Ask Steve: Naming and Branding

Under10 Playbook

A reader asks: When are branded names preferred over descriptive names? For your naming strategy, you should attempt to brand only one thing. Related post: Should you change a product name? Which will it be? The company, the portfolio, or the product?

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Positioning (and naming) in tiers

Under10 Playbook

In this case, it’s merely a naming convention; you would be unlikely to buy multiple products in the Kindle category. I was running a positioning exercise with a team of product managers and VPs.

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The Enigmatic Appeal of Project Names

Izenda

Of course you have already guessed that they are all code names given to projects, ones that eventually became well-known hardware or software. If you’ve worked for any amount of time in IT, you’ve most likely worked on a project that was given a code name. A code name separates it from regular work, making it noticeable while at the same time cloaking the specifics. And when it comes to marketing a new product, a cool project name can’t hurt either. Bad Project Names.

Do your personas have names?

Under10 Playbook

"Names are the hooks we hang ideas on." But… should your personas have names? ” Some teams use character names from TVs and movies, like “Data” and “Scotty” and “Rachel.” ” Some even attempt to make the names generic enough to be gender-neutral—remember “Androgynous Pat” character from SNL back in the 90s? Names are important. I prefer personas (and products) have real names.

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Should you change the product name?

Under10 Playbook

Names are the hooks we hang ideas on.—Al The old product name is out; we have a new, super-duper product name. Changing a project code name to a marketing brand name is nontrivial. That's why I always recommend that project names be offensive or embarrassing in some way so that developers don't fall in love with the project name. It's perhaps even harder to change names after an acquisition. Names matter.

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An experience by any other name: 5 types of UX you need to know

TryMyUI

The post An experience by any other name: 5 types of UX you need to know appeared first on TryMyUI Blog. People talk a lot about the versatility UX designers, but what the variety of UX? Here is a list of common forms UX takes, what makes them unique, and suggestions for how to test them.

Product Managers Know How Valuable A Product Name Is

The Accidental Product Manager

As a product manager, you know just how important the name of your product is. We spend a great deal of time trying to come up with the right name that will match the product development definition for each of the products that we manage.

eG Innovations Named as a Top 10 Global Vendor for Continuous Application Performance Management

eG Innovations

We are proud to announce that eG Innovations’ flagship monitoring solution, eG Enterprise , was named among the top 10 CAPM tools in the 2019 Vendor Selection Matrix™ for CAPM. Continuous application performance management (CAPM) is a key focus area in the enterprise IT segment.

What to keep in mind when you are naming your product

Craft.io

What’s in a name? Choosing the name for a product, feature or company can seem rudimentary. We all begin giving names and inventing nick-names for objects, animals and people practically as soon as we can talk. Naming means homework. That which we call a rose.

What is an Epic and User Story? How to name Epics & User Stories?

The Product Coalition

Basic understanding of epics & user stories. Continue reading on ProductCoalition.com ». user-story-mapping agile epic jira product-management

productboard named a Rising Star on the Forbes 2018 Cloud100 and Why It Matters

ProductBoard

Yesterday we were named one of 20 Rising Stars as part of the Forbes 2018 Cloud100, the definitive list of the top 100 private cloud companies in the world, published by Forbes in collaboration with Bessemer Venture Partners and Salesforce Ventures.

Birst Named to Constellation ShortList™ for Cloud-Based Business Intelligence and Analytics Platforms for 4th Straight Time

Birst BI

Today, Constellation Research , a leading technology research and advisory firm based in Silicon Valley, announced that Birst, an Infor company, for the fourth consecutive time, has been named to the Constellation ShortList for Cloud-Based Business Intelligence and Analytics Platforms.

Centercode Named Finalist in 2019-20 Cloud Awards

Centercode

The post Centercode Named Finalist in 2019-20 Cloud Awards appeared first on Centercode. Laguna Hills, CA.

Let’s Abandon Customers and Users

Mironov Consulting

Then chose some more specific names and stick with them. </soapbox> Market Thinking Organizations Product Management Requirements clarity customers labels market focus naming users

Alex Osterwalder and Rita McGrath Named Top 5 Business Thinkers in 2019

Business of Software Conference

The post Alex Osterwalder and Rita McGrath Named Top 5 Business Thinkers in 2019 appeared first on Business of Software USA. Never the smartest in the room… They say if you are the smartest person in the room, you are in the wrong room.

Imaginary Cloud Named Top B2B Company in Portugal

Imaginary Cloud - Design

With all of the emerging technology trends the development world has to offer these days, it’s often challenging to find a solution that could work for you and your business that’s worth the investment. It’s important to know your specific needs and understand what your customers value, overall.

2020 Product Conferences

Product Talk

We are starting to pull together our 2020 conference list. This list is by no means exhaustive. If you know of a product conference that is not on the list and you think it should be, please feel free to recommend it in the comments or send an email to conferences@producttalk.org. We’ll also keep updating this list as we hear about more events. For 2020, I haven’t decided which conferences I’ll be attending or presenting at, but I’ll update this post once that changes.

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How coaching creates great leaders

Lead on Purpose

When I think of leaders who have built great companies, the first name that comes to mind is Steve Jobs. He was arguably one of the greatest CEOs of the modern business era. His vision transformed the personal computer, music, … Continue reading → Leadership Team Building assessment coaching mentor vision

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How coaching creates great leaders

Lead on Purpose

When I think of leaders who have built great companies, the first name that comes to mind is Steve Jobs. He was arguably one of the greatest CEOs of the modern business era. His vision transformed the personal computer, music, … Continue reading → Leadership Team Building assessment coaching mentor vision

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2019 Product Conferences

Product Talk

We are starting to pull together our 2019 conference list. This list is by no means exhaustive. If you know of a product conference that is not on the list and you think it should be, please feel free to recommend it in the comments or send an email to conferences@producttalk.org. I haven’t decided what events I’ll be attending in 2019 yet, but as soon as I do, I’ll update this post. We’ll also keep updating this list as we hear about more events.

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How to Use Personality Science to Drive Online Conversions

Nir Eyal

This exclusive book excerpt is from Vanessa’s new book, Captivate: The Science of Succeeding with People, which was recently named as one of Apple’s Most Anticipated Books of 2017.

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2017 Product Conferences

Product Talk

I often get and see on social media questions about upcoming product conferences. So we compiled a list. I say we because my assistant, Karen did most of the heavy-lifting. This list is by no means exhaustive. If you know of a product conference that is not on the list and you think it should be, please feel free to recommend it in the comments or send an email to conferences@producttalk.org. This year, I’ll be attending: Front Conference in Salt Lake City in May.

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Transformation Isn’t a Dirty Word

The Product Coalition

Recently I decided to join the CrossFit Cult, so named because of the cult-like devotion and loyalty CrossFitters develop for their sport… Continue reading on ProductCoalition.com ».

Why Product Managers Should Slot Feature Flags into Their Agile Roadmap

AB Tasty

If you get too detailed with your planning, you end up building a roadmap that is Agile in name alone but looks more like a traditional Waterfall roadmap. It’s easy to lose your way when building an Agile roadmap.

Three Things Salespeople Need from Product Managers

280 Group

To help us dive in to this issue, we interviewed Dave Dersh, an extremely successful and experienced salesperson who has applied his trade for Apple, Dell, and Sun Microsystems to name a few.

Mental Models Applied: Using A 2×2 Chart For Handling Competitive Objections

The Secret PM Handbook

Come up with spiffy names for the axes, and for the quadrants. I used “Right projects, right people” for the name of the magic quadrant. And then the obvious flipped names for the other quadrants. Clever names. Naming the quadrants is an art – I’m sure there are better names than I’ve come up with in a few minutes. Leave me your suggestions for quadrant names in the comments and I’ll update the post if I get some good ones!).

Use This Equation to Determine, Diagnose, and Repair Trust

First Round Review

Anne Raimondi has headed up product, marketing and operations at big names throughout tech. This one lesson is at the heart of her approach to leadership. Continue reading at First Round Review »

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Profile: Manuela Rios, Product Manager at Robinhood

ProductCraft

Name: Manuela Rios Role: Product Manager Company: Robinhood Background: Manuela Rios is a product manager at Robinhood, the fast-growing brokerage giving millions of people access to our financial system.

Yahoo to become Altaba

Under10 Playbook

The new name is meant to be a combination of the words “alternative and Alibaba,” according to a person familiar with the company’s thinking. I've never been a fan of nonsense names but then, my customers are primarily B2B rather than B2C.

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10 Product Conferences We’re Excited About in 2019

ProductCraft

Last January, LinkedIn named product management one of 10 most promising careers of 2018, with 30 percent more job openings year over year and a career advancement score of 8 out of 10. Glassdoor named it the ninth best job in America, with more job openings. 2018 was a good year to be a PM. The post 10 Product Conferences We’re Excited About in 2019 appeared first on ProductCraft by Pendo. Reviews Conferences

Product Love Podcast: Brandon Chu, VP of Product at Shopify (Part 1)

ProductCraft

If you’re an avid reader, you’ve probably seen the name “Brandon Chu” floating around the PM-focused parts of the internet. He’s the creator of the Black Box of Product Management, a site that “shines the light on the PM discipline.”

Your Holiday SEO Checklist: 6 Steps to Achieve Maximum Traffic and Revenue This Season

AB Tasty

At AB Tasty, the name of the game is optimizing your on-site customer experience to maximize conversions, but helping people find your site in the first place is just as important!

The First 30, 60 & 90 Days of a Fresh Product Manager: The Battle Plan

NextBigWhat

What does a Product Manager do? What are the different roles of a product manager? How does it differs in Enterprise vs. Consumer industry? What about MNC vs the Indian arm? What should a product manager do in the first 30, 60 and 90 days?

Profile: Kiki Hui, Product Manager at Rent the Runway

ProductCraft

Name: Kiana “Kiki” Hui Role: Product Manager Company: Rent the Runway Background: Kiki is a skilled product manager with a passion for building delightful user experiences.

A Candid Letter From a Product Management Instructor

280 Group

Names popped up on the list as students logged in, and I checked it carefully. I know that Certified Product Manager Online – Virtual Instructor Review is a mouthful of a product name! Believe me when I say that I’ve poured my heart and soul into our online training program.

How to Use AI to Boost Personalization in Untold Ways

AB Tasty

There’s a single key to modern marketing, and that key has a name: personalization. Today’s consumers crave a personalized experience. You need only look at the shopping habits of millennials to know that this is the case.

Customers value Results, not Tools

Folding Burritos

This focus on results has been described by many different names: It’s the pain we’re solving. As toolmakers , we tend to often be thinking (and talking) about the tools we make and the process of making them. We are Product Hunters , Thinkers , People , etc.

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Generative UX Research: A Complete Guide

dscout People Nerds

Exploratory, discovery, problem-space, foundational&#8230;generative research goes by many names. But its objective is always the same: know your users better, so you can to design for them well. Here&#8217;s a comprehensive framework to get you started

Practicing Decision Making with My Newborn Baby

The Product Coalition

One of the first decisions to be made is deciding on the name for the newborn baby. For that reason exactly, I know people who took months to name their child, and during all that time it was called “the baby”. Eventually, we had 4 names we both believed were good candidates.

Hiring a Product Manager – The Million Dollar Dilemma

Proficientz – Product Management University

Your question * Name *. You’re hiring a product manager. Do you hire an experienced product manager who can acquire domain expertise or a domain expert that can learn how to be a product manager? It’s a dilemma for many hiring managers.