People Don’t Buy Capabilities, They Buy Knowledge

PM Hardcore

So a little bit of embedded knowledge can create a lot of differentiation. The other piece of good news is that defaults and knowledge provide differentiation in two ways. Product Management competitive differentiation innovation knowledgeThis guy might have too much knowledge.

Differentiation and Innovation: Your Ticket to Surviving Product Commoditization

High Octane Product Management

Differentiation and innovation are your two best options! Differentiation. Differentiation boils down to unique positioning in your sales and marketing efforts with your products and company reputation serving up the proof points. Innovation and differentiation often go hand-in-hand. The upside to the customer is huge and you now have something tangible to differentiate your solutions from the competition.

Trending Sources

The Secret Product Management Framework

PM Hardcore

It will differentiate you from a lot of product managers who cannot give you a concise description of what they do. One of the most challenging questions about product management has been – in my experience – “What is Product Management?”.

The T-Shaped Product Manager

Roman Pichler

This helps you understand if your product is properly differentiated. Balancing Specific and Generic Skills. To do a great job as a product manager or product owner, you require two skills sets: product-specific and generic ones.

Make Your Product Stand Out with the Strategy Canvas

Roman Pichler

This means that the first iPhone was clearly differentiated. If the value curve of your product is too close to the curve of the competition, then you haven’t differentiated your product sufficiently. The Strategy Canvas.

Statistical Factors that Contribute to High Performance on Product Teams

bpma ProductHub

Developing both strategic skills and multi-year product strategy (linked to your company’s overarching business goals) provides a statistically significant path to higher levels of performance and market differentiation. Contributed by Greg Geracie.

10 Ways to Use Feature Flags

Mind the Product

From differentiating user experience for newbie versus experienced users, to managing pay-gates, to finding kind and clean ways to kill features, feature flags allow you to manage change, minimize risk and personalize user experiences.

7 Ways to Know That You Need a Head of Product

Mironov Consulting

Every disease needs some symptoms so that we can do a differential diagnosis. Over the last year or so, I’ve seen more than a dozen companies with a meta-product management problem that I’m calling the “ No Head of Product Syndrome.”

Tying Strategy to Your Product Roadmap

Pragmatic Marketing

Every organization’s product goals will be different but might include: Competitive differentiation. By Jim Semick. We’ve all heard about “strategic” product roadmaps. But what exactly does that mean in practice?

Goodbye Scion – What Happened To You?

The Accidental Product Manager

At the time Toyota was targeting the Generation X buyers and the Scion brand offered them a differentiation from the Toyota core line of cars. The original target audience, the Generation X buyers, valued the differentiation between the Scion and Toyota brands.

The Evolution of Modern Product Discovery

Product Talk

The opportunities we choose to go after are what differentiate us in our market. Product management is evolving quickly. The days of gathering requirements from business stakeholders and documenting them in long product requirements documents are vanishing.

The Ideal Product Marketing Candidate for B2B

High Octane Product Management

The development of messaging and collateral in today’s role is more focused on making the salesforce skilled at selling and differentiating your solutions versus creating the obligatory artifacts for the launch checklist as it was in its infancy. Wealth made simple: news and articles from IRC Wealth. This sample product marketing job description just might ruffle a few feathers. First, it’s not your typical “get the product off the shelf” job description.

B2B 76

Using Experimentation to Drive Product – Stephen Pavlovich (CEO of

Mind the Product

SaaS products often differentiate their packages by features. Stephen Pavlovich , CEO of, talks to ProductTank London about Using Experimentation to Drive Product. Why aren’t people converting and what experiments can you run to try and fix that?

How Minimum Viable Products & Features Helped Me Write My New Book

Roman Pichler

While the workshop helped me validate the need the book should address, I was not able to tackle another key risk with it: writing the book in the right way so that the need was properly met and the product sufficiently differentiated. Minimum Viable Product #1.

Books 36

Product Requirements: Using a Written or Visual Framework

Mind the Product

Developers may be more comfortable knowing exactly what the finished product should “look” like, especially if the company views its design and user interface as a differentiator. . There’s a lot of variation in how companies document product requirements.

Mental Models for Product Managers

Mind the Product

If you don’t have a value proposition articulated using the four part framework – category, customer, benefits, differentiators – then do it yourself. What are Mental Models? A mental model is any concept that helps explain, analyze, or navigate the world.

Product Owner Manager – Alone Together

Tyner Blain

How do we differentiate? Product owners and product managers. Two roles, often done by one person.

UX 39

Designing Your Way to Better Team Collaboration by Alison Coward

Mind the Product

Some teams at Google differentiate between “manager time” and “make time” where manager time is a 30-minute slot, and make time is a half or full day. As the founder of Bracket Creative, Alison Coward spends her working life advising creative teams on how they can collaborate better.

Selection Criteria for Product Management Tools

PM Hardcore

And oh, yeah: Building a solution – addressing the customer’s problem effectively with technology, with enough differentiation that it’s possible to sell successfully. Tools For What We Do. As a product manager, I’d like to find some tools that help me do my job. I deal with: Customers – finding their problems and listening to their product feedback.

Product Management Insights: Selling Usage Analytics to Your CMO


While IT can provide extremely valuable information on areas like implementation, licensing, competitive landscape, and more, the user audience can provide insight into efficiencies gained, areas they’d like to enhance, what they like better over the previous technology they used, and much more that will help differentiate your company’s content. This year, IT spending by the CMO will outpace that of the CIO, according to Gartner.

Bigger and Better – Product Management Survey Results 2016

Mind the Product

In the past we have assumed that this is because there is little or no differentiation between these two roles, but alternative theories are very welcome in the comments! Our universe is expanding.

Behind Every Great Product


This solution clearly differentiated for the sales team, and also ensured quality search results, whether paid or organic. Article: Behind Every Great Product.

Third-Party Software Integration: Best Practice, Perils and Pitfalls

Mind the Product

DE: Product teams should focus on building differentiated components that are well aligned with the core vision and competencies of their company. All that cost is something you could have put towards building differentiated value.

Classifying Market Problems

Tyner Blain

Differentiation – these are problems where, if solved, they would differentiate a product from the competition. Theodore Levitt may have developed the whole product model to help companies compete more effectively with their products.

Pricing Foundations

The Product Bistro

The contribution margin is a quick and dirty way to capture the value of each sale, and how to capture the potential profit for a pricing change (increase or decrease) and the likely volume differential. One topic that seems to trip up both new and experienced product managers is the process of pricing. As a recent post highlights, the most important lever we have in our bag of tricks to influence the profitability of our products and business, is the price.

TEI 092: Innovation mantras from R&D-with Dana A. Oliver - The Everyday Innovator – Resources for Product Managers and Innovators

Product Innovation Educators

That’s how you develop your intellectual property and develop products and brands that get differentiated and that you can establish premium pricing around. Research and development is tightly coupled with product management and innovation.

What matters most (to investors)?

Product Manager in Heels

Market Dynamics Differentiation Defensibility Rapid Iteration TEAM TEAM was the most important thing he focused on. customer customer experience differentiation investors market teamOccasionally, we have guest speakers at Babson College, and sometimes we get a really good guest speaker! Last week I had the pleasure of meeting Scott Friend from Bain Capital Ventures.

Disruptive Product Development – Jenine Lurie

Mind the Product

There really isn’t a lot of differentiation between insurance companies in terms of products offered.

The Benefits of a Shared View of Software Usage and Compliance Analytics


Innovative software companies leverage usage and compliance data to differentiate their products, maximize revenue opportunities and drive value for their customers. Nearly a century ago, Albert Einstein prophetically and poetically framed what remains one of our chief challenges with analytics. Not everything that can be counted counts,” he said, “and not everything that counts can be counted.”

Agile Through a Matrix Lens

Tyner Blain

This is what enables a sustainable competitive advantage , by enabling you to sustainably differentiate your product from competition, rapidly adapt to changing customer expectations and market conditions.

Agile 22

When the product is YOU

Under10 Playbook

Our product [statement of primary differentiation]. "If it's not fun, don't do it; it's time to get another job."—Alan —Alan Webber, Fast Company. Have you been out there lately? Hunting for that perfect job is both easier and harder than ever before.

Becoming the best!

Product Manager in Heels

In this article from which is called "What distinguishes the top 1% of product managers from the top 10%?" , the author talks about what most product managers do well, and what differentiates the top product managers.

Whole Product Game

Tyner Blain

To do that, it needed to allow users to address differentiated problems, or be differentiated in how it addressed those problems. Augmented product capabilities represented the differentiators for our product.

Good, Better, Best at McDonald’s

Pragmatic Marketing

Here is the ribbon to tie it together: There is little differentiation between a cheeseburger at McD’s and one at Burger King or Carl’s Jr or … But the Mac sauce is unique! It differentiates McDonald’s.

Design Disruptors (ProductTank NYC)

Mind the Product

Jenine says that passion, interest, and authenticity are the biggest differentiators. Design Disruptors was released by InVision in 2016.

UX 9

Three Reasons to Shift From Horizontal Products to Industry Solutions

High Octane Product Management

Making the shift from horizontal products to industry solutions boils down to differentiation…not just the marketing and messaging variety but adding product capabilities specific to key industry segments that deliver exponentially more value than generic one-size-fits-all products or services. For example, many cloud computing providers espouse IT cost savings and data security benefits while attempting to differentiate on technical superiority and service levels.

Selling Around Deficiencies, Rock Star Product Managers & The Functional Designer Role

High Octane Product Management

Differentiation and Innovation: Your Ticket to Surviving Product Commoditization. The B2B Product Manager Magazine April 2017 is now available. In this issue we cover everything from selling value in spite of your product’s deficiencies to what makes a rock star product manager to the criticality of the functional designer role. Plus tips for hiring the right product manager and getting unbiased customer feedback. View the April 2017 Issue.

Selling Around Deficiencies, Rock Star Product Managers & The Functional Designer Role

High Octane Product Management

Differentiation and Innovation: Your Ticket to Surviving Product Commoditization. The B2B Product Manager Magazine April 2017 is now available. In this issue we cover everything from selling value in spite of your product’s deficiencies to what makes a rock star product manager to the criticality of the functional designer role. Plus tips for hiring the right product manager and getting unbiased customer feedback. View the April 2017 Issue.

Overcoming Product Demo Objections

High Octane Product Management

Redirect the focus of your value proposition to the capabilities that address larger scale issues such as growth or competitive differentiation. If your sales team is forced to go on the defensive too often because of missing features, contact Proficientz about our Product Demo Training Workshop and learn how to sell the strategic value of your tactical products in a way that differentiates you from the competition and accelerates the sales process.

Product Training for Sales – More Buyer, Less Product!

High Octane Product Management

Contact us about our Positioning & Sales Enablement Courses that make it easy for your salespeople to sell differentiating value. Wealth made simple: news and articles from IRC Wealth. Product training for sales is one of the more daunting tasks for product managers and marketers and one of the biggest product rollout challenges in high-tech companies. You’ve created textbook sales and marketing materials.