Ask Steve: Naming and Branding

Under10 Playbook

A reader asks: When are branded names preferred over descriptive names? For your naming strategy, you should attempt to brand only one thing. Related post: Should you change a product name? Which will it be? The company, the portfolio, or the product?

Naming 130

Positioning (and naming) in tiers

Under10 Playbook

In this case, it’s merely a naming convention; you would be unlikely to buy multiple products in the Kindle category. I was running a positioning exercise with a team of product managers and VPs.

Naming 130

Do your personas have names?

Under10 Playbook

"Names are the hooks we hang ideas on." But… should your personas have names? ” Some teams use character names from TVs and movies, like “Data” and “Scotty” and “Rachel.” ” Some even attempt to make the names generic enough to be gender-neutral—remember “Androgynous Pat” character from SNL back in the 90s? Names are important. I prefer personas (and products) have real names.

Naming 100

Should you change the product name?

Under10 Playbook

Names are the hooks we hang ideas on.—Al The old product name is out; we have a new, super-duper product name. Changing a project code name to a marketing brand name is nontrivial. That's why I always recommend that project names be offensive or embarrassing in some way so that developers don't fall in love with the project name. It's perhaps even harder to change names after an acquisition. Names matter.

Naming 100

Let’s Abandon Customers and Users

Mironov Consulting

Then chose some more specific names and stick with them. </soapbox> Market Thinking Organizations Product Management Requirements clarity customers labels market focus naming users

"Be a sponge". and other advice for the first 30 days of a new job

Product Manager in Heels

Learn your co-workers names quickly Ask questions and ask for help Don’t be the first person to ask about lunch – see what everyone else does. Starting a new job can be tough. I recently started a new job and some of the basic advice I learned years ago still applied.

Yahoo to become Altaba

Under10 Playbook

The new name is meant to be a combination of the words “alternative and Alibaba,” according to a person familiar with the company’s thinking. I've never been a fan of nonsense names but then, my customers are primarily B2B rather than B2C.

B2C 75

How to Use Personality Science to Drive Online Conversions

Nir Eyal

This exclusive book excerpt is from Vanessa’s new book, Captivate: The Science of Succeeding with People, which was recently named as one of Apple’s Most Anticipated Books of 2017.

Naming 192

The Value of Networking

Product Manager in Heels

The person at the front door sees everybody, and knows their name, and also is usually aware where the host is and can point you in their direction. It’s not about what you know, it’s about who you know. Boston is a “small” city - everyone knows each other.

Be a Balanced Product Leader, Not a Feature Broker or Product Dictator

Roman Pichler

As its name suggests, this leadership style mediates between different parties and tries to broker a deal. Feature Broker and Product Dictator. How do you best lead the stakeholders and development team as the person in charge of the product?

The PM’s Toolbox: Product Management Tools and the Problems they Solve

UserVoice

Both platforms are designer-friendly solutions that power iterative interface wireframes, and both have some big names on their customer lists. In Invision’s corner, we have Salesforce, Uber, and Netflix to name a few, while companies like Disney, BBC, and Amazon.com rally behind Proto.io.

Merry Christmas – Take The Week Off!

The Accidental Product Manager

Here's Hoping That You Name Shows Up On The "Nice" List This Year! Loyal readers & subscribers, here’s hoping that this upcoming Christmas season week is a great week for you – I’m taking it off!

Naming 163

Does your app save content offline? Humanize your filenames.

Joe Cotellese

Any application that bills it’s customers should have a human readable file name. It’s frustrating to have a folder full of poorly named files when you are trying to find a specific invoice. Come tax time I’m going to have a folder full of these poorly named files.

Mentorship and expectations

bpma ProductHub

And let me tell you a story: Mentor was actually a person’s name. The mentorship program at the Boston Product Management Association and how to make the best out of it. Why you might need a mentor in your life. Directing your own life can be equally exciting and daunting thing to do.

The Product Roadmap and the Release Plan

Roman Pichler

As their name suggests, these roadmaps focus on the goals the upcoming releases should provide. The second row states the name of the release like iOS 9.3 As its name suggests, it states the goal of a release, the benefit it should provide, and the reason for creating it.

How coaching creates great leaders

Lead on Purpose

When I think of leaders who have built great companies, the first name that comes to mind is Steve Jobs. He was arguably one of the greatest CEOs of the modern business era. His vision transformed the personal computer, music, … Continue reading → Leadership Team Building assessment coaching mentor vision

How coaching creates great leaders

Lead on Purpose

When I think of leaders who have built great companies, the first name that comes to mind is Steve Jobs. He was arguably one of the greatest CEOs of the modern business era. His vision transformed the personal computer, music, … Continue reading → Leadership Team Building assessment coaching mentor vision

Getting Started with Search and Filters

Craft.io

To filter by a modifiers just click on its name or type it into the search box. For example: to filter by a container name, type in “Container:” and the container name. Some modifiers will allow you multi-selection without the need to re-type the modifier name.

Is MVP Dead?

bpma ProductHub

Is Minimum Viable Product Dead? – By Don Stoddard . Minimum Viable Product is a widely accepted concept; so why do so many people want to declare it dead? There are numerous articles now about MVP and why it no longer works.

User Story Reflections

Roman Pichler

As its name suggests, a user story describes how a user or customer uses the product–a digital product is captured from the perspective of the users. Users.

Pricing Advice to … Everyone

Pragmatic Marketing

A reader named David asked: “I’ve enjoyed learning more about pricing from reading your articles. Any thoughts about pricing for house painters?”. And the advice is for everyone. Before reading this blog, think about what advice you would give David. Maybe it’s better than mine.

A Day In the Life Of: Mo (Shlomo) Goltz, Senior Interaction Designer

UserTesting

Name: Mo (Shlomo) Goltz. Location: San Francisco. Official title: Senior Interaction Designer. Company: UserTesting. Tell us a bit about your background, and what you do for UserTesting now.

19 Product Managers You Must Follow

Under10 Playbook

I'm pleased to be named as one of the 19 Product Managers You Must Follow by Mark Silver at Spectechular. He writes: In order for you to be up to date with the product management community I’ve compiled a list of product managers I think you must follow. Who are they? Read more at 19 Product Managers You Must Follow

Naming 109

Product Backlog vs. Sprint Backlog

Proficientz – Product Management University

Your question * Name *. What’s the difference between a product backlog and a sprint backlog? There are two key differences between a product backlog and a sprint backlog. A sprint backlog typically covers a few sprints whereas a product backlog covers a much longer timeframe like one or two quarters. The second difference is the content and context within each document.

The Clever PM’s Hierarchy of PM Needs

Clever PM

There’s a well-known theory in psychology known as Maslow’s Hierarchy of Needs, named after its creator Abraham Maslow. The concept behind this theory is that as human beings there are certain needs and interests that we seek to fulfill in a predictable priority — from physiological needs for food, water, and sleep up to social […]. Product Management Culture Definitions Good PM Influence Leadership PM Psychology

Getting Started with Craft

Craft.io

We’ll start by creating a new product and giving it a name, for this one, we will name it WalkieDoggie. As our platform grows, we try to improve the Craft experience for our users as quickly and as seamlessly as possible.

Climbing the Product Management Career Ladder

bpma ProductHub

Product strategy managers, market segment managers, solution marketing managers, and portfolio managers, to name a few. Before you answer the question, consider the following: If you’re targeting investor-owned utilities, the name of the game is ultimately financial return to shareholders.

Getting Started with Search and Filters

Craft.io

To filter by a modifiers just click on its name or type it into the search box. For example: to filter by a container name, type in “Container:” and the container name. Some modifiers will allow you multi-selection without the need to re-type the modifier name.

Product Managers Prepare To Do Battle Over Golf Balls

The Accidental Product Manager

Costco felt that they had to do this because Titleist is named in over 2,577 patents that relate to golf balls. The world of golf balls turns out to contain a great deal of combat Image Credit: likeaduck. When you think about the game of golf, what do you think about?

Customer success metrics–and other innovation observations for product managers Apr 6, 2018

Product Innovation Educators

10 ways to validate product name ideas. While this article was written with business names in mind, the suggestions apply to product names as well.

Five Tips for Leveraging Empathy in Product Management

Roman Pichler

Why Empathy Matters. Possibly the most profound challenge in product management is to understand the needs of users and customers. Without developing the right understanding, our chances of creating a successful product are slim.

Understand Your Power To Claim Your Value (Part 2 of 3)

bpma ProductHub

Drawing on another’s positional or referent power, for example by name dropping, is a critical mistake when maneuvering a conflict. Bullying and name dropping expose you as someone who does not know how to manage conflict constructively and relies on others for influence.

6 Product Management Conferences You can Still Make in 2018

Craft.io

True to its name, the Turing Fest caters a tad more to the geeky persuasion among product professionals.

2018 Product Conferences

Product Talk

We are starting to pull together our 2018 conference list. This list is by no means exhaustive. If you know of a product conference that is not on the list and you think it should be, please feel free to recommend it in the comments or send an email to conferences@producttalk.org. I haven’t decided what events I’ll be attending in 2018 yet, but as soon as I do, I’ll update this post. We’ll also keep updating this list as we hear about more events.

The T-Shaped Product Manager

Roman Pichler

As the name suggests, product-specific capabilities are limited to a single product or product portfolio. Leadership skills enable you to effectively guide the development team and lead the stakeholders, create an inspiring vision , and reach sustainable agreements , to name just a few.

Writing Customer Success Stories Before You Build the Solution

Proficientz – Product Management University

You’ve mapped out how you’re going to improve the specific job tasks of named roles in ways that advance the goals of the department. The greatest athletes in every sport have one thing in common – the innate ability to see plays before they happen. If you’re a product manager, imagine how great it would be to envision the ultimate customer success stories before you build the product.

B2B 109

When I built products the stupid way

Street Smart Product Manager

In 2007, ProductRepair (name changed), a market leader in its industry, was facing some serious threats: A rapidly maturing business. New “digitally native” entrants with greatly enhanced data collection abilities. A 100% call center based customer service model, with an escalating cost per interaction. Service partners with increasingly divergent strategies. Legacy IT infrastructure that made […].

The Evolution of Modern Product Discovery

Product Talk

A number of people have asked me why I have a Portuguese name [Contextual Note: This event was in Lisbon, Portugal and Teresa Torres is a common Portuguese name.] Product management is evolving quickly.

10 Tips for Creating an Agile Product Roadmap

Roman Pichler

It is built on the idea that goals are more important than features, and it consists of five elements: date, name, goal, features, and metrics, as the picture below shows. 1 Focus on Goals and Benefits.

The Future Was Already Here – Bringing the Donuts 05/24/2016

Ken Norton

An Indianapolis entrepreneur named Stanley Brown is enthusiastic about virtual reality. How fast does technology move? -. With the financial backing of some friends, he has opened the first retail store dedicated to VR, where visitors can test-drive the newest headsets and apps. As The New York Times writes: “We’re too early and we know it