Ask Steve: Naming and Branding

Under10 Playbook

A reader asks: When are branded names preferred over descriptive names? For your naming strategy, you should attempt to brand only one thing. Related post: Should you change a product name? Which will it be? The company, the portfolio, or the product?

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Positioning (and naming) in tiers

Under10 Playbook

In this case, it’s merely a naming convention; you would be unlikely to buy multiple products in the Kindle category. I was running a positioning exercise with a team of product managers and VPs.

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Do your personas have names?

Under10 Playbook

"Names are the hooks we hang ideas on." But… should your personas have names? ” Some teams use character names from TVs and movies, like “Data” and “Scotty” and “Rachel.” ” Some even attempt to make the names generic enough to be gender-neutral—remember “Androgynous Pat” character from SNL back in the 90s? Names are important. I prefer personas (and products) have real names.

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Should you change the product name?

Under10 Playbook

Names are the hooks we hang ideas on.—Al The old product name is out; we have a new, super-duper product name. Changing a project code name to a marketing brand name is nontrivial. That's why I always recommend that project names be offensive or embarrassing in some way so that developers don't fall in love with the project name. It's perhaps even harder to change names after an acquisition. Names matter.

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The 5 Levels of Analytics Maturity

No Longer Cutting It While every user may not be demanding “analytics” by name, study. FROM BASIC BUSINESS INTELLIGENCE REQUIREMENTS TO. SOPHISTICATED PRODUCT DIFFERENTIATORS Do the analytic offerings in your application make you stand out from the crowd? See where.

What to keep in mind when you are naming your product

Craft.io

What’s in a name? Choosing the name for a product, feature or company can seem rudimentary. We all begin giving names and inventing nick-names for objects, animals and people practically as soon as we can talk. Naming means homework. That which we call a rose.

productboard named a Rising Star on the Forbes 2018 Cloud100 and Why It Matters

ProductBoard

Yesterday we were named one of 20 Rising Stars as part of the Forbes 2018 Cloud100, the definitive list of the top 100 private cloud companies in the world, published by Forbes in collaboration with Bessemer Venture Partners and Salesforce Ventures.

eG Innovations Named as a Top 10 Global Vendor for Continuous Application Performance Management

eG Innovations

We are proud to announce that eG Innovations’ flagship monitoring solution, eG Enterprise , was named among the top 10 CAPM tools in the 2019 Vendor Selection Matrix™ for CAPM. Continuous application performance management (CAPM) is a key focus area in the enterprise IT segment.

What is an Epic and User Story? How to name Epics & User Stories?

The Product Coalition

Basic understanding of epics & user stories. Continue reading on ProductCoalition.com ». user-story-mapping agile epic jira product-management

Birst Named to Constellation ShortList™ for Cloud-Based Business Intelligence and Analytics Platforms for 4th Straight Time

Birst BI

Today, Constellation Research , a leading technology research and advisory firm based in Silicon Valley, announced that Birst, an Infor company, for the fourth consecutive time, has been named to the Constellation ShortList for Cloud-Based Business Intelligence and Analytics Platforms.

Let’s Abandon Customers and Users

Mironov Consulting

Then chose some more specific names and stick with them. </soapbox> Market Thinking Organizations Product Management Requirements clarity customers labels market focus naming users

How coaching creates great leaders

Lead on Purpose

When I think of leaders who have built great companies, the first name that comes to mind is Steve Jobs. He was arguably one of the greatest CEOs of the modern business era. His vision transformed the personal computer, music, … Continue reading → Leadership Team Building assessment coaching mentor vision

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How coaching creates great leaders

Lead on Purpose

When I think of leaders who have built great companies, the first name that comes to mind is Steve Jobs. He was arguably one of the greatest CEOs of the modern business era. His vision transformed the personal computer, music, … Continue reading → Leadership Team Building assessment coaching mentor vision

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2019 Product Conferences

Product Talk

We are starting to pull together our 2019 conference list. This list is by no means exhaustive. If you know of a product conference that is not on the list and you think it should be, please feel free to recommend it in the comments or send an email to conferences@producttalk.org. I haven’t decided what events I’ll be attending in 2019 yet, but as soon as I do, I’ll update this post. We’ll also keep updating this list as we hear about more events.

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2017 Product Conferences

Product Talk

I often get and see on social media questions about upcoming product conferences. So we compiled a list. I say we because my assistant, Karen did most of the heavy-lifting. This list is by no means exhaustive. If you know of a product conference that is not on the list and you think it should be, please feel free to recommend it in the comments or send an email to conferences@producttalk.org. This year, I’ll be attending: Front Conference in Salt Lake City in May.

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How to Use Personality Science to Drive Online Conversions

Nir Eyal

This exclusive book excerpt is from Vanessa’s new book, Captivate: The Science of Succeeding with People, which was recently named as one of Apple’s Most Anticipated Books of 2017.

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Practicing Decision Making with My Newborn Baby

The Product Coalition

One of the first decisions to be made is deciding on the name for the newborn baby. For that reason exactly, I know people who took months to name their child, and during all that time it was called “the baby”. Eventually, we had 4 names we both believed were good candidates.

Mental Models Applied: Using A 2×2 Chart For Handling Competitive Objections

The Secret PM Handbook

Come up with spiffy names for the axes, and for the quadrants. I used “Right projects, right people” for the name of the magic quadrant. And then the obvious flipped names for the other quadrants. Clever names. Naming the quadrants is an art – I’m sure there are better names than I’ve come up with in a few minutes. Leave me your suggestions for quadrant names in the comments and I’ll update the post if I get some good ones!).

Use This Equation to Determine, Diagnose, and Repair Trust

First Round Review

Anne Raimondi has headed up product, marketing and operations at big names throughout tech. This one lesson is at the heart of her approach to leadership. Continue reading at First Round Review »

A Candid Letter From a Product Management Instructor

280 Group

Names popped up on the list as students logged in, and I checked it carefully. I know that Certified Product Manager Online – Virtual Instructor Review is a mouthful of a product name! Believe me when I say that I’ve poured my heart and soul into our online training program.

10 Product Conferences We’re Excited About in 2019

ProductCraft

Last January, LinkedIn named product management one of 10 most promising careers of 2018, with 30 percent more job openings year over year and a career advancement score of 8 out of 10. Glassdoor named it the ninth best job in America, with more job openings. 2018 was a good year to be a PM. The post 10 Product Conferences We’re Excited About in 2019 appeared first on ProductCraft by Pendo. Reviews Conferences

Yahoo to become Altaba

Under10 Playbook

The new name is meant to be a combination of the words “alternative and Alibaba,” according to a person familiar with the company’s thinking. I've never been a fan of nonsense names but then, my customers are primarily B2B rather than B2C.

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Three Things Salespeople Need from Product Managers

280 Group

To help us dive in to this issue, we interviewed Dave Dersh, an extremely successful and experienced salesperson who has applied his trade for Apple, Dell, and Sun Microsystems to name a few.

What is product excellence?

ProductBoard

Product excellence defined Product excellence is the name of an approach to product management that emphasizes getting the right products to market faster through deep user insight, a clear product strategy, and coherent roadmap.

How to Use AI to Boost Personalization in Untold Ways

AB Tasty

There’s a single key to modern marketing, and that key has a name: personalization. Today’s consumers crave a personalized experience. You need only look at the shopping habits of millennials to know that this is the case.

Customers value Results, not Tools

Folding Burritos

This focus on results has been described by many different names: It’s the pain we’re solving. As toolmakers , we tend to often be thinking (and talking) about the tools we make and the process of making them. We are Product Hunters , Thinkers , People , etc.

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The PM’s Toolbox: Product Management Tools and the Problems they Solve

UserVoice

Both platforms are designer-friendly solutions that power iterative interface wireframes, and both have some big names on their customer lists. In Invision’s corner, we have Salesforce, Uber, and Netflix to name a few, while companies like Disney, BBC, and Amazon.com rally behind Proto.io.

"Be a sponge". and other advice for the first 30 days of a new job

Product Manager in Heels

Learn your co-workers names quickly Ask questions and ask for help Don’t be the first person to ask about lunch – see what everyone else does. Starting a new job can be tough. I recently started a new job and some of the basic advice I learned years ago still applied.

Best Growth Strategy for Mature Products

Proficientz – Product Management University

Your question * Name *. What’s the best growth strategy for a mature product portfolio? The best growth strategy depends on your current market position. Here are two considerations. Market Penetration Strategy.

The Product Roadmap and the Release Plan

Roman Pichler

As their name suggests, these roadmaps focus on the goals the upcoming releases should provide. The second row states the name of the release like iOS 9.3 As its name suggests, it states the goal of a release, the benefit it should provide, and the reason for creating it.

The Value of Networking

Product Manager in Heels

The person at the front door sees everybody, and knows their name, and also is usually aware where the host is and can point you in their direction. It’s not about what you know, it’s about who you know. Boston is a “small” city - everyone knows each other.

What Do Good Business Requirements Look Like?

Proficientz – Product Management University

Your question * Name *. What are the common characteristics that all good business requirements possess? Good business requirements are a true representation of how your target customers see themselves, without any bias to your products or services. One of the most challenging things for product managers is writing business requirements from the customer’s perspective.

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What Do Good Business Requirements Look Like?

Proficientz – Product Management University

Your question * Name *. What are the common characteristics that all good business requirements possess? Good business requirements are a true representation of how your target customers see themselves, without any bias to your products or services. One of the most challenging things for product managers is writing business requirements from the customer’s perspective.

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When I built products the stupid way

Street Smart Product Manager

In 2007, ProductRepair (name changed), a market leader in its industry, was facing some serious threats: A rapidly maturing business. New “digitally native” entrants with greatly enhanced data collection abilities. A 100% call center based customer service model, with an escalating cost per interaction. Service partners with increasingly divergent strategies. Legacy IT infrastructure that made […].

Product Manager Writing Skills to Grow Your Influence

Proficientz – Product Management University

Your question * Name *. How important are good writing skills for product managers? The short answer is, really, really important. You’ve written an MRD that (in your own mind) is a masterpiece, but no one’s reading it! You have to explain the gist of it in every meeting.

Product Management Culture: Can You Measure It?

Proficientz – Product Management University

Your question * Name *. I’m considering jobs at several companies. How do I determine the importance of product management in a company’s culture? The product management culture in a company may be more evident outside the product management function.

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19 Product Managers You Must Follow

Under10 Playbook

I'm pleased to be named as one of the 19 Product Managers You Must Follow by Mark Silver at Spectechular. He writes: In order for you to be up to date with the product management community I’ve compiled a list of product managers I think you must follow. Who are they? Read more at 19 Product Managers You Must Follow

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A guide to webform testing best practice

Userzoom

From a testing perspective, these workflows also require individuals to enter personal information, such as first name/last name, address, phone number, and so on. For example, entering in a first name feels the same whether it is your own name or someone else’s name). .

The Clever PM’s Hierarchy of PM Needs

Clever PM

There’s a well-known theory in psychology known as Maslow’s Hierarchy of Needs, named after its creator Abraham Maslow. The concept behind this theory is that as human beings there are certain needs and interests that we seek to fulfill in a predictable priority — from physiological needs for food, water, and sleep up to social […]. Product Management Culture Definitions Good PM Influence Leadership PM Psychology

Modus Turns Eight Years Old!

Modus Create

For the fourth year in a row, we were named to the Inc. We were also named to the Washington Business Journal 75 Fastest Growing Companies list in the DC area, and the #9 best remote employer by FlexJobs. It’s our 8th birthday today!