How to Differentiate Your IoT Product: Provide Insights Not Data

Tech Product Management

The post How to Differentiate Your IoT Product: Provide Insights Not Data appeared first on TechProductManagement. IoT products are known for producing large amounts of data.

Differentiation and Innovation: Your Ticket to Surviving Product Commoditization

Proficientz – Product Management University

Differentiation and innovation are your two best options! Differentiation. Differentiation boils down to unique positioning in your sales and marketing efforts with your products and company reputation serving up the proof points. Innovation and differentiation often go hand-in-hand. The upside to the customer is huge and you now have something tangible to differentiate your solutions from the competition.

How to Differentiate Your IoT Product: Provide Insights Not Data

Tech Product Management

The post How to Differentiate Your IoT Product: Provide Insights Not Data appeared first on Daniel Elizalde. IoT products are known for producing large amounts of data. Some people even argue that the reason to deploy IoT products is to produce and collect all this data, that the data in itself is what provides the value. I don’t think so. In this post, I describe the importance of having a data strategy and […].

People Don’t Buy Capabilities, They Buy Knowledge

PM Hardcore

So a little bit of embedded knowledge can create a lot of differentiation. The other piece of good news is that defaults and knowledge provide differentiation in two ways. Product Management competitive differentiation innovation knowledgeThis guy might have too much knowledge.

The Business Opportunity of Embedded Analytics: New Findings from 500+ Application Teams

Speaker: Josh Martin, Director of Product Marketing, Logi Analytics

But most companies don’t realize that the features they embed and how they develop have a lasting impact on revenue, customer churn, and competitive differentiation. Embedded analytics has evolved from an afterthought to a necessity.

When 2 Become 1: The Roles of Product Manager and Product Owner

bpma ProductHub

Understands customers, the problems the product solves, why the product is winning or losing, competitive differentiation, etc. By Jennifer Gridley – As we approach Valentine’s Day, some may be enjoying The Spice Girls’ 1996 hit for its romantic message.

Make Your Product Stand Out with the Strategy Canvas

Roman Pichler

This means that the first iPhone was clearly differentiated. If the value curve of your product is too close to the curve of the competition, then you haven’t differentiated your product sufficiently. The Strategy Canvas.

Flipping the Script as a PM: Turning Customers into Evangelists – Thursday, February 22 | 6:30 – 9:30pm

bpma ProductHub

Along the way they’ve begun to better identify what features their customers wouldn’t know to ask for, but deliver extremely high business value and differentiate them from their competition. BPMA Event – Flipping the Script as a PM: Turning Customers into Evangelists. Thursday, February 22 | 6:30 – 9:30pm. Is your roadmap stuck chasing feature parity?

Confused Buyers Don’t Buy—Or Do They?

Pragmatic Marketing

Regardless of what they want us to believe, there isn’t a huge amount of differentiation between them. In the absence of product differentiation, obfuscating pricing can reduce price competition. An important rule I teach in the Price course is that confused buyers don’t buy.

The biggest difference between product and consulting work

Tim Herbig

For those of you who have been following my writing for quite some time now, this shouldn’t come as a surprise: I don’t believe much longer in the differentiation of domain product managers. Instead, I believe in the power of deploying (product) skills in whichever domain is necessary and staying close to some core values … Continue reading "The biggest difference between product and consulting work".

Why Product People Should Care About Business Strategy

Roman Pichler

For example, cost leadership (low prices), differentiation (uniquely desirable products and services), or focus (niche markets)—three options originally suggested by Michael Porter. Business Strategy vs. Product Strategy.

Dear Strategy: 046 The Most Important Part of a Strategy Presentation

Dear Strategy

financials, feasibility, product differentiation, etc.)?”. On this week’s episode, host Bob Caporale, President of the product management and product strategy training company Sequent Learning Networks , answers the following question: Dear Strategy: “What are the most important points to stress when presenting new ideas to senior management (i.e. Read the full blog post. Original Music by Bob Caporale.

Comments on “Three Rules for Making a Company Truly Great.” (Hint, It’s About Pricing.)

Pragmatic Marketing

Better before cheaper—in other words, compete on differentiators other than price. I just read for the first time a Harvard Business Review article, “ Three Rules for Making a Company Truly Great ,” by Michael Raynor and Mumtaz Ahmed (April 2013).

A Better Approach To Demoing Can Turn Sales Around

PM Hardcore

Our product’s portfolio management capabilities were a significant differentiator. But they weren’t being used effectively to differentiate in the demo. A Sales Demo Challenge.

Demo 153

Statistical Factors that Contribute to High Performance on Product Teams

bpma ProductHub

Developing both strategic skills and multi-year product strategy (linked to your company’s overarching business goals) provides a statistically significant path to higher levels of performance and market differentiation. Contributed by Greg Geracie.

Goodbye Scion – What Happened To You?

The Accidental Product Manager

At the time Toyota was targeting the Generation X buyers and the Scion brand offered them a differentiation from the Toyota core line of cars. The original target audience, the Generation X buyers, valued the differentiation between the Scion and Toyota brands.

A Better Approach To Demoing Can Turn Sales Around

PM Hardcore

Our product’s portfolio management capabilities were a significant differentiator. But they weren’t being used effectively to differentiate in the demo. A Sales Demo Challenge.

Demo 130

A Better Approach To Demoing Can Turn Sales Around

PM Hardcore

Our product’s portfolio management capabilities were a significant differentiator. But they weren’t being used effectively to differentiate in the demo. A Sales Demo Challenge.

Demo 130

The Best of Both Worlds: Vertical Marketing and Horizontal Products

Proficientz – Product Management University

That same messaging also helps the sales force talk the talk more credibly to ensure continuity between the marketing messages and the sales process, and that credibility may the one thing that ultimately differentiates you from the competition. The solution providers that truly have differentiating value built into their products are extremely good at this part.

How startups die from their addiction to paid marketing

Andrew Chen

It’s much harder to fix the underlying issues – creating real moats, product differentiation, doing deeper adtech integrations. [Originally tweetstormed at @andrewchen , Follow me for more!].

Is Your Positioning Competitive?

Under10 Playbook

” Hmmm, still not clear differentiation in my opinion. Clear, differentiated positioning and messaging may be the key. Positioning describes what your product does—while also describing how it is different than anything else on the market.

Good, Better, Best at McDonald’s

Pragmatic Marketing

Here is the ribbon to tie it together: There is little differentiation between a cheeseburger at McD’s and one at Burger King or Carl’s Jr or … But the Mac sauce is unique! It differentiates McDonald’s.

Three Reasons to Shift From Horizontal Products to Industry Solutions

Proficientz – Product Management University

Making the shift from horizontal products to industry solutions boils down to differentiation…not just the marketing and messaging variety but adding product capabilities specific to key industry segments that deliver exponentially more value than generic one-size-fits-all products or services. For example, many cloud computing providers espouse IT cost savings and data security benefits while attempting to differentiate on technical superiority and service levels.

What a Good Continuous Discovery Team Looks Like [Case Study]

Product Talk

She opens your mind to think above and beyond the solutions; and that’s where your product can become a market differentiator and have true, valuable impact.

The Secret Product Management Framework

PM Hardcore

It will differentiate you from a lot of product managers who cannot give you a concise description of what they do. One of the most challenging questions about product management has been – in my experience – “What is Product Management?”.

Solution Selling vs. Aspirational Selling: Is It a Mirror Image of Product Management?

Proficientz – Product Management University

Is it time for a more interesting and unique flavor of selling – or is it time for a more tantalizing flavor of product management to differentiate the way you sell? Just not good enough to differentiate, especially if everyone else is doing the same thing. Solution selling is like vanilla ice cream. Everyone knows what it is – it’s simple and meets the most basic criteria for a dessert.

Mental Models for Product Managers – Part 2

PM Hardcore

Why my product is a better choice for you (the differentiators). For example, articulating a meaningful Dramatic Difference or “differentiator” portion of the value proposition is usually difficult. Brain Wiring (by Wellcome Images, CC licensed).

Optimize for an Experience not a Platform

Mind the Product

What’s great is that these platforms can help differentiate you, if that differentiation is positive. The pace at which new platforms are introduced is increasing rapidly.

Four Steps to Product Feature ROI

Proficientz – Product Management University

Group features into categories based on the customer business goals they support, e.g., employee engagement, customer experience, regulatory compliance, differentiation etc. Senior executives often request a product feature ROI prior to approving plans for product development. It’s a mind numbing exercise for product managers and developers and in most cases a fool’s errand.

The T-Shaped Product Manager

Roman Pichler

This helps you understand if your product is properly differentiated. Balancing Specific and Generic Skills. To do a great job as a product manager or product owner, you require two skills sets: product-specific and generic ones.

Using Product Demo Themes to Improve Your Sales Win Rate

Proficientz – Product Management University

2. Use the Value Theme to Highlight Your Product Differentiation. It’s easier to differentiate when you can build a value theme around unique capabilities of your product/company and use them as a common thread throughout the sales demo. Product demo themes can improve your sales win rate. The key? They have to be crafted in the customer’s vocabulary and mirror their business goals.

Demo 100

How Minimum Viable Products & Features Helped Me Write My New Book

Roman Pichler

While the workshop helped me validate the need the book should address, I was not able to tackle another key risk with it: writing the book in the right way so that the need was properly met and the product sufficiently differentiated. Minimum Viable Product #1.

Books 169

Using Embedded Analytics to Drive Revenue

Mind the Product

Five years ago, including embedded analytics in an application was a powerful way for product teams to differentiate their applications, reduce customer churn, and charge more for their products.

Growth is getting hard from intensive competition, consolidation, and saturation

Andrew Chen

Products trying to deepen differentiation by solving hard(er) problems/tech. There seems to be a deepening in both monetization, differentiation, and personalization to help open up growth. The end of the cycle.

Top 15 Podcasts for Busy Product Managers

Hutwork

You get tactics and strategies and a deep dive into statistics, user experience, differentiation, innovation, design, development, ad metrics. Most product managers we know are extremely busy. If you’re wondering how you can find time to read a new product management book, there might be a better way to stay abreast of tips, trends, and ideas. Podcasts. Before you say you don’t have time to add one more thing to your schedule, let’s point out an obvious caveat.

Selection Criteria for Product Management Tools

PM Hardcore

And oh, yeah: Building a solution – addressing the customer’s problem effectively with technology, with enough differentiation that it’s possible to sell successfully. Tools For What We Do. As a product manager, I’d like to find some tools that help me do my job. I deal with: Customers – finding their problems and listening to their product feedback.

Overcoming Product Demo Objections

Proficientz – Product Management University

Redirect the focus of your value proposition to the capabilities that address larger scale issues such as growth or competitive differentiation. If your sales team is forced to go on the defensive too often because of missing features, contact Proficientz about our Product Demo Training Workshop and learn how to sell the strategic value of your tactical products in a way that differentiates you from the competition and accelerates the sales process.

Demo 116

Selling Around Deficiencies, Rock Star Product Managers & The Functional Designer Role

Proficientz – Product Management University

Differentiation and Innovation: Your Ticket to Surviving Product Commoditization. The B2B Product Manager Magazine April 2017 is now available. In this issue we cover everything from selling value in spite of your product’s deficiencies to what makes a rock star product manager to the criticality of the functional designer role. Plus tips for hiring the right product manager and getting unbiased customer feedback. View the April 2017 Issue.

Selling Around Deficiencies, Rock Star Product Managers & The Functional Designer Role

Proficientz – Product Management University

Differentiation and Innovation: Your Ticket to Surviving Product Commoditization. The B2B Product Manager Magazine April 2017 is now available. In this issue we cover everything from selling value in spite of your product’s deficiencies to what makes a rock star product manager to the criticality of the functional designer role. Plus tips for hiring the right product manager and getting unbiased customer feedback. View the April 2017 Issue.

10 Ways to Use Feature Flags

Mind the Product

From differentiating user experience for newbie versus experienced users, to managing pay-gates, to finding kind and clean ways to kill features, feature flags allow you to manage change, minimize risk and personalize user experiences.