Differentiating Outcomes and Outputs in Practice – Product Thoughts #159

Tim Herbig

Whenever I work with product teams on putting my iterated version of Impact Mapping into practice, most of them stumble at the same stage: Differentiating Outputs from Outcomes.

Product Positioning Tip 1 of 7: Use Results to Communicate Differentiation

Proficientz – Product Management University

You want that differentiation to play a starring role in your product positioning. The post Product Positioning Tip 1 of 7: Use Results to Communicate Differentiation appeared first on Proficientz. Your products do some great things that competitors can’t touch. Awesome!

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How to Differentiate Your IoT Product: Provide Insights Not Data

Daniel Elizalde IoT Blog

The post How to Differentiate Your IoT Product: Provide Insights Not Data appeared first on TechProductManagement. IoT products are known for producing large amounts of data.

How to differentiate when you aren’t different

Messages that Matter

Differentiation was relatively easy. However, in today’s Software as a Service (Saas) world, differentiation […]. In the early days of B2B software, it was common for companies to have functionality no one else had in their market.

Why “Build or Buy?” Is the Wrong Question for Analytics

satisfy customers, differentiate a product offering, and. 10 Focus on Developing a Differentiated. WHY “BUILD OR BUY?” IS THE WRONG QUESTION FOR ANALYTICS Introduction.1 When to Build Your Own Analytics. 2 When to Buy a Bolt-On Solution. 6 When to Take a Combined Approach.

Three Differentiators That Come From Achieving Founder-Market Fit

Innovatemap

We're all familiar with the concept of product-market fit, but what about founder-market fit

How to do a competitive analysis to differentiate your product

ProductBoard

We focus a lot on building a product or experience that best solves your customers’ needs. But of course, you’re not operating in a vacuum where you alone are trying to address those needs.

The Problem With Lack of Differentiation

Messages that Matter

You and your competitor have the same position What happens when your position doesn’t differentiate you from the competition? Lack of differentiation is one of several common, costly symptoms of poor positioning. Surprise! What affect does it have on marketing? And what about sales? It creates market confusion, which means your marketing isn’t noticed. It […

Cost Differentiators: Resource Dodgers - Harness the Power of Idle Assets

Strategyzer

In our upcoming book, The Invincible Company , we investigate a series of business model mechanics that have propelled companies to success. Books Case Studies

Differentiation improves marketing and sales effectiveness

Messages that Matter

A big part of the problem is likely to be lack of differentiation, but it shouldn’t be. Do you wonder why your latest marketing campaign didn’t generate enough good leads? Or why too many sales opportunities stall or result in no decision? After all, marketing is done in public. All you have to do is […

5 Early Indicators Your Embedded Analytics Will Fail

Revenue 71% 60% 62% 52% 57% 49% 53% 42% Differentiate Your. differentiate their products, boost revenue, win new customers, and retain. Updating your application’s dashboards and reporting features. may feel optional—until suddenly it’s not. Watch for these 5 signs.

Why differentiate, and how to do it

Messages that Matter

If you need to be convinced that differentiation is critical to effective marketing, or you’re convinced but don’t know how to do it, read on. The goal of positioning is to facilitate your target audience’s association of a significant benefit with your product or company.

How to Differentiate Your IoT Product: Provide Insights Not Data

Daniel Elizalde IoT Blog

The post How to Differentiate Your IoT Product: Provide Insights Not Data appeared first on Daniel Elizalde. IoT products are known for producing large amounts of data. Some people even argue that the reason to deploy IoT products is to produce and collect all this data, that the data in itself is what provides the value. I don’t think so. In this post, I describe the importance of having a data strategy and […].

People Don’t Buy Capabilities, They Buy Knowledge

The Secret PM Handbook

So a little bit of embedded knowledge can create a lot of differentiation. The other piece of good news is that defaults and knowledge provide differentiation in two ways. Product Management competitive differentiation innovation knowledgeThis guy might have too much knowledge.

What we shipped: 5 new features to help build a differentiated customer experience

Inside Intercom

At Intercom we think a lot about what it means to deliver a differentiated customer experience. Another key piece in delivering a differentiated customer experience is the Inbox.

The Business Opportunity of Embedded Analytics: New Findings from 500+ Application Teams

Speaker: Josh Martin, Director of Product Marketing, Logi Analytics

But most companies don’t realize that the features they embed and how they develop have a lasting impact on revenue, customer churn, and competitive differentiation. Embedded analytics has evolved from an afterthought to a necessity.

Mental Models Applied: Using A 2×2 Chart For Handling Competitive Objections

The Secret PM Handbook

To use it, you have to be clear on your differentiators – what your product does better than your competitors. Think of two capabilities of your product, each of which is differentiating against some of your competitors. Because you chose differentiating capabilities, your competitors will all fall in one of the other quadrants. Our two most differentiating capabilities were project portfolio management and resource management.

How To Differentiate Your Product When Competitors Solve the Same Problems

Proficientz – Product Management University

I can even remember a time or two when we lost a deal because our attempts to differentiate with technical explanations made us sound like the worst solution. Learn how to differentiate your product or better yet, create outcome-based solution positioning and get all the tools to implement it.

People Don’t Buy Capabilities, They Buy Knowledge

The Secret PM Handbook

So a little bit of embedded knowledge can create a lot of differentiation. The other piece of good news is that defaults and knowledge provide differentiation in two ways. Product Management competitive differentiation innovation knowledgeThis guy might have too much knowledge.

4 Battle-Tested Ways to Improve Corporate Learning

Good Product Manager

Blog Differentiated Talent Talent Development Talent ManagementImprove Corporate Learning to Improve Performance.

Design Hacks for Non-Designers: Ask Expert Laura Klein

Speaker: Laura Klein, Principal at Users Know and Author of UX for Lean Startups

We all have to make quick decisions about product interfaces, and there's not always a designer around when you need one. That doesn't mean that you're doomed to failure, though. Learn a few really common user experience design mistakes and how to avoid making them. Join UX designer and product management expert Laura Klein for a no-holds-barred Ask Me Anything session on UX design. Laura—principal of Users Know and author of Build Better Products and UX for Lean Startups—has over 20 years of experience helping companies innovate responsibly and improve their product development processes.

What matters most (to investors)?

Product Manager in Heels

Market Dynamics Differentiation Defensibility Rapid Iteration TEAM TEAM was the most important thing he focused on. customer customer experience differentiation investors market teamOccasionally, we have guest speakers at Babson College, and sometimes we get a really good guest speaker! Last week I had the pleasure of meeting Scott Friend from Bain Capital Ventures.

Product Management like a Golf Swing

The Product Bistro

One day, I was musing about the job of product manager, and what differentiates a good product manager from an okay one, and an analogy sprung to mind. Think about a golf swing. There is the addressing of the ball, the back swing, the forward swing, and ultimately the follow though. When you are teaching […]. product management essentials

Getting the Most Out of Product Roadmaps

ProductCraft

In addition, the optimal product roadmap inspires innovation by revealing your product’s strongest differentiators.

Powerful Product Positioning: Follow These Three Rules

Proficientz – Product Management University

Use Themes to Differentiate. Lastly, find the common value thread in those scenarios and use it as your headline or differentiation theme. Powerful product positioning usually boils down to the best story, which is not always the best product.

The Three Cs of Putting the Customer First

ProductCraft

What differentiates a mediocre product manager from a great product manager? Is it technical acumen? Superior planning and roadmapping skills? The answer may (or may not) surprise you. What separates a decent PM from a great one is their ability to empathize with the customer.

Top Skills Required in every Data Scientist and Data Analyst

DemandMatrix

While the roles of a Data Scientist and a Data Analyst may sound very alike, there are some core differentiators too. Different organizations may have different ways to define the core job roles and key responsibility areas for their big data roles.

Feature prioritization in product management: the key to building products that sell

Product Management Unpacked

For example, feature choice is a balance of differentiating a product from its competitors while meeting existing customer needs. This also recognizes the fact that competitive issues and delivering on differentiation is more important than satisfying customers.

Make Your Product Stand Out with the Strategy Canvas

Roman Pichler

This means that the first iPhone was clearly differentiated. If the value curve of your product is too close to the curve of the competition, then you haven’t differentiated your product sufficiently. The Strategy Canvas.

How leading companies in the Sales Force Automation market are positioned

Messages that Matter

If Gartner’s Magic Quadrant for Sales Force Automation (SFA) took into account marketing effectiveness, Microsoft and Oracle would get dinged for lack of differentiation. As you can see in this perceptual map, Oracle and Microsoft have almost identical positions which were determined by evaluating websites of all the companies in Gartner’s SFA Magic Quadrant: Positioning […

When 2 Become 1: The Roles of Product Manager and Product Owner

bpma ProductHub

Understands customers, the problems the product solves, why the product is winning or losing, competitive differentiation, etc. By Jennifer Gridley – As we approach Valentine’s Day, some may be enjoying The Spice Girls’ 1996 hit for its romantic message.

How to build a high performing team culture in a remote environment

Miro

How to build a high performing team culture in a remote environmentBuilding a strong and differentiated team culture is pretty challenging. Add “remote” to the mix, and it becomes very clear, very fast that you’ll have your work cut out for you.It is possible however to build a strong remote team culture –we’ve seen some […]. The post How to build a high performing team culture in a remote environment appeared first on MiroBlog | A blog by Miro

Creating and Marketing Cybersecurity Products by Richard Reiner

Mind the Product

The solution required a pivot and a focus on their competitive differentiators as well as new geographical targets. Always be willing to pivot to differentiate yourself from competitors and really identify if customers are buying your product or something else.

The biggest difference between product and consulting work

Tim Herbig

For those of you who have been following my writing for quite some time now, this shouldn’t come as a surprise: I don’t believe much longer in the differentiation of domain product managers. Instead, I believe in the power of deploying (product) skills in whichever domain is necessary and staying close to some core values … Continue reading "The biggest difference between product and consulting work".

Do BI vendors ignore competitors’ positions or follow the herd?

Messages that Matter

There are two polar opposite explanations for what I call “me-too” positioning which means no differentiation. Why do so many Business Intelligence (BI) software companies use “insights” as their position? Of the 19 BI companies evaluated in this 4th annual assessment, more than half (11) position around the notion of “insights.” Either the BI companies […]. B to B Solutions

Product Positioning Tip 6 of 7: Structuring a Positioning Presentation

Proficientz – Product Management University

Product Positioning Tip 1 of 7: Use Results to Communicate Differentiation. You’ve surely experienced this scenario. You’re inquire about a product or service. A salesperson contacts you. The first thing they talk about are the benefits of doing business with their company.

Product Positioning Tip 5 of 7: Include Emotion

Proficientz – Product Management University

Product Positioning Tip 1 of 7: Use Results to Communicate Differentiation. Take a minute and go read a few of your product web pages or a piece of product literature. They’re well-worded, proper and grammatically correct, which also means they probably lack emotion.