Importance of Product Positioning

Spice Catalyst

This video illustrates why it is vital to properly position a product or service in the market. Spice Catalyst teaches how to go about doing product positioning in its Product Market Strategy and Positioning Workshops and online courses.

The Relationship Between Positivity and Productivity (And How to Make It Work for You)

Lead on Purpose

Fear that you will miss … Continue reading → Purpose Trust Communication creativity positivity productivityGuest post by Annabelle Smyth Many companies still hold tight to the old way of doing things. They put you in high-pressure situations and hope that you get all your work done out of fear.

Trending Sources

Positioning, messaging, and ownership

Under10 Playbook

Who defines product positioning? Product managers are responsible for the features of the product and its positioning in the marketplace. Product Management defines the positioning and Marcom delivers the positioning. Ask yourself: does it support the position?

Positioning with formulas

Under10 Playbook

In marketing, positioning is the process by which marketers try to create an image or identity in the minds of their target market for its product, brand, or organization.— Finally it hit me: “Are you trying to figure out my positioning?” ” Upgrade positioning.

Creating a “Customer Value” Culture, Powered by Product Management & Product Marketing

High Octane Product Management

The answers are your core value propositions that drive marketing, sales, pricing, competitive positioning, etc. Blog Gathering Market & Customer Insights Portfolio Strategy & Product Planning Positioning & Sales Enablement Roles & ResponsibilitiesA customer value culture exists when your entire organization is driven by the strategic goals of your target customers. When that culture exists, you’re consistently rewarded with predictable growth.

What are you NOT? Defining your competitive position

Under10 Playbook

When considering how to communicate your value proposition, many firms try to reveal how they’re better ( slightly better) than the competitor—sometimes in really subtle but irrelevant ways. “We use 257-bit encryption—that is a whole bit better than our competitor.”

7 Ways Product Managers Can Counter Experience Bias


Even if it’s an entry-level position, you must have done something beforehand to merit a company handing the fate of a feature or product over to you. No one comes to a product management job as a blank slate.

7 Customer Feedback Nightmares Every Product Manager Should Avoid


While it’s a poignant quote, it doesn’t mean unhappy customers are your goal (there’s only so much positive spin Silicon Valley can put on failure). Bill Gates once famously said “Your most unhappy customers are your greatest source of learning.”

Managing Product Teams for Success

Product Talk

The product team is closest to the customer and the technology and is in the best position to assess what’s feasible and desirable. I’ve been thinking about the challenges of managing product teams by outcomes.

What’s Different about Managing SaaS Products?

On Product Management

As customers adopt Software as a Service (SaaS) in record numbers, those software providers that effectively leverage SaaS’ unique advantages will move into industry-leading positions. By Felicia Anderson SaaS provides a treasure trove of new user insights. Companies that fail to do so will lose competitive ground. Here are 3 areas that every SaaS product […]. Guest Blogger Intuit Metrics Product Management SaaS/Cloud Strategy User Experience

Product Demos: Selling Value in Spite of Product Deficiencies

High Octane Product Management

Blog Positioning & Sales EnablementSales revenue would come easier if your products had every capability that prospects thought they needed during the buying cycle. Unfortunately, it will never be reality. Your products will always be deficient in someone’s opinion. Don’t sweat it. Here’s how to respond to product deficiencies while still selling value.

B2B 9

4 Traits of Successful Product Leaders


But within their own company, product leaders must deliver similar plans to their colleagues if they want to establish and maintain their position of leadership. “To Persuade others that having a strong product team is a net positive for the company.”.

Dealing with Difficult Stakeholders and Team Members

Roman Pichler

Additionally, bring to mind the positive qualities of the difficult person. It’s a Common Challenge. You just can’t make up your mind. I really wish that for once, you gave us clear priorities,” Jane said accusingly at the end of the workshop and walked out of the room. [1]

How to Improve Your Experiment Design (And Build Trust in Your Product Experiments)

Product Talk

The news cycle that day was overly positive and skewed the results. However, doing this will increase your chance of false positives and lead to many wasted experiments. I’ve got a pet peeve to share with you. If you’ve been following along with the growth of the Lean Startup and other experimental methods, you’ve probably come across this hypothesis format: We believe [this capability]. Will result in [this outcome].

Mindfulness Tips for Product Managers and Product Owners

Roman Pichler

Tip #5: Be Positive. But I recommend that no matter how challenging things are, you should look for the positives, the healthy traits in people (without ignoring unhealthy habits and wrong behaviour). A great way to foster a positive attitude is to cultivate gratefulness.

The 7 Product Dimensions: A Guide to Asking the Right Questions

bpma ProductHub

A business partner might be more focused on the market, revenue, or competitive position. It’s a unique position that not only helps derive product value but helps bridge what could be disparate and siloed business functions.

How To Fix A Product Management Mistake: Diet Pepsi

The Accidental Product Manager

Social media lit up with long-time Diet Pepsi drinkers calling the new drink “yuck” and “unpalatable” Ultimately, the internet’s ratio of negative to positive comments was 6:1. Pepsi’s product managers screwed up Diet Pepsi, can they fix it?

The Evolution of Modern Product Discovery

Product Talk

And the other side of it is the really positive, appreciative inquiry question, which is, for my customers who are engaging today, why are they doing it? Product management is evolving quickly.

Why This Opportunity Solution Tree is Changing the Way Product Teams Work

Product Talk

But to the grandmasters, they were able to understand what moves led to this position and were able to cycle through next moves and their potential outcomes. I’ve found a visual aid that is profoundly changing the way teams work.

How do I get into Product Management?

bpma ProductHub

There’s a couple ways to do this: vie for a PM role outside of your current position or pick up product management experience on the side by helping the product team at your current place of work. The Path to Product Management.

Let’s Abandon Customers and Users

Mironov Consulting

I spend a lot of time sifting through documents, positioning and stories – trying to figure out who we’re talking about. As a product manager, I think it’s my obligation to bring clarity and precision to discussions… so talking generically about customers or users can be exasperating.

Gleaning Product Insights from Your User Onboarding Process


If you see that onboarding activities are making a positive impact on usage, you can explore other ways to deliver the same information to longer-term customers that aren’t as engaged with your solution.

Should Product Owners be Servant-Leaders?

Roman Pichler

Recall that we all have healthy and unhealthy traits and remind yourself of the individual’s positive qualities. What Is Servant-Leadership? Servant-leadership means that “one wants to serve, to serve first. Then conscious choice brings one to aspire to lead,” writes Robert Greenleaf , the creator of the servant-leadership model. Servant-leaders want to “make sure that other people’s highest priority needs are being served” so that they “become healthier, wiser, freer, more autonomous.”.

Product Management Synapses

Tyner Blain

Focus on defending our existing customer base (the forest) to sustain a niche high-value, high-price market position. You know you’re a product manager when this image causes more than a chuckle.

Product Management for Dummies

Product Bookshelf

” The book contains a lot of product strategy, positioning, and go to market content which is often missing in books that focus primarily on execution. Positioning and Market segments. Positioning, messaging, and segmentation is often taken for granted and glossed over.

Books 33

The Ideal Product Marketing Candidate for B2B

High Octane Product Management

Product marketing’s top focus is helping salespeople understand their target customers as well as those customers understand themselves, and then positioning product solutions accordingly. As the person who trains the salesforce on product and competitive positioning, product marketing has to deliver presentations to the salesforce in the same inspirational manner they want salespeople to deliver them to customers. Wealth made simple: news and articles from IRC Wealth.

B2B 76

The Simple Guide to Product Management

bpma ProductHub

It also helps product managers think critically about the future of their product, whether it addresses a market need and how to position it as industries change. Contributed by Cynthia Andre.

Five Steps to Solutions-Driven Product Management

High Octane Product Management

Define the obstacles each product can eliminate and position, market and sell them under one umbrella – the customer goal. Product Management Playbook Market & Customer Insights Positioning & Sales Enablement Strategy & Product PlanningHere’s what makes solutions-driven product management such a challenge. The vast majority of product companies are a mishmash of products brought together through mergers and/or acquisitions.

Creating effective customer feedback loops for product teams


Even if they have no prospect of purchasing the product in say, the next year, we still want their feedback—positive or constructive,” says Michelle. Any feedback whether positive or constructive is going to help us at the end of the day build a stronger product and grow the company.”.

Interview: A Chat with BPMA Mentor and Edx CTO, Mark Haseltine

bpma ProductHub

Product managers dealt heavily with pricing, positioning and communications. Last fall, I had the opportunity to begin a six month mentorship program through the BPMA. Being paired with my mentor Mark Haseltine, CTO at Edx, was a unique and valuable experience.

Affinity Mapping: A Powerful Tool

Under10 Playbook

Affinity mapping can be used to create product themes and epics, and it is super-helpful when creating market positioning and messaging. This list of problems drives our business case, our product stories, and our positioning.

Story: Career Advice and Growing in Product Management

bpma ProductHub

The moral of the story is to be patient early in your career and listen to those that have been in your position before.

Negotiation in Product Management: the Pursuit of Compromise

Mind the Product

Focus on Interests, not Positions. It’s a good position to be in, as people want to tell you how you can make your product work better for them. Sometimes the distinction between an interest and a position can be very fine, but at its simplest, you need to ask the user why they want what they want. Opposed Positions can Cover Compatible Interests. When I was a student, I took part in a negotiation exercise.

B2C 37

On Being a Pragmatic Marketing Instructor

Product Beautiful

Around the Spring of 2010, Pragmatic Marketing opened a role for a new Instructor position. This week, I was fortunate enough to receive a new opportunity within Pragmatic Marketing , and accepted a new role as Vice President of Products.

Decision Time: How Decision Rules Help You Make Better Product Decisions

Roman Pichler

When applied correctly, it also sends a positive signal to the appointed decision makers: it shows that you trust them and value their expertise. Decisions, Decisions. “Is Is everybody OK with changing the release goal for Q3?”, asks Julie, the product manager.

Developing Product Management Confidence

bpma ProductHub

It’s the expectation of a positive outcome”. But how do you develop the confidence required to lead a team of stakeholders to a positive outcome? Today, he is focused on growing revenue and building web products that have a positive impact on this world.

Using Twyman’s Law to Avoid Red Herrings in Product Analytics


Limit the impact of false positives. With iterative improvement, teams who move quickly to build, test, and ship run a significant risk of getting a false positive — a favorable change in an observed metric, that’s the result of chance rather than real improvement.

Climbing the Product Management Career Ladder

bpma ProductHub

The definition of “strategic” is about results: delivering solutions that have strategic value to the customer, which in turn delivers strategic value to your organization in the form of growth, profitability and competitive position. Contributed by John Mansour.

The 9 Mental Models You Need to Build Better Products


The causal loop model is a way of understanding the links between things by identifying positive and negative correlations. How it helps you: When you force yourself to decide whether a decision is reversible or irreversible, you’re essentially outlining the stakes of the position.

Hearing About Accounts, Listening for Segments

Mironov Consulting

No single deal is enough to meet revenue targets, so we have to position and build for entire segments (i.e. In a well-run organization, each role has a single orientation; they either support individual customers or they support the market. Peter Drucker (or Steve Johnson)*.