The Importance of Product Positioning

280 Group

In this video 280 Group CEO and Founder, Brian Lawley, is joined by Senior Consultant/Trainer, Tom Evans, who is a Product Management and Product Marketing expert.The topic is why good product positioning is so critical for your product and your messaging.

Importance of Product Positioning

Spice Catalyst

This video illustrates why it is vital to properly position a product or service in the market. Spice Catalyst teaches how to go about doing product positioning in its Product Market Strategy and Positioning Workshops and online courses.

The Relationship Between Positivity and Productivity (And How to Make It Work for You)

Lead on Purpose

Fear that you will miss … Continue reading → Purpose Trust Communication creativity positivity productivityGuest post by Annabelle Smyth Many companies still hold tight to the old way of doing things. They put you in high-pressure situations and hope that you get all your work done out of fear.

Is Your Positioning Competitive?

Under10 Playbook

Positioning describes what your product does—while also describing how it is different than anything else on the market. To be effective, product leaders must profile each competitive offering for company and product positioning.

Using a Non-Revenue North Star Metric

Speaker: Ashley Carroll, Partner, Social Capital

If you're serious about making meaningful change to your product management decisions that translates to positive change to your shipped products, register today. In this session, we’ll look beyond revenue as the primary metric in product analytics.

Positioning (and naming) in tiers

Under10 Playbook

I was running a positioning exercise with a team of product managers and VPs. ” Maybe that’s why so much of the positioning I see is industry gobbledygook : Marketers are trying to impress the leadership instead of the customer. See Positioning with Formulas.

Using Gilligan's Island for positioning

Under10 Playbook

The ad men’s challenge was positioning margarine against butter: do we position our margarine as premium, low-cost, middle of the road, or something else? And what other TV shows would make a good short-hand for personas and positioning?

Creating a “Customer Value” Culture, Powered by Product Management & Product Marketing

High Octane Product Management

The answers are your core value propositions that drive marketing, sales, pricing, competitive positioning, etc. Blog Gathering Market & Customer Insights Portfolio Strategy & Product Planning Positioning & Sales Enablement Roles & ResponsibilitiesA customer value culture exists when your entire organization is driven by the strategic goals of your target customers. When that culture exists, you’re consistently rewarded with predictable growth.

The Key to Power Positioning

Under10 Playbook

I was facilitating a session on product positioning. The team was really nailing it, with a strong focus on customer problems. Then the session came to a crashing halt when the VP of Marketing said, “We need to incorporate the word ‘power.’ ’ Didn’t you notice how the president’s eyes really lit up every time you said ‘power’ yesterday?” ” I could feel the energy leave the room.

Five Steps to Solutions-Driven Product Management

High Octane Product Management

Define the obstacles each product can eliminate and position, market and sell them under one umbrella – the customer goal. Product Management Playbook Market & Customer Insights Positioning & Sales Enablement Strategy & Product PlanningHere’s what makes solutions-driven product management such a challenge. The vast majority of product companies are a mishmash of products brought together through mergers and/or acquisitions.

On ideas and strategic thinking

Lead on Purpose

When you stop … Continue reading → Innovation Learning goals ideas positivity strategic thinking strategyEvery product and service we have today was once an idea. Even the most basic creations did not exist before someone came up with an impression for a better outcome that would be useful in some way.

What are you NOT? Defining your competitive position

Under10 Playbook

When considering how to communicate your value proposition, many firms try to reveal how they’re better ( slightly better) than the competitor—sometimes in really subtle but irrelevant ways. “We use 257-bit encryption—that is a whole bit better than our competitor.”

7 Ways Product Managers Can Counter Experience Bias


Even if it’s an entry-level position, you must have done something beforehand to merit a company handing the fate of a feature or product over to you. No one comes to a product management job as a blank slate.

Prospects Will Sell Themselves. You Just Have to Let Them!

High Octane Product Management

Blog Positioning & Sales EnablementThe more you’re talking the less you’re selling. Listening just might be the most underrated and overlooked sales skill of all. If you let buyers talk long enough, they’ll eventually talk themselves into buying whatever you’re selling. Try these three tactics with your next prospect and the odds of a desirable outcome go up exponentially. 1. Ask Insightful Questions.

Product Demos: Selling Value in Spite of Product Deficiencies

High Octane Product Management

Blog Positioning & Sales EnablementSales revenue would come easier if your products had every capability that prospects thought they needed during the buying cycle. Unfortunately, it will never be reality. Your products will always be deficient in someone’s opinion. Don’t sweat it. Here’s how to respond to product deficiencies while still selling value.

B2B 9

When 2 Become 1: The Roles of Product Manager and Product Owner

bpma ProductHub

But Butzow and Boduch posited that the PM and PO functions can rarely be performed by the same person effectively. By Jennifer Gridley – As we approach Valentine’s Day, some may be enjoying The Spice Girls’ 1996 hit for its romantic message.

7 Customer Feedback Nightmares Every Product Manager Should Avoid


While it’s a poignant quote, it doesn’t mean unhappy customers are your goal (there’s only so much positive spin Silicon Valley can put on failure). Bill Gates once famously said “Your most unhappy customers are your greatest source of learning.”

What does a Product Manager do? Take 1.

Product Manager in Heels

This position is at the intersection from where founder strategy, user feedback, development team management, and market awareness come together. Starting a new role forces product managers to think of the basic principles the guide product management.

UX 23

What’s Different about Managing SaaS Products?

On Product Management

As customers adopt Software as a Service (SaaS) in record numbers, those software providers that effectively leverage SaaS’ unique advantages will move into industry-leading positions. By Felicia Anderson SaaS provides a treasure trove of new user insights. Companies that fail to do so will lose competitive ground. Here are 3 areas that every SaaS product […]. Guest Blogger Intuit Metrics Product Management SaaS/Cloud Strategy User Experience

Managing Product Teams for Success

Product Talk

The product team is closest to the customer and the technology and is in the best position to assess what’s feasible and desirable. I’ve been thinking about the challenges of managing product teams by outcomes.

Mindfulness Tips for Product Managers and Product Owners

Roman Pichler

Tip #5: Be Positive. But I recommend that no matter how challenging things are, you should look for the positives, the healthy traits in people (without ignoring unhealthy habits and wrong behaviour). A great way to foster a positive attitude is to cultivate gratefulness.

4 Traits of Successful Product Leaders


But within their own company, product leaders must deliver similar plans to their colleagues if they want to establish and maintain their position of leadership. “To Persuade others that having a strong product team is a net positive for the company.”.

The 7 Product Dimensions: A Guide to Asking the Right Questions

bpma ProductHub

A business partner might be more focused on the market, revenue, or competitive position. It’s a unique position that not only helps derive product value but helps bridge what could be disparate and siloed business functions.

Dealing with Difficult Stakeholders and Team Members

Roman Pichler

Additionally, bring to mind the positive qualities of the difficult person. It’s a Common Challenge. You just can’t make up your mind. I really wish that for once, you gave us clear priorities,” Jane said accusingly at the end of the workshop and walked out of the room. [1]

How to Improve Your Experiment Design (And Build Trust in Your Product Experiments)

Product Talk

The news cycle that day was overly positive and skewed the results. However, doing this will increase your chance of false positives and lead to many wasted experiments. I’ve got a pet peeve to share with you. If you’ve been following along with the growth of the Lean Startup and other experimental methods, you’ve probably come across this hypothesis format: We believe [this capability]. Will result in [this outcome].

How do I get into Product Management?

bpma ProductHub

There’s a couple ways to do this: vie for a PM role outside of your current position or pick up product management experience on the side by helping the product team at your current place of work. The Path to Product Management.

7 Ways to Get a Product Management Job when You Lack Industry Experience

Tech Product Management

Learn why hiring managers DO value industry experience, and how to develop a game plan to gain industry knowledge and position yourself as a […]. Many Product Managers still think industry experience is unnecessary to get hired.

Successful employee onboarding should focus on culture

Inside Intercom

The best onboarding is crafted for the position and adjusted to the person. Day after day I felt more confident that I would be able to have a meaningful and positive impact on my future team. Onboarding new employees is a hard process to do well. You might think of onboarding as something you just have to check off your list, but it’s easy to forget that things which are second nature to you are totally new and unknown to someone that’s just started.

Product Success Metrics, Demo Value Themes & The Definition of Successful Product Management

High Octane Product Management

Blog Market & Customer Insights Positioning & Sales Enablement Roles & Responsibilities Strategy & Product PlanningThe B2B Product Manager Magazine January 2018 is now available. We’re kicking off 2018 with a discussion on product success metrics and a viewpoint that there’s only one critical metric that’s important over the long term. If you routinely hit that one, all the others will take care of themselves.

Why This Opportunity Solution Tree is Changing the Way Product Teams Work

Product Talk

But to the grandmasters, they were able to understand what moves led to this position and were able to cycle through next moves and their potential outcomes. I’ve found a visual aid that is profoundly changing the way teams work.

The Simple Guide to Product Management

bpma ProductHub

It also helps product managers think critically about the future of their product, whether it addresses a market need and how to position it as industries change. Contributed by Cynthia Andre.

The Evolution of Modern Product Discovery

Product Talk

And the other side of it is the really positive, appreciative inquiry question, which is, for my customers who are engaging today, why are they doing it? Product management is evolving quickly.

Should Product Owners be Servant-Leaders?

Roman Pichler

Recall that we all have healthy and unhealthy traits and remind yourself of the individual’s positive qualities. What Is Servant-Leadership? Servant-leadership means that “one wants to serve, to serve first. Then conscious choice brings one to aspire to lead,” writes Robert Greenleaf , the creator of the servant-leadership model. Servant-leaders want to “make sure that other people’s highest priority needs are being served” so that they “become healthier, wiser, freer, more autonomous.”.

Using Product Demo Themes to Improve Your Sales Win Rate

High Octane Product Management

Blog Positioning & Sales EnablementProduct demo themes can improve your sales win rate. The key? They have to be crafted in the customer’s vocabulary and mirror their business goals. Here are three guidelines for creating and using demo themes to improve your sales win rate. 1. Connect the Strategic and Tactical Dots.

SaaS marketing 101: marketing for growth and survival

Inside Intercom

Determine your positioning. There’s one thing all wilderness survivors have in common: they didn’t get eaten by a bear. The only way to make sure your customers see your message is to understand their behaviors and mindset. There’s a strong parallel between surviving in the wild and starting a business. You’ll either find customers and get them to pay you, or your business will fail and your idea will die. Looking at your business in this stark way will put you in the right mindset.

Affinity Mapping: A Powerful Tool

Under10 Playbook

Affinity mapping can be used to create product themes and epics, and it is super-helpful when creating market positioning and messaging. This list of problems drives our business case, our product stories, and our positioning.

Interview: A Chat with BPMA Mentor and Edx CTO, Mark Haseltine

bpma ProductHub

Product managers dealt heavily with pricing, positioning and communications. Last fall, I had the opportunity to begin a six month mentorship program through the BPMA. Being paired with my mentor Mark Haseltine, CTO at Edx, was a unique and valuable experience.

What makes Intercom different, and better, for Product people

Inside Intercom

You’ll work on something real, positive and meaningful. You’ll learn about how to position a Product in a market, how to talk about it, how to make it attractive and sell it. If anything above resonates, and you’re looking for something new, please check out our open positions here , we’d love to talk. A couple of weeks ago myself and some of my team sat down to talk about how we could attract some of the best people around to join our Product team.

Story: Career Advice and Growing in Product Management

bpma ProductHub

The moral of the story is to be patient early in your career and listen to those that have been in your position before.

Developing Product Management Confidence

bpma ProductHub

It’s the expectation of a positive outcome”. But how do you develop the confidence required to lead a team of stakeholders to a positive outcome? Today, he is focused on growing revenue and building web products that have a positive impact on this world.