Testing Product Names for SaaS: How to Choose Names for New Features

Usersnap

Having a great SaaS name places you in a great location on this map, closer to your target customers and farther away from your competitors, which is exactly what your unique brand needs. Why Your SAAS Product Needs A Strong Name. How Do You Get the Right SaaS Name?

Ask Steve: Naming and Branding

Under10 Playbook

A reader asks: When are branded names preferred over descriptive names? For your naming strategy, you should attempt to brand only one thing. Related post: Should you change a product name? Which will it be? The company, the portfolio, or the product?

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Positioning (and naming) in tiers

Under10 Playbook

In this case, it’s merely a naming convention; you would be unlikely to buy multiple products in the Kindle category. I was running a positioning exercise with a team of product managers and VPs.

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Do your personas have names?

Under10 Playbook

"Names are the hooks we hang ideas on." But… should your personas have names? ” Some teams use character names from TVs and movies, like “Data” and “Scotty” and “Rachel.” ” Some even attempt to make the names generic enough to be gender-neutral—remember “Androgynous Pat” character from SNL back in the 90s? Names are important. I prefer personas (and products) have real names.

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Should you change the product name?

Under10 Playbook

Names are the hooks we hang ideas on.—Al The old product name is out; we have a new, super-duper product name. Changing a project code name to a marketing brand name is nontrivial. That's why I always recommend that project names be offensive or embarrassing in some way so that developers don't fall in love with the project name. It's perhaps even harder to change names after an acquisition. Names matter.

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The Enigmatic Appeal of Project Names

Izenda

Of course you have already guessed that they are all code names given to projects, ones that eventually became well-known hardware or software. If you’ve worked for any amount of time in IT, you’ve most likely worked on a project that was given a code name. A code name separates it from regular work, making it noticeable while at the same time cloaking the specifics. And when it comes to marketing a new product, a cool project name can’t hurt either. Bad Project Names.

Emerge named #1 Global Leader in the 2020 Clutch Leaders Matrix for User Experience Companies

Emerge Insights

The post Emerge named #1 Global Leader in the 2020 Clutch Leaders Matrix for User Experience Companies appeared first on EMERGE | Digital Product Agency.

Product Managers Know How Valuable A Product Name Is

The Accidental Product Manager

As a product manager, you know just how important the name of your product is. We spend a great deal of time trying to come up with the right name that will match the product development definition for each of the products that we manage.

Emerge named Global Leader in the 2019 Clutch Leaders Matrix for Enterprise App Development Companies

Emerge Insights

The post Emerge named Global Leader in the 2019 Clutch Leaders Matrix for Enterprise App Development Companies appeared first on EMERGE | Digital Product Agency.

An experience by any other name: 5 types of UX you need to know

TryMyUI

The post An experience by any other name: 5 types of UX you need to know appeared first on TryMyUI Blog. People talk a lot about the versatility UX designers, but what the variety of UX? Here is a list of common forms UX takes, what makes them unique, and suggestions for how to test them.

productboard named a Rising Star on the Forbes 2018 Cloud100 and Why It Matters

ProductBoard

Yesterday we were named one of 20 Rising Stars as part of the Forbes 2018 Cloud100, the definitive list of the top 100 private cloud companies in the world, published by Forbes in collaboration with Bessemer Venture Partners and Salesforce Ventures.

What is an Epic and User Story? How to name Epics & User Stories?

The Product Coalition

Basic understanding of epics & user stories. Continue reading on ProductCoalition.com ». user-story-mapping agile epic jira product-management

Birst Named to Constellation ShortList™ for Cloud-Based Business Intelligence and Analytics Platforms for 4th Straight Time

Birst BI

Today, Constellation Research , a leading technology research and advisory firm based in Silicon Valley, announced that Birst, an Infor company, for the fourth consecutive time, has been named to the Constellation ShortList for Cloud-Based Business Intelligence and Analytics Platforms.

eG Innovations Named as a Top 10 Global Vendor for Continuous Application Performance Management

eG Innovations

We are proud to announce that eG Innovations’ flagship monitoring solution, eG Enterprise , was named among the top 10 CAPM tools in the 2019 Vendor Selection Matrix™ for CAPM. Continuous application performance management (CAPM) is a key focus area in the enterprise IT segment.

Centercode Named Finalist in 2019-20 Cloud Awards

Centercode

The post Centercode Named Finalist in 2019-20 Cloud Awards appeared first on Centercode. Laguna Hills, CA.

Let’s Abandon Customers and Users

Mironov Consulting

Then chose some more specific names and stick with them. </soapbox> Market Thinking Organizations Product Management Requirements clarity customers labels market focus naming users

Imaginary Cloud Named Top B2B Company in Portugal

Imaginary Cloud - Design

With all of the emerging technology trends the development world has to offer these days, it’s often challenging to find a solution that could work for you and your business that’s worth the investment. It’s important to know your specific needs and understand what your customers value, overall.

Alex Osterwalder and Rita McGrath Named Top 5 Business Thinkers in 2019

Business of Software Conference

The post Alex Osterwalder and Rita McGrath Named Top 5 Business Thinkers in 2019 appeared first on Business of Software USA. Never the smartest in the room… They say if you are the smartest person in the room, you are in the wrong room.

2020 Product Conferences

Product Talk

We are starting to pull together our 2020 conference list. This list is by no means exhaustive. If you know of a product conference that is not on the list and you think it should be, please feel free to recommend it in the comments or send an email to conferences@producttalk.org. We’ll also keep updating this list as we hear about more events. For 2020, I haven’t decided which conferences I’ll be attending or presenting at, but I’ll update this post once that changes.

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Product Validation In A Real-Life Scenario: Intercept Field Study

StudioTeam

It came with a large badge – displaying our profile photo and name. Copywriting, Local names. We used a variety of names in our article, search, and map to identify locations. Can you quickly tell what these names are?

What Qualities Make a Product Great?

Mind the Product

I remember once being asked in an interview: “Could you name a product you think is great?” What are the qualities that make up a great product? It pays to analyse them and consider how they all work together to make a product successful.

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2019 Product Conferences

Product Talk

We are starting to pull together our 2019 conference list. This list is by no means exhaustive. If you know of a product conference that is not on the list and you think it should be, please feel free to recommend it in the comments or send an email to conferences@producttalk.org. I haven’t decided what events I’ll be attending in 2019 yet, but as soon as I do, I’ll update this post. We’ll also keep updating this list as we hear about more events.

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Increase app downloads with the help of user psychology

StudioTeam

Logo, name, developer, and rating (or “Editor’s Choice” instead) are the most crucial things. If the logo or the name of the app is not appealing, or the rating is the lowest amongst these, I’m possibly not even going to click on them to check them out.

Inclusive Innovation: Eight Ways Product Managers Can Ship Better Product

ProductCraft

Digital assistants get female names (e.g., Siri, Alexa) whereas cognitive and expert AIs get male names (e.g., Recently, several companies have come under fire for building discriminatory and insensitive products. Watson, Ross.)

Six Types of “Product” Owners

Roman Pichler

As its name suggests, a product owner in Scrum is in charge of a product. Note that the choice of the name is intentional. The other product people involved should have roles whose names correctly reflect their scope of ownership, as I discuss below. Overview.

Yahoo to become Altaba

Under10 Playbook

The new name is meant to be a combination of the words “alternative and Alibaba,” according to a person familiar with the company’s thinking. I've never been a fan of nonsense names but then, my customers are primarily B2B rather than B2C.

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How to Use Personality Science to Drive Online Conversions

Nir Eyal

This exclusive book excerpt is from Vanessa’s new book, Captivate: The Science of Succeeding with People, which was recently named as one of Apple’s Most Anticipated Books of 2017.

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The 5 Pillars Of Good Design Leadership

StudioTeam

The reflex of leaders to create invincible structures and processes for their teams to operate incomes from the scientific management method developed a long time ago and for a very different working environment — namely factory assembly lines.

2017 Product Conferences

Product Talk

I often get and see on social media questions about upcoming product conferences. So we compiled a list. I say we because my assistant, Karen did most of the heavy-lifting. This list is by no means exhaustive. If you know of a product conference that is not on the list and you think it should be, please feel free to recommend it in the comments or send an email to conferences@producttalk.org. This year, I’ll be attending: Front Conference in Salt Lake City in May.

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A less known but powerful helping hand in product design: ethnographic research

StudioTeam

It has lots of names: field research , site visits, contextual inquiry, to mention a few. Don’t listen to your users is one of the ground rules of usability. What people say , what people do , and what people say they do are entirely different things.”

How to Start Screen Design and 8 Principles You Should Consider

StudioTeam

When we arrive at the page, we instantly see in the upper left corner that we landed on the page named NBC News. Another interesting point is reachability, namely, what we can reach with our fingers.

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Complete Guide To Building HIPAA Compliant Health Apps

Arkenea

Violation of the HIPAA guidelines can land you directly on the breach portal of the office of civil rights and the name of your healthcare practice or organization gets permanently inked on their wall of shame. […].

How service design changed the Super Bowl forever

StudioTeam

With loyalty programs, they can give discounts to returning customers, or a jersey with your name could be ready for pickup once you arrive at the venue.

User Research For India’s Top Property Site – MagicBricks Case Study

StudioTeam

Another good example of a problem, that is specific to the local context is that some cities are so big that many people don’t even know the different districts by name. MagicBricks is the go-to platform to buy, sell and rent property in India.

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Three Things Salespeople Need from Product Managers

280 Group

To help us dive in to this issue, we interviewed Dave Dersh, an extremely successful and experienced salesperson who has applied his trade for Apple, Dell, and Sun Microsystems to name a few.

5 Tech Trends in 2019 We Need to Consider as a Design Team

StudioTeam

Healthcare, financial management or education – just to name a few – started going through great digital transformation. Living in the present, I often forget how fast the world is changing.

What Is The Business Value Of Design?

StudioTeam

Interestingly, business leaders in companies with the best financial returns answered in a way that showed an implicit understanding of the four themes that the researchers uncovered when asked to name their single greatest design weakness.

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Mental Models Applied: Using A 2×2 Chart For Handling Competitive Objections

The Secret PM Handbook

Come up with spiffy names for the axes, and for the quadrants. I used “Right projects, right people” for the name of the magic quadrant. And then the obvious flipped names for the other quadrants. Clever names. Naming the quadrants is an art – I’m sure there are better names than I’ve come up with in a few minutes. Leave me your suggestions for quadrant names in the comments and I’ll update the post if I get some good ones!).

Use This Equation to Determine, Diagnose, and Repair Trust

First Round Review

Anne Raimondi has headed up product, marketing and operations at big names throughout tech. This one lesson is at the heart of her approach to leadership. Continue reading at First Round Review »

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Transformation Isn’t a Dirty Word

The Product Coalition

Recently I decided to join the CrossFit Cult, so named because of the cult-like devotion and loyalty CrossFitters develop for their sport… Continue reading on ProductCoalition.com ».