Differentiating Outcomes and Outputs in Practice – Product Thoughts #159

Tim Herbig

Whenever I work with product teams on putting my iterated version of Impact Mapping into practice, most of them stumble at the same stage: Differentiating Outputs from Outcomes. But let me assure you, that I rarely see, so product teams realize the difference through the visual connection/differentiation of … Continue reading "Differentiating Outcomes and Outputs in Practice – Product Thoughts #159".

Product Positioning Tip 1 of 7: Use Results to Communicate Differentiation

Proficientz

You want that differentiation to play a starring role in your product positioning. The cleanest way to communicate the value of your differentiation is to tell prospective customers what they’ll be able to accomplish with your solutions versus the competition, why it’s important to their goals, and how those results make them more successful. The post Product Positioning Tip 1 of 7: Use Results to Communicate Differentiation appeared first on Proficientz.

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How to Differentiate Your IoT Product: Provide Insights Not Data

Daniel Elizalde IoT Blog

The post How to Differentiate Your IoT Product: Provide Insights Not Data appeared first on TechProductManagement. IoT products are known for producing large amounts of data. Some people even argue that the reason to deploy IoT products is to produce and collect all this data, that the data in itself is what provides the value. I don’t think so. In this post, I describe the importance of having a data strategy and […].

Differentiation and Innovation: Your Ticket to Surviving Product Commoditization

Proficientz

Differentiation and innovation are your two best options! Differentiation. Differentiation boils down to unique positioning in your sales and marketing efforts with your products and company reputation serving up the proof points. Innovation and differentiation often go hand-in-hand. The upside to the customer is huge and you now have something tangible to differentiate your solutions from the competition.

5 Early Indicators Your Embedded Analytics Will Fail

Revenue 71% 60% 62% 52% 57% 49% 53% 42% Differentiate Your. differentiate their products, boost revenue, win new customers, and retain. Updating your application’s dashboards and reporting features. may feel optional—until suddenly it’s not. Watch for these 5 signs.

The Problem With Lack of Differentiation

Messages that Matter

You and your competitor have the same position What happens when your position doesn’t differentiate you from the competition? Lack of differentiation is one of several common, costly symptoms of poor positioning. Surprise! What affect does it have on marketing? And what about sales? It creates market confusion, which means your marketing isn’t noticed. It […

How to differentiate when you aren’t different

Messages that Matter

Differentiation was relatively easy. However, in today’s Software as a Service (Saas) world, differentiation […]. In the early days of B2B software, it was common for companies to have functionality no one else had in their market. Just identify the benefit of a really important piece of unique functionality and you had a potential positioning statement. Positioning

Three Differentiators That Come From Achieving Founder-Market Fit

Innovatemap

We're all familiar with the concept of product-market fit, but what about founder-market fit

Why differentiate, and how to do it

Messages that Matter

If you need to be convinced that differentiation is critical to effective marketing, or you’re convinced but don’t know how to do it, read on. The goal of positioning is to facilitate your target audience’s association of a significant benefit with your product or company. By consistently communicating an idea that has meaning and importance […]. Positioning

How to do a competitive analysis to differentiate your product

ProductBoard

We focus a lot on building a product or experience that best solves your customers’ needs. But of course, you’re not operating in a vacuum where you alone are trying to address those needs. Unless you’re running a monopoly operation, there are probably other companies building products to get the same set of customers. This is especially true in today’s SaaS environment where technology frameworks. Source. Ideas

The Business Opportunity of Embedded Analytics: New Findings from 500+ Application Teams

Speaker: Josh Martin, Director of Product Marketing, Logi Analytics

But most companies don’t realize that the features they embed and how they develop have a lasting impact on revenue, customer churn, and competitive differentiation. Embedded analytics has evolved from an afterthought to a necessity. The state of embedded analytics in 2018 is in flux.

Cost Differentiators: Resource Dodgers - Harness the Power of Idle Assets

Strategyzer

In our upcoming book, The Invincible Company , we investigate a series of business model mechanics that have propelled companies to success. Books Case Studies

How to Differentiate Your IoT Product: Provide Insights Not Data

Daniel Elizalde IoT Blog

The post How to Differentiate Your IoT Product: Provide Insights Not Data appeared first on Daniel Elizalde. IoT products are known for producing large amounts of data. Some people even argue that the reason to deploy IoT products is to produce and collect all this data, that the data in itself is what provides the value. I don’t think so. In this post, I describe the importance of having a data strategy and […].

People Don’t Buy Capabilities, They Buy Knowledge

The Secret PM Handbook

So a little bit of embedded knowledge can create a lot of differentiation. The other piece of good news is that defaults and knowledge provide differentiation in two ways. Even if you can’t do it perfectly, if you put that capability into your product and our competitors don’t have it, at minimum you have a good differentiator. Product Management competitive differentiation innovation knowledgeThis guy might have too much knowledge. Knowledge is power.

Mental Models Applied: Using A 2×2 Chart For Handling Competitive Objections

The Secret PM Handbook

To use it, you have to be clear on your differentiators – what your product does better than your competitors. Think of two capabilities of your product, each of which is differentiating against some of your competitors. Because you chose differentiating capabilities, your competitors will all fall in one of the other quadrants. Our two most differentiating capabilities were project portfolio management and resource management.

Design Hacks for Non-Designers: Ask Expert Laura Klein

Speaker: Laura Klein, Principal at Users Know and Author of UX for Lean Startups

We all have to make quick decisions about product interfaces, and there's not always a designer around when you need one. That doesn't mean that you're doomed to failure, though. Learn a few really common user experience design mistakes and how to avoid making them. Join UX designer and product management expert Laura Klein for a no-holds-barred Ask Me Anything session on UX design. Laura—principal of Users Know and author of Build Better Products and UX for Lean Startups—has over 20 years of experience helping companies innovate responsibly and improve their product development processes.

What we shipped: 5 new features to help build a differentiated customer experience

Inside Intercom

At Intercom we think a lot about what it means to deliver a differentiated customer experience. Another key piece in delivering a differentiated customer experience is the Inbox. The post What we shipped: 5 new features to help build a differentiated customer experience appeared first on Inside Intercom.

People Don’t Buy Capabilities, They Buy Knowledge

The Secret PM Handbook

So a little bit of embedded knowledge can create a lot of differentiation. The other piece of good news is that defaults and knowledge provide differentiation in two ways. Even if you can’t do it perfectly, if you put that capability into your product and our competitors don’t have it, at minimum you have a good differentiator. Product Management competitive differentiation innovation knowledgeThis guy might have too much knowledge. Knowledge is power.

How To Differentiate Your Product When Competitors Solve the Same Problems

Proficientz

I can even remember a time or two when we lost a deal because our attempts to differentiate with technical explanations made us sound like the worst solution. The easier way to differentiate your product and highlight superior value is to shift the value narrative from customer problems & features to customer outcomes. Learn how to differentiate your product or better yet, create outcome-based solution positioning and get all the tools to implement it.

4 Battle-Tested Ways to Improve Corporate Learning

Good Product Manager

Blog Differentiated Talent Talent Development Talent ManagementImprove Corporate Learning to Improve Performance. Organizations that strive to stay successful and competitive into the future must carefully consider how they manage top talent in a world that is increasingly dependent on technology. Fifty Percent of Jobs Will Be Automated. Experts say that within the next two decades about half of all jobs will be automated.

What matters most (to investors)?

Product Manager in Heels

Market Dynamics Differentiation Defensibility Rapid Iteration TEAM TEAM was the most important thing he focused on. customer customer experience differentiation investors market teamOccasionally, we have guest speakers at Babson College, and sometimes we get a really good guest speaker! Last week I had the pleasure of meeting Scott Friend from Bain Capital Ventures.

How The Growing Importance of Customer Retention is Changing Product Management

Mind the Product

Competition is increasing, products are becoming less differentiated, customers are becoming less loyal, and the cost of acquiring new customers is rising year after year. The SaaS industry is undergoing a quiet revolution.

Product Management like a Golf Swing

The Product Bistro

One day, I was musing about the job of product manager, and what differentiates a good product manager from an okay one, and an analogy sprung to mind. Think about a golf swing. There is the addressing of the ball, the back swing, the forward swing, and ultimately the follow though. When you are teaching […]. product management essentials

Solving Market Problems or Addressing Market Needs: Which is Better?

Proficientz

The market-problems approach forces you to spread resources thinner, compete and differentiate at a product level (feature wars) and usually means marketing and sales messages are fragmented across products and don’t tell a cohesive value story.

How to Focus on the Product Ideas That Matter

Mind the Product

A competitive analysis provided by the marketing team could highlight new opportunities to differentiate the product. There is no monopoly on good product ideas. They can come from many places. A sales request to add a new feature for a customer could contain an insight that would improve the product for everyone. Technical feedback from [.]. Read More. The post How to Focus on the Product Ideas That Matter appeared first on Mind the Product.

Demystifying the Technical Product Manager Role, By Anthony Ilukwe

Mind the Product

He highlights certain misconceptions and misunderstandings he sees in the community, and deconstructs what he sees as the key factors and skills that differentiate a technical product [.]. In this ProductTank Toronto talk, Anthony Ilukwe, then Director of Product at PathFactory, shares with us his views and experiences about the role of a Technical Product Manager (TPM).

Getting the Most Out of Product Roadmaps

ProductCraft

In addition, the optimal product roadmap inspires innovation by revealing your product’s strongest differentiators.

The Three Cs of Putting the Customer First

ProductCraft

What differentiates a mediocre product manager from a great product manager? Is it technical acumen? Superior planning and roadmapping skills? The answer may (or may not) surprise you. What separates a decent PM from a great one is their ability to empathize with the customer.

Powerful Product Positioning: Follow These Three Rules

Proficientz

Use Themes to Differentiate. Lastly, find the common value thread in those scenarios and use it as your headline or differentiation theme. If your positioning is all about products and fails to differentiate from the competition, contact us about a Product Positioning & Messaging workshop where you’ll learn how to develop positioning that convinces your buyers you know them as well as they know themselves.

How to build a high performing team culture in a remote environment

Miro

How to build a high performing team culture in a remote environmentBuilding a strong and differentiated team culture is pretty challenging. Add “remote” to the mix, and it becomes very clear, very fast that you’ll have your work cut out for you.It is possible however to build a strong remote team culture –we’ve seen some […]. The post How to build a high performing team culture in a remote environment appeared first on MiroBlog | A blog by Miro

Analytics Optimization: How Are You Spending Your Time?

TSIA

At TSIA, we stress that in order for businesses to create differentiating capabilities, they must focus on people, process, and technology. In this short 3-part interactive blog series, we plan to apply this logic to the question "How do we optimize an Analytics team?" " In this post, we will focus on technology

How to build a high performing team culture in a remote environment

Miro

How to build a high performing team culture in a remote environmentBuilding a strong and differentiated team culture is pretty challenging. Add “remote” to the mix, and it becomes very clear, very fast that you’ll have your work cut out for you.It is possible however to build a strong remote team culture –we’ve seen some […]. The post How to build a high performing team culture in a remote environment appeared first on MiroBlog | A blog by Miro

The Companies Currently Hiring PMs

ProductCraft

However, a number of businesses are continuing to invest in their product as a differentiator and preparing for a successful post-COVID future. The COVID-19 crisis has dramatically affected the global economy and job market. And unfortunately, PMs are not immune to these negative changes, with many organizations reducing the size of their product teams.

How leading companies in the Sales Force Automation market are positioned

Messages that Matter

If Gartner’s Magic Quadrant for Sales Force Automation (SFA) took into account marketing effectiveness, Microsoft and Oracle would get dinged for lack of differentiation. As you can see in this perceptual map, Oracle and Microsoft have almost identical positions which were determined by evaluating websites of all the companies in Gartner’s SFA Magic Quadrant: Positioning […

Top Skills Required in every Data Scientist and Data Analyst

DemandMatrix

While the roles of a Data Scientist and a Data Analyst may sound very alike, there are some core differentiators too. Different organizations may have different ways to define the core job roles and key responsibility areas for their big data roles. B2B data Technographics Data Enrichment

User Research For India’s Top Property Site – MagicBricks Case Study

StudioTeam

We also did our own competitor analysis , identifying differentiating features and services. MagicBricks is the go-to platform to buy, sell and rent property in India.

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How to Navigate Growth as a Product Manager

Daniel Elizalde IoT Blog

When business is booming, new challenges arise for getting features to market faster, scaling quickly, and differentiating your products from competitors. The job of a Product Manager can be challenging at even the most mature companies. But how do you manage growth at a company experiencing rapid success? So how do you navigate growth as […]. The post How to Navigate Growth as a Product Manager appeared first on Daniel Elizalde. Product Management Best Practices

The biggest difference between product and consulting work

Tim Herbig

For those of you who have been following my writing for quite some time now, this shouldn’t come as a surprise: I don’t believe much longer in the differentiation of domain product managers. Instead, I believe in the power of deploying (product) skills in whichever domain is necessary and staying close to some core values … Continue reading "The biggest difference between product and consulting work".

Feature prioritization in product management: the key to building products that sell

Product Management Unpacked

For example, feature choice is a balance of differentiating a product from its competitors while meeting existing customer needs. This also recognizes the fact that competitive issues and delivering on differentiation is more important than satisfying customers. 4.) Leg Up: These are features that add clearly differentiated value to your product. There are many methodologies for feature prioritization in product management.

Do BI vendors ignore competitors’ positions or follow the herd?

Messages that Matter

There are two polar opposite explanations for what I call “me-too” positioning which means no differentiation. Why do so many Business Intelligence (BI) software companies use “insights” as their position? Of the 19 BI companies evaluated in this 4th annual assessment, more than half (11) position around the notion of “insights.” Either the BI companies […]. B to B Solutions