Regardless of whether you’re a B2B wholesaler or a B2C merchant, maintaining a healthy cash flow is essential to running a successful business and building the foundations you need to grow over time. Without adequate forecasting, cash flow problems can creep up unexpectedly even for highly profitable businesses. Business Growth Productivity MORE
Subscription pricing has always been a norm with B2C products. A few months ago, one of our proposals got rejected because of our pricing. It was on the higher side for this client that was based in Asia. MORE
If you’re a product or service company of any type, B2B or B2C, you only have one goal: To make your customers better or more successful at something that’s important to them. The most basic rule of marketing is so easy to forget. You’ve just purchased some new clothes or shoes online. As part of the transaction, you hand over your email address or mobile number knowing full well that three things are going to happen. You’ll get a receipt via email/text. MORE
If you were in a B2C scenario here, you wouldn’t walk over and tell them you’ll be in touch later on. This mistake is common in the B2C world and while urgency exists in the B2B world, it’s important when you deal with leads to quickly understand what type of lead they are and what type of response they require. When a visitor or lead gets in touch on your website, it’s important to get as much context as you can around the live chat conversation you have with them. MORE
And if it’s a B2B and it’s B2C, then that obviously complicates the conversation. As Marie mentioned, if it is a B2B, B2C, then that gets very complicated. MORE
Especially in B2C or B2B2C markets where our tech is part of a long value chain: perhaps our software helps some employee collect data to tune a service that improves delivery of some consumer product… Creating real-world value is a multi-step process involving many players. MORE
Melissa: I always get this question about if my advice is applicable for B2B versus B2C. These phases still exist between B2B, and B2C. How you approach them might be a little bit different between B2C, and B2B. MORE
Yes, it is true that Enterprise Applications, even employee facing applications, have been trying to catch up with B2C consumer facing applications and websites. At the start of 2017 I made several predictions about UX design and research. Let’s see how I did. Happy December! Hopefully you had a great 2017 and (soon) a very happy 2018! It’s been an exciting and productive year for us and I hope it has been for you as well. MORE
The authors join this episode to discuss how product management is different for enterprise software products, including: Differences in consumers from B2B and B2C. 8:15] What are the differences between B2B and B2C product management? MORE
Similarly, building B2C products, unlike building B2B products which you could probably imagine yourself also using, is a process of meticulous user research and understanding market dynamics. I was recently on a long haul flight and ended up whiling away my time watching random shows on the in-flight system. One of the shows I watched was a sitcom. MORE
Observations of a B2C startup product manager working in enterprise. As a B2C product manager your raison d’être is still your external customers, but you have to service the internal customers as well… Marketing needs to be able to run targeted promotional campaigns on-site and Customer Services needs to be able to change the email address on a customer account; Merchandising needs to showcase best-selling products and Sales needs to report on total transactions. MORE
Customer Insights In a successful B2C product, you have (hopefully) millions of customers. Relationship With Sales Teams Often in B2C, there isn’t a large direct sales team. b2b b2c product product-management MORE
Decoding and understanding customer behavior has always been a priority for both B2B and B2C marketers. In Retail or B2C marketing in general, insights from technographic data can provide an understanding on different aspects to help decode a customer’s future buying intentions. MORE
While content gating is a common content marketing gimmick in both B2B and B2C, how can you build a strategy that sets yours apart? Content gating is considered to be an essential lead generation activity. While most marketers struggle with the usual questions ranging from- ‘How best to present their content’ to ‘How much of it should be gated or given away freely’, the most important factor to actually consider is the end goal. MORE
You may be in a B2B company and not experience enough B2C challenges. Embrace mentoring as a way of life. The Mentee In the new world where we all live in, you constantly need to grow and develop. You can achieve this by constantly reading, listening and learning. The world is constantly evolving and careers are rapidly changing. You no longer have the luxury to slowly develop your way into new areas. You need to rapidly learn. MORE
B2C companies supported by ad models are a little different. This is true for a lot of B2C companies that have very short decision funnels for users: Snapchat, Instagram, and others. MORE
This is particularly true for B2B, as often in the B2C world, the sheer volume of transactions and analytics that can be extracted and modeled makes the job more straightforward. One of the core responsibilities of Marketing in an organization is to effectively define and track the marketing segments. This is far more than just an academic exercise, but is essential to many other key tasks within a company. Segmentation is crucial to effective pricing strategies. MORE
UX Product Manager : For B2C companies, where user interface design is very important, one (or more) UX PM(s) is completely dedicated to this area. We get this question a lot. This is very typical of someone from a technical background (ex. MORE
And B2C marketers are not doing much better. A few months ago, during a content marketing panel at the Texas Marketing Summit in Houston, I came to the conclusion that our understanding of content marketing is still in its infancy, much like social media was eight years ago. We have a lot of opportunity for improvement and much to learn as marketers. And it sometimes feels as if we are failing. It made me wonder: Are we doing content marketing right?Afew MORE
Spectacular & Dangerous Road on Earth- Tianmen Mountain Road, Zhangjiajie, China ( [link] ) When we talk about product management in tech, usually we don’t explicitly distinguish between B2C and B2B. For type of product, B2C and B2B is just the first layer. MORE
Product Management for Dummies has a lot of detail regarding product launches, which is a critical step in the process for B2C and B2B products. Not just for dummies, this book is for everyone. MORE
B2C definitely has an aspect of buying for Want vs Need but most companies will only buy for a need. An important skill for a product manager is the ability to parachute into an existing product and land on your feet. MORE
In many cases, especially where design has matured and lots of optimization is needed (eCommerce, B2C websites, e.g.), its recommended to test with larger sample sizes of 20, 30 or even more per segment. Demystifying sample size. MORE
In a recent discussion I was shocked by a claim made by a product marketing manager: "Product marketing in B2B is harder than B2C because we can’t use the product.". That’s crap. Yes, I agree it is hard to market products that you don’t understand. But why don’t you? You simply can’t do product marketing without knowing the product. You simply can’t do product marketing without knowing the product. Tweet this ]. MORE
This is why it’s so important for teams to experiment, whether they are B2B or B2C. A Successful Start I learned about Minimum Viable Products like 99% of other Product Managers - through The Lean Startup by Eric Ries. When I happened upon the book and Eric’s method, I thought, “YES! This is what I’ve been searching for. This makes so much sense.” Testing products before you build them? What a novel idea! I was excited. I was energized! MORE
For the B2C commerce and digital marketing folks out there, I know you can relate to the difficulty of doing this well. As technology professionals, we have been stuck at metaphorical basecamp for years. MORE
Expanding our world of free users: we do this a way that feels more B2C and have almost 400,000 users of our free products. Matt: In the SaaS B2B world, we still learn most of it from B2C – we’re a couple of years late. When used correctly, data can powerfully enrich sales and marketing efforts and help any business fuel growth. But all too often, companies fall into the trap of using partial or old data to drive major decisions. MORE
This year, Business of Software Conference USA is in Boston,… Product Marketing Community Product Management Resources Feedback research Usability Design Communication Innovation Product Strategy B2B B2C SoftwareSeth Godin on Making Software Seth Godin spoke at Business of Software Conference USA last year to share some of the many lessons that he has learned in his 33 years in the software industry. You can watch the talk or read a transcript here. MORE
Decoding and understanding customer behavior has always been a priority for both B2B and B2C marketers. In Retail or B2C marketing in general, insights from technographic data can provide an understanding on different aspects to help decode a customer’s future buying intentions. MORE
What is their business type – B2B or B2C? At Intercom, we know how challenging it is to strike a balance between being personable and being efficient. You want to be welcoming to your visitors and helpful to your customers, but your time is in demand. That is why we are continually updating our products in ways that help you engage with your visitors, leads and customers quickly and effectively. MORE
I’m often asked by B2C product managers how B2B companies are different, or about switching between the two. Business-to-consumer (B2C) targets individuals and families. B2C, SMB and Enterprise companies not only behave differently, they are structured differently. MORE
With 5 years experience in delivering B2B and B2C products, Katherine Barrett is also a fantastic speaker: she will be on the stage of Product Management Festival in Singapore talking about the tedious task of removing product features. MORE
A B2C company with a large user base may go one step further and expose new features to a tiny (1%-5%) segment of customers. In our work with both B2B and B2C customers, we’ve outlined these best practices for using feature flags in support of TiP: Pre-prod first, please. MORE
In the B2C area this can be tested quite easily, through, for example, targeted ads or by handing out flyers. “There is a way to do it better. Find it!” ” Thomas Edison. Here’s the thing with innovation, you can’t just tell people to be innovative. A great idea doesn’t always come when you’re sitting at your desk between 9:00am and the end of your working day. MORE
They got a lot of positive press and their B2C (business to consumer) marketing team worked hard to drive their success and tell their story. Sunil Parekh is the VP of Product Management at Truveris, which is a healthcare startup based out of New York City. They work primarily in the pharmacy benefit space, helping employers save money on costs of prescriptions, creating marketplaces for pharmacy benefits management, and developing tools for consumers to save money on prescriptions. MORE
I've never been a fan of nonsense names but then, my customers are primarily B2B rather than B2C. B2B compares should focus on descriptive names while B2C companies tend to focus on clever names. MORE
While content gating is a common content marketing gimmick in both B2B and B2C, how can you build a strategy that sets yours apart? Content gating is considered to be an essential lead generation activity. While most marketers struggle with the usual questions ranging from- ‘How best to present their content’ to ‘How much of it should be gated or given away freely’, the most important factor to actually consider is the end goal. MORE
This creates different problems for product managers than with high velocity ecommerce or B2C tech product. MORE
Let’s say the candidate did well at B2B companies, but maybe not so well in B2C companies’ interviews. So if the target company is a B2C company, then should the hiring department be upfront about the differences in product management between B2B and B2C? (B) MORE
This may be generalised in the case of B2C where requests can come as an aggregate of user information, or it may be incredibly detailed and specific, especially for those working in the B2B sphere where your users are not shy about asking for what they want. When I was a student, I took part in a negotiation exercise. We were given imaginary countries and had to negotiate our rights to the surrounding sea. MORE
Two years ago this week, I started work as the first VP of Product Management at NTENT - a company with huge, rapidly growing market, world-famous CTO, seasoned executives and engineering team, and core technology that only a handful of companies in the world possess. MORE
Product Management for the Enterprise; great post by @BlairReeves on how #b2b #prodmgmt is different than #b2c https://t.co/vniQuy4P9o. How Product Teams Understand Customer Needs for Innovation. My colleague Rachel Young and I have been conducting research for the past year on how b-to-b organizations understand customer needs and apply them to product innovation. MORE
In a successful B2C product, you have (hopefully) millions of customers. Often in B2C, there isn’t a large direct sales team. If you’re trying to apply product management best practice to your role, or you’re looking to make a switch between B2B and B2C products, then you should keep these differences in mind. The post Why Product Management for B2B Needs to be Different From B2C appeared first on Mind the Product. MORE
B2B Metrics now are More Like B2C Metrics. TL;DR: Land and expand is a great tactic, but there are pitfalls, explains Luke Taylor , formerly Head of Product Management at Huddle. You have more than one customer and both are equally important for different reasons. MORE
B2C Related Topics 
The Product Coalition
JULY 17, 2018
Customer Insights In a successful B2C product, you have (hopefully) millions of customers. Relationship With Sales Teams Often in B2C, there isn’t a large direct sales team. b2b b2c product product-management
bpma ProductHub
SEPTEMBER 14, 2018
This year, Business of Software Conference USA is in Boston,… Product Marketing Community Product Management Resources Feedback research Usability Design Communication Innovation Product Strategy B2B B2C SoftwareSeth Godin on Making Software Seth Godin spoke at Business of Software Conference USA last year to share some of the many lessons that he has learned in his 33 years in the software industry. You can watch the talk or read a transcript here.
Mind the Product
JUNE 28, 2018
In a successful B2C product, you have (hopefully) millions of customers. Often in B2C, there isn’t a large direct sales team. If you’re trying to apply product management best practice to your role, or you’re looking to make a switch between B2B and B2C products, then you should keep these differences in mind. The post Why Product Management for B2B Needs to be Different From B2C appeared first on Mind the Product.
DemandMatrix
JUNE 13, 2018
While content gating is a common content marketing gimmick in both B2B and B2C, how can you build a strategy that sets yours apart? Content gating is considered to be an essential lead generation activity. While most marketers struggle with the usual questions ranging from- ‘How best to present their content’ to ‘How much of it should be gated or given away freely’, the most important factor to actually consider is the end goal.
DemandMatrix
JUNE 13, 2018
While content gating is a common content marketing gimmick in both B2B and B2C, how can you build a strategy that sets yours apart? Content gating is considered to be an essential lead generation activity. While most marketers struggle with the usual questions ranging from- ‘How best to present their content’ to ‘How much of it should be gated or given away freely’, the most important factor to actually consider is the end goal.
Good Product Manager
DECEMBER 28, 2017
Regardless of whether you’re a B2B wholesaler or a B2C merchant, maintaining a healthy cash flow is essential to running a successful business and building the foundations you need to grow over time. Without adequate forecasting, cash flow problems can creep up unexpectedly even for highly profitable businesses. Business Growth Productivity
Under10 Playbook
JANUARY 11, 2017
I've never been a fan of nonsense names but then, my customers are primarily B2B rather than B2C. B2B compares should focus on descriptive names while B2C companies tend to focus on clever names.
|
Mironov Consulting
JUNE 28, 2018
I’m often asked by B2C product managers how B2B companies are different, or about switching between the two. Business-to-consumer (B2C) targets individuals and families. B2C, SMB and Enterprise companies not only behave differently, they are structured differently.
The Product Bistro
MAY 26, 2016
This is particularly true for B2B, as often in the B2C world, the sheer volume of transactions and analytics that can be extracted and modeled makes the job more straightforward. One of the core responsibilities of Marketing in an organization is to effectively define and track the marketing segments. This is far more than just an academic exercise, but is essential to many other key tasks within a company. Segmentation is crucial to effective pricing strategies.
Mironov Consulting
AUGUST 23, 2016
This creates different problems for product managers than with high velocity ecommerce or B2C tech product.
DemandMatrix
JUNE 21, 2018
Decoding and understanding customer behavior has always been a priority for both B2B and B2C marketers. In Retail or B2C marketing in general, insights from technographic data can provide an understanding on different aspects to help decode a customer’s future buying intentions.
DemandMatrix
JUNE 21, 2018
Decoding and understanding customer behavior has always been a priority for both B2B and B2C marketers. In Retail or B2C marketing in general, insights from technographic data can provide an understanding on different aspects to help decode a customer’s future buying intentions.
Split
JUNE 29, 2018
A B2C company with a large user base may go one step further and expose new features to a tiny (1%-5%) segment of customers. In our work with both B2B and B2C customers, we’ve outlined these best practices for using feature flags in support of TiP: Pre-prod first, please.
|
|
Proficientz – Product Management University
MARCH 8, 2018
If you’re a product or service company of any type, B2B or B2C, you only have one goal: To make your customers better or more successful at something that’s important to them. The most basic rule of marketing is so easy to forget. You’ve just purchased some new clothes or shoes online. As part of the transaction, you hand over your email address or mobile number knowing full well that three things are going to happen. You’ll get a receipt via email/text.
Mind the Product
SEPTEMBER 17, 2018
B2B Metrics now are More Like B2C Metrics. TL;DR: Land and expand is a great tactic, but there are pitfalls, explains Luke Taylor , formerly Head of Product Management at Huddle. You have more than one customer and both are equally important for different reasons.
Ask Benny
MARCH 31, 2018
You may be in a B2B company and not experience enough B2C challenges. Embrace mentoring as a way of life. The Mentee In the new world where we all live in, you constantly need to grow and develop. You can achieve this by constantly reading, listening and learning. The world is constantly evolving and careers are rapidly changing. You no longer have the luxury to slowly develop your way into new areas. You need to rapidly learn.
Under10 Playbook
OCTOBER 4, 2017
B2C definitely has an aspect of buying for Want vs Need but most companies will only buy for a need. An important skill for a product manager is the ability to parachute into an existing product and land on your feet.
Inside Intercom
APRIL 30, 2018
If you were in a B2C scenario here, you wouldn’t walk over and tell them you’ll be in touch later on. This mistake is common in the B2C world and while urgency exists in the B2B world, it’s important when you deal with leads to quickly understand what type of lead they are and what type of response they require. When a visitor or lead gets in touch on your website, it’s important to get as much context as you can around the live chat conversation you have with them.
B2B Product Management
DECEMBER 6, 2016
UX Product Manager : For B2C companies, where user interface design is very important, one (or more) UX PM(s) is completely dedicated to this area. We get this question a lot. This is very typical of someone from a technical background (ex.
The Product Coalition
JULY 3, 2018
Let’s say the candidate did well at B2B companies, but maybe not so well in B2C companies’ interviews. So if the target company is a B2C company, then should the hiring department be upfront about the differences in product management between B2B and B2C? (B)
Product Innovation Educators
MAY 7, 2018
The authors join this episode to discuss how product management is different for enterprise software products, including: Differences in consumers from B2B and B2C. 8:15] What are the differences between B2B and B2C product management?
B2B Product Management
SEPTEMBER 18, 2017
Subscription pricing has always been a norm with B2C products. A few months ago, one of our proposals got rejected because of our pricing. It was on the higher side for this client that was based in Asia.
Under10 Playbook
NOVEMBER 2, 2016
In a recent discussion I was shocked by a claim made by a product marketing manager: "Product marketing in B2B is harder than B2C because we can’t use the product.". That’s crap. Yes, I agree it is hard to market products that you don’t understand. But why don’t you? You simply can’t do product marketing without knowing the product. You simply can’t do product marketing without knowing the product. Tweet this ].
Userzoom
APRIL 5, 2018
In many cases, especially where design has matured and lots of optimization is needed (eCommerce, B2C websites, e.g.), its recommended to test with larger sample sizes of 20, 30 or even more per segment. Demystifying sample size.
Roadmunk
APRIL 3, 2018
Melissa: I always get this question about if my advice is applicable for B2B versus B2C. These phases still exist between B2B, and B2C. How you approach them might be a little bit different between B2C, and B2B.
Mind the Product
NOVEMBER 27, 2017
Observations of a B2C startup product manager working in enterprise. As a B2C product manager your raison d’être is still your external customers, but you have to service the internal customers as well… Marketing needs to be able to run targeted promotional campaigns on-site and Customer Services needs to be able to change the email address on a customer account; Merchandising needs to showcase best-selling products and Sales needs to report on total transactions.
Mironov Consulting
AUGUST 8, 2017
Especially in B2C or B2B2C markets where our tech is part of a long value chain: perhaps our software helps some employee collect data to tune a service that improves delivery of some consumer product… Creating real-world value is a multi-step process involving many players.
Inside Intercom
JUNE 12, 2018
What is their business type – B2B or B2C? At Intercom, we know how challenging it is to strike a balance between being personable and being efficient. You want to be welcoming to your visitors and helpful to your customers, but your time is in demand. That is why we are continually updating our products in ways that help you engage with your visitors, leads and customers quickly and effectively.
BrainMates
APRIL 30, 2018
And if it’s a B2B and it’s B2C, then that obviously complicates the conversation. As Marie mentioned, if it is a B2B, B2C, then that gets very complicated.
Andrew Chen
DECEMBER 20, 2016
B2C companies supported by ad models are a little different. This is true for a lot of B2C companies that have very short decision funnels for users: Snapchat, Instagram, and others.
The Product Coalition
JUNE 4, 2016
Spectacular & Dangerous Road on Earth- Tianmen Mountain Road, Zhangjiajie, China ( [link] ) When we talk about product management in tech, usually we don’t explicitly distinguish between B2C and B2B. For type of product, B2C and B2B is just the first layer.
Userzoom
DECEMBER 20, 2017
Yes, it is true that Enterprise Applications, even employee facing applications, have been trying to catch up with B2C consumer facing applications and websites. At the start of 2017 I made several predictions about UX design and research. Let’s see how I did. Happy December! Hopefully you had a great 2017 and (soon) a very happy 2018! It’s been an exciting and productive year for us and I hope it has been for you as well.
Product Bookshelf
FEBRUARY 13, 2017
Product Management for Dummies has a lot of detail regarding product launches, which is a critical step in the process for B2C and B2B products. Not just for dummies, this book is for everyone.
Mind the Product
SEPTEMBER 11, 2017
This may be generalised in the case of B2C where requests can come as an aggregate of user information, or it may be incredibly detailed and specific, especially for those working in the B2B sphere where your users are not shy about asking for what they want. When I was a student, I took part in a negotiation exercise. We were given imaginary countries and had to negotiate our rights to the surrounding sea.
Good Product Manager
MARCH 29, 2016
Product Management for the Enterprise; great post by @BlairReeves on how #b2b #prodmgmt is different than #b2c https://t.co/vniQuy4P9o. How Product Teams Understand Customer Needs for Innovation. My colleague Rachel Young and I have been conducting research for the past year on how b-to-b organizations understand customer needs and apply them to product innovation.
Mind the Product
FEBRUARY 27, 2018
In the B2C area this can be tested quite easily, through, for example, targeted ads or by handing out flyers. “There is a way to do it better. Find it!” ” Thomas Edison. Here’s the thing with innovation, you can’t just tell people to be innovative. A great idea doesn’t always come when you’re sitting at your desk between 9:00am and the end of your working day.
Mind the Product
AUGUST 31, 2017
They got a lot of positive press and their B2C (business to consumer) marketing team worked hard to drive their success and tell their story. Sunil Parekh is the VP of Product Management at Truveris, which is a healthcare startup based out of New York City. They work primarily in the pharmacy benefit space, helping employers save money on costs of prescriptions, creating marketplaces for pharmacy benefits management, and developing tools for consumers to save money on prescriptions.
Mind the Product
APRIL 10, 2017
For the B2C commerce and digital marketing folks out there, I know you can relate to the difficulty of doing this well. As technology professionals, we have been stuck at metaphorical basecamp for years.
Melissa Perri
MAY 5, 2016
This is why it’s so important for teams to experiment, whether they are B2B or B2C. A Successful Start I learned about Minimum Viable Products like 99% of other Product Managers - through The Lean Startup by Eric Ries. When I happened upon the book and Eric’s method, I thought, “YES! This is what I’ve been searching for. This makes so much sense.” Testing products before you build them? What a novel idea! I was excited. I was energized!
The Product Coalition
MAY 24, 2018
With 5 years experience in delivering B2B and B2C products, Katherine Barrett is also a fantastic speaker: she will be on the stage of Product Management Festival in Singapore talking about the tedious task of removing product features.
Mind the Product
DECEMBER 14, 2017
Similarly, building B2C products, unlike building B2B products which you could probably imagine yourself also using, is a process of meticulous user research and understanding market dynamics. I was recently on a long haul flight and ended up whiling away my time watching random shows on the in-flight system. One of the shows I watched was a sitcom.
Pragmatic Marketing
MAY 23, 2017
And B2C marketers are not doing much better. A few months ago, during a content marketing panel at the Texas Marketing Summit in Houston, I came to the conclusion that our understanding of content marketing is still in its infancy, much like social media was eight years ago. We have a lot of opportunity for improvement and much to learn as marketers. And it sometimes feels as if we are failing. It made me wonder: Are we doing content marketing right?Afew
Inside Intercom
MAY 24, 2018
Expanding our world of free users: we do this a way that feels more B2C and have almost 400,000 users of our free products. Matt: In the SaaS B2B world, we still learn most of it from B2C – we’re a couple of years late. When used correctly, data can powerfully enrich sales and marketing efforts and help any business fuel growth. But all too often, companies fall into the trap of using partial or old data to drive major decisions.
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