Differences between B2B and B2C products

The Product Coalition

Having had experience developing and launching B2B and B2C products, it made me think about the differences between these two different product categories. #1 Whereas B2C products cannot be customized for your 100+ or 10000+ end customer base.

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The biggest thing funding does to a B2C startup

NextBigWhat

Well, the biggest thing funding can do to a B2C startup is not just hiring talent or spending on customer acquisition, but on managing support. Let’s just accept that customers… The post The biggest thing funding does to a B2C startup appeared first on NextBigWhat.

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Why Product Planning for B2B should be different than B2C

The Product Coalition

Customer Insights In a successful B2C product, you have (hopefully) millions of customers. Relationship With Sales Teams Often in B2C, there isn’t a large direct sales team. b2b b2c product product-management

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Why Product Management for B2B Needs to be Different From B2C

Mind the Product

In a successful B2C product, you have (hopefully) millions of customers. Often in B2C, there isn’t a large direct sales team. If you’re trying to apply product management best practice to your role, or you’re looking to make a switch between B2B and B2C products, then you should keep these differences in mind. The post Why Product Management for B2B Needs to be Different From B2C appeared first on Mind the Product.

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Is consolidation of B2B, B2C, and B2E apps a good idea?

The Product Coalition

When it comes to a business mobile app implementation based on one among B2C, B2E, and B2B or all three of them, which is the best strategy between treating them separately and together? The shared user experience isn’t the mere benefit of merging B2E, B2B, and B2C into a single platform.

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5 Things I Learned During The Transition From B2B to B2C

The Product Coalition

3 years ago I decided it’s time for me to leave my product role in a large B2B software company and start my own B2C startup called Missbeez. I would like to share with you some of the insights of my journey so far and the key differences between leading a B2B product and a B2C one.

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Dispelling 3 myths stopping B2B Product Managers using B2C product research tactics?—?Terem…

The Product Coalition

Dispelling 3 myths stopping B2B Product Managers using B2C product research tactics Product Managers of Business-to-Business (B2B) products keep telling me that “the tactics consumer product companies use just aren’t relevant for us in customer development”.

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How B2C companies are using live chat to drive sales and offer a personalized customer experience

Inside Intercom

The post How B2C companies are using live chat to drive sales and offer a personalized customer experience appeared first on Inside Intercom. For online businesses, customer experience is king.

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“Software eating the world” creates a growing need to educate product managers.

Product Management Unpacked

When I started in product management in the mid-1980s, most product managers were hired to work in traditional B2C businesses, which is where the idea of product management originated.

4 common cash flow problems and how to fix them

Good Product Manager

Regardless of whether you’re a B2B wholesaler or a B2C merchant, maintaining a healthy cash flow is essential to running a successful business and building the foundations you need to grow over time. Without adequate forecasting, cash flow problems can creep up unexpectedly even for highly profitable businesses. Business Growth Productivity

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4 Content Gating Takeaways From Leading Experts

DemandMatrix

While content gating is a common content marketing gimmick in both B2B and B2C, how can you build a strategy that sets yours apart? Content gating is considered to be an essential lead generation activity. While most marketers struggle with the usual questions ranging from- ‘How best to present their content’ to ‘How much of it should be gated or given away freely’, the most important factor to actually consider is the end goal.

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4 Content Gating Takeaways from the Experts (at Magento, HubSpot, Yext and QASymphony)

DemandMatrix

While content gating is a common content marketing gimmick in both B2B and B2C, how can you build a strategy that sets yours apart? Content gating is considered to be an essential lead generation activity. While most marketers struggle with the usual questions ranging from- ‘How best to present their content’ to ‘How much of it should be gated or given away freely’, the most important factor to actually consider is the end goal.

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Yahoo to become Altaba

Under10 Playbook

I've never been a fan of nonsense names but then, my customers are primarily B2B rather than B2C. B2B compares should focus on descriptive names while B2C companies tend to focus on clever names.

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Tales from the Marketplace by Ivan Gadeschi

Mind the Product

The first is a “happy path”: a functional, relatively straightforward beeline that runs straight from the business to the consumer (B2C). Ivan Gadeschi is a product management professional who works as Head of Product for temporary job agency Syft. Over time, Ivan has navigated a variety of uneven marketplaces with great skill and tact. He often faces challenges in business-to-business markets, so he has created a set of simple but effective solutions to use in this environment.

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Introducing the PM Bootcamp

B2B Product Management

It teaches you about B2B as well as B2C product mgmt. Agile scrum Product Development or only B2C product Mgmt. Happy New Year, 2019! We are in the process of updating our website.

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Understanding Enterprise Product Companies

Mironov Consulting

I’m often asked by B2C product managers how B2B companies are different, or about switching between the two. Business-to-consumer (B2C) targets individuals and families. B2C, SMB and Enterprise companies not only behave differently, they are structured differently.

The Importance of Market Segmentation

The Product Bistro

This is particularly true for B2B, as often in the B2C world, the sheer volume of transactions and analytics that can be extracted and modeled makes the job more straightforward. One of the core responsibilities of Marketing in an organization is to effectively define and track the marketing segments. This is far more than just an academic exercise, but is essential to many other key tasks within a company. Segmentation is crucial to effective pricing strategies.

Lean Meetup: Challenges of Enterprise Product Management

Mironov Consulting

This creates different problems for product managers than with high velocity ecommerce or B2C tech product.

Podcast: Marketplace Thinking and Fur Babies with Christopher Nheu

Mind the Product

Listen if you’d like to learn more about: The fundamental way marketplaces differ from other B2B and B2C models. Listen if you’d like to learn more about: * The fundamental way marketplaces differ from other B2B and B2C models.

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8 Keys to Getting Started

Product Management Lessons from the Trenches

Two years ago this week, I started work as the first VP of Product Management at NTENT - a company with huge, rapidly growing market, world-famous CTO, seasoned executives and engineering team, and core technology that only a handful of companies in the world possess.

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Product Competencies

The Product Coalition

Generally speaking, junior Product Managers whose day-to-day centers around the “heads down” Product Owner work for their scrum team will likely be strong in the bottom half of the skills, and if they’re working on a B2C product that likely leans to the bottom-left.

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The 5 Phases of a Feature Launch

Split

At large scale companies – typically B2C companies – this switch evolved into a ramp. The process of launching a feature has undergone significant changes in the last ten years. Back then, it was common for teams to have feature launch tied to code release.

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Who is “the Customer?” by Luke Taylor

Mind the Product

B2B Metrics now are More Like B2C Metrics. TL;DR: Land and expand is a great tactic, but there are pitfalls, explains Luke Taylor , formerly Head of Product Management at Huddle. You have more than one customer and both are equally important for different reasons.

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On Being "Product Led"

Amplitude

I collaborated recently with a frustrated designer trying to advocate for more access to behavioral analytics in her organization (massive scale B2C).

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Centercode Secures Investment from Argentum Growth Equity Fund

Centercode

Centercode, the leader in providing end-to-end Customer Validation software-as-a-service (SaaS) solutions to global B2C and B2B enterprises, announced that it has closed on a growth equity investment led by NY-based private equity firm Argentum.

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Technographics - The Next Big Thing For Every Data Driven Marketer

DemandMatrix

Decoding and understanding customer behavior has always been a priority for both B2B and B2C marketers. In Retail or B2C marketing in general, insights from technographic data can provide an understanding on different aspects to help decode a customer’s future buying intentions.

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Technographics- The Next Big Thing for Every Data-driven Marketer

DemandMatrix

Decoding and understanding customer behavior has always been a priority for both B2B and B2C marketers. In Retail or B2C marketing in general, insights from technographic data can provide an understanding on different aspects to help decode a customer’s future buying intentions.

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The Most Basic Rule of Marketing Is So Easy to Forget

Proficientz – Product Management University

If you’re a product or service company of any type, B2B or B2C, you only have one goal: To make your customers better or more successful at something that’s important to them. The most basic rule of marketing is so easy to forget. You’ve just purchased some new clothes or shoes online. As part of the transaction, you hand over your email address or mobile number knowing full well that three things are going to happen. You’ll get a receipt via email/text.

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Managing an Existing Product: Day 1

Under10 Playbook

B2C definitely has an aspect of buying for Want vs Need but most companies will only buy for a need. An important skill for a product manager is the ability to parachute into an existing product and land on your feet.

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Where Does Product Management Fit?

Product Management Unpacked

It’s a good concern and a great question, one that underscores that the product management function has matured and become more essential, and as he pointed out, the internet has made both B2B and B2C marketing more quantitative and complex. Recently a CEO asked me if the marketing department should include product management and marketing communications.

Why opinions aren’t optional in content marketing

Inside Intercom

There are many B2C sectors where nearly 100% of business is driven by search e.g. care homes for the elderly: most of us end up looking for a facility for a loved one in a rush and turn to Google as our first port of call.

Centercode Secures Investment from Argentum Growth Equity Fund

Centercode

Centercode, the leader in providing end-to-end Customer Validation software-as-a-service (SaaS) solutions to global B2C and B2B enterprises, announced that it has closed on a growth equity investment led by NY-based private equity firm Argentum. Proceeds from the investment will be used to further accelerate the rapid growth of the Company’s SaaS and managed services offerings.

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Shift Right with Feature Flags: Best Practices for Testing in Production

Split

A B2C company with a large user base may go one step further and expose new features to a tiny (1%-5%) segment of customers. In our work with both B2B and B2C customers, we’ve outlined these best practices for using feature flags in support of TiP: Pre-prod first, please.

How I Use Gainsight PX as a SaaS CEO

Gainsight

We couldn’t do any of the basic user analytics that I know my friends at B2C companies did in their sleep. It turns out that where you got your MBA isn’t a predictor of your success as a CEO. Actually, neither is your past performance!

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3 Industry Leaders Share What it Takes to Be a Product Manager

BrainStation Product Management

Apart from B2C and B2B products, many PMs also work on internal products that help teams within the organization perform better. “ Product Management has been getting a lot of attention lately, and for good reason – often called the ‘mini-CEOs’ of product, Product Managers (PMs) have a unique yet critical role in many organizations.

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Mentoring Thinking

Ask Benny

You may be in a B2B company and not experience enough B2C challenges. Embrace mentoring as a way of life. The Mentee In the new world where we all live in, you constantly need to grow and develop. You can achieve this by constantly reading, listening and learning. The world is constantly evolving and careers are rapidly changing. You no longer have the luxury to slowly develop your way into new areas. You need to rapidly learn.

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You can’t do product marketing without product

Under10 Playbook

In a recent discussion I was shocked by a claim made by a product marketing manager: "Product marketing in B2B is harder than B2C because we can’t use the product.". That’s crap. Yes, I agree it is hard to market products that you don’t understand. But why don’t you? You simply can’t do product marketing without knowing the product. You simply can’t do product marketing without knowing the product. Tweet this ].

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The ultimate marketing technology stack for 2019

Inside Intercom

For example, a business that sells their products or services to consumers (B2C) or to businesses (B2B) and use different channels and techniques to acquire customers, and will have varying technology needs as a result. You might be familiar with Scott Brinker’s famous martech landscape slide.

From Startup to Enterprise Product Manager: Is Bigger Always Better?

Mind the Product

Observations of a B2C startup product manager working in enterprise. As a B2C product manager your raison d’être is still your external customers, but you have to service the internal customers as well… Marketing needs to be able to run targeted promotional campaigns on-site and Customer Services needs to be able to change the email address on a customer account; Merchandising needs to showcase best-selling products and Sales needs to report on total transactions.

How to kickstart billion dollar companies

Inside Intercom

However, Bangaly cautions against monetizing your product too soon, especially in the B2C space: “For B2C, definitely start off being free, getting product market fit, figuring out what is the thing that really is the feature, the set of features, the experience that retains people well.

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