User Research vs Market Research

UserVoice

Market Research That Works Webinar by David Fradin Hosted by ISPMA

Spice Catalyst

MARKET RESEARCH THAT WORKS DATE & TIME: 11 JUNE 2020, 17:00 – 17:45 CEST SPEAKER: DAVID FRADIN, SPICE CATALYST WHAT THIS WEBINAR IS ABOUT This webinar will teach you how to learn exactly what your customer wants to do so you can plan your product’s features.

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Pros and Cons of Market Research Tactics

Mind the Product

As the product manager survey results that we published on Mind the Product suggested, listening to the market doesn’t happen enough among enterprise software designers. This is probably the most common means of gathering market feedback by product managers, and with good reason.

Market Research vs User Research: How To Overcome Uncertainty

UX Studio

But by doing the right research at the right time, you can get the information you need to advance. Easier said than done… Is it not just a question of market research vs user research? We wrote this to help you choose the right research methods more easily.

Build Delightful Products with Customer Validation

Speaker: John Little, Head of Product Marketing, Centercode

When it comes to delivering a solid product/market fit, customer validation is key. After all, you want to provide customers with a product that not only fills the need, but is delightful -- right? To get there, you need to commit to a vital blend of market research, strategy, and user testing. Join John Little, Head of Product Marketing at Centercode, as he explains a two-part approach to customer validation. First, how do you strategically identify your top product areas that need attention prior to release. And second, how do you turn user data into strategic priorities that help the right teams make the right decisions.

Market research is easy. Visit customers

Under10 Playbook

Market research is easy. Time to market: 10 minutes. This market research technique is what Luke Hohmann calls “The Apprentice,” in his book Innovation Games. Visit customers, with or without sales people. Go on sales calls. Go to user group meetings.

Market Research Needs to Evolve

Generation Focus

Market research has always been an important component of branding. But market research has barely budged an inch. This article from Digiday tells us how lead marketing directors know it’s time to approach market research differently.

The entrepreneur’s ultimate guide to market research

The Product Coalition

While researchingmarket research”, I found it’s one of those topics that can be overwhelming, simply because I had to go through endless sources, most of which are very similar, and each carrying only a small piece of the puzzle. What’s Market Research?

?How to do Market Research For Your Products in 4 Steps

The Product Coalition

business technology marketing startup product-managementThis is one of the most critical skills to learn as a Technology PM Continue reading on ProductCoalition.com ».

How to succeed in 2020: the most important insights from 8 recent market research studies

The Product Coalition

After all, when you know exactly what metrics are growing, what market leaders are betting on, how and what budgets are spent, what marketing solutions are chosen, what practices should be implemented and what to focus on in the near future, life becomes better.

Why Qualitative Market Research Belongs in Your Startup Toolkit — and How to Wield it Effectively

First Round Review

Qualitative market research is the catalyst for creativity that not enough startups are taking advantage of.

How do market researchers add experimentation to drive better business outcomes?

AlphaHQ

Look no further than Amazon – in a 2017 letter to shareholders , CEO Jeff Bezos, credited a decision-making model for the company’s ability to deliver value to the market faster: “Most decisions should probably be made with somewhere around 70% of the information you wish you had.

User Research and Market Research are Better Together

UserInterviews

While market research and user research are different disciplines, each can inform the other for better marketing, products, and user experiences

User Research and Market Research are Better Together

UserInterviews

While market research and user research are different disciplines, each can inform the other for better marketing, products, and user experiences

TEI 163: Rookie mistakes in market research product managers must avoid – with Gerry Katz

Product Innovation Educators

One of the skills you need as a product master is customer and market research. It was an episode several listeners really appreciated and I have invited Gerry back to share more of his expert experience with market research.

Conducting market research–and other innovation insights for product managers Aug 25, 2017

Product Innovation Educators

Tips for conducting consumer and market research for new products. Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers and innovators be heroes.

User Research and Market Research are Better Together

UserInterviews

While market research and user research are different disciplines, each can inform the other for better marketing, products, and user experiences

The Role of Market Research in Times of Uncertainty, Crisis and Change

Pragmatic Marketing

After being in the market research industry for nearly 30 years, I’ve been involved with research and insights through several recessions and other types of crises. For marketers, it’s easy to be unsure of what to do in an uncertain environment.

Product Research Rules by C Todd Lombardo

Mind the Product

The key to minimising these, he says, is effective product research. To minimise the number we need to spend time doing effective product research – a combination of user research, market research and product analytics. What is Product Research?

As Expectations for ‘Insights on Demand’ Grow, What’s the Ripple Effect on Market Research?

AlphaHQ

As unrelated as it may seem, the current state of cross-functional research feels a lot like buying wearable technology and using it to diagnose your health. Gathering and analyzing data no longer falls squarely on the shoulders of market research or consumer insights teams.

Why Agile Marketing is the Key to Successful Products

280 Group

Can Agile Marketing give you an edge? The past five years have witnessed a sea change in marketing methodologies and processes at a rate that continues to accelerate. The post Why Agile Marketing is the Key to Successful Products appeared first on 280 Group Product Management.

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The Secret to Great Product Management

280 Group

Product Management Best Practices Customer Needs Market Research Research YouTube Video

Product Discovery Tips

Roman Pichler

I find it helpful to form a product discovery team that consists of: Development team members: user experience (UX) designer, developer, tester; Key stakeholders , for example, people from marketing, sales, and support; A ScrumMaster or agile coach. Bring the Right People Together.

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What is a “market-driven” Product?

BrainMates

As a Product Manager I love the words “market-driven” They have purpose and connotations of real market intelligence (“customer-centric” sits in the same bucket). What is a “market-driven” Product? A two-tier definition of market-driven Product.

4 Feedback Disciplines All Product Managers Should Know

Centercode

Product managers would wait weeks or even months for feedback to trickle in once the product was on the market. Concept Phase: Market Research. Common Market Research Methods. Market Research provides insights that aid in product ideation and market positioning.

UX 57

Are idea portals a bad idea?

Obo

Market Research StrategyIdea portals aren’t a bad idea -- but they aren’t necessarily a good idea. In theory, idea portals are great. Your customers (and others) can enter and vote on ideas for your products, and voilà -- you’re customer-centric! What could possibly go wrong?

Product validation to put our best product forward

Obo

Market Research Collaboration Obo StrategyThe beta data is in!

Product Questions to Ask Customers Across the Product Life Cycle

Centercode

Within the world of user research, there are methods for collecting feedback that support each phase with unique customer insights. We’ve included examples of objectives, research types, and methods for every phase of your product’s lifetime below. Secondary research.

How Startups can compete in the Online Dating Market

The Product Coalition

The global online dating market was valued at $6,400.0 It’s a huge and fast-growing market and this factor is probably responsible for the gigantic amount of companies that arise in this segment year after year. How to deal with Winner Takes All Dynamic in Dating Market?

Why Your Organization Cannot Innovate?

Spice Catalyst

Business Acceleration Business Development Innovation Innovation and Value Proposition Market Research Product Launch innovate market organization success successful business

How Sonos is Leveraging User Research to Enhance Their Beta Program

Centercode

While some companies only think of it as a last-ditch effort to tie up loose ends before launch, others are tapping user research to play a more fundamental role in the product development process. Amy : I am the team’s user research lead.

The Impact of User Research Technology on Data Quality

Generation Focus

Globalization and technological advancements since then have reshaped the market research industry time and again. So the question then remains: Can we push the future of market research and technology to give us higher quality data, thus giving us the best of both worlds?

Why Customer Interviews Should Be Done Continuously

Generation Focus

Even seemingly little things like being able to search merchandise in a store and clicking on images to receive product recommendations are important to millennial shoppers, ,,Market Research Never Stops Being Important. One great example of why market research is never enough is Apple.

Why Customer Interviews Should Be Done Continuously

Generation Focus

Market Research Never Stops Being Important One great example of why market research is never enough is Apple. It’s not because they’re the most innovative, but because they know how to use market research. Customer Discovery market research

“Customer At The Center” Special Webinar by David Fradin

Spice Catalyst

BIGP Book Building Insanely Great Products Business Acceleration Featured Market Research Marketing Product Marketing Customer customer Satisfaction Product Product Management webinar

The Impact of User Research Technology on Data Quality

Generation Focus

Globalization and technological advancements since then have reshaped the market research industry time and again. So the question then remains: Can we push the future of market research and technology to give us higher quality data, thus giving us the best of both worlds?

Product Management Mishap: Not so fast, Netflix!

Obo

In fact, the market response was legendary. Netflix’s market cap dropped from $18B to $5B.” Very few people are savants who can guess correctly what the market wants. Most of us need to back up our guesses with market research.

Product validation to our best product forward

Obo

As Adrian Rami, Director of Product, put it, “ We are expanding our use of Obo to employ market-driven approaches to our entire product roadmap; it has a variety of valuable features for a company like C3, which is AI-based and data-driven.” The beta data is in!

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Through Google Glass, darkly

Obo

Absent from this list: market testing. From what little we know about Google’s market testing, they do some, but they focus on their existing customers. That leaves much of the market unaccounted for and limits the potential for successful huge-scale innovation.

First to Market Story: Facebook Home alone?

Obo

This is the second in a four-part series of posts on epic product fails and how better market validation might have prevented them. It’s possible that Facebook is even behind Google in terms of only market testing with existing customers (by definition people who find Facebook valuable).