2017

When should Product Backlog Grooming Take Place?

Roman Pichler

Option 1: In the Sprint Review Meeting. Your first option is to work on the product backlog in the sprint review meeting.

The Ladder of Evidence: Get More Value From Your Customer Interviews and Product Experiments

Product Talk

One of the best signs of an effective product team is a regular cadence of customer interviews and product experiments. But it’s not enough to simply check the box on these activities; we need to make sure that we do them effectively.

Trending Sources

Focus on the Metrics that Matter: Identifying Your Product’s Key Metrics and KPIs

UserVoice

We live and work today in a world that is increasingly data-driven, but we cannot successfully adopt a data-driven approach to decision making without first identifying the metrics that matter most.

Things Nobody Told Me About Being a Product Manager

Mind the Product

Shaun Russell shares his journey into product management, sketching out the well-trodden path he took to getting started – reading, taking workshops, learning from peers, and so on. But being a product manager is really hard, and nothing can prepare you for it.

Mixing Qualitative & Quantitative Data with Storyboarding

Speaker: Tristan Kromer, Lean Agile Coach, Kromatic

Qualitative vs. Quantitative is a silly argument. Qualitative data from UXers should not compete against the quantitative data product owners need for their business model. Both are necessary to have a complete understanding of where the desirability of the product meets the viability of the business.

More Trending

Product Manager vs. Product Owner

Melissa Perri

“What is the difference between a Product Owner and a Product Manager?” It’s an interesting question and one that takes time to unpack. Let’s look at where these terms and disciplines originated from and how some common frameworks explain them.

How To Say “No” To A Feature Request

PM Hardcore

No (picture credit at the bottom). Sometimes No Is The Right Answer. Can you talk to me about a time when you had to say no to a customer? Why did you have to say no? How did you handle it?

How Buyers Sell Themselves, Product Usability & Revenue, and Two Types of Demos

High Octane Product Management

The B2B Product Manager Magazine October 2017 is now available. In this issue we discuss the value of listening as one of the most overlooked sales skills, and the value of business conversations. We also examine product usability and its impact on revenue, plus sales demo tips. Be sure to check out our brand new lineup of advanced training programs. Learn how to accelerate your growth by delivering, marketing and selling solutions that make customers measurably better at what they do.

Demo 94

Tying Strategy to Your Product Roadmap

Pragmatic Marketing

By Jim Semick. We’ve all heard about “strategic” product roadmaps. But what exactly does that mean in practice? A roadmap is a plan for your strategy that maps out the direction of your product. It provides context for your stakeholders and communicates the why behind what you’re building.

Creating the "Right" Product Roadmap With Data

Speaker: Sunil Parekh, Head of Product Management, SimplyInsured

Data can be qualitative or quantitative, and comes from multiple sources: customer interviews, product usage & funnel analytics, company financial performance, and internal stakeholders. How do you use that data to create a product roadmap that is aligned with your organization’s business needs?

Product Manager vs. Product Owner

Roman Pichler

As you may know, the product owner originated from Scrum, where the role is responsible for maximising the value the product creates. This sounds like a text-book product management responsibility to me.

Managing Product Teams for Success

Product Talk

I’ve been thinking about the challenges of managing product teams by outcomes. Most leaders want their teams to have the autonomy to go after an outcome, but they struggle with trusting that their teams will do the right things.

Here’s Why Every Product Manager Must Learn to Love Data

UserVoice

“Big data.” It’s one of Silicon Valley’s favorite and most annoying buzzwords, yet there’s no data shortage in sight as data companies continue sprouting (and growing) like weeds.

Building a Realistic Revenue Projection for a New Product

Mind the Product

Here’s a scenario nearly everyone finds themselves in at some point in this line of work: You’re psyched about a new product or feature in the works. You’ve got requirements, design vision, and even a development timeline. You’ve got feedback from potential buyers and they love it.

Connecting Analytics to Strategy - Keeping Your Corporate Objective In Sight

Speaker: Tom Evans, Senior Principal Consultant and Trainer, 280 Group

Data analytics has transformed the way many product managers approach product enhancements, creating strong demand for product managers with skills and expertise in defining and analyzing product metrics to make more valuable product decisions. But there is one essential element that is often left out of the conversation, and that is strategy. How does my product decisions support the overall strategy of the business, and am I tracking the right metrics based upon that strategy?

Apple Shows Product Managers How To Get More For More

The Accidental Product Manager

The Apple iPhone 7 plus contains more features than the iPhone 7 Image Credit: Kārlis Dambrāns. You sorta gotta have some pity for the poor product managers over at Apple. I mean yes, they are responsible for one of the most popular products out there: the iPhone.

A2A: What are the best product metrics?

Under10 Playbook

My favorite set of metrics help instrument the movement from "interested to buyer"? “Pirate Metrics” from Doug McClure. Acquisition: Do customers find you? Activation: Do they sign up? Retention: Do they come back? Revenue: Do they pay you? Referral: Do they tell their friends?

129

How Cognitive Biases Can Help (and Hurt) Your Business

Nir Eyal

Nir’s Note: Buster Benson is a product manager at Slack who worked previously at Twitter and Habit Labs and is working on a new book about cognitive biases. He’ll be speaking at the upcoming Habit Summit in April. You can register here!)

Books 116

Effective Product Roadmaps

Melissa Perri

Product Roadmaps, in general, are confusing. The truth? Even the most experienced Product Managers still don’t have them fully figured out.

The Secret Product Management Framework

PM Hardcore

One of the most challenging questions about product management has been – in my experience – “What is Product Management?”. In this post, I share a simple model or framework to answer this question.

The 7 Product Dimensions: A Guide to Asking the Right Questions

bpma ProductHub

By John Zilch – Upon embarking on my first stint as a product manager, I happened to run into an experienced product executive one day in passing. I asked him for advice and he obliged. He replied rather succinctly: “Ask questions, and then go add value.” He was never one to ramble on.

Who are Product Managers? Infographic

280 Group

What do Product Managers do? Product managers can work on a myriad of items be it: Software Hardware Cloud Services Or even Professional Services Many people say that even within the products they work on, there are a number of different kinds of product managers.

The T-Shaped Product Manager

Roman Pichler

Balancing Specific and Generic Skills. To do a great job as a product manager or product owner, you require two skills sets: product-specific and generic ones. As the name suggests, product-specific capabilities are limited to a single product or product portfolio.

The Evolution of Modern Product Discovery

Product Talk

Product management is evolving quickly. The days of gathering requirements from business stakeholders and documenting them in long product requirements documents are vanishing. We no longer take months or years to release value to our customers.

4 Traits of Successful Product Leaders

UserVoice

Product managers may or may not be the “CEOs of product,” but how do you boss around a bunch of CEOs? Leading a product management organization is a unique role in modern technology companies, and one that was quite uncommon until fairly recently.

Product Managers – You Are Not the CEO of Anything

Mind the Product

When Ben Horowitz wrote his groundbreaking memo good product manager, bad product manager nearly 20 years ago he described a product manager as the CEO of the product.

Books 136

What Would You Do If Walmart Turned Off Your Gas?

The Accidental Product Manager

What would you do if your biggest customer decided to go it alone? Image Credit: Wil C. I seem to recall that there is a type of fish that attaches itself to sharks, I think that it’s called a remora. This fish then gets access to all of the leftovers when the shark feeds.

Managing an Existing Product: Day 1

Under10 Playbook

An important skill for a product manager is the ability to parachute into an existing product and land on your feet. When parachuting into an existing product you have to immerse yourself in your new company and learn as much as you can as quickly as you can.

B2C 119

How to Use Psychology to Make Persuasive Video

Nir Eyal

Nir’s Note: This guest post is excerpted from Nathalie Nahai’s best-selling book, Webs Of Influence: The Psychology of Online Persuasion. A film, a piece of theatre, a piece of music, or a book can make a difference.

Books 87

Getting Sales + Product In Sync

Melissa Perri

What does an effective sales team look like at a product-led organization? Sales already promised it.” I once joined a B2B company as a Product Manager in the the middle of the year, so their entire product roadmap was set and in motion.

B2B 95

Should You Be A Product Manager?

PM Hardcore

Have you built something? Have you led a team? Product management is a hot, hot profession right now. It’s one of the most important roles in a product company , especially in high tech. But is it right for you?

5 Things to Remember When Running a Design Sprint

bpma ProductHub

by C Emera Trujillo. Design sprints are all the rage these days and with good reason. As a flexible design framework, the design sprint can yield creative solutions that stakeholders & customers want.

How to Prioritize Product Backlogs in Three Easy Steps

280 Group

Prioritize Product Backlogs in Three Easy Steps Using effective, time-tested techniques to prioritize product backlogs is an important step in getting a product to market rapidly that meets customer needs.

4 Daily Scrum Tips for Product Owners & Product Managers

Roman Pichler

Tip #1: Know what it’s all about. The Daily Scrum meeting, sometimes also referred to as stand-up meeting, wants to help the development team manage its work. In Scrum, the team collectively agrees to a sprint goal and is responsible for meeting it.