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Importance of Product Positioning

Spice Catalyst

This video illustrates why it is vital to properly position a product or service in the market. Spice Catalyst teaches how to go about doing product positioning in its Product Market Strategy and Positioning Workshops and online courses.

The Relationship Between Positivity and Productivity (And How to Make It Work for You)

Lead on Purpose

Fear that you will miss … Continue reading → Purpose Trust Communication creativity positivity productivityGuest post by Annabelle Smyth Many companies still hold tight to the old way of doing things. They put you in high-pressure situations and hope that you get all your work done out of fear.

Positioning, messaging, and ownership

Under10 Playbook

Who defines product positioning? Product managers are responsible for the features of the product and its positioning in the marketplace. Product Management defines the positioning and Marcom delivers the positioning. Ask yourself: does it support the position?

Positioning with formulas

Under10 Playbook

In marketing, positioning is the process by which marketers try to create an image or identity in the minds of their target market for its product, brand, or organization.— Finally it hit me: “Are you trying to figure out my positioning?” ” Upgrade positioning.

Positioning (and naming) in tiers

Under10 Playbook

I was running a positioning exercise with a team of product managers and VPs. ” Maybe that’s why so much of the positioning I see is industry gobbledygook : Marketers are trying to impress the leadership instead of the customer. See Positioning with Formulas.

Product Demos: Selling Value in Spite of Product Deficiencies

High Octane Product Management

Blog Positioning & Sales EnablementSales revenue would come easier if your products had every capability that prospects thought they needed during the buying cycle. Unfortunately, it will never be reality. Your products will always be deficient in someone’s opinion. Don’t sweat it. Here’s how to respond to product deficiencies while still selling value.

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Mindfulness Tips for Product Managers and Product Owners

Roman Pichler

Tip #5: Be Positive. But I recommend that no matter how challenging things are, you should look for the positives, the healthy traits in people (without ignoring unhealthy habits and wrong behaviour). A great way to foster a positive attitude is to cultivate gratefulness.

The 7 Product Dimensions: A Guide to Asking the Right Questions

bpma ProductHub

A business partner might be more focused on the market, revenue, or competitive position. It’s a unique position that not only helps derive product value but helps bridge what could be disparate and siloed business functions.

What’s Different about Managing SaaS Products?

On Product Management

As customers adopt Software as a Service (SaaS) in record numbers, those software providers that effectively leverage SaaS’ unique advantages will move into industry-leading positions. By Felicia Anderson SaaS provides a treasure trove of new user insights. Companies that fail to do so will lose competitive ground. Here are 3 areas that every SaaS product […]. Guest Blogger Intuit Metrics Product Management SaaS/Cloud Strategy User Experience

7 Ways Product Managers Can Counter Experience Bias


Even if it’s an entry-level position, you must have done something beforehand to merit a company handing the fate of a feature or product over to you. No one comes to a product management job as a blank slate.

The Evolution of Modern Product Discovery

Product Talk

And the other side of it is the really positive, appreciative inquiry question, which is, for my customers who are engaging today, why are they doing it? Product management is evolving quickly.

Why This Opportunity Solution Tree is Changing the Way Product Teams Work

Product Talk

But to the grandmasters, they were able to understand what moves led to this position and were able to cycle through next moves and their potential outcomes. I’ve found a visual aid that is profoundly changing the way teams work.

The Ideal Product Marketing Candidate for B2B

High Octane Product Management

Product marketing’s top focus is helping salespeople understand their target customers as well as those customers understand themselves, and then positioning product solutions accordingly. As the person who trains the salesforce on product and competitive positioning, product marketing has to deliver presentations to the salesforce in the same inspirational manner they want salespeople to deliver them to customers. Wealth made simple: news and articles from IRC Wealth.

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Should Product Owners be Servant-Leaders?

Roman Pichler

Recall that we all have healthy and unhealthy traits and remind yourself of the individual’s positive qualities. What Is Servant-Leadership? Servant-leadership means that “one wants to serve, to serve first. Then conscious choice brings one to aspire to lead,” writes Robert Greenleaf , the creator of the servant-leadership model. Servant-leaders want to “make sure that other people’s highest priority needs are being served” so that they “become healthier, wiser, freer, more autonomous.”.

7 Customer Feedback Nightmares Every Product Manager Should Avoid


While it’s a poignant quote, it doesn’t mean unhappy customers are your goal (there’s only so much positive spin Silicon Valley can put on failure). Bill Gates once famously said “Your most unhappy customers are your greatest source of learning.”

4 Traits of Successful Product Leaders


But within their own company, product leaders must deliver similar plans to their colleagues if they want to establish and maintain their position of leadership. “To Persuade others that having a strong product team is a net positive for the company.”.

Decision Time: How Decision Rules Help You Make Better Product Decisions

Roman Pichler

When applied correctly, it also sends a positive signal to the appointed decision makers: it shows that you trust them and value their expertise. Decisions, Decisions. “Is Is everybody OK with changing the release goal for Q3?”, asks Julie, the product manager.

Product Management for Dummies

Product Bookshelf

” The book contains a lot of product strategy, positioning, and go to market content which is often missing in books that focus primarily on execution. Positioning and Market segments. Positioning, messaging, and segmentation is often taken for granted and glossed over.

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The Simple Guide to Product Management

bpma ProductHub

It also helps product managers think critically about the future of their product, whether it addresses a market need and how to position it as industries change. Contributed by Cynthia Andre.

Selection Criteria for Product Management Tools

PM Hardcore

Positioning and value propositions – what my product does for my segment, and why it’s a better solution than the competition. Tools For What We Do. As a product manager, I’d like to find some tools that help me do my job. I deal with: Customers – finding their problems and listening to their product feedback. Markets – my segments, their problems, and how to reach them with my solution (and if they are big enough for me to make money).

How to Start a Career in Behavioral Design

Nir Eyal

Six years ago, I was in a position that many people early in their careers find themselves in: I had no idea what I wanted to do with my life. Nir’s Note: This guest post is by Erik Johnson. Erik applies behavioral design principles on The Behavioral Insights Team at Morningstar. My first job out of college […]. The post How to Start a Career in Behavioral Design appeared first on Nir and Far. Behavior Design In Action Behavior design behavioral design career

Interview: A Chat with BPMA Mentor and Edx CTO, Mark Haseltine

bpma ProductHub

Product managers dealt heavily with pricing, positioning and communications. Last fall, I had the opportunity to begin a six month mentorship program through the BPMA. Being paired with my mentor Mark Haseltine, CTO at Edx, was a unique and valuable experience.

Story: Career Advice and Growing in Product Management

bpma ProductHub

The moral of the story is to be patient early in your career and listen to those that have been in your position before.

Climbing the Product Management Career Ladder

bpma ProductHub

The definition of “strategic” is about results: delivering solutions that have strategic value to the customer, which in turn delivers strategic value to your organization in the form of growth, profitability and competitive position. Contributed by John Mansour.

Selling Around Deficiencies, Rock Star Product Managers & The Functional Designer Role

High Octane Product Management

Blog Gathering Market & Customer Insights Portfolio Strategy & Product Planning Positioning & Sales Enablement Roles & ResponsibilitiesThe B2B Product Manager Magazine April 2017 is now available. In this issue we cover everything from selling value in spite of your product’s deficiencies to what makes a rock star product manager to the criticality of the functional designer role. Plus tips for hiring the right product manager and getting unbiased customer feedback.

Why Your Product Must Stand for Something

Mind the Product

As a data scientist, he’s also been in the unique position of being able to observe how people behave in the dating world when no one is watching them. Christian Rudder, co-founder of dating site OkCupid, has learned a lot about online dating behaviour.

Why You Aren’t Learning As Much As You Could From Your Experiments

Product Talk

Based on the popularity of New Year’s resolutions she posited what she called her “Fresh Start” theory. From a collection of facts—the behavior of many people—she posited a theory—that people are more likely to set goals at the New Year because they consider it a fresh start.

Product Management Memory Lane with Alyssa Dver

bpma ProductHub

Today, he is focused on growing revenue and building web products that have a positive impact on this world. Contributed by Saikrishna Chavali. Kicking off the 2017 BPMA calendar is Alyssa Dver on using Neuroscience to build confidence.

Getting Developers’ Buy-In on Build versus Buy

Mironov Consulting

Restating the above in a positive way, we get the ongoing stream of improvements that our vendor is building for thousands of existing customers. (“Look: they have reporting APIs and opened-email statistics.

A Product Manager’s Guide to Strong Team Communication

Mind the Product

Product managers and their more recent Agile brethren, product owners, hold one of the most demanding positions in an organisation. With the abundance of requests and decisions that your position demands, your schedule can easily look like a papier-maché model of Quasimodo’s head.

On Being a Pragmatic Marketing Instructor

Product Beautiful

Around the Spring of 2010, Pragmatic Marketing opened a role for a new Instructor position. This week, I was fortunate enough to receive a new opportunity within Pragmatic Marketing , and accepted a new role as Vice President of Products.

Dual-Track Agile: Why Messy Leads to Innovation

Mind the Product

After having positive results from all four questions in the discovery track, we decided to give the digest email a ‘go’, and moved our idea from the discovery track into the delivery track. We saw positive results immediately. What is Dual-Track Agile?

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The Universal Product Management Framework: 3 Questions and an Org Chart

High Octane Product Management

Product Management Playbook Gathering Market & Customer Insights Portfolio Strategy & Product Planning Positioning & Sales EnablementWealth made simple: news and articles from IRC Wealth.

Product Owner Manager – Alone Together

Tyner Blain

The product manager is bringing in the perspectives of competitive positioning, additional stakeholders and ecosystems, organizational capabilities, etc., The way I positioned these two roles was to acknowledge two “truths.” Product owners and product managers.

9 tips from TED speakers on successful product management

Mind the Product

Sinek posits that what makes a company a cut above the rest is that it builds its business from the core out to the outer layer. Frugal innovation pushes you to perceive limitations positively, treating them as opportunities rather than obstacles to overcome.

How Minimum Viable Products & Features Helped Me Write My New Book

Roman Pichler

But I also know that I am unlikely to create the right product if the responses are always positive. Minimum Viable Product #1. Writing a book is a complex and at times challenging endeavour: it took me over two years to write and publish my latest book.

It’s time to get your Ph.D. in Sales Comp

Product Beautiful

I think we all now have a clear understanding of your product, its pricing and competitive positioning, and how it can help the company. A few years ago, I was working for a large company here in Austin.

Scaling Lean Principles by Jeff Gothelf

Mind the Product

For lean and agile thinking to work we need to have a humble mindset… we work in software, which is complex and unpredictable, and it requires the organization from the top down to embrace a position of humility.”.

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Differentiation and Innovation: Your Ticket to Surviving Product Commoditization

High Octane Product Management

Differentiation boils down to unique positioning in your sales and marketing efforts with your products and company reputation serving up the proof points. Remember, it has to sound different and mean something different than the competition’s positioning. Blog Portfolio Strategy & Product Planning Positioning & Sales EnablementAs the barriers to entry continue to get lower, technology product lifecycles are becoming increasingly shorter.

Product Training for Sales – More Buyer, Less Product!

High Octane Product Management

And yet, they’re still challenged to articulate key value points that hook a prospect and position your products in a manner that’s compelling. Chances are your salespeople will hear several of the scenarios you’ve covered during the training and can position your solutions appropriately. Laminate and distribute during training for a quick positioning reference card. Blog Positioning & Sales Enablement