2017

Things Nobody Told Me About Being a Product Manager

Mind the Product

Shaun Russell shares his journey into product management, sketching out the well-trodden path he took to getting started – reading, taking workshops, learning from peers, and so on. But being a product manager is really hard, and nothing can prepare you for it.

The Ladder of Evidence: Get More Value From Your Customer Interviews and Product Experiments

Product Talk

One of the best signs of an effective product team is a regular cadence of customer interviews and product experiments. But it’s not enough to simply check the box on these activities; we need to make sure that we do them effectively.

Trending Sources

When should Product Backlog Grooming Take Place?

Roman Pichler

Option 1: In the Sprint Review Meeting. Your first option is to work on the product backlog in the sprint review meeting.

The Secret Product Management Framework

PM Hardcore

One of the most challenging questions about product management has been – in my experience – “What is Product Management?”. In this post, I share a simple model or framework to answer this question.

A2A: What are the best product metrics?

Under10 Playbook

My favorite set of metrics help instrument the movement from "interested to buyer"? “Pirate Metrics” from Doug McClure. Acquisition: Do customers find you? Activation: Do they sign up? Retention: Do they come back? Revenue: Do they pay you? Referral: Do they tell their friends?

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The Ideal Product Marketing Candidate for B2B

High Octane Product Management

Wealth made simple: news and articles from IRC Wealth. This sample product marketing job description just might ruffle a few feathers. First, it’s not your typical “get the product off the shelf” job description. Second, there may be people in product marketing roles that don’t meet the requirements. Don’t sweat it. It’s a job description for the “ideal” candidate, and we all know how that goes. It’s like finding your dream home in the perfect neighborhood at a bargain price.

7 Ways to Know That You Need a Head of Product

Mironov Consulting

Over the last year or so, I’ve seen more than a dozen companies with a meta-product management problem that I’m calling the “ No Head of Product Syndrome.” This is where medium-to-large companies have product managers sprinkled around, but without a single point of leadership or concentration.

Here’s Why Every Product Manager Must Learn to Love Data

UserVoice

“Big data.” It’s one of Silicon Valley’s favorite and most annoying buzzwords, yet there’s no data shortage in sight as data companies continue sprouting (and growing) like weeds.

Product Managers – You Are Not the CEO of Anything

Mind the Product

When Ben Horowitz wrote his groundbreaking memo good product manager, bad product manager nearly 20 years ago he described a product manager as the CEO of the product.

Managing Product Teams for Success

Product Talk

I’ve been thinking about the challenges of managing product teams by outcomes. Most leaders want their teams to have the autonomy to go after an outcome, but they struggle with trusting that their teams will do the right things.

Product Manager vs. Product Owner

Roman Pichler

As you may know, the product owner originated from Scrum, where the role is responsible for maximising the value the product creates. This sounds like a text-book product management responsibility to me.

10 Writing Tips For Product Managers

PM Hardcore

Tips for writing. (CC CC BY-SA 2.0 by jvleis). I’ve started working on an online course on “writing for product managers.” It will come out in the next few months. In the process, useful tips about writing keep popping up.

Teams Don’t Form Instantly

Under10 Playbook

Great things in business are not done by one person, they are done by a team of people. Steve Jobs, co-founder of Apple. One of the key ceremonies in bringing new products to market is the product team briefing.

How Cognitive Biases Can Help (and Hurt) Your Business

Nir Eyal

Nir’s Note: Buster Benson is a product manager at Slack who worked previously at Twitter and Habit Labs and is working on a new book about cognitive biases. He’ll be speaking at the upcoming Habit Summit in April. You can register here!)

Books 100

5 Things to Remember When Running a Design Sprint

bpma ProductHub

by C Emera Trujillo. Design sprints are all the rage these days and with good reason. As a flexible design framework, the design sprint can yield creative solutions that stakeholders & customers want.

Effective Product Roadmaps

Melissa Perri

Product Roadmaps, in general, are confusing. The truth? Even the most experienced Product Managers still don’t have them fully figured out.

Creating a “Customer Value” Culture, Powered by Product Management & Product Marketing

High Octane Product Management

A customer value culture exists when your entire organization is driven by the strategic goals of your target customers. When that culture exists, you’re consistently rewarded with predictable growth. What’s the key to creating such a culture? Answer one simple question that becomes the rallying cry for your entire organization.

Getting Developers’ Buy-In on Build versus Buy

Mironov Consulting

In theory, Build versus Buy decisions should be straightforward: we compare off-the-shelf offerings with the time/cost/expertise to create them ourselves; we run the numbers; then we make an objective financial-technical decision before starting any work.

Apple Shows Product Managers How To Get More For More

The Accidental Product Manager

The Apple iPhone 7 plus contains more features than the iPhone 7 Image Credit: Kārlis Dambrāns. You sorta gotta have some pity for the poor product managers over at Apple. I mean yes, they are responsible for one of the most popular products out there: the iPhone.

Why Your Product Must Stand for Something

Mind the Product

Christian Rudder, co-founder of dating site OkCupid, has learned a lot about online dating behaviour. As a data scientist, he’s also been in the unique position of being able to observe how people behave in the dating world when no one is watching them.

The Evolution of Modern Product Discovery

Product Talk

Product management is evolving quickly. The days of gathering requirements from business stakeholders and documenting them in long product requirements documents are vanishing. We no longer take months or years to release value to our customers.

The T-Shaped Product Manager

Roman Pichler

Balancing Specific and Generic Skills. To do a great job as a product manager or product owner, you require two skills sets: product-specific and generic ones. As the name suggests, product-specific capabilities are limited to a single product or product portfolio.

People Don’t Buy Capabilities, They Buy Knowledge

PM Hardcore

This guy might have too much knowledge. Knowledge is power. Most of our tools and applications deliver capabilities, but users and buyers are always hoping that what they’re buying is knowledge. Knowledge of how to do the job.

The best roadmap isn't a big effort

Under10 Playbook

The roadmap has become one of the most commonly requested—yet frequently misunderstood—documents in the product manager’s arsenal. However, for many product managers, the roadmap is an annoyance that must be changed constantly. The best roadmap is a report, not an effort.

Don’t Ask People What They Want, Watch What They Do

Nir Eyal

Nir’s Note: Irene Au is a design partner at Khosla Ventures and former Head of Design at Google, Yahoo, and Udacity. She’ll be speaking at the upcoming Habit Summit in April. You can register here!) In this interview, she chats with Max Ogles about design strategy for startups. Q: You have an impressive background as […]. The post Don’t Ask People What They Want, Watch What They Do appeared first on Nir and Far. Behavior Design In Action Behavior design habit summit

Statistical Factors that Contribute to High Performance on Product Teams

bpma ProductHub

Contributed by Greg Geracie. Actuation Consulting has been conducting research on what separates high performance product teams from the pack.

Tying Strategy to Your Product Roadmap

Pragmatic Marketing

By Jim Semick. We’ve all heard about “strategic” product roadmaps. But what exactly does that mean in practice? A roadmap is a plan for your strategy that maps out the direction of your product. It provides context for your stakeholders and communicates the why behind what you’re building.

Product Management for Dummies

Product Bookshelf

Not just for dummies, this book is for everyone. Whether you’re new to product management, want to add to your skills, are hiring product managers, or creating a product management process this book has something for you. Product Management For Dummies by Brian Lawley and Pamela Schure.

A Certain Ratio – Bringing the Donuts 03/27/2017

Ken Norton

What's the ideal number of engineers for every PM? -. I spend a lot of time with startups, and a good portion of that time helping them think through organizational questions. One of the most common questions I get from growing startups is, what’s the ideal ratio of engineers to product managers? (A A different kind of P/E ratio.) For fun

What Would You Do If Walmart Turned Off Your Gas?

The Accidental Product Manager

What would you do if your biggest customer decided to go it alone? Image Credit: Wil C. I seem to recall that there is a type of fish that attaches itself to sharks, I think that it’s called a remora. This fish then gets access to all of the leftovers when the shark feeds.

How to Sell Your Boss on Roadmaps Without Timelines

Mind the Product

Can’t get your boss to part ways with a time-based feature roadmap? Then sell them on the risk. I wonder what it is about feature roadmaps that is comforting to the C-suite.

Selling Vs. Learning

Mironov Consulting

I talk with product managers all the time, and always ask whether they are talking directly with end users and target customers. The most frequent response from enterprise product managers is “Of course! I’m on sales calls two or three times a week.” .

User Story Reflections

Roman Pichler

Users. As its name suggests, a user story describes how a user or customer uses the product–a digital product is captured from the perspective of the users.

The Value Inequality – The Real Meaning Of “Customer Value”

PM Hardcore

Cost Plus Pricing = No Good. You must balance value versus (multiple) costs to determine price. (By By Hans Splinter, Attribution-NoDerivs 2.0 Generic (CC BY-ND 2.0)). People sometimes ask me “how should I price my product?” so I Googled it. I found a LOT of blog posts about pricing.