Travel Apps: 2020 Mobile Customer Engagement Benchmarks
JUNE 16, 2020
If there’s one industry that was impacted the most by COVID-19, it might be the travel industry. One of the primary locations that travel brands interact with customers is through their mobile apps. Usually, this is the easiest place for customers to quickly make changes to flight reservations and travel plans. If you’re a product manager or mobile marketer for a travel brand, put yourself in your customer’s shoes. Average app rating for travel apps.