Can an Advertising-Driven Business Model Coexist With Products That Users Love?

Mind the Product

How can we design products that users love, while also building a sustainable business model through advertising? User experience and advertisements seem incompatible. . Advertising would have to be smarter. The IAB’s ‘New Standard Ad Unit’ portfolio (including VR advertising).

What’s A Cola Product Manager To Do When Your Product Goes Flat?

The Accidental Product Manager

Due to years and years of spending on enormous advertising campaigns, many of us instantly think of drinking a Coke when we want something cold and sweet. The advertising campaign is probably a good idea in order to plant the idea of having a Coke in our heads.

So What’s Wrong With Twitter?

The Accidental Product Manager

The company has had to tell its investors that they believe that the advertising market that they serve has less demand than they’d like and the next few quarters might see small growth also. Everything was going great at Twitter, what happened? Image Credit: Kooroshication.

Which Lead Tactics Work Best

Clever PM

Media buying is the process of negotiating and purchasing advertising time and space. One of the biggest mistakes a marketer can make is to advertise a niche offer to a broad market. Many media are very negotiable as to how much they will sell advertising for.

What Would It Be Like To Be A Product Manager At YouTube?

The Accidental Product Manager

One of the reasons that YouTube is struggling to turn a profit is that at this point in time there are not a lot of firms that are willing to pay to advertise on YouTube. However, advertisers can’t make changes that quickly.

Growth is getting hard from intensive competition, consolidation, and saturation

Andrew Chen

– but it’s also because competition is getting fiercer on Facebook ads, not less, which is evidenced by the rapid increase in the advertiser count as well as the increase in revenue per user. The end of the cycle.

Is Offering Private Label Brands A Good Move For Amazon?

The Accidental Product Manager

Private label brands are generally not advertised – they just show up in the store. Private label brands are often popular among customers assuming that their level of quality is comparable to the advertised national brands. Is Offering Private Label Brands A Good Move For Amazon?

Inspiration: Half the money I spend.

Under10 Playbook

Half the money I spend on advertising is wasted, and the trouble is, I don't know which half.—John John Wanamaker was a United States merchant, religious leader, civic and political figure, considered by some to be the father of modern advertising and a "pioneer in marketing."

Market Research Needs to Evolve

Generation Focus Blog: Perspective on Customer Dis

Today, they are conducted in the same way regardless of the evolution of buying patterns and advertising tactics. Advertising can be done on countless platforms with different goals and results. Market research has always been an important component of branding.

5 Product Design Tips: Making Your App Sticky From the Start

Mind the Product

Advertise the possibilities and benefits first. The first stages of an app are a perfect opportunity to advertise your product to users, yet many products push them away. The consumer buying journey is changing, yet today’s product design doesn’t always reflect this.

Is Your Positioning Competitive?

Under10 Playbook

David Ogilvy, known as the father of advertising, noted that while there was no real consensus as to the meaning of positioning among marketing experts, his definition is "what a product does, and who it is for.".

Behavior Drives Pricing Drives Behavior

Under10 Playbook

the Post is getting advertisers to subsidize the Sunday paper, reducing readers’ costs in exchange for advertising. By encouraging me to buy the bundle, they can claim increased readership for the advertisers.

Overcome ad blockers, stop exploiting the user

Product Warrior

This a lot of money for an industry where many publishers see reducing yields, some advertisers believe 50% of the ads are wasted and c30% of consumer use ad blockers to avoid ads completely. In 2016 the UK online ad spend was circa £10bn with 9.5% growth forecasted for 2017.

Why are Focus Groups so Sad?

Generation Focus Blog: Perspective on Customer Dis

Advertising is totally mutative. Have you every participated in a focus group? Did you leave feeling inspired? How about gloomy? Focus groups can be quite sad. Drab locations, boring surveys, and groups of respondents who obviously want to collect compensation and leave as soon as possible.

Make Your Product Stand Out with the Strategy Canvas

Roman Pichler

Make sure you choose those factors that define the current standard in your market and are used to advertise and sell products, rather than the ones that favour your own product. The Strategy Canvas. The Strategy Canvas was developed by Kim and Mauborgne, the authors of Blue Ocean Theory.

Startups are cheaper to build, but more expensive to grow – here’s why

Andrew Chen

“Today, advertisers of all sizes expect platforms to offer them a number features as basic built-ins: self-serve, hyper-targeting, analytics, dynamic pricing. The internet advertising industry continues to grow across all channels. Startups should be getting cheaper to build.

Can online publishers ever make high profit margins?

Product Warrior

The industry veterans reminisce of high revenues from strong advertiser relationships cemented over multiple 3 hour boozy lunches at top end restaurants. Context of advertising owned by the publisher increases advert effectiveness (i.e. The "advertising era" focused on P&L tactics.

What Can Product Managers Learn From Japanese Cigarettes?

The Accidental Product Manager

They can also advertise as they wish without having to worry about government limitations in how they decorate their product’s boxes. Question For You: Do you think that a low price will be enough for LD to succeed or will Japan Tobacco have to do a lot of advertising?

Product Managers Look For A Way To Make A Better Burger Without Meat

The Accidental Product Manager

It’s all about the burger Image Credit: cyclonebill. The majority of consumers identify themselves as being meat lovers. What this means is that they like their burgers to be made with a nice juicy piece of meat.

User Experience: 5 Tips for Designing Products to Appeal to Millennials

Mind the Product

You may have a great idea and polished advertising to go with it, but, for some reason, millennials don’t seem to click with your product. Research has shown that they are less influenced by advertising than other generations, so companies have been struggling to engage with them.

Drive Additional Inbound Leads With These 4 Rules for Mobile Marketing

Pragmatic Marketing

Create Native Advertising Opportunities. Native advertising offers the advantage of blending into the stream of content that people digest every time they use their mobile devices. By Sophorn Chhay.

Product to Product: Atlassian’s Evan Michner on why PMs need to be great writers


Political rhetoric, poetry, fiction, all sorts of stuff and ended up my senior year kind of focusing on copywriting for advertising—which was not exactly in line with what my fellow creative writing majors were pursuing.

Why live chat isn’t just for customer service anymore

Inside Intercom

The average conversion rate for your typical marketing stack – things like forms, paid advertising or mass email – hovers around the 2% mark. For all the time and money we spend attracting customers to our website, isn’t it odd how little we spend trying to convert them? According to an eConsultancy report , for every $92 spent acquiring prospects only $1 is spent converting them.

SaaS marketing 101: marketing for growth and survival

Inside Intercom

Facebook advertising based on interest in onions. Here’s an example for our idea to sponsor an episode of OnionPod, which charges $1,000 to place an advertisement: 25,000 listeners of OnionPod. Maybe you can create a better advertisement and get 5% of OnionPod’s listeners to your website, or maybe you should just charge more for the shovel to make each sale more profitable. There’s one thing all wilderness survivors have in common: they didn’t get eaten by a bear.

The Only Product Metric that Matters by Josh Elman

Mind the Product

A daily interaction like Facebook is great for advertising businesses, but an infrequent cycle like Airbnb might require a transactional value instead.

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Why “Marketing” Sounds Like a SCAM

I Wonder The Value

Some people may say advertisement, SEO or SNS. Workload Example Graphic design, copywriting, content writing, email marketing, web marketing, SEO, ASO, PPC, advertisement, automation, cold calling, event, public relations, partnership, marketing research and etc. What is marketing?

How to Prepare Your Foreign Product for a Launch in the US: The Power of Qualitative Data

Generation Focus Blog: Perspective on Customer Dis

The massive marketplace is a virtual candy shop for new ideas and the plentiful advertising possibilities make it a haven for new businesses. The United States is a great place to market products. People in the US are always looking for the next best thing on the market, which gives you a hungry audience ready to accept your new innovation. On top of that, the US makes it easy to sell online and the convenience of doing business on the web may cut down on overhead costs.

Why you Need a Product Analytics Playbook

Mind the Product

Without retention, your product is a leaky bucket; you can pour in as many dollars as you like into marketing, advertising, and other means of user acquisition, and still wind up with no long-term users—which means no sustainable growth and no means to generate revenue.

Pokemon Go: One Year On

Mind the Product

Perhaps those occasional funny photos of a Pikachu boarding a train are a good form of social advertising, though I even doubt that. A year ago I wrote an article about the explosion of Pokemon Go.

Redesigning NBC News Digital from the outside in


How do you balance serving great content experiences with the need to monetize that same content through advertising? The idea is that our advertising over time should become more immersive and frictionless. NBC News is in the middle of a digital transformation.

How Product Managers Can Find More Customers

The Accidental Product Manager

The firm was small and so creating a large advertising campaign was out of the question. Finding new customers requires a bit of multitasking Image Credit: Ryan Ritchie. I’m pretty sure that we all know and understand that product managers don’t work in sales.

Product Marketing at Stack Overflow – Alexa Scordato

Mind the Product

Many people assume that marketing is mostly just the external campaigns such as advertisements and social media, when marketing really starts internally with identifying the core brand. Alexa Scordato is the VP of marketing at Stack Overflow.

Gadi Weiszlovits Lahav and Richard Still – Scaling up without slowing down

Mind the Product

For a digital first publisher such as the FT, every extra second which their website takes to load, accounts to millions in lost revenue from subscribers and advertisers. Gadi Weiszlovits Lahav (Head of Product at and Richard Still (Technology Director at tell ProductTank London how to scale quickly and successfully. Their advice is to focus on the right technology, agile processes and great people to create the culture and operation you need.

Marketing doesn’t stop when you’ve acquired a customer

Inside Intercom

In the very early days of any SaaS business, you will employ numerous marketing tactics to acquire your first customers: blog posts, paid advertising, landing pages, hero videos, webinars, everything but the kitchen sink. If you’re lucky, the signups will start pouring in. Time to put your feet up and wait for the dollars to roll in, right? If you don’t show your new signups how to succeed, don’t be surprised when they simply walk away. Not so fast.

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How To (Actually) Calculate CAC

Andrew Chen

In Facebook’s case the paying customer are advertisers so CAC is the cost to acquire a new advertiser.

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When Hollywood Meets Silicon Valley: Why Big Media Needs Product Management

Mind the Product

Compounding these platform-migration challenges, there is also a growing consumer intolerance for pre-roll and mid-roll video advertising, and a growing reluctance to pay high subscription fees for large bundles of content (i.e.

Creating Effective Channel Training

Under10 Playbook

For example, here’s what we’re doing to increase awareness and buyer interest—often using methods like as advertising, events, thought-leadership. Give a man a fish, and you feed him for a day. Teach a man to fish, and you feed him for a lifetime. —author unknown.

Tactics for Redesigning and Relaunching Legacy Products

Mind the Product

Real Deadline: Advertising sponsorships were sold around a specific date. In this talk at ProductTank NYC I recounted five tactics I learned while helping relaunch dozens of digital products over the last decade, and then used to successfully relaunch

What Would You Do If Walmart Turned Off Your Gas?

The Accidental Product Manager

Due to years and years of spending on enormous advertising campaigns, many of us instantly think of drinking a Coke when we want something cold and sweet. What would you do if your biggest customer decided to go it alone? Image Credit: Wil C.

Run Less Software

Inside Intercom

Facebook and Google provide an easy to use, high precision advertising engine that lets you target any cohort of people in the world. by Rich Archbold, Senior Director of Engineering at Intercom. It’s hard to win a battle you don’t realise you’re in.