Product Talk

OCTOBER 16, 2024

Our case studies cover B2B scenarios, B2C scenarios, even complex B2B2B2C scenarios. It includes 12 real-world case studies where teams share in detail how they automated their recruiting process using one of these strategies. We include web and mobile scenarios.

Product Research 286

Product Research User Testing Customer Feedback Customer Experience 286

The Product Coalition

APRIL 6, 2021

Transitioning from a B2C to a B2B Product Management role is not easy. Here are five key differences between these two roles. Continue reading on Product Coalition ».

B2C 139

B2C B2B Product Management Product Manager 139

Product Talk

JULY 20, 2022

I get a lot of questions about B2B (business to business) vs. B2C (business to consumer) products. Spoiler alert: I don’t actually believe that B2B and B2C are all that different, especially when it comes to discovery. It’s funny—in our industry, we tend to think about B2B as radically different from B2C. Tweet This.

User Testing 300

User Testing Customer Feedback Customer Experience B2C 300

UX Planet

JUNE 17, 2025

Desirable difficulties in B2B and B2C product design — and what research on disfluent fonts can teach us. I am not that sure anymore Maybe after all, the B2C use cases are more fitting due to users being more motivated. In B2C, users choose to use a service because it meets a personal need — legal, health, finance, learning.

Research Software 92

Research Software User Testing B2C Weak Development Team 92

Intercom, Inc.

MARCH 11, 2021

On the surface, B2B customer support issues might look quite different from those of B2C. But despite these differences, Farhan Virji , VP of Customer Happiness at Later , believes that there is actually quite a lot that B2B support teams can learn from their B2C colleagues. 3 B2C support trends and lessons learned.

B2C 118

B2C B2B Reporting Tools Feedback Software 118

The Product Guy

JULY 18, 2019

Identifying user needs, or customer needs in the B2C environment, is currently a weakness of mine and a skill that is a hallmark of both B2B and B2C product managers. I found, coming from an agency project management background, my strengths lie in prioritization and advocating for the client and user on a scrum team.

Weak Development Team 344

Weak Development Team B2C Customer Experience Advertising 344

Mind the Product

JUNE 15, 2025

It starts with the fundamentals – how customer retention has a direct impact on company success, why data is everything and why the challenges of customer retention are different in B2B and B2C companies.

B2C 91

B2C B2B Article Strategy 91

Intercom, Inc.

APRIL 7, 2020

” To find out, we surveyed 400 support managers, directors, and executives across both B2B and B2C and affected industries like media, healthcare, and technology. According to our research, 54% of B2B support teams are seeing increased volume, along with 45% of B2C support teams.

Customer Experience 217

Customer Experience Reporting Tools Research Software User Testing 217

Userpilot

OCTOBER 19, 2024

11 Retently for both B2C and B2B companies with predictive survey analytics Retently survey builder. Retently is a survey platform designed for both B2B and B2C businesses (SaaS, ecommerce, agencies, insurance, etc.). A free plan with limited features is available, and a free trial to explore premium features before committing. #11

Feedback Software 105

Feedback Software Analytic Tools Data Visualization Research Software 105

Intercom, Inc.

DECEMBER 11, 2018

The post How B2C companies are using live chat to drive sales and offer a personalized customer experience appeared first on Inside Intercom. This enables our support team to tackle higher priority issues like answering questions from potential customers who are ready to buy.

B2C 126

B2C Customer Experience User Testing Product Research 126

The Product Guy

AUGUST 13, 2020

B2B type of business will focus on different KPIs than B2C type of business. When it comes to measure the success of the product or even product managers, service companies have different criteria from product company.

Product Manager 407

Product Manager Product Management Research Software Feedback Software 407

Userpilot

OCTOBER 26, 2021

What difference does it make if your product is B2B or B2C? We take a look at the North Star Metrics used by Miro, Amplitude, Airtable, Dropbox, and Jira on the B2B side, and Facebook, YouTube, Netflix, Spotify, and Instagram for B2C – and consider the differences between them. B2C North Star Metric example.

B2C 98

B2C Onboarding KPIs Analytic Tools B2B 98

Mind the Product

APRIL 19, 2023

As B2B companies build their PLG strategies, they can take lessons from how B2C companies have succeeded. In Pendo’s PLG Teardown web series, the panel of experts take a deep dive into how the app Duolingo has scaled growth so well and why it continues to delight users. Here's what they learned.

B2B 203

B2B Strategy B2C Product launches 203

Product Management Unpacked

JULY 11, 2019

When I started in product management in the mid-1980s, most product managers were hired to work in traditional B2C businesses, which is where the idea of product management originated. Product managers were difficult to hire even when the need for talent was coming more specifically from enterprise and B2C software and technology companies.

Education 217

Education Automotive Product Management Product Manager 217

The Product Guy

JUNE 18, 2020

Marvin Mathew is a New York based Product Manager with experiences across B2B & B2C–FinTech, SaaS and HealthTech. We should all aim to make decisions that make sense for the customer, business and goals. About Marvin Mathew. He is a Product Manager at Mastercard. .

Product Research 412

Product Research Feedback Loop Feedback Software User Testing 412

Product Talk

AUGUST 21, 2024

If you work on a B2C product , your customers are the people who buy and use your product. When continuous interviewing: Your customer is whoever uses your product or service or is making the purchase decision. Your outcome will determine who you’ll want to talk to. Tweet This Let’s look at a few common scenarios.

User Friction 325

User Friction Customer Experience User Testing Product Research 325

Intercom, Inc.

OCTOBER 29, 2019

Indeed, among our customers were B2C companies, small businesses, and large enterprises along with customers in places and industries well beyond Silicon Valley. You can’t find email lists using Job-to-be-Done, but you can find ones for B2C subscription businesses that have a high volume of website traffic.

User Testing 184

User Testing Data Visualization Customer Experience Customer Feedback 184

The Product Guy

APRIL 13, 2018

Another observation is that agile is very successful with b2c companies where they are majorly focused on the end customers. In b2c companies, the competitive landscape is changing so rapidly that you have to become agile otherwise competition will eat you up. In such situations companies are forced to revert to waterfall practices.

Feedback Software 225

Feedback Software B2C Agile Software Developers 225

Product Innovation Educators

MARCH 14, 2022

Many of the techniques from B2C don’t work in B2B at all. [18:41] Many of the techniques from B2C don’t work in B2B at all. [18:41] That’s the opposite of transparency and creates a lot of problems in defending your value. 18:41] What are the factors involved in pricing?

B2B 257

B2B B2C Customer Experience Data Visualization 257

The Product Guy

MARCH 11, 2017

Product Director @ WayUp (New York City) Keywords: b2c, consumer, delight, engagement, retention [link]. Product Manager @ WayUp (New York City) Keywords: b2c, consumer, delight, engagement, retention [link]. Product Manager, Email Marketing @ WayUp (New York City) Keywords: app, b2c, email, marketing, web [link].

B2C 150

B2C Leadership Product Manager Product Management 150

The Product Coalition

OCTOBER 26, 2021

producer, from B2B to B2C A small fresh pasta producer during the pandemic opened a B2C channel (e-commerce) on top of the core business which is B2B. The short lifetime of the product would have killed the B2C market. I have helped them to do it. Also according to our customers.

Research Software 179

Research Software User Testing Feedback Software B2C 179

Product Innovation Educators

JANUARY 17, 2022

We sell B2C and currently offer the app for a range of property and casualty (P&C) insurance. [7:33] We sell B2C and currently offer the app for a range of property and casualty (P&C) insurance. [7:33] We’ve built an app where people can buy and manage their coverage and make claims.

Feedback Software 260

Feedback Software Data Visualization Customer Feedback Customer Experience 260

Product Innovation Educators

DECEMBER 12, 2021

Even for B2C software, when we buy products, we’re investing in a company and a vision. Even for B2C software, when we buy products, we’re investing in a company and a vision. See if you can redesign the product to make it easier for them. [20:16] 20:16] What are your suggestions for structuring and using roadmaps?

Customer Experience 241

Customer Experience B2C Customer Feedback Data Visualization 241

The Product Guy

APRIL 14, 2018

Keywords: b2b, b2c, Product Management, Recruitment, UX. Thousands of employers across all areas of product, from management to design, from digital to physical, are looking to fill positions from our community. . Each week we highlight some of the recently posted openings. Check out this week’s newest, below….

Customer Experience 186

Customer Experience B2C Artificial Inteligence Healthcare 186

Mind the Product

DECEMBER 15, 2021

Continuing our look at how to be successful in B2B product management, we speak to senior product people to learn what they love about product management in a business-to-business environment, how it differs from B2C, their biggest challenges, and their advice for other B2B product people. [.]

B2B 172

B2B B2C Product Manager Product Management 172

Alchemer Mobile

DECEMBER 9, 2021

Although the buy cycle for a B2C customer varies vastly from a B2B customer, they both have one key thing in common: What people say and feel about you carries more weight than any awesome marketing campaign you put in place. Customer acquisition. How do people discover your brand? What does the buying journey look like?

Customer Experience 264

Customer Experience Customer Feedback User Testing B2C 264

Intercom, Inc.

APRIL 30, 2018

If you were in a B2C scenario here, you wouldn’t walk over and tell them you’ll be in touch later on. This mistake is common in the B2C world and while urgency exists in the B2B world, it’s important when you deal with leads to quickly understand what type of lead they are and what type of response they require.

B2C 214

B2C Research Software User Friction User Testing 214

The Product Guy

FEBRUARY 3, 2019

In my new PM role at a large B2C, I felt lost. I served teachers, students, and administrators, each group with specific product needs and goals. When I built a new feature, I knew exactly who would benefit from it and knew who to call for feedback. But that was my old job in edtech.

User Testing 311

User Testing Product Management Product Manager Customer Feedback 311

The Product Coalition

FEBRUARY 3, 2022

The same approach with a few alterations can be replicated for B2C SaaS products as well. In case of B2C customers it could be a usage related cohort, that is, MAU/ DAU. For B2C, one can send out targeted questions with some personalized incentives to the customers. Revenue Cohort: $10M+, $1M?—?$10M, 10M, $500k?—?$1M…$10k?—?$100k

Data Visualization 183

Data Visualization Customer Feedback User Testing Analytic Tools 183

The Product Guy

APRIL 23, 2019

She works to bring ideas to life by building innovative products in the B2B2C and B2C world that positively influence people’s behavior on a societal scale. Once we have solved the first set of needs, we do not just stop there: this process is repeated at every stage of the product. Make It Right! About Surbhi Gupta.

Product Research 352

Product Research User Testing Customer Experience Customer Feedback 352

Intercom, Inc.

DECEMBER 12, 2018

For example, a business that sells their products or services to consumers (B2C) or to businesses (B2B) and use different channels and techniques to acquire customers, and will have varying technology needs as a result. This works as well for a B2B company like Intercom as it does for any B2C company. Stage 2: Engage.

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223

Product Management University

MAY 24, 2021

This is where B2B and B2C product management completely diverge. As you’re considering new products and enhancements to existing products, the first value test should always be quantifiable impact on the job performance of the users, and the subsequent value to their organization. Tier 2: Department Value.

User Testing 246

User Testing Customer Experience Product Management Product Manager 246

Intercom, Inc.

NOVEMBER 18, 2019

B2C companies were twice as likely as B2B companies to be satisfied with their chatbot investments, perhaps due to the fact that B2C queries are generally more repetitive and less complex than B2B ones. Satisfaction with chatbots varied by sector.

User Testing 42

User Testing Product Research Banking B2C 42

Intercom, Inc.

OCTOBER 1, 2019

But thanks to his experience as a marketing leader in both B2C (in online gaming ) and later in B2B (at AdRoll , where he managed 45 people and a budget of €30 million), Shane had a keen sense of how to continue fueling growth by moving upmarket and differentiating from a crowded marketplace. .

Engineering 177

Engineering Marketing B2C B2B 177

Intercom, Inc.

FEBRUARY 6, 2020

Leveraging data from both the B2C and B2B sides, she examines each market closely before launching a course collection in a new language – using quantitative signals like pipeline growth along with qualitative feedback from sales reps. The patterns Yvonne and the team see on the B2C side often foreshadow behavior on the B2B side. “We

Feedback Software 243

Feedback Software Analytic Tools Research Software Data Visualization 243

Intercom, Inc.

NOVEMBER 12, 2020

So while these shifts in consumer behaviors may be expedited by current circumstances, many unexpected industries were already exploring how to adopt B2B strategies for B2C – without losing the personal customer relationships that are at the core of their businesses. Learning from B2B. This time, it’s personal.

B2C 221

B2C Customer Experience B2B Branding 221