article thumbnail

What is a Segmentation Survey? Questions, Examples & Use Cases

Userpilot

How can you use them for better customer engagement ? TL;DR Segmentation is a process of grouping customers by shared characteristics. A segmentation survey is used to gather the data necessary to segment customers. It also helps teams better understand their existing and prospective customer base. Let’s dive in!

article thumbnail

Product Marketing Analytics Data VS Marketing Analytics

Userpilot

Like any form of analytics, product marketing analytics is all about capturing key data and optimizing the customer experience using that data. Unlike marketing analytics which focuses on replicating marketing successes, product analytics focuses on improving the product. What is product analytics?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

12 KPIs to Measure and Improve Your Fintech App Onboarding

The Product Coalition

How many financial apps do you have on your phone, and how often do you use them? Chances are the ones you frequently use have a simple, intuitive app onboarding process. If you’re a financial services product manager, you’ll know that crafting an effective fintech app onboarding process is no small feat.

article thumbnail

UX KPIs In SaaS: 10 Key UX KPIs That Product Managers Should Keep an Eye On

Userpilot

UX KPIs, or user experience key performance indicators, are essential numerical data points that are used to track, measure, and compare the experience users have with your SaaS product. UX KPIs are of two types: behavioral (what your users do) and attitudinal (how your users feel and what they say).

article thumbnail

Customer Experience KPIs: How To Measure, Improve, and Optimize CX in SaaS?

Userpilot

Are you wondering what customer experience KPIs and metrics you should track? Choosing the right KPIs can make all the difference when it comes to retaining your customers in the SaaS business. There are eight key CX KPIs that you need to measure. The 3 best tools are Userpilot, Qualtrics, and Mixpanel.

article thumbnail

10 User Persona Examples for SaaS Products and How to Create Them

Userpilot

But it’s an absolutely critical step for any SaaS strategy. In this article, we’ll take a quick look over what a user persona is and how to create one. What is a user persona? How to create a user persona? SaaS User Persona Example -Userpilot: Product Manager 2.

article thumbnail

How AI is Lowering the Barrier to Entry for BI and Analytics

Birst BI

According to Gartner, more than 3,000 CIOs ranked Business Intelligence (BI) and Analytics as the top differentiating technology for their organizations. If BI and Analytics is such a game-changer, then why is the average adoption rate in organizations only 32%? But the industry is undergoing a fundamental transformation.