Market Research vs User Research: How To Overcome Uncertainty

UX Studio

But by doing the right research at the right time, you can get the information you need to advance. Easier said than done… Is it not just a question of market research vs user research? We wrote this to help you choose the right research methods more easily.

Pros and Cons of Market Research Tactics

Mind the Product

As the product manager survey results that we published on Mind the Product suggested, listening to the market doesn’t happen enough among enterprise software designers. This is probably the most common means of gathering market feedback by product managers, and with good reason.

Market Research Needs to Evolve

Generation Focus

Market research has always been an important component of branding. But market research has barely budged an inch. This article from Digiday tells us how lead marketing directors know it’s time to approach market research differently.

Market research is easy. Visit customers

Under10 Playbook

Market research is easy. Time to market: 10 minutes. This market research technique is what Luke Hohmann calls “The Apprentice,” in his book Innovation Games. Visit customers, with or without sales people. Go on sales calls. Go to user group meetings.

Build Delightful Products with Customer Validation

Speaker: John Little, Head of Product Marketing, Centercode

The entrepreneur’s ultimate guide to market research

The Product Coalition

While researchingmarket research”, I found it’s one of those topics that can be overwhelming, simply because I had to go through endless sources, most of which are very similar, and each carrying only a small piece of the puzzle. What’s Market Research?

TEI 163: Rookie mistakes in market research product managers must avoid – with Gerry Katz

Product Innovation Educators

One of the skills you need as a product master is customer and market research. It was an episode several listeners really appreciated and I have invited Gerry back to share more of his expert experience with market research.

Conducting market research–and other innovation insights for product managers Aug 25, 2017

Product Innovation Educators

Tips for conducting consumer and market research for new products. Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers and innovators be heroes.

Why Agile Marketing is the Key to Successful Products

280 Group

Can Agile Marketing give you an edge? The past five years have witnessed a sea change in marketing methodologies and processes at a rate that continues to accelerate. The post Why Agile Marketing is the Key to Successful Products appeared first on 280 Group Product Management.

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The Secret to Great Product Management

280 Group

Product Management Best Practices Customer Needs Market Research Research YouTube Video

Product Discovery Tips

Roman Pichler

I find it helpful to form a product discovery team that consists of: Development team members: user experience (UX) designer, developer, tester; Key stakeholders , for example, people from marketing, sales, and support; A ScrumMaster or agile coach. Bring the Right People Together.

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“Customer At The Center” Special Webinar by David Fradin

Spice Catalyst

BIGP Book Building Insanely Great Products Business Acceleration Featured Market Research Marketing Product Marketing Customer customer Satisfaction Product Product Management webinar

Product validation to put our best product forward

Obo

Market Research Collaboration Obo StrategyThe beta data is in!

Why Your Organization Cannot Innovate?

Spice Catalyst

Business Acceleration Business Development Innovation Innovation and Value Proposition Market Research Product Launch innovate market organization success successful business

Product Management Mishap: Not so fast, Netflix!

Obo

In fact, the market response was legendary. Netflix’s market cap dropped from $18B to $5B.” Very few people are savants who can guess correctly what the market wants. Most of us need to back up our guesses with market research.

Product validation to our best product forward

Obo

As Adrian Rami, Director of Product, put it, “ We are expanding our use of Obo to employ market-driven approaches to our entire product roadmap; it has a variety of valuable features for a company like C3, which is AI-based and data-driven.” The beta data is in!

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Through Google Glass, darkly

Obo

Absent from this list: market testing. From what little we know about Google’s market testing, they do some, but they focus on their existing customers. That leaves much of the market unaccounted for and limits the potential for successful huge-scale innovation.

First to Market Story: Facebook Home alone?

Obo

This is the second in a four-part series of posts on epic product fails and how better market validation might have prevented them. It’s possible that Facebook is even behind Google in terms of only market testing with existing customers (by definition people who find Facebook valuable).

Productize Conference, Lisbon Oct 19,20,21

Spice Catalyst

Building Insanely Great Products Business Acceleration Business Development Courses Market Research Marketing Newsletter Dave Product Management Product Marketing Product Planning

When good companies make bad products.

Obo

( This is the first in a four-part series of posts on epic product fails and how better market validation might have prevented them.) They also all clearly have the resources to conduct sufficient market research to validate their product strategies and plans. Perhaps they were so enamored of the possibilities if their product ideas were successful that they didn’t consider what the market really wanted and/or needed. See the Obo Field Guide to Market Signals.

Bob Moesta on unpacking customer motivations with Jobs-to-be-Done

Inside Intercom

In short, JTBD is a research process that helps uncover a customer’s motivation for buying your product – the “job” your product is“hired” to complete. The way you package and market your product will change over time, but the jobs your product is hired to do should be timeless. Well, you have a backlog with customer support, but also our marketing products are more popular on a Monday because people are checking reports to fill in their spreadsheets.

Foundations

Spice Catalyst

Entrepreneur Innovation Job Market Research Marketing Messaging Product Launch Product Life Cycle Framework Product Management Product Marketing Product PlanningFoundations in the Successful Management of Products seeks to define the secret of what makes customer-oriented products, enabling its practitioners to significantly increase its chances of success.

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Apple’s Product Portfolio Management

Spice Catalyst

Business Acceleration Business Development Innovation Market Research Marketing Product Launch Product Life Cycle Framework Product Management Product Marketing Product Planning The Product Management Role apple Product Portfolio ManagementGood product portfolio management means a company has products at each stage of the product lifecycle:Risk, Revenue Maximization, Revenue Smoothing and Competition Blocking.

Taking Event Support from Sales Tactic to Product Strategy

Product Beautiful

But the truth is that events aren’t just a sales and marketing tactic. They can and should be a strategic part of your market research—a way to glean feedback from your market as much as they are a place to push your message. If your market research is on point, they’ll probably say, “Yes it is. I’m doing some follow-up research, and you came to mind. This can be vital to your research because you’re gaining information from potential customers.

Optimal Product Process™ 3.0 Phase Two: Plan

280 Group

During the plan phase, product managers conduct more detailed and specific market research, along with competitive analysis to determine whether the opportunity is large and profitable enough to be viable. For example, market research and competitive analysis can be performed.

Welcome

Generation Focus

This blog is where we share our perspective on all things market research. Welcome to Generation Focus. Generation Focus gives companies a new way of connecting with their customers. We are passionate about what we do and hope you will enjoy getting to know us

4 Unusual Promotional Gifts for Product Marketing Managers

Spice Catalyst

Product Marketing (Success) Managers sometimes get involved with marketing communications and need some chatkas to help with branding at say a trade show. Product Success Managers need to offer an incentive to get people to answer their surveys when they are doing market research.

How to Prepare Your Foreign Product for a Launch in the US: The Power of Qualitative Data

Generation Focus

The United States is a great place to market products. People in the US are always looking for the next best thing on the market, which gives you a hungry audience ready to accept your new innovation. To do this well, you need to gather qualitative research and data. How to Use Qualitative Research to Prepare Your Product for US Sales A good first step is to know the pains and gains of your target customer. Marketing your product in the US is an exciting challenge.

My Journey as an Interviewer: From Refugee Status Determination to User Research

Generation Focus

This is my story of how I became trained in refugee status determination (RSD) interviews based on interrogation techniques used throughout Europe, and how I have applied this to market research interviews.

Behind the Scenes of Microsoft Azure IoT

Tech Product Management

Sam shares his strategy for market research and his approach for understanding the needs of dissimilar users across a big horizontal space and across many verticals. In this episode of the IoT Product Leadership podcast, we go behind the scenes of Microsoft Azure IoT. My guest today is Sam George, Director of Azure IoT. Azure IoT […]. The post Behind the Scenes of Microsoft Azure IoT appeared first on Daniel Elizalde. Podcast

Why Customer Interviews Should Be Done Continuously

Generation Focus

Market Research Never Stops Being Important One great example of why market research is never enough is Apple. It’s not because they’re the most innovative, but because they know how to use market research. Customer discovery isn’t a one-step process.

Why are Focus Groups so Sad?

Generation Focus

The largest companies in the world are doing market research the same way they did 20 years ago. Have you every participated in a focus group? Did you leave feeling inspired? How about gloomy? Focus groups can be quite sad.

The Global Benchmark Survey: Product Management Skills – Initial Insights

280 Group

PMs typically come from either a technical, marketing, sales, or support function that has given them deep exposure to the market situation and its important trends. Roger Snyder is a Principal Consultant/Trainer, and VP of Marketing at 280 Group.

How Google Conducts User Research to Ensure Customer Loyalty

Usersnap

Google’s tech alone didn’t build them into a top company, User Research matters too! Creatively exploring market preferences is critical for success. Instead, research first helped Google emphasize user personalization. How To Attract User Research Prospects.

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The Impact of User Research Technology on Data Quality

Generation Focus

Globalization and technological advancements since then have reshaped the market research industry time and again. So the question then remains: Can we push the future of market research and technology to give us higher quality data, thus giving us the best of both worlds?

What IS Product Management, really?

Rahul Abhyankar

Proctor & Gamble pioneered the concepts of brand management and market research … Continue reading What IS Product Management, really? First things first – no, this is not a clickbait headline. But if you are surprised why this question is even being asked in the first place, let me address that. We have had product management in the industry for a long time now.

Associate Product Manager Sample Resume

PMLesson's Ace the PM Interview

Have you collected data for qualitative or quantitative research ? Market Research. Do you know how to conduct market research? Here's a copy of my resume when I was accepted to the Google Associate Product Management (APM) program. This resume should be used as a sample resume when creating your own resume. Here are some aspects worth highlighting on your resume: Software/Product Experience. Do you have experience shipping and building products? Data Analysis.

Product Management at General Assembly

Product Manager in Heels

Depending on where you are in the life-cycle of a product or feature, you could be doing market research, writing user stories or testing features before they head out into production. classes general assembly Product Management product/market fit roadmap teaching

Product Manager vs. Product Owner

Roman Pichler

Product managers used to do the upfront market research, product planning, and requirements definition work. As you may know, the product owner originated from Scrum, where the role is responsible for maximising the value the product creates.

Would-Be Product Manager’s Instruction Manual

Product Management Unpacked

You’ll work with many departments and people, — developers, marketers, designers, sales team members and the C-suite. Conduct market research on user needs. Provide marketing support to sales. People often describe a product manager as “CEO of the Product.”