When 2 Become 1: The Roles of Product Manager and Product Owner

bpma ProductHub

By Jennifer Gridley – As we approach Valentine’s Day, some may be enjoying The Spice Girls’ 1996 hit for its romantic message. But since this is the BPMA, we’re thinking about the oft-merged roles of Product Manager (PM) and Product Owner (PO). And we’re not alone.

Is It Time For Amazon’s Product Managers To Go Back To College?

The Accidental Product Manager

Amazon rolled out a product that went away very quickly, who screwed up? Image Credit: Canonicalized. Let’s face it, Amazon is a very big company that has done a lot of things correctly.

Your Team is Smarter Than You Are: Why Autonomous Product Teams Work Better

Mind the Product

I’ve always argued that product management is a team sport. But as soon as you have more than one team in an organisation and you need them to interact with each other, you introduce friction.

3 Secrets to Successful Product Management

280 Group

Brian Lawley is the CEO and Founder of 280 Group and an author of 5 best-selling books including Product Management for Dummies. In this video he is going to share with everyone the three secrets to successful Product Management. Without waiting any longer, let’s begin.

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Selling Data and Decisions to your Team

Speaker: Cait Porte, SVP Product and Customer Experience, Zmags

Gathering support for a product feature or enhancement is a critical skill for Product Managers. Talking to customers, working with key stakeholders in the business and convincing development that a feature is necessary can be a daunting task. Join Product Management expert Cait Porte as she covers how to sell your ideas internally by leveraging data to drive decision making.

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Product Discovery Tips

Roman Pichler

Bring the Right People Together. Product discovery is a team sport. You should therefore involve the right people in the discovery work and secure enough of their time.

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Measuring Product Success – The Only Thing That Matters

High Octane Product Management

How can you gauge whether your product is hitting the mark? We’re not talking just good. We’re talking great, nailed it, hit it out of the park. Measuring product success ultimately comes down to one thing, and it’s the best barometer for what sales, customer retention, user engagement, wallet share and other success metrics should be.

17 Product Managers Who Will Own the Future of NYC Tech?—?and the 9 Frameworks They’ll Use to Do It

First Round Review

Last year, First Round hosted a seminar of 17 rising star product managers in NYC, taught by some of the best product leaders in the tech industry. Here's who they are and what they learned. Continue reading at First Round Review »

Convert your hottest leads right from Slack with our new two-way integration

Inside Intercom

Today, we’re introducing a new two-way Slack integration that allows you to respond to leads super fast from the app you have open all day. The relationships we have with our customers are maintained by the conversations we have with them. Real-world conversations are dynamic, fluid interactions that adapt to the spaces we have them in. Traditionally, our online conversations are more rigid, taking place in specific locations like a mobile app or particular channel.

Agile Metrics for Team and Product Progress

Speaker: Johanna Rothman, Management Consultant, Rothman Consulting Group

You’ve seen team metrics like velocity. Velocity is not an accurate measure of a team's progress towards "done." So what should you use instead? Join Johanna as she discusses the measures that are actually useful in understanding what your team does, where the work is, and how long the work really takes - and in addition, we’ll examine what it takes to explain the team’s progress to others in terms of the product backlog burnup chart, ways to talk about what’s done and not yet released, and how to show others working product.

Increase Performance in Cross-Browser Testing with Zero Effort – Here’s How

Amir Rozenberg

Introduction Are you used to getting a certain amount of data from your testing practices? Did you know that today you can extract more data from your existing testing practice…with zero additional effort.

Product Managers: Your peers say you should read these articles


10 must-reads suggested by successful product managers The most successful people read. In fact, many influential entrepreneurs and those looking to better their craft have a habit of reading on a daily basis. But reading that often is easier said than done. It’s not just the time it takes to read. Finding quality content takes time as well. We wanted to help you out. So we’ve asked some. Source. Ideas top-reads

Why you Need Quantitative AND Qualitative Data

Mind the Product

Qualitative versus quantitative data: we’ve all been involved in a conversation debating their respective merits at some point in our careers.

Understanding Customer Needs: Problem vs. Solution Space

280 Group

This is the first article in a three part series on navigating the Problem vs. Solution Space with a focus on understanding customer needs. Understanding Customer Needs “Well, we could…” I stopped myself quickly. I had fallen into the most common of traps.

Connecting Analytics to Strategy - Keeping Your Corporate Objective In Sight

Speaker: Tom Evans, Senior Principal Consultant and Trainer, 280 Group

Data analytics has transformed the way many product managers approach product enhancements, creating strong demand for product managers with skills and expertise in defining and analyzing product metrics to make more valuable product decisions. But there is one essential element that is often left out of the conversation, and that is strategy. How does my product decisions support the overall strategy of the business, and am I tracking the right metrics based upon that strategy?

Optimizing internal product communications

Folding Burritos

A lot of our time as PMs is spent communicating with other people in our organization. There’s high-level communication and discussion, and there’s low-level interaction with stakeholders about the day-to-day of the product’s development and operation.

Questions to Ask Before Estimating an Agile Program Posted

Johanna Rothman

My most recent article on projectmanagement.com is 3 Questions to Ask Before Estimating an Agile Program. In both Create Your Successful Agile Project and Agile and Lean Program Management , I talk about the reality of estimates in most settings.

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The Customer Isn't Always Right

Under10 Playbook

Do you ever get unreasonable requests from customers—or their sales reps? You’re not alone. Is there such a thing as a bad customer? Yes, sometimes. We all get requests from customers—some reasonable and some otherwise.

The impact of poor leadership in an organization

Lead on Purpose

Guest post by Jennifer Birch In business, being a leader doesn’t just fill a job title. You must have the capacity to motivate your team to enable them to deliver their tasks in a timely manner and in line with … Continue reading → Leadership Team Building Communication expectations morale responsibility

Mixing Qualitative & Quantitative Data with Storyboarding

Speaker: Tristan Kromer, Lean Agile Coach, Kromatic

Qualitative vs. Quantitative is a silly argument. Qualitative data from UXers should not compete against the quantitative data product owners need for their business model. Both are necessary to have a complete understanding of where the desirability of the product meets the viability of the business.

Email Communication Etiquette for Product Managers

The Accidental Product Manager

How should product managers use email? Image Credit: William Iven. Note: this post was written by Jackie. Being able to communicate with coworkers and clients face-to-face is the best way to get your message across, but it is also time consuming. When there is a lot to get done during the day, email communication is often the quickest, easiest and most cost-effective way of getting in contact.

We Studied 100 Mentor-Mentee Matches — Here’s What Makes Mentorship Work

First Round Review

Whitnie Narcisse runs First Round's Mentorship Program and has learned exactly what it takes to make mentor-mentee relationships truly transformative. Continue reading at First Round Review »


SaaS marketing 101: marketing for growth and survival

Inside Intercom

There’s one thing all wilderness survivors have in common: they didn’t get eaten by a bear. The only way to make sure your customers see your message is to understand their behaviors and mindset. There’s a strong parallel between surviving in the wild and starting a business. You’ll either find customers and get them to pay you, or your business will fail and your idea will die. Looking at your business in this stark way will put you in the right mindset.

Leading Through Shared Goals

Roman Pichler

The Product Leadership Conundrum. As the person in charge of a product, you are responsible for achieving product success. But you can’t accomplish it on your own and rely on the development team and stakeholders.

Creating the "Right" Product Roadmap With Data

Speaker: Sunil Parekh, Head of Product Management, SimplyInsured

Data can be qualitative or quantitative, and comes from multiple sources: customer interviews, product usage & funnel analytics, company financial performance, and internal stakeholders. How do you use that data to create a product roadmap that is aligned with your organization’s business needs?

Are you on the path to product excellence?


Every day I talk to product makers. Some have many years of experience, others are just starting. Some lead large teams, others are a team of one. Some have “product” in their title, others work in design, marketing, engineering. By now, I’ve talked to thousands of them and I’ve noticed that the most successful product makers share characteristics that put them on a different path, a path to. Source. Ideas

Product Management Is Not Project Management

Mind the Product

As a product manager, it’s easy to get caught up doing the wrong job. With so much time and energy going into shipping great products, the project management demands of it all often create a center of gravity that’s hard for even the most veteran product managers to escape. But the most successful product managers know how to stay focused on what matters most.

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Good Product Team/Bad Product Team


As VP of Product at Amplitude, I get the opportunity to work with hundreds of different products teams every year?—?ranging ranging from startups with only a handful of engineers to large enterprises with thousands of PMs. Each of them works with Amplitude because they believe we will help them build a better product. . But this naturally raises a simple question: why do companies need help building better products?

Define the customer’s problem with these three steps


Define the customer’s problem with these three steps Here at RealtimeBoard, we set out on a mission to build a universal whiteboarding tool that helps companies embrace digital transformation, manage remote teams and think visually in order to speed up internal processes and delight their customers. That’s why we are always curious about the ways […]. The post Define the customer’s problem with these three steps appeared first on RealtimeBoard Blog.

Blog 23

Using a Non-Revenue North Star Metric

Speaker: Ashley Carroll, Partner, Social Capital

In this session, we’ll look beyond revenue as the primary metric in product analytics. What other metrics are applicable as your north-star, and how do you establish reliable data sources? By taking an experimental approach to your KPIs, you’ll establish more useful analytics that reduce churn in the long term.

When Teams Don’t Finish Work in a Sprint: 3 Tips to Seeing and Finishing Work

Johanna Rothman

Sprints, by definition, are a timebox. You’re supposed to say, “Pencils down!” ” at the end of the sprint, show your work and reflect. One of the big problems with new-to-agile teams is their inability to finish work inside a sprint. Each team is unique.

Align Your Team with a Team Briefing

Under10 Playbook

Share business, market, product, and domain information to provide insights for your teams’ deliverables. When I first started in product management, I was led to believe that developers were factory workers; I was just supposed to tell them what features to build.

The Importance of Product Positioning

280 Group

In this video 280 Group CEO and Founder, Brian Lawley, is joined by Senior Consultant/Trainer, Tom Evans, who is a Product Management and Product Marketing expert.The topic is why good product positioning is so critical for your product and your messaging.

The 5 Minute Guide to Design Systems


What a design system is, why you need one, and how to build it. Inconsistency across products and platforms. Wasted time spent digging up old code snippets. Poor communication between teams. These consequences of large teams just can’t be avoided, right? Not exactly.