INDUSTRY INSIGHTS YOUR PEERS ARE READING
So a little bit of embedded knowledge can create a lot of differentiation. The other piece of good news is that defaults and knowledge provide differentiation in two ways. Product Management competitive differentiation innovation knowledgeThis guy might have too much knowledge. MORE
A big part of the problem is likely to be lack of differentiation, but it shouldn’t be. Do you wonder why your latest marketing campaign didn’t generate enough good leads? Or why too many sales opportunities stall or result in no decision? After all, marketing is done in public. All you have to do is [… MORE
financials, feasibility, product differentiation, etc.)?”. On this week’s episode, host Bob Caporale, President of the product management and product strategy training company Sequent Learning Networks , answers the following question: Dear Strategy: “What are the most important points to stress when presenting new ideas to senior management (i.e. Read the full blog post. Original Music by Bob Caporale. MORE
At Intercom we think a lot about what it means to deliver a differentiated customer experience. Another key piece in delivering a differentiated customer experience is the Inbox. MORE
Your buyer’s “willingness to pay” is equal to the competitor’s price plus positive differentiation value minus negative differentiation value. The formula for “value-based pricing” is simple. MORE
Our product’s portfolio management capabilities were a significant differentiator. But they weren’t being used effectively to differentiate in the demo. A Sales Demo Challenge. MORE
Understands customers, the problems the product solves, why the product is winning or losing, competitive differentiation, etc. By Jennifer Gridley – As we approach Valentine’s Day, some may be enjoying The Spice Girls’ 1996 hit for its romantic message. MORE
If you need to be convinced that differentiation is critical to effective marketing, or you’re convinced but don’t know how to do it, read on. The goal of positioning is to facilitate your target audience’s association of a significant benefit with your product or company. MORE
Differentiate between committed initiatives and best effort initiatives. How to effectively build and manage your roadmap and your stakeholders’ expectations. The Roadmap Challenge I recently participated in a meetup of very experienced product management leaders arranged by ProductX. We discussed roadmaps and the challenges surrounding them. Even though all of these product managers have years of experience it seemed like the challenge is still fresh as in their first days. MORE
Market Dynamics Differentiation Defensibility Rapid Iteration TEAM TEAM was the most important thing he focused on. customer customer experience differentiation investors market teamOccasionally, we have guest speakers at Babson College, and sometimes we get a really good guest speaker! Last week I had the pleasure of meeting Scott Friend from Bain Capital Ventures. MORE
Considering these questions at the outset will help you understand the true value your product brings to users as well as how your product might differentiate itself from other products attempting to solve the same problems. “But we’re agile. We don’t plan.” MORE
It will differentiate you from a lot of product managers who cannot give you a concise description of what they do. One of the most challenging questions about product management has been – in my experience – “What is Product Management?”. MORE
There are two polar opposite explanations for what I call “me-too” positioning which means no differentiation. Why do so many Business Intelligence (BI) software companies use “insights” as their position? Of the 19 BI companies evaluated in this 4th annual assessment, more than half (11) position around the notion of “insights.” Either the BI companies […]. B to B Solutions MORE
For those of you who have been following my writing for quite some time now, this shouldn’t come as a surprise: I don’t believe much longer in the differentiation of domain product managers. Instead, I believe in the power of deploying (product) skills in whichever domain is necessary and staying close to some core values … Continue reading "The biggest difference between product and consulting work". MORE
We can approach it in kind of an MVP mindset of minimally viable product of “I’m going to focus on simply getting the job done” or we come to the table with the intent to differentiate ourselves. For our next installment of the Women in Product Management Series I interviewed Soni Meinke, VP Corporate Product at Optum, a Division of United Health Group. To read the entire series on Women in Product Management make sure to sign up for our newsletter. MORE
To use it, you have to be clear on your differentiators – what your product does better than your competitors. Think of two capabilities of your product, each of which is differentiating against some of your competitors. Because you chose differentiating capabilities, your competitors will all fall in one of the other quadrants. Our two most differentiating capabilities were project portfolio management and resource management. MORE
One day, I was musing about the job of product manager, and what differentiates a good product manager from an okay one, and an analogy sprung to mind. Think about a golf swing. There is the addressing of the ball, the back swing, the forward swing, and ultimately the follow though. When you are teaching […]. product management essentials MORE
Why my product is a better choice for you (the differentiators). For example, articulating a meaningful Dramatic Difference or “differentiator” portion of the value proposition is usually difficult. Brain Wiring (by Wellcome Images, CC licensed). MORE
Developing both strategic skills and multi-year product strategy (linked to your company’s overarching business goals) provides a statistically significant path to higher levels of performance and market differentiation. Contributed by Greg Geracie. MORE
This means that the first iPhone was clearly differentiated. If the value curve of your product is too close to the curve of the competition, then you haven’t differentiated your product sufficiently. The Strategy Canvas. MORE
For example, cost leadership (low prices), differentiation (uniquely desirable products and services), or focus (niche markets)—three options originally suggested by Michael Porter. Business Strategy vs. Product Strategy. MORE
So a little bit of embedded knowledge can create a lot of differentiation. The other piece of good news is that defaults and knowledge provide differentiation in two ways. Product Management competitive differentiation innovation knowledgeThis guy might have too much knowledge. MORE
No one makes it easier for your sales and marketing teams to communicate value and differentiation in plain simple English. It’s easier to sell products that don’t exist because they can do anything buyers want. MORE
When business is booming, new challenges arise for getting features to market faster, scaling quickly, and differentiating your products from competitors. The job of a Product Manager can be challenging at even the most mature companies. But how do you manage growth at a company experiencing rapid success? So how do you navigate growth as […]. The post How to Navigate Growth as a Product Manager appeared first on Daniel Elizalde. Product Management Best Practices MORE
If you notice, the amount of tasks and differentiation of them can be a wide variety. In the Japanese language Kanban is derived to mean a signboard, or more recognizably – a billboard. MORE
Differentiation – a problem which one competitor solves, unlike all other competitors, in an attempt to re-frame how customers view the problem space. The key is to differentiate the problem manifestation from the underlying problem. Differentiation – Remote monitoring of glucose levels. One way to differentiate in the CGM market – in the past – was to solve the problem of helping other people to manage their blood glucose levels. MORE
The post How to Differentiate Your IoT Product: Provide Insights Not Data appeared first on TechProductManagement. IoT products are known for producing large amounts of data. MORE
Blog Differentiated Talent Talent Development Talent ManagementImprove Corporate Learning to Improve Performance. MORE
Along the way they’ve begun to better identify what features their customers wouldn’t know to ask for, but deliver extremely high business value and differentiate them from their competition. BPMA Event – Flipping the Script as a PM: Turning Customers into Evangelists. Thursday, February 22 | 6:30 – 9:30pm. Is your roadmap stuck chasing feature parity? MORE
Reviewing their products will tell you if your product is still sufficiently differentiated. Why a Product Strategy Process Matters. MORE
The post How to Differentiate Your IoT Product: Provide Insights Not Data appeared first on Daniel Elizalde. IoT products are known for producing large amounts of data. Some people even argue that the reason to deploy IoT products is to produce and collect all this data, that the data in itself is what provides the value. I don’t think so. In this post, I describe the importance of having a data strategy and […]. MORE
OKRs also differentiate between the different types of goals, from strategic, high-level, longer-term goals, tactical, shorter-term goals for teams, and operational goals for tracking results and initiatives, all of which have different check-in times.”. MORE
We (the product managers) are the experts in our product: We know who it’s for, we know why it’s better, we know its differentiators, we know the stories of pain our prospects are suffering, and the glories of the successes of our customers. Co-opting product management into sales. MORE
Our product’s portfolio management capabilities were a significant differentiator. But they weren’t being used effectively to differentiate in the demo. A Sales Demo Challenge. MORE
Our product’s portfolio management capabilities were a significant differentiator. But they weren’t being used effectively to differentiate in the demo. A Sales Demo Challenge. MORE
Differentiation and innovation are your two best options! Differentiation. Differentiation boils down to unique positioning in your sales and marketing efforts with your products and company reputation serving up the proof points. Innovation and differentiation often go hand-in-hand. The upside to the customer is huge and you now have something tangible to differentiate your solutions from the competition. MORE
to invest in additional differentiators), the pricing (are you selling a premium product for a lower price than all competitors?), Let’s say that you work for a beer company and are trying to figure out how to increase revenues. MORE
Differentiation Related Topics 
Messages that Matter
DECEMBER 5, 2018
A big part of the problem is likely to be lack of differentiation, but it shouldn’t be. Do you wonder why your latest marketing campaign didn’t generate enough good leads? Or why too many sales opportunities stall or result in no decision? After all, marketing is done in public. All you have to do is […
Tech Product Management
AUGUST 1, 2017
The post How to Differentiate Your IoT Product: Provide Insights Not Data appeared first on TechProductManagement. IoT products are known for producing large amounts of data.
Messages that Matter
JULY 17, 2017
If you need to be convinced that differentiation is critical to effective marketing, or you’re convinced but don’t know how to do it, read on. The goal of positioning is to facilitate your target audience’s association of a significant benefit with your product or company.
Inside Intercom
DECEMBER 4, 2018
At Intercom we think a lot about what it means to deliver a differentiated customer experience. Another key piece in delivering a differentiated customer experience is the Inbox.
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DIFFERENTIATE: Embedded in. MONETIZING ANALYTICS FEATURES: Why Data Visualizations. Will Never Be Enough. Go beyond basic embedded dashboards to diferentiate your. application and maximize the value of embedded analytics.
Proficientz – Product Management University
MARCH 11, 2017
Differentiation and innovation are your two best options! Differentiation. Differentiation boils down to unique positioning in your sales and marketing efforts with your products and company reputation serving up the proof points. Innovation and differentiation often go hand-in-hand. The upside to the customer is huge and you now have something tangible to differentiate your solutions from the competition.
The Secret PM Handbook
MAY 18, 2017
So a little bit of embedded knowledge can create a lot of differentiation. The other piece of good news is that defaults and knowledge provide differentiation in two ways. Product Management competitive differentiation innovation knowledgeThis guy might have too much knowledge.
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The Secret PM Handbook
JULY 20, 2018
To use it, you have to be clear on your differentiators – what your product does better than your competitors. Think of two capabilities of your product, each of which is differentiating against some of your competitors. Because you chose differentiating capabilities, your competitors will all fall in one of the other quadrants. Our two most differentiating capabilities were project portfolio management and resource management.
The Secret PM Handbook
MAY 18, 2017
So a little bit of embedded knowledge can create a lot of differentiation. The other piece of good news is that defaults and knowledge provide differentiation in two ways. Product Management competitive differentiation innovation knowledgeThis guy might have too much knowledge.
Good Product Manager
DECEMBER 24, 2017
Blog Differentiated Talent Talent Development Talent ManagementImprove Corporate Learning to Improve Performance.
Product Manager in Heels
NOVEMBER 11, 2013
Market Dynamics Differentiation Defensibility Rapid Iteration TEAM TEAM was the most important thing he focused on. customer customer experience differentiation investors market teamOccasionally, we have guest speakers at Babson College, and sometimes we get a really good guest speaker! Last week I had the pleasure of meeting Scott Friend from Bain Capital Ventures.
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US—wanted to protect and increase its market share by differentiating its core services. existing, static reports to increase customer value and boost product differentiation. Monetizing the. data exhaust Top 10 industries with data.
The Product Bistro
OCTOBER 16, 2018
One day, I was musing about the job of product manager, and what differentiates a good product manager from an okay one, and an analogy sprung to mind. Think about a golf swing. There is the addressing of the ball, the back swing, the forward swing, and ultimately the follow though. When you are teaching […]. product management essentials
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The Secret PM Handbook
OCTOBER 9, 2018
We (the product managers) are the experts in our product: We know who it’s for, we know why it’s better, we know its differentiators, we know the stories of pain our prospects are suffering, and the glories of the successes of our customers. Co-opting product management into sales.
Roman Pichler
JANUARY 12, 2017
This means that the first iPhone was clearly differentiated. If the value curve of your product is too close to the curve of the competition, then you haven’t differentiated your product sufficiently. The Strategy Canvas.
bpma ProductHub
FEBRUARY 4, 2018
Understands customers, the problems the product solves, why the product is winning or losing, competitive differentiation, etc. By Jennifer Gridley – As we approach Valentine’s Day, some may be enjoying The Spice Girls’ 1996 hit for its romantic message.
Messages that Matter
MAY 15, 2018
There are two polar opposite explanations for what I call “me-too” positioning which means no differentiation. Why do so many Business Intelligence (BI) software companies use “insights” as their position? Of the 19 BI companies evaluated in this 4th annual assessment, more than half (11) position around the notion of “insights.” Either the BI companies […]. B to B Solutions
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According to this year’s survey, 92 percent of respondents reported an increase in competitive differentiation, 90 percent reduced customer churn, and 91 percent improved win rates. to differentiate their software and drive customer value—leading to seismic shifts in analytics.
Roman Pichler
OCTOBER 2, 2018
Reviewing their products will tell you if your product is still sufficiently differentiated. Why a Product Strategy Process Matters.
Tim Herbig
NOVEMBER 13, 2017
For those of you who have been following my writing for quite some time now, this shouldn’t come as a surprise: I don’t believe much longer in the differentiation of domain product managers. Instead, I believe in the power of deploying (product) skills in whichever domain is necessary and staying close to some core values … Continue reading "The biggest difference between product and consulting work".
bpma ProductHub
FEBRUARY 17, 2018
Along the way they’ve begun to better identify what features their customers wouldn’t know to ask for, but deliver extremely high business value and differentiate them from their competition. BPMA Event – Flipping the Script as a PM: Turning Customers into Evangelists. Thursday, February 22 | 6:30 – 9:30pm. Is your roadmap stuck chasing feature parity?
Pragmatic Marketing
OCTOBER 11, 2018
Your buyer’s “willingness to pay” is equal to the competitor’s price plus positive differentiation value minus negative differentiation value. The formula for “value-based pricing” is simple.
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SOPHISTICATED PRODUCT DIFFERENTIATORS Do the analytic offerings in your application make you stand out from the crowd? can differentiate your product. Long-Term Differentiator Analytics are an increasing component of an application’s value. of a differentiator.
The Secret PM Handbook
AUGUST 18, 2017
Our product’s portfolio management capabilities were a significant differentiator. But they weren’t being used effectively to differentiate in the demo. A Sales Demo Challenge.
Roman Pichler
APRIL 3, 2018
For example, cost leadership (low prices), differentiation (uniquely desirable products and services), or focus (niche markets)—three options originally suggested by Michael Porter. Business Strategy vs. Product Strategy.
Proficientz – Product Management University
SEPTEMBER 20, 2018
No one makes it easier for your sales and marketing teams to communicate value and differentiation in plain simple English. It’s easier to sell products that don’t exist because they can do anything buyers want.
Tyner Blain
NOVEMBER 26, 2018
Differentiation – a problem which one competitor solves, unlike all other competitors, in an attempt to re-frame how customers view the problem space. The key is to differentiate the problem manifestation from the underlying problem. Differentiation – Remote monitoring of glucose levels. One way to differentiate in the CGM market – in the past – was to solve the problem of helping other people to manage their blood glucose levels.
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satisfy customers, differentiate a product offering, and. 10 Focus on Developing a Differentiated. WHY “BUILD OR BUY?” IS THE WRONG QUESTION FOR ANALYTICS Introduction.1 When to Build Your Own Analytics. 2 When to Buy a Bolt-On Solution. 6 When to Take a Combined Approach.
Tech Product Management
AUGUST 27, 2018
When business is booming, new challenges arise for getting features to market faster, scaling quickly, and differentiating your products from competitors. The job of a Product Manager can be challenging at even the most mature companies. But how do you manage growth at a company experiencing rapid success? So how do you navigate growth as […]. The post How to Navigate Growth as a Product Manager appeared first on Daniel Elizalde. Product Management Best Practices
280 Group
DECEMBER 3, 2018
We can approach it in kind of an MVP mindset of minimally viable product of “I’m going to focus on simply getting the job done” or we come to the table with the intent to differentiate ourselves. For our next installment of the Women in Product Management Series I interviewed Soni Meinke, VP Corporate Product at Optum, a Division of United Health Group. To read the entire series on Women in Product Management make sure to sign up for our newsletter.
Dear Strategy
APRIL 20, 2018
financials, feasibility, product differentiation, etc.)?”. On this week’s episode, host Bob Caporale, President of the product management and product strategy training company Sequent Learning Networks , answers the following question: Dear Strategy: “What are the most important points to stress when presenting new ideas to senior management (i.e. Read the full blog post. Original Music by Bob Caporale.
The Secret PM Handbook
AUGUST 18, 2017
Our product’s portfolio management capabilities were a significant differentiator. But they weren’t being used effectively to differentiate in the demo. A Sales Demo Challenge.
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Revenue 71% 60% 62% 52% 57% 49% 53% 42% Differentiate Your. differentiate their products, boost revenue, win new customers, and retain. Updating your application’s dashboards and reporting features. may feel optional—until suddenly it’s not. Watch for these 5 signs.
The Secret PM Handbook
AUGUST 18, 2017
Our product’s portfolio management capabilities were a significant differentiator. But they weren’t being used effectively to differentiate in the demo. A Sales Demo Challenge.
Ask Benny
NOVEMBER 30, 2018
Differentiate between committed initiatives and best effort initiatives. How to effectively build and manage your roadmap and your stakeholders’ expectations. The Roadmap Challenge I recently participated in a meetup of very experienced product management leaders arranged by ProductX. We discussed roadmaps and the challenges surrounding them. Even though all of these product managers have years of experience it seemed like the challenge is still fresh as in their first days.
CardBoard
OCTOBER 31, 2018
If you notice, the amount of tasks and differentiation of them can be a wide variety. In the Japanese language Kanban is derived to mean a signboard, or more recognizably – a billboard.
The Secret PM Handbook
SEPTEMBER 16, 2016
Why my product is a better choice for you (the differentiators). For example, articulating a meaningful Dramatic Difference or “differentiator” portion of the value proposition is usually difficult. Brain Wiring (by Wellcome Images, CC licensed).
Speaker: Josh Martin, Director of Product Marketing, Logi Analytics
But most companies don’t realize that the features they embed and how they develop have a lasting impact on revenue, customer churn, and competitive differentiation. Embedded analytics has evolved from an afterthought to a necessity.
ProductPlan
DECEMBER 4, 2018
Considering these questions at the outset will help you understand the true value your product brings to users as well as how your product might differentiate itself from other products attempting to solve the same problems. “But we’re agile. We don’t plan.”
The Secret PM Handbook
MAY 5, 2017
It will differentiate you from a lot of product managers who cannot give you a concise description of what they do. One of the most challenging questions about product management has been – in my experience – “What is Product Management?”.
Product Management Lessons from the Trenches
JULY 17, 2018
to invest in additional differentiators), the pricing (are you selling a premium product for a lower price than all competitors?), Let’s say that you work for a beer company and are trying to figure out how to increase revenues.
bpma ProductHub
FEBRUARY 13, 2017
Developing both strategic skills and multi-year product strategy (linked to your company’s overarching business goals) provides a statistically significant path to higher levels of performance and market differentiation. Contributed by Greg Geracie.
BrainMates
NOVEMBER 1, 2018
OKRs also differentiate between the different types of goals, from strategic, high-level, longer-term goals, tactical, shorter-term goals for teams, and operational goals for tracking results and initiatives, all of which have different check-in times.”.
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