Can an Advertising-Driven Business Model Coexist With Products That Users Love?

Mind the Product

How can we design products that users love, while also building a sustainable business model through advertising? User experience and advertisements seem incompatible. . Advertising would have to be smarter. The IAB’s ‘New Standard Ad Unit’ portfolio (including VR advertising).

So What’s Wrong With Twitter?

The Accidental Product Manager

The company has had to tell its investors that they believe that the advertising market that they serve has less demand than they’d like and the next few quarters might see small growth also. Everything was going great at Twitter, what happened? Image Credit: Kooroshication.

Trending Sources

What’s A Cola Product Manager To Do When Your Product Goes Flat?

The Accidental Product Manager

Due to years and years of spending on enormous advertising campaigns, many of us instantly think of drinking a Coke when we want something cold and sweet. The advertising campaign is probably a good idea in order to plant the idea of having a Coke in our heads.

Behavior Drives Pricing Drives Behavior

Under10 Playbook

the Post is getting advertisers to subsidize the Sunday paper, reducing readers’ costs in exchange for advertising. By encouraging me to buy the bundle, they can claim increased readership for the advertisers.

What Would You Do If Walmart Turned Off Your Gas?

The Accidental Product Manager

Due to years and years of spending on enormous advertising campaigns, many of us instantly think of drinking a Coke when we want something cold and sweet. What would you do if your biggest customer decided to go it alone? Image Credit: Wil C.

When Hollywood Meets Silicon Valley: Why Big Media Needs Product Management

Mind the Product

Compounding these platform-migration challenges, there is also a growing consumer intolerance for pre-roll and mid-roll video advertising, and a growing reluctance to pay high subscription fees for large bundles of content (i.e.

The Only Product Metric that Matters by Josh Elman

Mind the Product

A daily interaction like Facebook is great for advertising businesses, but an infrequent cycle like Airbnb might require a transactional value instead.

Features do not a Product Roadmap Make

Tyner Blain

Improvements to the mobile shopping experience happen in conjunction with a change in inventory, a partnership with another company, and a targeted advertising campaign.

How Product Managers Are Turning Cereal Into A Global Food

The Accidental Product Manager

If you said “Disney”, then good news – roughly a billion dollars of advertising over the years has done its job in creating a solid product development definition. Do you know how to prepare a bowl of cereal? Image Credit: musicfanatic29. I’ve got a question for you.

Behind Every Great Product

svpg

Sales was nervous that this idea of a self-service advertising platform would diminish the value of what the sales team was trying to sell. Some were just plain uncomfortable with advertising. Once Jane understood the constraints and concerns she was able to advocate for a solution that she believed would address the issues yet enable countless small businesses to get a much more effective advertising solution. Article: Behind Every Great Product.

Lewis Lin’s Favorite Books for PMs

Product Bookshelf

ACTION : Read and analyze interesting books, newspapers, advertisements, or anything new you come across. The product management interview process is intimidating because it tests your expertise and domain knowledge in many different areas. I asked Lewis C.

Books 30

Why you Need a Product Analytics Playbook

Mind the Product

Without retention, your product is a leaky bucket; you can pour in as many dollars as you like into marketing, advertising, and other means of user acquisition, and still wind up with no long-term users—which means no sustainable growth and no means to generate revenue.

Behind Every Great Product by Marty Cagan

Mind the Product

Manning had to work out the real issues, says Cagan, and had to address the nervousness about advertising.

7 roadmap templates for creating organization-wide alignment & communication

Roadmunk

It charts all priorities and initiatives across all channels that marketing is responsible for—such as content, digital advertising and events. Roadmapping isn’t an exercise reserved solely for product teams—or rather, it shouldn’t be.

Are Your User Surveys Telling You Enough?

Revulytics

As we try to push response rates by advertising on social media, we introduce the possibility that we might be pulling answers from titles and roles that aren’t necessarily helpful for us to hear from. In a delightful new spot for Samsung’s Gear VR , an ostrich stumbles into a set of the virtual reality sunglasses, which click on and simulate that he is soaring into the clouds, a dream-like sequence all irresistibly set to the tune of Elton John’s “Rocket Man.”

Tactics for Redesigning and Relaunching Legacy Products

Mind the Product

Real Deadline: Advertising sponsorships were sold around a specific date. In this talk at ProductTank NYC I recounted five tactics I learned while helping relaunch dozens of digital products over the last decade, and then used to successfully relaunch ICv2.com.

Product Marketing at Stack Overflow – Alexa Scordato

Mind the Product

Many people assume that marketing is mostly just the external campaigns such as advertisements and social media, when marketing really starts internally with identifying the core brand. Alexa Scordato is the VP of marketing at Stack Overflow.

TEI 139: Crisis management for product managers – with Jim Parham

Product Innovation Educators

Jim is the Chief Operating Officer at Hirons, an advertising and public relations company based in Indianapolis. Useful links: Hirons advertising and public relations. Jim is the Chief Operating Officer at Hirons, an advertising and public relations company based in Indianapolis.

How Product Managers Can Find More Customers

The Accidental Product Manager

The firm was small and so creating a large advertising campaign was out of the question. Finding new customers requires a bit of multitasking Image Credit: Ryan Ritchie. I’m pretty sure that we all know and understand that product managers don’t work in sales.

The Role of Growth in Mobile Product Development

Amplitude

Is our advertising team ready to launch an install and re-engagement campaign? This is a guest post from Al Harnisch from Prolific Interactive , an Amplitude Solutions Partner.

Pokemon Go: One Year On

Mind the Product

Perhaps those occasional funny photos of a Pikachu boarding a train are a good form of social advertising, though I even doubt that. A year ago I wrote an article about the explosion of Pokemon Go.

Drive Additional Inbound Leads With These 4 Rules for Mobile Marketing

Pragmatic Marketing

Create Native Advertising Opportunities. Native advertising offers the advantage of blending into the stream of content that people digest every time they use their mobile devices. By Sophorn Chhay.

Sales Channel Considerations

The Product Bistro

The key attributes are often that they have a wide selection of products from many vendors, they do their own market development (lead generation, advertising, promotion, etc), and they typically get a significant discount off the list price (25% – 50%) in exchange for their efforts. One advantage of my many career stops, and the multitude of different industries I have been associated with is the wide range of experience with different sales organization structures.

Fake Sales at Top Retailers: The Power of Discounts

Pragmatic Marketing

Los Angeles City Attorney Mike Feuer filed a lawsuit against Macy’s, Kohls, JC Penney and Sears for deceptive advertising. These firms allegedly advertised a high original price with a low sale price without ever having sold the product at the advertised original price.

Gadi Weiszlovits Lahav and Richard Still – Scaling up without slowing down

Mind the Product

For a digital first publisher such as the FT, every extra second which their website takes to load, accounts to millions in lost revenue from subscribers and advertisers. Gadi Weiszlovits Lahav (Head of Product at FT.com) and Richard Still (Technology Director at FT.com) tell ProductTank London how to scale quickly and successfully. Their advice is to focus on the right technology, agile processes and great people to create the culture and operation you need.

Inspiration: Half the money I spend.

Under10 Playbook

Half the money I spend on advertising is wasted, and the trouble is, I don't know which half.—John John Wanamaker was a United States merchant, religious leader, civic and political figure, considered by some to be the father of modern advertising and a "pioneer in marketing."

The Innovator’s Solution

Product Bookshelf

Product managers must break free from patterns which make them susceptible to disruption from new entrants. To successfully introduce new products, produce managers need to use jobs-to-be-done segmentation rather than product- or customer-based segmentation.

Is product marketing the same as marketing? (I say no)

Under10 Playbook

But for others, “marketing” is a department, often associated primarily with advertising and branding. I’m often asked to differentiate product marketing from marketing (or marketing communications, if you prefer).

Are We Doing Content Marketing Right?

Pragmatic Marketing

The worst offenders are people who promote coupons and discounts on social channels and call it content marketing or social-media marketing when it is simply advertising. A few months ago, during a content marketing panel at the Texas Marketing Summit in Houston, I came to the conclusion that our understanding of content marketing is still in its infancy, much like social media was eight years ago. We have a lot of opportunity for improvement and much to learn as marketers.

Moneyball marketing

Under10 Playbook

Many today rely on similar marketing folklore: the value of trade shows and events; the need for programs to generate sales leads; the value of advertising. Perhaps the book that most influenced me recently was Moneyball, by Michael Lewis, first published in 2004.

Product managers and the whole product

Under10 Playbook

He called the 800 number printed in an advertisement and reached the main headquarters in Virginia. The hard part is implementing the decision, not making it.—Guy —Guy Kawasaki. A researcher called organizations to evaluate how they handled inquiries.

The Lean Product Process

Product Bookshelf

Starting with the basic equation Profit = Revenue – Cost , Olsen outlines fundamental business equations for advertising and subscription revenue models.

Why Marketing Should Go Agile

Pragmatic Marketing

Buyers make their decisions as the result of conversations, not through traditional one-way advertising. In this era of specialization, it is tempting to organize marketing departments around skill sets: PR, advertising, social media, etc.

Invisible Engines

Product Bookshelf

Similarly, newspapers and magazines make more from advertisers than they do from subscriptions.

Designing a platform business

Product Bookshelf

One side can be charged to access the other, or a third party can be brought in and charged for advertising. Successful platform design requires a focus on interactions, a clear set of incentives for producers and effective filters for consumers.