Customer Discovery interviews, the Lean Startup approach
JULY 18, 2017
As an alternative to the traditional business plan, Lean Startup suggests working on your Business Model Canvas, a one page business plan template emphasizes the finding and solving of customer problems. To compliment your Business Model Canvas, Lean Startup advocates for customer discovery interviews, to identify problems, look for trends, and discover how your product solves customer needs. The Lean Startup customer interview is totally different than the traditional focus group.