Product Management Insights: In-App Messaging 101


Contextually relevant messages delivered at the right time. In-application messaging offers the best of both worlds – giving you a new channel to reach the user, target outreach, and not only push, but pull information from users in real-time, while they’re leveraging your application. You can automate and evolve campaigns without involving engineering, with the ability to trigger and change messaging based on a huge number of criteria.

Elements of a Compelling Product Vision Statement

280 Group

Product Management Product Strategy Messaging VisionDo I Really Need a Product Vision Statement? According to Les McKeown, CEO of Predicable Success, it is estimated that team members make between 20-200 micro-decisions a day that impact the success of a project.

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Positioning, messaging, and ownership

Under10 Playbook

The Marketing Communications (marcom or marcomms) organization is chartered with delivering the product message to the market. You should be able to describe the position or the statement you wish to make to your marcom contact and trust them to deliver the message.

A Practitioner's Guide to Product Message Maps

Pragmatic Marketing

Jot down the key message headings. Now open the datasheet for that product and compare the message headings to those you wrote down. ” That’s because few high-tech vendors take the time to create product message maps and apply them to their marketing communications. Instead, they essentially reinvent the wheel with each new content piece, resulting in disjointed, inconsistent messages and confused buyers. Message Map Basics. Message Pillars.

Messages that stick: "The Enclave minivan"

Under10 Playbook

Do your marketing messages sound like a typical car commercial? Messaging is part of a complete product playbook This ad was mentioned in Made to Stick: Why some ideas survive and others die by Dan and Chip Heath. Good stories have the element of surprise.

What Do You Do When Someone “Steals” Your Amazing Idea?

Nir Eyal

The message was from my editor Jen. The subject line read: “did you see this?” Nir, I saw the headline on this story and thought it might be written by you—but no!” she wrote. Very weird.” I instantly clicked on the link she’d sent. It was uncanny! An article written by Christopher Mele at the […]. The post What Do You Do When Someone “Steals” Your Amazing Idea? appeared first on Nir and Far. Business Lessons Upgrading Yourself Life lessons

FIR B2B Podcast: How Product Managers and Marketers Can Work Together

Mironov Consulting

Featured Events innovation Market Thinking Organizations Product Management collaboration marketing messaging neds validationDavid Strom and Paul Gillin co-host a weekly podcast called For Immediate Release: B2B , with a focus on B2B marketers.

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The T-Shaped Product Manager

Roman Pichler

Regularly read trade journals, product reviews, and user forum messages to see what’s happing in your industry and how people respond to your product. Balancing Specific and Generic Skills.

Product Management Productivity Tip #2: Master Email

280 Group

You may be tempted to respond immediately to messages as they come in. How to Improve your Product Management Productivity by Mastering Email. As a Product Manager you can’t afford to waste time. Email sucks up your time for a number of reasons.

Product Development: Turning Months Into Weeks

Mind the Product

For our app, a user can immediately see when another user has added a message. We needed to be able to let users know when they have unread messages. When it notices a new message, it stamps it with the time and marks it as unread.

How aligning product and marketing teams improves customer experience

Mind the Product

As traditional marketing messaging is increasingly met with distrust, consumers are now empowered by their smartphones and mobile connectivity to find and engage with businesses at almost any stage of the marketing funnel.

Why Agile Marketing is the Key to Successful Products

280 Group

Buying audiences are increasingly fragmented, requiring a more tailored approach to content, messaging, and outreach.[continue This is a guest post by John Armstrong, CMO, Zettaset. Can Agile Marketing give you an edge?

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Handling requests for new features in a successful product

Mind the Product

Take a messaging app as an example: the ability to send a message to multiple people might fit this category. The ability to send a physical piece of mail to the person you are messaging might fall in this category for a messaging app.

3 Best Practices for Adopting Continuous Product Discovery

Product Talk

They played with value propositions, they played with messaging, they played with different feature sets. It’s easy to think you already do continuous product discovery. Most of the teams that I work with come into coaching thinking that they don’t need help.

When was the Last Time you Talked to Your Customers?

Mind the Product

Luckily Revue was already a heavy user of Intercom , a customer messaging platform, which for me is pretty much like finding a goldmine! You can send direct messages to users, or even automatic emails. love asking people this question.

Affinity Mapping: A Powerful Tool

Under10 Playbook

Affinity mapping can be used to create product themes and epics, and it is super-helpful when creating market positioning and messaging. They will hone the message and make sure it’s grounded in the key themes: Centralize, Standardize, and Guide.

What is a Digital Product?

Roman Pichler

Product. What is a product ? It might be tempting to say, something we can market or sell. But when it comes to digital products, this definition has only limited applicability. Take the search function on your company’s website. Is that a product? Or is the entire website the product?

How Software Usage Analytics Can Supercharge Your Marketing


Marketing is in the driver’s seat or plays a critical role whether it’s building the messaging and positioning, acquiring customers, or driving and monitoring customer satisfaction by implementing retention and cross-sell and upsell strategies. And, marketing strategy starts with the positioning of the product so understanding your existing customers and how they are using your product informs how you take a product to market and the messaging you use to attract and acquire new customers.

The Evolution of Modern Product Discovery

Product Talk

These specific tools are awesome, if you’re not familiar with them I recommend you learn about them, but here is the more important message. Product management is evolving quickly.

Balance Your Portfolio with the Product Portfolio Matrix

Roman Pichler

Take, for example, Google Wave, a product that combined e-mail, instant messaging, and wikis. The Matrix Reloaded.

Tips For Both Setting Your Product’s Price And Then Getting It

The Accidental Product Manager

All too often we get this message as feedback from the company’s sales teams. Product managers have to pick the right price and then get people to pay it Image Credit: Michael Summers.

Seven Things you can Learn From WeChat Product Development

Mind the Product

The Chinese have found their own way to use the messaging platform. Business Insider: This Chinese messaging app is taking the country by storm — and Facebook should pay attention. We tend to think of Chinese companies as imitators rather than innovators, but is this fair?

How Software Usage Analytics Supports Agile Development


First, with a combination of usage analytics and in-app messaging, we can test our assumptions in real–time within hours of actually deploying new functionality out there. With usage analytics, we can pinpoint where in the workflow we need more user feedback and reach the user within the context of that workflow with in-app messaging, soliciting targeted, relevant feedback.

One-On-Ones Are Essential – Bringing the Donuts 07/12/2016

Ken Norton

Every time you cancel or reschedule, you’re sending a message that something else How do you make the most of one-on-ones? -. One-on-ones are the most important meetings on your calendar, whether they’re with your engineering lead, designer, direct reports, or manager. They help you build relationships, clear roadblocks, and solve problems. Many of us treat one-on-ones as expendable.

The Simple Guide to Product Management

bpma ProductHub

As Fragoza explains, “To appropriately convey your message to different audiences, it’s critical to know what details to cut out to give someone a basic overview, but to still be able to recall that information and go deep when questioned about the topic.”. Contributed by Cynthia Andre.

Transitioning from Scrum to Kanban

Mind the Product

Everyone was professionally trained over a period of a few weeks, so we all had the same message and understanding. We here at, creators of Hubble , have recently moved from a Scrum to a Kanban software development approach.

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Focusing On Your Brand Will Produce a Better Product

Mind the Product

Use product to deliver your message. If your brand is your message, your product becomes the vehicle for delivery. As product managers, you need to be able to make agile choices about product and be confident you are staying on message.

The biggest challenge for product managers?

Mind the Product

I’ve actually had the most consistent results cold-messaging people on LinkedIn who looked like my target users and paying them to let me pick their brains for an hour or two.

Outside-In User Story Example

Tyner Blain

I was part of a messaging conversation on my phone last month with three other people (a group MMS). Because I’ve helped create a messaging app before, I happen to have some insight into how the app is likely to work.

Why a Distributed Product Team is Better

Not to be confused with “mechanic”, “laconic” or “impatient”, what I like about our team’s communication is that everyone is always trying to get the clearest, most concise message across. The Craft team is as distributed as it gets. We have teams in Tel Aviv, Kiev, Silicon Valley and more.

Are Your User Surveys Telling You Enough?


With a powerful combination of usage analytics and in-application messaging , marketers of on-premise software can reach and talk with users in a way that will help deepen their engagement with our products and brands. With a powerful combination of usage analytics and in-application messaging, we can get much more valuable and viable data in a far less circuitous manner.

The Dirty Dozen Roadmap Roadblocks

Product Powers

Strive to bring that message from the outside in. If a customer sees their interests in only 1 of the next 6 releases, they’ll get the message that you are not focused on them. A good product roadmap is one of the most important and influential documents an organization can develop, publish and continuously update. It’s the one document that steers the entire organization in delivering on the company strategy.

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Pros and Cons of Market Research Tactics

Mind the Product

To my surprise, I’ve actually found cold-messaging people on LinkedIn worked best for setting up market research interviews.

Your Product is Already Obsolete – How to Survive by Des Traynor

Mind the Product

Messaging has been around since we passed notes to each other in class. All startups go through three distinct phases – birth, growth, and survival.

Accelerate Marketing Automation Strategies with Usage Analytics


For instance, instead of blanket offers for a trial version, data on usage allows you to message offers for personas, roles, or functions, so that the user finds a trial of the exact solution he needs. In his inaugural address to the audience at this year’s Marketo Marketing Nation Summit, Steve Lucas , the new CEO of the marketing automation heavyweight, defined a chief challenge facing marketers today as one of “supply and demand,” according to event coverage.

The Ideal Product Marketing Candidate for B2B

High Octane Product Management

The development of messaging and collateral in today’s role is more focused on making the salesforce skilled at selling and differentiating your solutions versus creating the obligatory artifacts for the launch checklist as it was in its infancy. Wealth made simple: news and articles from IRC Wealth. This sample product marketing job description just might ruffle a few feathers. First, it’s not your typical “get the product off the shelf” job description.

Paving the Cow Path and Other Stories by Simon Cross

Mind the Product

Because users were messaging from a phone their expectation of the product was based on SMS, and they were expecting their phone to buzz immediately.

Three Superpowers of a Product Manager

Mind the Product

The important message here is that you reserve time for each other and that everybody knows that this is the place and time to show up and discuss things.

Product Management Insights: How Usage Analytics Helps Your Developers


When that data from usage analytics is combined with in-app messaging, developers have a way to communicate with customers in real-time, to tell them about the functionality they’re missing out on in an impassioned, informed way that only a developer could. When I was a product manager, I encountered a scenario that is probably familiar to my fellow PMs here.

Product Management Insights: Selling Usage Analytics to Your CMO


They can distribute this content with in-app messaging to reach customers with offers and content when they are most engaged with the product – while they’re using it. With a powerful combination of in-app messaging and software usage analytics , marketing professionals can present relevant questions to users in the context of the application and features you are asking about. This year, IT spending by the CMO will outpace that of the CIO, according to Gartner.