How to Differentiate Your IoT Product: Provide Insights Not Data

Daniel Elizalde IoT Blog

The post How to Differentiate Your IoT Product: Provide Insights Not Data appeared first on TechProductManagement. IoT products are known for producing large amounts of data.

The Problem With Lack of Differentiation

Messages that Matter

You and your competitor have the same position What happens when your position doesn’t differentiate you from the competition? Lack of differentiation is one of several common, costly symptoms of poor positioning. Surprise! What affect does it have on marketing? And what about sales? It creates market confusion, which means your marketing isn’t noticed. It […

Differentiation and Innovation: Your Ticket to Surviving Product Commoditization

Proficientz – Product Management University

Differentiation and innovation are your two best options! Differentiation. Differentiation boils down to unique positioning in your sales and marketing efforts with your products and company reputation serving up the proof points. Innovation and differentiation often go hand-in-hand. The upside to the customer is huge and you now have something tangible to differentiate your solutions from the competition.

Differentiation improves marketing and sales effectiveness

Messages that Matter

A big part of the problem is likely to be lack of differentiation, but it shouldn’t be. Do you wonder why your latest marketing campaign didn’t generate enough good leads? Or why too many sales opportunities stall or result in no decision? After all, marketing is done in public. All you have to do is […

Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

DIFFERENTIATE: Embedded in. MONETIZING ANALYTICS FEATURES: Why Data Visualizations. Will Never Be Enough. Go beyond basic embedded dashboards to diferentiate your. application and maximize the value of embedded analytics.

Why differentiate, and how to do it

Messages that Matter

If you need to be convinced that differentiation is critical to effective marketing, or you’re convinced but don’t know how to do it, read on. The goal of positioning is to facilitate your target audience’s association of a significant benefit with your product or company.

What we shipped: 5 new features to help build a differentiated customer experience

Inside Intercom

At Intercom we think a lot about what it means to deliver a differentiated customer experience. Another key piece in delivering a differentiated customer experience is the Inbox.

People Don’t Buy Capabilities, They Buy Knowledge

The Secret PM Handbook

So a little bit of embedded knowledge can create a lot of differentiation. The other piece of good news is that defaults and knowledge provide differentiation in two ways. Product Management competitive differentiation innovation knowledgeThis guy might have too much knowledge.

Mental Models Applied: Using A 2×2 Chart For Handling Competitive Objections

The Secret PM Handbook

To use it, you have to be clear on your differentiators – what your product does better than your competitors. Think of two capabilities of your product, each of which is differentiating against some of your competitors. Because you chose differentiating capabilities, your competitors will all fall in one of the other quadrants. Our two most differentiating capabilities were project portfolio management and resource management.

People Don’t Buy Capabilities, They Buy Knowledge

The Secret PM Handbook

So a little bit of embedded knowledge can create a lot of differentiation. The other piece of good news is that defaults and knowledge provide differentiation in two ways. Product Management competitive differentiation innovation knowledgeThis guy might have too much knowledge.

Why “Build or Buy?” Is the Wrong Question for Analytics

satisfy customers, differentiate a product offering, and. 10 Focus on Developing a Differentiated. WHY “BUILD OR BUY?” IS THE WRONG QUESTION FOR ANALYTICS Introduction.1 When to Build Your Own Analytics. 2 When to Buy a Bolt-On Solution. 6 When to Take a Combined Approach.

4 Battle-Tested Ways to Improve Corporate Learning

Good Product Manager

Blog Differentiated Talent Talent Development Talent ManagementImprove Corporate Learning to Improve Performance.

What matters most (to investors)?

Product Manager in Heels

Market Dynamics Differentiation Defensibility Rapid Iteration TEAM TEAM was the most important thing he focused on. customer customer experience differentiation investors market teamOccasionally, we have guest speakers at Babson College, and sometimes we get a really good guest speaker! Last week I had the pleasure of meeting Scott Friend from Bain Capital Ventures.

Product Management like a Golf Swing

The Product Bistro

One day, I was musing about the job of product manager, and what differentiates a good product manager from an okay one, and an analogy sprung to mind. Think about a golf swing. There is the addressing of the ball, the back swing, the forward swing, and ultimately the follow though. When you are teaching […]. product management essentials

Powerful Product Positioning: Follow These Three Rules

Proficientz – Product Management University

Use Themes to Differentiate. Lastly, find the common value thread in those scenarios and use it as your headline or differentiation theme. Powerful product positioning usually boils down to the best story, which is not always the best product.

5 Early Indicators Your Embedded Analytics Will Fail

Revenue 71% 60% 62% 52% 57% 49% 53% 42% Differentiate Your. differentiate their products, boost revenue, win new customers, and retain. Updating your application’s dashboards and reporting features. may feel optional—until suddenly it’s not. Watch for these 5 signs.

Top Skills Required in every Data Scientist and Data Analyst

DemandMatrix

While the roles of a Data Scientist and a Data Analyst may sound very alike, there are some core differentiators too. Different organizations may have different ways to define the core job roles and key responsibility areas for their big data roles.

Feature prioritization in product management: the key to building products that sell

Product Management Unpacked

For example, feature choice is a balance of differentiating a product from its competitors while meeting existing customer needs. This also recognizes the fact that competitive issues and delivering on differentiation is more important than satisfying customers.

How leading companies in the Sales Force Automation market are positioned

Messages that Matter

If Gartner’s Magic Quadrant for Sales Force Automation (SFA) took into account marketing effectiveness, Microsoft and Oracle would get dinged for lack of differentiation. As you can see in this perceptual map, Oracle and Microsoft have almost identical positions which were determined by evaluating websites of all the companies in Gartner’s SFA Magic Quadrant: Positioning […

Weighing in on the “CEO of the Product” debate

Product Management Unpacked

I work cross functionally to make sure the offering is well-defined, competitively differentiated, and that the content of what we deliver is of high quality and value.

The Business Opportunity of Embedded Analytics: New Findings from 500+ Application Teams

Speaker: Josh Martin, Director of Product Marketing, Logi Analytics

But most companies don’t realize that the features they embed and how they develop have a lasting impact on revenue, customer churn, and competitive differentiation. Embedded analytics has evolved from an afterthought to a necessity.

When 2 Become 1: The Roles of Product Manager and Product Owner

bpma ProductHub

Understands customers, the problems the product solves, why the product is winning or losing, competitive differentiation, etc. By Jennifer Gridley – As we approach Valentine’s Day, some may be enjoying The Spice Girls’ 1996 hit for its romantic message.

Make Your Product Stand Out with the Strategy Canvas

Roman Pichler

This means that the first iPhone was clearly differentiated. If the value curve of your product is too close to the curve of the competition, then you haven’t differentiated your product sufficiently. The Strategy Canvas.

The biggest difference between product and consulting work

Tim Herbig

For those of you who have been following my writing for quite some time now, this shouldn’t come as a surprise: I don’t believe much longer in the differentiation of domain product managers. Instead, I believe in the power of deploying (product) skills in whichever domain is necessary and staying close to some core values … Continue reading "The biggest difference between product and consulting work".

3 Proven Ways To Help Your Sales Team Beat Quota

The Secret PM Handbook

We (the product managers) are the experts in our product: We know who it’s for, we know why it’s better, we know its differentiators, we know the stories of pain our prospects are suffering, and the glories of the successes of our customers. Co-opting product management into sales.

Design Hacks for Non-Designers: Ask Expert Laura Klein

Speaker: Laura Klein, Principal at Users Know and Author of UX for Lean Startups

Do BI vendors ignore competitors’ positions or follow the herd?

Messages that Matter

There are two polar opposite explanations for what I call “me-too” positioning which means no differentiation. Why do so many Business Intelligence (BI) software companies use “insights” as their position? Of the 19 BI companies evaluated in this 4th annual assessment, more than half (11) position around the notion of “insights.” Either the BI companies […]. B to B Solutions

How to build a high performing team culture in a remote environment

RealtimeBoard

How to build a high performing team culture in a remote environmentBuilding a strong and differentiated team culture is pretty challenging. Add “remote” to the mix, and it becomes very clear, very fast that you’ll have your work cut out for you.It is possible however to build a strong remote team culture –we’ve seen some […]. The post How to build a high performing team culture in a remote environment appeared first on MiroBlog | A blog by Miro

Three Ways to Get Better At Selling Products You Have

Proficientz – Product Management University

No one makes it easier for your sales and marketing teams to communicate value and differentiation in plain simple English. It’s easier to sell products that don’t exist because they can do anything buyers want.

How to Navigate Growth as a Product Manager

Daniel Elizalde IoT Blog

When business is booming, new challenges arise for getting features to market faster, scaling quickly, and differentiating your products from competitors. The job of a Product Manager can be challenging at even the most mature companies. But how do you manage growth at a company experiencing rapid success? So how do you navigate growth as […]. The post How to Navigate Growth as a Product Manager appeared first on Daniel Elizalde. Product Management Best Practices

Strategic Product Marketing: One Small Move, Three Big Benefits

Proficientz – Product Management University

The goal of structuring product marketing along segment lines is to differentiate your value at a higher level that speaks to the strategic aspirations of decision-makers.

A Better Approach To Demoing Can Turn Sales Around

The Secret PM Handbook

Our product’s portfolio management capabilities were a significant differentiator. But they weren’t being used effectively to differentiate in the demo. A Sales Demo Challenge.

Demo 230

Flipping the Script as a PM: Turning Customers into Evangelists – Thursday, February 22 | 6:30 – 9:30pm

bpma ProductHub

Along the way they’ve begun to better identify what features their customers wouldn’t know to ask for, but deliver extremely high business value and differentiate them from their competition. BPMA Event – Flipping the Script as a PM: Turning Customers into Evangelists. Thursday, February 22 | 6:30 – 9:30pm. Is your roadmap stuck chasing feature parity?

How to build a high performing team culture in a remote environment

RealtimeBoard

How to build a high performing team culture in a remote environmentBuilding a strong and differentiated team culture is pretty challenging. Add “remote” to the mix, and it becomes very clear, very fast that you’ll have your work cut out for you.It is possible however to build a strong remote team culture –we’ve seen some […]. The post How to build a high performing team culture in a remote environment appeared first on MiroBlog | A blog by Miro

Data-Driven Product Management: How To Become an Insight-Driven PM

280 Group

Having differentiation against our competition. This article discusses how data-driven product management can help you use the right data, to uncover the right insights, and ultimately build the right product.

Three Reasons to Shift From Horizontal Products to Industry Solutions

Proficientz – Product Management University

Making the shift from horizontal products to industry solutions boils down to differentiation…not just the marketing and messaging variety but adding product capabilities specific to key industry segments that deliver exponentially more value than generic one-size-fits-all products or services. For example, many cloud computing providers espouse IT cost savings and data security benefits while attempting to differentiate on technical superiority and service levels.

Establishing an Effective Product Strategy Process

Roman Pichler

Reviewing their products will tell you if your product is still sufficiently differentiated. Why a Product Strategy Process Matters.

How to Start a Bank from Scratch by Megan Caywood

Mind the Product

Starling’s principles are: Full stack bank – innovate on both the front-end user experience and back-end banking technology, as developing on both fronts enables greater differentiation. Traditionally, the banking industry has been slow to innovate.

Why Product People Should Care About Business Strategy

Roman Pichler

For example, cost leadership (low prices), differentiation (uniquely desirable products and services), or focus (niche markets)—three options originally suggested by Michael Porter. Business Strategy vs. Product Strategy.

Product Manager vs. Project Manager

Pragmatic Marketing

Learn more about how we differentiate some of these titles here. ). I find the easiest approach to differentiate these titles is to consider roles against the product life cycle. Titles are a mess. Some organizations have such a profusion of titles that any one team may have product managers, project managers, product owners, programs managers or product marketing managers. And they might all be doing the same (or at least similar) jobs.