Izenda

JUNE 25, 2020

In B2C organizations, product managers can use an internal BI tool to collect, visualize, and analyze their most valuable resource – customer data. In turn, B2C companies can focus on creating a better user experience. For both B2B and B2C product managers, data analytics can open up new pathways to increased users, more revenue, and better decision-making. B2C companies tend to have more customers than B2B. For Product Managers B2B b2c product management

B2C 43

B2C B2B UX Demo 43

The Product Coalition

MARCH 6, 2019

Having had experience developing and launching B2B and B2C products, it made me think about the differences between these two different product categories. #1 Whereas B2C products cannot be customized for your 100+ or 10000+ end customer base.

B2C 78

B2C B2B Demo Support Training 78

NextBigWhat

MAY 20, 2019

Well, the biggest thing funding can do to a B2C startup is not just hiring talent or spending on customer acquisition, but on managing support. Let’s just accept that customers… The post The biggest thing funding does to a B2C startup appeared first on NextBigWhat.

B2C 83

B2C Startups Product Management Product Manager 83

AB Tasty

SEPTEMBER 6, 2019

This article was originally posted on AB Tasty as 4 Great Strategies for B2C Lead Generation. All businesses rely on attracting new customers, but appealing to the modern consumer has become increasingly difficult. Having a data-driven. Read more.

B2C 56

B2C Strategy Article 56

The Product Coalition

JULY 17, 2018

Customer Insights In a successful B2C product, you have (hopefully) millions of customers. Relationship With Sales Teams Often in B2C, there isn’t a large direct sales team. b2b b2c product product-management

B2C 78

B2C B2B Enterprise Roadmap 78

Mind the Product

JUNE 28, 2018

In a successful B2C product, you have (hopefully) millions of customers. Often in B2C, there isn’t a large direct sales team. If you’re trying to apply product management best practice to your role, or you’re looking to make a switch between B2B and B2C products, then you should keep these differences in mind. The post Why Product Management for B2B Needs to be Different From B2C appeared first on Mind the Product.

B2C 130

B2C B2B Product Management Product Manager 130

The Product Coalition

APRIL 4, 2019

When it comes to a business mobile app implementation based on one among B2C, B2E, and B2B or all three of them, which is the best strategy between treating them separately and together? The shared user experience isn’t the mere benefit of merging B2E, B2B, and B2C into a single platform.

B2C 111

B2C B2B Banking Branding 111

bpma ProductHub

SEPTEMBER 14, 2018

This year, Business of Software Conference USA is in Boston,… Product Marketing Community Product Management Resources Feedback research Usability Design Communication Innovation Product Strategy B2B B2C SoftwareSeth Godin on Making Software Seth Godin spoke at Business of Software Conference USA last year to share some of the many lessons that he has learned in his 33 years in the software industry. You can watch the talk or read a transcript here.

B2C 250

B2C B2B Product Strategy Product Marketing 250

The Product Coalition

FEBRUARY 20, 2019

Dispelling 3 myths stopping B2B Product Managers using B2C product research tactics Product Managers of Business-to-Business (B2B) products keep telling me that “the tactics consumer product companies use just aren’t relevant for us in customer development”.

B2C 85

B2C B2B Testing Information 85

Mind the Product

MARCH 11, 2020

This area has a special blend of pure product, operations and tech that doesn’t seem to be as prominent in the B2C world. Enterprise product, especially in machine learning, is more of a hybrid role than B2C product roles seem to be.

B2C 105

B2C Enterprise Startups Definition 105

Inside Intercom

DECEMBER 11, 2018

The post How B2C companies are using live chat to drive sales and offer a personalized customer experience appeared first on Inside Intercom. For online businesses, customer experience is king.

B2C 60

B2C Inbound Messaging Article 60

AB Tasty

OCTOBER 28, 2019

This article was originally posted on AB Tasty as 4 Great Strategies for B2C Lead Generation. All businesses rely on attracting new customers. But, appealing to the modern consumer has become increasingly difficult.

B2C 10

B2C Article Strategy Testing 10

ProductBoard

FEBRUARY 25, 2020

Private enterprise tech companies are driving business growth and innovation globally, but unlike public companies or their B2C counterparts, it can be difficult to tell which have real momentum and business potential.

B2C 83

B2C Enterprise Technology 83

ProductCraft

JUNE 30, 2020

B2C companies like Handy and Uber, for example, had amazing sign-on deals to acquire new customers. Retention is a key factor that can make or break a SaaS business, especially during an economic downturn. In the early 2010s, we all saw the risks of paying a lot upfront.

B2C 56

B2C Marketing 56

Product Management Unpacked

JULY 11, 2019

When I started in product management in the mid-1980s, most product managers were hired to work in traditional B2C businesses, which is where the idea of product management originated.

Education 250

Education Product Management Product Manager Automotive 250

AB Tasty

OCTOBER 29, 2019

As I mentioned in a previous article on B2C […]. There are several elements that go into creating a successful marketing plan for our digital era—with two important tactics being lead generation and SEO.

B2C 52

B2C Article Marketing 52

ProductCraft

OCTOBER 17, 2019

Being the product manager of a B2B (aka enterprise) product may not seem all that glamorous when compared to B2C. While everyone is talking about the coolest Pinterest, Uber, and Airbnb features, the work of an enterprise software PM is rarely considered “sexy.”

B2B 70

B2B B2C Enterprise Product Management 70

Usersnap

JULY 1, 2020

We pivoted the data to compare trends of B2B companies versus B2C, highlighting the companies with established CX practices and strategies. The ownership of CX differs in B2B and B2C business models. Especially if you’re B2C.

B2C 67

B2C B2B Vision Reference 67

Under10 Playbook

JANUARY 11, 2017

I've never been a fan of nonsense names but then, my customers are primarily B2B rather than B2C. B2B compares should focus on descriptive names while B2C companies tend to focus on clever names.

B2C 75

B2C Naming B2B Branding 75

Good Product Manager

DECEMBER 28, 2017

Regardless of whether you’re a B2B wholesaler or a B2C merchant, maintaining a healthy cash flow is essential to running a successful business and building the foundations you need to grow over time. Without adequate forecasting, cash flow problems can creep up unexpectedly even for highly profitable businesses. Business Growth Productivity

B2C 60

B2C B2B 60

DemandMatrix

JUNE 13, 2018

While content gating is a common content marketing gimmick in both B2B and B2C, how can you build a strategy that sets yours apart? Content gating is considered to be an essential lead generation activity. While most marketers struggle with the usual questions ranging from- ‘How best to present their content’ to ‘How much of it should be gated or given away freely’, the most important factor to actually consider is the end goal.

B2C 40

B2C B2B Presentation Strategy 40

DemandMatrix

JUNE 13, 2018

While content gating is a common content marketing gimmick in both B2B and B2C, how can you build a strategy that sets yours apart? Content gating is considered to be an essential lead generation activity. While most marketers struggle with the usual questions ranging from- ‘How best to present their content’ to ‘How much of it should be gated or given away freely’, the most important factor to actually consider is the end goal.

B2C 40

B2C B2B Presentation Strategy 40

Inside Intercom

APRIL 7, 2020

” To find out, we surveyed 400 support managers, directors, and executives across both B2B and B2C and affected industries like media, healthcare, and technology. According to our research, 54% of B2B support teams are seeing increased volume, along with 45% of B2C support teams.

B2C 84

B2C Inbound B2B Healthcare 84

Mind the Product

JANUARY 17, 2019

The first is a “happy path”: a functional, relatively straightforward beeline that runs straight from the business to the consumer (B2C). Ivan Gadeschi is a product management professional who works as Head of Product for temporary job agency Syft. Over time, Ivan has navigated a variety of uneven marketplaces with great skill and tact. He often faces challenges in business-to-business markets, so he has created a set of simple but effective solutions to use in this environment.

B2C 103

B2C B2B Information Marketing 103

Mironov Consulting

JUNE 28, 2018

I’m often asked by B2C product managers how B2B companies are different, or about switching between the two. Business-to-consumer (B2C) targets individuals and families. B2C, SMB and Enterprise companies not only behave differently, they are structured differently.

Enterprise 107

Enterprise B2C Airlines Banking 107

The Product Coalition

AUGUST 21, 2019

The biggest differences between consumer buyers (B2C) and business buyers (B2B) is that the volume that is purchased and their preferences with pricing and being invoiced on payment terms over credit cards. Shopify reports that B2B buyers cart size is almost triple the value of B2C?—?from

B2B 78

B2B B2C Document Messaging 78

Product Talk

MAY 13, 2020

For another example, let’s imagine a product team working on a B2C subscription product. I’m excited to add Hope Gurion as an official author on Product Talk. She has guest posted here before and has worked with me for years.

B2B 214

B2B B2C Banking Strategy 214

B2B Product Management

JANUARY 8, 2019

It teaches you about B2B as well as B2C product mgmt. Agile scrum Product Development or only B2C product Mgmt. Happy New Year, 2019! We are in the process of updating our website.

B2C 52

B2C Webinar Reference B2B 52

The Product Bistro

MAY 26, 2016

This is particularly true for B2B, as often in the B2C world, the sheer volume of transactions and analytics that can be extracted and modeled makes the job more straightforward. One of the core responsibilities of Marketing in an organization is to effectively define and track the marketing segments. This is far more than just an academic exercise, but is essential to many other key tasks within a company. Segmentation is crucial to effective pricing strategies.

Marketing 163

Marketing B2C B2B Market Research 163

Mironov Consulting

AUGUST 23, 2016

This creates different problems for product managers than with high velocity ecommerce or B2C tech product.

Enterprise 67

Enterprise B2C UX Product Management 67

Arpit Rai

OCTOBER 29, 2019

What’s the difference between product management in B2B/SaaS and B2C? To be honest, I haven’t worked in the B2C sector. Following are some of the differences I can think of: Customer Research: B2B PMs tend to speak with customers a LOT more than B2C customers. B2B or B2C and why?

B2C 52

B2C B2B UX Roadmap 52

NextBigWhat

NOVEMBER 19, 2019

He started his career as a Techie and has worked on many B2B and B2C applications in the last 15 years.

B2C 77

B2C B2B Startups Product Management 77

Mind the Product

JANUARY 30, 2019

Listen if you’d like to learn more about: The fundamental way marketplaces differ from other B2B and B2C models. Listen if you’d like to learn more about: * The fundamental way marketplaces differ from other B2B and B2C models.

B2C 125

B2C Entertainment B2B Education 125

Under10 Playbook

OCTOBER 4, 2017

B2C definitely has an aspect of buying for Want vs Need but most companies will only buy for a need. An important skill for a product manager is the ability to parachute into an existing product and land on your feet.

Management 314

Management Management B2C B2B 314

Ask Benny

JULY 1, 2019

A B2C product manager can bring a B2B product, methodologies of optimizations and analytics, while a B2B product manager may bring a B2C product, an experience of juggling prioritization and very technological understanding.

B2C 78

B2C Product Management Product Manager B2B 78

Ask Benny

JULY 1, 2019

A B2C product manager can bring a B2B product, methodologies of optimizations and analytics, while a B2B product manager may bring a B2C product, an experience of juggling prioritization and very technological understanding.

B2C 78

B2C Product Management Product Manager B2B 78

Ask Benny

JULY 1, 2019

A B2C product manager can bring a B2B product, methodologies of optimizations and analytics, while a B2B product manager may bring a B2C product, an experience of juggling prioritization and very technological understanding.

B2C 78

B2C Product Management Product Manager B2B 78

Product Innovation Educators

NOVEMBER 11, 2019

We started in B2B products and eventually moved into B2C. On the B2C side, we made in-home air filters that were highly stylized. We started in B2B products and eventually moved into B2C. On the B2C side, we made in-home air filters that were highly stylized.

Certifications 69

Certifications B2C B2B Engineering 69

Product Management Lessons from the Trenches

JULY 10, 2018

Two years ago this week, I started work as the first VP of Product Management at NTENT - a company with huge, rapidly growing market, world-famous CTO, seasoned executives and engineering team, and core technology that only a handful of companies in the world possess.

B2C 195

B2C Advertising Document B2B 195

Mixpanel

FEBRUARY 19, 2020

The B2C business like Suiteness.com and the apps are great, but really what’s important to us is how we’re performing on partners. .

B2C 101

B2C Travel Books Education 101