Pros and Cons of Market Research Tactics

Mind the Product

As the product manager survey results that we published on Mind the Product suggested, listening to the market doesn’t happen enough among enterprise software designers. This is probably the most common means of gathering market feedback by product managers, and with good reason.

Conducting market research–and other innovation insights for product managers Aug 25, 2017

Product Innovation Educators

Tips for conducting consumer and market research for new products. Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers and innovators be heroes.

Trending Sources

The Secret to Great Product Management

280 Group

Product Management Best Practices Customer Needs Market Research Research YouTube Video

Why Agile Marketing is the Key to Successful Products

280 Group

Can Agile Marketing give you an edge? The past five years have witnessed a sea change in marketing methodologies and processes at a rate that continues to accelerate. The post Why Agile Marketing is the Key to Successful Products appeared first on 280 Group Product Management.

Market research is easy. Visit customers

Under10 Playbook

Market research is easy. Time to market: 10 minutes. This market research technique is what Luke Hohmann calls “The Apprentice,” in his book Innovation Games. Visit customers, with or without sales people. Go on sales calls. Go to user group meetings.

Product Management at General Assembly

Product Manager in Heels

Depending on where you are in the life-cycle of a product or feature, you could be doing market research, writing user stories or testing features before they head out into production. classes general assembly Product Management product/market fit roadmap teaching

Product Manager vs. Product Owner

Roman Pichler

Product managers used to do the upfront market research, product planning, and requirements definition work. As you may know, the product owner originated from Scrum, where the role is responsible for maximising the value the product creates.

Why Your Product Must Stand for Something

Mind the Product

A product that tries to be something for everyone ends up delighting no one – least of all the people trying to market and sell them. Advocate market research – The most important thing a product manager can do is understand the target customers’ pain points and needs.

The Secret Product Management Framework

PM Hardcore

A big part of our job is finding these market problems, customer needs and desires. Market research. There are lots of ways to find market problems or customer desires, and I have several earlier posts that cover some of these techniques. Go to Market Challenges.

Product Manager vs. Product Owner

Melissa Perri

A good Product Manager is taught how to prioritize work against clear outcome oriented goals, how to discover and validate real customer and business value, and what processes are needed to reduce the uncertainty that the product will succeed in market.


Spice Catalyst

Entrepreneur Innovation Job Market Research Marketing Messaging Product Launch Product Life Cycle Framework Product Management Product Marketing Product PlanningFoundations in the Successful Management of Products seeks to define the secret of what makes customer-oriented products, enabling its practitioners to significantly increase its chances of success.

Why Product Management Should not be Responsible for Project Management

Mind the Product

Jordan Bergtraum is a management consultant with over ten years of experience in the B2B SaaS industry, mostly as a head of product for various organizations in the legal, education, facilities management, and pharmaceutical spaces.

TEI 096: Conjoint analysis for product managers- with Brian Ottum, PhD - The Everyday Innovator – Resources for Product Managers and Innovators

Product Innovation Educators

This episode is about market research – what’s in your toolbox for conducting consumer and market research? In that episode we discussed quantitative and qualitative research tools but didn’t go into details about applying Conjoint.

The biggest challenge for product managers?

Mind the Product

Even before we finished bucketing the answers by theme, it was clear what the primary challenge on most product managers’ minds is: setting roadmap priorities without real market feedback. The most successful product managers tend to be the ones who understand their market best.

All I know is coding. Can I become a Product Manager?

B2B Product Management

The Outbound PM role : As an outbound PM, you do the market research. You identify the target market, the market size, you build out the initial vision of the product. You lead the overall Go-to-market effort. We get this question a lot.

The PM’s Guide To Getting Stuff Done: Tackle Your To-Do List in 3 Easy Steps


Aericon has a post on its blog about how they use Asana for product management – we here at UserVoice are also a fan of keeping tabs on marketing projects via Asana. Is your to-do list looking more daunting than doable lately? It happens to the best of us sometimes.

The Challenge of Managing – and Communicating – Customer Insights

Mind the Product

Be they user researchers, data analysts, market researchers, or customer service agents, every team is fighting to legitimise their job role (and livelihood). But in order to do this, an understanding of what their research and insights offer is imperative.

Selection Criteria for Product Management Tools

PM Hardcore

Markets – my segments, their problems, and how to reach them with my solution (and if they are big enough for me to make money). Go to market – how my potential customers hear about my solution, its value to them, and why they should buy my solution instead of our competitor, or instead of doing nothing. We do a lot of market research. We have to take our solutions to market. Tools For What We Do.

Smart Home Truths for Product Managers

Mind the Product

While the Amazon Echo Show is an impressive addition to the repertoire of voice and video monitoring systems in this growing market, it’s not the product features that are drawing attention. I believe we are on the edge of steep and continuous growth in the home automation market. The global smart home market is expected to grow at a CAGR of 14.5% The market was worth $24.1 My Twitter feed is full of stories of Amazon seizing the lead in the smart home industry.

What Pixar Knows about Motivating Stakeholders (and What it Means for Your Product Roadmap)


A few members of our Marketing team recently attended HubSpot’s Inbound 2017 conference in Boston, one of the year’s largest events for marketing professionals. As product managers, we may sometimes feel as though communicating our roadmap strategies and recommendations to those who sit outside of the immediate team – sales, marketing, and other executive stakeholders – resembles Catmull’s first characterization of the unhealthy culture.

A Step-by-Step Guide to Constructing a Persona Workshop

Mind the Product

A product persona is a fictional character created to represent a set of users that will react to your marketing mix (product, price, place, promotion) in a similar way. How do you collectively build your marketing persona through a workshop? Market research and having a customer proxy are prerequisites for a persona workshop. As well as product managers, stakeholders, marketing, sales, and dev representatives should attend a persona workshop.

How to Win with Superior Decisions

Product Powers

Many of us are guilty of doing some interviews where friendly people tell us what we want to hear and calling it “market research.” Have you ever worked at a company where the CEO or some other executive changes the priorities every week? Where no one can get anything done because they are constantly switching gears?

Don’t Build Products Just for Power Users


Do some market research. A little research into their practices will give you insight into whether they’ve tried this new suggestion and how it worked out for them. Their name says it all, power users. Users with power.

Product Manager’s Guide To UX Research

UX Studio

Want to do UX research for a product without enough time or knowledge? Proper research does not go quickly, or can it? This article will show the ideal way to do UX research , and will introduce the cost benefit, low-budget version too. The internet says everywhere that “everybody can do research”… Well… Everybody can ask questions… Everybody can conduct a usability test… Sure, everybody can do it, with the right methods and the necessary skills.

How 3 product marketing managers execute product releases


While product managers puppeteer a product journey end-to-end, product marketing managers tend to be the masterminds behind releasing said product to market. Each product marketing leader walks us through a typical product launch. Title: Principal Product Marketing Manager.

TEI 144: What product managers can learn from Amanda Brinkman and Robert Herjavec – The Small Business Revolution movement

Product Innovation Educators

My favorite interview: Product managers can create a consumer research platform, re-energize a brand, and do good all at the same time. Amanda is a veteran brand and creative visionary who is drawn to purpose-driven marketing and brand transformation.

How To Create A Convincing Product Vision To Guide Your Team

UX Studio

Developers, designers, researchers, business or marketing people could all fit there. At that point, briefly express the purpose of the product and how it will affect customers or the market. Conduct further market research, user tests and other ways of validation; multiple things might change here. Working on a product without a decent product vision resembles going into the street with eyes closed.

Understanding User Psychology: Meet Your Happy Chemicals

Sachin Rekhi

I find product teams are usually pretty good at building useful experiences, identifying pain points through market research, industry expertise, and their own experiences.

Structured Customer Visits

The Product Bistro

Yes, it is important to go on sales calls to important accounts, and to do well customer visits, discussing roadmaps, support issues, and the state of the market. Early in a product development process, after the initial marketing requirements are gelling, and you are looking to validate that you are capturing enough needs for the segments you are targeting. Structured Customer Visits are a valuable tool for the marketer or product manager. marketing essentials skills

Businesses needs product managers–and other innovation insights for product managers Sep 1, 2017

Product Innovation Educators

A colleague recently told me about the overt biases of a market researcher he worked with. In this case, the researcher admitted that he focused on data that helped him defend his perspective of product strategy and ignored data that didn’t support his position.

The Importance of Market Segmentation

The Product Bistro

One of the core responsibilities of Marketing in an organization is to effectively define and track the marketing segments. Often the temptation to be everything to everyone is great within the organization, yet, the wise marketer and product manager knows that targeting key segments makes for a much greater chance of success. Understanding the strengths of your offering, and how it relates to the segments of your market allows you to better guide your investment strategy.

B2C 9

Interview: Advice for the Innovator’s Dilemma with Paul Young

bpma ProductHub

For more than a decade people, departments and entire companies (including his own) have asked Paul Young, currently Vice President of Products at Pragmatic Marketing , to deliver successful and continuously improving products. Understanding your strategy and placement in your market is key.

TEI 073: The pulse of product management and 4 skills that match a 25% increase in pay – with Rebecca Kalogeris - The Everyday Innovator – Resources for Product Managers and Innovators

Product Innovation Educators

Rebecca is the Vice President of Marketing for Pragmatic Marketing. Prior to joining Pragmatic Marketing, Rebecca managed product management and marketing teams at a variety of software companies. Useful links: 2016 Annual Product Management and Marketing Survey.

Freelance Consulting and Product Management – Time to Join the gig Economy?

Mind the Product

marketing acumen to promote the nascent consulting business. Some firms may appreciate an outside view on what is happening in the market. When should a start-up hire its first product manager? What responsibilities should this role include?

What does a product manager do? Take 2.

Product Manager in Heels

product manager research strategy team usability user experienceAfter much discussion, I've decided to write another post about the role of product management.

Designing Your Product's Continuous Feedback Loop

Sachin Rekhi

These surveys can take multiple forms as well, whether it's market research on potential new product areas, or gathering feedback from your existing customers on their experience.

Structured Visits – Cross Functional Team

The Product Bistro

Even though structured customer visits are technically “ marketingresearch, for them to be valuable requires that many of the key groups in the organization are involved. Engineering – as the owners of the development effort, it is usually very helpful to have them participate so as to understand the needs that are being fulfilled, and to share ownership with marketing for the requirements. marketing essentials research skills

A Practitioner's Guide to Net Promoter Score (NPS)

Sachin Rekhi

For us at LinkedIn, this meant including product managers, product marketing, market research, and business operations in the core NPS team.

Prioritizing Features; Three Questions About Product Management; SiriusDecisions 2015 Summit

Good Product Manager

Product managers usually have a long list of ideas from a variety of sources – customer or sales requests, competitor products, executive “suggestions,” market research insight – and they need to figure out how to score each idea to separate the good from the bad and prioritize the good ones for development. What traits should one look for in a candidate while hiring for a product manager position in a b-to-b market?

UX 8

Imagine What a Rock Star Product Manager Could Do With Healthcare Reform

High Octane Product Management

In this case, there’s tons of market research already out there to answer these questions. If you want to up-level the problem solving skills of your team and deliver more valuable solutions, contact Proficientz to discuss how our framework and training programs give your team advanced product management skills for delivering, marketing and selling higher-value solutions. Blog Gathering Market & Customer Insights Portfolio Strategy & Product Planning