B2B vs B2C Product Management: 4 Hidden Differences to Know
The Product Coalition
OCTOBER 16, 2023
What hidden differences can we point out about B2B product management compared to a B2C environment? Continue reading on Product Coalition »
B2C Related Topics 
Who is more customer-centric: B2C product managers or B2B product managers?
Product Management Unpacked
SEPTEMBER 23, 2020
finds interesting differences between how B2B (business-to-business) and B2C (business-to-consumer) product managers approach product management, especially as it relates to customer research. Unlike B2C product managers who rely heavily on the customer success team, B2B product managers prioritize direct customer feedback.
B2C 
190
190 Join 142,000+
Insiders
Sign Up for our Newsletter
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Differences between B2B and B2C products
B2B Product Management
SEPTEMBER 29, 2023
Getting confused between what to do as a B2B Product vs B2C Product manager role? It is important to understand what B2B and B2C products are. And B2C products are products or services that are sold directly to consumers. Here is a brief overview of the key differences between B2B and B2C products.
B2C 52
52 
What’s the Difference Between a B2C vs a B2B Product Manager?
The Product Coalition
APRIL 6, 2021
Transitioning from a B2C to a B2B Product Management role is not easy. Here are five key differences between these two roles. Continue reading on Product Coalition ».
B2C 102
102 
Ramping-up Your Digital CX Strategy: Adaptation of Omni Channel and Conversational Support
Speaker: Michael McMillan - Customer Experience Expert, TEDx Speaker, and Author
In this webinar, Michael McMillan, a CX expert with extensive experience in both B2B and B2C markets, will help you transform your customer journey and elevate company outcomes by evaluating key aspects of your CX strategy. Whether via chat bot, email, or social media, every customer should have the same opportunity to resolve their queries.
Later’s Farhan Virji on adapting B2C support strategies for B2B teams
Intercom, Inc.
MARCH 11, 2021
On the surface, B2B customer support issues might look quite different from those of B2C. But despite these differences, Farhan Virji , VP of Customer Happiness at Later , believes that there is actually quite a lot that B2B support teams can learn from their B2C colleagues. 3 B2C support trends and lessons learned.
B2C 118
118 
The Role of Data Analytics in B2B vs B2C Product Management
Izenda
JUNE 25, 2020
In B2C organizations, product managers can use an internal BI tool to collect, visualize, and analyze their most valuable resource – customer data. In turn, B2C companies can focus on creating a better user experience. B2C companies tend to have more customers than B2B. Customer Data. Sales Data.
Differences between B2B and B2C products
The Product Coalition
MARCH 6, 2019
Having had experience developing and launching B2B and B2C products, it made me think about the differences between these two different product categories. #1 Whereas B2C products cannot be customized for your 100+ or 10000+ end customer base. B2C products on the other hand do not require dedicated hand-holding.
B2C 60
60 
The biggest thing funding does to a B2C startup
NextBigWhat
MAY 20, 2019
Well, the biggest thing funding can do to a B2C startup is not just hiring talent or spending on customer acquisition, but on managing support. Let’s just accept that customers… The post The biggest thing funding does to a B2C startup appeared first on NextBigWhat.
B2C 75
75 
Why Product Management for B2B Needs to be Different From B2C
Mind the Product
JUNE 28, 2018
In a successful B2C product, you have (hopefully) millions of customers. Often in B2C, there isn’t a large direct sales team. If you’re trying to apply product management best practice to your role, or you’re looking to make a switch between B2B and B2C products, then you should keep these differences in mind. Customer Insights.
B2C 133
133 
North Star Metric: What Is It And How to Find Yours [+10 B2B and B2C examples]
Userpilot
OCTOBER 26, 2021
What difference does it make if your product is B2B or B2C? We take a look at the North Star Metrics used by Miro, Amplitude, Airtable, Dropbox, and Jira on the B2B side, and Facebook, YouTube, Netflix, Spotify, and Instagram for B2C – and consider the differences between them. B2C North Star Metric example.
Is consolidation of B2B, B2C, and B2E apps a good idea?
The Product Coalition
APRIL 4, 2019
When it comes to a business mobile app implementation based on one among B2C, B2E, and B2B or all three of them, which is the best strategy between treating them separately and together? An app created for B2E interaction will barely have anything common to serve the purpose of B2C interaction. How this consolidation will help — A).
B2C 66
66 
5 Things I Learned During The Transition From B2B to B2C
The Product Coalition
APRIL 25, 2018
3 years ago I decided it’s time for me to leave my product role in a large B2B software company and start my own B2C startup called Missbeez. I would like to share with you some of the insights of my journey so far and the key differences between leading a B2B product and a B2C one. In a B2C product?—?conversion If you fail?—?you
B2C 60
60 
Dispelling 3 myths stopping B2B Product Managers using B2C product research tactics?—?Terem…
The Product Coalition
FEBRUARY 20, 2019
Dispelling 3 myths stopping B2B Product Managers using B2C product research tactics Product Managers of Business-to-Business (B2B) products keep telling me that “the tactics consumer product companies use just aren’t relevant for us in customer development”. The best-known, unicorn B2C companies?—?Facebook, This isn’t true.
4 Great Strategies for B2C Lead Generation
AB Tasty
SEPTEMBER 6, 2019
This article was originally posted on AB Tasty as 4 Great Strategies for B2C Lead Generation. All businesses rely on attracting new customers, but appealing to the modern consumer has become increasingly difficult. Having a data-driven.
B2C 45
45 
What B2B companies can learn from Duolingo’s growth strategy
Mind the Product
APRIL 19, 2023
As B2B companies build their PLG strategies, they can take lessons from how B2C companies have succeeded. In Pendo’s PLG Teardown web series, the panel of experts take a deep dive into how the app Duolingo has scaled growth so well and why it continues to delight users. Here's what they learned.
B2B 172
172 
Ask Teresa: What if Your Buyers Aren’t Your Users?
Product Talk
JULY 20, 2022
I get a lot of questions about B2B (business to business) vs. B2C (business to consumer) products. Spoiler alert: I don’t actually believe that B2B and B2C are all that different, especially when it comes to discovery. It’s funny—in our industry, we tend to think about B2B as radically different from B2C. Tweet This.
User Testing 239
239 
Why Product Planning for B2B should be different than B2C
The Product Coalition
JULY 17, 2018
Customer Insights In a successful B2C product, you have (hopefully) millions of customers. Relationship With Sales Teams Often in B2C, there isn’t a large direct sales team. In B2B, you operate on a dramatically different order of magnitude of customer numbers. An enterprise sales team spends all day talking to customers?—?they
B2C 60
60 
How B2C companies are using live chat to drive sales and offer a personalized customer experience
Intercom, Inc.
DECEMBER 11, 2018
The post How B2C companies are using live chat to drive sales and offer a personalized customer experience appeared first on Inside Intercom. This enables our support team to tackle higher priority issues like answering questions from potential customers who are ready to buy.
What I Look For in a Senior Designer Portfolio at a Consumer-Facing Early Stage Startup
The Product Coalition
NOVEMBER 14, 2023
We’re a non-profit, but design and technology-wise we operate more with a B2C mindset because our founder comes from the B2C world (he created Shopzilla, which he later sold to become TikTok). I can usually immediately tell if they have an eye for B2C design that matches what I’m looking for. Here’s what I look for: 1.
User Testing 122
122 
How to Evaluate and Select B2B SaaS Tools for Product Management
airfocus
NOVEMBER 20, 2023
Discover the key differences in product management for B2B and B2C, and explore how the right tools can streamline your process. Struggling to manage your B2B product effectively? This article will help you pick the right tool to enhance your team productivity.
Customer care in a crisis: How support teams are navigating shifts in volume, wait times, and CSAT
Intercom, Inc.
APRIL 7, 2020
” To find out, we surveyed 400 support managers, directors, and executives across both B2B and B2C and affected industries like media, healthcare, and technology. According to our research, 54% of B2B support teams are seeing increased volume, along with 45% of B2C support teams.
What B2B Can Learn from B2C Companies About Customer Satisfaction
TSIA
JANUARY 4, 2018
Here’s a look at what the world of B2B (business-to-business) can learn about improving customer survey response rates from B2C (business-to-consumer) companies.
Secrets to successful B2B product management: Part 2
Mind the Product
DECEMBER 15, 2021
Continuing our look at how to be successful in B2B product management, we speak to senior product people to learn what they love about product management in a business-to-business environment, how it differs from B2C, their biggest challenges, and their advice for other B2B product people. [.]
Mastering B2B User Research: Tips and Insights
UX Studio
SEPTEMBER 6, 2023
As we delved into these industries, we realized that our usual research approaches for regular B2C (Business-to-Customers) companies weren’t really cutting it. When it comes to average purchases on a B2C platform, individual decisions are usually impulsive and driven by momentary preferences, emotions, and desires. Probably not.
User Testing 64
64 
Business-Model-Canvas: How it helped us save 40% of CAPEX
The Product Coalition
OCTOBER 26, 2021
producer, from B2B to B2C A small fresh pasta producer during the pandemic opened a B2C channel (e-commerce) on top of the core business which is B2B. The short lifetime of the product would have killed the B2C market. I have helped them to do it. Also according to our customers.
User Testing 154
154 
The State of Customer Experience Report – CX statistics to help you move in the right direction
Usersnap
JULY 1, 2020
We pivoted the data to compare trends of B2B companies versus B2C, highlighting the companies with established CX practices and strategies. The ownership of CX differs in B2B and B2C business models. In B2C, the highest contender is still support at 67%, but the following teams are rather different. Especially if you’re B2C.
Who’s who: Understanding your business with customer segmentation
Intercom, Inc.
OCTOBER 29, 2019
Indeed, among our customers were B2C companies, small businesses, and large enterprises along with customers in places and industries well beyond Silicon Valley. You can’t find email lists using Job-to-be-Done, but you can find ones for B2C subscription businesses that have a high volume of website traffic.
User Testing 184
184 
15 B2B Marketing Strategies to Drive Conversion and Growth
Userpilot
DECEMBER 19, 2022
Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level!
B2B 106
106 
How to Use Product Analytics to Collect Targeted Customer Feedback
The Product Coalition
FEBRUARY 3, 2022
The same approach with a few alterations can be replicated for B2C SaaS products as well. In case of B2C customers it could be a usage related cohort, that is, MAU/ DAU. For B2C, one can send out targeted questions with some personalized incentives to the customers. Revenue Cohort: $10M+, $1M?—?$10M, 10M, $500k?—?$1M…$10k?—?$100k
“Software eating the world” creates a growing need to educate product managers.
Product Management Unpacked
JULY 11, 2019
When I started in product management in the mid-1980s, most product managers were hired to work in traditional B2C businesses, which is where the idea of product management originated. Product managers were difficult to hire even when the need for talent was coming more specifically from enterprise and B2C software and technology companies.
Scaling Relevance – to Infinity and Beyond
Business of Software Conference
JUNE 15, 2023
with Brennan Dunn In this NEW talk from BoS Europe, Brennan Dunn demonstrates how both B2B and B2C companies are dynamically repositioning their offerings and achieving tangible results.
Recruiting and Selecting B2B Beta Testers
Centercode
JULY 6, 2023
B2B products need customer validation just as much (if not more) as B2C products, but it can be incredibly challenging to get good feedback from people […] Recruiting the right beta testers is crucial to the success of any beta test, but it can be especially challenging when running tests for B2B (business to business) products.
B2B 40
40 
Understanding the B2B2C Business Model – Learning from POM’s Success
Usersnap
MARCH 16, 2023
Traditionally, we think about businesses being either B2B or B2C, however, there’s also a third model that combines the two. B2B companies that need help marketing their products or services can partner with B2C online shops. Other examples include a B2B product supplier buying leads from a B2C entity.
productboard recognized on the 2020 Enterprise Tech 30
ProductBoard
FEBRUARY 25, 2020
Private enterprise tech companies are driving business growth and innovation globally, but unlike public companies or their B2C counterparts, it can be difficult to tell which have real momentum and business potential.
Enterprise 98
98 
Our Product Design Journey: How We Discovered Air Quality Data Wasn’t Enough
The Product Coalition
FEBRUARY 12, 2021
and so our B2C product design journey began. The realization that we needed to look beyond the data we provide in order to successfully capture our B2C audience has been an essential point of learning at BreezoMeter. Today, our air quality app is used by hundreds of thousands each day by users around the world.
The Business Impact of Customer Experience
Alchemer Mobile
DECEMBER 9, 2021
Although the buy cycle for a B2C customer varies vastly from a B2B customer, they both have one key thing in common: What people say and feel about you carries more weight than any awesome marketing campaign you put in place. Customer acquisition. How do people discover your brand? What does the buying journey look like?
IMPROVING MENTAL HEALTH & PHYSICAL WELLNESS IN A HYBRID ENVIRONMENT: A CONVERSATION WITH CHAD SEVERSON
Clint Padgett – Project Success
SEPTEMBER 28, 2022
Plus, Chad shares the story of how Ergotron completely shifted their operation from B2B to B2C during the pandemic. IMPROVING MENTAL HEALTH & PHYSICAL WELLNESS IN A HYBRID ENVIRONMENT: A CONVERSATION WITH CHAD SEVERSON.
B2C 52
52 
What is digital experience?
TryMyUI
AUGUST 3, 2022
This interaction can be between B2B and B2C by using digital technologies. As the name indicates, it’s an interaction between a user or customer and the employee or company by using digital technologies.
What is digital experience?
TryMyUI
AUGUST 3, 2022
This interaction can be between B2B and B2C by using digital technologies. As the name indicates, it’s an interaction between a user or customer and the employee or company by using digital technologies.
The 3 Most Important Product Testing Issues for Today’s CMOs
Centercode
DECEMBER 28, 2022
Recently, I attended the 2018 Customer Validation Conference in southern California, where product testing experts from B2B and B2C companies (including Autodesk, Tableau, Test Fairy, FitBit, and GoPro) shared tips and lessons learned from the forefront of product development and testing.
What is digital experience?
TryMyUI
AUGUST 3, 2022
This interaction can be between B2B and B2C by using digital technologies. As the name indicates, it’s an interaction between a user or customer and the employee or company by using digital technologies.
5 Types of B2B Customer Insights for SaaS and How to Collect Them [+Best Tools]
Userpilot
APRIL 7, 2023
B2B customer insights vs B2C customer insights B2B insights focus on businesses as customers, while B2C insights focus on individuals as customers. B2B and B2C clients also differ in terms of their customer base, data sources, sales cycles, and marketing approaches. Their overall satisfaction level with your product.
Harnessing Culture & Using Data To Build Value For Your Business | Sarah McVittie | BoS 2019
Business of Software Conference
JULY 14, 2021
In this talk from BoS Europe 2019, Sarah discusses why Dressipi started as a B2C play but the data it collected on customers has a much higher value to fashion retailers as it enables them to forecast demand more effectively and reduce their unsold inventory. .
B2C 75
75 B2C 75
75 
Let's personalize your content