B2B vs B2C Product Management: 4 Hidden Differences to Know
The Product Coalition
OCTOBER 16, 2023
What hidden differences can we point out about B2B product management compared to a B2C environment? Continue reading on Product Coalition ยป
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The Product Coalition
OCTOBER 16, 2023
What hidden differences can we point out about B2B product management compared to a B2C environment? Continue reading on Product Coalition ยป
Product Management Unpacked
SEPTEMBER 23, 2020
finds interesting differences between how B2B (business-to-business) and B2C (business-to-consumer) product managers approach product management, especially as it relates to customer research. Unlike B2C product managers who rely heavily on the customer success team, B2B product managers prioritize direct customer feedback.
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B2B Product Management
SEPTEMBER 29, 2023
Getting confused between what to do as a B2B Product vs B2C Product manager role? It is important to understand what B2B and B2C products are. And B2C products are products or services that are sold directly to consumers. Here is a brief overview of the key differences between B2B and B2C products.
The Product Coalition
APRIL 6, 2021
Transitioning from a B2C to a B2B Product Management role is not easy. Here are five key differences between these two roles. Continue reading on Product Coalition ยป.
Speaker: Michael McMillan - Customer Experience Expert, TEDx Speaker, and Author
In this webinar, Michael McMillan, a CX expert with extensive experience in both B2B and B2C markets, will help you transform your customer journey and elevate company outcomes by evaluating key aspects of your CX strategy. Whether via chat bot, email, or social media, every customer should have the same opportunity to resolve their queries.
Intercom, Inc.
MARCH 11, 2021
On the surface, B2B customer support issues might look quite different from those of B2C. But despite these differences, Farhan Virji , VP of Customer Happiness at Later , believes that there is actually quite a lot that B2B support teams can learn from their B2C colleagues. 3 B2C support trends and lessons learned.
Izenda
JUNE 25, 2020
In B2C organizations, product managers can use an internal BI tool to collect, visualize, and analyze their most valuable resource – customer data. In turn, B2C companies can focus on creating a better user experience. B2C companies tend to have more customers than B2B. Customer Data. Sales Data.
The Product Coalition
MARCH 6, 2019
Having had experience developing and launching B2B and B2C products, it made me think about the differences between these two different product categories. #1 Whereas B2C products cannot be customized for your 100+ or 10000+ end customer base. B2C products on the other hand do not require dedicated hand-holding.
NextBigWhat
MAY 20, 2019
Well, the biggest thing funding can do to a B2C startup is not just hiring talent or spending on customer acquisition, but on managing support. Let’s just accept that customers… The post The biggest thing funding does to a B2C startup appeared first on NextBigWhat.
Mind the Product
JUNE 28, 2018
In a successful B2C product, you have (hopefully) millions of customers. Often in B2C, there isnโt a large direct sales team. If youโre trying to apply product management best practice to your role, or youโre looking to make a switch between B2B and B2C products, then you should keep these differences in mind. Customer Insights.
Userpilot
OCTOBER 26, 2021
What difference does it make if your product is B2B or B2C? We take a look at the North Star Metrics used by Miro, Amplitude, Airtable, Dropbox, and Jira on the B2B side, and Facebook, YouTube, Netflix, Spotify, and Instagram for B2C – and consider the differences between them. B2C North Star Metric example.
The Product Coalition
APRIL 4, 2019
When it comes to a business mobile app implementation based on one among B2C, B2E, and B2B or all three of them, which is the best strategy between treating them separately and together? An app created for B2E interaction will barely have anything common to serve the purpose of B2C interaction. How this consolidation will help โ A).
The Product Coalition
APRIL 25, 2018
3 years ago I decided itโs time for me to leave my product role in a large B2B software company and start my own B2C startup called Missbeez. I would like to share with you some of the insights of my journey so far and the key differences between leading a B2B product and a B2C one. In a B2C product?โ?conversion If you fail?โ?you
The Product Coalition
FEBRUARY 20, 2019
Dispelling 3 myths stopping B2B Product Managers using B2C product research tactics Product Managers of Business-to-Business (B2B) products keep telling me that โthe tactics consumer product companies use just arenโt relevant for us in customer developmentโ. The best-known, unicorn B2C companies?โ?Facebook, This isnโt true.
AB Tasty
SEPTEMBER 6, 2019
This article was originally posted on AB Tasty as 4 Great Strategies for B2C Lead Generation. All businesses rely on attracting new customers, but appealing to the modern consumer has become increasingly difficult. Having a data-driven.
Mind the Product
APRIL 19, 2023
As B2B companies build their PLG strategies, they can take lessons from how B2C companies have succeeded. In Pendoโs PLG Teardown web series, the panel of experts take a deep dive into how the app Duolingo has scaled growth so well and why it continues to delight users. Here's what they learned.
Product Talk
JULY 20, 2022
I get a lot of questions about B2B (business to business) vs. B2C (business to consumer) products. Spoiler alert: I donโt actually believe that B2B and B2C are all that different, especially when it comes to discovery. It’s funnyโin our industry, we tend to think about B2B as radically different from B2C. Tweet This.
The Product Coalition
JULY 17, 2018
Customer Insights In a successful B2C product, you have (hopefully) millions of customers. Relationship With Sales Teams Often in B2C, there isnโt a large direct sales team. In B2B, you operate on a dramatically different order of magnitude of customer numbers. An enterprise sales team spends all day talking to customers?โ?they
Intercom, Inc.
DECEMBER 11, 2018
The post How B2C companies are using live chat to drive sales and offer a personalized customer experience appeared first on Inside Intercom. This enables our support team to tackle higher priority issues like answering questions from potential customers who are ready to buy.
The Product Coalition
NOVEMBER 14, 2023
Weโre a non-profit, but design and technology-wise we operate more with a B2C mindset because our founder comes from the B2C world (he created Shopzilla, which he later sold to become TikTok). I can usually immediately tell if they have an eye for B2C design that matches what Iโm looking for. Hereโs what I look for: 1.
airfocus
NOVEMBER 20, 2023
Discover the key differences in product management for B2B and B2C, and explore how the right tools can streamline your process. Struggling to manage your B2B product effectively? This article will help you pick the right tool to enhance your team productivity.
Intercom, Inc.
APRIL 7, 2020
” To find out, we surveyed 400 support managers, directors, and executives across both B2B and B2C and affected industries like media, healthcare, and technology. According to our research, 54% of B2B support teams are seeing increased volume, along with 45% of B2C support teams.
TSIA
JANUARY 4, 2018
Here’s a look at what the world of B2B (business-to-business) can learn about improving customer survey response rates from B2C (business-to-consumer) companies.
Mind the Product
DECEMBER 15, 2021
Continuing our look at how to be successful in B2B product management, we speak to senior product people to learn what they love about product management in a business-to-business environment, how it differs from B2C, their biggest challenges, and their advice for other B2B product people. [.]
UX Studio
SEPTEMBER 6, 2023
As we delved into these industries, we realized that our usual research approaches for regular B2C (Business-to-Customers) companies weren’t really cutting it. When it comes to average purchases on a B2C platform, individual decisions are usually impulsive and driven by momentary preferences, emotions, and desires. Probably not.
The Product Coalition
OCTOBER 26, 2021
producer, from B2B to B2C A small fresh pasta producer during the pandemic opened a B2C channel (e-commerce) on top of the core business which is B2B. The short lifetime of the product would have killed the B2C market. I have helped them to do it. Also according to our customers.
Usersnap
JULY 1, 2020
We pivoted the data to compare trends of B2B companies versus B2C, highlighting the companies with established CX practices and strategies. The ownership of CX differs in B2B and B2C business models. In B2C, the highest contender is still support at 67%, but the following teams are rather different. Especially if youโre B2C.
Intercom, Inc.
OCTOBER 29, 2019
Indeed, among our customers were B2C companies, small businesses, and large enterprises along with customers in places and industries well beyond Silicon Valley. You canโt find email lists using Job-to-be-Done, but you can find ones for B2C subscription businesses that have a high volume of website traffic.
Userpilot
DECEMBER 19, 2022
Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level!
The Product Coalition
FEBRUARY 3, 2022
The same approach with a few alterations can be replicated for B2C SaaS products as well. In case of B2C customers it could be a usage related cohort, that is, MAU/ DAU. For B2C, one can send out targeted questions with some personalized incentives to the customers. Revenue Cohort: $10M+, $1M?โ?$10M, 10M, $500k?โ?$1Mโฆ$10k?โ?$100k
Product Management Unpacked
JULY 11, 2019
When I started in product management in the mid-1980s, most product managers were hired to work in traditional B2C businesses, which is where the idea of product management originated. Product managers were difficult to hire even when the need for talent was coming more specifically from enterprise and B2C software and technology companies.
Business of Software Conference
JUNE 15, 2023
with Brennan Dunn In this NEW talk from BoS Europe, Brennan Dunn demonstrates how both B2B and B2C companies are dynamically repositioning their offerings and achieving tangible results.
Centercode
JULY 6, 2023
B2B products need customer validation just as much (if not more) as B2C products, but it can be incredibly challenging to get good feedback from people [โฆ] Recruiting the right beta testers is crucial to the success of any beta test, but it can be especially challenging when running tests for B2B (business to business) products.
Usersnap
MARCH 16, 2023
Traditionally, we think about businesses being either B2B or B2C, however, thereโs also a third model that combines the two. B2B companies that need help marketing their products or services can partner with B2C online shops. Other examples include a B2B product supplier buying leads from a B2C entity.
ProductBoard
FEBRUARY 25, 2020
Private enterprise tech companies are driving business growth and innovation globally, but unlike public companies or their B2C counterparts, it can be difficult to tell which have real momentum and business potential.
The Product Coalition
FEBRUARY 12, 2021
and so our B2C product design journey began. The realization that we needed to look beyond the data we provide in order to successfully capture our B2C audience has been an essential point of learning at BreezoMeter. Today, our air quality app is used by hundreds of thousands each day by users around the world.
Alchemer Mobile
DECEMBER 9, 2021
Although the buy cycle for a B2C customer varies vastly from a B2B customer, they both have one key thing in common: What people say and feel about you carries more weight than any awesome marketing campaign you put in place. Customer acquisition. How do people discover your brand? What does the buying journey look like?
Clint Padgett โ Project Success
SEPTEMBER 28, 2022
Plus, Chad shares the story of how Ergotron completely shifted their operation from B2B to B2C during the pandemic. IMPROVING MENTAL HEALTH & PHYSICAL WELLNESS IN A HYBRID ENVIRONMENT: A CONVERSATION WITH CHAD SEVERSON.
TryMyUI
AUGUST 3, 2022
This interaction can be between B2B and B2C by using digital technologies. As the name indicates, itโs an interaction between a user or customer and the employee or company by using digital technologies.
TryMyUI
AUGUST 3, 2022
This interaction can be between B2B and B2C by using digital technologies. As the name indicates, itโs an interaction between a user or customer and the employee or company by using digital technologies.
Centercode
DECEMBER 28, 2022
Recently, I attended the 2018 Customer Validation Conference in southern California, where product testing experts from B2B and B2C companies (including Autodesk, Tableau, Test Fairy, FitBit, and GoPro) shared tips and lessons learned from the forefront of product development and testing.
TryMyUI
AUGUST 3, 2022
This interaction can be between B2B and B2C by using digital technologies. As the name indicates, itโs an interaction between a user or customer and the employee or company by using digital technologies.
Userpilot
APRIL 7, 2023
B2B customer insights vs B2C customer insights B2B insights focus on businesses as customers, while B2C insights focus on individuals as customers. B2B and B2C clients also differ in terms of their customer base, data sources, sales cycles, and marketing approaches. Their overall satisfaction level with your product.
Business of Software Conference
JULY 14, 2021
In this talk from BoS Europe 2019, Sarah discusses why Dressipi started as a B2C play but the data it collected on customers has a much higher value to fashion retailers as it enables them to forecast demand more effectively and reduce their unsold inventory. .
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