Six Common KPI Mistakes to Avoid

Roman Pichler

Listen to this article: [link]. 1 No Product KPIs. Imagine that you have trained hard to run a half-marathon. Shortly after the start of the race, your smart watch stops working, and you discover that you didn’t bring your phone.

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Mobile App KPI Dashboard Examples and How to Use Them

The Product Coalition

Learn about the importance of mobile app KPI dashboards and copy dashboards from real mobile app product managers, engineers and designers. A key performance indicator (KPI) dashboard is a visual representation of data that quantifies how well a team is performing towards its goals.

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Applying a ‘Time-To-Market’ KPI in product

Mind the Product

This article will drive you through the journey on how to apply TTM KPI in your organization. Read more » The post Applying a ‘Time-To-Market’ KPI in product appeared first on Mind the Product. Time-To-Market (TTM) is a hot topic presented and explained by a lot of product people.

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What is a KPI, Metric, or Measure?

Userpilot

In this article, you will learn: What is a KPI in SaaS? Why is it so important to track KPI, metric, or measure? A key performance indicator (KPI) is a measurable value that shows how effectively a company is meeting key business objectives.

Your #1 KPI as a Product Manager

Speaker: Shardul Mehta, VP of Product Management, American Well

What's the #1 metric you should be tracking as a product manager? If you're unsure, don't worry, you're not alone. To understand your #1 KPI, you need to understand your primary job as a product manager. Join Shardul Mehta, VP of Product Management at American Well, as he explores the true meaning of product management and how to measure whether your product delivers true business value.

7 ways to measure user experience using metrics & KPI’s

TryMyUI

The post 7 ways to measure user experience using metrics & KPI’s appeared first on TryMyUI Blog. User experience is the concept of gauging the satisfaction or frustration of your users while they interact with your product/service.

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As a product manager, your #1 KPI should be business growth

Street Smart Product Manager

What’s the #1 KPI you should sign up for as a product manager? The post As a product manager, your #1 KPI should be business growth appeared first on Street Smart Product Manager. Product Management SaaS KPI metrics product strategyWhat’s the #1 metric you need to track as a product manager? It’s not on-time delivery, the number of bugs or features per release, innovation success, speed-to-market, sprint velocity, uptime, or even customer satisfaction.

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The Most Common Marketing KPI Mistakes

Pragmatic Marketing

However, even with data and online campaign analytics, many people still make costly KPI mistakes. Modern marketers have exposure to a full range of promotional platforms, and new ones are cropping up every other day. This makes it possible for both small and large companies to reach their target customers, even with small budgets. Moreover, marketing teams can easily identify and assess different channels and tactics thanks to modern marketing-monitoring tools, like SERP Tracker.

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The Most Common Marketing KPI Mistakes

Pragmatic Marketing

However, even with data and online campaign analytics, many people still make costly KPI mistakes. Modern marketers have exposure to a full range of promotional platforms, and new ones are cropping up every other day. This makes it possible for both small and large companies to reach their target customers, even with small budgets. Moreover, marketing teams can easily identify and assess different channels and tactics thanks to modern marketing-monitoring tools.

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The Dark Side of Product KPI

Oren Steinberg

How to set product KPI without being limited by data? Why do we base product KPI on data to begin with . Product KPI is defined so we can measure how well the new feature works or resolve an AB testing. That’s why it is only natural that when we come to set the KPI for a new product or feature, we start by looking at the data. Defining product KPI based on existing data is like looking for the solution under spotlight.

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Why your next KPI to optimize for should be an opt-out rate

Tim Herbig

When their team recently rolled-out the excellent new version of Confluence, they established a <5 opt-out rate from the new design as their KPI to optimize for in the … Continue reading "Why your next KPI to optimize for should be an opt-out rate". The post Why your next KPI to optimize for should be an opt-out rate appeared first on Tim Herbig.

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5 App KPI Metrics that Product Managers Underestimate

The Product Coalition

Product managers are aware of the basic KPI metrics to measure for their mobile app, but there are a handful of underestimated KPI metrics that product managers need to measure as well. KPI Metric #1: Number of unresponsive gestures An unresponsive gesture is a mobile touch gesture that occurs on part of the app’s screen that does not have any interactive controls or functions. An important KPI metric to focus on here is the average time between each consecutive step.

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Make UX A Part of the KPI Conversation With Universal Measures

Userzoom

Make UX A Part of the KPI Conversation With Universal Measures. Make UX A Part of the KPI Conversation With Universal Measures Key Performance Indicators or KPIs are basic measures that are often front in center in most board rooms. Enter Universal Measures, a technique to help practitioners bring an experience KPI to their organization. The post Make UX A Part of the KPI Conversation With Universal Measures appeared first on UserZoom. ON-DEMAND WEBINAR.

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This is How You Need to Pick the Right Metrics for Your Product

The Product Coalition

okr analytics metrics kpi product-managementThis article will provide definitions on what metrics are, a framework for categorizing them, and recommendations of four basic rules to… Continue reading on Product Coalition ».

Webinar: Make UX a Part of the KPI Conversation With Universal Measures

Userzoom

Enter Universal Measures, a technique to help practitioners bring an experience KPI to their organization. How practitioners can make experience a critical KPI for their organization. The post Webinar: Make UX a Part of the KPI Conversation With Universal Measures appeared first on UserZoom. Key Performance Indicators or KPIs are basic measures that are often front in center in most board rooms.

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Metrics that matter to Primephonic: the KPI that drives product roadmap prioritization

Mixpanel

The post Metrics that matter to Primephonic: the KPI that drives product roadmap prioritization appeared first on Mixpanel.

Metrics that matter to Primephonic: the KPI that drives product roadmap prioritization

Mixpanel

The post Metrics that matter to Primephonic: the KPI that drives product roadmap prioritization appeared first on Mixpanel.

Dear Strategy 124: Measuring Success and Learning From Failures

Dear Strategy

Dear Strategy: “How can we measure the success of our strategy using some KPI other than orders? Podcast businessstrategy kpi kpis productmanagement productstrategy strategicplanning strategicresults strategy strategydashboard strategymetrics strategytraining

Custom Notifications: The Mother of all Triggers

The Product Coalition

product-management product-design kpi marketing engagementTeams are getting creative with their notification campaigns Social media marketing, advertisements, AI-based recommendations, manual content curation, notifications, email campaigns and cross-promotion.

Product success

Street Smart Product Manager

Product Management SaaS CAC churn CPA KPI LTV metrics unit economicsHow do you know if your product is going to be successful? How do you know if your product IS successful? When I ask product managers this question, I get answers like these: “We regularly ask our customers for feedback on our product.” ” “We have a customer satisfaction metric that we measure.” ” “We look at […].

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The Three True-North Metrics that Your Product and Business Need

The Product Coalition

In practice companies struggle with settling for just one top KPI, and with good reason. North Star Metric, One Metric, top business KPI?—?are They therefore pick just one KPI that is most reflective of the company’s current business objective. Given this choice most leadership teams will pick a business KPI (“Our north star is profit”), and push back against a company-wide value-delivered metric. In healthy companies the NSM and the top KPI are highly correlated?—?they

How Do You Define Team Focus Without Micromanaging?

The Product Coalition

growth kpi netflix product-leadership product-managementAnother question I’ve gotten a lot is: Who in the organization defines the balance between innovation and optimization? How do you define the balance without micromanaging your teams?

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The Dark Side of Product KPIs

The Product Coalition

Product KPI is defined so we can measure how well the new feature works or resolve an AB testing. That’s why it is only natural that when we come to set the KPI for a new product or feature, we start by looking at the data. Defining product KPI based on existing data is like looking for the solution under spotlight. That helps us to define the product KPI. That’s why when we define product KPI it’s not enough to look at data and use cases.

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How to Become a Data-Centric Company

AB Tasty

Learn about the main KPI's, centers of growth and ways to transform your team to become data-driven. Discover how to become a data-centric company to enable you to make better decisions to maximize growth.

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From Outputs to Outcomes, Achieving Success with OKRs

280 Group

Not to be confused with a KPI- which is a single data point to track and monitor performance of a particular area. A Product KPI could be the number of users who have signed up to use the new account aggregation tool on an app. Another KPI could be the number of accounts linked.

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Everything You Need to Know About Conversion Rate

AB Tasty

Conversion rate is a digital marketing KPI. It gauges how many users will take a specific action out of the entire campaign's target audience. This article was originally posted on AB Tasty as Everything You Need to Know About Conversion Rate.

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Customer Service KPIs: What Metrics To Track & How To Improve Them With Actionable Strategies

Userpilot

Having trouble deciding which customer service KPI to use? Customer service KPI #1 Customer Satisfaction Score. Customer service KPI #2 Customer Effort Score. Customer service KPI #3 First Response Time (FRT). Customer service KPI #4 First Contact Resolution time.

Product Marketing Metrics (KPIs) – How To Measure Success in SaaS

Userpilot

What is a Product Marketing KPI metric? KPI stands for key performance indicator and is a term used to describe a metric used to track performance. What is a Product Marketing KPI metric? KPI #1: Conversion Rates for Product-Led Growth SaaS. KPI #1: Activation Rate.

Aligning Your Roadmap Themes to the Customer Journey

ProductPlan

CUSTOMER KPI: Reach. BUSINESS KPI: Reach as a % of Total Addressable Market (TAM). CUSTOMER KPI: Time to deal close. BUSINESS KPI: Maps to sales booking goals. CUSTOMER KPI: Time to the first use of the critical feature. BUSINESS KPI: Critical engagement metrics.

How AI is Lowering the Barrier to Entry for BI and Analytics

Birst BI

Historically, business users have been presented with dashboards that describe the current state of a KPI, i.e. Net Profitability, Customer Retention, and more. What happens next is a treasure hunt in identifying the drivers of the KPI’s behavior. Birst Smart Analytics is designed for the business user or front-line operational worker to uncover insights or drivers influencing a KPI instantly and automatically, without the effort traditionally required for this.

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Identifying Growth KPIs that are leading indicators of product success

Mixpanel

With the right Growth KPI in place for active usage, you make a tangible impact on the business when you improve the number. Making that a Growth KPI would have shown a dip in your operation fairly early on, signaling a need for some changes. Imagine you run a lemonade stand.

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OKRs vs KPIs – Understanding Measurements for your SaaS Product

Userpilot

KPI stands for key performance indicators , and they are a way for you to understand the performance against the key results that you have set. KPI: Run 2k every week. KPI: Monthly Recurring Revenue is increasing steadily by 5%. OKR vs KPI vs Metrics – spot the difference.

The CFOs at a 160-year-old retailer and Gainsight talk about their approaches to modern KPIs

Gainsight

He’s already found that KPI innovations lead to different kinds of dialogues and debates between CFOs and their colleagues. From a KPI perspective, we also embrace technology.” So we’re definitely on the emerging KPI bandwagon for sure.

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Four Key Product Management Lessons from a Product Manager at Mailchimp

Apptentive

And if I’m measuring on a specific outcome, let’s say like user growth, and an executive is measuring on a different ruler motivated by a different KPI or incentive structure, it’s really hard to reconcile those things because you’re measuring things differently.

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Retention KPIs: 10 Metrics To Measure Customer Retention and How To Improve Them?

Userpilot

Retention KPI #1 Customer retention rate. Retention KPI #2 Monthly recurring revenue. Retention KPI #3 Customer lifetime value. Retention KPI #4 DAU to MAU rate. Retention KPI #5 Repeat purchase rate. Retention KPI #6 Expansion MRR.

Systematization: Making Things Simple, in Smarter Ways

The Product Coalition

That conflict is easily manageable /if only that was so easy/ with introducing KPI/OKR adjustments for those departments and improving cross-functional processes. Do you have line employees’ KPI aimed at the metric you are cutting down? KPI can and should be revisited.

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Measuring Success and Learning From Failures

Dear Strategy

Dear Strategy: “How can we measure the success of our strategy using some KPI other than orders? So what exactly is a KPI, and how does it differ from all the other types of measurements that are thrown about in the field of strategic planning?

F.E².A.R?—?The Return of the King?—?Data Driven Expectations and Validation

The Product Coalition

KPI 2 : # Insurance Carriers using the solution? —?Hypothesis: Hypothesis: 2 in year 1, 10 in year 2, 20 in year 3, 50 in year 4 KPI 3 : Annual Revenue? —?Hypothesis: A.R?—?The The Return of the King?—?Data

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How to Choose the Right KPIs for Your Product

Roman Pichler

But the second part, acquire an initial user base , would require the introduction of a new KPI in order to understand if the acquisition goal has been met. What are KPIs? Key performance indicators (KPIs) are metrics that measure how your product is doing.

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6 Tips to Avoid App Uninstalls

Apptentive

Mapping in-app KPI’s to find out exactly where your users disengage is the first step to diagnosing and fixing the problem. When it comes to apps, the competition is fierce. Nearly five million apps fight for coveted spots on a person’s device.