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AI in Advertising: Using AI to Predict Ad Performance

The Product Coalition

Advertising is a crucial aspect of any business that aims to reach its target audience and increase revenue. By doing so, advertisers can make informed decisions about which ad creative to launch, optimizing their ad spend and maximizing their return on investment. However, creating effective ad creatives is not always an easy task.

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Steal These 3 Advertising Secrets–To Use As Motivation Hacks

Nir Eyal

We’re all wired with a knee-jerk “don’t tell […] The post Steal These 3 Advertising Secrets–To Use As Motivation Hacks appeared first on Nir and Far. The reason why you hate being micromanaged by your boss is the same reason why, as a kid, you refused to put your coat on when your mom told you to bundle up.

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Product-focused Advertising: Types, Tips & How Userpilot Can Help

Userpilot

Enter: product-focused advertising. TL;DR Product-focused advertising is a marketing strategy that aims to generate interest in a specific product by highlighting its key features and benefits. Types of product-focused advertising every product marketing manager should consider: Product-led growth. Let’s find out more!

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7 Product Advertising Examples to Inspire Your Next SaaS Campaign

Userpilot

In this article, we’ll explore 7 product advertising examples to inspire you—from video ads and social media marketing to events and blogging. TL;DR Product and digital advertising come in different packages. Here are seven of the best advertising campaign examples in SaaS: 1. Buffer value-based advertising.

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Leading Advertising and Analytics Company Outperforms With a Graph Database

The company is using this graph to provide advertisers an ability to deliver commercials more successfully than ever before. Xandr, a division of AT&T, has built an identity graph that connects information on people, households, and more. Download the case study to learn more!

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7 Key App Marketing Strategies

Alchemer Mobile

Cost Per Install (CPI), Cost Per Loyal User (CPLU) : CPI measures your customer acquisition costs for customers that installed your app in response to seeing an advertisement (tracking paid installs rather than organic installs). Oftentimes, marketers undervalue mobile advertising. This is a huge missed opportunity.

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The book that David Ogilvy said every marketer must read

Intercom, Inc.

Advertising legend David Ogilvy said nobody should have anything to do with marketing until they’ve read Scientific Advertising seven times. And when the father of advertising gives you a book recommendation like that, you sit up and take notice. Makers of safety razors have long advertised quick shaves,” he wrote.

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Hooked - How to Build Habit-Forming Products

Speaker: Nir Eyal, Author of Hooked: How to Build Habit-Forming Products

Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Hooked, the book, is based on Eyal’s years of research, consulting, and practical experience.

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Post-Pandemic eCommerce Growth: Leverage Product Data, Market Research & Shopping Trends

Speaker: Phil Irvine, VP & Director of Audience Intelligence

One-to-one communication has been a trendy philosophy for marketers and advertisers for years now. The more personalized an organization can be with growth strategies and communications, the more likely engagement would increase and ultimately sales.