INDUSTRY INSIGHTS YOUR PEERS ARE READING
So a little bit of embedded knowledge can create a lot of differentiation. The other piece of good news is that defaults and knowledge provide differentiation in two ways. Product Management competitive differentiation innovation knowledgeThis guy might have too much knowledge. MORE
A big part of the problem is likely to be lack of differentiation, but it shouldn’t be. Do you wonder why your latest marketing campaign didn’t generate enough good leads? Or why too many sales opportunities stall or result in no decision? After all, marketing is done in public. All you have to do is [… MORE
financials, feasibility, product differentiation, etc.)?”. On this week’s episode, host Bob Caporale, President of the product management and product strategy training company Sequent Learning Networks , answers the following question: Dear Strategy: “What are the most important points to stress when presenting new ideas to senior management (i.e. Read the full blog post. Original Music by Bob Caporale. MORE
At Intercom we think a lot about what it means to deliver a differentiated customer experience. Another key piece in delivering a differentiated customer experience is the Inbox. MORE
Your buyer’s “willingness to pay” is equal to the competitor’s price plus positive differentiation value minus negative differentiation value. The formula for “value-based pricing” is simple. MORE
Our product’s portfolio management capabilities were a significant differentiator. But they weren’t being used effectively to differentiate in the demo. A Sales Demo Challenge. MORE
Understands customers, the problems the product solves, why the product is winning or losing, competitive differentiation, etc. By Jennifer Gridley – As we approach Valentine’s Day, some may be enjoying The Spice Girls’ 1996 hit for its romantic message. MORE
If you need to be convinced that differentiation is critical to effective marketing, or you’re convinced but don’t know how to do it, read on. The goal of positioning is to facilitate your target audience’s association of a significant benefit with your product or company. MORE
Market Dynamics Differentiation Defensibility Rapid Iteration TEAM TEAM was the most important thing he focused on. customer customer experience differentiation investors market teamOccasionally, we have guest speakers at Babson College, and sometimes we get a really good guest speaker! Last week I had the pleasure of meeting Scott Friend from Bain Capital Ventures. MORE
For those of you who have been following my writing for quite some time now, this shouldn’t come as a surprise: I don’t believe much longer in the differentiation of domain product managers. Instead, I believe in the power of deploying (product) skills in whichever domain is necessary and staying close to some core values … Continue reading "The biggest difference between product and consulting work". MORE
There are two polar opposite explanations for what I call “me-too” positioning which means no differentiation. Why do so many Business Intelligence (BI) software companies use “insights” as their position? Of the 19 BI companies evaluated in this 4th annual assessment, more than half (11) position around the notion of “insights.” Either the BI companies […]. B to B Solutions MORE
You and your competitor have the same position What happens when your position doesn’t differentiate you from the competition? Lack of differentiation is one of several common, costly symptoms of poor positioning. Surprise! What affect does it have on marketing? And what about sales? It creates market confusion, which means your marketing isn’t noticed. It [… MORE
To use it, you have to be clear on your differentiators – what your product does better than your competitors. Think of two capabilities of your product, each of which is differentiating against some of your competitors. Because you chose differentiating capabilities, your competitors will all fall in one of the other quadrants. Our two most differentiating capabilities were project portfolio management and resource management. MORE
One day, I was musing about the job of product manager, and what differentiates a good product manager from an okay one, and an analogy sprung to mind. Think about a golf swing. There is the addressing of the ball, the back swing, the forward swing, and ultimately the follow though. When you are teaching […]. product management essentials MORE
If Gartner’s Magic Quadrant for Sales Force Automation (SFA) took into account marketing effectiveness, Microsoft and Oracle would get dinged for lack of differentiation. As you can see in this perceptual map, Oracle and Microsoft have almost identical positions which were determined by evaluating websites of all the companies in Gartner’s SFA Magic Quadrant: Positioning [… MORE
Why my product is a better choice for you (the differentiators). For example, articulating a meaningful Dramatic Difference or “differentiator” portion of the value proposition is usually difficult. Brain Wiring (by Wellcome Images, CC licensed). MORE
This means that the first iPhone was clearly differentiated. If the value curve of your product is too close to the curve of the competition, then you haven’t differentiated your product sufficiently. The Strategy Canvas. MORE
For example, cost leadership (low prices), differentiation (uniquely desirable products and services), or focus (niche markets)—three options originally suggested by Michael Porter. Business Strategy vs. Product Strategy. MORE
So a little bit of embedded knowledge can create a lot of differentiation. The other piece of good news is that defaults and knowledge provide differentiation in two ways. Product Management competitive differentiation innovation knowledgeThis guy might have too much knowledge. MORE
No one makes it easier for your sales and marketing teams to communicate value and differentiation in plain simple English. It’s easier to sell products that don’t exist because they can do anything buyers want. MORE
When business is booming, new challenges arise for getting features to market faster, scaling quickly, and differentiating your products from competitors. The job of a Product Manager can be challenging at even the most mature companies. But how do you manage growth at a company experiencing rapid success? So how do you navigate growth as […]. The post How to Navigate Growth as a Product Manager appeared first on Daniel Elizalde. Product Management Best Practices MORE
The post How to Differentiate Your IoT Product: Provide Insights Not Data appeared first on TechProductManagement. IoT products are known for producing large amounts of data. MORE
For revenue-generating products, you should also investigate if the product is still effectively differentiated: Do users have a compelling reason to choose it over competitors’ offerings? See the Rewriting Effort as an Opportunity to Innovate. MORE
Use Themes to Differentiate. Lastly, find the common value thread in those scenarios and use it as your headline or differentiation theme. Powerful product positioning usually boils down to the best story, which is not always the best product. MORE
Follow three simple guidelines to differentiate with credibility and boost your win rates. Don’t expect your buyers to walk away with that one differentiating value theme if you don’t hit them right between the eyes with a very simple message. Product presentations and demos can be the determining factor in winning or losing a sale. In many cases, it comes down to the credibility of the presenter more than the capabilities of the product. MORE
Blog Differentiated Talent Talent Development Talent ManagementImprove Corporate Learning to Improve Performance. MORE
Along the way they’ve begun to better identify what features their customers wouldn’t know to ask for, but deliver extremely high business value and differentiate them from their competition. BPMA Event – Flipping the Script as a PM: Turning Customers into Evangelists. Thursday, February 22 | 6:30 – 9:30pm. Is your roadmap stuck chasing feature parity? MORE
Reviewing their products will tell you if your product is still sufficiently differentiated. Why a Product Strategy Process Matters. MORE
The post How to Differentiate Your IoT Product: Provide Insights Not Data appeared first on Daniel Elizalde. IoT products are known for producing large amounts of data. Some people even argue that the reason to deploy IoT products is to produce and collect all this data, that the data in itself is what provides the value. I don’t think so. In this post, I describe the importance of having a data strategy and […]. MORE
We (the product managers) are the experts in our product: We know who it’s for, we know why it’s better, we know its differentiators, we know the stories of pain our prospects are suffering, and the glories of the successes of our customers. Co-opting product management into sales. MORE
Our product’s portfolio management capabilities were a significant differentiator. But they weren’t being used effectively to differentiate in the demo. A Sales Demo Challenge. MORE
Our product’s portfolio management capabilities were a significant differentiator. But they weren’t being used effectively to differentiate in the demo. A Sales Demo Challenge. MORE
Differentiation and innovation are your two best options! Differentiation. Differentiation boils down to unique positioning in your sales and marketing efforts with your products and company reputation serving up the proof points. Innovation and differentiation often go hand-in-hand. The upside to the customer is huge and you now have something tangible to differentiate your solutions from the competition. MORE
Making the shift from horizontal products to industry solutions boils down to differentiation…not just the marketing and messaging variety but adding product capabilities specific to key industry segments that deliver exponentially more value than generic one-size-fits-all products or services. For example, many cloud computing providers espouse IT cost savings and data security benefits while attempting to differentiate on technical superiority and service levels. MORE
Differentiation Related Topics Messages that Matter
FEBRUARY 3, 2019
You and your competitor have the same position What happens when your position doesn’t differentiate you from the competition? Lack of differentiation is one of several common, costly symptoms of poor positioning. Surprise! What affect does it have on marketing? And what about sales? It creates market confusion, which means your marketing isn’t noticed. It […
Tech Product Management
AUGUST 1, 2017
The post How to Differentiate Your IoT Product: Provide Insights Not Data appeared first on TechProductManagement. IoT products are known for producing large amounts of data.
Messages that Matter
DECEMBER 5, 2018
A big part of the problem is likely to be lack of differentiation, but it shouldn’t be. Do you wonder why your latest marketing campaign didn’t generate enough good leads? Or why too many sales opportunities stall or result in no decision? After all, marketing is done in public. All you have to do is […
Proficientz – Product Management University
MARCH 11, 2017
Differentiation and innovation are your two best options! Differentiation. Differentiation boils down to unique positioning in your sales and marketing efforts with your products and company reputation serving up the proof points. Innovation and differentiation often go hand-in-hand. The upside to the customer is huge and you now have something tangible to differentiate your solutions from the competition.
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US—wanted to protect and increase its market share by differentiating its core services. existing, static reports to increase customer value and boost product differentiation. Monetizing the. data exhaust Top 10 industries with data.
Messages that Matter
JULY 17, 2017
If you need to be convinced that differentiation is critical to effective marketing, or you’re convinced but don’t know how to do it, read on. The goal of positioning is to facilitate your target audience’s association of a significant benefit with your product or company.
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Tech Product Management
AUGUST 1, 2017
The post How to Differentiate Your IoT Product: Provide Insights Not Data appeared first on Daniel Elizalde. IoT products are known for producing large amounts of data. Some people even argue that the reason to deploy IoT products is to produce and collect all this data, that the data in itself is what provides the value. I don’t think so. In this post, I describe the importance of having a data strategy and […].
The Secret PM Handbook
MAY 18, 2017
So a little bit of embedded knowledge can create a lot of differentiation. The other piece of good news is that defaults and knowledge provide differentiation in two ways. Product Management competitive differentiation innovation knowledgeThis guy might have too much knowledge.
The Secret PM Handbook
JULY 20, 2018
To use it, you have to be clear on your differentiators – what your product does better than your competitors. Think of two capabilities of your product, each of which is differentiating against some of your competitors. Because you chose differentiating capabilities, your competitors will all fall in one of the other quadrants. Our two most differentiating capabilities were project portfolio management and resource management.
The Secret PM Handbook
MAY 18, 2017
So a little bit of embedded knowledge can create a lot of differentiation. The other piece of good news is that defaults and knowledge provide differentiation in two ways. Product Management competitive differentiation innovation knowledgeThis guy might have too much knowledge.
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According to this year’s survey, 92 percent of respondents reported an increase in competitive differentiation, 90 percent reduced customer churn, and 91 percent improved win rates. to differentiate their software and drive customer value—leading to seismic shifts in analytics.
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Good Product Manager
DECEMBER 24, 2017
Blog Differentiated Talent Talent Development Talent ManagementImprove Corporate Learning to Improve Performance.
Product Manager in Heels
NOVEMBER 11, 2013
Market Dynamics Differentiation Defensibility Rapid Iteration TEAM TEAM was the most important thing he focused on. customer customer experience differentiation investors market teamOccasionally, we have guest speakers at Babson College, and sometimes we get a really good guest speaker! Last week I had the pleasure of meeting Scott Friend from Bain Capital Ventures.
The Product Bistro
OCTOBER 16, 2018
One day, I was musing about the job of product manager, and what differentiates a good product manager from an okay one, and an analogy sprung to mind. Think about a golf swing. There is the addressing of the ball, the back swing, the forward swing, and ultimately the follow though. When you are teaching […]. product management essentials
Proficientz – Product Management University
JANUARY 18, 2019
Use Themes to Differentiate. Lastly, find the common value thread in those scenarios and use it as your headline or differentiation theme. Powerful product positioning usually boils down to the best story, which is not always the best product.
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SOPHISTICATED PRODUCT DIFFERENTIATORS Do the analytic offerings in your application make you stand out from the crowd? can differentiate your product. Long-Term Differentiator Analytics are an increasing component of an application’s value. of a differentiator.
Messages that Matter
JANUARY 27, 2019
If Gartner’s Magic Quadrant for Sales Force Automation (SFA) took into account marketing effectiveness, Microsoft and Oracle would get dinged for lack of differentiation. As you can see in this perceptual map, Oracle and Microsoft have almost identical positions which were determined by evaluating websites of all the companies in Gartner’s SFA Magic Quadrant: Positioning […
bpma ProductHub
FEBRUARY 4, 2018
Understands customers, the problems the product solves, why the product is winning or losing, competitive differentiation, etc. By Jennifer Gridley – As we approach Valentine’s Day, some may be enjoying The Spice Girls’ 1996 hit for its romantic message.
Roman Pichler
JANUARY 12, 2017
This means that the first iPhone was clearly differentiated. If the value curve of your product is too close to the curve of the competition, then you haven’t differentiated your product sufficiently. The Strategy Canvas.
The Secret PM Handbook
OCTOBER 9, 2018
We (the product managers) are the experts in our product: We know who it’s for, we know why it’s better, we know its differentiators, we know the stories of pain our prospects are suffering, and the glories of the successes of our customers. Co-opting product management into sales.
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satisfy customers, differentiate a product offering, and. 10 Focus on Developing a Differentiated. WHY “BUILD OR BUY?” IS THE WRONG QUESTION FOR ANALYTICS Introduction.1 When to Build Your Own Analytics. 2 When to Buy a Bolt-On Solution. 6 When to Take a Combined Approach.
Tim Herbig
NOVEMBER 13, 2017
For those of you who have been following my writing for quite some time now, this shouldn’t come as a surprise: I don’t believe much longer in the differentiation of domain product managers. Instead, I believe in the power of deploying (product) skills in whichever domain is necessary and staying close to some core values … Continue reading "The biggest difference between product and consulting work".
Messages that Matter
MAY 15, 2018
There are two polar opposite explanations for what I call “me-too” positioning which means no differentiation. Why do so many Business Intelligence (BI) software companies use “insights” as their position? Of the 19 BI companies evaluated in this 4th annual assessment, more than half (11) position around the notion of “insights.” Either the BI companies […]. B to B Solutions
Roman Pichler
JANUARY 8, 2019
For revenue-generating products, you should also investigate if the product is still effectively differentiated: Do users have a compelling reason to choose it over competitors’ offerings? See the Rewriting Effort as an Opportunity to Innovate.
Proficientz – Product Management University
SEPTEMBER 20, 2018
No one makes it easier for your sales and marketing teams to communicate value and differentiation in plain simple English. It’s easier to sell products that don’t exist because they can do anything buyers want.
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Revenue 71% 60% 62% 52% 57% 49% 53% 42% Differentiate Your. differentiate their products, boost revenue, win new customers, and retain. Updating your application’s dashboards and reporting features. may feel optional—until suddenly it’s not. Watch for these 5 signs.
Roman Pichler
OCTOBER 2, 2018
Reviewing their products will tell you if your product is still sufficiently differentiated. Why a Product Strategy Process Matters.
Tech Product Management
AUGUST 27, 2018
When business is booming, new challenges arise for getting features to market faster, scaling quickly, and differentiating your products from competitors. The job of a Product Manager can be challenging at even the most mature companies. But how do you manage growth at a company experiencing rapid success? So how do you navigate growth as […]. The post How to Navigate Growth as a Product Manager appeared first on Daniel Elizalde. Product Management Best Practices
bpma ProductHub
FEBRUARY 17, 2018
Along the way they’ve begun to better identify what features their customers wouldn’t know to ask for, but deliver extremely high business value and differentiate them from their competition. BPMA Event – Flipping the Script as a PM: Turning Customers into Evangelists. Thursday, February 22 | 6:30 – 9:30pm. Is your roadmap stuck chasing feature parity?
Roman Pichler
APRIL 3, 2018
For example, cost leadership (low prices), differentiation (uniquely desirable products and services), or focus (niche markets)—three options originally suggested by Michael Porter. Business Strategy vs. Product Strategy.
Speaker: Josh Martin, Director of Product Marketing, Logi Analytics
But most companies don’t realize that the features they embed and how they develop have a lasting impact on revenue, customer churn, and competitive differentiation. Embedded analytics has evolved from an afterthought to a necessity.
The Secret PM Handbook
AUGUST 18, 2017
Our product’s portfolio management capabilities were a significant differentiator. But they weren’t being used effectively to differentiate in the demo. A Sales Demo Challenge.
Pragmatic Marketing
OCTOBER 11, 2018
Your buyer’s “willingness to pay” is equal to the competitor’s price plus positive differentiation value minus negative differentiation value. The formula for “value-based pricing” is simple.
Proficientz – Product Management University
JANUARY 27, 2017
Making the shift from horizontal products to industry solutions boils down to differentiation…not just the marketing and messaging variety but adding product capabilities specific to key industry segments that deliver exponentially more value than generic one-size-fits-all products or services. For example, many cloud computing providers espouse IT cost savings and data security benefits while attempting to differentiate on technical superiority and service levels.
The Secret PM Handbook
AUGUST 18, 2017
Our product’s portfolio management capabilities were a significant differentiator. But they weren’t being used effectively to differentiate in the demo. A Sales Demo Challenge.
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DIFFERENTIATE: Embedded in. MONETIZING ANALYTICS FEATURES: Why Data Visualizations. Will Never Be Enough. Go beyond basic embedded dashboards to diferentiate your. application and maximize the value of embedded analytics.
The Secret PM Handbook
AUGUST 18, 2017
Our product’s portfolio management capabilities were a significant differentiator. But they weren’t being used effectively to differentiate in the demo. A Sales Demo Challenge.
Dear Strategy
APRIL 20, 2018
financials, feasibility, product differentiation, etc.)?”. On this week’s episode, host Bob Caporale, President of the product management and product strategy training company Sequent Learning Networks , answers the following question: Dear Strategy: “What are the most important points to stress when presenting new ideas to senior management (i.e. Read the full blog post. Original Music by Bob Caporale.
Proficientz – Product Management University
JULY 25, 2018
Follow three simple guidelines to differentiate with credibility and boost your win rates. Don’t expect your buyers to walk away with that one differentiating value theme if you don’t hit them right between the eyes with a very simple message. Product presentations and demos can be the determining factor in winning or losing a sale. In many cases, it comes down to the credibility of the presenter more than the capabilities of the product.
The Secret PM Handbook
SEPTEMBER 16, 2016
Why my product is a better choice for you (the differentiators). For example, articulating a meaningful Dramatic Difference or “differentiator” portion of the value proposition is usually difficult. Brain Wiring (by Wellcome Images, CC licensed).
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