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Who is more customer-centric: B2C product managers or B2B product managers?

Product Management Unpacked

finds interesting differences between how B2B (business-to-business) and B2C (business-to-consumer) product managers approach product management, especially as it relates to customer research. Instead, B2C product managers rely much more on the product use session recordings.

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Differences between B2B and B2C products

The Product Coalition

Having had experience developing and launching B2B and B2C products, it made me think about the differences between these two different product categories. #1 Whereas B2C products cannot be customized for your 100+ or 10000+ end customer base. On the other hand, B2C products need to be so intuitive as to have minimum to null onscreen support. B2C products on the other hand do not require dedicated hand-holding. product b2b enterprise-sales customization b2c

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What’s the Difference Between a B2C vs a B2B Product Manager?

The Product Coalition

Transitioning from a B2C to a B2B Product Management role is not easy. Here are five key differences between these two roles. Continue reading on Product Coalition ». b2b-products career-change product-management b2c-products technology

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Later’s Farhan Virji on adapting B2C support strategies for B2B teams

Intercom, Inc.

On the surface, B2B customer support issues might look quite different from those of B2C. But despite these differences, Farhan Virji , VP of Customer Happiness at Later , believes that there is actually quite a lot that B2B support teams can learn from their B2C colleagues.

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The Role of Data Analytics in B2B vs B2C Product Management

Izenda

In B2C organizations, product managers can use an internal BI tool to collect, visualize, and analyze their most valuable resource – customer data. In turn, B2C companies can focus on creating a better user experience. For both B2B and B2C product managers, data analytics can open up new pathways to increased users, more revenue, and better decision-making. B2C companies tend to have more customers than B2B. For Product Managers B2B b2c product management

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North Star Metric: What Is It And How to Find Yours [+10 B2B and B2C examples]

Userpilot

What difference does it make if your product is B2B or B2C? We take a look at the North Star Metrics used by Miro, Amplitude, Airtable, Dropbox, and Jira on the B2B side, and Facebook, YouTube, Netflix, Spotify, and Instagram for B2C – and consider the differences between them.

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The biggest thing funding does to a B2C startup

NextBigWhat

Well, the biggest thing funding can do to a B2C startup is not just hiring talent or spending on customer acquisition, but on managing support. Let’s just accept that customers… The post The biggest thing funding does to a B2C startup appeared first on NextBigWhat. Product Management

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Go-to-Market Collaboration is Product Management

Feedback Loop

Directors User Research Influencing Stakeholders Innovation B2C B2B Aspiring PMs Career Leadership Enterprise Startup Executives Managers DesignDerek Osgood is the CEO and founder of Ignition.

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4 Great Strategies for B2C Lead Generation

AB Tasty

This article was originally posted on AB Tasty as 4 Great Strategies for B2C Lead Generation. All businesses rely on attracting new customers, but appealing to the modern consumer has become increasingly difficult. Having a data-driven. Read more. Lead Generation

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Why Product Management for B2B Needs to be Different From B2C

Mind the Product

In a successful B2C product, you have (hopefully) millions of customers. Often in B2C, there isn’t a large direct sales team. If you’re trying to apply product management best practice to your role, or you’re looking to make a switch between B2B and B2C products, then you should keep these differences in mind. The post Why Product Management for B2B Needs to be Different From B2C appeared first on Mind the Product.

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5 Things I Learned During The Transition From B2B to B2C

The Product Coalition

3 years ago I decided it’s time for me to leave my product role in a large B2B software company and start my own B2C startup called Missbeez. I would like to share with you some of the insights of my journey so far and the key differences between leading a B2B product and a B2C one. Switching sides to B2C, and suddenly the decision maker is the user himself. said Number 6 and couldn’t be more wrong… As your B2C product grows, your customers become nothing but numbers.

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How B2C companies are using live chat to drive sales and offer a personalized customer experience

Intercom, Inc.

The post How B2C companies are using live chat to drive sales and offer a personalized customer experience appeared first on Inside Intercom. For online businesses, customer experience is king. It can be pretty simple if you listen to what your customers want, which usually boils down to a personalized, quick and low friction experience. Channels like live chat and self-service are highly preferred when it comes to customers getting answers to their questions.

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Cultivating Relationships is Product Management

Feedback Loop

Directors User Research Innovation B2C B2B Aspiring PMs Career Leadership Enterprise Startup Executives Managers Design Product ManagementRonke Majekodunmi is a senior product manager at PayPal.

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Human Relationships are Product Management

Feedback Loop

Directors User Research Influencing Stakeholders Innovation B2C B2B Aspiring PMs Career Leadership Enterprise Startup Executives Managers DesignJamin Brazil is managing director of HubUX for Voxpopme.

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Customer-Led Growth is Product Management

Feedback Loop

User Experience User Research Innovation B2C B2B Career Leadership Startup Design Customer Led GrowthTrish Wethman is the chief customer officer for Best Egg.

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Lessons Learned in 33 Years in the Software Industry

bpma ProductHub

This year, Business of Software Conference USA is in Boston,… Product Marketing Community Product Management Resources Feedback research Usability Design Communication Innovation Product Strategy B2B B2C SoftwareSeth Godin on Making Software Seth Godin spoke at Business of Software Conference USA last year to share some of the many lessons that he has learned in his 33 years in the software industry. You can watch the talk or read a transcript here.

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Defining A-Ha Moments is Product Management

Feedback Loop

Directors User Research Influencing Stakeholders Innovation B2C B2B Aspiring PMs Career Leadership Enterprise Startup Executives Managers DesignKen Babcock is co-founder and CEO at Tango.

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Is consolidation of B2B, B2C, and B2E apps a good idea?

The Product Coalition

When it comes to a business mobile app implementation based on one among B2C, B2E, and B2B or all three of them, which is the best strategy between treating them separately and together? An app created for B2E interaction will barely have anything common to serve the purpose of B2C interaction. The shared user experience isn’t the mere benefit of merging B2E, B2B, and B2C into a single platform. Is consolidation of B2B, B2C, and B2E apps a good idea?

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Human Behavior is Product Management

Feedback Loop

Directors User Research Influencing Stakeholders Innovation B2C B2B Aspiring PMs Career Leadership Enterprise Startup Executives Managers DesignWill Leach is the CEO at Mindstate Group.

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Dispelling 3 myths stopping B2B Product Managers using B2C product research tactics?—?Terem…

The Product Coalition

Dispelling 3 myths stopping B2B Product Managers using B2C product research tactics Product Managers of Business-to-Business (B2B) products keep telling me that “the tactics consumer product companies use just aren’t relevant for us in customer development”. The techniques and tactics used by B2C companies to rapidly gain data to do customer development on new products and features are relevant right now, and only getting more relevant each day.

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Powerful Storytelling is Product Management

Feedback Loop

Directors User Research Influencing Stakeholders Innovation B2C B2B Aspiring PMs Career Leadership Enterprise Startup Executives Managers DesignCarmine Gallo is a communication coach and author with Gallo Communications Group.

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Passion and Problems are Product Management

Feedback Loop

Directors User Research Influencing Stakeholders Innovation B2C B2B Aspiring PMs Career Leadership Enterprise Startup Executives Managers DesignTony Poon is the chief product officer at R-Zero.

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Validating Opportunities is Product Management

Feedback Loop

User Experience User Research Influencing Stakeholders Innovation B2C Career StartupLuke Anderson is co-founder of Cann.

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A Product-Led Growth Strategy is Product Management

Feedback Loop

Directors User Research Influencing Stakeholders Innovation B2C B2B Aspiring PMs Career Leadership Enterprise Startup Executives Managers DesignTiama Hanson-Drury is the chief product officer at Minna Technologies.

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Fighting Fraud is Product Management

Feedback Loop

Directors User Research Influencing Stakeholders B2C B2B Aspiring PMs Career Leadership Enterprise Startup Executives Managers research Design Product ManagementVignesh Krishnan is CEO of Research Defender.

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Relationship Management is Product Management

Feedback Loop

Directors User Research Influencing Stakeholders Innovation B2C B2B Aspiring PMs Career Leadership Enterprise Startup Executives Managers DesignChristian Kletzl is CEO and co-founder of UserGems.

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Customer Feedback is Product Management

Feedback Loop

Directors User Research Influencing Stakeholders B2C B2B Aspiring PMs Career Leadership Enterprise Startup Executives Managers DesignShay Howe is senior vice president of platform strategy at ActiveCampaign.

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What B2B Can Learn from B2C Companies About Customer Satisfaction

TSIA

Here’s a look at what the world of B2B (business-to-business) can learn about improving customer survey response rates from B2C (business-to-consumer) companies For Services organizations, capturing crucial Voice of the Customer (VoC) data can be a challenge.

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A Sense of Purpose is Product Management

Feedback Loop

Directors User Research Influencing Stakeholders Innovation B2C B2B Aspiring PMs Career Leadership Enterprise Startup Executives Managers DesignYasmin Kothari is the product lead for the align area at Asana.

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Building Meaningful Products is Product Management

Feedback Loop

Directors User Research Influencing Stakeholders Innovation B2C B2B Aspiring PMs Career Leadership Enterprise Startup Executives Managers Design

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Data-Driven Strategy is Product Management

Feedback Loop

Directors User Research Influencing Stakeholders B2C B2B Aspiring PMs Career Leadership Enterprise Startup Executives Managers DesignSatnam Singh is the Chief Product Officer, tax and trade for Thomson Reuters.

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Insider Tips on Running Double-Sided Marketplaces

Mind the Product

Product Development Process Product Strategy B2B B2C Brisbane double-sided marketplace Interview Marketplace marketplace products marketplaces multi-sided marketplace ProductTank Roundtable

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4 Great Strategies for B2C Lead Generation

AB Tasty

This article was originally posted on AB Tasty as 4 Great Strategies for B2C Lead Generation. All businesses rely on attracting new customers. But, appealing to the modern consumer has become increasingly difficult. Lead generation needs to be personalized, innovative and focused on providing value to your target audience. It’s about cultivating a relationship with people that gradually convinces them that your product or service is exactly what they’ve been looking […].

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How I got my job in Product: Ashley Fidler, CPO

Mind the Product

This area has a special blend of pure product, operations and tech that doesn’t seem to be as prominent in the B2C world. Enterprise product, especially in machine learning, is more of a hybrid role than B2C product roles seem to be.

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Ask Teresa: What if Your Buyers Aren’t Your Users?

Product Talk

I get a lot of questions about B2B (business to business) vs. B2C (business to consumer) products. Spoiler alert: I don’t actually believe that B2B and B2C are all that different, especially when it comes to discovery. At its core, product discovery is a simple concept.

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Secrets to successful B2B product management: Part 2

Mind the Product

Continuing our look at how to be successful in B2B product management, we speak to senior product people to learn what they love about product management in a business-to-business environment, how it differs from B2C, their biggest challenges, and their advice for other B2B product people. [.]

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The 3 Most Important Product Testing Issues for Today’s CMOs

Centercode

Recently, I attended the 2018 Customer Validation Conference in southern California, where product testing experts from B2B and B2C companies (including Autodesk, Tableau, Test Fairy, FitBit, and GoPro) shared tips and lessons learned from the forefront of product development and testing.

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productboard recognized on the 2020 Enterprise Tech 30

ProductBoard

Private enterprise tech companies are driving business growth and innovation globally, but unlike public companies or their B2C counterparts, it can be difficult to tell which have real momentum and business potential.

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IMPROVING MENTAL HEALTH & PHYSICAL WELLNESS IN A HYBRID ENVIRONMENT: A CONVERSATION WITH CHAD SEVERSON

Clint Padgett – Project Success

Plus, Chad shares the story of how Ergotron completely shifted their operation from B2B to B2C during the pandemic. Episode Information. In this episode, Clint has a conversation with Chad Severson, CEO of Ergotron.

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Harnessing Culture & Using Data To Build Value For Your Business | Sarah McVittie | BoS 2019

Business of Software Conference

In this talk from BoS Europe 2019, Sarah discusses why Dressipi started as a B2C play but the data it collected on customers has a much higher value to fashion retailers as it enables them to forecast demand more effectively and reduce their unsold inventory. .

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