Market Research Related Topics 
The Product Coalition
DECEMBER 21, 2020
Market research, for Product Managers, is an absolute necessity for success. Much of the time, you’ll find that your company has already outsourced your market research to a firm. Different Types of Market Research 1.
The Product Coalition
JUNE 28, 2022
Market research is the process of gathering information about your business's buyer personas, target audiences and customers. Researching the market is one of the most important roles of a digital product manager. But in competitive markets, time is of the essence.
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The Product Coalition
JANUARY 11, 2023
Photo by Dylan Gillis on Unsplash Market research and user experience research (UXR) are often confused as being the same thing, but they are actually distinct fields with their own goals and methods.
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In this eBook, you will learn how to continuously bring the voice of consumers into product and marketing decisions. Find out how to conduct research surveys that will allow you to confirm product-market fit, and build and launch better products.
Antwak Blog
MARCH 26, 2021
Market research is the process of gathering information about your business’s buyer personas, target audience and customers. The market research also provides a deep understanding of wide variations of things. Primary uses for Market Research .
Antwak Blog
APRIL 8, 2021
Market research done right can give a business insight into of what sorts of new products and services may bring a benefit. For Products and services readily available, marketing research can tell organizations whether they are living up to their client’s requirements and needs. When you direct marketing research, you can use the outcomes either to make a business and marketing research plan or to determine the success of your current plan.
dscout People Nerds
JULY 6, 2021
Similarities between user research and market research can often be the cause of conflict, but harnessing the differences of each department can actually be the key to a fruitful relationship
Mind the Product
FEBRUARY 10, 2017
As the product manager survey results that we published on Mind the Product suggested, listening to the market doesn’t happen enough among enterprise software designers. This is probably the most common means of gathering market feedback by product managers, and with good reason. That’s only a tiny sliver of your addressable market. You’ll have a harder time learning from sales calls how the other 80% of the market survives without your solution today.
UserInterviews
JULY 13, 2021
How a blended Consumer Insights team combines UX, CX, and market research to create a more powerful research organization
Speaker: Phil Irvine, VP & Director of Audience Intelligence
This session will dive into how organizations can still leverage historical customer and product data but need to also think about how to augment development of strategies with marketing research and other shopper signals to efficient drive e-Commerce growth. Join Phil Irvine, VP & Director of Audience Intelligence, for this in-depth discussion of the current e-commerce landscape. Whether concerned about data privacy and data management, or curious about how businesses can rethink approaches to designing shopping experiences, the answers are here.
First Round Review
JUNE 4, 2019
Qualitative market research is the catalyst for creativity that not enough startups are taking advantage of. Jesse Caesar demystifies qual, outlines the questions that qual's uniquely positioned to tackle and shares how startups at any stage can add this powerful resource to their toolkits
First Round Review
JUNE 3, 2019
Qualitative market research is the catalyst for creativity that not enough startups are taking advantage of. Jesse Caesar demystifies qual, outlines the questions that qual's uniquely positioned to tackle and shares how startups at any stage can add this powerful resource to their toolkits. Continue reading at First Round Review »
The Product Coalition
FEBRUARY 1, 2018
While researching “market research”, I found it’s one of those topics that can be overwhelming, simply because I had to go through endless sources, most of which are very similar, and each carrying only a small piece of the puzzle. Bringing high-quality content to the world is one of our core values at Knowledge Officer ; this is why I decided to save your time and energy, and bring you everything you need to know about market research, all in one place!
Pragmatic Marketing
MAY 11, 2020
After being in the market research industry for nearly 30 years, I’ve been involved with research and insights through several recessions and other types of crises. For marketers, it’s easy to be unsure of what to do in an uncertain environment.
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Bring the voice of the customer into your decisions with product market research. This guide will help you find out how to clearly define your learning objective, create questions to support the objective, build screener questions to get the right audience, and more!
Generation Focus
JULY 22, 2017
Market research has always been an important component of branding. But market research has barely budged an inch. This article from Digiday tells us how lead marketing directors know it’s time to approach market research differently. Evidence shows us that market research desperately needs to evolve with consumers, but despite this, it’s remained the same. Millennials, and most people now, are well aware of what marketing looks like.
AlphaHQ
OCTOBER 15, 2019
As unrelated as it may seem, the current state of cross-functional research feels a lot like buying wearable technology and using it to diagnose your health. Disruptive technologies and agile research methodologies have ushered in a period of ubiquitous data access, blurring the lines between job functions across large swaths of industries and companies. Gathering and analyzing data no longer falls squarely on the shoulders of market research or consumer insights teams.
AlphaHQ
OCTOBER 15, 2019
As unrelated as it may seem, the current state of cross-functional research feels a lot like buying wearable technology and using it to diagnose your health. Disruptive technologies and agile research methodologies have ushered in a period of ubiquitous data access, blurring the lines between job functions across large swaths of industries and companies. Gathering and analyzing data no longer falls squarely on the shoulders of market research or consumer insights teams.
UserInterviews
MAY 2, 2018
While market research and user research are different disciplines, each can inform the other for better marketing, products, and user experiences
Speaker: John Little, Head of Product Marketing, Centercode
When it comes to delivering a solid product/market fit, customer validation is key. After all, you want to provide customers with a product that not only fills the need, but is delightful -- right? To get there, you need to commit to a vital blend of market research, strategy, and user testing. Join John Little, Head of Product Marketing at Centercode, as he explains a two-part approach to customer validation. First, how do you strategically identify your top product areas that need attention prior to release. And second, how do you turn user data into strategic priorities that help the right teams make the right decisions.
AlphaHQ
JULY 5, 2018
Look no further than Amazon – in a 2017 letter to shareholders , CEO Jeff Bezos, credited a decision-making model for the company’s ability to deliver value to the market faster: “Most decisions should probably be made with somewhere around 70% of the information you wish you had. Whereas many organizations have deep and meaningful expertise doing large-scale market research, their findings are hitting critical limitations.
The Product Coalition
FEBRUARY 23, 2020
business technology marketing startup product-managementThis is one of the most critical skills to learn as a Technology PM Continue reading on ProductCoalition.com ».
The Product Coalition
FEBRUARY 6, 2020
After all, when you know exactly what metrics are growing, what market leaders are betting on, how and what budgets are spent, what marketing solutions are chosen, what practices should be implemented and what to focus on in the near future, life becomes better.
Lead on Purpose
JULY 27, 2020
Delivering a solid product that customers love requires an up-front knowledge of the market in which customers and potential customers operate. prodmgmt #Leadership Continue reading → Product Management Techology analyze data market research markets methodology qualitative quantitative
Roman Pichler
AUGUST 11, 2020
This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. More Information : Market Segmentation Tips and Strategize , pp. A Brief Guide to this Article.
Mind the Product
FEBRUARY 17, 2023
Business Strategy Product Management Community Market Research product growthIn a recent survey, Pendo and Mind the Product asked over 500 product professionals how their work and their companies’ priorities have changed in response to current economic conditions.
UserInterviews
MAY 2, 2018
While market research and user research are different disciplines, each can inform the other for better marketing, products, and user experiences
UserInterviews
MAY 2, 2018
While market research and user research are different disciplines, each can inform the other for better marketing, products, and user experiences
Product Innovation Educators
FEBRUARY 12, 2018
One of the skills you need as a product master is customer and market research. It was an episode several listeners really appreciated and I have invited Gerry back to share more of his expert experience with market research. Specifically, he discusses market research mistakes product managers too often make, including: Confusing qualitative with quantitative research. 15:02] What’s the best way to identify those needs using market research?
Roman Pichler
OCTOBER 6, 2020
Which market and market segment should the product address? Whenever you create a brand-new product or when you make bigger changes to an existing one, like taking it to a new market , you will benefit from using a dedicated, timeboxed product discovery period.
Mind the Product
JUNE 21, 2022
Gaining a competitive advantage in the market is a huge challenge for relatively new SaaS businesses. Artificial Intelligence (AI) & Machine Learning (ML) Guest Post Product Strategy User Research Competitive Advantage Market Research Saas
AlphaHQ
JULY 5, 2018
Look no further than Amazon – in a 2017 letter to shareholders , CEO Jeff Bezos, credited a decision-making model for the company’s ability to deliver value to the market faster: “Most decisions should probably be made with somewhere around 70% of the information you wish you had. Whereas many organizations have deep and meaningful expertise doing large-scale market research, their findings are hitting critical limitations. Research
AlphaHQ
JULY 5, 2018
Look no further than Amazon – in a 2017 letter to shareholders , CEO Jeff Bezos, credited a decision-making model for the company’s ability to deliver value to the market faster: “Most decisions should probably be made with somewhere around 70% of the information you wish you had. Whereas many organizations have deep and meaningful expertise doing large-scale market research, their findings are hitting critical limitations. Research
Product Innovation Educators
AUGUST 25, 2017
Tips for conducting consumer and market research for new products. Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers and innovators be heroes. You have to identify the right target segment, understand a real problem they have, and learn what action to take. Read the details at [link]. What you can learn from user behavior to improve aspects of products. Too often applications ask users to do more than is really needed.
280 Group
FEBRUARY 14, 2017
Can Agile Marketing give you an edge? The past five years have witnessed a sea change in marketing methodologies and processes at a rate that continues to accelerate. Marketers have always been under pressure to demonstrate results with scarce resources, but now those results must be driven by marketing automation and validated by supporting metrics. The post Why Agile Marketing is the Key to Successful Products appeared first on 280 Group Product Management.
Mind the Product
OCTOBER 4, 2021
As C Todd Lombardo, VP of Product and Experience at Openly, explained in his Prioritised AMA, Performing Effective User Research, product research done well can help you to avoid making a whole load of bad product decisions.
Mind the Product
OCTOBER 5, 2021
In the first of this 2-part series on product research, we look at how to get started with product research and at some golden rules to makes sure it goes well (read Simple steps to effective product research – Part 1: Getting started).
280 Group
AUGUST 30, 2017
Product Management Best Practices Customer Needs Market Research Research YouTube VideoFor this video we are joined by Tom Evans, a Senior Consultant and Trainer with 280 Group who has over 25 years of Product Management experience and helped develop the Optimal Product Process framework. Our one question for Tom today is a simple one that requires a thoughtful answer: What is the secret to being a great Product Manager?
Mind the Product
DECEMBER 29, 2020
A product marketer acquaintance of mine – Mukul – recently asked for some advice on his product positioning. Product Marketing Product Strategy Interview Market Research Positioning Pragmatic Marketing product positioning User Interviews User Research
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