Differentiation improves marketing and sales effectiveness

Messages that Matter

A big part of the problem is likely to be lack of differentiation, but it shouldn’t be. Do you wonder why your latest marketing campaign didn’t generate enough good leads? Or why too many sales opportunities stall or result in no decision? After all, marketing is done in public. All you have to do is […

How to Differentiate Your IoT Product: Provide Insights Not Data

Tech Product Management

The post How to Differentiate Your IoT Product: Provide Insights Not Data appeared first on TechProductManagement. IoT products are known for producing large amounts of data.

Why differentiate, and how to do it

Messages that Matter

If you need to be convinced that differentiation is critical to effective marketing, or you’re convinced but don’t know how to do it, read on. The goal of positioning is to facilitate your target audience’s association of a significant benefit with your product or company.

What we shipped: 5 new features to help build a differentiated customer experience

Inside Intercom

At Intercom we think a lot about what it means to deliver a differentiated customer experience. Another key piece in delivering a differentiated customer experience is the Inbox.

Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

DIFFERENTIATE: Embedded in. MONETIZING ANALYTICS FEATURES: Why Data Visualizations. Will Never Be Enough. Go beyond basic embedded dashboards to diferentiate your. application and maximize the value of embedded analytics.

Differentiation and Innovation: Your Ticket to Surviving Product Commoditization

Proficientz – Product Management University

Differentiation and innovation are your two best options! Differentiation. Differentiation boils down to unique positioning in your sales and marketing efforts with your products and company reputation serving up the proof points. Innovation and differentiation often go hand-in-hand. The upside to the customer is huge and you now have something tangible to differentiate your solutions from the competition.

People Don’t Buy Capabilities, They Buy Knowledge

The Secret PM Handbook

So a little bit of embedded knowledge can create a lot of differentiation. The other piece of good news is that defaults and knowledge provide differentiation in two ways. Product Management competitive differentiation innovation knowledgeThis guy might have too much knowledge.

Mental Models Applied: Using A 2×2 Chart For Handling Competitive Objections

The Secret PM Handbook

To use it, you have to be clear on your differentiators – what your product does better than your competitors. Think of two capabilities of your product, each of which is differentiating against some of your competitors. Because you chose differentiating capabilities, your competitors will all fall in one of the other quadrants. Our two most differentiating capabilities were project portfolio management and resource management.

People Don’t Buy Capabilities, They Buy Knowledge

The Secret PM Handbook

So a little bit of embedded knowledge can create a lot of differentiation. The other piece of good news is that defaults and knowledge provide differentiation in two ways. Product Management competitive differentiation innovation knowledgeThis guy might have too much knowledge.

4 Battle-Tested Ways to Improve Corporate Learning

Good Product Manager

Blog Differentiated Talent Talent Development Talent ManagementImprove Corporate Learning to Improve Performance.

What matters most (to investors)?

Product Manager in Heels

Market Dynamics Differentiation Defensibility Rapid Iteration TEAM TEAM was the most important thing he focused on. customer customer experience differentiation investors market teamOccasionally, we have guest speakers at Babson College, and sometimes we get a really good guest speaker! Last week I had the pleasure of meeting Scott Friend from Bain Capital Ventures.

Top 10 industries for monetizing data: Is yours one of them?

US—wanted to protect and increase its market share by differentiating its core services. existing, static reports to increase customer value and boost product differentiation. Monetizing the. data exhaust Top 10 industries with data.

Product Management like a Golf Swing

The Product Bistro

One day, I was musing about the job of product manager, and what differentiates a good product manager from an okay one, and an analogy sprung to mind. Think about a golf swing. There is the addressing of the ball, the back swing, the forward swing, and ultimately the follow though. When you are teaching […]. product management essentials

3 Proven Ways To Help Your Sales Team Beat Quota

The Secret PM Handbook

We (the product managers) are the experts in our product: We know who it’s for, we know why it’s better, we know its differentiators, we know the stories of pain our prospects are suffering, and the glories of the successes of our customers. Co-opting product management into sales.

Make Your Product Stand Out with the Strategy Canvas

Roman Pichler

This means that the first iPhone was clearly differentiated. If the value curve of your product is too close to the curve of the competition, then you haven’t differentiated your product sufficiently. The Strategy Canvas.

When 2 Become 1: The Roles of Product Manager and Product Owner

bpma ProductHub

Understands customers, the problems the product solves, why the product is winning or losing, competitive differentiation, etc. By Jennifer Gridley – As we approach Valentine’s Day, some may be enjoying The Spice Girls’ 1996 hit for its romantic message.

Do BI vendors ignore competitors’ positions or follow the herd?

Messages that Matter

There are two polar opposite explanations for what I call “me-too” positioning which means no differentiation. Why do so many Business Intelligence (BI) software companies use “insights” as their position? Of the 19 BI companies evaluated in this 4th annual assessment, more than half (11) position around the notion of “insights.” Either the BI companies […]. B to B Solutions

New Study: 2018 State of Embedded Analytics Report

According to this year’s survey, 92 percent of respondents reported an increase in competitive differentiation, 90 percent reduced customer churn, and 91 percent improved win rates. to differentiate their software and drive customer value—leading to seismic shifts in analytics.

Establishing an Effective Product Strategy Process

Roman Pichler

Reviewing their products will tell you if your product is still sufficiently differentiated. Why a Product Strategy Process Matters.

The biggest difference between product and consulting work

Tim Herbig

For those of you who have been following my writing for quite some time now, this shouldn’t come as a surprise: I don’t believe much longer in the differentiation of domain product managers. Instead, I believe in the power of deploying (product) skills in whichever domain is necessary and staying close to some core values … Continue reading "The biggest difference between product and consulting work".

Flipping the Script as a PM: Turning Customers into Evangelists – Thursday, February 22 | 6:30 – 9:30pm

bpma ProductHub

Along the way they’ve begun to better identify what features their customers wouldn’t know to ask for, but deliver extremely high business value and differentiate them from their competition. BPMA Event – Flipping the Script as a PM: Turning Customers into Evangelists. Thursday, February 22 | 6:30 – 9:30pm. Is your roadmap stuck chasing feature parity?

How to Find Competitors’ Prices

Pragmatic Marketing

Your buyer’s “willingness to pay” is equal to the competitor’s price plus positive differentiation value minus negative differentiation value. The formula for “value-based pricing” is simple.

The 5 Levels of Analytics Maturity

SOPHISTICATED PRODUCT DIFFERENTIATORS Do the analytic offerings in your application make you stand out from the crowd? can differentiate your product. Long-Term Differentiator Analytics are an increasing component of an application’s value. of a differentiator.

A Better Approach To Demoing Can Turn Sales Around

The Secret PM Handbook

Our product’s portfolio management capabilities were a significant differentiator. But they weren’t being used effectively to differentiate in the demo. A Sales Demo Challenge.

Demo 230

Why Product People Should Care About Business Strategy

Roman Pichler

For example, cost leadership (low prices), differentiation (uniquely desirable products and services), or focus (niche markets)—three options originally suggested by Michael Porter. Business Strategy vs. Product Strategy.

Three Ways to Get Better At Selling Products You Have

Proficientz – Product Management University

No one makes it easier for your sales and marketing teams to communicate value and differentiation in plain simple English. It’s easier to sell products that don’t exist because they can do anything buyers want.

Market Problem Framing Example

Tyner Blain

Differentiation – a problem which one competitor solves, unlike all other competitors, in an attempt to re-frame how customers view the problem space. The key is to differentiate the problem manifestation from the underlying problem. Differentiation – Remote monitoring of glucose levels. One way to differentiate in the CGM market – in the past – was to solve the problem of helping other people to manage their blood glucose levels.

Why “Build or Buy?” Is the Wrong Question for Analytics

satisfy customers, differentiate a product offering, and. 10 Focus on Developing a Differentiated. WHY “BUILD OR BUY?” IS THE WRONG QUESTION FOR ANALYTICS Introduction.1 When to Build Your Own Analytics. 2 When to Buy a Bolt-On Solution. 6 When to Take a Combined Approach.

How to Navigate Growth as a Product Manager

Tech Product Management

When business is booming, new challenges arise for getting features to market faster, scaling quickly, and differentiating your products from competitors. The job of a Product Manager can be challenging at even the most mature companies. But how do you manage growth at a company experiencing rapid success? So how do you navigate growth as […]. The post How to Navigate Growth as a Product Manager appeared first on Daniel Elizalde. Product Management Best Practices

Women in Product Management: Soni Meinke, VP Corporate Product at Optum, a Division of United Health Group

280 Group

We can approach it in kind of an MVP mindset of minimally viable product of “I’m going to focus on simply getting the job done” or we come to the table with the intent to differentiate ourselves. For our next installment of the Women in Product Management Series I interviewed Soni Meinke, VP Corporate Product at Optum, a Division of United Health Group. To read the entire series on Women in Product Management make sure to sign up for our newsletter.

Dear Strategy: 046 The Most Important Part of a Strategy Presentation

Dear Strategy

financials, feasibility, product differentiation, etc.)?”. On this week’s episode, host Bob Caporale, President of the product management and product strategy training company Sequent Learning Networks , answers the following question: Dear Strategy: “What are the most important points to stress when presenting new ideas to senior management (i.e. Read the full blog post. Original Music by Bob Caporale.

A Better Approach To Demoing Can Turn Sales Around

The Secret PM Handbook

Our product’s portfolio management capabilities were a significant differentiator. But they weren’t being used effectively to differentiate in the demo. A Sales Demo Challenge.

Demo 195

5 Early Indicators Your Embedded Analytics Will Fail

Revenue 71% 60% 62% 52% 57% 49% 53% 42% Differentiate Your. differentiate their products, boost revenue, win new customers, and retain. Updating your application’s dashboards and reporting features. may feel optional—until suddenly it’s not. Watch for these 5 signs.

A Better Approach To Demoing Can Turn Sales Around

The Secret PM Handbook

Our product’s portfolio management capabilities were a significant differentiator. But they weren’t being used effectively to differentiate in the demo. A Sales Demo Challenge.

Demo 195

Treat your Roadmap as a Compass

Ask Benny

Differentiate between committed initiatives and best effort initiatives. How to effectively build and manage your roadmap and your stakeholders’ expectations. The Roadmap Challenge I recently participated in a meetup of very experienced product management leaders arranged by ProductX. We discussed roadmaps and the challenges surrounding them. Even though all of these product managers have years of experience it seemed like the challenge is still fresh as in their first days.

Understanding Kanban and How It Can Increase Productivity

CardBoard

If you notice, the amount of tasks and differentiation of them can be a wide variety. In the Japanese language Kanban is derived to mean a signboard, or more recognizably – a billboard.

Mental Models for Product Managers – Part 2

The Secret PM Handbook

Why my product is a better choice for you (the differentiators). For example, articulating a meaningful Dramatic Difference or “differentiator” portion of the value proposition is usually difficult. Brain Wiring (by Wellcome Images, CC licensed).

The Business Opportunity of Embedded Analytics: New Findings from 500+ Application Teams

Speaker: Josh Martin, Director of Product Marketing, Logi Analytics

But most companies don’t realize that the features they embed and how they develop have a lasting impact on revenue, customer churn, and competitive differentiation. Embedded analytics has evolved from an afterthought to a necessity.

Making Sense of Planning in an Agile World

ProductPlan

Considering these questions at the outset will help you understand the true value your product brings to users as well as how your product might differentiate itself from other products attempting to solve the same problems. “But we’re agile. We don’t plan.”

Agile 100

The Secret Product Management Framework

The Secret PM Handbook

It will differentiate you from a lot of product managers who cannot give you a concise description of what they do. One of the most challenging questions about product management has been – in my experience – “What is Product Management?”.

Improve Your Results with Clear Value Propositions

Product Management Lessons from the Trenches

to invest in additional differentiators), the pricing (are you selling a premium product for a lower price than all competitors?), Let’s say that you work for a beer company and are trying to figure out how to increase revenues.

Statistical Factors that Contribute to High Performance on Product Teams

bpma ProductHub

Developing both strategic skills and multi-year product strategy (linked to your company’s overarching business goals) provides a statistically significant path to higher levels of performance and market differentiation. Contributed by Greg Geracie.

OKRs for Product Management

BrainMates

OKRs also differentiate between the different types of goals, from strategic, high-level, longer-term goals, tactical, shorter-term goals for teams, and operational goals for tracking results and initiatives, all of which have different check-in times.”.