2019

The Beginner’s Guide to Product-Led Growth Metrics

Gainsight

Since the beginning of business, we’ve been on a journey to accurately evaluate and predict customer needs. For people in Product, delivering products your customers love is just one of the challenges. You then have to optimize users’ ROI, increase adoption, and accurately discover your customer journey bottlenecks. Which features bring the majority of revenue? How should customer-facing teams predict retention and revenue rates based on users’ behavior?

Priority Starts at the Top

Folding Burritos

I talk to a lot of PMs and I ask them (and everyone who subscribes to my newsletter) the same question: what’s your biggest struggle as a Product Manager? I get back all sorts of replies, but by far the biggest issues are about prioritization, in some shape or form.

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Psychological Safety: A Prerequisite For High Performing Teams

Strategyzer

Can a team of talents who are suspicious of each other solve complex problems together and innovate? The answer is simply, no. Organizational Culture Thought Leadership Strategy

Listen to Understand: Listening Practices for Product People

Roman Pichler

Listen to Understand, not to Answer. Most people do not listen with the intent to understand; they listen with the intent to reply,” wrote Steve Covey in his book The 7 Habits of Highly Effective People. It’s true: We often listen with a specific goal in mind, with the intention to reply, to share our perspective, or to convince the other person. As a consequence, we don’t pay full attention to what the other person is saying or filter what is being said; we only hear what supports our view.

Facebook Causes Continue to Show Little Promise as Fundraising Tools

Mental Health as a Product Person – Let’s Talk

Mind the Product

Today is World Mental Health Day , and as we both struggle with mental health it’s a good opportunity to speak out and reflect on the issue of mental health at work. In this blog we’ll share our own personal experiences, and consider how mental health problems such as imposter syndrome, anxiety, depression, or stress affect us as product people. Imposter Syndrome. We talk a lot about imposter syndrome.

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The Addictive Products Myth: Who Is the Culprit Here?

Nir Eyal

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Prioritize Opportunities, Not Solutions

Product Talk

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The Top 5 Technical Skills Every Product Manager Should Know

UserVoice

While a technical background is a mandatory prerequisite for becoming a product manager, there are some technical skills worth having in your toolbox as a PM. The good news is you don’t need to go back to school to master these technical competencies either.

How to Write Fewer Requirements

Ask Benny

Free your time to be more strategic Requirements are overrated In Are Requirements Overrated and Your Role is not to Write Requirements I explained why writing requirements should be a minimal task. I talked about 3 major reasons why it is good for everyone: Your time is valuable.

Product Analytics Playbook: Mastering Retention

Why do your users churn? In this guide you'll learn common product pitfalls and how to fix them.

What the four forces can teach us about the user onboarding experience

Inside Intercom

A great onboarding experience is one that proves to new users that your product will help them do the job that they want. To put it another way, the ideal onboarding experience is a short, easy and frictionless path to finding value. Of course, many products have unavoidable complexity. If getting started with your product requires new users to install software, invite colleagues or message customers, then the path to value may not seem as short or straightforward.

UX Truth Bombs: How to prepare for hard lessons during user research

Userzoom

Speaking to users, whether for research or testing purposes, provides invaluable insight into how people behave and what they need. The more users we speak to, the more we know. But even the best of us will face some hard truths from users no matter what stage we are in our career. Testing designs, whether it’s the first time or the 100th time, can be an incredibly eye-opening experience.

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The Marketer’s Guide to Product Led Growth Marketing

Userpilot

Product led growth marketing is like the business equivalent of really great storytelling. And that is ? Show don’t tell. That’s why we wouldn’t dare tell you what product-led growth marketing is or how to do it. Instead, we’re going to show you how to drive it in your role as head of growth or product marketer. What is product led growth marketing.

How To Launch A Product or Feature To Maximize Growth

Brian Balfour

Superhuman was founded in 2015 (3ish years ago at the time of writing this). From their landing page, they are building “The Fastest Email Experience Ever Made.” To this day, you can still not sign up and instantly gain access to their product. Yet, they have received more press, word of mouth, and funding than 95%+ of other products. Because they've done the exact opposite of what most do for product and feature launches. Let me explain.

6 Steps to Improving Your Application’s Analytics Experience

No one designs bad dashboards and reports on purpose. So why do so many applications have terrible analytics experiences? Download this ebook for secrets to creating dashboards and reports your users will love.

4 Product-Driven Steps to an Artificial Intelligence Roadmap

bpma ProductHub

by Daniel Shenfeld – What’s so transformative about artificial intelligence (AI), anyway? Artificial intelligence (AI) is regularly breaking new ground, from DeepMind’s AlphaGo Zero teaching itself to play Go and beating human champions to text-generating algorithms so powerful that their creators at OpenAI decided not to release them publicly for fear of malicious use. While these accomplishments are rightfully generating… Product Strategy

How great Product Managers contribute to great engineering cultures

The Product Coalition

Great engineers leave when they are no longer excited by an opportunity. These engineers are in demand, they have other companies constantly knocking on their doors, pitching them exciting opportunities, as well as money, in an attempt to convince them to leave. Given that cutthroat environment, how do we, as product managers, contribute to a strong engineering culture? Why should we care enough to make that our responsibility?

How to Stay on Course During Product Discovery

ProductCraft

Product discovery is a messy, hard, and often thankless job. Quite frankly, there’s no way — or need — to sugarcoat this. Product discovery is also rarely linear, let alone foreseeable. There’s also no one-size-fits-all approach to doing it “perfectly.” As a result, product teams need to have high confidence in their ability to pick. Read more » The post How to Stay on Course During Product Discovery appeared first on ProductCraft by Pendo.

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“Software eating the world” creates a growing need to educate product managers.

Product Management Unpacked

Digital transformation impacts almost everything, so the demand for product management continues to increase – every day. When I started in product management in the mid-1980s, most product managers were hired to work in traditional B2C businesses, which is where the idea of product management originated. Modern product management started in 1931 with a memo written by Neil H. McElroy at Procter & Gamble.

The Connected Journey: Developing your Empathy to Strengthen Strategies for Customer Relations

Speaker: Esther Kieft, Delivery Manager (Group Technology) at Domino's Pizza Enterprises

It is well known that empathy is a key ingredient in creating lovable products, yet not all products offer the best customer experience. From meeting stringent deadlines to insufficient resources being available to carry out customer research, there is a range of reasons why customer empathy could be missing in product development. Join Esther Kieft, as she breaks down using empathy at a distance to evaluate the problems that customers are experiencing during this global health crisis.

Innovation by Design: How to Unlock New Business Opportunities

UX Studio

The term “design” often describes a visual output – a form, colour, texture, layout – or a styling activity. In other cases, the meaning of design goes beyond a product’s appearance, also referring to how it works and its functionality. In this article we discuss how design transforms organisations and inspires innovation. Get ready to dive into the world of innovation by design. Nowadays, businesses invest much more in design. They do so not only to build beautiful and functional products.

Free Your Product Roadmap and Ditch the Timeline

Mind the Product

Women in Product Management: Irina Farooq, Chief Product Officer at Kinetica

280 Group

For our next installment of the Women in Product Management Series, I interviewed Irina Farooq, Chief Product Officer at Kinetica. To read the entire series on Women in Product Management make sure to? sign up for our newsletter. How did you get into Product Management? I switched into product management by a stroke of luck four months out of college. I received some good advice from someone who thought product management would be a good career for me. I didn’t even know what that was.

Should Product Roadmaps Have Dates?

Roman Pichler

What Product Roadmaps Are (in a Nutshell). To start with, let’s briefly recap what a product roadmap is. I view a roadmap as a high-level plan that states specific benefits a product should provide over a certain timeframe, which may range from six to 12 months. I find it helpful to use the product roadmap so that it connects the overall product strategy with the product backlog, as shown in the picture below.

6 Ways to Secure (More Of) a Budget for Your Customer Education Program

Whether you’re looking to kickstart or expand your customer education program, you need access to a budget. Learn how you can demonstrate the positive ROI of customer training and make the case for securing a larger budget in our latest eBook!

Book Review: The Team that Managed Itself

The Product Bistro

Christina Wodtke’s latest is a gripping read, combining a compelling story line, with some novel, and useful ideas to help team dynamics and how to lead.

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[Focus Guide] How To Make The Most Out Of Your Time And Your Life

Nir Eyal

The post [Focus Guide] How To Make The Most Out Of Your Time And Your Life appeared first on Nir and Far. Focus

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Everyone Thinks They’re Managing by Outcomes. Here’s How to Actually Do it.

Product Talk

Last month, I spoke at the Business of Software (BoS) conference in Boston. BoS has been on my short list for a very long time and it did not disappoint. Mark Littlewood , the organizer of the event, does a fantastic job and it shows up in every little detail of the event. The audience is made up of entrepreneurs. Most seemed early in their entrepreneurial journey, but there were plenty of experienced folks as well. What stood out to me was how friendly and eager to learn all the attendees were.

Retrospectives Make Better Product Outcomes

bpma ProductHub

by Ellen Gottesdiener Frustrated with the outcomes of your products? Are you, as a product manager, struggling with your development team? In my work as a product coach, achieving less than stellar product outcomes is all too common. Surprisingly, the solution to better outcomes may be right under your nose. The answer is in retrospectives.… … Product Management Product Strategy

The Product Manager's Guide to Retention

This book walks through multiple aspects of retention, including why it’s so important, how to best measure it, and how to set goals for the different stages of retention. It also provides strategies for improving retention across the customer journey.

Product Takeoff

Product Takeoff

Every product has a lifecycle of Introduction, growth , maturity and decline.With digital disruption in the market place it is very critical that we design products that stay in the growth phase for a longer period of time.

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Step 0: Don’t Freak Out – How To Get Started In Market Discovery

The Secret PM Handbook

Why women make great product managers

Product Management Unpacked

Marty Cagan, founder of the Silicon Valley Product Group , delivered the opening keynote to the 2016 Mind the Product Conference. His keynote, “Behind Every Great Product,” highlights professionals involved in some of the most iconic technology products of our time, including Netflix, iTunes and Word for Mac. All six of the examples he uses are women in product management. The skills that make women succeed in product management: Emotional Intelligence. Problem Solving. Compassion. Collaboration.