Why Agile Marketing is the Key to Successful Products

280 Group

Product Marketing Agile Market Research Methodology WebinarThis is a guest post by John Armstrong, CMO, Zettaset. Can Agile Marketing give you an edge? The past five years have witnessed a sea change in marketing methodologies and processes at a rate that continues to accelerate.

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Why an MVP Needs to Be a Product and Not Just a Test

280 Group

Lean Product Management Lean MVP WebinarLanguage is dynamic, and terms in product management are subject to the same forces. Meanings evolve, and this can lead to ambiguity. The MVP or minimum viable product is one such term. It has been popularized by Lean Startup for nearly a decade.

Trending Sources

Product Management Basics for Project Managers (PMI webinar)

Mironov Consulting

Host: Project Management Institute (PMI). Topic: ProDUCT Management Basics for ProJECT Managers. When: 18 October 2016. Product management is often a murky role: poorly understood and inconsistently practiced across tech companies – and often confused with program and project management. Yet done well, product management is a driver of market success and effective development.

ABM and How It Can Optimize Product Marketing

280 Group

Product Marketing Methodology Sales WebinarThis is a guest post by John Armstrong, CMO, Zettaset. How is ABM Different?

What is Lean Product Management

280 Group

Lean Product Management Agile Lean Product Manager Webinar YouTube VideoGreg Cohen is the author or Agile Excellence for Product Managers, and a Lean Product Management expert, as well as a consultant/trainer for 280 Group.

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BOM: Product Portfolio

Pragmatic Marketing

Throughout the month we’ll highlight articles, webinars and blog posts around product portfolios including an article and webinar about practical portfolio management and a guide to surviving the product zombie apocalypse. January’s Box of the Month is the product portfolio.

Features do not a Product Roadmap Make

Tyner Blain

Last month, Mike Smart of Egress Solutions and I gave a webinar for Pragmatic Marketing on product roadmapping when working in agile environments. We had a great turnout of over 1500 people in the session – with not nearly enough time to answer all of the questions.

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Advice for getting into product management

Under10 Playbook

Attend the free webinars. Offer your expertise for your company webinars and seminars. Product management is an exciting role. It can drive product direction and ensure your team builds the right product for the market. It can also be a frustrating job because other departments have expectations of product management that rarely align with yours. BUILDING EXPERTISE. There are three types of desired skills for product management jobs: technology, market, and business.

Upcoming Events; Product Management Technology; SiriusDecisions 2017 Summit recap

Good Product Manager

June 7 webinar: The Perfect Product Team. Upcoming Events. Summer is shaping up to be a busy one for me, with lots of presentations and events already booked. Here’s some of what’s coming up in the next few weeks — hope you can join me at one of them! You can listen in when I’ll be a guest on the Product Lunch webcast series, talking about what a best-in-class product management team looks like.