Positioning Related Topics 
280 Group
SEPTEMBER 16, 2021
PlayStation Classic was designed with far too little consideration into product positioning — the most important point of product marketing — and the blunder in sales was a direct result of this glaring oversight. What is Product Positioning? Product positioning refers to what the product means in the mind of the customer.
Product Management University
MARCH 1, 2021
If you’ve ever asked yourself, What the biggest difference is between product positioning vs. market positioning? In its simplest form, it’s the target audience and the scope of what you’re positioning. The Playbook: Product Positioning. Product positioning is pretty straight forward.
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Product Management University
FEBRUARY 22, 2023
Level up with a 501 Advanced Portfolio Management Course from Product Management University, a course crafted for product managers looking to advance into leadership positions. By staying focused on customer outcomes, you’ll quickly become the “go-to” person for your product or portfolio.
Product Management University
SEPTEMBER 7, 2022
If you create your product positioning in a way that does the exact same thing, your marketing and sales efforts will yield noticeably better results. The majority of your product positioning narrative is too focused on getting target customers to understand what your products do and how they’re beneficial. It’s focused on users.
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Mind the Product
DECEMBER 12, 2021
In a sea of products, how do we position ours so that they stand out from the crowd? We revisit a post from Vikash Koushik Sreenivasan where he shares some simple steps to effective positioning. [.] Read more » The post SUNDAY REWIND: Five steps to positioning your product appeared first on Mind the Product.
Mind the Product
DECEMBER 29, 2020
A product marketer acquaintance of mine – Mukul – recently asked for some advice on his product positioning. The very first thing I did was ask him about his process – what work had gone into his positioning decisions. The post 5 Product Positioning Mistakes to Absolutely Avoid appeared first on Mind the Product.
Speaker: April Dunford, Executive Consultant, Speaker, and Author
Positioning forms the foundation of a product's go-to market strategy. Your marketing plans, your sales strategy, your customer segmentation, your product roadmap - each of these uses positioning as an input. Yet as important as positioning is, it is deeply misunderstood.
Speaker: Richard Millington, the Founder of FeverBee
If you are aware of your unique value, are you positioning this to reach the full potential of your community? How to identify and deliver on your community's unique positioning. Too many communities fail to reach a critical mass of activity or achieve their full potential because they haven't identified or pursued their unique value.
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Advertiser: Datadog
Find out why monitoring tool sprawl occurs, why it’s a problem for businesses, and the positive business impacts of monitoring tool consolidation. Companies frequently are dealing with disparate and siloed monitoring tools.
Speaker: Richard Cheng, Associate Product Manager, Mark43
Tune in to this webinar to hear how Mark43 Product Manager Richard Cheng went about researching, prototyping, and iterating to deliver analytics and business intelligence tools to police departments, emergency call centers, and other public safety agencies, bringing Mark43 users a positive and effective product experience.
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