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B2C Related Topics 
Product Management Unpacked
SEPTEMBER 23, 2020
finds interesting differences between how B2B (business-to-business) and B2C (business-to-consumer) product managers approach product management, especially as it relates to customer research. Instead, B2C product managers rely much more on the product use session recordings.
Izenda
JUNE 25, 2020
In B2C organizations, product managers can use an internal BI tool to collect, visualize, and analyze their most valuable resource – customer data. In turn, B2C companies can focus on creating a better user experience. For both B2B and B2C product managers, data analytics can open up new pathways to increased users, more revenue, and better decision-making. B2C companies tend to have more customers than B2B. For Product Managers B2B b2c product management
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The Product Coalition
MARCH 6, 2019
Having had experience developing and launching B2B and B2C products, it made me think about the differences between these two different product categories. #1 Whereas B2C products cannot be customized for your 100+ or 10000+ end customer base. On the other hand, B2C products need to be so intuitive as to have minimum to null onscreen support. B2C products on the other hand do not require dedicated hand-holding. product b2b enterprise-sales customization b2c
The Product Coalition
APRIL 6, 2021
Transitioning from a B2C to a B2B Product Management role is not easy. Here are five key differences between these two roles. Continue reading on Product Coalition ». b2b-products career-change product-management b2c-products technology
Userpilot
OCTOBER 26, 2021
What difference does it make if your product is B2B or B2C? We take a look at the North Star Metrics used by Miro, Amplitude, Airtable, Dropbox, and Jira on the B2B side, and Facebook, YouTube, Netflix, Spotify, and Instagram for B2C – and consider the differences between them.
NextBigWhat
MAY 20, 2019
Well, the biggest thing funding can do to a B2C startup is not just hiring talent or spending on customer acquisition, but on managing support. Let’s just accept that customers… The post The biggest thing funding does to a B2C startup appeared first on NextBigWhat. Product Management
Feedback Loop
APRIL 18, 2022
User Experience User Research Innovation B2C B2B Career Leadership Startup Design Customer Led GrowthTrish Wethman is the chief customer officer for Best Egg.
Mind the Product
JUNE 28, 2018
In a successful B2C product, you have (hopefully) millions of customers. Often in B2C, there isn’t a large direct sales team. If you’re trying to apply product management best practice to your role, or you’re looking to make a switch between B2B and B2C products, then you should keep these differences in mind. The post Why Product Management for B2B Needs to be Different From B2C appeared first on Mind the Product.
The Product Coalition
JULY 17, 2018
Customer Insights In a successful B2C product, you have (hopefully) millions of customers. Relationship With Sales Teams Often in B2C, there isn’t a large direct sales team. Conclusion If you’re trying to apply product management best practice to your role, or you’re looking to make a switch between B2B and B2C products, you should keep these differences in mind. b2b b2c product product-management
Feedback Loop
MAY 16, 2022
Directors User Research Influencing Stakeholders B2C B2B Aspiring PMs Career Leadership Enterprise Startup Executives Managers DesignShay Howe is senior vice president of platform strategy at ActiveCampaign.
Feedback Loop
APRIL 20, 2022
User Experience User Research Influencing Stakeholders Innovation B2C Career StartupLuke Anderson is co-founder of Cann.
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The Product Coalition
APRIL 25, 2018
3 years ago I decided it’s time for me to leave my product role in a large B2B software company and start my own B2C startup called Missbeez. I would like to share with you some of the insights of my journey so far and the key differences between leading a B2B product and a B2C one. Switching sides to B2C, and suddenly the decision maker is the user himself. said Number 6 and couldn’t be more wrong… As your B2C product grows, your customers become nothing but numbers.
bpma ProductHub
SEPTEMBER 14, 2018
This year, Business of Software Conference USA is in Boston,… Product Marketing Community Product Management Resources Feedback research Usability Design Communication Innovation Product Strategy B2B B2C SoftwareSeth Godin on Making Software Seth Godin spoke at Business of Software Conference USA last year to share some of the many lessons that he has learned in his 33 years in the software industry. You can watch the talk or read a transcript here.
Feedback Loop
MAY 2, 2022
Directors User Research Influencing Stakeholders B2C B2B Aspiring PMs Career Leadership Enterprise Startup Executives Managers DesignSatnam Singh is the Chief Product Officer, tax and trade for Thomson Reuters.
Inside Intercom
MARCH 11, 2021
On the surface, B2B customer support issues might look quite different from those of B2C. But despite these differences, Farhan Virji , VP of Customer Happiness at Later , believes that there is actually quite a lot that B2B support teams can learn from their B2C colleagues.
Mind the Product
AUGUST 13, 2020
Product Development Process Product Strategy B2B B2C Brisbane double-sided marketplace Interview Marketplace marketplace products marketplaces multi-sided marketplace ProductTank Roundtable
The Product Coalition
APRIL 4, 2019
When it comes to a business mobile app implementation based on one among B2C, B2E, and B2B or all three of them, which is the best strategy between treating them separately and together? An app created for B2E interaction will barely have anything common to serve the purpose of B2C interaction. The shared user experience isn’t the mere benefit of merging B2E, B2B, and B2C into a single platform. Is consolidation of B2B, B2C, and B2E apps a good idea?
The Product Coalition
FEBRUARY 20, 2019
Dispelling 3 myths stopping B2B Product Managers using B2C product research tactics Product Managers of Business-to-Business (B2B) products keep telling me that “the tactics consumer product companies use just aren’t relevant for us in customer development”. The techniques and tactics used by B2C companies to rapidly gain data to do customer development on new products and features are relevant right now, and only getting more relevant each day.
TSIA
JANUARY 4, 2018
Here’s a look at what the world of B2B (business-to-business) can learn about improving customer survey response rates from B2C (business-to-consumer) companies For Services organizations, capturing crucial Voice of the Customer (VoC) data can be a challenge.
Inside Intercom
DECEMBER 11, 2018
The post How B2C companies are using live chat to drive sales and offer a personalized customer experience appeared first on Inside Intercom. For online businesses, customer experience is king. It can be pretty simple if you listen to what your customers want, which usually boils down to a personalized, quick and low friction experience. Channels like live chat and self-service are highly preferred when it comes to customers getting answers to their questions.
Mind the Product
MARCH 11, 2020
This area has a special blend of pure product, operations and tech that doesn’t seem to be as prominent in the B2C world. Enterprise product, especially in machine learning, is more of a hybrid role than B2C product roles seem to be.
AB Tasty
OCTOBER 28, 2019
This article was originally posted on AB Tasty as 4 Great Strategies for B2C Lead Generation. All businesses rely on attracting new customers. But, appealing to the modern consumer has become increasingly difficult. Lead generation needs to be personalized, innovative and focused on providing value to your target audience. It’s about cultivating a relationship with people that gradually convinces them that your product or service is exactly what they’ve been looking […].
Mind the Product
DECEMBER 15, 2021
Continuing our look at how to be successful in B2B product management, we speak to senior product people to learn what they love about product management in a business-to-business environment, how it differs from B2C, their biggest challenges, and their advice for other B2B product people. [.]
ProductBoard
FEBRUARY 25, 2020
Private enterprise tech companies are driving business growth and innovation globally, but unlike public companies or their B2C counterparts, it can be difficult to tell which have real momentum and business potential.
Proficientz
APRIL 12, 2022
Obstacle 2: Gensler is a B2B product organization vs. B2C, which requires a broader view of the customer (beyond users) when it comes to product strategy. Customer innovation comes in many forms, and you can always count on customers for great ideas to improve your products.
Business of Software Conference
JULY 14, 2021
In this talk from BoS Europe 2019, Sarah discusses why Dressipi started as a B2C play but the data it collected on customers has a much higher value to fashion retailers as it enables them to forecast demand more effectively and reduce their unsold inventory. .
AB Tasty
OCTOBER 29, 2019
As I mentioned in a previous article on B2C […]. There are several elements that go into creating a successful marketing plan for our digital era—with two important tactics being lead generation and SEO. Lead generation is the process of cultivating an interest in your business to build an ongoing list of potential clients (or ‘leads’). This article was originally posted on AB Tasty as A Guide to Boosting Lead Generation With SEO. Conversion Optimization
Centercode
DECEMBER 18, 2019
Centercode, a leading provider of Customer Validation solutions for global B2B and B2C enterprises, has been declared a finalist this week in the international Cloud Computing Awards program, The Cloud Awards. Laguna Hills, CA.
NextBigWhat
NOVEMBER 8, 2021
With B2C products, startups can work with many standard metrics to define ‘success’ and find a pathway for growth that works for them. However, things can be a lot trickier with B2B products and Anjali shares her thoughts on how this issue can be tackled.
ProductCraft
JUNE 30, 2020
B2C companies like Handy and Uber, for example, had amazing sign-on deals to acquire new customers. Retention is a key factor that can make or break a SaaS business, especially during an economic downturn. In the early 2010s, we all saw the risks of paying a lot upfront.
NextBigWhat
OCTOBER 25, 2021
Is building a B2B MVP different from a B2C MVP? Does it require a different approach in the context of SaaS? How should one go about it? All of this and more in this clip with Anjali Kumari. Anjali Kumari is the Senior Director of Product Management at Thoughtspot.
TradeGecko
DECEMBER 28, 2017
Regardless of whether you’re a B2B wholesaler or a B2C merchant, maintaining a healthy cash flow is essential to running a successful business and building the foundations you need to grow over time. Without adequate forecasting, cash flow problems can creep up unexpectedly even for highly profitable businesses. Business Growth Productivity
ProductCraft
OCTOBER 17, 2019
Being the product manager of a B2B (aka enterprise) product may not seem all that glamorous when compared to B2C. While everyone is talking about the coolest Pinterest, Uber, and Airbnb features, the work of an enterprise software PM is rarely considered “sexy.” ” What are the intricacies and complexities of this “underdog” B2B PM world? Read more » The post The Struggles of the B2B Software Product Manager appeared first on ProductCraft by Pendo.
Product Management Unpacked
JULY 11, 2019
When I started in product management in the mid-1980s, most product managers were hired to work in traditional B2C businesses, which is where the idea of product management originated. Product managers were difficult to hire even when the need for talent was coming more specifically from enterprise and B2C software and technology companies. Digital transformation impacts almost everything, so the demand for product management continues to increase – every day.
Usersnap
JULY 1, 2020
We pivoted the data to compare trends of B2B companies versus B2C, highlighting the companies with established CX practices and strategies. The ownership of CX differs in B2B and B2C business models. Especially if you’re B2C.
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