The Surprising Benefits of Unconditional Positive Regard
Nir Eyal
JULY 13, 2020
The post The Surprising Benefits of Unconditional Positive Regard appeared first on Nir and Far. Motivation
Positioning Related Topics 
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Product Positioning vs. Market Positioning: The Key Difference
Product Management University
MARCH 1, 2021
If you’ve ever asked yourself, What the biggest difference is between product positioning vs. market positioning? In its simplest form, it’s the target audience and the scope of what you’re positioning. The Playbook: Product Positioning.
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How to Find the Ideal Product Positioning with Perceptual Mapping
The Product Coalition
DECEMBER 12, 2022
Perceptual Mapping is perhaps one of my favourite competitive analysis and Product Positioning tools. product-management ux agile product-positioning startupContinue reading on Product Coalition ».
Top 5 Reasons Your Product Positioning Falls on Deaf Ears
Product Management University
SEPTEMBER 7, 2022
If you create your product positioning in a way that does the exact same thing, your marketing and sales efforts will yield noticeably better results. Effective product positioning boils down to telling your target customers things you know they’d agree with.
Positioning to Win: How to Harness a Product Superpower
Speaker: April Dunford, Executive Consultant, Speaker, and Author
Positioning forms the foundation of a product's go-to market strategy. Your marketing plans, your sales strategy, your customer segmentation, your product roadmap - each of these uses positioning as an input. Yet as important as positioning is, it is deeply misunderstood. In this session, April Dunford is going to arm you with the tools you need to master positioning.
5 Product Positioning Mistakes to Absolutely Avoid
Mind the Product
DECEMBER 29, 2020
A product marketer acquaintance of mine – Mukul – recently asked for some advice on his product positioning. The very first thing I did was ask him about his process – what work had gone into his positioning decisions.
Positioning jujitsu
Business of Software Conference
FEBRUARY 3, 2022
The ever wonderful April Dunford returns to the BoS Podcast with her talk from Europe 2020 thats helps you use strategic positioning to carve out a place in the market where you can win against any competitor of any size. Happy listening. BoS Updates
SUNDAY REWIND: Five steps to positioning your product
Mind the Product
DECEMBER 12, 2021
In a sea of products, how do we position ours so that they stand out from the crowd? We revisit a post from Vikash Koushik Sreenivasan where he shares some simple steps to effective positioning. [.] General Positioning Sunday Rewind
The Power of Product Positioning and the “7 Ps” Marketing Mix
280 Group
SEPTEMBER 16, 2021
PlayStation Classic was designed with far too little consideration into product positioning — the most important point of product marketing — and the blunder in sales was a direct result of this glaring oversight. What is Product Positioning? That’s the power of positioning.
The Importance of Product Positioning
280 Group
FEBRUARY 5, 2018
In this video 280 Group CEO and Founder, Brian Lawley, is joined by Senior Consultant/Trainer, Tom Evans, who is a Product Management and Product Marketing expert.The topic is why good product positioning is so critical for your product and your messaging. Watch the Video Product positioning is one of those topics that Tom finds to be highly misunderstood in the marketplace. The post The Importance of Product Positioning appeared first on 280 Group Product Management.
Positioning Your Community: How to Find and Deliver Your Community's Unique Value
Speaker: Richard Millington, the Founder of FeverBee
Join us on Tuesday, May 11th at 12:00 PM EDT for a webinar led by Richard Millington, the Founder of FeverBee. Richard will talk through FeverBee’s approach to identifying and delivering on an organization's unique value.
Do Contractors Influence Teams Positively or Negatively?
The Product Coalition
MARCH 22, 2022
What do we know about having contractors on product & engineering teams? Continue reading on Product Coalition ». agile teamwork contractors research software-development
How to Create Your Product Positioning Around “THE BIG WHY”
Product Management University
AUGUST 7, 2022
You want to create your product positioning in a way that makes your unique value easy for buyers to understand and even easier for your sales team to articulate. Here’s the thing about product positioning that keeps it simple for product marketers.
Crafting a Useful Positioning Statement
Actuation Consulting
FEBRUARY 25, 2019
A strong positioning statement is an important ingredient for success. In this post we share some tips for developing a well thought out positioning statement. What is a Positioning Statement? A well-crafted positioning statement brings together your overall value proposition with your positioning for a product. A Good Positioning Statement Framework. Four Essentials for a Useful Positioning Statement. Other Forms for Your Positioning Statement.
How To Position a Product
BrainMates
DECEMBER 2, 2019
Product positioning is an important part of a product marketing strategy. Why does product positioning matter? Product Positioning is a core marketing tool that can help to convince potential buyers to select your product from the sea of other possibilities.
Better Learning, Better Results: A Guide for Product and Project Leaders
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Continuous improvement is the differentiator that can drive your team to the next level. Download our 4-step guide to collaborative learning and position your team for success.
June BOM: Positioning
Pragmatic Marketing
MAY 31, 2018
June’s Box of the Month is positioning. Then you can create internal positioning documents for developing external messages that focus on each key buyer or persona. We’ll discuss the differences between branding and positioning , ways to strengthen positioning using product message maps , and why positioning should be done before gaining executive approval for a product or feature.
Powerful Product Positioning: Follow These Three Rules
Product Management University
JANUARY 18, 2019
Powerful product positioning usually boils down to the best story, which is not always the best product. Great positioning is centered on the aspirations of your target customers and why those aspirations are so important to their success. The post Powerful Product Positioning: Follow These Three Rules appeared first on Proficientz. Product Management Playbook Positioning & Sales Enablement
Positioning for Product Managers
Sachin Rekhi
AUGUST 7, 2019
Positioning, while classically considered part of the marketing world, is absolutely essential for every product manager to understand. Positioning refers to the place that a brand occupies in the minds of customers and its perceived differentiation from its competitors. Positioning ultimately dictates the frame of reference that your customers leverage when evaluating your product. The most classic literature on positioning comes from Jack Trout's book, Differentiate or Die.
Product Positioning Tip 6 of 7: Structuring a Positioning Presentation
Product Management University
OCTOBER 10, 2019
Sign up for The Art & Science of Positioning Solutions. Product Positioning Tip 5 of 7: Include Emotion. Product Positioning Tip 4 of 7: “Net It Out” Value Themes for Greater Simplicity. Product Positioning Tip 3 of 7: Verbalizing a Product Overview in 30 Seconds. Product Positioning Tip 2 of 7: Creating Headlines That Hook. Product Positioning Tip 1 of 7: Use Results to Communicate Differentiation. You’ve surely experienced this scenario.
Iterate Your Way to a Top Analytics Product Experience
Speaker: Richard Cheng, Associate Product Manager, Mark43
Mark43 is on a mission to bring public safety data management into the 21st century. To fix traditionally paper-heavy and error-prone processes, they needed a secure and easy-to-use product experience that simplified and unified crime data collection and management.
Top 10: Why Salespeople Don’t Use Corporate Positioning Decks
Product Management University
NOVEMBER 2, 2021
Directly from many salespeople (clients) over the past 20 years, here are the most popular responses (in no particular order) to the question, “Why don’t you use the corporate positioning deck? “All about us” positioning is a monologue, not a conversation.
Five Steps to Positioning Your Product
Mind the Product
OCTOBER 11, 2019
If building products is hard, positioning your product is harder. No matter what you build and sell, how you position your product dictates what you do. How you prioritize, marketing campaigns, sales strategy, it all changes based on how your product is positioned. How do you position your product? The tone and the angle you use to position your product will depend on the market and the buyer’s state of mind you’ve surmised from steps 3 and 4.
Position Products Perfectly, Prototyping Properly: Product Management Alphabet Aerobics
The Product Coalition
JULY 11, 2022
Position Products Perfectly, Prototyping Properly: Product Management Alphabet Aerobics was originally published in Product Coalition on Medium, where people are continuing the conversation by highlighting and responding to this story.
The positive effects of the pandemic on UXR
StudioTeam
OCTOBER 9, 2021
Such a positive outlook didn’t happen overnight. To end on a positive note, the world of research has expanded incrementally. The post The positive effects of the pandemic on UXR appeared first on UX Studio.
Bridging the Online and Offline: How to Apply Product Thinking to Expanding Your eCommerce Business
Speaker: John Cutler, Product Evangelist and Coach at Amplitude
In a post-COVID world, online retailers are forced to reevaluate their position and address the challenge of adopting new customer experiences. Even brick and mortar businesses are integrating more digital approaches to CX -- testing out loyalty programs and subscription-based models. Join John Cutler, Product Evangelist and Coach at Amplitude, for this enlightening discussion on the current state of the ecommerce landscape.
Positioning Technical Features to Sound Simple
Product Management University
DECEMBER 6, 2018
Our product is very unique technically, but we’re having trouble positioning technical features in non-technical terms. The biggest mistake most people make when they try to position technical features is that they try to explain HOW they work. Positioning is 80% about WHO, WHAT & WHY. The post Positioning Technical Features to Sound Simple appeared first on Proficientz. In The Trenches Positioning & Sales Enablement
How Vision, Strategy and Positioning are Related.
Business of Software Conference
MAY 9, 2022
April Dunford: Confusing Positioning and Strategy. I do positioning, and they’re like, hey, yeah, it’s the same thing.” How are vision, strategy, and positioning related? Positioning. Positioning is about customers.
How to develop a positive mental health culture as a product leader
Mind the Product
APRIL 25, 2022
How can product leaders develop a positive mental health culture to ensure that their teams are supported and performing at their best? [.] Read more » The post How to develop a positive mental health culture as a product leader appeared first on Mind the Product.
Sales, Positioning and the Nobody Zone
Product Management University
NOVEMBER 13, 2018
” Good sales positioning and discovery techniques can help you understand true buyer motivations so you don’t end up in the Nobody Zone. This stage is where your company messaging and solution positioning can fully engage buyers or push them away. This is where good positioning pays huge dividends because your sales and marketing materials speak the buyer’s language before the issues have been formally discussed. Blog Positioning & Sales Enablement
Product Management: Guide to Thriving as a Product Manager
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As more organizations move from project to product thinking, Product Managers are occupying increasingly crucial roles. Download this guide to learn tips and strategies that will help you grow into a strong Product Manager and thrive in the position.
Product Positioning: Overcoming Seven Obstacles to a Great Value Story
Product Management University
SEPTEMBER 24, 2019
Here’s an example of product positioning at its finest. Product knowledge is a big fat handicap when it comes to positioning value because it forces you to overthink everything. As product managers and product marketers, all you have to do is bring their vision of success to life with your positioning and you’ve got a winner. Here are seven common obstacles and a few simple remedies that’ll help you create great product positioning.
Who Should Own Product Positioning?
Pragmatic Marketing
JUNE 12, 2018
Product positioning is a key element of product management. Positioning documents will define your product category, the problems it solves and the personas it serves. So how does this model impact product positioning ? A product’s position is what it does and for whom. A positioning document contains the who and what. It turns positioning into messaging. Positioning is what we'll say; the messaging is how we'll say it.
Positioning strategies of the leading Financial Planning & Analysis companies
Messages that Matter
JUNE 27, 2022
Messages that Matter Messages that Matter Note to readers: On a regular basis I evaluate the major B2B software markets to determine how companies in a particular market are positioned relative to each other. What is positioning? But at least Kepion’s position differentiates.
Product Positioning Tip 5 of 7: Include Emotion
Product Management University
OCTOBER 7, 2019
The Playbook : The #1 rule of positioning is that it has to reflect the customer’s mindset. Interesting, emotional and credible positioning is a delicate balance. Sign up for The Art & Science of Positioning Solutions. Product Positioning Tip 4 of 7: “Net It Out” Value Themes for Greater Simplicity. Product Positioning Tip 3 of 7: Verbalizing a Product Overview in 30 Seconds. Product Positioning Tip 2 of 7: Creating Headlines That Hook.
Six New Year Resolutions for Product Managers
Advertiser: Prodpad
It’s 2021, a new year, a new hope. Find out how ProdPad’s six New Year Resolutions for product managers will help you make positive changes for the way you think about product management as a practice and for how you do your job.
Is It Easier to Position Products You Haven’t Built Yet?
Product Management University
MARCH 9, 2020
People in marketing, sales and even on our product teams could position products we hadn’t built yet and do it with remarkable clarity. We weren’t nearly as good positioning products we already had. Product Positioning Tip 3 of 7: Verbalizing a Product Overview in 30 Seconds.
A Positive Customer Survey for More Referrals? The Supreme Guide
Usersnap
OCTOBER 21, 2021
They can provide positive feedback in the survey, and ultimately give you a great referral. The position of each customer is then known by segmenting the respondents into 3 groups ( detractors, neutrals, and promoters ). The post A Positive Customer Survey for More Referrals?
The Ultimate Guide to Positioning
Pragmatic Marketing
JUNE 19, 2018
Ask five people what positioning means and you’ll likely get five different answers. Positioning is often used in place of value proposition and vice versa; sometimes both get confused with messaging. There is agreement on one thing: Successful positioning should create a connection with potential customers that results in selling more products and services. What Positioning Isn’t. Stake out a Market Position.
The Art of Positive Confrontation
The Product Coalition
FEBRUARY 29, 2020
“ -That’s the feeling a positive facilitator has… Continue reading on ProductCoalition.com ». “Looks like this isn’t working. This sort of thing happens. I need to try something else.“
6 Ways to Secure (More Of) a Budget for Your Customer Education Program
Advertiser: Skilljar
Whether you’re looking to kickstart or expand your customer education program, you need access to a budget. Learn how you can demonstrate the positive ROI of customer training and make the case for securing a larger budget in our latest eBook!
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