article thumbnail

Maximizing Insights by Leveraging the Benefits of Integrating Market Research and User Research

The Product Coalition

Photo by Dylan Gillis on Unsplash Market research and user experience research (UXR) are often confused as being the same thing, but they are actually distinct fields with their own goals and methods. To choose the appropriate research method for the business, it’s important to clarify the problem we are trying to solve.

article thumbnail

Alchemer Launches Alchemer Workflow – the Fastest, Easiest, Most Effective Way to Close the Feedback Loop with Customers and Employees.

Alchemer Mobile

Alchemer Workflow leverages Alchemer’s award-winning heritage to deliver the fastest, easiest, most effective way to close the feedback loop with customers and employees. Independent market research says closing the loop is the biggest challenge facing CX and VoC professionals. Alchemer is a KKR portfolio company.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Elevating Product Management: Insights from the Latest Global Benchmark

280 Group

In the ever-evolving world of product management, staying ahead means constantly honing your skills and understanding the landscape around you. Our Global Product Management Skills survey, now in its third edition, is a resource for product professionals seeking to gauge their expertise against global standards.

article thumbnail

How Digital Product Managers Can Perform Effective Market Research

The Product Coalition

Market research is the process of gathering information about your business's buyer personas, target audiences and customers. Market research also helps to provide a deeper understanding of the varying market factors, such as the nature of the market, the problems of the users, and the value of what you are building.

article thumbnail

Product Research 201: The Intermediate Guide to De-Risking Decisions

Bring the voice of the customer into your decisions with product market research. This guide will help you find out how to clearly define your learning objective, create questions to support the objective, build screener questions to get the right audience, and more!

article thumbnail

Generative vs Evaluative Research Methods: A Breakdown

Userpilot

Generative vs evaluative research methods are two techniques for conducting user research when managing your product. Both UX research methods are different but provide valuable insights to help your product development process. Decide which new feature to work on by using in-app surveys with open-ended questions.

article thumbnail

Product Feedback Survey Templates for SaaS [+ Examples]

Userpilot

Looking to leverage the product feedback survey template to gather valuable insights from your customers? Crafting an effective product feedback survey requires careful consideration. TL;DR A product feedback survey is a structured tool for gathering customer feedback on products or services.

article thumbnail

Product Market Research 101: A Beginner's Guide to Bringing in Consumer Insights

In this eBook, you will learn how to continuously bring the voice of consumers into product and marketing decisions. Find out how to conduct research surveys that will allow you to confirm product-market fit, and build and launch better products. Get your copy today!

article thumbnail

Post-Pandemic eCommerce Growth: Leverage Product Data, Market Research & Shopping Trends

Speaker: Phil Irvine, VP & Director of Audience Intelligence

To accomplish this, organizations have traditionally leaned into historical customer and product data to predict how to engage with their current and future customers in a personalized manner. When you couple that with fluid data privacy changes, this creates an even fuzzier foundation to develop forward-looking marketing strategies.

article thumbnail

Build Delightful Products with Customer Validation

Speaker: John Little, Head of Product Marketing, Centercode

When it comes to delivering a solid product/market fit, customer validation is key. After all, you want to provide customers with a product that not only fills the need, but is delightful -- right? To get there, you need to commit to a vital blend of market research, strategy, and user testing.