Product Differentiation: How to Attract Customers to Your Services

The Product Coalition

differentiation marketing product-management product-differentiation product-developmentContinue reading on Product Coalition ».

Purpose vs. Product: Differentiate Your Strategy from Tactics (Portfolio & Roadmaps)

Johanna Rothman

Let's differentiate between the strategic and the tactical. The post Purpose vs. Product: Differentiate Your Strategy from Tactics (Portfolio & Roadmaps) appeared first on Johanna Rothman, Management Consultant.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Product Differentiation in SaaS: How to Make a Difference as a Product Manager

Userpilot

What’s product differentiation? What differentiation strategies can a product manager use to make the product stand out in a saturated market? Product differentiation is about highlighting the features of your product that make it stand out on the market.

Differentiate Yourself in an Already Clustered SaaS Market

ProductPlan

The winners emerging from the scrum of similar offerings differentiate themselves in significant, meaningful, and sometimes surprising ways. Combined with testimonials and case studies, this is a powerful tool in your differentiation arsenal.

Monetizing Analytics Features: Why Data Visualization Will Never Be Enough

Five years ago, data visualizations were a powerful way to differentiate a software application. Today, free visualizations seem to be everywhere. Two trends are forcing application providers to rethink how they offer analytics in their products.

BI vs. product analytics: Key differentiators

Mixpanel

The post BI vs. product analytics: Key differentiators appeared first on Mixpanel. In 2019, industry-leading Business Intelligence (BI) tools, Looker and Tableau, were acquired by Google and Salesforce for over $18 billion combined.

How to Differentiate Your IoT Product: Provide Insights Not Data

Daniel Elizalde IoT Blog

The post How to Differentiate Your IoT Product: Provide Insights Not Data appeared first on TechProductManagement. IoT products are known for producing large amounts of data. Some people even argue that the reason to deploy IoT products is to produce and collect all this data, that the data in itself is what provides the value. I don’t think so. In this post, I describe the importance of having a data strategy and […].

Product Positioning Tip 1 of 7: Use Results to Communicate Differentiation

Product Management University

You want that differentiation to play a starring role in your product positioning. The cleanest way to communicate the value of your differentiation is to tell prospective customers what they’ll be able to accomplish with your solutions versus the competition, why it’s important to their goals, and how those results make them more successful. The post Product Positioning Tip 1 of 7: Use Results to Communicate Differentiation appeared first on Proficientz.

How to Thrive in the “Ongoing Abnormal” by Building a Differentiating Customer Experience

IBI

As you’ll see, differentiating the customer experience (CX) is key to the resilience needed to go beyond surviving to thriving, despite our time’s unprecedented pressures. The New Path for Customer Experience Differentiation. Reading Time: 3 minutes.

Don’t Lose Sight of the Person: How To Optimize Customer Experiences

The Product Coalition

user-experience product-management product-differentiation technology customer-experienceAccording to Tanya Koshy, Fmr VP of Product at UserTesting Continue reading on Product Coalition ».

Best Practices for Deploying & Scaling Embedded Analytics

Today, sophisticated capabilities such as adaptive security, predictive analytics, workflow, and writeback are taking analytics far beyond basic dashboards and reports. With cutting-edge capabilities like these, application teams are able to differentiate their products from the competition.

Differentiation and Innovation: Your Ticket to Surviving Product Commoditization

Product Management University

Differentiation and innovation are your two best options! Differentiation. Differentiation boils down to unique positioning in your sales and marketing efforts with your products and company reputation serving up the proof points. Innovation and differentiation often go hand-in-hand. The upside to the customer is huge and you now have something tangible to differentiate your solutions from the competition.

How to Differentiate Your IoT Product: Provide Insights Not Data

Daniel Elizalde IoT Blog

The post How to Differentiate Your IoT Product: Provide Insights Not Data appeared first on Daniel Elizalde. IoT products are known for producing large amounts of data. Some people even argue that the reason to deploy IoT products is to produce and collect all this data, that the data in itself is what provides the value. I don’t think so. In this post, I describe the importance of having a data strategy and […].

Dear Strategy 130: How To Differentiate Between a Product Strategy and a Go-To-Market Plan

Dear Strategy

The post Dear Strategy 130: How To Differentiate Between a Product Strategy and a Go-To-Market Plan appeared first on Dear Strategy.

How To Differentiate Between a Product Strategy and a Go-To-Market Plan

Dear Strategy

On this month’s podcast ( Episode 130 ), I provided some tips on how to differentiate between a product strategy and a go-to-market plan. The post How To Differentiate Between a Product Strategy and a Go-To-Market Plan appeared first on Dear Strategy.

The Business Opportunity of Embedded Analytics: New Findings from 500+ Application Teams

Speaker: Josh Martin, Director of Product Marketing, Logi Analytics

But most companies don’t realize that the features they embed and how they develop have a lasting impact on revenue, customer churn, and competitive differentiation. Embedded analytics has evolved from an afterthought to a necessity.

Three Differentiators That Come From Achieving Founder-Market Fit

Innovatemap

We're all familiar with the concept of product-market fit, but what about founder-market fit

The Problem With Lack of Differentiation

Messages that Matter

You and your competitor have the same position What happens when your position doesn’t differentiate you from the competition? Lack of differentiation is one of several common, costly symptoms of poor positioning. Surprise! What affect does it have on marketing? And what about sales? It creates market confusion, which means your marketing isn’t noticed. It […

How to do a competitive analysis to differentiate your product

ProductBoard

We focus a lot on building a product or experience that best solves your customers’ needs. But of course, you’re not operating in a vacuum where you alone are trying to address those needs. Unless you’re running a monopoly operation, there are probably other companies building products to get the same set of customers. This is especially true in today’s SaaS environment where technology frameworks. Source. Ideas

Differentiation improves marketing and sales effectiveness

Messages that Matter

A big part of the problem is likely to be lack of differentiation, but it shouldn’t be. Do you wonder why your latest marketing campaign didn’t generate enough good leads? Or why too many sales opportunities stall or result in no decision? After all, marketing is done in public. All you have to do is […

The Art and Science of Explaining Your Product Strategy

Speaker: Jason Tanner, CEO of Applied Frameworks

Differentiated by Design – The Composition of a Strategically Grounded Digital Product

Emerge Insights

Then, you solve those challenges in a unique, relevant, and sustainable way that differentiates you from your competition. The post Differentiated by Design – The Composition of a Strategically Grounded Digital Product appeared first on EMERGE | Digital Product Agency.

Differentiated by design – The composition of a strategically grounded digital product

Emerge Insights

Then, you solve those challenges in a unique, relevant, and sustainable way that differentiates you from your competition. The post Differentiated by design – The composition of a strategically grounded digital product appeared first on EMERGE | Digital Product Agency.

Cost Differentiators: Resource Dodgers - Harness the Power of Idle Assets

Strategyzer

In our upcoming book, The Invincible Company , we investigate a series of business model mechanics that have propelled companies to success. Books Case Studies

Why differentiate, and how to do it

Messages that Matter

If you need to be convinced that differentiation is critical to effective marketing, or you’re convinced but don’t know how to do it, read on. The goal of positioning is to facilitate your target audience’s association of a significant benefit with your product or company. By consistently communicating an idea that has meaning and importance […]. Positioning

Better Learning, Better Results: A Guide for Product and Project Leaders

Continuous improvement is the differentiator that can drive your team to the next level. Download our 4-step guide to collaborative learning and position your team for success.

How to differentiate when you aren’t different

Messages that Matter

Differentiation was relatively easy. However, in today’s Software as a Service (Saas) world, differentiation […]. In the early days of B2B software, it was common for companies to have functionality no one else had in their market. Just identify the benefit of a really important piece of unique functionality and you had a potential positioning statement. Positioning

People Don’t Buy Capabilities, They Buy Knowledge

The Secret PM Handbook

So a little bit of embedded knowledge can create a lot of differentiation. The other piece of good news is that defaults and knowledge provide differentiation in two ways. Even if you can’t do it perfectly, if you put that capability into your product and our competitors don’t have it, at minimum you have a good differentiator. Product Management competitive differentiation innovation knowledgeThis guy might have too much knowledge. Knowledge is power.

Mental Models Applied: Using A 2×2 Chart For Handling Competitive Objections

The Secret PM Handbook

To use it, you have to be clear on your differentiators – what your product does better than your competitors. Think of two capabilities of your product, each of which is differentiating against some of your competitors. Because you chose differentiating capabilities, your competitors will all fall in one of the other quadrants. Our two most differentiating capabilities were project portfolio management and resource management.

What we shipped: 5 new features to help build a differentiated customer experience

Inside Intercom

At Intercom we think a lot about what it means to deliver a differentiated customer experience. Another key piece in delivering a differentiated customer experience is the Inbox. The post What we shipped: 5 new features to help build a differentiated customer experience appeared first on Inside Intercom.

The Executive's Guide to Empathy-Driven ROI

In this guide from UserTesting, learn why empathy is at the heart of your organization's success, and how to promote a more customer-centric culture that's constantly testing its products, services, and messaging to ensure a strong connection with customers.

People Don’t Buy Capabilities, They Buy Knowledge

The Secret PM Handbook

So a little bit of embedded knowledge can create a lot of differentiation. The other piece of good news is that defaults and knowledge provide differentiation in two ways. Even if you can’t do it perfectly, if you put that capability into your product and our competitors don’t have it, at minimum you have a good differentiator. Product Management competitive differentiation innovation knowledgeThis guy might have too much knowledge. Knowledge is power.

Product Vision vs. Product Strategy

ProductPlan

However, others will be a little loftier and less specific, such as establishing product differentiation and securing market share in the competitive landscape. Great products don’t happen by accident. They usually require both a great idea and excellent execution.

The 4 Types of Product Launches

ProductPlan

This means the messaging and marketing focus on educating the market about what differentiates their new product from the available alternatives. Product differentiation. Therefore, product differentiation takes the lead in what gets communicated and emphasized during the launch.

How To Differentiate Your Product When Competitors Solve the Same Problems

Product Management University

I can even remember a time or two when we lost a deal because our attempts to differentiate with technical explanations made us sound like the worst solution. The easier way to differentiate your product and highlight superior value is to shift the value narrative from customer problems & features to customer outcomes. Learn how to differentiate your product or better yet, create outcome-based solution positioning and get all the tools to implement it.

Rightpoint Launches Cadillac's Reimagined In-Vehicle Experience

Every company is either an experience company today or will need to reinvent themselves to become one. Learn how Cadillac is using research, experience design and organizational change to deliver a next-generation user experience.

What matters most (to investors)?

Product Manager in Heels

Market Dynamics Differentiation Defensibility Rapid Iteration TEAM TEAM was the most important thing he focused on. customer customer experience differentiation investors market teamOccasionally, we have guest speakers at Babson College, and sometimes we get a really good guest speaker! Last week I had the pleasure of meeting Scott Friend from Bain Capital Ventures.

4 Battle-Tested Ways to Improve Corporate Learning

LSA Global

Blog Differentiated Talent Talent Development Talent ManagementImprove Corporate Learning to Improve Performance. Organizations that strive to stay successful and competitive into the future must carefully consider how they manage top talent in a world that is increasingly dependent on technology. Fifty Percent of Jobs Will Be Automated. Experts say that within the next two decades about half of all jobs will be automated.

Product Management like a Golf Swing

The Product Bistro

One day, I was musing about the job of product manager, and what differentiates a good product manager from an okay one, and an analogy sprung to mind. Think about a golf swing. There is the addressing of the ball, the back swing, the forward swing, and ultimately the follow though. When you are teaching […]. product management essentials

Car service and observations

The Product Bistro

Regardless of miles, the oil gets changed every year, and this time it was the turn of the recommended brake fluid change, and replacement of the rear differential fluid. In late 2019, I traded in my Honda S2000 for an Acura RDX.

Design Hacks for Non-Designers: Ask Expert Laura Klein

Speaker: Laura Klein, Principal at Users Know and Author of UX for Lean Startups

We all have to make quick decisions about product interfaces, and there's not always a designer around when you need one. That doesn't mean that you're doomed to failure, though. Learn a few really common user experience design mistakes and how to avoid making them. Join UX designer and product management expert Laura Klein for a no-holds-barred Ask Me Anything session on UX design. Laura—principal of Users Know and author of Build Better Products and UX for Lean Startups—has over 20 years of experience helping companies innovate responsibly and improve their product development processes.