Why Agile Marketing is the Key to Successful Products
FEBRUARY 14, 2017
Product Marketing Agile Market Research Methodology WebinarThis is a guest post by John Armstrong, CMO, Zettaset. Can Agile Marketing give you an edge? The past five years have witnessed a sea change in marketing methodologies and processes at a rate that continues to accelerate.
Product Management Basics for Project Managers (PMI webinar)
OCTOBER 18, 2016
Host: Project Management Institute (PMI). Topic: ProDUCT Management Basics for ProJECT Managers. When: 18 October 2016. Product management is often a murky role: poorly understood and inconsistently practiced across tech companies – and often confused with program and project management. Yet done well, product management is a driver of market success and effective development.
ABM and How It Can Optimize Product Marketing
APRIL 25, 2017
Product Marketing Methodology Sales WebinarThis is a guest post by John Armstrong, CMO, Zettaset. How is ABM Different?
Creating High-Fidelity Product Experiences That Engage and Retain Customers – Webinar
High Octane Product Management
JANUARY 23, 2017
In this webinar you will learn how to: Transform market and customer insights into higher-value business solutions. View the archived webinar on How Successful Products Engage and Retain Customers. The post Creating High-Fidelity Product Experiences That Engage and Retain Customers – Webinar appeared first on Proficientz. Wealth made simple: news and articles from IRC Wealth. If you want to build amazing products that engage and retain customers, the approach is simple.
Agile Marketing Using Scrum
FEBRUARY 22, 2017
Product Marketing Agile Customer Needs Research WebinarThis is a guest post by John Armstrong, CMO, Zettaset. Many people in the technology world mistakenly believe that Agile is something new, but it really isn’t.
Advice for getting into product management
NOVEMBER 2, 2016
Attend the free webinars. Offer your expertise for your company webinars and seminars. Product management is an exciting role. It can drive product direction and ensure your team builds the right product for the market. It can also be a frustrating job because other departments have expectations of product management that rarely align with yours. BUILDING EXPERTISE. There are three types of desired skills for product management jobs: technology, market, and business.