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The Power of Product Positioning and the “7 Ps” Marketing Mix

280 Group

PlayStation Classic was designed with far too little consideration into product positioning — the most important point of product marketing — and the blunder in sales was a direct result of this glaring oversight. What is Product Positioning? Product positioning refers to what the product means in the mind of the customer.

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Product Positioning vs. Market Positioning: The Key Difference

Product Management University

If you’ve ever asked yourself, What the biggest difference is between product positioning vs. market positioning? In its simplest form, it’s the target audience and the scope of what you’re positioning. The Playbook: Product Positioning. Product positioning is pretty straight forward.

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Product Manager Career Path: Positions, Responsibilities, and How to Advance

Product Management University

Level up with a 501 Advanced Portfolio Management Course from Product Management University, a course crafted for product managers looking to advance into leadership positions. By staying focused on customer outcomes, you’ll quickly become the “go-to” person for your product or portfolio.

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Top 5 Reasons Your Product Positioning Falls on Deaf Ears

Product Management University

If you create your product positioning in a way that does the exact same thing, your marketing and sales efforts will yield noticeably better results. The majority of your product positioning narrative is too focused on getting target customers to understand what your products do and how they’re beneficial. It’s focused on users.

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Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.

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SUNDAY REWIND: Five steps to positioning your product

Mind the Product

In a sea of products, how do we position ours so that they stand out from the crowd? We revisit a post from Vikash Koushik Sreenivasan where he shares some simple steps to effective positioning. [.] Read more » The post SUNDAY REWIND: Five steps to positioning your product appeared first on Mind the Product.

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5 Product Positioning Mistakes to Absolutely Avoid

Mind the Product

A product marketer acquaintance of mine – Mukul – recently asked for some advice on his product positioning. The very first thing I did was ask him about his process – what work had gone into his positioning decisions. The post 5 Product Positioning Mistakes to Absolutely Avoid appeared first on Mind the Product.

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Positioning to Win: How to Harness a Product Superpower

Speaker: April Dunford, Executive Consultant, Speaker, and Author

Positioning forms the foundation of a product's go-to market strategy. Your marketing plans, your sales strategy, your customer segmentation, your product roadmap - each of these uses positioning as an input. Yet as important as positioning is, it is deeply misunderstood.

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Positioning Your Community: How to Find and Deliver Your Community's Unique Value

Speaker: Richard Millington, the Founder of FeverBee

If you are aware of your unique value, are you positioning this to reach the full potential of your community? How to identify and deliver on your community's unique positioning. Too many communities fail to reach a critical mass of activity or achieve their full potential because they haven't identified or pursued their unique value.

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Better Learning, Better Results: A Guide for Product and Project Leaders

Learn the 4 key steps to effective learning and position your product and project teams for continuous improvement. Download our 4-step guide to collaborative learning and position your team for success. 94% of product and project teams have some learning process in place. Model collaborative learning and knowledge sharing.

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6 Ways to Secure (More Of) a Budget for Your Customer Education Program

Learn how you can demonstrate the positive ROI of customer training and make the case for securing a larger budget in our latest eBook! Whether you’re looking to kickstart or expand your customer education program, you need access to a budget.

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Six New Year Resolutions for Product Managers

Find out how ProdPad’s six New Year Resolutions for product managers will help you make positive changes for the way you think about product management as a practice and for how you do your job. It’s 2021, a new year, a new hope.

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Address the Challenges of Siloed Monitoring Tools

Find out why monitoring tool sprawl occurs, why it’s a problem for businesses, and the positive business impacts of monitoring tool consolidation. Companies frequently are dealing with disparate and siloed monitoring tools.

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Iterate Your Way to a Top Analytics Product Experience

Speaker: Richard Cheng, Associate Product Manager, Mark43

Tune in to this webinar to hear how Mark43 Product Manager Richard Cheng went about researching, prototyping, and iterating to deliver analytics and business intelligence tools to police departments, emergency call centers, and other public safety agencies, bringing Mark43 users a positive and effective product experience.

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Product Management: Guide to Thriving as a Product Manager

Download this whitepaper to learn useful tips and strategies that will help you grow into a strong Product Manager and thrive in the position. As more and more organizations shift from project to product thinking, Product Managers are occupying increasingly crucial, difficult roles.