Regardless of whether you’re a B2B wholesaler or a B2C merchant, maintaining a healthy cash flow is essential to running a successful business and building the foundations you need to grow over time. Without adequate forecasting, cash flow problems can creep up unexpectedly even for highly profitable businesses. Business Growth Productivity MORE

Subscription pricing has always been a norm with B2C products. A few months ago, one of our proposals got rejected because of our pricing. It was on the higher side for this client that was based in Asia. MORE

This may vary by industry – most B2B product managers are in more regular conversation with their customers than B2C product managers, however the impact of this feedback on B2C businesses can often be greater. As a product manager, it’s easy to get caught up doing the wrong job. MORE

If you’re a product or service company of any type, B2B or B2C, you only have one goal: To make your customers better or more successful at something that’s important to them. The most basic rule of marketing is so easy to forget. You’ve just purchased some new clothes or shoes online. As part of the transaction, you hand over your email address or mobile number knowing full well that three things are going to happen. You’ll get a receipt via email/text. MORE

Dick Lee: In the B2C world, the MIC is always the consumer. Using simple questions and a structured process to achieve success. As product managers, our natural inclination is to solve problems. MORE

Even in the B2B sector, where a lot of times people go, “This makes sense with B2C, but it doesn’t make sense to B2B,” but that’s actually wrong because the truth is the same people who are buying and using consumer apps are also B2B purchasers. On 15th March 2018, UserZoom hosted Better UX London 2018, a day-long conference bringing some of the brightest UX talent and dazzling UX innovators together in one room. MORE

The early days of Eventbrite were much more B2C, so a lot of the classic B2B growth tactics applied for us as well. It’s really core B2C growth tactics, and also some of the B2B. Five years ago Brian Rothenberg joined Eventbrite to start its cross-functional growth team. Fast forward to today, and Eventbrite is the world’s largest self-service event ticketing and registration platform – processing more than 3 million tickets each week. MORE

Making a decision without knowing the impact on our core customer segments (B2C) or our biggest customers (B2B) means we will be at risk of delivering something that is perhaps irrelevant or irritating. How can a product manager make effective decisions about the direction of their product? MORE

The only exception is some B2C work with financial services and insurance companies. In a time where buyer behavior has rendered cold calling nearly obsolete, successful sales prospecting begins with using tools like live chat and social media to build relationships. Dan Swift , CEO of Empire Selling , has built his career around the latter. MORE

If you run a B2C product with take-it-or-leave-it pricing, the quantitative step may be easier than in a B2B model with negotiated deals. Nearly every product manager I speak to desires to be a leader in his or her organization. MORE

Especially in B2C or B2B2C markets where our tech is part of a long value chain: perhaps our software helps some employee collect data to tune a service that improves delivery of some consumer product… Creating real-world value is a multi-step process involving many players. MORE

Melissa: I always get this question about if my advice is applicable for B2B versus B2C. These phases still exist between B2B, and B2C. How you approach them might be a little bit different between B2C, and B2B. MORE

Yes, it is true that Enterprise Applications, even employee facing applications, have been trying to catch up with B2C consumer facing applications and websites. At the start of 2017 I made several predictions about UX design and research. Let’s see how I did. Happy December! Hopefully you had a great 2017 and (soon) a very happy 2018! It’s been an exciting and productive year for us and I hope it has been for you as well. MORE

Similarly, building B2C products, unlike building B2B products which you could probably imagine yourself also using, is a process of meticulous user research and understanding market dynamics. I was recently on a long haul flight and ended up whiling away my time watching random shows on the in-flight system. One of the shows I watched was a sitcom. MORE

Observations of a B2C startup product manager working in enterprise. As a B2C product manager your raison d’être is still your external customers, but you have to service the internal customers as well… Marketing needs to be able to run targeted promotional campaigns on-site and Customer Services needs to be able to change the email address on a customer account; Merchandising needs to showcase best-selling products and Sales needs to report on total transactions. MORE

You may be in a B2B company and not experience enough B2C challenges. Embrace mentoring as a way of life. The Mentee In the new world where we all live in, you constantly need to grow and develop. You can achieve this by constantly reading, listening and learning. The world is constantly evolving and careers are rapidly changing. You no longer have the luxury to slowly develop your way into new areas. You need to rapidly learn. MORE

B2C companies supported by ad models are a little different. This is true for a lot of B2C companies that have very short decision funnels for users: Snapchat, Instagram, and others. MORE

This is particularly true for B2B, as often in the B2C world, the sheer volume of transactions and analytics that can be extracted and modeled makes the job more straightforward. One of the core responsibilities of Marketing in an organization is to effectively define and track the marketing segments. This is far more than just an academic exercise, but is essential to many other key tasks within a company. Segmentation is crucial to effective pricing strategies. MORE

UX Product Manager : For B2C companies, where user interface design is very important, one (or more) UX PM(s) is completely dedicated to this area. We get this question a lot. This is very typical of someone from a technical background (ex. MORE

And B2C marketers are not doing much better. A few months ago, during a content marketing panel at the Texas Marketing Summit in Houston, I came to the conclusion that our understanding of content marketing is still in its infancy, much like social media was eight years ago. We have a lot of opportunity for improvement and much to learn as marketers. And it sometimes feels as if we are failing. It made me wonder: Are we doing content marketing right?Afew MORE

Although I’ve written this post in the context of replatforming a high-traffic B2C website, many of the principles can apply to other situations like apps or B2B systems. Replatforming is arguably one of the most difficult things you can tackle in a product management career. And if experience is about learning from mistakes, let’s just say that I have a lot of experience on replatforming. First,we should start with a quick definition. MORE

Product Management for Dummies has a lot of detail regarding product launches, which is a critical step in the process for B2C and B2B products. Not just for dummies, this book is for everyone. MORE

B2C definitely has an aspect of buying for Want vs Need but most companies will only buy for a need. An important skill for a product manager is the ability to parachute into an existing product and land on your feet. MORE

In many cases, especially where design has matured and lots of optimization is needed (eCommerce, B2C websites, e.g.), its recommended to test with larger sample sizes of 20, 30 or even more per segment. Demystifying sample size. MORE

In a recent discussion I was shocked by a claim made by a product marketing manager: "Product marketing in B2B is harder than B2C because we can’t use the product.". That’s crap. Yes, I agree it is hard to market products that you don’t understand. But why don’t you? You simply can’t do product marketing without knowing the product. You simply can’t do product marketing without knowing the product. Tweet this ]. MORE

While the concept of identifying intent-based personas is easy to describe in terms of individual consumers (B2C), it applies just as effectively when companies are your customers (B2B). MORE

This is why it’s so important for teams to experiment, whether they are B2B or B2C. A Successful Start I learned about Minimum Viable Products like 99% of other Product Managers - through The Lean Startup by Eric Ries. When I happened upon the book and Eric’s method, I thought, “YES! This is what I’ve been searching for. This makes so much sense.” Testing products before you build them? What a novel idea! I was excited. I was energized! MORE

Make Enterprise Software People Actually Love; why emotion/design are important for #B2B (not just B2C) [link] #prodmgmt #ux. Identifying Non-Customers for “Customer” Interviews. One of the challenges I frequently hear about from product management leaders is that they are trying to get their product managers to better understand market opportunities and customer needs. MORE

For the B2C commerce and digital marketing folks out there, I know you can relate to the difficulty of doing this well. As technology professionals, we have been stuck at metaphorical basecamp for years. MORE

Product Management for the Enterprise; great post by @BlairReeves on how #b2b #prodmgmt is different than #b2c [link]. How Product Teams Understand Customer Needs for Innovation. My colleague Rachel Young and I have been conducting research for the past year on how b-to-b organizations understand customer needs and apply them to product innovation. MORE

In the B2C area this can be tested quite easily, through, for example, targeted ads or by handing out flyers. “There is a way to do it better. Find it!” ” Thomas Edison. Here’s the thing with innovation, you can’t just tell people to be innovative. A great idea doesn’t always come when you’re sitting at your desk between 9:00am and the end of your working day. MORE

They got a lot of positive press and their B2C (business to consumer) marketing team worked hard to drive their success and tell their story. Sunil Parekh is the VP of Product Management at Truveris, which is a healthcare startup based out of New York City. They work primarily in the pharmacy benefit space, helping employers save money on costs of prescriptions, creating marketplaces for pharmacy benefits management, and developing tools for consumers to save money on prescriptions. MORE

Firmographics : specific attributes of the company that you are targeting, including industry, employee size, department size, business model (B2B vs B2C), and more 5. MORE

I've never been a fan of nonsense names but then, my customers are primarily B2B rather than B2C. B2B compares should focus on descriptive names while B2C companies tend to focus on clever names. MORE

While gaming and entertainment are the first obvious applications of VR, the more interesting applications – and the ones we focus on here – are in B2B and B2C products and services. MORE

This creates different problems for product managers than with high velocity ecommerce or B2C tech product. MORE

This may be generalised in the case of B2C where requests can come as an aggregate of user information, or it may be incredibly detailed and specific, especially for those working in the B2B sphere where your users are not shy about asking for what they want. When I was a student, I took part in a negotiation exercise. We were given imaginary countries and had to negotiate our rights to the surrounding sea. MORE

Product Management for the Enterprise; great post by @BlairReeves on how #b2b #prodmgmt is different than #b2c https://t.co/vniQuy4P9o. How Product Teams Understand Customer Needs for Innovation. My colleague Rachel Young and I have been conducting research for the past year on how b-to-b organizations understand customer needs and apply them to product innovation. MORE