Yahoo to become Altaba

Under10 Playbook

I've never been a fan of nonsense names but then, my customers are primarily B2B rather than B2C. B2B compares should focus on descriptive names while B2C companies tend to focus on clever names.

B2C 39

Lean Meetup: Challenges of Enterprise Product Management

Mironov Consulting

This creates different problems for product managers than with high velocity ecommerce or B2C tech product.

Trending Sources

Managing an Existing Product: Day 1

Under10 Playbook

B2C definitely has an aspect of buying for Want vs Need but most companies will only buy for a need. An important skill for a product manager is the ability to parachute into an existing product and land on your feet.

B2C 119

Let’s Abandon Customers and Users

Mironov Consulting

Especially in B2C or B2B2C markets where our tech is part of a long value chain: perhaps our software helps some employee collect data to tune a service that improves delivery of some consumer product… Creating real-world value is a multi-step process involving many players.

The magic of subscription pricing

B2B Product Management

Subscription pricing has always been a norm with B2C products. A few months ago, one of our proposals got rejected because of our pricing. It was on the higher side for this client that was based in Asia.

Product Management for Dummies

Product Bookshelf

Product Management for Dummies has a lot of detail regarding product launches, which is a critical step in the process for B2C and B2B products. Not just for dummies, this book is for everyone.

Books 33

Negotiation in Product Management: the Pursuit of Compromise

Mind the Product

This may be generalised in the case of B2C where requests can come as an aggregate of user information, or it may be incredibly detailed and specific, especially for those working in the B2B sphere where your users are not shy about asking for what they want. When I was a student, I took part in a negotiation exercise. We were given imaginary countries and had to negotiate our rights to the surrounding sea.

B2C 36

Becoming a Product Leader with Win/Loss Analysis

Product Beautiful

If you run a B2C product with take-it-or-leave-it pricing, the quantitative step may be easier than in a B2B model with negotiated deals. Nearly every product manager I speak to desires to be a leader in his or her organization.

How To (Actually) Calculate CAC

Andrew Chen

B2C companies supported by ad models are a little different. This is true for a lot of B2C companies that have very short decision funnels for users: Snapchat, Instagram, and others.

B2C 16

What makes effective decision making so challenging for product managers?

Mind the Product

Making a decision without knowing the impact on our core customer segments (B2C) or our biggest customers (B2B) means we will be at risk of delivering something that is perhaps irrelevant or irritating. How can a product manager make effective decisions about the direction of their product?

B2C 51

Identifying Non-Customers for “Customer” Interviews; UX in Minneapolis; ProductCamp St. Louis

Good Product Manager

Make Enterprise Software People Actually Love; why emotion/design are important for #B2B (not just B2C) [link] #prodmgmt #ux. Identifying Non-Customers for “Customer” Interviews. One of the challenges I frequently hear about from product management leaders is that they are trying to get their product managers to better understand market opportunities and customer needs.

B2C 21

The Importance of Market Segmentation

The Product Bistro

This is particularly true for B2B, as often in the B2C world, the sheer volume of transactions and analytics that can be extracted and modeled makes the job more straightforward. One of the core responsibilities of Marketing in an organization is to effectively define and track the marketing segments. This is far more than just an academic exercise, but is essential to many other key tasks within a company. Segmentation is crucial to effective pricing strategies.

B2C 9

Virtual reality and your product development process

Mind the Product

While gaming and entertainment are the first obvious applications of VR, the more interesting applications – and the ones we focus on here – are in B2B and B2C products and services.

Finding the Truth Behind MVPs

Melissa Perri

This is why it’s so important for teams to experiment, whether they are B2B or B2C. A Successful Start I learned about Minimum Viable Products like 99% of other Product Managers - through The Lean Startup by Eric Ries. When I happened upon the book and Eric’s method, I thought, “YES! This is what I’ve been searching for. This makes so much sense.” Testing products before you build them? What a novel idea! I was excited. I was energized!

B2C 9

You can’t do product marketing without product

Under10 Playbook

In a recent discussion I was shocked by a claim made by a product marketing manager: "Product marketing in B2B is harder than B2C because we can’t use the product.". That’s crap. Yes, I agree it is hard to market products that you don’t understand. But why don’t you? You simply can’t do product marketing without knowing the product. You simply can’t do product marketing without knowing the product. Tweet this ].

B2C 2

Escaping e-mail hell

Julie Zhou

Our design team wants to support B2C and C2C in a combined flow, but the sales team wants to prioritize B2C. This was first published on my mailing list The Looking Glass. Every week, I answer a reader’s question. Photo by fishbulb9 How can I write more effective e-mails in less time?

B2C 1

You Don’t Know Jack (or Jill)

Tyner Blain

While the concept of identifying intent-based personas is easy to describe in terms of individual consumers (B2C), it applies just as effectively when companies are your customers (B2B).

B2C 2

Are We Doing Content Marketing Right?

Pragmatic Marketing

And B2C marketers are not doing much better. A few months ago, during a content marketing panel at the Texas Marketing Summit in Houston, I came to the conclusion that our understanding of content marketing is still in its infancy, much like social media was eight years ago. We have a lot of opportunity for improvement and much to learn as marketers. And it sometimes feels as if we are failing. It made me wonder: Are we doing content marketing right?Afew

How Product Teams Understand Customer Needs for Innovation; Upcoming Product Management and Product Marketing Events

Good Product Manager

Product Management for the Enterprise; great post by @BlairReeves on how #b2b #prodmgmt is different than #b2c https://t.co/vniQuy4P9o. How Product Teams Understand Customer Needs for Innovation. My colleague Rachel Young and I have been conducting research for the past year on how b-to-b organizations understand customer needs and apply them to product innovation.

B2C 0

How to Find Your Ideal Customer

Sachin Rekhi

Firmographics : specific attributes of the company that you are targeting, including industry, employee size, department size, business model (B2B vs B2C), and more 5.

B2C 1