Six Types of “Product” Owners
MAY 5, 2020
A feature owner who manages a major capability with which end users interact like search and navigation on an online retailer’s website. A platform owner who manages a platform as a collection of shared software assets. A portfolio owner who manages a group of (related) products. Each of the roles above is a product management role; anybody playing one of the roles takes on product ownership; and each role can be exciting and rewarding. Overview.