The Role of Data Analytics in B2B vs B2C Product Management

Izenda

In B2C organizations, product managers can use an internal BI tool to collect, visualize, and analyze their most valuable resource – customer data. In turn, B2C companies can focus on creating a better user experience. For both B2B and B2C product managers, data analytics can open up new pathways to increased users, more revenue, and better decision-making. B2C companies tend to have more customers than B2B. For Product Managers B2B b2c product management

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Differences between B2B and B2C products

The Product Coalition

Having had experience developing and launching B2B and B2C products, it made me think about the differences between these two different product categories. #1 Whereas B2C products cannot be customized for your 100+ or 10000+ end customer base.

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The biggest thing funding does to a B2C startup

NextBigWhat

Well, the biggest thing funding can do to a B2C startup is not just hiring talent or spending on customer acquisition, but on managing support. Let’s just accept that customers… The post The biggest thing funding does to a B2C startup appeared first on NextBigWhat.

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4 Great Strategies for B2C Lead Generation

AB Tasty

This article was originally posted on AB Tasty as 4 Great Strategies for B2C Lead Generation. All businesses rely on attracting new customers, but appealing to the modern consumer has become increasingly difficult. Having a data-driven. Read more.

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Why Product Planning for B2B should be different than B2C

The Product Coalition

Customer Insights In a successful B2C product, you have (hopefully) millions of customers. Relationship With Sales Teams Often in B2C, there isn’t a large direct sales team. b2b b2c product product-management

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Why Product Management for B2B Needs to be Different From B2C

Mind the Product

In a successful B2C product, you have (hopefully) millions of customers. Often in B2C, there isn’t a large direct sales team. If you’re trying to apply product management best practice to your role, or you’re looking to make a switch between B2B and B2C products, then you should keep these differences in mind. The post Why Product Management for B2B Needs to be Different From B2C appeared first on Mind the Product.

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Is consolidation of B2B, B2C, and B2E apps a good idea?

The Product Coalition

When it comes to a business mobile app implementation based on one among B2C, B2E, and B2B or all three of them, which is the best strategy between treating them separately and together? The shared user experience isn’t the mere benefit of merging B2E, B2B, and B2C into a single platform.

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Lessons Learned in 33 Years in the Software Industry

bpma ProductHub

This year, Business of Software Conference USA is in Boston,… Product Marketing Community Product Management Resources Feedback research Usability Design Communication Innovation Product Strategy B2B B2C SoftwareSeth Godin on Making Software Seth Godin spoke at Business of Software Conference USA last year to share some of the many lessons that he has learned in his 33 years in the software industry. You can watch the talk or read a transcript here.

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Dispelling 3 myths stopping B2B Product Managers using B2C product research tactics?—?Terem…

The Product Coalition

Dispelling 3 myths stopping B2B Product Managers using B2C product research tactics Product Managers of Business-to-Business (B2B) products keep telling me that “the tactics consumer product companies use just aren’t relevant for us in customer development”.

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How I got my job in Product: Ashley Fidler, CPO

Mind the Product

This area has a special blend of pure product, operations and tech that doesn’t seem to be as prominent in the B2C world. Enterprise product, especially in machine learning, is more of a hybrid role than B2C product roles seem to be.

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How B2C companies are using live chat to drive sales and offer a personalized customer experience

Inside Intercom

The post How B2C companies are using live chat to drive sales and offer a personalized customer experience appeared first on Inside Intercom. For online businesses, customer experience is king.

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4 Great Strategies for B2C Lead Generation

AB Tasty

This article was originally posted on AB Tasty as 4 Great Strategies for B2C Lead Generation. All businesses rely on attracting new customers. But, appealing to the modern consumer has become increasingly difficult.

B2C 10

productboard recognized on the 2020 Enterprise Tech 30

ProductBoard

Private enterprise tech companies are driving business growth and innovation globally, but unlike public companies or their B2C counterparts, it can be difficult to tell which have real momentum and business potential.

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Product Retention: How Your Go-to-Market Approach Impacts Churn

ProductCraft

B2C companies like Handy and Uber, for example, had amazing sign-on deals to acquire new customers. Retention is a key factor that can make or break a SaaS business, especially during an economic downturn. In the early 2010s, we all saw the risks of paying a lot upfront.

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“Software eating the world” creates a growing need to educate product managers.

Product Management Unpacked

When I started in product management in the mid-1980s, most product managers were hired to work in traditional B2C businesses, which is where the idea of product management originated.

A Guide to Boosting Lead Generation With SEO

AB Tasty

As I mentioned in a previous article on B2C […]. There are several elements that go into creating a successful marketing plan for our digital era—with two important tactics being lead generation and SEO.

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The Struggles of the B2B Software Product Manager

ProductCraft

Being the product manager of a B2B (aka enterprise) product may not seem all that glamorous when compared to B2C. While everyone is talking about the coolest Pinterest, Uber, and Airbnb features, the work of an enterprise software PM is rarely considered “sexy.”

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The State of Customer Experience Report – CX statistics to help you move in the right direction

Usersnap

We pivoted the data to compare trends of B2B companies versus B2C, highlighting the companies with established CX practices and strategies. The ownership of CX differs in B2B and B2C business models. Especially if you’re B2C.

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Yahoo to become Altaba

Under10 Playbook

I've never been a fan of nonsense names but then, my customers are primarily B2B rather than B2C. B2B compares should focus on descriptive names while B2C companies tend to focus on clever names.

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4 common cash flow problems and how to fix them

Good Product Manager

Regardless of whether you’re a B2B wholesaler or a B2C merchant, maintaining a healthy cash flow is essential to running a successful business and building the foundations you need to grow over time. Without adequate forecasting, cash flow problems can creep up unexpectedly even for highly profitable businesses. Business Growth Productivity

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4 Content Gating Takeaways From Leading Experts

DemandMatrix

While content gating is a common content marketing gimmick in both B2B and B2C, how can you build a strategy that sets yours apart? Content gating is considered to be an essential lead generation activity. While most marketers struggle with the usual questions ranging from- ‘How best to present their content’ to ‘How much of it should be gated or given away freely’, the most important factor to actually consider is the end goal.

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4 Content Gating Takeaways from the Experts (at Magento, HubSpot, Yext and QASymphony)

DemandMatrix

While content gating is a common content marketing gimmick in both B2B and B2C, how can you build a strategy that sets yours apart? Content gating is considered to be an essential lead generation activity. While most marketers struggle with the usual questions ranging from- ‘How best to present their content’ to ‘How much of it should be gated or given away freely’, the most important factor to actually consider is the end goal.

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Customer care in a crisis: How support teams are navigating shifts in volume, wait times, and CSAT

Inside Intercom

” To find out, we surveyed 400 support managers, directors, and executives across both B2B and B2C and affected industries like media, healthcare, and technology. According to our research, 54% of B2B support teams are seeing increased volume, along with 45% of B2C support teams.

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Tales from the Marketplace by Ivan Gadeschi

Mind the Product

The first is a “happy path”: a functional, relatively straightforward beeline that runs straight from the business to the consumer (B2C). Ivan Gadeschi is a product management professional who works as Head of Product for temporary job agency Syft. Over time, Ivan has navigated a variety of uneven marketplaces with great skill and tact. He often faces challenges in business-to-business markets, so he has created a set of simple but effective solutions to use in this environment.

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Understanding Enterprise Product Companies

Mironov Consulting

I’m often asked by B2C product managers how B2B companies are different, or about switching between the two. Business-to-consumer (B2C) targets individuals and families. B2C, SMB and Enterprise companies not only behave differently, they are structured differently.

Checklist to Maximize Conversion and Delight in B2B eCommerce Checkouts

The Product Coalition

The biggest differences between consumer buyers (B2C) and business buyers (B2B) is that the volume that is purchased and their preferences with pricing and being invoiced on payment terms over credit cards. Shopify reports that B2B buyers cart size is almost triple the value of B2C?—?from

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Empower Product Teams with Product Outcomes, Not Business Outcomes

Product Talk

For another example, let’s imagine a product team working on a B2C subscription product. I’m excited to add Hope Gurion as an official author on Product Talk. She has guest posted here before and has worked with me for years.

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Introducing the PM Bootcamp

B2B Product Management

It teaches you about B2B as well as B2C product mgmt. Agile scrum Product Development or only B2C product Mgmt. Happy New Year, 2019! We are in the process of updating our website.

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The Importance of Market Segmentation

The Product Bistro

This is particularly true for B2B, as often in the B2C world, the sheer volume of transactions and analytics that can be extracted and modeled makes the job more straightforward. One of the core responsibilities of Marketing in an organization is to effectively define and track the marketing segments. This is far more than just an academic exercise, but is essential to many other key tasks within a company. Segmentation is crucial to effective pricing strategies.

Lean Meetup: Challenges of Enterprise Product Management

Mironov Consulting

This creates different problems for product managers than with high velocity ecommerce or B2C tech product.

My AMA at NextBigWhat

Arpit Rai

What’s the difference between product management in B2B/SaaS and B2C? To be honest, I haven’t worked in the B2C sector. Following are some of the differences I can think of: Customer Research: B2B PMs tend to speak with customers a LOT more than B2C customers. B2B or B2C and why?

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Announcing NextBigWhat Meetup: Finding Your Career Path In Product Management

NextBigWhat

He started his career as a Techie and has worked on many B2B and B2C applications in the last 15 years.

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Podcast: Marketplace Thinking and Fur Babies with Christopher Nheu

Mind the Product

Listen if you’d like to learn more about: The fundamental way marketplaces differ from other B2B and B2C models. Listen if you’d like to learn more about: * The fundamental way marketplaces differ from other B2B and B2C models.

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Managing an Existing Product: Day 1

Under10 Playbook

B2C definitely has an aspect of buying for Want vs Need but most companies will only buy for a need. An important skill for a product manager is the ability to parachute into an existing product and land on your feet.

The Versatile Product Manager

Ask Benny

A B2C product manager can bring a B2B product, methodologies of optimizations and analytics, while a B2B product manager may bring a B2C product, an experience of juggling prioritization and very technological understanding.

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The Versatile Product Manager

Ask Benny

A B2C product manager can bring a B2B product, methodologies of optimizations and analytics, while a B2B product manager may bring a B2C product, an experience of juggling prioritization and very technological understanding.

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The Versatile Product Manager

Ask Benny

A B2C product manager can bring a B2B product, methodologies of optimizations and analytics, while a B2B product manager may bring a B2C product, an experience of juggling prioritization and very technological understanding.

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TEI 255: The good and bad of being a product manager as an entrepreneur vs intrapreneur – with Montie Roland

Product Innovation Educators

We started in B2B products and eventually moved into B2C. On the B2C side, we made in-home air filters that were highly stylized. We started in B2B products and eventually moved into B2C. On the B2C side, we made in-home air filters that were highly stylized.

8 Keys to Getting Started

Product Management Lessons from the Trenches

Two years ago this week, I started work as the first VP of Product Management at NTENT - a company with huge, rapidly growing market, world-famous CTO, seasoned executives and engineering team, and core technology that only a handful of companies in the world possess.

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Metrics that matter to Suiteness: What hotels measure to put heads in beds

Mixpanel

The B2C business like Suiteness.com and the apps are great, but really what’s important to us is how we’re performing on partners. .

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