The Importance of Product Positioning

280 Group

In this video 280 Group CEO and Founder, Brian Lawley, is joined by Senior Consultant/Trainer, Tom Evans, who is a Product Management and Product Marketing expert.The topic is why good product positioning is so critical for your product and your messaging.

Sales, Positioning and the Nobody Zone

Proficientz – Product Management University

” Good sales positioning and discovery techniques can help you understand true buyer motivations so you don’t end up in the Nobody Zone. This stage is where your company messaging and solution positioning can fully engage buyers or push them away.

Positioning Technical Features to Sound Simple

Proficientz – Product Management University

Our product is very unique technically, but we’re having trouble positioning technical features in non-technical terms. The biggest mistake most people make when they try to position technical features is that they try to explain HOW they work. Positioning is 80% about WHO, WHAT & WHY. The post Positioning Technical Features to Sound Simple appeared first on Proficientz. In The Trenches Positioning & Sales Enablement

Importance of Product Positioning

Spice Catalyst

This video illustrates why it is vital to properly position a product or service in the market. Spice Catalyst teaches how to go about doing product positioning in its Product Market Strategy and Positioning Workshops and online courses.

Top 10 industries for monetizing data: Is yours one of them?

positively impact sales and win rates Business application ? Monetizing the. data exhaust Top 10 industries with data. monetization opportunities Recognizing the commercial. value of data Customer data will no longer be relevant only to an organization’s marketing and financial. departments.

Is Your Positioning Competitive?

Under10 Playbook

Positioning describes what your product does—while also describing how it is different than anything else on the market. To be effective, product leaders must profile each competitive offering for company and product positioning.

June BOM: Positioning

Pragmatic Marketing

June’s Box of the Month is positioning. Then you can create internal positioning documents for developing external messages that focus on each key buyer or persona. We’ll discuss the differences between branding and positioning , ways to strengthen positioning using product message maps , and why positioning should be done before gaining executive approval for a product or feature.

Positioning, messaging, and ownership

Under10 Playbook

Who defines product positioning? Product managers are responsible for the features of the product and its positioning in the marketplace. Product Management defines the positioning and Marcom delivers the positioning. Ask yourself: does it support the position?

Positioning with formulas

Under10 Playbook

In marketing, positioning is the process by which marketers try to create an image or identity in the minds of their target market for its product, brand, or organization.— Finally it hit me: “Are you trying to figure out my positioning?” ” Upgrade positioning.

The Ultimate Guide to Positioning

Pragmatic Marketing

Ask five people what positioning means and you’ll likely get five different answers. Positioning is often used in place of value proposition and vice versa; sometimes both get confused with messaging. There is agreement on one thing: Successful positioning should create a connection with potential customers that results in selling more products and services. What Positioning Isn’t. Stake out a Market Position.

Can ruthless positioning be bloody?

Messages that Matter

The podcast host immediately pounces on my off-the-cuff assertion that you need to be ruthless when you do positioning. Messaging Positioning positioning effectively positioning ruthlesslyThat sounds very bloody,” says Kerry O’Shea Gorgone, host of the MarketingProfs podcast series “Marketing Smarts.” Kerry then quickly asks what I meant by being ruthless. Hear my response when the podcast goes live Wednesday at […].

How to Package and Price Embedded Analytics

To get the position right, you’ll need to do some research into the main user classes that make up your customer mix. In meetings, adjust the position of the dots. the feature positions in your Packaging Decision Framework, noting where on the value scale (x-axis) each feature falls.

The Relationship Between Positivity and Productivity (And How to Make It Work for You)

Lead on Purpose

Fear that you will miss … Continue reading → Purpose Trust Communication creativity positivity productivityGuest post by Annabelle Smyth Many companies still hold tight to the old way of doing things. They put you in high-pressure situations and hope that you get all your work done out of fear.

Positioning (and naming) in tiers

Under10 Playbook

I was running a positioning exercise with a team of product managers and VPs. ” Maybe that’s why so much of the positioning I see is industry gobbledygook : Marketers are trying to impress the leadership instead of the customer. See Positioning with Formulas.

Naming 130

Using Gilligan's Island for positioning

Under10 Playbook

The ad men’s challenge was positioning margarine against butter: do we position our margarine as premium, low-cost, middle of the road, or something else? And what other TV shows would make a good short-hand for personas and positioning?

How to align sales and marketing through positioning

Messages that Matter

Is there a disconnect between your marketing team and sales? Do sales team members love your presentations or do they complain about them? What about the leads you create? Do they jump all over them? I have been asking sales consultants for the last month whether they have ever worked with a B2B software company […

The Key to Power Positioning

Under10 Playbook

I was facilitating a session on product positioning. The team was really nailing it, with a strong focus on customer problems. Then the session came to a crashing halt when the VP of Marketing said, “We need to incorporate the word ‘power.’ ’ Didn’t you notice how the president’s eyes really lit up every time you said ‘power’ yesterday?” ” I could feel the energy leave the room.

Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

uniquely position your application in the market and base your oferings on new. MONETIZING ANALYTICS FEATURES: Why Data Visualizations. Will Never Be Enough. Go beyond basic embedded dashboards to diferentiate your. application and maximize the value of embedded analytics.

A positioning process that builds consensus

Messages that Matter

One of the most important goals of the positioning process I teach is to foster buy-in and consensus to the message strategy you create. PositioningYou can achieve buy-in and consensus by involving as many stakeholders as is practical throughout the process and getting management approval at the end. The best way to converge on the […].

What is positioning and how can it improve marketing?

Messages that Matter

When colleagues, peers or marketing consultants refer to positioning, what do you think they mean? There is often a debate about what positioning is, and what it is not. Confusing matters further, there are two proper usages of “positioning:” How your company is situated relative to its competitors; [… If you’re not sure, you’re not alone.

Mostly ineffective positioning on display from midmarket accounting/ERP vendors

Messages that Matter

Even the most obvious position is effective when it is executed consistently and repetitively in all marketing communications. Yet a compelling position stated once or twice on your website doesn’t move the needle in your effort to claim a position. PositioningIt should be the theme for everything you do in marketing. Due to lack of […].

What are you NOT? Defining your competitive position

Under10 Playbook

When considering how to communicate your value proposition, many firms try to reveal how they’re better ( slightly better) than the competitor—sometimes in really subtle but irrelevant ways. “We use 257-bit encryption—that is a whole bit better than our competitor.”

5 Early Indicators Your Embedded Analytics Will Fail

positive ROI,” writes Anne Moxie in a Nucleus Research. Updating your application’s dashboards and reporting features. may feel optional—until suddenly it’s not. Watch for these 5 signs. that you’re at risk for an analytics emergency. Early Indicators. Your Embedded.

Stress-Out Your Buyers (a little) For More Effective Product Positioning

Proficientz – Product Management University

Effective product positioning comes in many forms. For more effective product positioning, your bold headings, titles, themes, and leading statements should be something that every buyer would agree with, and worded in a way that causes buyers to relive their biggest headaches. A short sentence explaining why each issue occurs enhances your credibility and offers the perfect setup to position your solution.

Do BI vendors ignore competitors’ positions or follow the herd?

Messages that Matter

Why do so many Business Intelligence (BI) software companies use “insights” as their position? Of the 19 BI companies evaluated in this 4th annual assessment, more than half (11) position around the notion of “insights.” There are two polar opposite explanations for what I call “me-too” positioning which means no differentiation. Either the BI companies […]. B to B Solutions

Dear Strategy: 049 Positioning Yourself in a Red Ocean

Dear Strategy

On this week’s episode, host Bob Caporale, President of the product management and product strategy training company Sequent Learning Networks , answers the following question: Dear Strategy: “Which approach or tool should I use for defining the positioning strategy in a Red Ocean?”. The post Dear Strategy: 049 Positioning Yourself in a Red Ocean appeared first on Dear Strategy Podcast.

Dear Strategy: 049 Positioning Yourself in a Red Ocean

Dear Strategy

Dear Strategy: “Which approach or tool should I use for defining the positioning strategy in a Red Ocean?”. The first is the term “Red Ocean” and the second is the term “positioning.” The term “positioning” was made famous by Al Ries and Jack Trout in their co-authored book Positioning: The Battle for Your Mind. The idea behind this concept is that every brand should hold some unique position in the collective minds of its customers.

Why “Build or Buy?” Is the Wrong Question for Analytics

position of either rejecting your users’ needs or ripping out. WHY “BUILD OR BUY?” IS THE WRONG QUESTION FOR ANALYTICS Introduction.1 When to Build Your Own Analytics. 2 When to Buy a Bolt-On Solution. 6 When to Take a Combined Approach. 9 About Logi Analytics.

A simple approach puts you on the fast track to positioning success

Messages that Matter

Note to the reader: This was written to complement an AIPMM webcast series: Positioning simplified. The fast track to positioning success How much time will you spend debating what to say in your next marketing campaign or what your new position should be? Will you be confident it will resonate with your target audience? Does […

On ideas and strategic thinking

Lead on Purpose

When you stop … Continue reading → Innovation Learning goals ideas positivity strategic thinking strategyEvery product and service we have today was once an idea. Even the most basic creations did not exist before someone came up with an impression for a better outcome that would be useful in some way.

B2B Product Manager Magazine November 2018

Proficientz – Product Management University

Sales, Positioning and the Nobody Zone. Blog Positioning & Sales Enablement Roles & Responsibilities Strategy & Product PlanningThe B2B Product Manager Magazine November 2018 is now available.

Avoiding Reactive Product Decisions | Creating Your Product Vision | Three Ways to Sell More Existing Products

Proficientz – Product Management University

Blog Positioning & Sales Enablement Roles & Responsibilities Strategy & Product PlanningThe B2B Product Manager Magazine September 2018 is now available.

Vision 141

New Study: 2018 State of Embedded Analytics Report

It also positively impacts the end. 2018 STATE OF. EMBEDDED. ANALYTICS. REPORT The Sixth Annual Review of Embedded. Analytics Trends and Tactics | 2018 LOGI ANALYTICS STATE OF EMBEDDED ANALYTICS REPORT TABLE OF. CONTENTS Foreword by Jen Underwood, Principal Consultant, Impact Analytix.1

Product Management Priorities When Top Line Growth Hits a Wall

Proficientz – Product Management University

Redefine Simplicity – Up the ante on product simplicity (usability) and see the immediate impact to your top line, retention rates and competitive position. In The Trenches Positioning & Sales Enablement Strategy & Product Planning

Naming 130

How Buyers Sell Themselves, Product Usability & Revenue, and Two Types of Demos

Proficientz – Product Management University

Blog Market & Customer Insights Positioning & Sales Enablement Roles & Responsibilities Strategy & Product PlanningThe B2B Product Manager Magazine October 2017 is now available. In this issue we discuss the value of listening as one of the most overlooked sales skills, and the value of business conversations. We also examine product usability and its impact on revenue, plus sales demo tips. Be sure to check out our brand new lineup of advanced training programs.

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Three Ways to Get Better At Selling Products You Have

Proficientz – Product Management University

Blog Positioning & Sales EnablementIt’s easier to sell products that don’t exist because they can do anything buyers want. Unfortunately, no one makes money selling products you don’t have.

Sales Presentations: Calculating Your Buyer Relevance Quotient (BRQ)

Proficientz – Product Management University

Product Management Playbook Positioning & Sales EnablementNothing accelerates the sales process more than a presentation that simply “nails it.” ” Here’s a quick test to determine the B uyer R elevance Q uotient (BRQ) of your sales presentations.

Iterate Your Way to a Top Analytics Product Experience

Speaker: Richard Cheng, Associate Product Manager, Mark43

Mark43 is on a mission to bring public safety data management into the 21st century. To fix traditionally paper-heavy and error-prone processes, they needed a secure and easy-to-use product experience that simplified and unified crime data collection and management.

Creating Your Product Vision: Two Parts Customer, One Part Product

Proficientz – Product Management University

Blog Market & Customer Insights Positioning & Sales Enablement Product Development & Delivery Strategy & Product PlanningCreating your product vision can be difficult when you focus too much on the product.

Vision 130

The Value of a Product Marketing Roadmap: It’s Like Deep-Sea Fishing for Sales

Proficientz – Product Management University

It identifies where the best opportunities are relative to the strength of your existing solutions, articulates the value positioning (bait) required to reel them in, then turns the salesforce loose on those opportunities via demand generation programs. Blog Positioning & Sales EnablementA product marketing roadmap for sales is like a popular technique used in deep sea fishing.

Product Presentations & Demos: How Credibility Boosts Your Win Rate

Proficientz – Product Management University

Stress-Out Your Buyers (a little) For More Effective Product Positioning. Product Management Playbook Positioning & Sales EnablementProduct presentations and demos can be the determining factor in winning or losing a sale. In many cases, it comes down to the credibility of the presenter more than the capabilities of the product.

Curiosity: The Key to a Great Sales Discovery Meeting

Proficientz – Product Management University

You’ll walk away with everything you need to effectively position and differentiate whatever you’re selling. Blog Positioning & Sales EnablementSometime is pays to just be curious. You’re about to go into a sales discovery meeting with a new prospect. Is your mindset more like salesperson with a quota, or someone that’s looking to create new relationships in your professional network?

Using a Non-Revenue North Star Metric

Speaker: Ashley Carroll, Partner, Social Capital

If you're serious about making meaningful change to your product management decisions that translates to positive change to your shipped products, register today. In this session, we’ll look beyond revenue as the primary metric in product analytics.