Six Common KPI Mistakes to Avoid

Roman Pichler

Listen to this article: [link]. 1 No Product KPIs. Imagine that you have trained hard to run a half-marathon. Shortly after the start of the race, your smart watch stops working, and you discover that you didn’t bring your phone.

KPI 232

What is a KPI, Metric, or Measure?

Userpilot

In this article, you will learn: What is a KPI in SaaS? Why is it so important to track KPI, metric, or measure? A key performance indicator (KPI) is a measurable value that shows how effectively a company is meeting key business objectives.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Applying a ‘Time-To-Market’ KPI in product

Mind the Product

This article will drive you through the journey on how to apply TTM KPI in your organization. Read more » The post Applying a ‘Time-To-Market’ KPI in product appeared first on Mind the Product. Time-To-Market (TTM) is a hot topic presented and explained by a lot of product people.

KPI 175

How to assess the efficacy of UX: KPI methods

TryMyUI

The post How to assess the efficacy of UX: KPI methods appeared first on TryMyUI Blog. A close look at key performance indicators (KPIs) and the impact they have on the efficacy of User Experience (UX).

KPI 88

Your #1 KPI as a Product Manager

Speaker: Shardul Mehta, VP of Product Management, American Well

What's the #1 metric you should be tracking as a product manager? If you're unsure, don't worry, you're not alone. To understand your #1 KPI, you need to understand your primary job as a product manager. Join Shardul Mehta, VP of Product Management at American Well, as he explores the true meaning of product management and how to measure whether your product delivers true business value.

As a product manager, your #1 KPI should be business growth

Street Smart Product Manager

What’s the #1 KPI you should sign up for as a product manager? The post As a product manager, your #1 KPI should be business growth appeared first on Street Smart Product Manager. Product Management SaaS KPI metrics product strategyWhat’s the #1 metric you need to track as a product manager? It’s not on-time delivery, the number of bugs or features per release, innovation success, speed-to-market, sprint velocity, uptime, or even customer satisfaction.

KPI 87

The Most Common Marketing KPI Mistakes

Pragmatic Marketing

However, even with data and online campaign analytics, many people still make costly KPI mistakes. Modern marketers have exposure to a full range of promotional platforms, and new ones are cropping up every other day. This makes it possible for both small and large companies to reach their target customers, even with small budgets. Moreover, marketing teams can easily identify and assess different channels and tactics thanks to modern marketing-monitoring tools.

KPI 70

The Dark Side of Product KPI

Oren Steinberg

How to set product KPI without being limited by data? Why do we base product KPI on data to begin with . Product KPI is defined so we can measure how well the new feature works or resolve an AB testing. That’s why it is only natural that when we come to set the KPI for a new product or feature, we start by looking at the data. Defining product KPI based on existing data is like looking for the solution under spotlight.

KPI 56

Why your next KPI to optimize for should be an opt-out rate

Tim Herbig

When their team recently rolled-out the excellent new version of Confluence, they established a <5 opt-out rate from the new design as their KPI to optimize for in the … Continue reading "Why your next KPI to optimize for should be an opt-out rate". The post Why your next KPI to optimize for should be an opt-out rate appeared first on Tim Herbig.

KPI 69

5 App KPI Metrics that Product Managers Underestimate

The Product Coalition

Product managers are aware of the basic KPI metrics to measure for their mobile app, but there are a handful of underestimated KPI metrics that product managers need to measure as well. KPI Metric #1: Number of unresponsive gestures An unresponsive gesture is a mobile touch gesture that occurs on part of the app’s screen that does not have any interactive controls or functions. An important KPI metric to focus on here is the average time between each consecutive step.

KPI 60

How to Package and Price Embedded Analytics

HOW TO PACKAGE & PRICE EMBEDDED ANALYTICS. Practical Frameworks to Monetize Embedded Analytics Table of Contents Embedding Analytics to Lift Value and Revenue. 1 Customize to Monetize: The Strategic Way to Create Tiered Offerings. 3 Packaging Decision Framework Overview.4 Plotting Features.6

Metrics that matter to Primephonic: the KPI that drives product roadmap prioritization

Mixpanel

The post Metrics that matter to Primephonic: the KPI that drives product roadmap prioritization appeared first on Mixpanel.

Metrics that matter to Primephonic: the KPI that drives product roadmap prioritization

Mixpanel

The post Metrics that matter to Primephonic: the KPI that drives product roadmap prioritization appeared first on Mixpanel.

Make UX A Part of the KPI Conversation With Universal Measures

Userzoom

Make UX A Part of the KPI Conversation With Universal Measures. Make UX A Part of the KPI Conversation With Universal Measures Key Performance Indicators or KPIs are basic measures that are often front in center in most board rooms. Enter Universal Measures, a technique to help practitioners bring an experience KPI to their organization. The post Make UX A Part of the KPI Conversation With Universal Measures appeared first on UserZoom. ON-DEMAND WEBINAR.

KPI 48

This is How You Need to Pick the Right Metrics for Your Product

The Product Coalition

okr analytics metrics kpi product-managementThis article will provide definitions on what metrics are, a framework for categorizing them, and recommendations of four basic rules to… Continue reading on Product Coalition ».

Webinar: Make UX a Part of the KPI Conversation With Universal Measures

Userzoom

Enter Universal Measures, a technique to help practitioners bring an experience KPI to their organization. How practitioners can make experience a critical KPI for their organization. The post Webinar: Make UX a Part of the KPI Conversation With Universal Measures appeared first on UserZoom. Key Performance Indicators or KPIs are basic measures that are often front in center in most board rooms.

KPI 49

Custom Notifications: The Mother of all Triggers

The Product Coalition

product-management product-design kpi marketing engagementTeams are getting creative with their notification campaigns Social media marketing, advertisements, AI-based recommendations, manual content curation, notifications, email campaigns and cross-promotion.

KPI 119

Dear Strategy 124: Measuring Success and Learning From Failures

Dear Strategy

Dear Strategy: “How can we measure the success of our strategy using some KPI other than orders? Podcast businessstrategy kpi kpis productmanagement productstrategy strategicplanning strategicresults strategy strategydashboard strategymetrics strategytraining

Product success

Street Smart Product Manager

Product Management SaaS CAC churn CPA KPI LTV metrics unit economicsHow do you know if your product is going to be successful? How do you know if your product IS successful? When I ask product managers this question, I get answers like these: “We regularly ask our customers for feedback on our product.” ” “We have a customer satisfaction metric that we measure.” ” “We look at […].

KPI 80

The Three True-North Metrics that Your Product and Business Need

The Product Coalition

In practice companies struggle with settling for just one top KPI, and with good reason. North Star Metric, One Metric, top business KPI?—?are They therefore pick just one KPI that is most reflective of the company’s current business objective. Given this choice most leadership teams will pick a business KPI (“Our north star is profit”), and push back against a company-wide value-delivered metric. In healthy companies the NSM and the top KPI are highly correlated?—?they

How Do You Define Team Focus Without Micromanaging?

The Product Coalition

growth kpi netflix product-leadership product-managementAnother question I’ve gotten a lot is: Who in the organization defines the balance between innovation and optimization? How do you define the balance without micromanaging your teams?

KPI 78

The Dark Side of Product KPIs

The Product Coalition

Product KPI is defined so we can measure how well the new feature works or resolve an AB testing. That’s why it is only natural that when we come to set the KPI for a new product or feature, we start by looking at the data. Defining product KPI based on existing data is like looking for the solution under spotlight. That helps us to define the product KPI. That’s why when we define product KPI it’s not enough to look at data and use cases.

KPI 60

Everything You Need to Know About Conversion Rate

AB Tasty

Conversion rate is a digital marketing KPI. It gauges how many users will take a specific action out of the entire campaign's target audience. This article was originally posted on AB Tasty as Everything You Need to Know About Conversion Rate.

KPI 52

Product Marketing Metrics (KPIs) – How To Measure Success in SaaS

Userpilot

What is a Product Marketing KPI metric? KPI stands for key performance indicator and is a term used to describe a metric used to track performance. What is a Product Marketing KPI metric? KPI #1: Conversion Rates for Product-Led Growth SaaS. KPI #1: Activation Rate.

Identifying Growth KPIs that are leading indicators of product success

Mixpanel

With the right Growth KPI in place for active usage, you make a tangible impact on the business when you improve the number. Making that a Growth KPI would have shown a dip in your operation fairly early on, signaling a need for some changes. Imagine you run a lemonade stand.

KPI 110

OKRs vs KPIs – Understanding Measurements for your SaaS Product

Userpilot

KPI stands for key performance indicators , and they are a way for you to understand the performance against the key results that you have set. KPI: Run 2k every week. KPI: Monthly Recurring Revenue is increasing steadily by 5%. OKR vs KPI vs Metrics – spot the difference.

How AI is Lowering the Barrier to Entry for BI and Analytics

Birst BI

Historically, business users have been presented with dashboards that describe the current state of a KPI, i.e. Net Profitability, Customer Retention, and more. What happens next is a treasure hunt in identifying the drivers of the KPI’s behavior. Birst Smart Analytics is designed for the business user or front-line operational worker to uncover insights or drivers influencing a KPI instantly and automatically, without the effort traditionally required for this.

KPI 72

Four Key Product Management Lessons from a Product Manager at Mailchimp

Apptentive

And if I’m measuring on a specific outcome, let’s say like user growth, and an executive is measuring on a different ruler motivated by a different KPI or incentive structure, it’s really hard to reconcile those things because you’re measuring things differently.

KPI 170

Aligning Your Roadmap Themes to the Customer Journey

ProductPlan

CUSTOMER KPI: Reach. BUSINESS KPI: Reach as a % of Total Addressable Market (TAM). CUSTOMER KPI: Time to deal close. BUSINESS KPI: Maps to sales booking goals. CUSTOMER KPI: Time to the first use of the critical feature. BUSINESS KPI: Critical engagement metrics.

Customer Experience KPIs: How To Measure, Improve, and Optimize CX in SaaS?

Userpilot

Average Resolution Time – CX KPI. Average 1st response time – customer experience KPI. Customer Lifetime Value – CX KPI. Customer Health Score – CX KPI. Customer churn rate – CX KPI.

Owning Agile by Jeff Patton

Mind the Product

He talked about the misunderstood term “customer” in the agile manifesto, and talked about the customer/vendor anti-pattern, the valuable/usable/feasible part of the product manager’s job, and that all of us should focus beyond the next KPI to hit. Bashing agile is in vogue at the moment, so when veteran product manager and product design evangelist Jeff Patton suggested it as a topic for his keynote talk at MTP Engage I jumped at it.

Agile 149

Measuring Success and Learning From Failures

Dear Strategy

Dear Strategy: “How can we measure the success of our strategy using some KPI other than orders? So what exactly is a KPI, and how does it differ from all the other types of measurements that are thrown about in the field of strategic planning?

How to Choose the Right KPIs for Your Product

Roman Pichler

But the second part, acquire an initial user base , would require the introduction of a new KPI in order to understand if the acquisition goal has been met. What are KPIs? Key performance indicators (KPIs) are metrics that measure how your product is doing.

Vision 213

Product Operations Dashboard

Product Management Lessons from the Trenches

Note that depending on your product and its usage interval, you might have to change this) Retention: 3/7/14 Day Monetization: LTV; Daily revenue per user, units sold, discount rate, unit ASP How to setup your KPI dashboard(s): Once you have done all of the above setting up your dashboard is relatively simple. Just because your vendor doesn’t have a dashboard for a specific KPI, it’s not an excuse for you not to measure it.

Identifying Growth KPIs that are leading indicators of product success

Mixpanel

With the right Growth KPI in place for active usage, you make a tangible impact on the business when you improve the number. Making that a Growth KPI would have shown a dip in your operation fairly early on, signaling a need for some changes. Step one is to define the Growth KPI in your analytics tool. Step two is to build a clear visualization of KPI performance over time. Imagine you run a lemonade stand.

KPI 64

How to Thrive in the “Ongoing Abnormal” by Building a Differentiating Customer Experience

TIBCO - Thought Leadership

In its Q1 2022 earnings report , the company notes a focus on technology leadership and customer experience drives its strong telco financial and KPI performance. Reading Time: 3 minutes.

BADIR?—?The Antidote to Low ROI from Data Science Projects

Piyanka Jain

Additionally, for any project to have a meaningful impact on the business, the chosen success metric should be a driver metric to the top KPI’s for the organization. For example, if an organization has revenue growth as one of the top KPI’s and acquisition drives growth, then a project targeted at increasing acquisition, if successful, would drive growth and thus business impact. BADIR?—?The