A feature owner who manages a major capability with which end users interact like search and navigation on an online retailer’s website. A platform owner who manages a platform as a collection of shared software assets. A portfolio owner who manages a group of (related) products. Each of the roles above is a product management role; anybody playing one of the roles takes on product ownership; and each role can be exciting and rewarding. Overview. MORE

Every now and then, it’s interesting to ask: What does a Product Manager (PM) do? The answer of course has some take on: They juggle managing products and people. That is the product manager in a nutshell. The Trends and Benchmarks in Product Management Report states that most PMs are only 3–5 years in their present positions even if they have around 10–20 years work experience. product-management MORE

Project managers are responsible for executing the plans handed off from product management. On top of that, project managers must continually communicate status to stakeholders. Project managers ensure everyone involved in implementation and delivery is on the same page and has the information they need to perform their assigned tasks. There’s no way to manage all those details in their head. That’s why project managers rely on purpose-built tools. MORE

Common job titles and responsibilities for successful product management and marketing teams. The most successful teams are comprised of three roles: a strategic product manager, one or more technical product owners, and a market-facing product marketing manager. That is, this type of product management team includes the necessary expertise to handle a few products (or a single portfolio) without relying on other teams to fill a skills void. Product Strategy Manager. MORE

It’s been over a year since the product management team went on a series of agile/scrum training courses. Product Management Prior to Scrum Before agile working practices where adopted the Product Managers role consisted of a lot of short term tactical wins coupled with continual fire fighting. Agile/Scrum Training On-line Product Managers, Web Editors and Business Owners spent a few days on a scrum master and product owner’s training course. MORE

I’m a product manager for a content management system that runs some of the most-visited websites in the world. I quickly found that I needed to become a platform product manager. There are many differences between product management in a consumer-facing world and a platform world. Our content management system is a platform that is used by web sites to build their content. PMs and PMMs who manage customer-facing products driven by the CMS. MORE

The results of the 2018 Customer Validation Industry Survey backed up what we already knew: time is a precious commodity that test managers don’t have a lot of. In performing an in-depth analysis of the data, our research team discovered some interesting parallels between these tools and the time constraints test managers reported. Fifty-eight percent of survey respondents use email in test management. Why Test Managers Use It. Why Test Managers Use It. MORE

To me, a CSM manages accounts and a CSD manages people. Just to add to the confusion, you will sometimes see “Manager, Customer Success,” which is a people manager. This can either be someone who manages CSMs or all post-sales tasks (support, onboarding, etc.). It’s difficult for a CSM to make the leap to managing people and it’s just as hard for a CSD to become a VP. Middle management is difficult. MORE

In this post, an enterprise (IBM) and a consumer (Google) product manager describe a typical day in their life on the job. While there doesn't exactly exist a "typical" day in product management, you can expect to perform certain tasks based on the stage of your product. Product Management in the Product Lifecycle In the initial discovery stage, you can expect to be ideating with your peers and conducting user interviews to validate your ideas. Product Management MORE

Today we remember the release night. We gather (virtually) today not to mourn the death of the release night, but to celebrate the inception of its replacement. Release nights were once a standard for software development teams to have a set date to release their software to their customers. In the old days, companies didn’t have a choice but to gather all their new code and ritualistically release it on one specific day. We no longer need you, release night. MORE

“We just pushed it live,” the release manager belts out, to a team fresh off the battlefield that is software product development. We had successfully released our new feature to hundreds of thousands of users, after what seemed like an eternity?—?ten I was fortuitously dropped into this arena, with not a hint of prior experience building and releasing products. I was new to it all, a team whose mantra was to create, build and release. MORE

Common job titles and responsibilities for successful product management and marketing teams. The most successful teams are comprised of three roles: a strategic product manager, one or more technical product owners, and a market-facing product marketing manager. That is, this type of product management team includes the necessary expertise to handle a few products (or a single portfolio) without relying on other teams to fill a skills void. Product Strategy Manager. MORE

But since this is the BPMA, we’re thinking about the oft-merged roles of Product Manager (PM) and Product Owner (PO). On January 23rd, Pragmatic Marketing hosted a webinar entitled “Six Ways Product Management’s Role Will Change in 2018.” Deals with release management, uses requirements to create detailed user stories, participates in scrums, etc. For example, see Melissa Perri’s blog post from June of 2017 entitled “Product Manager vs. Product Owner”. MORE

This month, we presented a webinar from our Product Management Leadership series – Product Success in 2020: Six Trends You Must Track. Do you want to manage candidate recruitment efforts, audit the actual testing, or just see the results? These are the essential requirements to guide your vendor selection and management efforts. David is a recognized expert in Product Management, Product Marketing, Entrepreneurship, and Team Development. Product Management MORE

Chances are if you’re an engineer or product manager who works on anything even somewhat related to continuous delivery, Jez Humble wrote your handbook. A lot of people are still doing releases evenings and weekends. You have to push out these big orchestrated releases where you’ve got to change this thing, then you’ve got to make a change over here, and then you go to push a database change, and then you’ve got to roll this system forward, etc. MORE

In fact, some stated that their release process simply wouldn’t be sustainable if batch sizes grew too large. Your architecture dictates your release process. These architectural approaches have large consequences when it comes to ownership of deployable artifacts, and in turn on how you approach release management. What this leads to are two distinct approaches to release management. MORE

Apptimize, An Airship Company, helps brands rapidly iterate to make amazing user experiences across all their digital channels through A/B Testing and Feature Release Management with a mobile-first lens. Mobile marketers and product managers can immediately take action on events in Apptentive by simply flipping a switch. We recently did a webinar with our friends at Rightpoint talking about all of the steps product managers need to take after an app launch. MORE

This means that, without a conscious effort to manage them, the number of flags in the system will grow over time. Each flag increases complexity to a codebase, increases the testing burden, and adds to the cognitive load required to manage feature releases. MORE

It’s safe to say that shipping a product from start to finish is no easy task for a product manager. In order to get the job done properly and efficiently, product managers deserve the proper software, tools and resources needed to create and execute successful products. Is a highly customizable product, covering all aspects of project and product management as well as offering a system suitable for large product teams. MORE