Who is more customer-centric: B2C product managers or B2B product managers?

Product Management Unpacked

finds interesting differences between how B2B (business-to-business) and B2C (business-to-consumer) product managers approach product management, especially as it relates to customer research. Instead, B2C product managers rely much more on the product use session recordings.

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The Role of Data Analytics in B2B vs B2C Product Management

Izenda

In B2C organizations, product managers can use an internal BI tool to collect, visualize, and analyze their most valuable resource – customer data. In turn, B2C companies can focus on creating a better user experience. For both B2B and B2C product managers, data analytics can open up new pathways to increased users, more revenue, and better decision-making. B2C companies tend to have more customers than B2B. For Product Managers B2B b2c product management

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Differences between B2B and B2C products

The Product Coalition

Having had experience developing and launching B2B and B2C products, it made me think about the differences between these two different product categories. #1 Whereas B2C products cannot be customized for your 100+ or 10000+ end customer base. On the other hand, B2C products need to be so intuitive as to have minimum to null onscreen support. B2C products on the other hand do not require dedicated hand-holding. product b2b enterprise-sales customization b2c

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The biggest thing funding does to a B2C startup

NextBigWhat

Well, the biggest thing funding can do to a B2C startup is not just hiring talent or spending on customer acquisition, but on managing support. Let’s just accept that customers… The post The biggest thing funding does to a B2C startup appeared first on NextBigWhat. Product Management

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Why Product Planning for B2B should be different than B2C

The Product Coalition

Customer Insights In a successful B2C product, you have (hopefully) millions of customers. Relationship With Sales Teams Often in B2C, there isn’t a large direct sales team. b2b b2c product product-management

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4 Great Strategies for B2C Lead Generation

AB Tasty

This article was originally posted on AB Tasty as 4 Great Strategies for B2C Lead Generation. All businesses rely on attracting new customers, but appealing to the modern consumer has become increasingly difficult. Having a data-driven. Read more. Lead Generation

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Lessons Learned in 33 Years in the Software Industry

bpma ProductHub

This year, Business of Software Conference USA is in Boston,… Product Marketing Community Product Management Resources Feedback research Usability Design Communication Innovation Product Strategy B2B B2C SoftwareSeth Godin on Making Software Seth Godin spoke at Business of Software Conference USA last year to share some of the many lessons that he has learned in his 33 years in the software industry. You can watch the talk or read a transcript here.

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5 Things I Learned During The Transition From B2B to B2C

The Product Coalition

3 years ago I decided it’s time for me to leave my product role in a large B2B software company and start my own B2C startup called Missbeez. I would like to share with you some of the insights of my journey so far and the key differences between leading a B2B product and a B2C one. Switching sides to B2C, and suddenly the decision maker is the user himself. said Number 6 and couldn’t be more wrong… As your B2C product grows, your customers become nothing but numbers.

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Is consolidation of B2B, B2C, and B2E apps a good idea?

The Product Coalition

When it comes to a business mobile app implementation based on one among B2C, B2E, and B2B or all three of them, which is the best strategy between treating them separately and together? An app created for B2E interaction will barely have anything common to serve the purpose of B2C interaction. The shared user experience isn’t the mere benefit of merging B2E, B2B, and B2C into a single platform. Is consolidation of B2B, B2C, and B2E apps a good idea?

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Insider Tips on Running Double-Sided Marketplaces

Mind the Product

Product Development Process Product Strategy B2B B2C Brisbane double-sided marketplace Interview Marketplace marketplace products marketplaces multi-sided marketplace ProductTank RoundtableWhat do you get when you have a room full of marketplace product leaders from areas as diverse as pet care, heavy machinery, content creators and consumer goods comparisons? A ProductTank!

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What B2B Can Learn from B2C Companies About Customer Satisfaction

TSIA

Here’s a look at what the world of B2B (business-to-business) can learn about improving customer survey response rates from B2C (business-to-consumer) companies For Services organizations, capturing crucial Voice of the Customer (VoC) data can be a challenge.

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Dispelling 3 myths stopping B2B Product Managers using B2C product research tactics?—?Terem…

The Product Coalition

Dispelling 3 myths stopping B2B Product Managers using B2C product research tactics Product Managers of Business-to-Business (B2B) products keep telling me that “the tactics consumer product companies use just aren’t relevant for us in customer development”. The techniques and tactics used by B2C companies to rapidly gain data to do customer development on new products and features are relevant right now, and only getting more relevant each day.

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How B2C companies are using live chat to drive sales and offer a personalized customer experience

Inside Intercom

The post How B2C companies are using live chat to drive sales and offer a personalized customer experience appeared first on Inside Intercom. For online businesses, customer experience is king. It can be pretty simple if you listen to what your customers want, which usually boils down to a personalized, quick and low friction experience. Channels like live chat and self-service are highly preferred when it comes to customers getting answers to their questions.

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How I got my job in Product: Ashley Fidler, CPO

Mind the Product

This area has a special blend of pure product, operations and tech that doesn’t seem to be as prominent in the B2C world. Enterprise product, especially in machine learning, is more of a hybrid role than B2C product roles seem to be. Product Management Career B2C Cpo Data Science How I got my Job Machine Learning Technical Product Manager

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4 Great Strategies for B2C Lead Generation

AB Tasty

This article was originally posted on AB Tasty as 4 Great Strategies for B2C Lead Generation. All businesses rely on attracting new customers. But, appealing to the modern consumer has become increasingly difficult. Lead generation needs to be personalized, innovative and focused on providing value to your target audience. It’s about cultivating a relationship with people that gradually convinces them that your product or service is exactly what they’ve been looking […].

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productboard recognized on the 2020 Enterprise Tech 30

ProductBoard

Private enterprise tech companies are driving business growth and innovation globally, but unlike public companies or their B2C counterparts, it can be difficult to tell which have real momentum and business potential. What if enterprise technology had something like a coaches poll in collegiate sports, but where the most respected venture capitalists submitted their top picks for the most. Source. Company & Product

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4 common cash flow problems and how to fix them

TradeGecko

Regardless of whether you’re a B2B wholesaler or a B2C merchant, maintaining a healthy cash flow is essential to running a successful business and building the foundations you need to grow over time. Without adequate forecasting, cash flow problems can creep up unexpectedly even for highly profitable businesses. Business Growth Productivity

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Product Retention: How Your Go-to-Market Approach Impacts Churn

ProductCraft

B2C companies like Handy and Uber, for example, had amazing sign-on deals to acquire new customers. Retention is a key factor that can make or break a SaaS business, especially during an economic downturn. In the early 2010s, we all saw the risks of paying a lot upfront. However, these ended up being disastrous for. Read more » The post Product Retention: How Your Go-to-Market Approach Impacts Churn appeared first on ProductCraft by Pendo.

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“Software eating the world” creates a growing need to educate product managers.

Product Management Unpacked

When I started in product management in the mid-1980s, most product managers were hired to work in traditional B2C businesses, which is where the idea of product management originated. Product managers were difficult to hire even when the need for talent was coming more specifically from enterprise and B2C software and technology companies. Digital transformation impacts almost everything, so the demand for product management continues to increase – every day.

A Guide to Boosting Lead Generation With SEO

AB Tasty

As I mentioned in a previous article on B2C […]. There are several elements that go into creating a successful marketing plan for our digital era—with two important tactics being lead generation and SEO. Lead generation is the process of cultivating an interest in your business to build an ongoing list of potential clients (or ‘leads’). This article was originally posted on AB Tasty as A Guide to Boosting Lead Generation With SEO. Conversion Optimization

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The Struggles of the B2B Software Product Manager

ProductCraft

Being the product manager of a B2B (aka enterprise) product may not seem all that glamorous when compared to B2C. While everyone is talking about the coolest Pinterest, Uber, and Airbnb features, the work of an enterprise software PM is rarely considered “sexy.” ” What are the intricacies and complexities of this “underdog” B2B PM world? Read more » The post The Struggles of the B2B Software Product Manager appeared first on ProductCraft by Pendo.

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The State of Customer Experience Report – CX statistics to help you move in the right direction

Usersnap

We pivoted the data to compare trends of B2B companies versus B2C, highlighting the companies with established CX practices and strategies. The ownership of CX differs in B2B and B2C business models. In B2C, the highest contender is still support at 67%, but the following teams are rather different. 56% of B2C companies stated they have a CX or VOC team, which is substantially higher compared to B2B companies. Especially if you’re B2C.

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4 Content Gating Takeaways From Leading Experts

DemandMatrix

While content gating is a common content marketing gimmick in both B2B and B2C, how can you build a strategy that sets yours apart? Content gating is considered to be an essential lead generation activity. While most marketers struggle with the usual questions ranging from- ‘How best to present their content’ to ‘How much of it should be gated or given away freely’, the most important factor to actually consider is the end goal.

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4 Content Gating Takeaways from the Experts (at Magento, HubSpot, Yext and QASymphony)

DemandMatrix

While content gating is a common content marketing gimmick in both B2B and B2C, how can you build a strategy that sets yours apart? Content gating is considered to be an essential lead generation activity. While most marketers struggle with the usual questions ranging from- ‘How best to present their content’ to ‘How much of it should be gated or given away freely’, the most important factor to actually consider is the end goal.

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Tales from the Marketplace by Ivan Gadeschi

Mind the Product

The first is a “happy path”: a functional, relatively straightforward beeline that runs straight from the business to the consumer (B2C). Ivan Gadeschi is a product management professional who works as Head of Product for temporary job agency Syft. Over time, Ivan has navigated a variety of uneven marketplaces with great skill and tact. He often faces challenges in business-to-business markets, so he has created a set of simple but effective solutions to use in this environment.

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Understanding Enterprise Product Companies

Mironov Consulting

I’m often asked by B2C product managers how B2B companies are different, or about switching between the two. Business-to-consumer (B2C) targets individuals and families. B2C, SMB and Enterprise companies not only behave differently, they are structured differently.

The Importance of Market Segmentation

The Product Bistro

This is particularly true for B2B, as often in the B2C world, the sheer volume of transactions and analytics that can be extracted and modeled makes the job more straightforward. One of the core responsibilities of Marketing in an organization is to effectively define and track the marketing segments. This is far more than just an academic exercise, but is essential to many other key tasks within a company. Segmentation is crucial to effective pricing strategies.

Customer care in a crisis: How support teams are navigating shifts in volume, wait times, and CSAT

Inside Intercom

” To find out, we surveyed 400 support managers, directors, and executives across both B2B and B2C and affected industries like media, healthcare, and technology. According to our research, 54% of B2B support teams are seeing increased volume, along with 45% of B2C support teams. The majority of B2B and B2C support teams – 54% and 61%, respectively – have taken this approach. For B2C teams, customer satisfaction is taking a hit.

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Workplace of the Future: The Impact of Augmented Reality, Virtual Reality, and Related Technologies

TSIA

B2B and B2C use cases for AR/VR. I recently had the privilege of hosting a panel discussion at the UCLA Anderson School of Business on the topics of augmented reality (AR), virtual reality (VR), mixed reality (XR). My amazing panelists were Steve Redmond, former CEO of 8i, Dan Burton, CEO of DroneBase, and Derek Belch, CEO of Strivr Labs who have a wealth of learning and experience in these areas. Here’s the video recording and transcript of our discussion.

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Workplace of the Future: The Impact of Augmented Reality, Virtual Reality, and Related Technologies

TSIA

B2B and B2C use cases for AR/VR. I recently had the privilege of hosting a panel discussion at the UCLA Anderson School of Business on the topics of augmented reality (AR), virtual reality (VR), mixed reality (XR). My amazing panelists were Steve Redmond, former CEO of 8i, Dan Burton, CEO of DroneBase, and Derek Belch, CEO of Strivr Labs who have a wealth of learning and experience in these areas. Here’s the video recording and transcript of our discussion.

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The “Soft” Side of Tech and Field Support

TSIA

It’s fairly safe to say that meeting the expectations of today’s customer, whether B2B or B2C, requires robust hard and soft skills You may have heard the saying “You hire people for their technical skills and fire them for their soft skills.” ” There are a number of variations of this quote, but all revolve around the issue of hard vs. soft skills.

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Optimize and “Appify” Your Customer Journey Maps with Analytics

TSIA

Customer journey maps are typically the result of a business planning exercise to better understand B2C customer experience sequences. With journey maps in hand, suppliers can then purposefully control and optimize the interactions to improve supplier outcomes in typically narrow circumstances. However, the customer journey for a large technology buyer is complicated and dynamic.

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Checklist to Maximize Conversion and Delight in B2B eCommerce Checkouts

The Product Coalition

The biggest differences between consumer buyers (B2C) and business buyers (B2B) is that the volume that is purchased and their preferences with pricing and being invoiced on payment terms over credit cards. As you gathered your new team members, you explained the WHY : Why should a company focus on B2B customers just as much as B2C? Shopify reports that B2B buyers cart size is almost triple the value of B2C?—?from Shopify.com: B2B vs B2C Ecommerce: What’s The Difference?

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How Do Your Product Teams Prioritize? | Fearless Product Leadership

Fearless Product

In this episode 5 experienced product leaders who've led product at start-up, growth and mature companies in B2B and B2C markets share their tried-and-true approaches to product prioritization and the critical importance of a North Star. In this episode 5 experienced product leaders who've led product at start-up, growth and mature companies in B2B and B2C markets share their tried-and-true approaches to product prioritization and the critical importance of a North Star.

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Does Your Product Roadmap Contain What Will Happen or What May Happen? | Fearless Product Leadership

Fearless Product

In this episode get actionable advice on how 5 product leaders approach creating and sharing the product roadmap with their organizations in B2B, B2C, startup, growth and mature companies. In this episode get actionable advice on how 5 product leaders approach creating and sharing the product roadmap with their organizations in B2B, B2C, startup, growth and mature companies. DOES YOUR PRODUCT ROADMAP CONTAIN WHAT WILL HAPPEN OR WHAT MAY HAPPEN? Are you a new product leader?

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What Most Surprises New Product Leaders? | Fearless Product Leadership

Fearless Product

In this episode 5 experienced product leaders who've led product at start-up, growth and mature companies in B2B and B2C categories share what they found most surprising when they first led product management teams. In this episode 5 experienced product leaders who've led product at start-up, growth and mature companies in B2B and B2C categories share what they found most surprising when they first led product management teams. WHAT MOST SURPRISES NEW PRODUCT LEADERS?

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What is your Product Leader Superpower? | Fearless Product Leadership

Fearless Product

In this episode see and hear how 5 product leaders describe the superpower that has most helped them succeed in multiple product leadership roles in B2B, B2C, startup, growth and mature companies. In this episode see and hear how 5 product leaders describe the superpower that has most helped them succeed in multiple product leadership roles in B2B, B2C, startup, growth and mature companies. WHAT IS YOUR PRODUCT LEADER SUPERPOWER?

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Empower Product Teams with Product Outcomes, Not Business Outcomes

Product Talk

For another example, let’s imagine a product team working on a B2C subscription product. I’m excited to add Hope Gurion as an official author on Product Talk. She has guest posted here before and has worked with me for years. She coaches teams using my Continuous Discovery Habits curriculum and is helping me bring the Continuous Discovery Habits workshop to more companies. Help me in welcoming Hope as an official author.

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Introducing the PM Bootcamp

B2B Product Management

It teaches you about B2B as well as B2C product mgmt. Agile scrum Product Development or only B2C product Mgmt. Happy New Year, 2019! We are in the process of updating our website. You will find new references from our students, who we were able to guide in the right direction this past year. You will also find some new courses and free webinar.

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Hiring a Head of Product

Mironov Consulting

I do see a big divide between B2C and B2B/enterprise products, and therefore their product managers. Most B2C products have orders-of-magnitude more users, dramatically shorter/simpler selling cycles, and no single customer with enough purchasing power to hold us hostage.