The Product Guy

JULY 18, 2019

As a music major struggling to find work following undergrad, I found an opportunity for an internship at a start-up digital advertising agency. By performing an honest personal inventory of your skills, experience and interests, you will be in a better position to choose the career path that best suits you. My career began atypically.

Weak Development Team 344

Weak Development Team B2C Customer Experience Advertising 344

Alchemer Mobile

AUGUST 24, 2021

Cost Per Install (CPI), Cost Per Loyal User (CPLU) : CPI measures your customer acquisition costs for customers that installed your app in response to seeing an advertisement (tracking paid installs rather than organic installs). Oftentimes, marketers undervalue mobile advertising. This is a huge missed opportunity.

Analytic Tools 290

Analytic Tools Feedback Software Marketing Strategy 290

The Product Guy

FEBRUARY 27, 2020

JCDecaux mainly offered advertising products. The kiosks offered the same advertising opportunity for JCDecaux. While we proposed the Information Kiosk to various airports, we determined how the product aligned with the rest of the product JCDecaux offered.

User Testing 419

User Testing Weak Development Team Product Research Customer Experience 419

Alchemer Mobile

NOVEMBER 13, 2024

In marketing, they can gauge brand awareness, assess advertising effectiveness, or understand customer preferences. These templates simplify the survey creation process and capture essential feedback. Utilizing surveys across business operations Surveys can serve various purposes across business operations.

Customer Satisfaction 238

Customer Satisfaction Product Research Data Visualization Customer Feedback 238

Mind the Product

OCTOBER 3, 2024

Integrating Generative AI into advertising workflows enhances campaign planning by transforming briefs into targeted audience recommendations, boosting efficiency and effectiveness. Read more » The post Learning from experience: Key takeaways from our GenAI project appeared first on Mind the Product.

Generative AI 202

Generative AI Advertising Artificial Inteligence 202

Product Talk

JULY 20, 2022

And that’s because most B2C products have content providers, or advertisers, or sellers. Facebook has to meet the consumer’s needs and the advertiser’s needs. I don’t think that’s true. There’s still a complex ecosystem where there are multiple people’s needs you have to meet.

User Testing 281

User Testing Customer Feedback Customer Experience B2C 281

Intercom, Inc.

JULY 17, 2021

Before Intercom, I worked at design and advertising agencies for three and a half years. I know what an ego looks like, coming from advertising, and I haven’t really found one at Intercom. I came from advertising and design agencies and I now mostly support our marketing recruiting efforts. What is your biggest dream?

Advertising 211

Advertising Customer Experience User Testing Research Software 211

The Product Guy

SEPTEMBER 27, 2016

I am a digital product executive and engineer with 15+ years experience in product development, with a focus on media, advertising and emerging platforms. I have deep domain knowledge in mobile, advertising, real estate, SaaS, video, TV, sports, and news, and I am a fast learner who enjoys the challenge of developing new expertise.

Research Software 370

Research Software User Testing Analytic Tools Product Research 370

Lenny Rachitsky

NOVEMBER 7, 2024

For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.

User Testing 111

User Testing Data Visualization Customer Feedback Embedded Analytics 111

Alchemer Mobile

JANUARY 27, 2022

Save money on advertising. Mobile app ratings and reviews stats: In addition, improving your ratings and reviews can help you: Boost customer retention. Increase app-initiated purchases. Expand your unique mobile customer base. Improve survey response rates. Earn higher CTR on marketing campaigns. So, yes, ratings and reviews are important.

Feedback Software 246

Feedback Software User Testing Product Research Advertising 246

The Product Guy

OCTOBER 25, 2016

I am a digital product executive and engineer with 15+ years experience in product development, with a focus on media, advertising and emerging platforms. I have deep domain knowledge in mobile, advertising, real estate, SaaS, video, TV, sports, and news, and I am a fast learner who enjoys the challenge of developing new expertise.

Analytic Tools 356

Analytic Tools Research Software CTO Coach Fractional CTO 356

Alchemer Mobile

OCTOBER 13, 2020

Surveys are a great way to measure the effectiveness of ads within your app, or to gather feedback for advertising partners. Even asking a question as simple as, “Do you remember seeing an ad from [advertiser name]?” can be enough to help you baseline its effectiveness.

Product Research 246

Product Research User Testing Customer Feedback Customer Experience 246

Alchemer Mobile

MAY 31, 2022

Mobile surveys are a key method to measure the effectiveness of ads within your app when you gather feedback for advertising partners. Even asking a question as simple as, “Do you remember seeing an ad from [advertiser name]?” can be enough to help you baseline its effectiveness.

Product Research 243

Product Research User Testing Customer Experience Customer Feedback 243

The Product Coalition

MAY 31, 2022

Just like in the business environment, a PPC expert knows the advertiser’s objective. Once the primary objectives of the advertiser are known, the respective PPC expert can now choose the PPC automation tool to aid in the process of enabling the advertiser to attain their objective in business.

Reporting Tools 156

Reporting Tools Data Visualization Advertising Artificial Inteligence 156

NextBigWhat

APRIL 25, 2025

The post 10 Mind-Blowing Ways AI is Changing Advertising FOREVER ! With insights from leaders like Raja Rajamanar of Mastercard and Stefan Pletorius of WPP, explore how AI is set to redefine ad creation, streamline processes, and challenge traditional marketing para. appeared first on nextbigwhat.

Advertising 40

Advertising Artificial Inteligence Marketing 40

The Product Coalition

SEPTEMBER 23, 2022

The automotive giant entrusted customer data to a blockchain platform, allowing it to monitor the movement of advertising money. So, the automaker optimized advertising costs and increased the effectiveness of marketing campaigns by 21%. Rewarding users with tokens for viewing ads Advertising is “attacking” users everywhere.

Analytic Tools 147

Analytic Tools Feedback Software Data Visualization Marketing 147

The Product Coalition

JANUARY 4, 2021

Consider placing an advertisement on YouTube and static ads on different websites. These pages most likely earn money via advertising or through paid plans. Money aside, it guarantees clients and helps expand your audience through word of mouth advertising. Choose a strong and catchy name and slogan.

Advertising 179

Advertising Naming Branding Customer Experience 179

Mind the Product

JANUARY 18, 2021

Advertising Feature As a product person, you know the value of analytics. Done right, these tools can enable your application to unlock a whole host of benefits for both you and users, especially when it is embedded. However, analytics can present certain constraints if you approach it as just an add-on. Its ability to become [.].

Analytic Tools 181

Analytic Tools Data Visualization Customer Experience Strategy 181

Product Talk

NOVEMBER 6, 2024

You no longer feel the need to advertise your value because it comes from a place that does not require the validation of others.” . – Tweet This Teeba says she felt like she could have magnetic confidence as opposed to grasping confidence. In Teeba’s case, she began to feel more relaxed and open to receiving what was being asked of her.

Product Research 173

Product Research Research Software Feedback Software User Testing 173

Product Innovation Educators

FEBRUARY 22, 2021

As another example, in the early 2000s, Amazon did a big longitudinal test for radio and TV advertising. They tested markets in Minneapolis and Portland for a year but found that it was too expensive to roll out that advertising nationwide. Twenty years later, Amazon has become the largest advertiser.

Customer Feedback 215

Customer Feedback User Testing Product Management Product Manager 215

The Product Coalition

DECEMBER 28, 2020

A great instance is a 360-degree video advertisement produced by Hong Kong Airlines. Big brands like Subaru, Toyota, Adidas, and others produce advertisements that look like short movies bringing the story of usual people to the table and showcasing how the brand can help everyone in their daily lives.

Marketing 179

Marketing Advertising Airlines Magazine 179

Mind the Product

JANUARY 3, 2023

I saw it advertised on LinkedIn. Karen Velasquez is a product manager who has been working at electronic signature provider Signable for the last 18 months. Here’s how she got her job in product. How did you find out about the job and why did the role appeal to you? It was local, I felt [.]

Product Management 172

Product Management Product Manager Advertising Management 172

Product Innovation Educators

FEBRUARY 1, 2021

At Killer, I focus on visualizing content to advertise to an audience. At Killer, I focus on visualizing content to advertise to an audience. I wondered how I could share the same content in a way that’s easier to digest. Tufte focuses on visualizing scientific or historical information for an analytical audience.

Data Visualization 257

Data Visualization Positioning Strategy User Testing 257

Product Innovation Educators

NOVEMBER 22, 2021

Joining us is András Juhász, a product manager for Smartly.io, a social media advertising company. Joining us is András Juhász, a product manager for Smartly.io, a social media advertising company. Four feature prioritization methods product managers should know. Today we are talking about methods for prioritizing product features.

Customer Experience 213

Customer Experience Weak Development Team Customer Satisfaction Advertising 213

The Product Coalition

FEBRUARY 1, 2021

Analyzing Job Advertisements for Product Owner Positions Probably, you are considering a position as a Product Owner in a particular organization. So, don’t be too surprised to see a job advertisement that looks like a Swiss-army knife of required skills and traits, including multiple Product Owner anti-patterns.

Advertising 167

Advertising Customer Experience Technical Review Agile 167

The Product Coalition

JULY 10, 2022

Sports cars often have an aspect of novelty in their advertising. more on this campaign Strong brands embody multiple core values Many of these examples above advertise one value primarily, but many have risen to notoriety by creating additive value. See this Porsche ad below drawing a metaphor between their cars and an amusement park.

User Testing 158

User Testing Advertising Branding Customer Experience 158

Product Innovation Educators

JANUARY 10, 2022

She has built products in industries including broadcasting, media, advertising, technology, government, consumer, robotics, and wine. She has built products in industries including broadcasting, media, advertising, technology, government, consumer, robotics, and wine.

User Testing 243

User Testing Product Management Product Manager Vision 243

Intercom, Inc.

AUGUST 13, 2020

Compared to traditional methods of advertising, using social media for marketing is one of the cheapest ways to build one-to-one relationships. This human, one-to-one interaction does not require a significant amount of money on advertising or customer care teams. It’s now one of the most cost-effective. As she explains it: .

Branding 209

Branding Customer Communications User Testing Data Visualization 209

The Product Coalition

NOVEMBER 23, 2021

Professional accounts are best if you sell more than 40 items and want Amazon’s advertising and analytics platforms. These tools include Amazon Posts, Amazon Brand Analytics, and enhanced advertising tools. Step Six: Amazon Ads When it comes to Amazon advertising, you might want to overcomplicate matters. It costs $9.99

Branding 158

Branding Data Visualization Analytic Tools Reporting Tools 158

Product Innovation Educators

JUNE 12, 2023

All of these products are used by advertisers to measure the effectiveness of their YouTube video ads. For each product, our output metric was total advertiser revenue, but for each product, the input metrics were different.

User Testing 253

User Testing Customer Feedback Customer Experience Product Management 253

Mind the Product

FEBRUARY 6, 2020

When my current job was advertised I wasn’t actually looking for a new position. It just so happened that Keonig & Bauer was only 15km away from my previous company and I saw the job being advertised by chance. Landing the Role. I’d been where I was for 11 years and was very happy there.

Product Management 188

Product Management Product Manager Research Software Automotive 188

The Product Coalition

SEPTEMBER 23, 2021

By setting aside the brand advertising, you may include a How-to video. Product Demonstration Videos Basically, product films include any kind of product or service information they advertise. The intriguing story will make people question what will happen following some kind of action.

Marketing 183

Marketing Customer Experience Advertising Branding 183

Alchemer Mobile

DECEMBER 28, 2021

If you work in mobile marketing or advertising , demographic information is critically important. This takes some basic research but tools like Statista can help you quickly gather high-level data. Of course, there are exceptions to every rule, but these generalizations are a great starting point to make informed decisions.

User Testing 246

User Testing Customer Experience Customer Feedback Feedback Software 246

UX Planet

DECEMBER 6, 2024

The framework is incredibly practical, especially for those in operations, communications, and advertising. Though these books are a bit older, their ideas are still incredibly valuable. 4Building a Story BrandThis book explains how to build a brand through storytelling in just 7 steps.

Books 66

Books Feedback Software Customer Feedback Advertising 66

Userpilot

MARCH 30, 2025

Invest in paid advertising to attract new users Although SEO is still very profitable, it takes a lot of time to build domain authority. Thats why you need to complement your organic marketing efforts with paid advertising. Its also possible to advertise your app on social media ads (say, Facebook, LinkedIn, etc.)

Research Software 66

Research Software User Testing Customer Experience Customer Feedback 66