2018

Am I a Product Manager or a Product Owner? Part 2

bpma ProductHub

By Ellen Gottesdiener Part 2: 5 Ways to Untangle the Mess In part 1 of this blog, I outlined the confusion between what a Product Manager does and what a Product Owner does. The difference and overlaps between product management and product ownership work illustrated how activities span both strategic and tactical product management. With… Product Strategy

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Stop Validating & Start Co-Creating

Product Talk

Meet Sally and Pam. Sally is a product manager, Pam a user experience designer, and they are working on a new mobile app. They’ve conducted customer interviews , defined their MVP , and are now working through the initial designs.

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Be a Balanced Product Leader, Not a Feature Broker or Product Dictator

Roman Pichler

Feature Broker and Product Dictator. How do you best lead the stakeholders and development team as the person in charge of the product? One way to answer this question is to avoid unhelpful but common leadership styles.

Women in Product Management: Jennifer Lyons, Product Management Consultant

280 Group

For our next installment of the Women in Product Management Series I interviewed Jennifer Lyons, a Product Management Executive who has focused the last twelve years of her career in healthcare. To read the entire series on Women in Product Management make sure to sign up for our newsletter.

A Guide to Designing Delightful Dashboards

Speaker: Daniel O'Sullivan, Product Designer, nCino and Jeff Hudock, Senior Product Manager, nCino

We’ve all seen the increasing industry trend of artificial intelligence and big data analytics. In a world of information overload, it's more important than ever to have a dashboard that provides data that's not only interesting but actually relevant and timely. Dashboards assist decision makers facilitate new ideas and business opportunities, increase customer approval rates, and analyze current business process. All of these activities play a vital role in providing the superior experience your customers demand.

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Storytelling For Product Managers – The TL;DR Version

PM Hardcore

In my last article , I covered a powerful storytelling technique in great detail. This article is the summary (the TL;DR ) version. Do you hem and haw when asked talk about one of your accomplishments? Do you stick to a “just the facts, ma’am” approach when telling a story?

Podcast: How to Think Like a Product Manager

Melissa Perri

I was very excited to be on Roadmunk's podcast talking about Product Institute and how we teach Product Managers to think. The key takeaway is: it's not a linear process. Product Management involves a lot of assessing and analyzing before acting.

Price Is ALWAYS the issue. Price Is NEVER the issue.

Pragmatic Marketing

Price is awesome. It is part of every sale. Every customer wants to buy at a lower price. Every company (or most at least) wants to sell at higher prices. It’s a universal truth. Recently, while teaching, I asked: “What are the reasons sales gives for losing deals?”

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Distinction Bias: Why You Make Terrible Life Choices

Nir Eyal

There I was, looking at an enormous wall of television screens. Each one flashed the exact same scene? —? a beautiful flower slowly blooming to reveal each petal, pistil, and stamen in exquisite super high definition detail. It was downright sexy. But now it was time to make my choice. Would I buy the $400 […]. The post Distinction Bias: Why You Make Terrible Life Choices appeared first on Nir and Far

Turning Metrics into Dollars: How to Turn Your Analytics Data into a Real Financial Model for your Startup

Speaker: Tristan Kromer, Lean Agile Coach, Kromatic

Some teams struggle to constantly optimize conversion rates without understanding the financial impact of those conversion rates. Sometimes that 0.1% increase isn't worth the engineering time we're spending! Early stage startups in particular may not need a four year business plan, but they need to start building out a model which will show how they can someday be profitable. At the very least, they need to be able to see the impact of a change in retention rates to their user growth.

When 2 Become 1: The Roles of Product Manager and Product Owner

bpma ProductHub

By Jennifer Gridley – As we approach Valentine’s Day, some may be enjoying The Spice Girls’ 1996 hit for its romantic message. But since this is the BPMA, we’re thinking about the oft-merged roles of Product Manager (PM) and Product Owner (PO). And we’re not alone.

How Much Time Should You Spend in Product Discovery?

Product Talk

I get asked all the time, “How much time should we spend in discovery ?”. I have two problems with this question. First, it assumes you do discovery first and then delivery second, which is not true. You should be discovering and delivering all the time.

Why Product People Should Care About Business Strategy

Roman Pichler

Business Strategy vs. Product Strategy. A business strategy describes how a company wants to achieve its overall aspiration and create value for its users, employees, and shareholders.

Women in Product Management: Marie-Pierre Belanger, VP Digital Solutions Product Management at Pitney Bowes

280 Group

For our next installment of the Women in Product Management Series I interviewed Marie-Pierre Belanger, VP Digital Solutions Product Management at Pitney Bowes. To read the entire series on Women in Product Management make sure to sign up for our newsletter.

The Top 5 Most Common Rapid Prototyping Mistakes

Speaker: Teresa Torres, Product Discovery Coach, Product Talk

When you think of "rapid prototyping", what comes to mind? If you work in digital products, you might think wireframes and mockups as a quick way to get user feedback on our designs. Rapid prototyping is quickly becoming ubiquitous, and with good reason. It is a powerful tool for thinking through different aspects of your product and answering questions to all sorts of design questions. They're also a great way to externalize what lessons you learn about your product along the way.

Product Managers Attempt To Get NASCAR Back On Track

The Accidental Product Manager

NASCAR needs to find ways to once again gain fan interest Image Credit: Joe Loong. Once upon a time (about 10 years ago) the American racing system called NASCAR was at the top of its popularity. There were movies made about it, and fans tuned in to watch every race on television.

Be Expert On Market Problems

Under10 Playbook

In product management, our primary job is to be expert on market problems. That means we must spend time with customers and non-customers so we are in a position to notice problems. If we can find problems and solve them at a profit, we’ll succeed. Problems exist. We just have to find them.

Growing up Lean: Lean Strategies for Maturing Products

Mind the Product

Building an MVP and launching a product is actually the easy part.

What Successful Companies Do To Get Better Leads

PM Hardcore

(This is the second post in my series about using product knowledge to create better sales enablement and jumpstart a repeatable sales process. Read the first post, on the overall topic.). “I Need Better Leads!”

Maybe We Should Be Problem Managers Instead

Speaker: Steve Johnson, Founder and CEO, Under10 Playbook

Yet many product managers and most product owners are too busy with tactical issues that they never come close to addressing these issues. Is product management primarily supporting the tactics of other departments? Or is it a strategic role that is grounded in market facts? Personal experience with customers is the source of product management insights. Product managers need to look beyond UX to the entire customer experience through every step of the product life cycle.

The top marketing statistics for 2018 and why they matter

Inside Intercom

There are few functions where the phrase “the more things change, the more they stay the same” rings truer than in marketing. For instance, the fundamentals of good marketing haven’t changed: crisp writing, a compelling story, strong brand, and of course, a great product to market.

Value-Based Pricing and Everyday Low Prices (EDLP)

Pragmatic Marketing

Here’s a challenging question from a reader: “Value-based pricing” has made a buzz in the dialogues of pricing practitioners and academics. Should all companies change their pricing strategy to value-based pricing? What about companies with an everyday low price (EDLP) strategy?

How Netflix’s Customer Obsession Created a Customer Obsession

Nir Eyal

Nir’s Note: This guest post is by Gibson Biddle, former VP at Netflix and CPO at Chegg. Gibson is speaking at the Habit Summit in San Francisco on April 11th. In 2005, as I joined Netflix as VP of Product, I asked Reed Hastings, the CEO, what he hoped his legacy would be. His answer: “Consumer science.” […]. The post How Netflix’s Customer Obsession Created a Customer Obsession appeared first on Nir and Far. Behavioral Design In Action

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Am I a Product Manager or a Product Owner? Part 1

bpma ProductHub

By Ellen Gottesdiener Part 1: Confusion Abounds With the maturing of the software industry and with an overwhelming acceptance of agility, I am still surprised at the inconsistency and overall confusion between what product managers and product owners do. On a panel I participated on this very topic, the presenters had different, sometimes contradictory perspectives.… … Product Strategy

Interpreting your Qualitative & Quantitative Data through Storyboarding

Speaker: Tristan Kromer, Lean Coach, Kromatic

Storyboarding is a simple way to integrate Qualitative and Quantitative perspectives into a complete picture of how the user experience impacts the business model. Qualitative vs. Quantitative is an argument that shouldn't happen. Both are necessary to have a complete understanding of where the desirability of the product meets the viability of the business.

4 Powerful Ways to Use Rapid Prototyping to Drive Product Success

Product Talk

When you hear the term “rapid prototyping,” what’s the first thing that comes to mind? For most of us who work with digital products, we tend to think of wireframes or mockups. We equate prototyping with a quick way to get user feedback on our designs.

Product Leadership in Scrum

Roman Pichler

Three Types of Leadership. Scrum is a simple framework with three roles: product owner, development team, and Scrum Master. Each role provides a distinct type of leadership. As the product owner, you lead the product and are responsible for its overall success.

Understanding Customer Needs: Problem vs. Solution Space

280 Group

This is the first article in a three part series on navigating the Problem vs. Solution Space with a focus on understanding customer needs. Understanding Customer Needs “Well, we could…” I stopped myself quickly. I had fallen into the most common of traps.

Should Product Managers Allow Customers To “Hack” Their Product?

The Accidental Product Manager

IKEA is designing products to be modified by their customers Image Credit: Lee Haywood. As product managers we believe that we are reasonably smart people. We know what our customers want.

Product Analytics, Prioritization, and Decision-Making - What We Can Learn from Einstein and Drucker

Speaker: Nils Davis, Principal, NPD Associates

As a Product Manager, a big part of your job will always be to balance which features to develop, and which to scrap. Even when faced with many seemingly great requests, there is only so much time to develop what’s necessary. What makes matters more complex is that users doesn’t always know what they want or need (as Nils says “You can’t trust what users say”). And sometimes the most important feature for selling your product is one that customers never end up using.

When Customers Won't Pay

Under10 Playbook

What do you do when customers love your content but won't pay for it? It’s time to consider advertising. Frederic Filloux. editor of the Monday Note , writes, "Publishers can’t have both ways; people paying for content should be spared advertising, period.".

Ditch the Solution-First Mindset and Start by Defining the Problem

Mind the Product

Both in life and at work, we tend to come up with solutions before defining the problem they solve. From “I need to stop eating chocolate” to “let’s add Facebook Login to our online checkout”, we can’t help it.

3 Simple Steps To Make Your Customer Stories 10x Better

PM Hardcore

How To Accelerate Sales With Great Storytelling. In my articles about go to market , I always mention the importance of “customer stories.”

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Customer retention is the new conversion

Inside Intercom

Convincing potential users to sign up for your product isn’t easy. But what happens next is far more important. The latest batch of billion-dollar companies are built on high customer retention. They help their users be successful, and that means providing great onboarding.

How Agile Approaches Change Project, Program, and Product Measures

Speaker: Johanna Rothman, Management Consultant, Rothman Consulting Group

Before agile approaches took the world by storm, we used Gantt charts and defects to measure project and program progress. We had trouble measuring product progress until just before release—often too late to change anything. Join Johanna as she discusses how agile approaches change what we measure, and possible measures you might use in projects, programs, and to assess the product as the team(s) build it.