Tim Herbig

MARCH 5, 2020

Whenever I work with product teams on putting my iterated version of Impact Mapping into practice, most of them stumble at the same stage: Differentiating Outputs from Outcomes. The post Differentiating Outcomes and Outputs in Practice – Product Thoughts #159 appeared first on Tim Herbig. You might have heard of this before.

Differentiation 78

Differentiation 78

Johanna Rothman

JULY 22, 2021

Let's differentiate between the strategic and the tactical. The post Purpose vs. Product: Differentiate Your Strategy from Tactics (Portfolio & Roadmaps) appeared first on Johanna Rothman, Management Consultant. I don't know how to offer the level of predictability they want for large and unchanging work. Do you agree?

Product Research 134

Product Research Roadmap Differentiation User Testing 134

The Product Coalition

JANUARY 24, 2023

Ways you can innovate and make your digital products stand out. Continue reading on Product Coalition »

Differentiation 112

Differentiation Strategy Product Marketing Branding 112

ProductPlan

SEPTEMBER 13, 2022

The winners emerging from the scrum of similar offerings differentiate themselves in significant, meaningful, and sometimes surprising ways. Combined with testimonials and case studies, this is a powerful tool in your differentiation arsenal. The post Differentiate Yourself in an Already Clustered SaaS Market appeared first on.

Feedback Software 52

Feedback Software Research Software Differentiation User Testing 52

Mixpanel

NOVEMBER 9, 2020

The post BI vs. product analytics: Key differentiators appeared first on Mixpanel. You’re going to need product analytics regardless, and it works great in combination with a BI tool when you’re ready to make a data investment. Ready to get started? Talk to a specialist today.

Data Visualization 111

Data Visualization Analytic Tools Differentiation User Testing 111

Product Management University

MARCH 11, 2017

Differentiation and innovation are your two best options! Differentiation. Differentiation boils down to unique positioning in your sales and marketing efforts with your products and company reputation serving up the proof points. Innovation and differentiation often go hand-in-hand. Innovation.

Differentiation 100

Differentiation B2B Customer Experience Product Management 100

Daniel Elizalde IoT Blog

AUGUST 1, 2017

The post How to Differentiate Your IoT Product: Provide Insights Not Data appeared first on TechProductManagement. Some people even argue that the reason to deploy IoT products is to produce and collect all this data, that the data in itself is what provides the value. I don’t think so.

Data Visualization 132

Data Visualization Differentiation Strategy 132

Emerge Insights

FEBRUARY 15, 2021

Then, you solve those challenges in a unique, relevant, and sustainable way that differentiates you from your competition. The post Differentiated by design – The composition of a strategically grounded digital product appeared first on EMERGE | Digital Product Agency.

Differentiation 52

Differentiation Customer Feedback Product Strategy Strategy 52

Emerge Insights

FEBRUARY 15, 2021

Then, you solve those challenges in a unique, relevant, and sustainable way that differentiates you from your competition. The post Differentiated by Design – The Composition of a Strategically Grounded Digital Product appeared first on EMERGE | Digital Product Agency.

Differentiation 52

Differentiation Customer Feedback Product Strategy Strategy 52

Intercom, Inc.

DECEMBER 4, 2018

At Intercom we think a lot about what it means to deliver a differentiated customer experience. Another key piece in delivering a differentiated customer experience is the Inbox. The post What we shipped: 5 new features to help build a differentiated customer experience appeared first on Inside Intercom.

Customer Experience 99

Customer Experience Onboarding KPIs Differentiation Customer Feedback 99

Messages that Matter

SEPTEMBER 10, 2019

Differentiation was relatively easy. However, in today’s Software as a Service (Saas) world, differentiation […]. In the early days of B2B software, it was common for companies to have functionality no one else had in their market.

Differentiation 40

Differentiation B2B Positioning Marketing 40

Messages that Matter

FEBRUARY 3, 2019

You and your competitor have the same position What happens when your position doesn’t differentiate you from the competition? Lack of differentiation is one of several common, costly symptoms of poor positioning. What affect does it have on marketing? And what about sales?

Differentiation 40

Differentiation Positioning Marketing 40

Daniel Elizalde IoT Blog

AUGUST 1, 2017

The post How to Differentiate Your IoT Product: Provide Insights Not Data appeared first on Daniel Elizalde. Some people even argue that the reason to deploy IoT products is to produce and collect all this data, that the data in itself is what provides the value. I don’t think so.

Data Visualization 74

Data Visualization Differentiation Strategy 74

Dear Strategy

OCTOBER 1, 2021

The post Dear Strategy 130: How To Differentiate Between a Product Strategy and a Go-To-Market Plan appeared first on Dear Strategy. Subscribe to Our Mailing List to stay up to date on all the latest episodes. If you’re interested in strategy training or coaching for your business, please visit us at Strategy Generation Company.

Product Strategy 52

Product Strategy Differentiation Strategy Marketing 52

Mind the Product

AUGUST 3, 2023

AI-driven software generation will redefine the competitive landscape in SaaS, so it's time to consider what other differentiators will hold their value Read more » The post How AI-generated software could turn your competitive moat into a puddle appeared first on Mind the Product.

Differentiation 142

Differentiation Artificial Inteligence Product Management Product Manager 142

Userpilot

SEPTEMBER 7, 2023

While all the buzz may be around differentiating yourself, understanding your similarities to other solutions is just as important to product-led growth — if not more important. Differentiation strategy. Excessive differentiation. What are points of parity? Source: Amplitude. Source: TechCrunch.

Analytic Tools 105

Analytic Tools Product Research Feedback Software User Testing 105

Dear Strategy

OCTOBER 6, 2021

On this month’s podcast ( Episode 130 ), I provided some tips on how to differentiate between a product strategy and a go-to-market plan. The post How To Differentiate Between a Product Strategy and a Go-To-Market Plan appeared first on Dear Strategy. You can learn more about his work by visiting bobcaporale.com.

Product Strategy 52

Product Strategy Differentiation Strategy Marketing 52

Messages that Matter

DECEMBER 5, 2018

A big part of the problem is likely to be lack of differentiation, but it shouldn’t be. Do you wonder why your latest marketing campaign didn’t generate enough good leads? Or why too many sales opportunities stall or result in no decision? After all, marketing is done in public. All you have to do is […]

Differentiation 40

Differentiation Marketing 40

Amplitude

APRIL 13, 2023

Stand out in a crowded marketplace and get ahead of the competition by leveraging your unique selling proposition.

Differentiation 64

Differentiation Strategy 64

Messages that Matter

JULY 17, 2017

If you need to be convinced that differentiation is critical to effective marketing, or you’re convinced but don’t know how to do it, read on. The goal of positioning is to facilitate your target audience’s association of a significant benefit with your product or company.

Differentiation 45

Differentiation Positioning Marketing 45

Intercom, Inc.

APRIL 21, 2021

Excellent execution can be a differentiator. Designing something to be better, but not necessarily different, can have huge impact and end up being a differentiator. On the other extreme, you have a company like Snapchat, who innovate at the UI level, as that is part of what defines and differentiates them. But it is not enough.

User Testing 219

User Testing Customer Experience Differentiation Product Marketing 219

280 Group

APRIL 13, 2023

To mitigate the threat of substitute products, challenger banks must offer unique and differentiated products and services that cannot be easily replicated by other financial institutions. Customers can choose to use traditional banks or digital wallet services like PayPal and Venmo to execute basic banking functions.

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ChatGPT Product Research Research Software Banking 348

The Secret PM Handbook

JULY 20, 2018

To use it, you have to be clear on your differentiators – what your product does better than your competitors. Think of two capabilities of your product, each of which is differentiating against some of your competitors. Because you chose differentiating capabilities, your competitors will all fall in one of the other quadrants.

Differentiation 170

Differentiation Product Management Product Manager Naming 170

ProductBoard

OCTOBER 24, 2019

We focus a lot on building a product or experience that best solves your customers’ needs. But of course, you’re not operating in a vacuum where you alone are trying to address those needs. Unless you’re running a monopoly operation, there are probably other companies building products to get the same set of customers.

Differentiation 75

Differentiation Framework Customer Experience Technology 75

Business of Software Conference

MAY 18, 2023

Defining the problem does not give you a differentiated starting point – you’re defining the problem the same way as your competitors. The problem is not your differentiation. Your differentiating thing is your insight – why did we build it the way we built it? What’s your differentiated value?

Positioning 97

Positioning Customer Feedback Differentiation Customer Experience 97

Intercom, Inc.

JULY 5, 2022

Differentiate with connected systems. By making sure that your systems are connected and integrated with the rest of the product, you can gain similar strategic advantages: Differentiation from competitors: Gain new capabilities that are only possible through multiple integrated systems. One modular system to power all features.

Feedback Software 186

Feedback Software Product Research User Testing Customer Experience 186

Product Management University

NOVEMBER 14, 2022

Portfolio marketing’s role (also known as industry marketing) is to promote the value of the portfolio to named industries and make sure the salesforce can tell a more strategic/differentiating value story in each market segment throughout various stages of the sales process, again with the supporting sales tools.

Product Marketing 147

Product Marketing Marketing Reporting Tools B2B 147

Product Management University

OCTOBER 12, 2021

If clearer differentiation and greater sales success are on your A-list, dispel these three product marketing myths and you’ll be on your way. Differentiating individual products is like splitting hairs. Here’s the funny part. Here’s the thing.

Product Marketing 147

Product Marketing Marketing Differentiation Product Management 147

Mind the Product

SEPTEMBER 24, 2020

Competition is increasing, products are becoming less differentiated, customers are becoming less loyal, and the cost of acquiring new customers is rising year after year. The SaaS industry is undergoing a quiet revolution. It’s within this landscape that retaining existing users has become just as important as acquiring new ones.

Product Management 205

Product Management Product Manager User Testing Customer Feedback 205

The Secret PM Handbook

MAY 18, 2017

So a little bit of embedded knowledge can create a lot of differentiation. The other piece of good news is that defaults and knowledge provide differentiation in two ways. Most of our competitors are not putting knowledge in their applications. Chances are you’re not either. First, they provide the knowledge. Over to you.

Data Visualization 287

Data Visualization Research Software Customer Experience Customer Feedback 287