Six Types of “Product” Owners

Roman Pichler

A feature owner who manages a major capability with which end users interact like search and navigation on an online retailer’s website. A platform owner who manages a platform as a collection of shared software assets. A portfolio owner who manages a group of (related) products.

When 2 Become 1: The Roles of Product Manager and Product Owner

bpma ProductHub

But since this is the BPMA, we’re thinking about the oft-merged roles of Product Manager (PM) and Product Owner (PO). On January 23rd, Pragmatic Marketing hosted a webinar entitled “Six Ways Product Management’s Role Will Change in 2018.”

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Continuous Delivery in the Wild: 4 Successful Practices


In fact, some stated that their release process simply wouldn’t be sustainable if batch sizes grew too large. Your architecture dictates your release process. What this leads to are two distinct approaches to release management.

Product Success in 2020 – You Asked, We Answered

280 Group

This month, we presented a webinar from our Product Management Leadership series – Product Success in 2020: Six Trends You Must Track. Do you want to manage candidate recruitment efforts, audit the actual testing, or just see the results? Product Management

The Top Mobile In-app Feedback Tools of 2020


Apptimize, An Airship Company, helps brands rapidly iterate to make amazing user experiences across all their digital channels through A/B Testing and Feature Release Management with a mobile-first lens.

Product Management Job Descriptions

Under10 Playbook

What are common job titles and responsibilities for successful product management teams? The most common format I see for successful teams is comprised of three roles: a strategic product manager, one or more technical product owners, and a market-facing product marketing manager.

Changing Lanes – Becoming a Platform Product Manager

Mind the Product

I’m a product manager for a content management system that runs some of the most-visited websites in the world. I quickly found that I needed to become a platform product manager. Our content management system is a platform that is used by web sites to build their content.

The Top 7 Product Management Software Systems You Should Know About

Bain Public

It’s safe to say that shipping a product from start to finish is no easy task for a product manager. In order to get the job done properly and efficiently, product managers deserve the proper software, tools and resources needed to create and execute successful products.

4 Project Management Tools Product Managers Love


Project managers are responsible for executing the plans handed off from product management. On top of that, project managers must continually communicate status to stakeholders. There’s no way to manage all those details in their head.

A Day in the Life of a Product Manager: Consumer and Enterprise

PMLesson's Ace the PM Interview

In this post, an enterprise (IBM) and a consumer (Google) product manager describe a typical day in their life on the job. While there doesn't exactly exist a "typical" day in product management, you can expect to perform certain tasks based on the stage of your product.

An Interview with Jez Humble on Continuous Delivery, Engineering Culture, and Making Decisions


Chances are if you’re an engineer or product manager who works on anything even somewhat related to continuous delivery, Jez Humble wrote your handbook. A lot of people are still doing releases evenings and weekends. So people sometimes ask me, “How should I do orchestrated releases?”

How to Get Hired as a Customer Success Director


To me, a CSM manages accounts and a CSD manages people. Just to add to the confusion, you will sometimes see “Manager, Customer Success,” which is a people manager. This can either be someone who manages CSMs or all post-sales tasks (support, onboarding, etc.).

Between a Rock and a Hard Place: The Product Manager’s Reality

The Product Coalition

Every now and then, it’s interesting to ask: What does a Product Manager (PM) do? The answer of course has some take on: They juggle managing products and people. That is the product manager in a nutshell. product-management

Advice for successfully leading a distributed development team

The Product Coalition

“We just pushed it live,” the release manager belts out, to a team fresh off the battlefield that is software product development. We had successfully released our new feature to hundreds of thousands of users, after what seemed like an eternity?—?ten

What’s Product Management is like a Year after Implementing Agile

All About Product Management

It’s been over a year since the product management team went on a series of agile/scrum training courses. Agile/Scrum Training On-line Product Managers, Web Editors and Business Owners spent a few days on a scrum master and product owner’s training course.

Agile 62