Expert insights. Personalized for you.
Having had experience developing and launching B2B and B2C products, it made me think about the differences between these two different product categories. #1 Whereas B2C products cannot be customized for your 100+ or 10000+ end customer base. On the other hand, B2C products need to be so intuitive as to have minimum to null onscreen support. B2C products on the other hand do not require dedicated hand-holding. product b2b enterprise-sales customization b2c MORE
Dispelling 3 myths stopping B2B Product Managers using B2C product research tactics Product Managers of Business-to-Business (B2B) products keep telling me that “the tactics consumer product companies use just aren’t relevant for us in customer development”. The techniques and tactics used by B2C companies to rapidly gain data to do customer development on new products and features are relevant right now, and only getting more relevant each day. MORE
Regardless of whether you’re a B2B wholesaler or a B2C merchant, maintaining a healthy cash flow is essential to running a successful business and building the foundations you need to grow over time. Without adequate forecasting, cash flow problems can creep up unexpectedly even for highly profitable businesses. Business Growth Productivity MORE
Well, the biggest thing funding can do to a B2C startup is not just hiring talent or spending on customer acquisition, but on managing support. Let’s just accept that customers… The post The biggest thing funding does to a B2C startup appeared first on NextBigWhat. Product Management MORE
The post How B2C companies are using live chat to drive sales and offer a personalized customer experience appeared first on Inside Intercom. For online businesses, customer experience is king. It can be pretty simple if you listen to what your customers want, which usually boils down to a personalized, quick and low friction experience. Channels like live chat and self-service are highly preferred when it comes to customers getting answers to their questions. MORE
As I mentioned in a previous article on B2C […]. There are several elements that go into creating a successful marketing plan for our digital era—with two important tactics being lead generation and SEO. Lead generation is the process of cultivating an interest in your business to build an ongoing list of potential clients (or ‘leads’). This article was originally posted on AB Tasty as A Guide to Boosting Lead Generation With SEO. Conversion Optimization MORE
and so our B2C product design journey began. The realization that we needed to look beyond the data we provide in order to successfully capture our B2C audience has been an essential point of learning at BreezoMeter. MORE
” To find out, we surveyed 400 support managers, directors, and executives across both B2B and B2C and affected industries like media, healthcare, and technology. According to our research, 54% of B2B support teams are seeing increased volume, along with 45% of B2C support teams. MORE
In this talk from BoS Europe 2019, Sarah discusses why Dressipi started as a B2C play but the data it collected on customers has a much higher value to fashion retailers as it enables them to forecast demand more effectively and reduce their unsold inventory. . MORE
Product Development Process Product Strategy B2B B2C Brisbane double-sided marketplace Interview Marketplace marketplace products marketplaces multi-sided marketplace ProductTank Roundtable MORE
This area has a special blend of pure product, operations and tech that doesn’t seem to be as prominent in the B2C world. Enterprise product, especially in machine learning, is more of a hybrid role than B2C product roles seem to be. MORE
It’s fairly safe to say that meeting the expectations of today’s customer, whether B2B or B2C, requires robust hard and soft skills You may have heard the saying “You hire people for their technical skills and fire them for their soft skills.” ” There are a number of variations of this quote, but all revolve around the issue of hard vs. soft skills. MORE
Customer Insights In a successful B2C product, you have (hopefully) millions of customers. Relationship With Sales Teams Often in B2C, there isn’t a large direct sales team. Conclusion If you’re trying to apply product management best practice to your role, or you’re looking to make a switch between B2B and B2C products, you should keep these differences in mind. b2b b2c product product-management MORE
While content gating is a common content marketing gimmick in both B2B and B2C, how can you build a strategy that sets yours apart? Content gating is considered to be an essential lead generation activity. While most marketers struggle with the usual questions ranging from- ‘How best to present their content’ to ‘How much of it should be gated or given away freely’, the most important factor to actually consider is the end goal. MORE
This is particularly true for B2B, as often in the B2C world, the sheer volume of transactions and analytics that can be extracted and modeled makes the job more straightforward. One of the core responsibilities of Marketing in an organization is to effectively define and track the marketing segments. This is far more than just an academic exercise, but is essential to many other key tasks within a company. Segmentation is crucial to effective pricing strategies. MORE
Events Two talks, both free on March 11: I'll be joining a panel of product and design experts on “Designing Breakthrough B2C and B2B Products” at the Nova Summit. A fun way to develop your product vision is to hold a MadLibs game. MORE
The first is a “happy path”: a functional, relatively straightforward beeline that runs straight from the business to the consumer (B2C). Ivan Gadeschi is a product management professional who works as Head of Product for temporary job agency Syft. Over time, Ivan has navigated a variety of uneven marketplaces with great skill and tact. He often faces challenges in business-to-business markets, so he has created a set of simple but effective solutions to use in this environment. MORE
finds interesting differences between how B2B (business-to-business) and B2C (business-to-consumer) product managers approach product management, especially as it relates to customer research. Instead, B2C product managers rely much more on the product use session recordings. MORE
This article was originally posted on AB Tasty as 4 Great Strategies for B2C Lead Generation. All businesses rely on attracting new customers. But, appealing to the modern consumer has become increasingly difficult. Lead generation needs to be personalized, innovative and focused on providing value to your target audience. It’s about cultivating a relationship with people that gradually convinces them that your product or service is exactly what they’ve been looking […]. MORE
We pivoted the data to compare trends of B2B companies versus B2C, highlighting the companies with established CX practices and strategies. The ownership of CX differs in B2B and B2C business models. Especially if you’re B2C. MORE
3 years ago I decided it’s time for me to leave my product role in a large B2B software company and start my own B2C startup called Missbeez. I would like to share with you some of the insights of my journey so far and the key differences between leading a B2B product and a B2C one. Switching sides to B2C, and suddenly the decision maker is the user himself. said Number 6 and couldn’t be more wrong… As your B2C product grows, your customers become nothing but numbers. MORE
Private enterprise tech companies are driving business growth and innovation globally, but unlike public companies or their B2C counterparts, it can be difficult to tell which have real momentum and business potential. MORE
This article was originally posted on AB Tasty as 4 Great Strategies for B2C Lead Generation. All businesses rely on attracting new customers, but appealing to the modern consumer has become increasingly difficult. Having a data-driven. Read more. Lead Generation MORE
On the surface, B2B customer support issues might look quite different from those of B2C. But despite these differences, Farhan Virji , VP of Customer Happiness at Later , believes that there is actually quite a lot that B2B support teams can learn from their B2C colleagues. MORE
B2B and B2C use cases for AR/VR. I recently had the privilege of hosting a panel discussion at the UCLA Anderson School of Business on the topics of augmented reality (AR), virtual reality (VR), mixed reality (XR). My amazing panelists were Steve Redmond, former CEO of 8i, Dan Burton, CEO of DroneBase, and Derek Belch, CEO of Strivr Labs who have a wealth of learning and experience in these areas. Here’s the video recording and transcript of our discussion. MORE
Transitioning from a B2C to a B2B Product Management role is not easy. Here are five key differences between these two roles. Continue reading on Product Coalition ». b2b-products career-change product-management b2c-products technology MORE
For B2C companies, customer experience centers have seen support calls substantially increase and a need to invest more in CX and Support. There is a growing war for consumer attention that both B2C and B2B businesses face. MORE
In this talk from BoS Europe 2019, Sarah discusses why Dressipi started as a B2C play but the data it collected on customers has a much higher value to fashion retailers as it enables them to forecast demand more effectively and reduce their unsold inventory. Sarah McVittie // Dressipi. MORE
When I started in product management in the mid-1980s, most product managers were hired to work in traditional B2C businesses, which is where the idea of product management originated. Product managers were difficult to hire even when the need for talent was coming more specifically from enterprise and B2C software and technology companies. Digital transformation impacts almost everything, so the demand for product management continues to increase – every day. MORE
This year, Business of Software Conference USA is in Boston,… Product Marketing Community Product Management Resources Feedback research Usability Design Communication Innovation Product Strategy B2B B2C SoftwareSeth Godin on Making Software Seth Godin spoke at Business of Software Conference USA last year to share some of the many lessons that he has learned in his 33 years in the software industry. You can watch the talk or read a transcript here. MORE
When it comes to a business mobile app implementation based on one among B2C, B2E, and B2B or all three of them, which is the best strategy between treating them separately and together? An app created for B2E interaction will barely have anything common to serve the purpose of B2C interaction. The shared user experience isn’t the mere benefit of merging B2E, B2B, and B2C into a single platform. Is consolidation of B2B, B2C, and B2E apps a good idea? MORE
B2B, B2C and D2C SaaS startup founders with a product in market are encouraged to apply. We believe digital products should be marketable, valuable and useable. MORE
B2C companies like Handy and Uber, for example, had amazing sign-on deals to acquire new customers. Retention is a key factor that can make or break a SaaS business, especially during an economic downturn. In the early 2010s, we all saw the risks of paying a lot upfront. MORE
This is where B2B and B2C product management completely diverge. Your product management maturity model isn’t so much about what your team can do. It’s what your team can do for the customer. MORE
What’s the difference between product management in B2B/SaaS and B2C? To be honest, I haven’t worked in the B2C sector. Following are some of the differences I can think of: Customer Research: B2B PMs tend to speak with customers a LOT more than B2C customers. B2B or B2C and why? MORE
Here’s a look at what the world of B2B (business-to-business) can learn about improving customer survey response rates from B2C (business-to-consumer) companies For Services organizations, capturing crucial Voice of the Customer (VoC) data can be a challenge. MORE
While content gating is a common content marketing gimmick in both B2B and B2C, how can you build a strategy that sets yours apart? Content gating is considered to be an essential lead generation activity. While most marketers struggle with the usual questions ranging from- ‘How best to present their content’ to ‘How much of it should be gated or given away freely’, the most important factor to actually consider is the end goal. MORE
Being the product manager of a B2B (aka enterprise) product may not seem all that glamorous when compared to B2C. While everyone is talking about the coolest Pinterest, Uber, and Airbnb features, the work of an enterprise software PM is rarely considered “sexy.” ” What are the intricacies and complexities of this “underdog” B2B PM world? Read more » The post The Struggles of the B2B Software Product Manager appeared first on ProductCraft by Pendo. MORE
In B2C organizations, product managers can use an internal BI tool to collect, visualize, and analyze their most valuable resource – customer data. In turn, B2C companies can focus on creating a better user experience. For both B2B and B2C product managers, data analytics can open up new pathways to increased users, more revenue, and better decision-making. B2C companies tend to have more customers than B2B. For Product Managers B2B b2c product management MORE
For another example, let’s imagine a product team working on a B2C subscription product. I’m excited to add Hope Gurion as an official author on Product Talk. She has guest posted here before and has worked with me for years. MORE
In a successful B2C product, you have (hopefully) millions of customers. Often in B2C, there isn’t a large direct sales team. If you’re trying to apply product management best practice to your role, or you’re looking to make a switch between B2B and B2C products, then you should keep these differences in mind. The post Why Product Management for B2B Needs to be Different From B2C appeared first on Mind the Product. MORE
B2C Related Topics Product Management Unpacked
SEPTEMBER 23, 2020
finds interesting differences between how B2B (business-to-business) and B2C (business-to-consumer) product managers approach product management, especially as it relates to customer research. Instead, B2C product managers rely much more on the product use session recordings.
The Product Coalition
APRIL 6, 2021
Transitioning from a B2C to a B2B Product Management role is not easy. Here are five key differences between these two roles. Continue reading on Product Coalition ». b2b-products career-change product-management b2c-products technology
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The Product Coalition
MARCH 6, 2019
Having had experience developing and launching B2B and B2C products, it made me think about the differences between these two different product categories. #1 Whereas B2C products cannot be customized for your 100+ or 10000+ end customer base. On the other hand, B2C products need to be so intuitive as to have minimum to null onscreen support. B2C products on the other hand do not require dedicated hand-holding. product b2b enterprise-sales customization b2c
Izenda
JUNE 25, 2020
In B2C organizations, product managers can use an internal BI tool to collect, visualize, and analyze their most valuable resource – customer data. In turn, B2C companies can focus on creating a better user experience. For both B2B and B2C product managers, data analytics can open up new pathways to increased users, more revenue, and better decision-making. B2C companies tend to have more customers than B2B. For Product Managers B2B b2c product management
NextBigWhat
MAY 20, 2019
Well, the biggest thing funding can do to a B2C startup is not just hiring talent or spending on customer acquisition, but on managing support. Let’s just accept that customers… The post The biggest thing funding does to a B2C startup appeared first on NextBigWhat. Product Management
AB Tasty
SEPTEMBER 6, 2019
This article was originally posted on AB Tasty as 4 Great Strategies for B2C Lead Generation. All businesses rely on attracting new customers, but appealing to the modern consumer has become increasingly difficult. Having a data-driven. Read more. Lead Generation
The Product Coalition
JULY 17, 2018
Customer Insights In a successful B2C product, you have (hopefully) millions of customers. Relationship With Sales Teams Often in B2C, there isn’t a large direct sales team. Conclusion If you’re trying to apply product management best practice to your role, or you’re looking to make a switch between B2B and B2C products, you should keep these differences in mind. b2b b2c product product-management
bpma ProductHub
SEPTEMBER 14, 2018
This year, Business of Software Conference USA is in Boston,… Product Marketing Community Product Management Resources Feedback research Usability Design Communication Innovation Product Strategy B2B B2C SoftwareSeth Godin on Making Software Seth Godin spoke at Business of Software Conference USA last year to share some of the many lessons that he has learned in his 33 years in the software industry. You can watch the talk or read a transcript here.
The Product Coalition
APRIL 25, 2018
3 years ago I decided it’s time for me to leave my product role in a large B2B software company and start my own B2C startup called Missbeez. I would like to share with you some of the insights of my journey so far and the key differences between leading a B2B product and a B2C one. Switching sides to B2C, and suddenly the decision maker is the user himself. said Number 6 and couldn’t be more wrong… As your B2C product grows, your customers become nothing but numbers.
Inside Intercom
MARCH 11, 2021
On the surface, B2B customer support issues might look quite different from those of B2C. But despite these differences, Farhan Virji , VP of Customer Happiness at Later , believes that there is actually quite a lot that B2B support teams can learn from their B2C colleagues.
The Product Coalition
APRIL 4, 2019
When it comes to a business mobile app implementation based on one among B2C, B2E, and B2B or all three of them, which is the best strategy between treating them separately and together? An app created for B2E interaction will barely have anything common to serve the purpose of B2C interaction. The shared user experience isn’t the mere benefit of merging B2E, B2B, and B2C into a single platform. Is consolidation of B2B, B2C, and B2E apps a good idea?
|
Mind the Product
AUGUST 13, 2020
Product Development Process Product Strategy B2B B2C Brisbane double-sided marketplace Interview Marketplace marketplace products marketplaces multi-sided marketplace ProductTank Roundtable
TSIA
JANUARY 4, 2018
Here’s a look at what the world of B2B (business-to-business) can learn about improving customer survey response rates from B2C (business-to-consumer) companies For Services organizations, capturing crucial Voice of the Customer (VoC) data can be a challenge.
The Product Coalition
FEBRUARY 20, 2019
Dispelling 3 myths stopping B2B Product Managers using B2C product research tactics Product Managers of Business-to-Business (B2B) products keep telling me that “the tactics consumer product companies use just aren’t relevant for us in customer development”. The techniques and tactics used by B2C companies to rapidly gain data to do customer development on new products and features are relevant right now, and only getting more relevant each day.
Mind the Product
MARCH 11, 2020
This area has a special blend of pure product, operations and tech that doesn’t seem to be as prominent in the B2C world. Enterprise product, especially in machine learning, is more of a hybrid role than B2C product roles seem to be.
Inside Intercom
DECEMBER 11, 2018
The post How B2C companies are using live chat to drive sales and offer a personalized customer experience appeared first on Inside Intercom. For online businesses, customer experience is king. It can be pretty simple if you listen to what your customers want, which usually boils down to a personalized, quick and low friction experience. Channels like live chat and self-service are highly preferred when it comes to customers getting answers to their questions.
AB Tasty
OCTOBER 28, 2019
This article was originally posted on AB Tasty as 4 Great Strategies for B2C Lead Generation. All businesses rely on attracting new customers. But, appealing to the modern consumer has become increasingly difficult. Lead generation needs to be personalized, innovative and focused on providing value to your target audience. It’s about cultivating a relationship with people that gradually convinces them that your product or service is exactly what they’ve been looking […].
Business of Software Conference
JULY 14, 2021
In this talk from BoS Europe 2019, Sarah discusses why Dressipi started as a B2C play but the data it collected on customers has a much higher value to fashion retailers as it enables them to forecast demand more effectively and reduce their unsold inventory. .
ProductBoard
FEBRUARY 25, 2020
Private enterprise tech companies are driving business growth and innovation globally, but unlike public companies or their B2C counterparts, it can be difficult to tell which have real momentum and business potential.
TradeGecko
DECEMBER 28, 2017
Regardless of whether you’re a B2B wholesaler or a B2C merchant, maintaining a healthy cash flow is essential to running a successful business and building the foundations you need to grow over time. Without adequate forecasting, cash flow problems can creep up unexpectedly even for highly profitable businesses. Business Growth Productivity
AB Tasty
OCTOBER 29, 2019
As I mentioned in a previous article on B2C […]. There are several elements that go into creating a successful marketing plan for our digital era—with two important tactics being lead generation and SEO. Lead generation is the process of cultivating an interest in your business to build an ongoing list of potential clients (or ‘leads’). This article was originally posted on AB Tasty as A Guide to Boosting Lead Generation With SEO. Conversion Optimization
ProductCraft
JUNE 30, 2020
B2C companies like Handy and Uber, for example, had amazing sign-on deals to acquire new customers. Retention is a key factor that can make or break a SaaS business, especially during an economic downturn. In the early 2010s, we all saw the risks of paying a lot upfront.
Product Management Unpacked
JULY 11, 2019
When I started in product management in the mid-1980s, most product managers were hired to work in traditional B2C businesses, which is where the idea of product management originated. Product managers were difficult to hire even when the need for talent was coming more specifically from enterprise and B2C software and technology companies. Digital transformation impacts almost everything, so the demand for product management continues to increase – every day.
ProductCraft
OCTOBER 17, 2019
Being the product manager of a B2B (aka enterprise) product may not seem all that glamorous when compared to B2C. While everyone is talking about the coolest Pinterest, Uber, and Airbnb features, the work of an enterprise software PM is rarely considered “sexy.” ” What are the intricacies and complexities of this “underdog” B2B PM world? Read more » The post The Struggles of the B2B Software Product Manager appeared first on ProductCraft by Pendo.
Usersnap
JULY 1, 2020
We pivoted the data to compare trends of B2B companies versus B2C, highlighting the companies with established CX practices and strategies. The ownership of CX differs in B2B and B2C business models. Especially if you’re B2C.
Innovatemap
FEBRUARY 15, 2021
B2B, B2C and D2C SaaS startup founders with a product in market are encouraged to apply. We believe digital products should be marketable, valuable and useable.
DemandMatrix
JUNE 13, 2018
While content gating is a common content marketing gimmick in both B2B and B2C, how can you build a strategy that sets yours apart? Content gating is considered to be an essential lead generation activity. While most marketers struggle with the usual questions ranging from- ‘How best to present their content’ to ‘How much of it should be gated or given away freely’, the most important factor to actually consider is the end goal.
DemandMatrix
JUNE 13, 2018
While content gating is a common content marketing gimmick in both B2B and B2C, how can you build a strategy that sets yours apart? Content gating is considered to be an essential lead generation activity. While most marketers struggle with the usual questions ranging from- ‘How best to present their content’ to ‘How much of it should be gated or given away freely’, the most important factor to actually consider is the end goal.
Product Culture
MARCH 3, 2021
Events Two talks, both free on March 11: I'll be joining a panel of product and design experts on “Designing Breakthrough B2C and B2B Products” at the Nova Summit. A fun way to develop your product vision is to hold a MadLibs game.
Mind the Product
JANUARY 17, 2019
The first is a “happy path”: a functional, relatively straightforward beeline that runs straight from the business to the consumer (B2C). Ivan Gadeschi is a product management professional who works as Head of Product for temporary job agency Syft. Over time, Ivan has navigated a variety of uneven marketplaces with great skill and tact. He often faces challenges in business-to-business markets, so he has created a set of simple but effective solutions to use in this environment.
Proficientz
MAY 24, 2021
This is where B2B and B2C product management completely diverge. Your product management maturity model isn’t so much about what your team can do. It’s what your team can do for the customer.
Inside Intercom
APRIL 7, 2020
” To find out, we surveyed 400 support managers, directors, and executives across both B2B and B2C and affected industries like media, healthcare, and technology. According to our research, 54% of B2B support teams are seeing increased volume, along with 45% of B2C support teams.
Arpit Rai
OCTOBER 29, 2019
What’s the difference between product management in B2B/SaaS and B2C? To be honest, I haven’t worked in the B2C sector. Following are some of the differences I can think of: Customer Research: B2B PMs tend to speak with customers a LOT more than B2C customers. B2B or B2C and why?
The Product Bistro
MAY 26, 2016
This is particularly true for B2B, as often in the B2C world, the sheer volume of transactions and analytics that can be extracted and modeled makes the job more straightforward. One of the core responsibilities of Marketing in an organization is to effectively define and track the marketing segments. This is far more than just an academic exercise, but is essential to many other key tasks within a company. Segmentation is crucial to effective pricing strategies.
Gainsight
MARCH 25, 2021
For B2C companies, customer experience centers have seen support calls substantially increase and a need to invest more in CX and Support. There is a growing war for consumer attention that both B2C and B2B businesses face.
The Product Coalition
FEBRUARY 12, 2021
and so our B2C product design journey began. The realization that we needed to look beyond the data we provide in order to successfully capture our B2C audience has been an essential point of learning at BreezoMeter.
Product Talk
MAY 13, 2020
For another example, let’s imagine a product team working on a B2C subscription product. I’m excited to add Hope Gurion as an official author on Product Talk. She has guest posted here before and has worked with me for years.
TSIA
NOVEMBER 23, 2015
It’s fairly safe to say that meeting the expectations of today’s customer, whether B2B or B2C, requires robust hard and soft skills You may have heard the saying “You hire people for their technical skills and fire them for their soft skills.” ” There are a number of variations of this quote, but all revolve around the issue of hard vs. soft skills.
Business of Software Conference
NOVEMBER 26, 2020
In this talk from BoS Europe 2019, Sarah discusses why Dressipi started as a B2C play but the data it collected on customers has a much higher value to fashion retailers as it enables them to forecast demand more effectively and reduce their unsold inventory. Sarah McVittie // Dressipi.
TSIA
OCTOBER 17, 2019
B2B and B2C use cases for AR/VR. I recently had the privilege of hosting a panel discussion at the UCLA Anderson School of Business on the topics of augmented reality (AR), virtual reality (VR), mixed reality (XR). My amazing panelists were Steve Redmond, former CEO of 8i, Dan Burton, CEO of DroneBase, and Derek Belch, CEO of Strivr Labs who have a wealth of learning and experience in these areas. Here’s the video recording and transcript of our discussion.
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