Pros and Cons of Market Research Tactics

Mind the Product

As the product manager survey results that we published on Mind the Product suggested, listening to the market doesn’t happen enough among enterprise software designers. This is probably the most common means of gathering market feedback by product managers, and with good reason.

Market Research Needs to Evolve

Generation Focus

Market research has always been an important component of branding. But market research has barely budged an inch. This article from Digiday tells us how lead marketing directors know it’s time to approach market research differently.

The entrepreneur’s ultimate guide to market research

The Product Coalition

While researchingmarket research”, I found it’s one of those topics that can be overwhelming, simply because I had to go through endless sources, most of which are very similar, and each carrying only a small piece of the puzzle. What’s Market Research?

Market research is easy. Visit customers

Under10 Playbook

Market research is easy. Time to market: 10 minutes. This market research technique is what Luke Hohmann calls “The Apprentice,” in his book Innovation Games. Visit customers, with or without sales people. Go on sales calls. Go to user group meetings.

User Research and Market Research are Better Together

UserInterviews

While market research and user research are different disciplines, each can inform the other for better marketing, products, and user experiences

TEI 163: Rookie mistakes in market research product managers must avoid – with Gerry Katz

Product Innovation Educators

One of the skills you need as a product master is customer and market research. It was an episode several listeners really appreciated and I have invited Gerry back to share more of his expert experience with market research.

Conducting market research–and other innovation insights for product managers Aug 25, 2017

Product Innovation Educators

Tips for conducting consumer and market research for new products. Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers and innovators be heroes.

The Secret to Great Product Management

280 Group

Product Management Best Practices Customer Needs Market Research Research YouTube Video

Product Discovery Tips

Roman Pichler

I find it helpful to form a product discovery team that consists of: Development team members: user experience (UX) designer, developer, tester; Key stakeholders , for example, people from marketing, sales, and support; A ScrumMaster or agile coach. Bring the Right People Together.

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Why Your Organization Cannot Innovate?

Spice Catalyst

Business Acceleration Business Development Innovation Innovation and Value Proposition Market Research Product Launch innovate market organization success successful business

Bob Moesta on unpacking customer motivations with Jobs-to-be-Done

Inside Intercom

In short, JTBD is a research process that helps uncover a customer’s motivation for buying your product – the “job” your product is“hired” to complete. The way you package and market your product will change over time, but the jobs your product is hired to do should be timeless. Well, you have a backlog with customer support, but also our marketing products are more popular on a Monday because people are checking reports to fill in their spreadsheets.

Productize Conference, Lisbon Oct 19,20,21

Spice Catalyst

Building Insanely Great Products Business Acceleration Business Development Courses Market Research Marketing Newsletter Dave Product Management Product Marketing Product Planning

Foundations

Spice Catalyst

Entrepreneur Innovation Job Market Research Marketing Messaging Product Launch Product Life Cycle Framework Product Management Product Marketing Product PlanningFoundations in the Successful Management of Products seeks to define the secret of what makes customer-oriented products, enabling its practitioners to significantly increase its chances of success.

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Apple’s Product Portfolio Management

Spice Catalyst

Business Acceleration Business Development Innovation Market Research Marketing Product Launch Product Life Cycle Framework Product Management Product Marketing Product Planning The Product Management Role apple Product Portfolio ManagementGood product portfolio management means a company has products at each stage of the product lifecycle:Risk, Revenue Maximization, Revenue Smoothing and Competition Blocking.

Taking Event Support from Sales Tactic to Product Strategy

Product Beautiful

But the truth is that events aren’t just a sales and marketing tactic. They can and should be a strategic part of your market research—a way to glean feedback from your market as much as they are a place to push your message. If your market research is on point, they’ll probably say, “Yes it is. I’m doing some follow-up research, and you came to mind. This can be vital to your research because you’re gaining information from potential customers.

My Journey as an Interviewer: From Refugee Status Determination to User Research

Generation Focus

This is my story of how I became trained in refugee status determination (RSD) interviews based on interrogation techniques used throughout Europe, and how I have applied this to market research interviews.

Welcome

Generation Focus

This blog is where we share our perspective on all things market research. Welcome to Generation Focus. Generation Focus gives companies a new way of connecting with their customers. We are passionate about what we do and hope you will enjoy getting to know us

How to Prepare Your Foreign Product for a Launch in the US: The Power of Qualitative Data

Generation Focus

The United States is a great place to market products. People in the US are always looking for the next best thing on the market, which gives you a hungry audience ready to accept your new innovation. To do this well, you need to gather qualitative research and data. How to Use Qualitative Research to Prepare Your Product for US Sales A good first step is to know the pains and gains of your target customer. Marketing your product in the US is an exciting challenge.

Product Management at General Assembly

Product Manager in Heels

Depending on where you are in the life-cycle of a product or feature, you could be doing market research, writing user stories or testing features before they head out into production. classes general assembly Product Management product/market fit roadmap teaching

Why Customer Interviews Should Be Done Continuously

Generation Focus

Market Research Never Stops Being Important One great example of why market research is never enough is Apple. It’s not because they’re the most innovative, but because they know how to use market research. Customer discovery isn’t a one-step process.

The Impact of User Research Technology on Data Quality

Generation Focus

Globalization and technological advancements since then have reshaped the market research industry time and again. So the question then remains: Can we push the future of market research and technology to give us higher quality data, thus giving us the best of both worlds?

What does a product manager do? Take 2.

Product Manager in Heels

product manager research strategy team usability user experienceAfter much discussion, I've decided to write another post about the role of product management.

Behind the Scenes of Microsoft Azure IoT

Tech Product Management

Sam shares his strategy for market research and his approach for understanding the needs of dissimilar users across a big horizontal space and across many verticals. In this episode of the IoT Product Leadership podcast, we go behind the scenes of Microsoft Azure IoT. My guest today is Sam George, Director of Azure IoT. Azure IoT […]. The post Behind the Scenes of Microsoft Azure IoT appeared first on Daniel Elizalde. Podcast

Why are Focus Groups so Sad?

Generation Focus

The largest companies in the world are doing market research the same way they did 20 years ago. Have you every participated in a focus group? Did you leave feeling inspired? How about gloomy? Focus groups can be quite sad.

What IS Product Management, really?

Rahul Abhyankar

Proctor & Gamble pioneered the concepts of brand management and market research … Continue reading What IS Product Management, really? First things first – no, this is not a clickbait headline. But if you are surprised why this question is even being asked in the first place, let me address that. We have had product management in the industry for a long time now.

Women in Product Management: Corey Fiedler, VP, Head of Product Management at Broadridge

280 Group

I talked to clients, performed market research, translated that research into requirements, and then worked with Development, QA and Client Services to launch the product to market with Marketing and Sales. It also requires both a short- and long-view of the customer needs, the market and an in-depth understanding of the company’s 5-year business plan. I would spend months gathering market research and client feedback.

Product Manager vs. Product Owner

Roman Pichler

Product managers used to do the upfront market research, product planning, and requirements definition work. As you may know, the product owner originated from Scrum, where the role is responsible for maximising the value the product creates.

“What Do You Do Again?” – Tips to Explain the Product Manager Role

280 Group

Variations include if you are also the Product Marketing Manager, or the Product Owner. Likely candidates include Development, Marketing, Senior Management, and Sales. e.g. Market research. Great topics are Market News, Customer visit summaries, Competitive News. “What Do You Do Again?” ” As a Product Manager you’ve probably heard this one more times than you can count.

How to Recruit Hard to Find Research Respondents

Generation Focus

Performing market research requires direct interaction with your target demographic. Researchers need hard data from the individuals in their market. to market test your product or business.

Understanding Millennial Consumers

Generation Focus

So how can you understand millennials and market products accordingly? Billions of dollars are spent on market research every year as companies collect data using paid focus groups and online surveys. When was the last time you met your customers?

The Secret Product Management Framework

The Secret PM Handbook

A big part of our job is finding these market problems, customer needs and desires. Market research. There are lots of ways to find market problems or customer desires, and I have several earlier posts that cover some of these techniques. Go to Market Challenges.

The Importance of Market Segmentation

The Product Bistro

One of the core responsibilities of Marketing in an organization is to effectively define and track the marketing segments. Often the temptation to be everything to everyone is great within the organization, yet, the wise marketer and product manager knows that targeting key segments makes for a much greater chance of success. Understanding the strengths of your offering, and how it relates to the segments of your market allows you to better guide your investment strategy.

Selection Criteria for Product Management Tools

The Secret PM Handbook

Markets – my segments, their problems, and how to reach them with my solution (and if they are big enough for me to make money). Go to market – how my potential customers hear about my solution, its value to them, and why they should buy my solution instead of our competitor, or instead of doing nothing. We do a lot of market research. We have to take our solutions to market. Tools For What We Do.

Q&A with Extensis VP of Development & Strategy, Toby Martin

Revulytics

From our mass market products to our server-based offerings, we’ve released important new capabilities, largely based on Revulytics data about what customers actually do. Its customer insights help us drive market research, which will lead to more effective marketing programs.

Product Manager vs. Product Owner

Melissa Perri

A good Product Manager is taught how to prioritize work against clear outcome oriented goals, how to discover and validate real customer and business value, and what processes are needed to reduce the uncertainty that the product will succeed in market.

MVP is not Just for Startups: The Importance of Finding Your Company's MVP

Generation Focus

The Truth About Minimum Viable Product Research Large companies should look at what their neighborhood lean startup does before they release a product. They research—a lot. A lean startup does research to figure out what their customers want and what the market needs.

The PM’s Guide To Getting Stuff Done: Tackle Your To-Do List in 3 Easy Steps

UserVoice

Aericon has a post on its blog about how they use Asana for product management – we here at UserVoice are also a fan of keeping tabs on marketing projects via Asana. Is your to-do list looking more daunting than doable lately? It happens to the best of us sometimes.

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Seriously, What’s the Difference Between Product Manager and Project Manager

Craft.io

Being the visionary behind the process, the product manager always needs to have the endgame in mind – bringing her vision of the product to life , adjusting the vision to fit market/audience needs and mobilizing the entire team toward that goal. Product/Market fit.

Customer Success – an important role

The Product Bistro

Digital Transformation, it’s all the rage, and doing a simple Google search yields a plethora of hits, from training to consultants, to the big market research companies, all weighing in. From the simple: an app on your smartphone to approve purchase requisitions, to the complex: integration of the CRM, the Marketing systems, and the ERP system to provide deep insight into the function and flow of business, and much more were realized every day.

TEI 096: Conjoint analysis for product managers- with Brian Ottum, PhD - The Everyday Innovator – Resources for Product Managers and Innovators

Product Innovation Educators

This episode is about market research – what’s in your toolbox for conducting consumer and market research? In that episode we discussed quantitative and qualitative research tools but didn’t go into details about applying Conjoint.

The Secret Product Management Framework

The Secret PM Handbook

A big part of our job is finding these market problems, customer needs and desires. Market research. There are lots of ways to find market problems or customer desires, and I have several earlier posts that cover some of these techniques. Go to Market Challenges.

How to Create Lean Personas

Craft.io

Needs — Relying on user research and any available metrics, assess what goals, needs, fears and the like can be fulfilled by using the product. You need to discuss the client’s target customers – who the product is being marketed to, what their interests and behaviors are, etc.

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SVPMA July Meeting – Steven Haines

The Product Bistro

An interesting role play, Steven lined up 6 victims willing participants, to represent the major functional groups in an organization, Product Management, Operations, Sales, Marketing, Customer Support, and Development, providing each of them a backstory to guide their motivation. On Wednesday, July 6th, I attended the SVPMA monthly meeting.