2017

Things Nobody Told Me About Being a Product Manager

Mind the Product

Shaun Russell shares his journey into product management, sketching out the well-trodden path he took to getting started – reading, taking workshops, learning from peers, and so on. But being a product manager is really hard, and nothing can prepare you for it.

The Ladder of Evidence: Get More Value From Your Customer Interviews and Product Experiments

Product Talk

One of the best signs of an effective product team is a regular cadence of customer interviews and product experiments. But it’s not enough to simply check the box on these activities; we need to make sure that we do them effectively.

Trending Sources

When should Product Backlog Grooming Take Place?

Roman Pichler

Option 1: In the Sprint Review Meeting. Your first option is to work on the product backlog in the sprint review meeting.

Here’s Why Every Product Manager Must Learn to Love Data

UserVoice

“Big data.” It’s one of Silicon Valley’s favorite and most annoying buzzwords, yet there’s no data shortage in sight as data companies continue sprouting (and growing) like weeds.

Product Manager vs. Product Owner

Melissa Perri

“What is the difference between a Product Owner and a Product Manager?” It’s an interesting question and one that takes time to unpack. Let’s look at where these terms and disciplines originated from and how some common frameworks explain them.

More Trending

How to Achieve Your Goals By Creating an Enemy

Nir Eyal

DJ Khaled, the one-man internet meme, is known for warning his tens of millions of social media followers about a group of villains he calls “they.” They don’t want you motivated. They don’t want you inspired,” he blares on camera. They don’t want you to win,” he warns.

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The Secret Product Management Framework

PM Hardcore

One of the most challenging questions about product management has been – in my experience – “What is Product Management?”. In this post, I share a simple model or framework to answer this question.

The 7 Product Dimensions: A Guide to Asking the Right Questions

bpma ProductHub

By John Zilch – Upon embarking on my first stint as a product manager, I happened to run into an experienced product executive one day in passing. I asked him for advice and he obliged. He replied rather succinctly: “Ask questions, and then go add value.” He was never one to ramble on.

Building a Realistic Revenue Projection for a New Product

Mind the Product

Here’s a scenario nearly everyone finds themselves in at some point in this line of work: You’re psyched about a new product or feature in the works. You’ve got requirements, design vision, and even a development timeline. You’ve got feedback from potential buyers and they love it.

Managing Product Teams for Success

Product Talk

I’ve been thinking about the challenges of managing product teams by outcomes. Most leaders want their teams to have the autonomy to go after an outcome, but they struggle with trusting that their teams will do the right things.

Product Manager vs. Product Owner

Roman Pichler

As you may know, the product owner originated from Scrum, where the role is responsible for maximising the value the product creates. This sounds like a text-book product management responsibility to me.

4 Traits of Successful Product Leaders

UserVoice

Product managers may or may not be the “CEOs of product,” but how do you boss around a bunch of CEOs? Leading a product management organization is a unique role in modern technology companies, and one that was quite uncommon until fairly recently.

Effective Product Roadmaps

Melissa Perri

Product Roadmaps, in general, are confusing. The truth? Even the most experienced Product Managers still don’t have them fully figured out.

What Would You Do If Walmart Turned Off Your Gas?

The Accidental Product Manager

What would you do if your biggest customer decided to go it alone? Image Credit: Wil C. I seem to recall that there is a type of fish that attaches itself to sharks, I think that it’s called a remora. This fish then gets access to all of the leftovers when the shark feeds.

8 Essential Elements of Your Customer Advisory Board Meeting Agenda

Pragmatic Marketing

By Rob Jensen. The topic of customer advisory board (CAB) meeting agendas is a popular one at our training events and at other CAB industry events we attend. Perhaps most telling of the need for guidance is that “customer advisory board agenda” is one of the top search topics around CABs.

Teams Don’t Form Instantly

Under10 Playbook

Great things in business are not done by one person, they are done by a team of people. Steve Jobs, co-founder of Apple. One of the key ceremonies in bringing new products to market is the product team briefing.

How Cognitive Biases Can Help (and Hurt) Your Business

Nir Eyal

Nir’s Note: Buster Benson is a product manager at Slack who worked previously at Twitter and Habit Labs and is working on a new book about cognitive biases. He’ll be speaking at the upcoming Habit Summit in April. You can register here!)

Books 106

Who are Product Managers? Infographic

280 Group

What do Product Managers do? Product managers can work on a myriad of items be it: Software Hardware Cloud Services Or even Professional Services Many people say that even within the products they work on, there are a number of different kinds of product managers.

5 Things to Remember When Running a Design Sprint

bpma ProductHub

by C Emera Trujillo. Design sprints are all the rage these days and with good reason. As a flexible design framework, the design sprint can yield creative solutions that stakeholders & customers want.

Product Managers – You Are Not the CEO of Anything

Mind the Product

When Ben Horowitz wrote his groundbreaking memo good product manager, bad product manager nearly 20 years ago he described a product manager as the CEO of the product.

The Evolution of Modern Product Discovery

Product Talk

Product management is evolving quickly. The days of gathering requirements from business stakeholders and documenting them in long product requirements documents are vanishing. We no longer take months or years to release value to our customers.

The T-Shaped Product Manager

Roman Pichler

Balancing Specific and Generic Skills. To do a great job as a product manager or product owner, you require two skills sets: product-specific and generic ones. As the name suggests, product-specific capabilities are limited to a single product or product portfolio.

The PM’s Toolbox: Product Management Tools and the Problems they Solve

UserVoice

It’s no secret that product managers wear a lot of hats. They must simultaneously work as strategists, liaisons, analysts, and salespeople…and that’s all before lunch (working lunch , that is).

Agile at Scale – Outcome Driven (or Broken)

Tyner Blain

Taking agile, a process otherwise optimized for small, cross-functional, collaborative teams and making it work at scale is fascinating. You have to change some elements, and retain others, as you redefine the context.

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Can Product Managers Bring A Product Back From The Dead?

The Accidental Product Manager

Once a product has been killed off, it’s gone. Right? Image Credit: Heather Paul. There’s one aspect of being a product manager that we don’t spend enough time talking about. Killing products. Yes, you heard me correctly.

Getting Back to the Roots of Agile

Pragmatic Marketing

Want to hear a joke? What do you call a process that has multiple complex steps, requires detailed explanation and dogmatic adherence to rigid tenets defined by expensive consultants? Agile. Or at least, that’s the way it feels in 2017. If you aren’t using story points, spending hours building a backlog, reviewing burndown charts and using appropriate terminology, you’re “doing it wrong.”

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The best roadmap isn't a big effort

Under10 Playbook

The roadmap has become one of the most commonly requested—yet frequently misunderstood—documents in the product manager’s arsenal. However, for many product managers, the roadmap is an annoyance that must be changed constantly. The best roadmap is a report, not an effort.

How to Use Psychology to Make Persuasive Video

Nir Eyal

Nir’s Note: This guest post is excerpted from Nathalie Nahai’s best-selling book, Webs Of Influence: The Psychology of Online Persuasion. A film, a piece of theatre, a piece of music, or a book can make a difference.

Books 77

Women in Product Management Series: Sara Wood, VP Product at Gap Inc.

280 Group

For a new series of interviews with women leading product management teams, I reached out to Sara Wood, currently VP of Product at Gap, Inc in San Francisco.

Statistical Factors that Contribute to High Performance on Product Teams

bpma ProductHub

Contributed by Greg Geracie. Actuation Consulting has been conducting research on what separates high performance product teams from the pack.

Why Your Product Must Stand for Something

Mind the Product

Christian Rudder, co-founder of dating site OkCupid, has learned a lot about online dating behaviour. As a data scientist, he’s also been in the unique position of being able to observe how people behave in the dating world when no one is watching them.

The Ideal Product Marketing Candidate for B2B

High Octane Product Management

Wealth made simple: news and articles from IRC Wealth. This sample product marketing job description just might ruffle a few feathers. First, it’s not your typical “get the product off the shelf” job description. Second, there may be people in product marketing roles that don’t meet the requirements. Don’t sweat it. It’s a job description for the “ideal” candidate, and we all know how that goes. It’s like finding your dream home in the perfect neighborhood at a bargain price.

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Dealing with Difficult Stakeholders and Team Members

Roman Pichler

It’s a Common Challenge. You just can’t make up your mind. I really wish that for once, you gave us clear priorities,” Jane said accusingly at the end of the workshop and walked out of the room. [1] 1] It felt like a slap in the face, an unprovoked attack. How could she say something so wrong?

The Best Product Management Events Happening in 2017

UserVoice

There are plenty of fantastic ways to keep your product management skills sharp and keep up with evolving industry trends and new technologies. There’s no shortage of product management blogs, podcasts, and reading lists out there to keep you in the know.