Ask Steve: Naming and Branding

Under10 Playbook

A reader asks: When are branded names preferred over descriptive names? For your naming strategy, you should attempt to brand only one thing. Related post: Should you change a product name? Which will it be? The company, the portfolio, or the product?

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Positioning (and naming) in tiers

Under10 Playbook

In this case, it’s merely a naming convention; you would be unlikely to buy multiple products in the Kindle category. I was running a positioning exercise with a team of product managers and VPs.

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Product Managers Know How Valuable A Product Name Is

The Accidental Product Manager

As a product manager, you know just how important the name of your product is. We spend a great deal of time trying to come up with the right name that will match the product development definition for each of the products that we manage.

Do your personas have names?

Under10 Playbook

"Names are the hooks we hang ideas on." But… should your personas have names? ” Some teams use character names from TVs and movies, like “Data” and “Scotty” and “Rachel.” ” Some even attempt to make the names generic enough to be gender-neutral—remember “Androgynous Pat” character from SNL back in the 90s? Names are important. I prefer personas (and products) have real names.

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The 5 Levels of Analytics Maturity

No Longer Cutting It While every user may not be demanding “analytics” by name, study. FROM BASIC BUSINESS INTELLIGENCE REQUIREMENTS TO. SOPHISTICATED PRODUCT DIFFERENTIATORS Do the analytic offerings in your application make you stand out from the crowd? See where.

Should you change the product name?

Under10 Playbook

Names are the hooks we hang ideas on.—Al The old product name is out; we have a new, super-duper product name. Changing a project code name to a marketing brand name is nontrivial. That's why I always recommend that project names be offensive or embarrassing in some way so that developers don't fall in love with the project name. It's perhaps even harder to change names after an acquisition. Names matter.

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productboard named a Rising Star on the Forbes 2018 Cloud100 and Why It Matters

ProductBoard

Yesterday we were named one of 20 Rising Stars as part of the Forbes 2018 Cloud100, the definitive list of the top 100 private cloud companies in the world, published by Forbes in collaboration with Bessemer Venture Partners and Salesforce Ventures.

How coaching creates great leaders

Lead on Purpose

When I think of leaders who have built great companies, the first name that comes to mind is Steve Jobs. He was arguably one of the greatest CEOs of the modern business era. His vision transformed the personal computer, music, … Continue reading → Leadership Team Building assessment coaching mentor vision

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How coaching creates great leaders

Lead on Purpose

When I think of leaders who have built great companies, the first name that comes to mind is Steve Jobs. He was arguably one of the greatest CEOs of the modern business era. His vision transformed the personal computer, music, … Continue reading → Leadership Team Building assessment coaching mentor vision

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Use This Equation to Determine, Diagnose, and Repair Trust

First Round Review

Anne Raimondi has headed up product, marketing and operations at big names throughout tech. This one lesson is at the heart of her approach to leadership. Continue reading at First Round Review »

Mental Models Applied: Using A 2×2 Chart For Handling Competitive Objections

PM Hardcore

Come up with spiffy names for the axes, and for the quadrants. I used “Right projects, right people” for the name of the magic quadrant. And then the obvious flipped names for the other quadrants. Clever names. Naming the quadrants is an art – I’m sure there are better names than I’ve come up with in a few minutes. Leave me your suggestions for quadrant names in the comments and I’ll update the post if I get some good ones!).

The Product Cloud: An Integrated Toolchain Transforming Product Management

CI”), and continuous delivery (“CD”), to name a few. THE PRODUCT CLOUD Learn how a new integrated tool chain is. reshaping digital product management. WWW.PRODUCTCLOUD.IO

2017 Product Conferences

Product Talk

I often get and see on social media questions about upcoming product conferences. So we compiled a list. I say we because my assistant, Karen did most of the heavy-lifting. This list is by no means exhaustive. If you know of a product conference that is not on the list and you think it should be, please feel free to recommend it in the comments or send an email to conferences@producttalk.org. This year, I’ll be attending: Front Conference in Salt Lake City in May.

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How to Use Personality Science to Drive Online Conversions

Nir Eyal

This exclusive book excerpt is from Vanessa’s new book, Captivate: The Science of Succeeding with People, which was recently named as one of Apple’s Most Anticipated Books of 2017.

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Three Things Salespeople Need from Product Managers

280 Group

To help us dive in to this issue, we interviewed Dave Dersh, an extremely successful and experienced salesperson who has applied his trade for Apple, Dell, and Sun Microsystems to name a few.

Product Operations Dashboard

Product Management Lessons from the Trenches

Here are some steps that you can apply: Review your product’s instrumentation and if you haven’t already, create an inventory all of the events and their attributes: Event Name; When the event is triggered; Attributes captured along with the event (location, date/time, duration, etc).

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"Be a sponge". and other advice for the first 30 days of a new job

Product Manager in Heels

Learn your co-workers names quickly Ask questions and ask for help Don’t be the first person to ask about lunch – see what everyone else does. Starting a new job can be tough. I recently started a new job and some of the basic advice I learned years ago still applied.

What is product excellence?

ProductBoard

Product excellence defined Product excellence is the name of an approach to product management that emphasizes getting the right products to market faster through deep user insight, a clear product strategy, and coherent roadmap.

Yahoo to become Altaba

Under10 Playbook

The new name is meant to be a combination of the words “alternative and Alibaba,” according to a person familiar with the company’s thinking. I've never been a fan of nonsense names but then, my customers are primarily B2B rather than B2C.

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8 Keys to Getting Started

Product Management Lessons from the Trenches

so continuously be enthusiastic and encouraging about the work they are doing and make sure they publicly receive the acknowledgement they deserve (for example, we make sure to mention engineers name with each internal release notification?—?but

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The Value of Networking

Product Manager in Heels

The person at the front door sees everybody, and knows their name, and also is usually aware where the host is and can point you in their direction. It’s not about what you know, it’s about who you know. Boston is a “small” city - everyone knows each other.

Strategic Options for Mature Products

Roman Pichler

Apple has made considerable changes to the products throughout its life: it introduced apps, increased its size, improved the camera, and added face recognition, to name just a few. What Maturity Means. A product is mature if it has stopped growing: The benefits it creates no longer rise.

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The PM’s Toolbox: Product Management Tools and the Problems they Solve

UserVoice

Both platforms are designer-friendly solutions that power iterative interface wireframes, and both have some big names on their customer lists. In Invision’s corner, we have Salesforce, Uber, and Netflix to name a few, while companies like Disney, BBC, and Amazon.com rally behind Proto.io.

A guide to webform testing best practice

Userzoom

From a testing perspective, these workflows also require individuals to enter personal information, such as first name/last name, address, phone number, and so on. For example, entering in a first name feels the same whether it is your own name or someone else’s name). .

Portfolio Product Manager Responsibilities

Proficientz – Product Management University

Your question * Name *. To what extent should a product manager be concerned about the portfolio? Is there a portfolio product manager role? There are portfolio product manager roles, but all product managers share responsibilities for the portfolio. There are things you do to your products for purposes of customer retention and then there are things you do to your products in conjunction with other products to form solutions.

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Improve Your Results with Clear Value Propositions

Product Management Lessons from the Trenches

It explicitly includes competitors by name and requires you to provide your rationale for how the competitors’ products do not measure up. Thanks to everyone for all the positive feedback?—?online online and offline?—?on on last week’s post 8 Keys to Getting Started.

Customers value Results, not Tools

Folding Burritos

This focus on results has been described by many different names: It’s the pain we’re solving. As toolmakers , we tend to often be thinking (and talking) about the tools we make and the process of making them. We are Product Hunters , Thinkers , People , etc.

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Be a Balanced Product Leader, Not a Feature Broker or Product Dictator

Roman Pichler

As its name suggests, this leadership style mediates between different parties and tries to broker a deal. Feature Broker and Product Dictator. How do you best lead the stakeholders and development team as the person in charge of the product?

The Product Roadmap and the Release Plan

Roman Pichler

As their name suggests, these roadmaps focus on the goals the upcoming releases should provide. The second row states the name of the release like iOS 9.3 As its name suggests, it states the goal of a release, the benefit it should provide, and the reason for creating it.

The Clever PM’s Hierarchy of PM Needs

Clever PM

There’s a well-known theory in psychology known as Maslow’s Hierarchy of Needs, named after its creator Abraham Maslow. The concept behind this theory is that as human beings there are certain needs and interests that we seek to fulfill in a predictable priority — from physiological needs for food, water, and sleep up to social […]. Product Management Culture Definitions Good PM Influence Leadership PM Psychology

User Story Reflections

Roman Pichler

As its name suggests, a user story describes how a user or customer uses the product–a digital product is captured from the perspective of the users. Users.

When I built products the stupid way

Street Smart Product Manager

In 2007, ProductRepair (name changed), a market leader in its industry, was facing some serious threats: A rapidly maturing business. New “digitally native” entrants with greatly enhanced data collection abilities. A 100% call center based customer service model, with an escalating cost per interaction. Service partners with increasingly divergent strategies. Legacy IT infrastructure that made […].

Does your app save content offline? Humanize your filenames.

Joe Cotellese

Any application that bills it’s customers should have a human readable file name. It’s frustrating to have a folder full of poorly named files when you are trying to find a specific invoice. Come tax time I’m going to have a folder full of these poorly named files.

Mentorship and expectations

bpma ProductHub

And let me tell you a story: Mentor was actually a person’s name. The mentorship program at the Boston Product Management Association and how to make the best out of it. Why you might need a mentor in your life. Directing your own life can be equally exciting and daunting thing to do.

Growth Mindset in Product Management

Roman Pichler

But the opposite is true: A “person’s true potential is unknown (and unknowable)” and “it’s impossible to foresee what can be accomplished with years of passion, toil, and training”, as Carol Dweck—who coined the term growth mindset—writes in her aptly named book Mindset.

Product Management Priorities When Top Line Growth Hits a Wall

Proficientz – Product Management University

Your question * Name *. What should product management’s priorities be when your company’s growth hits the wall? Here are five key initiatives that product management should lead the charge on to generate more short-term revenue and drive more long-term growth.

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Getting Started with Search and Filters

Craft.io

To filter by a modifiers just click on its name or type it into the search box. For example: to filter by a container name, type in “Container:” and the container name. Some modifiers will allow you multi-selection without the need to re-type the modifier name.

19 Product Managers You Must Follow

Under10 Playbook

I'm pleased to be named as one of the 19 Product Managers You Must Follow by Mark Silver at Spectechular. He writes: In order for you to be up to date with the product management community I’ve compiled a list of product managers I think you must follow. Who are they? Read more at 19 Product Managers You Must Follow

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The Secret Product Management Framework

PM Hardcore

It’s in our name, right?) One of the most challenging questions about product management has been – in my experience – “What is Product Management?”. In this post, I share a simple model or framework to answer this question.

The T-Shaped Product Manager

Roman Pichler

As the name suggests, product-specific capabilities are limited to a single product or product portfolio. Leadership skills enable you to effectively guide the development team and lead the stakeholders, create an inspiring vision , and reach sustainable agreements , to name just a few.

Five Tips for Leveraging Empathy in Product Management

Roman Pichler

Why Empathy Matters. Possibly the most profound challenge in product management is to understand the needs of users and customers. Without developing the right understanding, our chances of creating a successful product are slim.

10 Tips for Creating an Agile Product Roadmap

Roman Pichler

It is built on the idea that goals are more important than features, and it consists of five elements: date, name, goal, features, and metrics, as the picture below shows. 1 Focus on Goals and Benefits.

Moving from Solutions to Problems

Folding Burritos

It is an important part of the induction process into the Toyota Production System, namely their problem-solving training. People from all over the company come to you with feature requests and ideas. From minor things like UI tweaks to major ones like a new Search feature.