Userpilot

OCTOBER 16, 2023

Like any form of analytics, product marketing analytics is all about capturing key data and optimizing the customer experience using that data. From advanced analytics to custom surveys, Userpilot helps you collect and understand product data. On the other hand, marketing analytics starts earlier in the user journey.

Data Visualization 102

Data Visualization Analytic Tools Onboarding KPIs Feedback Software 102

Gainsight

MAY 3, 2022

Congratulations, you just embarked on your next endeavor as a newly minted Customer Success Manager (CSM) at a B2B SaaS company… Now what? How Should You Measure Customer Success? As VPA defines , NRR measures how good your company is at retaining and growing revenue from existing customers.

Onboarding KPIs 94

Onboarding KPIs User Friction KPI Customer Satisfaction 94

ProductPlan

AUGUST 10, 2023

Yet the customer experience continually improves while KPI targets come into view. Alternatively, how can we let our current customers suffer and miss out on easy wins just to chase after something that might not even work and won’t generate meaningful revenue for years? Each business has a unique situation.

Reporting Tools 98

Reporting Tools Feedback Software Product Research User Testing 98

Userpilot

FEBRUARY 5, 2023

Do you need some behavioral KPI examples to understand what metrics to track and why? Behavioral key performance indicators (KPIs) can help you understand user experience and measure feature adoption. TL;DR Behavioral KPIs refer to metrics that track and measure customer behavior and engagement with your products or services.

Onboarding KPIs 97

Onboarding KPIs KPI Analytic Tools Feedback Software 97

Userpilot

FEBRUARY 21, 2022

Setting your KPIs will help you track the effectiveness of your marketing strategy. The most useful performance indicators include the visitor-to-sign-up rate, the sign-up-to-PQL rate, the PQL-customer rate, the sign-up-to-customer rate , and the activation rate. The post-launch phase is all about user onboarding.

Research Software 97

Research Software Feedback Software Onboarding KPIs Product launches 97

Gainsight

DECEMBER 14, 2020

Our Chief Customer Officer, Ashvin Vaidyanathan , talks to customer success trailblazer Garin Landry in this conversation. Garin is the Insight Strategy Manager for Customer Operations and Strategy at Planview , a global leader in work and resource management (WRM). Ashvin: Hello, Garin! Let’s kick things off with an icebreaker.

Data Visualization 52

Data Visualization Customer Feedback User Friction Customer Experience 52

Userpilot

JANUARY 17, 2023

Value realization can make the difference between a customer who unsubscribes and a customer who becomes a brand advocate. If you want to build a loyal customer base and nurture product growth , your focus should be spent on making users realize the value of your product as soon as possible—which might be trickier than you think.

Feedback Software 97

Feedback Software Research Software Onboarding KPIs Customer Experience 97

Userpilot

APRIL 23, 2021

Benefits of user personas B2B SaaS User Persona Examples B2B SaaS Examples with Multiple User Personas – Userpilot, ActiveCampaign, Kontentino 1. SaaS User Persona Example -Userpilot: Product Manager 2. SaaS User Persona Example-Userpilot: Product Marketing Manager 3. How to create a user persona?

Analytic Tools 98

Analytic Tools Feedback Software Research Software User Testing 98

ProductPlan

AUGUST 10, 2023

Yet the customer experience continually improves while KPI targets come into view. Alternatively, how can we let our current customers suffer and miss out on easy wins just to chase after something that might not even work and won’t generate meaningful revenue for years? Each business has a unique situation.

Reporting Tools 52

Reporting Tools Feedback Software Product Research User Testing 52

Bain Public

JANUARY 11, 2022

As a product manager, it’s normal to get all kinds of new feature requests from stakeholders (these requests are usually related to pain points). Do you validate the pain point and place it in a parking lot for triage? Real-world product ecosystem: Customers, users, alpha/beta testers, partners and competitors.

Onboarding KPIs 52

Onboarding KPIs Weak Development Team User Friction Customer Experience 52

The Product Coalition

JANUARY 24, 2021

preset quarterly goals or strategic need to focus on a new KPI) A broader change in your industry and/or prototypical customer’s life (e.g. Audience User personas and stories are other useful ways to provide helpful background context for your team.

Onboarding KPIs 130

Onboarding KPIs User Testing Customer Experience Feedback Software 130

Mixpanel

JUNE 10, 2020

No matter the industry, product experimentation should always be done with your customers top of mind. In terms of our core product, this might mean adding capabilities that make it easy for users to transfer funds from one account to another. This could be anything from a feature, to a customer request, or a business requirement.

User Testing 75

User Testing Product Research Weak Development Team Customer Feedback 75

Amplitude

JANUARY 26, 2021

Our Chick-fil-A One app is our loyalty app that allows customers to order ahead, earn points, and redeem those points for food rewards. Not only is the purchase funnel a key KPI, but we also monitor how customers pick up their order (e.g. curbside, drive-thru, takeout) and whether or not users redeem their rewards.

Data Visualization 59

Data Visualization Analytic Tools Research Software Customer Experience 59

Userpilot

DECEMBER 5, 2023

Customer satisfaction analytics are key to understanding what makes your customers happy and building a product that retains users. But how can you leverage this user sentiment data to lead product development and grow your business? There’s no single KPI to measure customer satisfaction.

Data Visualization 90

Data Visualization Customer Satisfaction Analytic Tools User Testing 90

Mixpanel

OCTOBER 17, 2022

Each set of users requires different tactics and key results. Mixpanel is a kind of master, guiding the other customer engagement platforms in order to execute these actions. We started targeted campaigns using cohorts generated in Mixpanel that went on to be distributed through customer messaging.

Data Visualization 52

Data Visualization Analytic Tools Reporting Tools Onboarding KPIs 52

Imaginary Cloud - Design

SEPTEMBER 1, 2022

Whether you are an e-commerce brand, B2B company, or another type of business, your website is likely to be the first impression many potential customers get of your company. Therefore, it is essential that your website reflects the image of your brand and provides visitors with a positive and informative user experience.

Reporting Tools 52

Reporting Tools Research Software Data Visualization Feedback Software 52

Sachin Rekhi

AUGUST 6, 2015

The customer development and lean startup methodologies evangelized by Steve Blank and Eric Ries brought us a better approach that favored experimentation over elaborate planning, customer feedback over intuition, and iterative design over traditional “big design up front” development. Target Audience. Problem You're Solving.

User Testing 118

User Testing Document Product Marketing Marketing 118

The Product Coalition

JULY 8, 2020

It’s easy to spot patterns mixing cohort charts and user attributes and events but you never get to the why. Therefore, it’s hard to connect the dots , by basing all product growth on analytics, you never get the full user story. Why do they use the product, what’s the pain point, what do they need next?

Feedback Software 84

Feedback Software Data Visualization Customer Feedback User Testing 84

ProductPlan

JULY 9, 2019

Accessibility enables the maximum number of potential users to engage with products, increasing the total addressable market and avoiding frustrated customers from getting tripped up on accessibility shortcomings. Will this feature increase a KPI? The Measurability Trap. Will this tweak move the needle?

User Testing 69

User Testing Customer Experience Product Research Research Software 69

Product Talk

DECEMBER 6, 2023

Why does the outcome focus on business value and not customer value? Why can’t you just generate opportunities from what you know about your customers? How do you represent customer segments on an opportunity solution tree? What if you are being asked to deliver more than one outcome? How do you find opportunities?

Data Visualization 276

Data Visualization Product Research Analytic Tools Research Software 276

Userpilot

JANUARY 23, 2023

Wondering what customer success OKRs are and how they can help your customer success team flourish? With OKRs, you can develop clear strategies to promote product growth and effectively communicate them to your customer success teams. – Use different types of surveys to collect customer feedback.

Feedback Software 90

Feedback Software Analytic Tools Onboarding KPIs Customer Experience 90

Userpilot

JANUARY 31, 2023

If there’s one critical skill for product managers to nail, it’s customer activation. In this comprehensive guide, we’ll break down underlying customer activation strategies and actionable strategies, specific onboarding tools , and techniques, and tangible examples to learn from. What is customer activation?

Analytic Tools 98

Analytic Tools Feedback Software Research Software Data Visualization 98

Usersnap

SEPTEMBER 21, 2021

How badly do you want to know if your customers are truly satisfied with your services? A customer satisfaction survey is a lynchpin to developing a loyal, returning, and referring customer base. This article details everything you need to know about the ins and outs of successful customer satisfaction surveys.

Customer Satisfaction 94

Customer Satisfaction User Testing Feedback Software Product Research 94

ProductPlan

FEBRUARY 8, 2022

Product management owns the product roadmap, and their most important stakeholder is the product’s users/customers. Customer obsession is table stakes, but a top-notch product manager must also be adept at using data to understand how to shape the future of the product. How does the use of the product solve their pain point?

Data Visualization 104

Data Visualization Feedback Software Reporting Tools Research Software 104

Alchemer Mobile

AUGUST 27, 2020

Customer behaviors and preferences are shifting daily – as are their emotions. Success is understanding how the product fares in the market, and being able to adjust properly, pivot, and quickly make decisions based off of customer feedback. Go beyond NPS as a core KPI. Don’t blindly build what your customers ask for.

User Testing 246

User Testing Product Research Feedback Software Data Visualization 246

Userpilot

NOVEMBER 24, 2022

The four stages of the RACE framework implement marketing strategies to Reach new customers, encourage them to Act or interact with your website or social media pages, drive Conversion , and boost long-term Engagement. It helps you implement a customer-centric approach that encourages a long-term customer relationship.

Feedback Software 98

Feedback Software Analytic Tools Framework Onboarding KPIs 98

Userpilot

NOVEMBER 15, 2021

With that being said, businesses should always be in the process of running product-led growth experiments to reduce risks and make the product meet customer requirements in this highly saturated market. Maybe you think that your idea is great but it’s something that your users may not use. Step #3 – Select the audience.

Onboarding KPIs 98

Onboarding KPIs Framework User Testing Feedback Software 98

Userpilot

DECEMBER 7, 2022

The three main types of KPIs are quantitative, qualitative, and leading KPIs. Revenue, marketing , sales, and customer success KPIs should be measured by different departments responsible for these functions. Using exit surveys to understand why customers leave and offer alternatives to avoid churn. Leading KPIs.

Onboarding KPIs 95

Onboarding KPIs Data Visualization Customer Experience Customer Feedback 95

ProductPlan

OCTOBER 26, 2021

Delighting customers and creating innovative solutions for their problems dictates our priorities. A selfless approach based on customer empathy and satisfying stakeholders is an asset on the job, but less so for ourselves. To your users and customers? Those skills also come into play when interacting with customers.

CTO Coach 94

CTO Coach User Testing Product Research Data Visualization 94

Roadmunk

OCTOBER 12, 2017

If you manually do that on a small scale for a few users—like recommending products for a few users after studying their purchase behavior—you can gauge if it’s actually helpful. We then establish KPI’s that we’re going to evaluate those models on. If it does, then great.

Artificial Inteligence 55

Artificial Inteligence Data Visualization Feedback Software Analytic Tools 55

Userpilot

AUGUST 30, 2021

Product analytics is user-centric data that reflects how your customers engage and interact with your product. A product analytics tool is a type of software that enables you to measure and visualize user data. The data you collect provides you with valuable and actionable insights into customer behavior and customer experience.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Reporting Tools 98

Radical Product

MAY 5, 2020

An iteration-led approach can move financial KPI up and to the right, but it doesn’t always make our world better. What’s the Real Pain Point ? How do we deliver the solution to the customer? What are the Logistics of our solution, i.e. pricing model, customer support, sales plan, etc?

KPI 52

KPI Vision User Friction Agile 52

Gainsight

DECEMBER 23, 2019

At Pulse 2016, SaaStr’s Customer Success for Start-ups track was one of the most popular series of sessions in the entire conference. Just in brief, how big should you scale your Customer Success team? CS: So April is a veteran in the customer success space and has over 10 years of experience in SaaS companies.

Customer Experience 52

Customer Experience Onboarding KPIs User Friction Data Visualization 52

Product Manager in Heels

DECEMBER 22, 2016

Identifying common problems your customers are having comes from recognizing patterns in customer behavior, business objectives and internal/external feedback. This is how I've managed to identify and validate customer problems. Listen to your customers The first step to understanding your customers is to talk to them.

User Testing 40

User Testing Customer Feedback Customer Experience User Friction 40

Userpilot

SEPTEMBER 9, 2020

Product experiments CAN and WILL improve your customer activation rates, engagement levels and ultimately user retention – so if you’re not doing them, you’re leaving money on the table. That is, changes to the product experience you could make which you think may improve user success. That’s a bad mistake.

Onboarding KPIs 86

Onboarding KPIs Customer Experience User Testing Data Visualization 86

Sachin Rekhi

JUNE 18, 2015

Over the past year at LinkedIn I developed a strong appreciation for using Net Promoter Score (NPS) as a key performance indicator (KPI) to understand customer loyalty. Net Promoter Score (NPS) is a measure of your customer's loyalty, devised by Fred Reichheld at Bain & Company in 2003. The Origin of NPS. How NPS is Calculated.

Product Research 107

Product Research Customer Experience User Testing KPI 107

Userpilot

OCTOBER 7, 2020

Answer: What KPI are you trying to affect with new feature adoption? What steps does a user have to go through to Activate? When you launch a new feature, make sure you provide lots of documentation in your Help Center to answer FAQs, help learners who prefer to read instructions, and to deal with problems that users may encounter.

Onboarding KPIs 76

Onboarding KPIs Customer Experience Analytic Tools User Testing 76