a great way to interact with your users and share important information while they are engaged with your product. By having control on when to deliver the message, you are targeting users at the right time, when their attention is on the product and your brand is at the top of their mind.

7 Tips for Developing an In-Application Messaging Strategy

Software vendors are always looking for new ways to convert prospects to customers; and if you're selling your software online, driving and converting shopping cart traffic is crucial to driving new revenue.