Define the obstacles each product can eliminate and position, market and sell them under one umbrella – the customer goal. Product Management Playbook Market & Customer Insights Positioning & Sales Enablement Strategy & Product PlanningHere’s what makes solutions-driven product management such a challenge. The vast majority of product companies are a mishmash of products brought together through mergers and/or acquisitions. MORE
Blog Gathering Market & Customer Insights Portfolio Strategy & Product Planning Positioning & Sales Enablement Roles & ResponsibilitiesThe B2B Product Manager Magazine April 2017 is now available. In this issue we cover everything from selling value in spite of your product’s deficiencies to what makes a rock star product manager to the criticality of the functional designer role. Plus tips for hiring the right product manager and getting unbiased customer feedback. MORE
Blog Positioning & Sales EnablementThe most basic rule of marketing is so easy to forget. You’ve just purchased some new clothes or shoes online. As part of the transaction, you hand over your email address or mobile number knowing full well that three things are going to happen. You’ll get a receipt via email/text. You’ll get shipping notifications and tracking information via email/text. Before, during and after #2, you get flooded with promotions. Not good! MORE
Product Management Playbook Positioning & Sales EnablementProduct demo objections are a staple of the sales process in the B2B software business. Your competitor’s products have just as many or more deficiencies than yours. Don’t get too worked up over it. Successful demos require that you master the art of making certain product deficiencies seem trivial in the grand scheme of the overall solution. How do you do it? By asking the right questions early in the sales cycle. MORE
The marketing and sales enablement function has three goals: Create a corporate résumé (positioning) that communicates your strategic value to the market in the customers’ vocabulary. Blog Gathering Market & Customer Insights Portfolio Strategy & Product Planning Positioning & Sales Enablement Product Development & Delivery Roles & Responsibilities MORE
Blog Market & Customer Insights Positioning & Sales Enablement Roles & Responsibilities Strategy & Product PlanningThe B2B Product Manager Magazine January 2018 is now available. We’re kicking off 2018 with a discussion on product success metrics and a viewpoint that there’s only one critical metric that’s important over the long term. If you routinely hit that one, all the others will take care of themselves. MORE
And yet, they’re still challenged to articulate key value points that hook a prospect and position your products in a manner that’s compelling. Chances are your salespeople will hear several of the scenarios you’ve covered during the training and can position your solutions appropriately. Laminate and distribute during training for a quick positioning reference card. Blog Positioning & Sales Enablement MORE
In this video 280 Group CEO and Founder, Brian Lawley, is joined by Senior Consultant/Trainer, Tom Evans, who is a Product Management and Product Marketing expert.The topic is why good product positioning is so critical for your product and your messaging. MORE
On this week’s episode, host Bob Caporale, President of the product management and product strategy training company Sequent Learning Networks , answers the following question: Dear Strategy: “Which approach or tool should I use for defining the positioning strategy in a Red Ocean?”. The post Dear Strategy: 049 Positioning Yourself in a Red Ocean appeared first on Dear Strategy Podcast. MORE
In The Trenches Positioning & Sales EnablementHow reliable is our “voice of the customer” when the only source is sales feedback? Sales feedback is important but it’s one data point only. Voice of the customer is more encompassing and consists of research that comes from a broader spectrum of customers, prospects analysts and industry thought leaders that go far beyond the sales pipeline. MORE
The answers are your core value propositions that drive marketing, sales, pricing, competitive positioning, etc. Blog Gathering Market & Customer Insights Portfolio Strategy & Product Planning Positioning & Sales Enablement Roles & ResponsibilitiesA customer value culture exists when your entire organization is driven by the strategic goals of your target customers. When that culture exists, you’re consistently rewarded with predictable growth. MORE
Dear Strategy: “Which approach or tool should I use for defining the positioning strategy in a Red Ocean?”. The first is the term “Red Ocean” and the second is the term “positioning.” The term “positioning” was made famous by Al Ries and Jack Trout in their co-authored book Positioning: The Battle for Your Mind. The idea behind this concept is that every brand should hold some unique position in the collective minds of its customers. MORE
Blog Market & Customer Insights Positioning & Sales Enablement Strategy & Product PlanningThere’s a significant difference between learning product management skills and going through a product management training course. Learning is where things get far more interesting. From the time I was a teenager, I aspired to be a decent golfer – just good enough to beat my friends at the time and not embarrass myself later on in life when playing with colleagues or clients. MORE
Product Management Playbook Positioning & Sales EnablementIn many cases, the product silos that exist internally become transparent to your buyers during the sales cycle, creating the perception you’ve got a bunch of fragmented products instead of integrated solutions. Longer and more difficult sales cycles lie ahead if this is the case. The Playbook: Three tactics that will help you sell a high-value business solution instead of a bunch of tactical products. MORE
Blog Positioning & Sales EnablementProduct demo themes can improve your sales win rate. The key? They have to be crafted in the customer’s vocabulary and mirror their business goals. Here are three guidelines for creating and using demo themes to improve your sales win rate. 1. Connect the Strategic and Tactical Dots. MORE
When you stop … Continue reading → Innovation Learning goals ideas positivity strategic thinking strategyEvery product and service we have today was once an idea. Even the most basic creations did not exist before someone came up with an impression for a better outcome that would be useful in some way. MORE
Q&A Cross-Functional Roles product management Product Management Role Product management training Product Manager Product Managing product marketing Product marketing Management training Product Planning product positioning The Product Management Role MORE
Blog Positioning & Sales EnablementSolution selling is like vanilla ice cream. Everyone knows what it is – it’s simple and meets the most basic criteria for a dessert. Here’s the thing: if you and all of your competitors are using the vanilla ice cream approach to selling, you’re missing an opportunity to showcase your unique value and improve win rates. MORE
Blog Gathering Market & Customer Insights Portfolio Strategy & Product Planning Positioning & Sales Enablement Roles & ResponsibilitiesThe B2B Product Manager Magazine June 2017 is now available. This month we look at the customer value chain from start to finish using the relay race analogy and how your organization can consistently win that race and dominate the market. MORE
Blog Market & Customer Insights Positioning & Sales Enablement Strategy & Product PlanningThere’s a significant difference between learning product management skills and going through a product management training course. Learning is where things get far more interesting. From the time I was a teenager, I aspired to be a decent golfer – just good enough to beat my friends at the time and not embarrass myself later on in life when playing with colleagues or clients. MORE
I was facilitating a session on product positioning. The team was really nailing it, with a strong focus on customer problems. Then the session came to a crashing halt when the VP of Marketing said, “We need to incorporate the word ‘power.’ ’ Didn’t you notice how the president’s eyes really lit up every time you said ‘power’ yesterday?” ” I could feel the energy leave the room. MORE
Blog Positioning & Sales EnablementThe more you’re talking the less you’re selling. Listening just might be the most underrated and overlooked sales skill of all. If you let buyers talk long enough, they’ll eventually talk themselves into buying whatever you’re selling. Try these three tactics with your next prospect and the odds of a desirable outcome go up exponentially. 1. Ask Insightful Questions. MORE
In marketing, positioning is the process by which marketers try to create an image or identity in the minds of their target market for its product, brand, or organization.— Finally it hit me: “Are you trying to figure out my positioning?” ” Upgrade positioning. MORE
This video illustrates why it is vital to properly position a product or service in the market. Spice Catalyst teaches how to go about doing product positioning in its Product Market Strategy and Positioning Workshops and online courses. MORE
Blog Market & Customer Insights Positioning & Sales Enablement Roles & Responsibilities Strategy & Product PlanningThe B2B Product Manager Magazine October 2017 is now available. In this issue we discuss the value of listening as one of the most overlooked sales skills, and the value of business conversations. We also examine product usability and its impact on revenue, plus sales demo tips. Be sure to check out our brand new lineup of advanced training programs. MORE
Who defines product positioning? Product managers are responsible for the features of the product and its positioning in the marketplace. Product Management defines the positioning and Marcom delivers the positioning. Ask yourself: does it support the position? MORE
In The Trenches Market & Customer Insights Positioning & Sales Enablement Product Development & Delivery Strategy & Product PlanningIf you have market driven products then don’t you have a market driven company? There are three key differences between market driven products and a market driven product company. Market-driven products, if taken literally, could result in multiple product silos with competing goals and contention over resource allocation. MORE
Blog Market & Customer Insights Positioning & Sales Enablement Roles & Responsibilities Strategy & Product PlanningThe B2B Product Manager Magazine August 2017 is now available. This month we focus on user engagement as a leading indicator of customer value and the subsequent impact on retention and recurring revenue. We also look at the shift from a “market problem” focus to a “customer goal” focus and its impact on growth. MORE
Blog Gathering Market & Customer Insights Portfolio Strategy & Product Planning Positioning & Sales Enablement Roles & ResponsibilitiesThe B2B Product Manager Magazine April 2017 is now available. In this issue we cover everything from selling value in spite of your product’s deficiencies to what makes a rock star product manager to the criticality of the functional designer role. Plus tips for hiring the right product manager and getting unbiased customer feedback. MORE
Positioning describes what your product does—while also describing how it is different than anything else on the market. To be effective, product leaders must profile each competitive offering for company and product positioning. MORE
Product Management Playbook Gathering Market & Customer Insights Portfolio Strategy & Product Planning Positioning & Sales EnablementWealth made simple: news and articles from IRC Wealth. MORE
Blog Gathering Market & Customer Insights Portfolio Strategy & Product Planning Positioning & Sales Enablement Roles & ResponsibilitiesThe B2B Product Manager Magazine May 2017 is now available. In this issue we examine the impact of a customer value culture, why products underperform and three steps to connect corporate strategy to product, marketing and sales execution plans. MORE
The ad men’s challenge was positioning margarine against butter: do we position our margarine as premium, low-cost, middle of the road, or something else? And what other TV shows would make a good short-hand for personas and positioning? MORE
Fear that you will miss … Continue reading → Purpose Trust Communication creativity positivity productivityGuest post by Annabelle Smyth Many companies still hold tight to the old way of doing things. They put you in high-pressure situations and hope that you get all your work done out of fear. MORE
40 
I was running a positioning exercise with a team of product managers and VPs. ” Maybe that’s why so much of the positioning I see is industry gobbledygook : Marketers are trying to impress the leadership instead of the customer. See Positioning with Formulas. MORE
Blog Market & Customer Insights Positioning & Sales Enablement Roles & Responsibilities Strategy & Product PlanningThe B2B Product Manager Magazine March 2018 is now available. We headline our March issue by going back to one of those marketing basics that’s all too easy to forget. We also draw the analogy between a lifestyle change and the shift from a product success culture to a customer success culture. Enjoy our March issue. MORE
″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none” last=”no” hover_type=”none” link=”” border_position=”all”][fusion_text]. Blog Market & Customer Insights Positioning & Sales Enablement Roles & Responsibilities Strategy & Product Planning MORE
When considering how to communicate your value proposition, many firms try to reveal how they’re better ( slightly better) than the competitor—sometimes in really subtle but irrelevant ways. “We use 257-bit encryption—that is a whole bit better than our competitor.” MORE
130 
Differentiation boils down to unique positioning in your sales and marketing efforts with your products and company reputation serving up the proof points. Remember, it has to sound different and mean something different than the competition’s positioning. Blog Portfolio Strategy & Product Planning Positioning & Sales EnablementAs the barriers to entry continue to get lower, technology product lifecycles are becoming increasingly shorter. MORE
Product Management Playbook Positioning & Sales EnablementIn many cases, the product silos that exist internally become transparent to your buyers during the sales cycle, creating the perception you’ve got a bunch of fragmented products instead of integrated solutions. Longer and more difficult sales cycles lie ahead if this is the case. The Playbook: Three tactics that will help you sell a high-value business solution instead of a bunch of tactical products. MORE
Positioning Related Topics 280 Group
FEBRUARY 5, 2018
In this video 280 Group CEO and Founder, Brian Lawley, is joined by Senior Consultant/Trainer, Tom Evans, who is a Product Management and Product Marketing expert.The topic is why good product positioning is so critical for your product and your messaging.
Under10 Playbook
NOVEMBER 29, 2017
Positioning describes what your product does—while also describing how it is different than anything else on the market. To be effective, product leaders must profile each competitive offering for company and product positioning.
Under10 Playbook
NOVEMBER 2, 2016
Who defines product positioning? Product managers are responsible for the features of the product and its positioning in the marketplace. Product Management defines the positioning and Marcom delivers the positioning. Ask yourself: does it support the position?
Under10 Playbook
NOVEMBER 2, 2016
In marketing, positioning is the process by which marketers try to create an image or identity in the minds of their target market for its product, brand, or organization.— Finally it hit me: “Are you trying to figure out my positioning?” ” Upgrade positioning.
Advertisement
To ensure the impact of a new feature is positive, your team can start by testing the feature on vs. the feature off and. Drive Quality. and Velocity with Feature Flags As product development teams move to continuous delivery, managing.
Under10 Playbook
NOVEMBER 2, 2016
I was facilitating a session on product positioning. The team was really nailing it, with a strong focus on customer problems. Then the session came to a crashing halt when the VP of Marketing said, “We need to incorporate the word ‘power.’ ’ Didn’t you notice how the president’s eyes really lit up every time you said ‘power’ yesterday?” ” I could feel the energy leave the room.
Under10 Playbook
NOVEMBER 2, 2016
When considering how to communicate your value proposition, many firms try to reveal how they’re better ( slightly better) than the competitor—sometimes in really subtle but irrelevant ways. “We use 257-bit encryption—that is a whole bit better than our competitor.”
Dear Strategy
MAY 10, 2018
On this week’s episode, host Bob Caporale, President of the product management and product strategy training company Sequent Learning Networks , answers the following question: Dear Strategy: “Which approach or tool should I use for defining the positioning strategy in a Red Ocean?”. The post Dear Strategy: 049 Positioning Yourself in a Red Ocean appeared first on Dear Strategy Podcast.
Dear Strategy
MAY 10, 2018
Dear Strategy: “Which approach or tool should I use for defining the positioning strategy in a Red Ocean?”. The first is the term “Red Ocean” and the second is the term “positioning.” The term “positioning” was made famous by Al Ries and Jack Trout in their co-authored book Positioning: The Battle for Your Mind. The idea behind this concept is that every brand should hold some unique position in the collective minds of its customers.
Advertisement
products are impacting customers in a positive way. IMPACTING CUSTOMERS IN A POSITIVE WAY.
Lead on Purpose
MARCH 13, 2017
Fear that you will miss … Continue reading → Purpose Trust Communication creativity positivity productivityGuest post by Annabelle Smyth Many companies still hold tight to the old way of doing things. They put you in high-pressure situations and hope that you get all your work done out of fear.
Proficientz – Product Management University
NOVEMBER 2, 2017
Blog Market & Customer Insights Positioning & Sales Enablement Roles & Responsibilities Strategy & Product PlanningThe B2B Product Manager Magazine October 2017 is now available. In this issue we discuss the value of listening as one of the most overlooked sales skills, and the value of business conversations. We also examine product usability and its impact on revenue, plus sales demo tips. Be sure to check out our brand new lineup of advanced training programs.
Proficientz – Product Management University
MARCH 27, 2018
Blog Market & Customer Insights Positioning & Sales Enablement Roles & Responsibilities Strategy & Product PlanningThe B2B Product Manager Magazine March 2018 is now available. We headline our March issue by going back to one of those marketing basics that’s all too easy to forget. We also draw the analogy between a lifestyle change and the shift from a product success culture to a customer success culture. Enjoy our March issue.
Proficientz – Product Management University
APRIL 15, 2018
Blog Positioning & Sales EnablementSolution selling is like vanilla ice cream. Everyone knows what it is – it’s simple and meets the most basic criteria for a dessert. Here’s the thing: if you and all of your competitors are using the vanilla ice cream approach to selling, you’re missing an opportunity to showcase your unique value and improve win rates.
Proficientz – Product Management University
JANUARY 30, 2018
Blog Market & Customer Insights Positioning & Sales Enablement Roles & Responsibilities Strategy & Product PlanningThe B2B Product Manager Magazine January 2018 is now available. We’re kicking off 2018 with a discussion on product success metrics and a viewpoint that there’s only one critical metric that’s important over the long term. If you routinely hit that one, all the others will take care of themselves.
Speaker: Ashley Carroll, Partner, Social Capital
If you're serious about making meaningful change to your product management decisions that translates to positive change to your shipped products, register today. In this session, we’ll look beyond revenue as the primary metric in product analytics.
Proficientz – Product Management University
MARCH 8, 2018
Blog Positioning & Sales EnablementThe most basic rule of marketing is so easy to forget. You’ve just purchased some new clothes or shoes online. As part of the transaction, you hand over your email address or mobile number knowing full well that three things are going to happen. You’ll get a receipt via email/text. You’ll get shipping notifications and tracking information via email/text. Before, during and after #2, you get flooded with promotions. Not good!
Proficientz – Product Management University
MARCH 12, 2018
In The Trenches Market & Customer Insights Positioning & Sales Enablement Product Development & Delivery Strategy & Product PlanningIf you have market driven products then don’t you have a market driven company? There are three key differences between market driven products and a market driven product company. Market-driven products, if taken literally, could result in multiple product silos with competing goals and contention over resource allocation.
Proficientz – Product Management University
NOVEMBER 2, 2017
″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none” last=”no” hover_type=”none” link=”” border_position=”all”][fusion_text]. Blog Market & Customer Insights Positioning & Sales Enablement Roles & Responsibilities Strategy & Product Planning
Proficientz – Product Management University
JANUARY 26, 2018
Blog Positioning & Sales EnablementProduct demo themes can improve your sales win rate. The key? They have to be crafted in the customer’s vocabulary and mirror their business goals. Here are three guidelines for creating and using demo themes to improve your sales win rate. 1. Connect the Strategic and Tactical Dots.
Proficientz – Product Management University
FEBRUARY 16, 2017
Product Management Playbook Gathering Market & Customer Insights Portfolio Strategy & Product Planning Positioning & Sales EnablementWealth made simple: news and articles from IRC Wealth.
Proficientz – Product Management University
OCTOBER 25, 2017
Blog Positioning & Sales EnablementThe more you’re talking the less you’re selling. Listening just might be the most underrated and overlooked sales skill of all. If you let buyers talk long enough, they’ll eventually talk themselves into buying whatever you’re selling. Try these three tactics with your next prospect and the odds of a desirable outcome go up exponentially. 1. Ask Insightful Questions.
Proficientz – Product Management University
SEPTEMBER 20, 2017
Define the obstacles each product can eliminate and position, market and sell them under one umbrella – the customer goal. Product Management Playbook Market & Customer Insights Positioning & Sales Enablement Strategy & Product PlanningHere’s what makes solutions-driven product management such a challenge. The vast majority of product companies are a mishmash of products brought together through mergers and/or acquisitions.
Lead on Purpose
NOVEMBER 27, 2017
When you stop … Continue reading → Innovation Learning goals ideas positivity strategic thinking strategyEvery product and service we have today was once an idea. Even the most basic creations did not exist before someone came up with an impression for a better outcome that would be useful in some way.
Proficientz – Product Management University
JUNE 26, 2017
Blog Gathering Market & Customer Insights Portfolio Strategy & Product Planning Positioning & Sales Enablement Roles & ResponsibilitiesThe B2B Product Manager Magazine June 2017 is now available. This month we look at the customer value chain from start to finish using the relay race analogy and how your organization can consistently win that race and dominate the market.
Proficientz – Product Management University
AUGUST 28, 2017
Blog Market & Customer Insights Positioning & Sales Enablement Roles & Responsibilities Strategy & Product PlanningThe B2B Product Manager Magazine August 2017 is now available. This month we focus on user engagement as a leading indicator of customer value and the subsequent impact on retention and recurring revenue. We also look at the shift from a “market problem” focus to a “customer goal” focus and its impact on growth.
Proficientz – Product Management University
FEBRUARY 14, 2017
And yet, they’re still challenged to articulate key value points that hook a prospect and position your products in a manner that’s compelling. Chances are your salespeople will hear several of the scenarios you’ve covered during the training and can position your solutions appropriately. Laminate and distribute during training for a quick positioning reference card. Blog Positioning & Sales Enablement
Proficientz – Product Management University
OCTOBER 24, 2017
Product Management Playbook Positioning & Sales EnablementIn many cases, the product silos that exist internally become transparent to your buyers during the sales cycle, creating the perception you’ve got a bunch of fragmented products instead of integrated solutions. Longer and more difficult sales cycles lie ahead if this is the case. The Playbook: Three tactics that will help you sell a high-value business solution instead of a bunch of tactical products.
Proficientz – Product Management University
OCTOBER 24, 2017
Product Management Playbook Positioning & Sales EnablementIn many cases, the product silos that exist internally become transparent to your buyers during the sales cycle, creating the perception you’ve got a bunch of fragmented products instead of integrated solutions. Longer and more difficult sales cycles lie ahead if this is the case. The Playbook: Three tactics that will help you sell a high-value business solution instead of a bunch of tactical products.
Proficientz – Product Management University
MAY 24, 2017
Product Management Playbook Positioning & Sales EnablementProduct demo objections are a staple of the sales process in the B2B software business. Your competitor’s products have just as many or more deficiencies than yours. Don’t get too worked up over it. Successful demos require that you master the art of making certain product deficiencies seem trivial in the grand scheme of the overall solution. How do you do it? By asking the right questions early in the sales cycle.
Proficientz – Product Management University
OCTOBER 17, 2017
Blog Market & Customer Insights Positioning & Sales Enablement Strategy & Product PlanningThere’s a significant difference between learning product management skills and going through a product management training course. Learning is where things get far more interesting. From the time I was a teenager, I aspired to be a decent golfer – just good enough to beat my friends at the time and not embarrass myself later on in life when playing with colleagues or clients.
Proficientz – Product Management University
OCTOBER 17, 2017
Blog Market & Customer Insights Positioning & Sales Enablement Strategy & Product PlanningThere’s a significant difference between learning product management skills and going through a product management training course. Learning is where things get far more interesting. From the time I was a teenager, I aspired to be a decent golfer – just good enough to beat my friends at the time and not embarrass myself later on in life when playing with colleagues or clients.
Spice Catalyst
NOVEMBER 4, 2017
Q&A Cross-Functional Roles product management Product Management Role Product management training Product Manager Product Managing product marketing Product marketing Management training Product Planning product positioning The Product Management Role
Proficientz – Product Management University
MARCH 11, 2017
Differentiation boils down to unique positioning in your sales and marketing efforts with your products and company reputation serving up the proof points. Remember, it has to sound different and mean something different than the competition’s positioning. Blog Portfolio Strategy & Product Planning Positioning & Sales EnablementAs the barriers to entry continue to get lower, technology product lifecycles are becoming increasingly shorter.
Proficientz – Product Management University
MAY 24, 2017
Blog Gathering Market & Customer Insights Portfolio Strategy & Product Planning Positioning & Sales Enablement Roles & ResponsibilitiesThe B2B Product Manager Magazine May 2017 is now available. In this issue we examine the impact of a customer value culture, why products underperform and three steps to connect corporate strategy to product, marketing and sales execution plans.
Proficientz – Product Management University
JUNE 20, 2017
The marketing and sales enablement function has three goals: Create a corporate résumé (positioning) that communicates your strategic value to the market in the customers’ vocabulary. Blog Gathering Market & Customer Insights Portfolio Strategy & Product Planning Positioning & Sales Enablement Product Development & Delivery Roles & Responsibilities
Proficientz – Product Management University
MAY 22, 2017
The answers are your core value propositions that drive marketing, sales, pricing, competitive positioning, etc. Blog Gathering Market & Customer Insights Portfolio Strategy & Product Planning Positioning & Sales Enablement Roles & ResponsibilitiesA customer value culture exists when your entire organization is driven by the strategic goals of your target customers. When that culture exists, you’re consistently rewarded with predictable growth.
Proficientz – Product Management University
MAY 2, 2017
In The Trenches Positioning & Sales EnablementHow reliable is our “voice of the customer” when the only source is sales feedback? Sales feedback is important but it’s one data point only. Voice of the customer is more encompassing and consists of research that comes from a broader spectrum of customers, prospects analysts and industry thought leaders that go far beyond the sales pipeline.
Proficientz – Product Management University
APRIL 18, 2017
Blog Gathering Market & Customer Insights Portfolio Strategy & Product Planning Positioning & Sales Enablement Roles & ResponsibilitiesThe B2B Product Manager Magazine April 2017 is now available. In this issue we cover everything from selling value in spite of your product’s deficiencies to what makes a rock star product manager to the criticality of the functional designer role. Plus tips for hiring the right product manager and getting unbiased customer feedback.
Proficientz – Product Management University
APRIL 18, 2017
Blog Gathering Market & Customer Insights Portfolio Strategy & Product Planning Positioning & Sales Enablement Roles & ResponsibilitiesThe B2B Product Manager Magazine April 2017 is now available. In this issue we cover everything from selling value in spite of your product’s deficiencies to what makes a rock star product manager to the criticality of the functional designer role. Plus tips for hiring the right product manager and getting unbiased customer feedback.
INDUSTRY INSIGHTS YOUR PEERS ARE READING
Let's personalize your content