INDUSTRY INSIGHTS YOUR PEERS ARE READING
Regardless of whether you’re a B2B wholesaler or a B2C merchant, maintaining a healthy cash flow is essential to running a successful business and building the foundations you need to grow over time. Without adequate forecasting, cash flow problems can creep up unexpectedly even for highly profitable businesses. Business Growth Productivity MORE
Subscription pricing has always been a norm with B2C products. A few months ago, one of our proposals got rejected because of our pricing. It was on the higher side for this client that was based in Asia. MORE
The post How B2C companies are using live chat to drive sales and offer a personalized customer experience appeared first on Inside Intercom. For online businesses, customer experience is king. MORE
If you’re a product or service company of any type, B2B or B2C, you only have one goal: To make your customers better or more successful at something that’s important to them. The most basic rule of marketing is so easy to forget. You’ve just purchased some new clothes or shoes online. As part of the transaction, you hand over your email address or mobile number knowing full well that three things are going to happen. You’ll get a receipt via email/text. MORE
If you were in a B2C scenario here, you wouldn’t walk over and tell them you’ll be in touch later on. This mistake is common in the B2C world and while urgency exists in the B2B world, it’s important when you deal with leads to quickly understand what type of lead they are and what type of response they require. When a visitor or lead gets in touch on your website, it’s important to get as much context as you can around the live chat conversation you have with them. MORE
And if it’s a B2B and it’s B2C, then that obviously complicates the conversation. As Marie mentioned, if it is a B2B, B2C, then that gets very complicated. MORE
For example, a business that sells their products or services to consumers (B2C) or to businesses (B2B) and use different channels and techniques to acquire customers, and will have varying technology needs as a result. You might be familiar with Scott Brinker’s famous martech landscape slide. MORE
Especially in B2C or B2B2C markets where our tech is part of a long value chain: perhaps our software helps some employee collect data to tune a service that improves delivery of some consumer product… Creating real-world value is a multi-step process involving many players. MORE
Melissa: I always get this question about if my advice is applicable for B2B versus B2C. These phases still exist between B2B, and B2C. How you approach them might be a little bit different between B2C, and B2B. MORE
Yes, it is true that Enterprise Applications, even employee facing applications, have been trying to catch up with B2C consumer facing applications and websites. At the start of 2017 I made several predictions about UX design and research. Let’s see how I did. Happy December! Hopefully you had a great 2017 and (soon) a very happy 2018! It’s been an exciting and productive year for us and I hope it has been for you as well. MORE
The authors join this episode to discuss how product management is different for enterprise software products, including: Differences in consumers from B2B and B2C. 8:15] What are the differences between B2B and B2C product management? MORE
For a B2C business, the cost of a self-service transaction can be measured in pennies, while the average cost of a live service interaction (phone, email or web chat) totals more than $7. MORE
Social proof One of the main sales drivers in B2C are seller ratings and references. 7 psychological pricing levers that work on everyone Source There is much to be learnt from how we part with our money. MORE
Observations of a B2C startup product manager working in enterprise. As a B2C product manager your raison d’être is still your external customers, but you have to service the internal customers as well… Marketing needs to be able to run targeted promotional campaigns on-site and Customer Services needs to be able to change the email address on a customer account; Merchandising needs to showcase best-selling products and Sales needs to report on total transactions. MORE
Customer Insights In a successful B2C product, you have (hopefully) millions of customers. Relationship With Sales Teams Often in B2C, there isn’t a large direct sales team. b2b b2c product product-management MORE
Decoding and understanding customer behavior has always been a priority for both B2B and B2C marketers. In Retail or B2C marketing in general, insights from technographic data can provide an understanding on different aspects to help decode a customer’s future buying intentions. MORE
While content gating is a common content marketing gimmick in both B2B and B2C, how can you build a strategy that sets yours apart? Content gating is considered to be an essential lead generation activity. While most marketers struggle with the usual questions ranging from- ‘How best to present their content’ to ‘How much of it should be gated or given away freely’, the most important factor to actually consider is the end goal. MORE
You may be in a B2B company and not experience enough B2C challenges. Embrace mentoring as a way of life. The Mentee In the new world where we all live in, you constantly need to grow and develop. You can achieve this by constantly reading, listening and learning. The world is constantly evolving and careers are rapidly changing. You no longer have the luxury to slowly develop your way into new areas. You need to rapidly learn. MORE
B2C companies supported by ad models are a little different. This is true for a lot of B2C companies that have very short decision funnels for users: Snapchat, Instagram, and others. MORE
Customers / clients: Every business is built around selling to and servicing customers (whether B2C, B2B or any other creative go-to-market). 7 keys to good business partnerships. BizDev professionals are often tasked with the role of building and growing partnerships. But, just as the role of BizDev is often ambiguous, so is the task of partnering. MORE
This is particularly true for B2B, as often in the B2C world, the sheer volume of transactions and analytics that can be extracted and modeled makes the job more straightforward. One of the core responsibilities of Marketing in an organization is to effectively define and track the marketing segments. This is far more than just an academic exercise, but is essential to many other key tasks within a company. Segmentation is crucial to effective pricing strategies. MORE
UX Product Manager : For B2C companies, where user interface design is very important, one (or more) UX PM(s) is completely dedicated to this area. We get this question a lot. This is very typical of someone from a technical background (ex. MORE
Spectacular & Dangerous Road on Earth- Tianmen Mountain Road, Zhangjiajie, China ( [link] ) When we talk about product management in tech, usually we don’t explicitly distinguish between B2C and B2B. For type of product, B2C and B2B is just the first layer. MORE
Product Management for Dummies has a lot of detail regarding product launches, which is a critical step in the process for B2C and B2B products. Not just for dummies, this book is for everyone. MORE
B2C definitely has an aspect of buying for Want vs Need but most companies will only buy for a need. An important skill for a product manager is the ability to parachute into an existing product and land on your feet. MORE
Rahul Vohra, CEO & Founder, Superhuman. About ten minutes in to this talk by Rahul Vohra, CEO and Founder of Superhuman, I tweeted… I’m getting a feeling I might be listening to a genius. BoS2018. — (@MarkLittlewood) October 3, 2018. MORE
In many cases, especially where design has matured and lots of optimization is needed (eCommerce, B2C websites, e.g.), its recommended to test with larger sample sizes of 20, 30 or even more per segment. Demystifying sample size. MORE
In a recent discussion I was shocked by a claim made by a product marketing manager: "Product marketing in B2B is harder than B2C because we can’t use the product.". That’s crap. Yes, I agree it is hard to market products that you don’t understand. But why don’t you? You simply can’t do product marketing without knowing the product. You simply can’t do product marketing without knowing the product. Tweet this ]. MORE
This is why it’s so important for teams to experiment, whether they are B2B or B2C. A Successful Start I learned about Minimum Viable Products like 99% of other Product Managers - through The Lean Startup by Eric Ries. When I happened upon the book and Eric’s method, I thought, “YES! This is what I’ve been searching for. This makes so much sense.” Testing products before you build them? What a novel idea! I was excited. I was energized! MORE
For the B2C commerce and digital marketing folks out there, I know you can relate to the difficulty of doing this well. As technology professionals, we have been stuck at metaphorical basecamp for years. MORE
This year, Business of Software Conference USA is in Boston,… Product Marketing Community Product Management Resources Feedback research Usability Design Communication Innovation Product Strategy B2B B2C SoftwareSeth Godin on Making Software Seth Godin spoke at Business of Software Conference USA last year to share some of the many lessons that he has learned in his 33 years in the software industry. You can watch the talk or read a transcript here. MORE
Decoding and understanding customer behavior has always been a priority for both B2B and B2C marketers. In Retail or B2C marketing in general, insights from technographic data can provide an understanding on different aspects to help decode a customer’s future buying intentions. MORE
What is their business type – B2B or B2C? At Intercom, we know how challenging it is to strike a balance between being personable and being efficient. You want to be welcoming to your visitors and helpful to your customers, but your time is in demand. That is why we are continually updating our products in ways that help you engage with your visitors, leads and customers quickly and effectively. MORE
I’m often asked by B2C product managers how B2B companies are different, or about switching between the two. Business-to-consumer (B2C) targets individuals and families. B2C, SMB and Enterprise companies not only behave differently, they are structured differently. MORE
A B2C company with a large user base may go one step further and expose new features to a tiny (1%-5%) segment of customers. In our work with both B2B and B2C customers, we’ve outlined these best practices for using feature flags in support of TiP: Pre-prod first, please. MORE
I've never been a fan of nonsense names but then, my customers are primarily B2B rather than B2C. B2B compares should focus on descriptive names while B2C companies tend to focus on clever names. MORE
While content gating is a common content marketing gimmick in both B2B and B2C, how can you build a strategy that sets yours apart? Content gating is considered to be an essential lead generation activity. While most marketers struggle with the usual questions ranging from- ‘How best to present their content’ to ‘How much of it should be gated or given away freely’, the most important factor to actually consider is the end goal. MORE
This creates different problems for product managers than with high velocity ecommerce or B2C tech product. MORE
Let’s say the candidate did well at B2B companies, but maybe not so well in B2C companies’ interviews. So if the target company is a B2C company, then should the hiring department be upfront about the differences in product management between B2B and B2C? (B) MORE
This may be generalised in the case of B2C where requests can come as an aggregate of user information, or it may be incredibly detailed and specific, especially for those working in the B2B sphere where your users are not shy about asking for what they want. When I was a student, I took part in a negotiation exercise. We were given imaginary countries and had to negotiate our rights to the surrounding sea. MORE
Two years ago this week, I started work as the first VP of Product Management at NTENT - a company with huge, rapidly growing market, world-famous CTO, seasoned executives and engineering team, and core technology that only a handful of companies in the world possess. MORE
Product Management for the Enterprise; great post by @BlairReeves on how #b2b #prodmgmt is different than #b2c https://t.co/vniQuy4P9o. How Product Teams Understand Customer Needs for Innovation. My colleague Rachel Young and I have been conducting research for the past year on how b-to-b organizations understand customer needs and apply them to product innovation. MORE
In a successful B2C product, you have (hopefully) millions of customers. Often in B2C, there isn’t a large direct sales team. If you’re trying to apply product management best practice to your role, or you’re looking to make a switch between B2B and B2C products, then you should keep these differences in mind. The post Why Product Management for B2B Needs to be Different From B2C appeared first on Mind the Product. MORE
B2B Metrics now are More Like B2C Metrics. TL;DR: Land and expand is a great tactic, but there are pitfalls, explains Luke Taylor , formerly Head of Product Management at Huddle. You have more than one customer and both are equally important for different reasons. MORE
B2C Related Topics 
The Product Coalition
JULY 17, 2018
Customer Insights In a successful B2C product, you have (hopefully) millions of customers. Relationship With Sales Teams Often in B2C, there isn’t a large direct sales team. b2b b2c product product-management
Inside Intercom
DECEMBER 11, 2018
The post How B2C companies are using live chat to drive sales and offer a personalized customer experience appeared first on Inside Intercom. For online businesses, customer experience is king.
bpma ProductHub
SEPTEMBER 14, 2018
This year, Business of Software Conference USA is in Boston,… Product Marketing Community Product Management Resources Feedback research Usability Design Communication Innovation Product Strategy B2B B2C SoftwareSeth Godin on Making Software Seth Godin spoke at Business of Software Conference USA last year to share some of the many lessons that he has learned in his 33 years in the software industry. You can watch the talk or read a transcript here.
Mind the Product
JUNE 28, 2018
In a successful B2C product, you have (hopefully) millions of customers. Often in B2C, there isn’t a large direct sales team. If you’re trying to apply product management best practice to your role, or you’re looking to make a switch between B2B and B2C products, then you should keep these differences in mind. The post Why Product Management for B2B Needs to be Different From B2C appeared first on Mind the Product.
Good Product Manager
DECEMBER 28, 2017
Regardless of whether you’re a B2B wholesaler or a B2C merchant, maintaining a healthy cash flow is essential to running a successful business and building the foundations you need to grow over time. Without adequate forecasting, cash flow problems can creep up unexpectedly even for highly profitable businesses. Business Growth Productivity
DemandMatrix
JUNE 13, 2018
While content gating is a common content marketing gimmick in both B2B and B2C, how can you build a strategy that sets yours apart? Content gating is considered to be an essential lead generation activity. While most marketers struggle with the usual questions ranging from- ‘How best to present their content’ to ‘How much of it should be gated or given away freely’, the most important factor to actually consider is the end goal.
DemandMatrix
JUNE 13, 2018
While content gating is a common content marketing gimmick in both B2B and B2C, how can you build a strategy that sets yours apart? Content gating is considered to be an essential lead generation activity. While most marketers struggle with the usual questions ranging from- ‘How best to present their content’ to ‘How much of it should be gated or given away freely’, the most important factor to actually consider is the end goal.
|
Mironov Consulting
JUNE 28, 2018
I’m often asked by B2C product managers how B2B companies are different, or about switching between the two. Business-to-consumer (B2C) targets individuals and families. B2C, SMB and Enterprise companies not only behave differently, they are structured differently.
Product Management Lessons from the Trenches
JULY 10, 2018
Two years ago this week, I started work as the first VP of Product Management at NTENT - a company with huge, rapidly growing market, world-famous CTO, seasoned executives and engineering team, and core technology that only a handful of companies in the world possess.
Mironov Consulting
AUGUST 23, 2016
This creates different problems for product managers than with high velocity ecommerce or B2C tech product.
DemandMatrix
JUNE 21, 2018
Decoding and understanding customer behavior has always been a priority for both B2B and B2C marketers. In Retail or B2C marketing in general, insights from technographic data can provide an understanding on different aspects to help decode a customer’s future buying intentions.
DemandMatrix
JUNE 21, 2018
Decoding and understanding customer behavior has always been a priority for both B2B and B2C marketers. In Retail or B2C marketing in general, insights from technographic data can provide an understanding on different aspects to help decode a customer’s future buying intentions.
The Product Bistro
MAY 26, 2016
This is particularly true for B2B, as often in the B2C world, the sheer volume of transactions and analytics that can be extracted and modeled makes the job more straightforward. One of the core responsibilities of Marketing in an organization is to effectively define and track the marketing segments. This is far more than just an academic exercise, but is essential to many other key tasks within a company. Segmentation is crucial to effective pricing strategies.
|
Inside Intercom
DECEMBER 12, 2018
For example, a business that sells their products or services to consumers (B2C) or to businesses (B2B) and use different channels and techniques to acquire customers, and will have varying technology needs as a result. You might be familiar with Scott Brinker’s famous martech landscape slide.
Split
JUNE 29, 2018
A B2C company with a large user base may go one step further and expose new features to a tiny (1%-5%) segment of customers. In our work with both B2B and B2C customers, we’ve outlined these best practices for using feature flags in support of TiP: Pre-prod first, please.
Under10 Playbook
OCTOBER 4, 2017
B2C definitely has an aspect of buying for Want vs Need but most companies will only buy for a need. An important skill for a product manager is the ability to parachute into an existing product and land on your feet.
Mind the Product
SEPTEMBER 17, 2018
B2B Metrics now are More Like B2C Metrics. TL;DR: Land and expand is a great tactic, but there are pitfalls, explains Luke Taylor , formerly Head of Product Management at Huddle. You have more than one customer and both are equally important for different reasons.
Ask Benny
MARCH 31, 2018
You may be in a B2B company and not experience enough B2C challenges. Embrace mentoring as a way of life. The Mentee In the new world where we all live in, you constantly need to grow and develop. You can achieve this by constantly reading, listening and learning. The world is constantly evolving and careers are rapidly changing. You no longer have the luxury to slowly develop your way into new areas. You need to rapidly learn.
Proficientz – Product Management University
MARCH 8, 2018
If you’re a product or service company of any type, B2B or B2C, you only have one goal: To make your customers better or more successful at something that’s important to them. The most basic rule of marketing is so easy to forget. You’ve just purchased some new clothes or shoes online. As part of the transaction, you hand over your email address or mobile number knowing full well that three things are going to happen. You’ll get a receipt via email/text.
B2B Product Management
DECEMBER 6, 2016
UX Product Manager : For B2C companies, where user interface design is very important, one (or more) UX PM(s) is completely dedicated to this area. We get this question a lot. This is very typical of someone from a technical background (ex.
Inside Intercom
APRIL 30, 2018
If you were in a B2C scenario here, you wouldn’t walk over and tell them you’ll be in touch later on. This mistake is common in the B2C world and while urgency exists in the B2B world, it’s important when you deal with leads to quickly understand what type of lead they are and what type of response they require. When a visitor or lead gets in touch on your website, it’s important to get as much context as you can around the live chat conversation you have with them.
Under10 Playbook
NOVEMBER 2, 2016
In a recent discussion I was shocked by a claim made by a product marketing manager: "Product marketing in B2B is harder than B2C because we can’t use the product.". That’s crap. Yes, I agree it is hard to market products that you don’t understand. But why don’t you? You simply can’t do product marketing without knowing the product. You simply can’t do product marketing without knowing the product. Tweet this ].
Product Innovation Educators
MAY 7, 2018
The authors join this episode to discuss how product management is different for enterprise software products, including: Differences in consumers from B2B and B2C. 8:15] What are the differences between B2B and B2C product management?
Business of Software Conference
NOVEMBER 26, 2018
Rahul Vohra, CEO & Founder, Superhuman. About ten minutes in to this talk by Rahul Vohra, CEO and Founder of Superhuman, I tweeted… I’m getting a feeling I might be listening to a genius. BoS2018. — (@MarkLittlewood) October 3, 2018.
The Product Coalition
JULY 3, 2018
Let’s say the candidate did well at B2B companies, but maybe not so well in B2C companies’ interviews. So if the target company is a B2C company, then should the hiring department be upfront about the differences in product management between B2B and B2C? (B)
B2B Product Management
SEPTEMBER 18, 2017
Subscription pricing has always been a norm with B2C products. A few months ago, one of our proposals got rejected because of our pricing. It was on the higher side for this client that was based in Asia.
Userzoom
APRIL 5, 2018
In many cases, especially where design has matured and lots of optimization is needed (eCommerce, B2C websites, e.g.), its recommended to test with larger sample sizes of 20, 30 or even more per segment. Demystifying sample size.
Inside Intercom
NOVEMBER 13, 2018
For a B2C business, the cost of a self-service transaction can be measured in pennies, while the average cost of a live service interaction (phone, email or web chat) totals more than $7.
Roadmunk
APRIL 3, 2018
Melissa: I always get this question about if my advice is applicable for B2B versus B2C. These phases still exist between B2B, and B2C. How you approach them might be a little bit different between B2C, and B2B.
Mironov Consulting
AUGUST 8, 2017
Especially in B2C or B2B2C markets where our tech is part of a long value chain: perhaps our software helps some employee collect data to tune a service that improves delivery of some consumer product… Creating real-world value is a multi-step process involving many players.
Mind the Product
NOVEMBER 27, 2017
Observations of a B2C startup product manager working in enterprise. As a B2C product manager your raison d’être is still your external customers, but you have to service the internal customers as well… Marketing needs to be able to run targeted promotional campaigns on-site and Customer Services needs to be able to change the email address on a customer account; Merchandising needs to showcase best-selling products and Sales needs to report on total transactions.
Inside Intercom
JUNE 12, 2018
What is their business type – B2B or B2C? At Intercom, we know how challenging it is to strike a balance between being personable and being efficient. You want to be welcoming to your visitors and helpful to your customers, but your time is in demand. That is why we are continually updating our products in ways that help you engage with your visitors, leads and customers quickly and effectively.
The Product Coalition
SEPTEMBER 6, 2018
Social proof One of the main sales drivers in B2C are seller ratings and references. 7 psychological pricing levers that work on everyone Source There is much to be learnt from how we part with our money.
The Product Coalition
JUNE 4, 2016
Spectacular & Dangerous Road on Earth- Tianmen Mountain Road, Zhangjiajie, China ( [link] ) When we talk about product management in tech, usually we don’t explicitly distinguish between B2C and B2B. For type of product, B2C and B2B is just the first layer.
Andrew Chen
DECEMBER 20, 2016
B2C companies supported by ad models are a little different. This is true for a lot of B2C companies that have very short decision funnels for users: Snapchat, Instagram, and others.
Userzoom
DECEMBER 20, 2017
Yes, it is true that Enterprise Applications, even employee facing applications, have been trying to catch up with B2C consumer facing applications and websites. At the start of 2017 I made several predictions about UX design and research. Let’s see how I did. Happy December! Hopefully you had a great 2017 and (soon) a very happy 2018! It’s been an exciting and productive year for us and I hope it has been for you as well.
Product Bookshelf
FEBRUARY 13, 2017
Product Management for Dummies has a lot of detail regarding product launches, which is a critical step in the process for B2C and B2B products. Not just for dummies, this book is for everyone.
Good Product Manager
MARCH 29, 2016
Product Management for the Enterprise; great post by @BlairReeves on how #b2b #prodmgmt is different than #b2c https://t.co/vniQuy4P9o. How Product Teams Understand Customer Needs for Innovation. My colleague Rachel Young and I have been conducting research for the past year on how b-to-b organizations understand customer needs and apply them to product innovation.
Mind the Product
SEPTEMBER 11, 2017
This may be generalised in the case of B2C where requests can come as an aggregate of user information, or it may be incredibly detailed and specific, especially for those working in the B2B sphere where your users are not shy about asking for what they want. When I was a student, I took part in a negotiation exercise. We were given imaginary countries and had to negotiate our rights to the surrounding sea.
BrainMates
APRIL 30, 2018
And if it’s a B2B and it’s B2C, then that obviously complicates the conversation. As Marie mentioned, if it is a B2B, B2C, then that gets very complicated.
Mind the Product
APRIL 10, 2017
For the B2C commerce and digital marketing folks out there, I know you can relate to the difficulty of doing this well. As technology professionals, we have been stuck at metaphorical basecamp for years.
Oren Steinberg
DECEMBER 27, 2017
Customers / clients: Every business is built around selling to and servicing customers (whether B2C, B2B or any other creative go-to-market). 7 keys to good business partnerships. BizDev professionals are often tasked with the role of building and growing partnerships. But, just as the role of BizDev is often ambiguous, so is the task of partnering.
Melissa Perri
MAY 5, 2016
This is why it’s so important for teams to experiment, whether they are B2B or B2C. A Successful Start I learned about Minimum Viable Products like 99% of other Product Managers - through The Lean Startup by Eric Ries. When I happened upon the book and Eric’s method, I thought, “YES! This is what I’ve been searching for. This makes so much sense.” Testing products before you build them? What a novel idea! I was excited. I was energized!
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