Can an Advertising-Driven Business Model Coexist With Products That Users Love?
Mind the Product
APRIL 21, 2017
How can we design products that users love, while also building a sustainable business model through advertising? User experience and advertisements seem incompatible. . Many products swing in one direction: they sacrifice user experience to deliver pushy, unintelligent advertisements and absorb the consequent churn; or they tiptoe, showing advertisements infrequently and pouring resources into developing alternative streams of revenue.