Importance of Product Positioning

Spice Catalyst

This video illustrates why it is vital to properly position a product or service in the market. Spice Catalyst teaches how to go about doing product positioning in its Product Market Strategy and Positioning Workshops and online courses.

The Relationship Between Positivity and Productivity (And How to Make It Work for You)

Lead on Purpose

Fear that you will miss … Continue reading → Purpose Trust Communication creativity positivity productivityGuest post by Annabelle Smyth Many companies still hold tight to the old way of doing things. They put you in high-pressure situations and hope that you get all your work done out of fear.

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Positioning, messaging, and ownership

Under10 Playbook

Who defines product positioning? Product managers are responsible for the features of the product and its positioning in the marketplace. Product Management defines the positioning and Marcom delivers the positioning. Ask yourself: does it support the position?

Positioning with formulas

Under10 Playbook

In marketing, positioning is the process by which marketers try to create an image or identity in the minds of their target market for its product, brand, or organization.— Finally it hit me: “Are you trying to figure out my positioning?” ” Upgrade positioning.

Creating a “Customer Value” Culture, Powered by Product Management & Product Marketing

High Octane Product Management

The answers are your core value propositions that drive marketing, sales, pricing, competitive positioning, etc. Blog Gathering Market & Customer Insights Portfolio Strategy & Product Planning Positioning & Sales Enablement Roles & ResponsibilitiesA customer value culture exists when your entire organization is driven by the strategic goals of your target customers. When that culture exists, you’re consistently rewarded with predictable growth.

What are you NOT? Defining your competitive position

Under10 Playbook

When considering how to communicate your value proposition, many firms try to reveal how they’re better ( slightly better) than the competitor—sometimes in really subtle but irrelevant ways. “We use 257-bit encryption—that is a whole bit better than our competitor.”

7 Ways Product Managers Can Counter Experience Bias


Even if it’s an entry-level position, you must have done something beforehand to merit a company handing the fate of a feature or product over to you. No one comes to a product management job as a blank slate.

7 Customer Feedback Nightmares Every Product Manager Should Avoid


While it’s a poignant quote, it doesn’t mean unhappy customers are your goal (there’s only so much positive spin Silicon Valley can put on failure). Bill Gates once famously said “Your most unhappy customers are your greatest source of learning.”

Managing Product Teams for Success

Product Talk

The product team is closest to the customer and the technology and is in the best position to assess what’s feasible and desirable. I’ve been thinking about the challenges of managing product teams by outcomes.

4 Traits of Successful Product Leaders


But within their own company, product leaders must deliver similar plans to their colleagues if they want to establish and maintain their position of leadership. “To Persuade others that having a strong product team is a net positive for the company.”.

Dealing with Difficult Stakeholders and Team Members

Roman Pichler

Additionally, bring to mind the positive qualities of the difficult person. It’s a Common Challenge. You just can’t make up your mind. I really wish that for once, you gave us clear priorities,” Jane said accusingly at the end of the workshop and walked out of the room. [1]

What’s Different about Managing SaaS Products?

On Product Management

As customers adopt Software as a Service (SaaS) in record numbers, those software providers that effectively leverage SaaS’ unique advantages will move into industry-leading positions. By Felicia Anderson SaaS provides a treasure trove of new user insights. Companies that fail to do so will lose competitive ground. Here are 3 areas that every SaaS product […]. Guest Blogger Intuit Metrics Product Management SaaS/Cloud Strategy User Experience

Product Demos: Selling Value in Spite of Product Deficiencies

High Octane Product Management

Blog Positioning & Sales EnablementSales revenue would come easier if your products had every capability that prospects thought they needed during the buying cycle. Unfortunately, it will never be reality. Your products will always be deficient in someone’s opinion. Don’t sweat it. Here’s how to respond to product deficiencies while still selling value.

Mindfulness Tips for Product Managers and Product Owners

Roman Pichler

Tip #5: Be Positive. But I recommend that no matter how challenging things are, you should look for the positives, the healthy traits in people (without ignoring unhealthy habits and wrong behaviour). A great way to foster a positive attitude is to cultivate gratefulness.

The 7 Product Dimensions: A Guide to Asking the Right Questions

bpma ProductHub

A business partner might be more focused on the market, revenue, or competitive position. It’s a unique position that not only helps derive product value but helps bridge what could be disparate and siloed business functions.

The Evolution of Modern Product Discovery

Product Talk

And the other side of it is the really positive, appreciative inquiry question, which is, for my customers who are engaging today, why are they doing it? Product management is evolving quickly.

Why This Opportunity Solution Tree is Changing the Way Product Teams Work

Product Talk

But to the grandmasters, they were able to understand what moves led to this position and were able to cycle through next moves and their potential outcomes. I’ve found a visual aid that is profoundly changing the way teams work.

How do I get into Product Management?

bpma ProductHub

There’s a couple ways to do this: vie for a PM role outside of your current position or pick up product management experience on the side by helping the product team at your current place of work. The Path to Product Management.

Product Management Synapses

Tyner Blain

Focus on defending our existing customer base (the forest) to sustain a niche high-value, high-price market position. You know you’re a product manager when this image causes more than a chuckle.

Should Product Owners be Servant-Leaders?

Roman Pichler

Recall that we all have healthy and unhealthy traits and remind yourself of the individual’s positive qualities. What Is Servant-Leadership? Servant-leadership means that “one wants to serve, to serve first. Then conscious choice brings one to aspire to lead,” writes Robert Greenleaf , the creator of the servant-leadership model. Servant-leaders want to “make sure that other people’s highest priority needs are being served” so that they “become healthier, wiser, freer, more autonomous.”.

Top Tips for Negotiating With Stakeholders

Mind the Product

Ultimately, you’re always in a weaker position if you’ve not prepared the ground for what you hope to achieve. Justify Your Position. Be able to justify your position on a matter at all times.

The Ideal Product Marketing Candidate for B2B

High Octane Product Management

Product marketing’s top focus is helping salespeople understand their target customers as well as those customers understand themselves, and then positioning product solutions accordingly. As the person who trains the salesforce on product and competitive positioning, product marketing has to deliver presentations to the salesforce in the same inspirational manner they want salespeople to deliver them to customers. Wealth made simple: news and articles from IRC Wealth.

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Decision Time: How Decision Rules Help You Make Better Product Decisions

Roman Pichler

When applied correctly, it also sends a positive signal to the appointed decision makers: it shows that you trust them and value their expertise. Decisions, Decisions. “Is Is everybody OK with changing the release goal for Q3?”, asks Julie, the product manager.

Product Management for Dummies

Product Bookshelf

” The book contains a lot of product strategy, positioning, and go to market content which is often missing in books that focus primarily on execution. Positioning and Market segments. Positioning, messaging, and segmentation is often taken for granted and glossed over.

The Simple Guide to Product Management

bpma ProductHub

It also helps product managers think critically about the future of their product, whether it addresses a market need and how to position it as industries change. Contributed by Cynthia Andre.

Affinity Mapping: A Powerful Tool

Under10 Playbook

Affinity mapping can be used to create product themes and epics, and it is super-helpful when creating market positioning and messaging. This list of problems drives our business case, our product stories, and our positioning.

Interview: A Chat with BPMA Mentor and Edx CTO, Mark Haseltine

bpma ProductHub

Product managers dealt heavily with pricing, positioning and communications. Last fall, I had the opportunity to begin a six month mentorship program through the BPMA. Being paired with my mentor Mark Haseltine, CTO at Edx, was a unique and valuable experience.

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Developing Product Management Confidence

bpma ProductHub

It’s the expectation of a positive outcome”. But how do you develop the confidence required to lead a team of stakeholders to a positive outcome? Today, he is focused on growing revenue and building web products that have a positive impact on this world.

Story: Career Advice and Growing in Product Management

bpma ProductHub

The moral of the story is to be patient early in your career and listen to those that have been in your position before.

First Things First: How Does A Product Manager Start?

The Accidental Product Manager

When you find yourself in a new product management position, one of the first things that you need to work out is just exactly what your first steps need to be. Product managers need to know how to get things started Image Credit: Andre Chinn.

Why You Aren’t Learning As Much As You Could From Your Experiments

Product Talk

Based on the popularity of New Year’s resolutions she posited what she called her “Fresh Start” theory. From a collection of facts—the behavior of many people—she posited a theory—that people are more likely to set goals at the New Year because they consider it a fresh start.

On Being a Pragmatic Marketing Instructor

Product Beautiful

Around the Spring of 2010, Pragmatic Marketing opened a role for a new Instructor position. This week, I was fortunate enough to receive a new opportunity within Pragmatic Marketing , and accepted a new role as Vice President of Products.

Why a Distributed Product Team is Better

Part of the glue that allows team members to work comfortably together from afar is establishing a positive, sustainable company culture. The Craft team is as distributed as it gets. We have teams in Tel Aviv, Kiev, Silicon Valley and more.

Climbing the Product Management Career Ladder

bpma ProductHub

The definition of “strategic” is about results: delivering solutions that have strategic value to the customer, which in turn delivers strategic value to your organization in the form of growth, profitability and competitive position. Contributed by John Mansour.

How Software Usage Analytics Can Supercharge Your Marketing


Marketing is in the driver’s seat or plays a critical role whether it’s building the messaging and positioning, acquiring customers, or driving and monitoring customer satisfaction by implementing retention and cross-sell and upsell strategies. And, marketing strategy starts with the positioning of the product so understanding your existing customers and how they are using your product informs how you take a product to market and the messaging you use to attract and acquire new customers.

Bar Code Scanner Product Managers Find A Way To Grow Their Market

The Accidental Product Manager

Bar code scanner product managers find themselves in this position as the importance of product distribution warehouses continues to increase. I’d say that they are well positioned to help Amazon start to deliver the things that you order on the same day that you place your order!

Why Product Managers Should Learn to Code

Mind the Product

In the same way I’m starting to see how raising a team’s technical baseline has a positive impact on product development roadmaps and implementations. Building products is amazing. You take an idea – sometimes big, sometimes small – and with your team you make it real.

It’s time to get your Ph.D. in Sales Comp

Product Beautiful

I think we all now have a clear understanding of your product, its pricing and competitive positioning, and how it can help the company. A few years ago, I was working for a large company here in Austin.

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Product Owner Manager – Alone Together

Tyner Blain

The product manager is bringing in the perspectives of competitive positioning, additional stakeholders and ecosystems, organizational capabilities, etc., The way I positioned these two roles was to acknowledge two “truths.” Product owners and product managers.

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Why Your Product Must Stand for Something

Mind the Product

As a data scientist, he’s also been in the unique position of being able to observe how people behave in the dating world when no one is watching them. Christian Rudder, co-founder of dating site OkCupid, has learned a lot about online dating behaviour.