Product Management University

MAY 24, 2021

Differentiation becomes easier now because your relevance quotient is much higher in your chosen markets versus horizontal-only competitors. It’s the easiest way to differentiate and not get forced into competing on price. Many companies go vertical as their products commoditize. ROI on The Product Management Maturity Model.

User Testing 246

User Testing Customer Experience Product Management Product Manager 246

Mind the Product

SEPTEMBER 24, 2020

Competition is increasing, products are becoming less differentiated, customers are becoming less loyal, and the cost of acquiring new customers is rising year after year. The SaaS industry is undergoing a quiet revolution. It’s within this landscape that retaining existing users has become just as important as acquiring new ones.

User Testing 214

User Testing Customer Feedback Product Management Product Manager 214

Roman Pichler

AUGUST 11, 2020

Problem : Standout features ensure that your product is effectively differentiated: As their name suggests, they make your product stand out from the crowd, they give people a reason to choose it over competing offerings. No Convincing Standout Features. Examples : “Easy-to-use user interface, calorie intake, barcode scanner”.

Vision 326

Vision User Testing Research Software Product Research 326

Product Management University

JANUARY 8, 2024

For all of you pre-sales solution consultants and sales engineers looking for new ways to differentiate your demos, step away from your products for a quick minute. The Simple Secret to Differentiation Think about someone you really enjoyed buying from. Solution Consultants and Differentiation Here’s the bottom line.

Research Software 147

Research Software Consulting Healthcare Differentiation 147

Intercom, Inc.

JUNE 22, 2021

It’s critical for sales organizations to leverage their customer experience during the sales process as a key brand differentiator ”. It’s critical for sales organizations to leverage their customer experience during the sales process as a key brand differentiator.

Reporting Tools 233

Reporting Tools Technical Review Technology Systems Review 233

Product Talk

JUNE 19, 2024

The better we understand our customers, the better we can meet their needs, and the more we can differentiate our product from the competitors. These gaps allow us to differentiate our products and services from our competitors’. This understanding, over time, becomes a competitive advantage. It’s very challenging to get specifics.

Generative AI 286

Generative AI Product Research Feedback Software Analytic Tools 286

Roman Pichler

MARCH 14, 2023

Is your product still sufficiently differentiated ? Trends : Are there any new technology, regulatory, or social developments that will affect your product? Competition : Are your competitors launching new products or features? Company : Are there any significant changes in your company that affect the product strategy?

Product Strategy 329

Product Strategy Strategy Vision Product Research 329

Intercom, Inc.

JULY 5, 2022

Differentiate with connected systems. By making sure that your systems are connected and integrated with the rest of the product, you can gain similar strategic advantages: Differentiation from competitors: Gain new capabilities that are only possible through multiple integrated systems. One modular system to power all features.

Feedback Software 186

Feedback Software User Testing Product Research Data Visualization 186

Intercom, Inc.

JUNE 3, 2021

It may take a bit of a leap of faith to invest in a differentiation strategy that won’t immediately translate into ROI, especially in a pandemic, but you can’t sacrifice innovation and sustainability for short-term revenue. The general gist of that is you need to be both differentiated to be attractive to buy in the first place.

Strategy 228

Strategy Feedback Software Research Software Software Review 228

Intercom, Inc.

MAY 19, 2020

In this latest Reading List , we collect some of the most popular and insightful pieces we have published on the topic over the years, covering everything from achieving alignment to encouraging tension, from cultivating empathy to fostering reflection.

User Testing 245

User Testing Research Software Product Research Feedback Software 245

Product Management University

OCTOBER 19, 2023

The new product is going to boost your differentiation in the competitive space. You’ve just built some cool new A.I. enabled product or feature set and everyone’s totally energized over the upcoming announcement and marketing launch activities. You’ve got customer references with success metrics to make your value story real.

Product launches 264

Product launches Product Research Weak Development Team Vision 264

Roman Pichler

JANUARY 31, 2023

Differentiated : The aspects of your product that make it stand out , set it apart from alternative offerings are stated. Prioritised : If you do identify several needs, prioritise them according to their importance for the target group. Focused : There are no more than five features.

Vision 234

Vision Differentiation Download Branding 234

Product Talk

DECEMBER 4, 2024

Teresa’s Take: Differentiate Between Using Your Backlog as a Historical Record and a Source of Ideas for What to Build Next Next, Teresa weighed in with her take. You could also use ChatGPT, though Lucy wasn’t sure how it would handle being loaded up with significant amounts of data. Google will be able to tell you more options.

ChatGPT 230

ChatGPT Data Visualization Product Research Feedback Software 230

Alchemer Mobile

JULY 11, 2019

According to 280 Group research and our experience working with product managers for over 20 years, you must become an expert on what your customers really need and how you can differentiate your product from the competition. Sounds simple, right?

Research Software 220

Research Software User Testing Feedback Software Customer Experience 220

Mind the Product

NOVEMBER 16, 2023

Lily Smith interviews Randy to talk all about what differentiates good product managers from exceptional ones, as well as touching upon his experience in speaking at #mtpcon London 2023. Today, on a very special episode on The Product Experience, Randy Silver joins us for a change on the other side of the mic as a guest!

Product Management 169

Product Management Product Manager Differentiation Management 169

Roman Pichler

MAY 13, 2024

Is your product still sufficiently differentiated and does it still stand out from competing offerings? Do the changes indicate that the current product strategy has to be adapted? Competition : Are your competitors launching new products or features? Are there new market entrants?

Customer Experience 284

Customer Experience Product Research Technical Review Data Visualization 284

Product Talk

DECEMBER 20, 2023

If we can also identify where alternatives are falling short, we can quickly identify where we can differentiate. Before we commit to a new solution, we want to make sure we understand what we’ll be competing with. What is the risk of not solving that problem?

Product Research 297

Product Research User Testing Customer Experience Differentiation 297

Intercom, Inc.

JULY 29, 2020

Differentiating storytelling and personality in content is key for a few reasons. The great authors create a connection to readers through the atmosphere and personality that they’re able to build and weave. One that we, as readers, feel attached to as an extension of our own present.

Data Visualization 271

Data Visualization User Testing Branding Customer Feedback 271

Product Management University

OCTOBER 12, 2021

If clearer differentiation and greater sales success are on your A-list, dispel these three product marketing myths and you’ll be on your way. Differentiating individual products is like splitting hairs. Here’s the funny part. Here’s the thing.

Product Marketing 147

Product Marketing Marketing Differentiation B2B 147

Roman Pichler

APRIL 3, 2018

For example, cost leadership (low prices), differentiation (uniquely desirable products and services), or focus (niche markets)—three options originally suggested by Michael Porter. Note that answering this question requires making tough choices—saying yes to some options, and explicitly discarding others. How will you win?

Strategy 268

Strategy Product Research Weak Development Team Systems Review 268

Roman Pichler

MAY 3, 2023

Will the technology help you better differentiate your product ? Or will it help you satisfy a new one? Will it better serve an existing target group, or will it help you reach out to a new market or market segment ? Will it help you create new standout features or strengthen existing ones? Will it affect the business goals?

Research Software 254

Research Software Technical Review Technology Product Research 254

Mind the Product

AUGUST 3, 2023

AI-driven software generation will redefine the competitive landscape in SaaS, so it's time to consider what other differentiators will hold their value Read more » The post How AI-generated software could turn your competitive moat into a puddle appeared first on Mind the Product.

Differentiation 146

Differentiation Artificial Inteligence Generative AI Strategy 146

Intercom, Inc.

APRIL 6, 2022

“The team wants customer support and the customer experience to be key differentiators for their business. At New at Intercom , Brian Lederman, who heads up sales, support, and success at Coda, shared that the team wants customer support and the customer experience to be key differentiators for their business.

Customer Experience 230

Customer Experience User Testing Customer Feedback Customer Communications 230

Intercom, Inc.

FEBRUARY 6, 2020

Turning a sales objection into a unique differentiator. Rather than shying away from the marketplace, she embraced it as Udemy for Business’ unique differentiator. When Eren Bali founded Udemy in 2010, he had a vision for what the marketplace would be: a place where anyone could teach and learn anything.

Feedback Software 243

Feedback Software Analytic Tools Research Software Data Visualization 243

Product Management University

AUGUST 6, 2024

But there’s a common gap that exists in most presales demos, and it not only takes the impact out of your value story, it also erodes your differentiation. It also ups the ante on your differentiation. Here’s the other point, and it goes to your credibility and differentiation.

Demo 130

Demo Differentiation Product Research Banking 130

Product Management University

NOVEMBER 14, 2022

Portfolio marketing’s role (also known as industry marketing) is to promote the value of the portfolio to named industries and make sure the salesforce can tell a more strategic/differentiating value story in each market segment throughout various stages of the sales process, again with the supporting sales tools.

Product Marketing 147

Product Marketing Marketing Reporting Tools Healthcare 147

Product Management University

OCTOBER 29, 2024

These courses offer an unconventional approach to traditional product marketing that makes it easier for product marketing managers to generate more revenue from existing products without splitting hairs to define and communicate their differentiating value. Who Are the Courses For?

Product Marketing 147

Product Marketing Marketing Certifications Product Management 147

Intercom, Inc.

FEBRUARY 11, 2020

When we measure the health of our customers at Intercom, we consider three key types of usage: How broadly a customer is using our product, with a focus on usage of key features that differentiate us from other products in the market.

Customer Experience 282

Customer Experience Onboarding KPIs Differentiation B2B 282

Product Management University

DECEMBER 5, 2023

It’ll make differentiation easier and improve your sales win rates. If this is the case, longer and more difficult sales cycles lie ahead and differentiation becomes more difficult. In other words, your credibility is the real differentiation. Here’s your 3-step plan for selling business solutions versus products.

Demo 130

Demo Differentiation Reference Consulting 130

Product Management University

OCTOBER 16, 2023

This is what differentiates you more than anything. It gives sales and marketing a powerful story and most importantly one that’s simple to internalize and repeat because it’s customer centric, not product centric. Build your portfolio and product positioning with that goal in mind and you’ll nail it every time.

Positioning 147

Positioning Product Research User Friction Differentiation 147