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The Surprising Benefits of Unconditional Positive Regard
Nir Eyal
JULY 13, 2020
The post The Surprising Benefits of Unconditional Positive Regard appeared first on Nir and Far. Motivation
Positioning Related Topics 
Five Steps to Positioning Your Product
Mind the Product
OCTOBER 11, 2019
If building products is hard, positioning your product is harder. No matter what you build and sell, how you position your product dictates what you do. How you prioritize, marketing campaigns, sales strategy, it all changes based on how your product is positioned.
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Product Positioning Tip 6 of 7: Structuring a Positioning Presentation
Proficientz
OCTOBER 10, 2019
Sign up for The Art & Science of Positioning Solutions. Product Positioning Tip 5 of 7: Include Emotion. Product Positioning Tip 4 of 7: “Net It Out” Value Themes for Greater Simplicity. Product Positioning Tip 3 of 7: Verbalizing a Product Overview in 30 Seconds.
Powerful Product Positioning: Follow These Three Rules
Proficientz
JANUARY 18, 2019
Powerful product positioning usually boils down to the best story, which is not always the best product. Great positioning is centered on the aspirations of your target customers and why those aspirations are so important to their success.
6 Ways to Secure (More Of) a Budget for Your Customer Education Program
Advertiser: Skilljar
Whether you’re looking to kickstart or expand your customer education program, you need access to a budget. Learn how you can demonstrate the positive ROI of customer training and make the case for securing a larger budget in our latest eBook!
The Importance of Product Positioning
280 Group
FEBRUARY 5, 2018
In this video 280 Group CEO and Founder, Brian Lawley, is joined by Senior Consultant/Trainer, Tom Evans, who is a Product Management and Product Marketing expert.The topic is why good product positioning is so critical for your product and your messaging.
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Product Positioning Tip 5 of 7: Include Emotion
Proficientz
OCTOBER 7, 2019
The Playbook : The #1 rule of positioning is that it has to reflect the customer’s mindset. Interesting, emotional and credible positioning is a delicate balance. Sign up for The Art & Science of Positioning Solutions.
Is Your Positioning Competitive?
Under10 Playbook
NOVEMBER 29, 2017
Positioning describes what your product does—while also describing how it is different than anything else on the market. To be effective, product leaders must profile each competitive offering for company and product positioning.
Sales, Positioning and the Nobody Zone
Proficientz
NOVEMBER 13, 2018
” Good sales positioning and discovery techniques can help you understand true buyer motivations so you don’t end up in the Nobody Zone. This stage is where your company messaging and solution positioning can fully engage buyers or push them away.
Is It Easier to Position Products You Haven’t Built Yet?
Proficientz
MARCH 9, 2020
People in marketing, sales and even on our product teams could position products we hadn’t built yet and do it with remarkable clarity. We weren’t nearly as good positioning products we already had. Product Positioning Tip 3 of 7: Verbalizing a Product Overview in 30 Seconds.
How to Package and Price Embedded Analytics
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To get the position right, you’ll need to do some research into the main user classes that make up your customer mix. In meetings, adjust the position of the dots. the feature positions in your Packaging Decision Framework, noting where on the value scale (x-axis) each feature falls.
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Positioning, messaging, and ownership
Under10 Playbook
NOVEMBER 2, 2016
Who defines product positioning? Product managers are responsible for the features of the product and its positioning in the marketplace. Product Management defines the positioning and Marcom delivers the positioning. Ask yourself: does it support the position?
Positioning with formulas
Under10 Playbook
NOVEMBER 2, 2016
In marketing, positioning is the process by which marketers try to create an image or identity in the minds of their target market for its product, brand, or organization.— Finally it hit me: “Are you trying to figure out my positioning?” ” Upgrade positioning.
How To Position a Product
BrainMates
DECEMBER 2, 2019
Product positioning is an important part of a product marketing strategy. Why does product positioning matter? Product Positioning is a core marketing tool that can help to convince potential buyers to select your product from the sea of other possibilities.
Positioning Technical Features to Sound Simple
Proficientz
DECEMBER 6, 2018
Our product is very unique technically, but we’re having trouble positioning technical features in non-technical terms. The biggest mistake most people make when they try to position technical features is that they try to explain HOW they work. Positioning is 80% about WHO, WHAT & WHY. The post Positioning Technical Features to Sound Simple appeared first on Proficientz. In The Trenches Positioning & Sales Enablement
5 Early Indicators Your Embedded Analytics Will Fail
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positive ROI,” writes Anne Moxie in a Nucleus Research. Updating your application’s dashboards and reporting features. may feel optional—until suddenly it’s not. Watch for these 5 signs. that you’re at risk for an analytics emergency. Early Indicators. Your Embedded.
Crafting a Useful Positioning Statement
Actuation Consulting
FEBRUARY 25, 2019
A strong positioning statement is an important ingredient for success. In this post we share some tips for developing a well thought out positioning statement. What is a Positioning Statement? A well-crafted positioning statement brings together your overall value proposition with your positioning for a product. A Good Positioning Statement Framework. Four Essentials for a Useful Positioning Statement. Other Forms for Your Positioning Statement.
Positioning for Product Managers
Sachin Rekhi
AUGUST 7, 2019
Positioning, while classically considered part of the marketing world, is absolutely essential for every product manager to understand. Positioning refers to the place that a brand occupies in the minds of customers and its perceived differentiation from its competitors.
Product Positioning Tip 7 of 7: Making Product Deficiencies No So Deficient
Proficientz
OCTOBER 14, 2019
But in the end, those deficiencies weren’t enough to sway your decision because all the positives together far outweighed a few things that weren’t ideal. That’s the beauty of positioning solutions. That’s the beauty of positioning solutions.
Importance of Product Positioning
Spice Catalyst
FEBRUARY 17, 2017
This video illustrates why it is vital to properly position a product or service in the market. Spice Catalyst teaches how to go about doing product positioning in its Product Market Strategy and Positioning Workshops and online courses.
Why “Build or Buy?” Is the Wrong Question for Analytics
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position of either rejecting your users’ needs or ripping out. WHY “BUILD OR BUY?” IS THE WRONG QUESTION FOR ANALYTICS Introduction.1 When to Build Your Own Analytics. 2 When to Buy a Bolt-On Solution. 6 When to Take a Combined Approach. 9 About Logi Analytics.
Positioning (and naming) in tiers
Under10 Playbook
NOVEMBER 2, 2016
I was running a positioning exercise with a team of product managers and VPs. ” Maybe that’s why so much of the positioning I see is industry gobbledygook : Marketers are trying to impress the leadership instead of the customer. See Positioning with Formulas.
The Art of Positive Confrontation
The Product Coalition
FEBRUARY 29, 2020
“ -That’s the feeling a positive facilitator has… Continue reading on ProductCoalition.com ». “Looks like this isn’t working. This sort of thing happens. I need to try something else.“
Using Gilligan's Island for positioning
Under10 Playbook
NOVEMBER 2, 2016
The ad men’s challenge was positioning margarine against butter: do we position our margarine as premium, low-cost, middle of the road, or something else? And what other TV shows would make a good short-hand for personas and positioning?
June BOM: Positioning
Pragmatic Marketing
MAY 31, 2018
June’s Box of the Month is positioning. Then you can create internal positioning documents for developing external messages that focus on each key buyer or persona. We’ll discuss the differences between branding and positioning , ways to strengthen positioning using product message maps , and why positioning should be done before gaining executive approval for a product or feature.
Positioning to Win: How to Harness a Product Superpower
Speaker: April Dunford, Executive Consultant, Speaker, and Author
Positioning forms the foundation of a product's go-to market strategy. Your marketing plans, your sales strategy, your customer segmentation, your product roadmap - each of these uses positioning as an input. Yet as important as positioning is, it is deeply misunderstood. In this session, April Dunford is going to arm you with the tools you need to master positioning.
Product Positioning Tip 2 of 7: Creating Headlines That Hook
Proficientz
OCTOBER 1, 2019
Sign up for The Art & Science of Positioning Solutions. The post Product Positioning Tip 2 of 7: Creating Headlines That Hook appeared first on Proficientz. Web pages, literature, booth signage, presentations, email campaigns and the list goes on.
Product Positioning Tip 4 of 7: “Net It Out” Value Themes for Greater Simplicity
Proficientz
OCTOBER 3, 2019
Imagine that your positioning is so clear and so simple that it doesn’t require anyone to think. The Playbook : Your first step to the positioning promised land is creating “net it out” value themes, simple umbrella phrases that mirror the aspirations of your target customers. Sign up for The Art & Science of Positioning Solutions. Product Management Playbook Positioning & Sales Enablement
6 Product Positioning Strategies Misconceptions in a SaaS Business (and What You Can Do About Them)
Userpilot
JULY 29, 2019
When I started my first business 6 years ago (which has miraculously survived until this day) I didn’t even have a clue what “market or product positioning or product positioning strategies” were. Positioning is the context in which you present your product.
Who Should Own Product Positioning?
Pragmatic Marketing
JUNE 12, 2018
Product positioning is a key element of product management. Positioning documents will define your product category, the problems it solves and the personas it serves. So how does this model impact product positioning ? A product’s position is what it does and for whom. A positioning document contains the who and what. It turns positioning into messaging. Positioning is what we'll say; the messaging is how we'll say it.
Iterate Your Way to a Top Analytics Product Experience
Speaker: Richard Cheng, Associate Product Manager, Mark43
Mark43 is on a mission to bring public safety data management into the 21st century. To fix traditionally paper-heavy and error-prone processes, they needed a secure and easy-to-use product experience that simplified and unified crime data collection and management.
The Key to Power Positioning
Under10 Playbook
NOVEMBER 2, 2016
I was facilitating a session on product positioning. The team was really nailing it, with a strong focus on customer problems. Then the session came to a crashing halt when the VP of Marketing said, “We need to incorporate the word ‘power.’ ’ Didn’t you notice how the president’s eyes really lit up every time you said ‘power’ yesterday?” ” I could feel the energy leave the room.
Can ruthless positioning be bloody?
Messages that Matter
APRIL 23, 2018
The podcast host immediately pounces on my off-the-cuff assertion that you need to be ruthless when you do positioning. Messaging Positioning positioning effectively positioning ruthlesslyThat sounds very bloody,” says Kerry O’Shea Gorgone, host of the MarketingProfs podcast series “Marketing Smarts.” Kerry then quickly asks what I meant by being ruthless. Hear my response when the podcast goes live Wednesday at […].
The Ultimate Guide to Positioning
Pragmatic Marketing
JUNE 19, 2018
Ask five people what positioning means and you’ll likely get five different answers. Positioning is often used in place of value proposition and vice versa; sometimes both get confused with messaging. There is agreement on one thing: Successful positioning should create a connection with potential customers that results in selling more products and services. What Positioning Isn’t. Stake out a Market Position.
Should you change positioning and messaging because of the COVID-19 pandemic?
Messages that Matter
JUNE 1, 2020
Have you been thinking about changing your position because of the COVID-19 pandemic? PositioningMuch has been written about the need to adjust your marketing to take into the account the crisis. Be more empathetic, some suggest.
How AI Can Radically Change Your Business
Advertiser: BairesDev
AI is quickly becoming mainstream, thanks to its value-driving capabilities. Yet, even with such widespread attention, it still is one of the most misunderstood technologies out there. Here's how to make the most out of it and bring a positive change to your company.
Product Positioning Tip 1 of 7: Use Results to Communicate Differentiation
Proficientz
SEPTEMBER 30, 2019
You want that differentiation to play a starring role in your product positioning. Sign up for The Art & Science of Positioning Solutions. The post Product Positioning Tip 1 of 7: Use Results to Communicate Differentiation appeared first on Proficientz.
Product Positioning Tip 3 of 7: Verbalizing a Product Overview in 30 Seconds
Proficientz
OCTOBER 2, 2019
Classic “elevator pitch” positioning statements aren’t ideal because they’re not conversational. Sign up for The Art & Science of Positioning Solutions. Someone walks into your booth at a tradeshow and asks you for an overview of Product X.
Building Products for Positive Social Impact with Divya Dhar
PMLesson's Ace the PM Interview
FEBRUARY 1, 2020
Hence, every action should lead to positive impact. That means the goal of your company should maximize for positive impact. We talk to Divya Dhar an Exponent alumni, on her diverse journey from being a doctor to founding non-profits and most recently a stint in product management.
No consistency and repetition. No position!
Messages that Matter
FEBRUARY 16, 2019
What happens when you aren’t using your position enough? By using it enough I mean consistently executing your position as the theme for all marketing communications. And repeating your position as much as possible in every marketing communication, and especially throughout your website. PositioningMany B2B software and technology marketers seem unaware of the critical role […].
Using a Non-Revenue North Star Metric
Speaker: Ashley Carroll, Partner, Social Capital
In this session, we’ll look beyond revenue as the primary metric in product analytics. What other metrics are applicable as your north-star, and how do you establish reliable data sources? By taking an experimental approach to your KPIs, you’ll establish more useful analytics that reduce churn in the long term.
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