2017

The Ladder of Evidence: Get More Value From Your Customer Interviews and Product Experiments

Product Talk

One of the best signs of an effective product team is a regular cadence of customer interviews and product experiments. But it’s not enough to simply check the box on these activities; we need to make sure that we do them effectively.

When should Product Backlog Grooming Take Place?

Roman Pichler

Option 1: In the Sprint Review Meeting. Your first option is to work on the product backlog in the sprint review meeting.

Trending Sources

Here’s Why Every Product Manager Must Learn to Love Data

UserVoice

“Big data.” It’s one of Silicon Valley’s favorite and most annoying buzzwords, yet there’s no data shortage in sight as data companies continue sprouting (and growing) like weeds.

Things Nobody Told Me About Being a Product Manager

Mind the Product

Shaun Russell shares his journey into product management, sketching out the well-trodden path he took to getting started – reading, taking workshops, learning from peers, and so on. But being a product manager is really hard, and nothing can prepare you for it.

Product Manager vs. Product Owner

Melissa Perri

“What is the difference between a Product Owner and a Product Manager?” It’s an interesting question and one that takes time to unpack. Let’s look at where these terms and disciplines originated from and how some common frameworks explain them.

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How To Say “No” To A Feature Request

PM Hardcore

No (picture credit at the bottom). Sometimes No Is The Right Answer. Can you talk to me about a time when you had to say no to a customer? Why did you have to say no? How did you handle it?

Tying Strategy to Your Product Roadmap

Pragmatic Marketing

By Jim Semick. We’ve all heard about “strategic” product roadmaps. But what exactly does that mean in practice? A roadmap is a plan for your strategy that maps out the direction of your product. It provides context for your stakeholders and communicates the why behind what you’re building.

The 7 Product Dimensions: A Guide to Asking the Right Questions

bpma ProductHub

By John Zilch – Upon embarking on my first stint as a product manager, I happened to run into an experienced product executive one day in passing. I asked him for advice and he obliged. He replied rather succinctly: “Ask questions, and then go add value.” He was never one to ramble on.

Managing Product Teams for Success

Product Talk

I’ve been thinking about the challenges of managing product teams by outcomes. Most leaders want their teams to have the autonomy to go after an outcome, but they struggle with trusting that their teams will do the right things.

Product Manager vs. Product Owner

Roman Pichler

As you may know, the product owner originated from Scrum, where the role is responsible for maximising the value the product creates. This sounds like a text-book product management responsibility to me.

Focus on the Metrics that Matter: Identifying Your Product’s Key Metrics and KPIs

UserVoice

We live and work today in a world that is increasingly data-driven, but we cannot successfully adopt a data-driven approach to decision making without first identifying the metrics that matter most.

Building a Realistic Revenue Projection for a New Product

Mind the Product

Here’s a scenario nearly everyone finds themselves in at some point in this line of work: You’re psyched about a new product or feature in the works. You’ve got requirements, design vision, and even a development timeline. You’ve got feedback from potential buyers and they love it.

Effective Product Roadmaps

Melissa Perri

Product Roadmaps, in general, are confusing. The truth? Even the most experienced Product Managers still don’t have them fully figured out.

Teams Don’t Form Instantly

Under10 Playbook

Great things in business are not done by one person, they are done by a team of people. Steve Jobs, co-founder of Apple. One of the key ceremonies in bringing new products to market is the product team briefing.

What Would You Do If Walmart Turned Off Your Gas?

The Accidental Product Manager

What would you do if your biggest customer decided to go it alone? Image Credit: Wil C. I seem to recall that there is a type of fish that attaches itself to sharks, I think that it’s called a remora. This fish then gets access to all of the leftovers when the shark feeds.

How Cognitive Biases Can Help (and Hurt) Your Business

Nir Eyal

Nir’s Note: Buster Benson is a product manager at Slack who worked previously at Twitter and Habit Labs and is working on a new book about cognitive biases. He’ll be speaking at the upcoming Habit Summit in April. You can register here!)

Books 109

The Secret Product Management Framework

PM Hardcore

One of the most challenging questions about product management has been – in my experience – “What is Product Management?”. In this post, I share a simple model or framework to answer this question.

Who are Product Managers? Infographic

280 Group

What do Product Managers do? Product managers can work on a myriad of items be it: Software Hardware Cloud Services Or even Professional Services Many people say that even within the products they work on, there are a number of different kinds of product managers.

5 Things to Remember When Running a Design Sprint

bpma ProductHub

by C Emera Trujillo. Design sprints are all the rage these days and with good reason. As a flexible design framework, the design sprint can yield creative solutions that stakeholders & customers want.

The Evolution of Modern Product Discovery

Product Talk

Product management is evolving quickly. The days of gathering requirements from business stakeholders and documenting them in long product requirements documents are vanishing. We no longer take months or years to release value to our customers.

The T-Shaped Product Manager

Roman Pichler

Balancing Specific and Generic Skills. To do a great job as a product manager or product owner, you require two skills sets: product-specific and generic ones. As the name suggests, product-specific capabilities are limited to a single product or product portfolio.

4 Traits of Successful Product Leaders

UserVoice

Product managers may or may not be the “CEOs of product,” but how do you boss around a bunch of CEOs? Leading a product management organization is a unique role in modern technology companies, and one that was quite uncommon until fairly recently.

20 Years of Product Management in 25 Minutes by Dave Wascha

Mind the Product

Dave Wascha started as a product manager 20 years ago working on Internet Explorer 4.0.

Agile at Scale – Outcome Driven (or Broken)

Tyner Blain

Taking agile, a process otherwise optimized for small, cross-functional, collaborative teams and making it work at scale is fascinating. You have to change some elements, and retain others, as you redefine the context.

Agile 56

The best roadmap isn't a big effort

Under10 Playbook

The roadmap has become one of the most commonly requested—yet frequently misunderstood—documents in the product manager’s arsenal. However, for many product managers, the roadmap is an annoyance that must be changed constantly. The best roadmap is a report, not an effort.

How To Fix A Product Management Mistake: Diet Pepsi

The Accidental Product Manager

Pepsi’s product managers screwed up Diet Pepsi, can they fix it? Image Credit: Mike Mozart. I think that we do need to hand it to the Pepsi product managers – at least on paper they did everything that they really should have done.

How to Use Psychology to Make Persuasive Video

Nir Eyal

Nir’s Note: This guest post is excerpted from Nathalie Nahai’s best-selling book, Webs Of Influence: The Psychology of Online Persuasion. A film, a piece of theatre, a piece of music, or a book can make a difference.

Books 78

The Ideal Product Marketing Candidate for B2B

High Octane Product Management

Wealth made simple: news and articles from IRC Wealth. This sample product marketing job description just might ruffle a few feathers. First, it’s not your typical “get the product off the shelf” job description. Second, there may be people in product marketing roles that don’t meet the requirements. Don’t sweat it. It’s a job description for the “ideal” candidate, and we all know how that goes. It’s like finding your dream home in the perfect neighborhood at a bargain price.

B2B 76

Women in Product Management Series: Sara Wood, VP Product at Gap Inc.

280 Group

For a new series of interviews with women leading product management teams, I reached out to Sara Wood, currently VP of Product at Gap, Inc in San Francisco.

Statistical Factors that Contribute to High Performance on Product Teams

bpma ProductHub

Contributed by Greg Geracie. Actuation Consulting has been conducting research on what separates high performance product teams from the pack.

10 Writing Tips For Product Managers

PM Hardcore

Tips for writing. (CC CC BY-SA 2.0 by jvleis). I’ve started working on an online course on “writing for product managers.” It will come out in the next few months. In the process, useful tips about writing keep popping up.

4 Daily Scrum Tips for Product Owners & Product Managers

Roman Pichler

Tip #1: Know what it’s all about. The Daily Scrum meeting, sometimes also referred to as stand-up meeting, wants to help the development team manage its work. In Scrum, the team collectively agrees to a sprint goal and is responsible for meeting it.

The PM’s Toolbox: Product Management Tools and the Problems they Solve

UserVoice

It’s no secret that product managers wear a lot of hats. They must simultaneously work as strategists, liaisons, analysts, and salespeople…and that’s all before lunch (working lunch , that is).

Product Managers – You Are Not the CEO of Anything

Mind the Product

When Ben Horowitz wrote his groundbreaking memo good product manager, bad product manager nearly 20 years ago he described a product manager as the CEO of the product.

Books 136