Let’s Abandon Customers and Users

Mironov Consulting

Then chose some more specific names and stick with them. </soapbox> Market Thinking Organizations Product Management Requirements clarity customers labels market focus naming users

Ask Steve: Naming and Branding

Under10 Playbook

A reader asks: When are branded names preferred over descriptive names? For your naming strategy, you should attempt to brand only one thing. Related post: Should you change a product name? Which will it be? The company, the portfolio, or the product?

Trending Sources

Positioning (and naming) in tiers

Under10 Playbook

In this case, it’s merely a naming convention; you would be unlikely to buy multiple products in the Kindle category. I was running a positioning exercise with a team of product managers and VPs.

Do your personas have names?

Under10 Playbook

"Names are the hooks we hang ideas on." But… should your personas have names? ” Some teams use character names from TVs and movies, like “Data” and “Scotty” and “Rachel.” ” Some even attempt to make the names generic enough to be gender-neutral—remember “Androgynous Pat” character from SNL back in the 90s? Names are important. I prefer personas (and products) have real names.

Should you change the product name?

Under10 Playbook

Names are the hooks we hang ideas on.—Al The old product name is out; we have a new, super-duper product name. Changing a project code name to a marketing brand name is nontrivial. That's why I always recommend that project names be offensive or embarrassing in some way so that developers don't fall in love with the project name. It's perhaps even harder to change names after an acquisition. Names matter.

10 Tips for Creating an Agile Product Roadmap

Roman Pichler

It is built on the idea that goals are more important than features, and it consists of five elements: date, name, goal, features, and metrics, as the picture below shows. 1 Focus on Goals and Benefits.

2017 Product Conferences

Product Talk

I often get and see on social media questions about upcoming product conferences. So we compiled a list. I say we because my assistant, Karen did most of the heavy-lifting. This list is by no means exhaustive. If you know of a product conference that is not on the list and you think it should be, please feel free to recommend it in the comments or send an email to conferences@producttalk.org. This year, I’ll be attending: Front Conference in Salt Lake City in May.

How to Use Personality Science to Drive Online Conversions

Nir Eyal

This exclusive book excerpt is from Vanessa’s new book, Captivate: The Science of Succeeding with People, which was recently named as one of Apple’s Most Anticipated Books of 2017.

19 Product Managers You Must Follow

Under10 Playbook

I'm pleased to be named as one of the 19 Product Managers You Must Follow by Mark Silver at Spectechular. He writes: In order for you to be up to date with the product management community I’ve compiled a list of product managers I think you must follow. Who are they? Read more at 19 Product Managers You Must Follow

The T-Shaped Product Manager

Roman Pichler

As the name suggests, product-specific capabilities are limited to a single product or product portfolio. Leadership skills enable you to effectively guide the development team and lead the stakeholders, create an inspiring vision , and reach sustainable agreements , to name just a few.

The Secret Product Management Framework

PM Hardcore

It’s in our name, right?) One of the most challenging questions about product management has been – in my experience – “What is Product Management?”. In this post, I share a simple model or framework to answer this question.

Merry Christmas – Take The Week Off!

The Accidental Product Manager

Here's Hoping That You Name Shows Up On The "Nice" List This Year! Loyal readers & subscribers, here’s hoping that this upcoming Christmas season week is a great week for you – I’m taking it off!

Mentorship and expectations

bpma ProductHub

And let me tell you a story: Mentor was actually a person’s name. The mentorship program at the Boston Product Management Association and how to make the best out of it. Why you might need a mentor in your life. Directing your own life can be equally exciting and daunting thing to do.

The PM’s Toolbox: Product Management Tools and the Problems they Solve


Both platforms are designer-friendly solutions that power iterative interface wireframes, and both have some big names on their customer lists. In Invision’s corner, we have Salesforce, Uber, and Netflix to name a few, while companies like Disney, BBC, and Amazon.com rally behind Proto.io.

Mental Models for Product Managers – Part 2

PM Hardcore

Name Image Description. Each quadrant has a name, such as the "Cash Cow" - products with large market share in markets with slow growth. Cash cows throw off cash (hence the name) that can be used to grow Stars - products with a small share in a high growth markets.

Why You Are Asking the Wrong Customer Interview Questions

Product Talk

Gazzaniga named this tendency to rationalize our behavior even when we can’t possibly know the reason as the “left brain interpreter” and later studies have shown that we all have an active “left brain interpreter.”.

Climbing the Product Management Career Ladder

bpma ProductHub

Product strategy managers, market segment managers, solution marketing managers, and portfolio managers, to name a few. Before you answer the question, consider the following: If you’re targeting investor-owned utilities, the name of the game is ultimately financial return to shareholders.

The Evolution of Modern Product Discovery

Product Talk

A number of people have asked me why I have a Portuguese name [Contextual Note: This event was in Lisbon, Portugal and Teresa Torres is a common Portuguese name.] Product management is evolving quickly.

When Is A Product Launch Not A Product Launch?

The Accidental Product Manager

Yes, this is an expensive undertaking; however, the value of the Samsung brand name is at stake here and so this kind of dramatic action is required. Sansung ran into problems with the launch of the Note 7 phone. Image Credit: Isriya Paireepairit.

Product Manager vs. Product Owner

Melissa Perri

It was all the same work I had been doing before, but now it had a different name. I liked this name. “What is the difference between a Product Owner and a Product Manager?”. It’s an interesting question and one that takes time to unpack.

Agile at Scale – Outcome Driven (or Broken)

Tyner Blain

Since this is a heavy name-dropping post, I will once again thank Andy Polaine ( @apolaine ) for the visual which is permanently grafted onto the concept of nested contexts for me now. Assigning the name of a good thing (like roadmaps) to the bad thing.

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UX Podcast – Mixed Methods


Along with these more traditional UX research names will be experts on listening, improv comedy and more. Looking for a great UX podcast? Season 2 of Mixed Methods starts September 7th. “Mixed Methods is a podcast interested in the how’s and why’s of user experience research.

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When I built products the stupid way

Street Smart Product Manager

In 2007, ProductRepair (name changed), a market leader in its industry, was facing some serious threats: A rapidly maturing business. New “digitally native” entrants with greatly enhanced data collection abilities. A 100% call center based customer service model, with an escalating cost per interaction. Service partners with increasingly divergent strategies. Legacy IT infrastructure that made […].

Webinar: Make UX a Part of the KPI Conversation With Universal Measures


Top KPIs in organizations might include sales revenue, customer value, conversion rates, inbound marketing ROI, and site traffic to name a few. Key Performance Indicators or KPIs are basic measures that are often front in center in most board rooms.

User Story Reflections

Roman Pichler

As its name suggests, a user story describes how a user or customer uses the product–a digital product is captured from the perspective of the users. Users.

Outside-In User Story Example

Tyner Blain

Instead of seeing 3 names, I saw two names and one phone number – not a good way to identify the participants. The app then checks the list of contacts on my phone – and for each matching phone number, replaces the phone number with the person’s name.

March 24: One-Day Product Leaders Workshop

Mironov Consulting

Sharing leader-level experiences helps us recognize patterns across companies team and give names to apparently-unique issues. What: One-Day Product Leaders Workshop. When: Friday, March 24, 2017. Roundtable dinner on Thursday evening, March 23.

7 Ways to Know That You Need a Head of Product

Mironov Consulting

Product names are unrelated, each has a unique pricing unit (per seat subscription, transaction fee, one-time fee) or licensing terms, and overlapping features slow down sales.

2018 Product Conferences

Product Talk

We are starting to pull together our 2018 conference list. This list is by no means exhaustive. If you know of a product conference that is not on the list and you think it should be, please feel free to recommend it in the comments or send an email to conferences@producttalk.org. I haven’t decided what events I’ll be attending in 2018 yet, but as soon as I do, I’ll update this post. We’ll also keep updating this list as we hear about more events.

Effective Product Roadmaps

Melissa Perri

Think back, before Google Maps, to what a real roadmap was- those things with tiny, tiny city names and thousands of squiggly lines. Product Roadmaps, in general, are confusing. The truth? Even the most experienced Product Managers still don’t have them fully figured out.

SaaS product management explained by 6 product managers


To name a few: Overall client sentiment. But sometimes you might end up hiring somebody just for the “Google” name on the resume and they end up not meeting the expectations. The rise of the SaaS model in the product space has been swift, to say the least.

The Future Was Already Here – Bringing the Donuts 05/24/2016

Ken Norton

An Indianapolis entrepreneur named Stanley Brown is enthusiastic about virtual reality. How fast does technology move? -. With the financial backing of some friends, he has opened the first retail store dedicated to VR, where visitors can test-drive the newest headsets and apps. As The New York Times writes: “We’re too early and we know it

The Rise of Modern Product Discovery

Product Talk

They include A/B testing , usability testing, customer development interviews , participatory design, and field observations, to name a few. I love that Marty Cagan and Jeff Patton have long been advocates of dual-track development.

Product Knowledge: Asset or Liability?

High Octane Product Management

Your question * Name *. Is product knowledge more of an asset or liability for a product manager? Is product knowledge important in a product management role? Absolutely! The more important question is how much product knowledge is required to be successful? If you’re not a technical product manager, you probably don’t need as much as you think. Consider the following: Product knowledge tells you HOW a product works.

What Is Software License Overuse?


Installations on CPUs other than those specified in a named CPU license. Software license overuse - also known as “unlicensed software” - occurs when the use of software exceeds the terms under which it is licensed, and presents a different set of challenges to software producers and their compliance programs than its close cousin, software piracy. First, overuse occurs within existing customer environments, so there is often sensitivity around compromising that relationship.

Decision Time: How Decision Rules Help You Make Better Product Decisions

Roman Pichler

As its name suggests, majority vote means that most of the people required to decide agree with the proposed solution or idea. Decisions, Decisions. “Is Is everybody OK with changing the release goal for Q3?”, asks Julie, the product manager.

Five Steps to Solutions-Driven Product Management

High Octane Product Management

Integrated solutions are the name of the new game. Here’s what makes solutions-driven product management such a challenge. The vast majority of product companies are a mishmash of products brought together through mergers and/or acquisitions. Each one throws another silo into the fire that further fragments strategies, product plans, R&D, marketing and sales.

Perfecting the Stealth Launch

Under10 Playbook

Come up with a meaningless name for the product. Congratulations. You’ve perfected the stealth launch! Your product is in the market but no one knows it.

Decisions, Decisions. Day three of design sprint.

Product Warrior

The team arrived, including the CEO who we had nick named "chief decision maker". Going into day three of the our first design sprint at Tes I was excited. Today we would make a decision and then flesh out what we will prototype. But were the solutions created yesterday any good?

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Brian Crofts – Innovation Requires Insights

Mind the Product

Brian joined Pendo from Namely, and formerly from Intuit, where he started his career in finance before finding his passion for product. Namely, a startup software company in New York City, was the company he went to for about seven or eight months after leaving Intuit. Brian Crofts , VP of Product at Pendo, believes uncovering and understanding client pain points allows him to build products that truly resonate.