Pros and Cons of Market Research Tactics

Mind the Product

As the product manager survey results that we published on Mind the Product suggested, listening to the market doesn’t happen enough among enterprise software designers. This is probably the most common means of gathering market feedback by product managers, and with good reason.

Market research is easy. Visit customers

Under10 Playbook

Market research is easy. Time to market: 10 minutes. This market research technique is what Luke Hohmann calls “The Apprentice,” in his book Innovation Games. Visit customers, with or without sales people. Go on sales calls. Go to user group meetings.

The entrepreneur’s ultimate guide to market research

The Product Coalition

While researchingmarket research”, I found it’s one of those topics that can be overwhelming, simply because I had to go through endless sources, most of which are very similar, and each carrying only a small piece of the puzzle. What’s Market Research?

Market Research Needs to Evolve

Generation Focus

Market research has always been an important component of branding. But market research has barely budged an inch. This article from Digiday tells us how lead marketing directors know it’s time to approach market research differently.

TEI 163: Rookie mistakes in market research product managers must avoid – with Gerry Katz

Product Innovation Educators

One of the skills you need as a product master is customer and market research. It was an episode several listeners really appreciated and I have invited Gerry back to share more of his expert experience with market research.

Product Discovery Tips

Roman Pichler

I find it helpful to form a product discovery team that consists of: Development team members: user experience (UX) designer, developer, tester; Key stakeholders , for example, people from marketing, sales, and support; A ScrumMaster or agile coach. Bring the Right People Together.

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Bob Moesta on unpacking customer motivations with Jobs-to-be-Done

Inside Intercom

In short, JTBD is a research process that helps uncover a customer’s motivation for buying your product – the “job” your product is“hired” to complete. The way you package and market your product will change over time, but the jobs your product is hired to do should be timeless. Well, you have a backlog with customer support, but also our marketing products are more popular on a Monday because people are checking reports to fill in their spreadsheets.

Why Your Organization Cannot Innovate?

Spice Catalyst

Business Acceleration Business Development Innovation Innovation and Value Proposition Market Research Product Launch innovate market organization success successful business

Productize Conference, Lisbon Oct 19,20,21

Spice Catalyst

Building Insanely Great Products Business Acceleration Business Development Courses Market Research Marketing Newsletter Dave Product Management Product Marketing Product Planning

Foundations

Spice Catalyst

Entrepreneur Innovation Job Market Research Marketing Messaging Product Launch Product Life Cycle Framework Product Management Product Marketing Product PlanningFoundations in the Successful Management of Products seeks to define the secret of what makes customer-oriented products, enabling its practitioners to significantly increase its chances of success.

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Apple’s Product Portfolio Management

Spice Catalyst

Business Acceleration Business Development Innovation Market Research Marketing Product Launch Product Life Cycle Framework Product Management Product Marketing Product Planning The Product Management Role apple Product Portfolio ManagementGood product portfolio management means a company has products at each stage of the product lifecycle:Risk, Revenue Maximization, Revenue Smoothing and Competition Blocking.

Taking Event Support from Sales Tactic to Product Strategy

Product Beautiful

But the truth is that events aren’t just a sales and marketing tactic. They can and should be a strategic part of your market research—a way to glean feedback from your market as much as they are a place to push your message. If your market research is on point, they’ll probably say, “Yes it is. I’m doing some follow-up research, and you came to mind. This can be vital to your research because you’re gaining information from potential customers.

Product Management at General Assembly

Product Manager in Heels

Depending on where you are in the life-cycle of a product or feature, you could be doing market research, writing user stories or testing features before they head out into production. classes general assembly Product Management product/market fit roadmap teaching

What does a product manager do? Take 2.

Product Manager in Heels

product manager research strategy team usability user experienceAfter much discussion, I've decided to write another post about the role of product management.

Why Customer Interviews Should Be Done Continuously

Generation Focus

Market Research Never Stops Being Important One great example of why market research is never enough is Apple. It’s not because they’re the most innovative, but because they know how to use market research. Customer discovery isn’t a one-step process.

How to Prepare Your Foreign Product for a Launch in the US: The Power of Qualitative Data

Generation Focus

The United States is a great place to market products. People in the US are always looking for the next best thing on the market, which gives you a hungry audience ready to accept your new innovation. To do this well, you need to gather qualitative research and data. How to Use Qualitative Research to Prepare Your Product for US Sales A good first step is to know the pains and gains of your target customer. Marketing your product in the US is an exciting challenge.

Welcome

Generation Focus

This blog is where we share our perspective on all things market research. Welcome to Generation Focus. Generation Focus gives companies a new way of connecting with their customers. We are passionate about what we do and hope you will enjoy getting to know us

What IS Product Management, really?

Rahul Abhyankar

Proctor & Gamble pioneered the concepts of brand management and market research … Continue reading What IS Product Management, really? First things first – no, this is not a clickbait headline. But if you are surprised why this question is even being asked in the first place, let me address that. We have had product management in the industry for a long time now.

Product Manager vs. Product Owner

Roman Pichler

Product managers used to do the upfront market research, product planning, and requirements definition work. As you may know, the product owner originated from Scrum, where the role is responsible for maximising the value the product creates.

Why are Focus Groups so Sad?

Generation Focus

The largest companies in the world are doing market research the same way they did 20 years ago. Have you every participated in a focus group? Did you leave feeling inspired? How about gloomy? Focus groups can be quite sad.

Seriously, What’s the Difference Between Product Manager and Project Manager

Craft.io

Being the visionary behind the process, the product manager always needs to have the endgame in mind – bringing her vision of the product to life , adjusting the vision to fit market/audience needs and mobilizing the entire team toward that goal. Product/Market fit.

The PM’s Guide To Getting Stuff Done: Tackle Your To-Do List in 3 Easy Steps

UserVoice

Aericon has a post on its blog about how they use Asana for product management – we here at UserVoice are also a fan of keeping tabs on marketing projects via Asana. Is your to-do list looking more daunting than doable lately? It happens to the best of us sometimes.

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The Secret Product Management Framework

PM Hardcore

A big part of our job is finding these market problems, customer needs and desires. Market research. There are lots of ways to find market problems or customer desires, and I have several earlier posts that cover some of these techniques. Go to Market Challenges.

Understanding Millennial Consumers

Generation Focus

So how can you understand millennials and market products accordingly? Billions of dollars are spent on market research every year as companies collect data using paid focus groups and online surveys. When was the last time you met your customers?

Selection Criteria for Product Management Tools

PM Hardcore

Markets – my segments, their problems, and how to reach them with my solution (and if they are big enough for me to make money). Go to market – how my potential customers hear about my solution, its value to them, and why they should buy my solution instead of our competitor, or instead of doing nothing. We do a lot of market research. We have to take our solutions to market. Tools For What We Do.

Why Your Product Must Stand for Something

Mind the Product

A product that tries to be something for everyone ends up delighting no one – least of all the people trying to market and sell them. Advocate market research – The most important thing a product manager can do is understand the target customers’ pain points and needs.

The Challenge of Managing – and Communicating – Customer Insights

Mind the Product

Be they user researchers, data analysts, market researchers, or customer service agents, every team is fighting to legitimise their job role (and livelihood). But in order to do this, an understanding of what their research and insights offer is imperative.

TEI 096: Conjoint analysis for product managers- with Brian Ottum, PhD - The Everyday Innovator – Resources for Product Managers and Innovators

Product Innovation Educators

This episode is about market research – what’s in your toolbox for conducting consumer and market research? In that episode we discussed quantitative and qualitative research tools but didn’t go into details about applying Conjoint.

MVP is not Just for Startups: The Importance of Finding Your Company's MVP

Generation Focus

The Truth About Minimum Viable Product Research Large companies should look at what their neighborhood lean startup does before they release a product. They research—a lot. A lean startup does research to figure out what their customers want and what the market needs.

Product Manager vs. Product Owner

Melissa Perri

A good Product Manager is taught how to prioritize work against clear outcome oriented goals, how to discover and validate real customer and business value, and what processes are needed to reduce the uncertainty that the product will succeed in market.

All I know is coding. Can I become a Product Manager?

B2B Product Management

The Outbound PM role : As an outbound PM, you do the market research. You identify the target market, the market size, you build out the initial vision of the product. You lead the overall Go-to-market effort. We get this question a lot.

Talking Directly with (Real) Customers

Mironov Consulting

I speak/write incessantly about the importance of product managers talking directly with their users and buyers (collectively “customers”), not mediated through Sales, Marketing, Customer Success, User Experience, or stray notes posted to Salesforce.

In Search of Product/Market fit: How Setapp Found its Customers

Mind the Product

In marketing speak, from the very beginning of the project we wanted customers from both the “early majority” and “late majority” groups, skipping the “innovators” and “early adopters”. Product/market fit questions: Remember a time you were trying to solve this problem with this product.

The Secret Product Management Framework

PM Hardcore

A big part of our job is finding these market problems, customer needs and desires. Market research. There are lots of ways to find market problems or customer desires, and I have several earlier posts that cover some of these techniques. Go to Market Challenges.

Interview: Advice for the Innovator’s Dilemma with Paul Young

bpma ProductHub

For more than a decade people, departments and entire companies (including his own) have asked Paul Young, currently Vice President of Products at Pragmatic Marketing , to deliver successful and continuously improving products. Understanding your strategy and placement in your market is key.

The Importance of Localization

The Product Coalition

In my previous blog, ‘Launching your product into new markets? Here’s how’ , I talked about the importance of understanding the customer and market you’re looking to enter. I suggested that understanding both comes down to one thing: research.

Why “Marketing” Sounds Like a SCAM

I Wonder The Value

What is marketing? According to Wikipedia , “The American Marketing Association has defined marketing as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large”.

What sample size do you really need for UX research?

Userzoom

Market Researchers doing multivariate, A/B testing, and analytics say sample sizes of 1,000 or even 50,000 are not enough. Check out these related resources: On-Demand Webinar : Demystifying Sample Size: How Many Participants Do You Really Need for UX Research?

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The biggest challenge for product managers?

Mind the Product

Even before we finished bucketing the answers by theme, it was clear what the primary challenge on most product managers’ minds is: setting roadmap priorities without real market feedback. The most successful product managers tend to be the ones who understand their market best.

The most important words in product management

Product Management and Strategic Marketing

Has there been any market research that indicates a need? Why will this address the problem uncovered in the market? This blog is in memory of Dave Fulton, a dear colleague and a fellow BPMA member who passed away two years ago from Leukemia.