Dispelling 3 myths stopping B2B Product Managers using B2C product research tactics — Terem…

The Product Coalition

Dispelling 3 myths stopping B2B Product Managers using B2C product research tactics Product Managers of Business-to-Business (B2B) products keep telling me that “the tactics consumer product companies use just aren’t relevant for us in customer development”.

B2C 85

Why Product Planning for B2B should be different than B2C

The Product Coalition

Customer Insights In a successful B2C product, you have (hopefully) millions of customers. Relationship With Sales Teams Often in B2C, there isn’t a large direct sales team. b2b b2c product product-management

B2C 78

5 Things I Learned During The Transition From B2B to B2C

The Product Coalition

3 years ago I decided it’s time for me to leave my product role in a large B2B software company and start my own B2C startup called Missbeez. I would like to share with you some of the insights of my journey so far and the key differences between leading a B2B product and a B2C one.

B2C 78

Lessons Learned in 33 Years in the Software Industry

bpma ProductHub

This year, Business of Software Conference USA is in Boston,… Product Marketing Community Product Management Resources Feedback research Usability Design Communication Innovation Product Strategy B2B B2C SoftwareSeth Godin on Making Software Seth Godin spoke at Business of Software Conference USA last year to share some of the many lessons that he has learned in his 33 years in the software industry. You can watch the talk or read a transcript here.

B2C 249

Why Product Management for B2B Needs to be Different From B2C

Mind the Product

In a successful B2C product, you have (hopefully) millions of customers. Often in B2C, there isn’t a large direct sales team. If you’re trying to apply product management best practice to your role, or you’re looking to make a switch between B2B and B2C products, then you should keep these differences in mind. The post Why Product Management for B2B Needs to be Different From B2C appeared first on Mind the Product.

B2C 118

How B2C companies are using live chat to drive sales and offer a personalized customer experience

Inside Intercom

The post How B2C companies are using live chat to drive sales and offer a personalized customer experience appeared first on Inside Intercom. For online businesses, customer experience is king.

B2C 65

Introducing the PM Bootcamp

B2B Product Management

It teaches you about B2B as well as B2C product mgmt. Agile scrum Product Development or only B2C product Mgmt. Happy New Year, 2019! We are in the process of updating our website.

B2C 52

4 Content Gating Takeaways From Leading Experts

DemandMatrix

While content gating is a common content marketing gimmick in both B2B and B2C, how can you build a strategy that sets yours apart? Content gating is considered to be an essential lead generation activity. While most marketers struggle with the usual questions ranging from- ‘How best to present their content’ to ‘How much of it should be gated or given away freely’, the most important factor to actually consider is the end goal.

B2C 40

4 Content Gating Takeaways from the Experts (at Magento, HubSpot, Yext and QASymphony)

DemandMatrix

While content gating is a common content marketing gimmick in both B2B and B2C, how can you build a strategy that sets yours apart? Content gating is considered to be an essential lead generation activity. While most marketers struggle with the usual questions ranging from- ‘How best to present their content’ to ‘How much of it should be gated or given away freely’, the most important factor to actually consider is the end goal.

B2C 40

Yahoo to become Altaba

Under10 Playbook

I've never been a fan of nonsense names but then, my customers are primarily B2B rather than B2C. B2B compares should focus on descriptive names while B2C companies tend to focus on clever names.

B2C 75

Understanding Enterprise Product Companies

Mironov Consulting

I’m often asked by B2C product managers how B2B companies are different, or about switching between the two. Business-to-consumer (B2C) targets individuals and families. B2C, SMB and Enterprise companies not only behave differently, they are structured differently.

Tales from the Marketplace by Ivan Gadeschi

Mind the Product

The first is a “happy path”: a functional, relatively straightforward beeline that runs straight from the business to the consumer (B2C). Ivan Gadeschi is a product management professional who works as Head of Product for temporary job agency Syft. Over time, Ivan has navigated a variety of uneven marketplaces with great skill and tact. He often faces challenges in business-to-business markets, so he has created a set of simple but effective solutions to use in this environment.

B2C 88

The Importance of Market Segmentation

The Product Bistro

This is particularly true for B2B, as often in the B2C world, the sheer volume of transactions and analytics that can be extracted and modeled makes the job more straightforward. One of the core responsibilities of Marketing in an organization is to effectively define and track the marketing segments. This is far more than just an academic exercise, but is essential to many other key tasks within a company. Segmentation is crucial to effective pricing strategies.

8 Keys to Getting Started

Product Management Lessons from the Trenches

Two years ago this week, I started work as the first VP of Product Management at NTENT - a company with huge, rapidly growing market, world-famous CTO, seasoned executives and engineering team, and core technology that only a handful of companies in the world possess.

B2C 195

Lean Meetup: Challenges of Enterprise Product Management

Mironov Consulting

This creates different problems for product managers than with high velocity ecommerce or B2C tech product.

Podcast: Marketplace Thinking and Fur Babies with Christopher Nheu

Mind the Product

Listen if you’d like to learn more about: The fundamental way marketplaces differ from other B2B and B2C models. Listen if you’d like to learn more about: * The fundamental way marketplaces differ from other B2B and B2C models.

B2C 109

Technographics - The Next Big Thing For Every Data Driven Marketer

DemandMatrix

Decoding and understanding customer behavior has always been a priority for both B2B and B2C marketers. In Retail or B2C marketing in general, insights from technographic data can provide an understanding on different aspects to help decode a customer’s future buying intentions.

B2C 52

Technographics- The Next Big Thing for Every Data-driven Marketer

DemandMatrix

Decoding and understanding customer behavior has always been a priority for both B2B and B2C marketers. In Retail or B2C marketing in general, insights from technographic data can provide an understanding on different aspects to help decode a customer’s future buying intentions.

B2C 52

The Most Basic Rule of Marketing Is So Easy to Forget

Proficientz – Product Management University

If you’re a product or service company of any type, B2B or B2C, you only have one goal: To make your customers better or more successful at something that’s important to them. The most basic rule of marketing is so easy to forget. You’ve just purchased some new clothes or shoes online. As part of the transaction, you hand over your email address or mobile number knowing full well that three things are going to happen. You’ll get a receipt via email/text.

B2C 109

Shift Right with Feature Flags: Best Practices for Testing in Production

Split

A B2C company with a large user base may go one step further and expose new features to a tiny (1%-5%) segment of customers. In our work with both B2B and B2C customers, we’ve outlined these best practices for using feature flags in support of TiP: Pre-prod first, please.

Managing an Existing Product: Day 1

Under10 Playbook

B2C definitely has an aspect of buying for Want vs Need but most companies will only buy for a need. An important skill for a product manager is the ability to parachute into an existing product and land on your feet.

B2C 314

Who is “the Customer?” by Luke Taylor

Mind the Product

B2B Metrics now are More Like B2C Metrics. TL;DR: Land and expand is a great tactic, but there are pitfalls, explains Luke Taylor , formerly Head of Product Management at Huddle. You have more than one customer and both are equally important for different reasons.

B2C 130

The ultimate marketing technology stack for 2019

Inside Intercom

For example, a business that sells their products or services to consumers (B2C) or to businesses (B2B) and use different channels and techniques to acquire customers, and will have varying technology needs as a result. You might be familiar with Scott Brinker’s famous martech landscape slide.

Mentoring Thinking

Ask Benny

You may be in a B2B company and not experience enough B2C challenges. Embrace mentoring as a way of life. The Mentee In the new world where we all live in, you constantly need to grow and develop. You can achieve this by constantly reading, listening and learning. The world is constantly evolving and careers are rapidly changing. You no longer have the luxury to slowly develop your way into new areas. You need to rapidly learn.

B2C 67

Get context on live chat conversations fast

Inside Intercom

If you were in a B2C scenario here, you wouldn’t walk over and tell them you’ll be in touch later on. This mistake is common in the B2C world and while urgency exists in the B2B world, it’s important when you deal with leads to quickly understand what type of lead they are and what type of response they require. When a visitor or lead gets in touch on your website, it’s important to get as much context as you can around the live chat conversation you have with them.

B2C 76

All I know is coding. Can I become a Product Manager?

B2B Product Management

UX Product Manager : For B2C companies, where user interface design is very important, one (or more) UX PM(s) is completely dedicated to this area. We get this question a lot. This is very typical of someone from a technical background (ex.

You can’t do product marketing without product

Under10 Playbook

In a recent discussion I was shocked by a claim made by a product marketing manager: "Product marketing in B2B is harder than B2C because we can’t use the product.". That’s crap. Yes, I agree it is hard to market products that you don’t understand. But why don’t you? You simply can’t do product marketing without knowing the product. You simply can’t do product marketing without knowing the product. Tweet this ].

B2C 108

Here’s why Shipping is so important to me

The Product Coalition

Developing a B2C product , our goal was to ship 2 new releases each month. From the early days of our startup , I’ve been putting a lot of effort creating a culture of product shipping.

B2C 104

How to design your Insights-as-a-Service business model

Oren Steinberg

Just like some B2C models offer an elite product or service to a small, yet exclusive group, so do some businesses. 8 business models for Insights-as-a-Service. Yesterday at an AI conference, I saw an unusual number of companies offering Insights-as-a-Service. One after the other, brilliant entrepreneurs got on stage to pitch a very similar story: ‘we can help your organization uncover business insights hidden in your big data, using our unique machine / deep learning platform.’.

Tips for creating a great support experience during the holidays

Inside Intercom

For a B2C business, the cost of a self-service transaction can be measured in pennies, while the average cost of a live service interaction (phone, email or web chat) totals more than $7.

B2C 71

TEI 175: Building B2B products – with Blair Reeves & Benjamin Gaines

Product Innovation Educators

The authors join this episode to discuss how product management is different for enterprise software products, including: Differences in consumers from B2B and B2C. 8:15] What are the differences between B2B and B2C product management?

B2B 62

Lawrence of Arabia, the Original Agile Disruptor, Had Sore Feet

The Product Coalition

The MVP approach in its most extreme state is where you have millions of B2C users who will test something out, provide feedback, and keep using while it improves.

Agile 95

The magic of subscription pricing

B2B Product Management

Subscription pricing has always been a norm with B2C products. A few months ago, one of our proposals got rejected because of our pricing. It was on the higher side for this client that was based in Asia.

What sample size do you really need for UX research?

Userzoom

In many cases, especially where design has matured and lots of optimization is needed (eCommerce, B2C websites, e.g.), its recommended to test with larger sample sizes of 20, 30 or even more per segment. Demystifying sample size.

UX 78

Crafting your perfect Product Roadmap

The Product Coalition

Let’s say the candidate did well at B2B companies, but maybe not so well in B2C companies’ interviews. So if the target company is a B2C company, then should the hiring department be upfront about the differences in product management between B2B and B2C? (B)

Product to Product: Melissa Perri on how to think like a product manager

Roadmunk

Melissa: I always get this question about if my advice is applicable for B2B versus B2C. These phases still exist between B2B, and B2C. How you approach them might be a little bit different between B2C, and B2B.

B2C 92

Dear Strategy: 073 Strategy Career Questions (Part 3 of 3)

Dear Strategy

This model tends to be gaining popularity in technology and software type businesses, as well as in business-to-consumer (B2C) type environments where larger marketing budgets might require more resources dedicated specifically to those later-stage tasks. Dear Strategy: “How do I evaluate a Product Manager to Product Marketing Manager career transition?”. . As with the other career questions we’ve answered in this series, definitions are important.

From Startup to Enterprise Product Manager: Is Bigger Always Better?

Mind the Product

Observations of a B2C startup product manager working in enterprise. As a B2C product manager your raison d’être is still your external customers, but you have to service the internal customers as well… Marketing needs to be able to run targeted promotional campaigns on-site and Customer Services needs to be able to change the email address on a customer account; Merchandising needs to showcase best-selling products and Sales needs to report on total transactions.

Let’s Abandon Customers and Users

Mironov Consulting

Especially in B2C or B2B2C markets where our tech is part of a long value chain: perhaps our software helps some employee collect data to tune a service that improves delivery of some consumer product… Creating real-world value is a multi-step process involving many players.

What we shipped: 7 new features to help you automate, streamline and customize your Messenger

Inside Intercom

What is their business type – B2B or B2C? At Intercom, we know how challenging it is to strike a balance between being personable and being efficient. You want to be welcoming to your visitors and helpful to your customers, but your time is in demand. That is why we are continually updating our products in ways that help you engage with your visitors, leads and customers quickly and effectively.