Differences between B2B and B2C products

The Product Coalition

Having had experience developing and launching B2B and B2C products, it made me think about the differences between these two different product categories. #1 Whereas B2C products cannot be customized for your 100+ or 10000+ end customer base.

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The biggest thing funding does to a B2C startup

NextBigWhat

Well, the biggest thing funding can do to a B2C startup is not just hiring talent or spending on customer acquisition, but on managing support. Let’s just accept that customers… The post The biggest thing funding does to a B2C startup appeared first on NextBigWhat.

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4 Great Strategies for B2C Lead Generation

AB Tasty

This article was originally posted on AB Tasty as 4 Great Strategies for B2C Lead Generation. All businesses rely on attracting new customers, but appealing to the modern consumer has become increasingly difficult. Having a data-driven. Read more.

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Why Product Planning for B2B should be different than B2C

The Product Coalition

Customer Insights In a successful B2C product, you have (hopefully) millions of customers. Relationship With Sales Teams Often in B2C, there isn’t a large direct sales team. b2b b2c product product-management

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Why Product Management for B2B Needs to be Different From B2C

Mind the Product

In a successful B2C product, you have (hopefully) millions of customers. Often in B2C, there isn’t a large direct sales team. If you’re trying to apply product management best practice to your role, or you’re looking to make a switch between B2B and B2C products, then you should keep these differences in mind. The post Why Product Management for B2B Needs to be Different From B2C appeared first on Mind the Product.

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5 Things I Learned During The Transition From B2B to B2C

The Product Coalition

3 years ago I decided it’s time for me to leave my product role in a large B2B software company and start my own B2C startup called Missbeez. I would like to share with you some of the insights of my journey so far and the key differences between leading a B2B product and a B2C one.

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Lessons Learned in 33 Years in the Software Industry

bpma ProductHub

This year, Business of Software Conference USA is in Boston,… Product Marketing Community Product Management Resources Feedback research Usability Design Communication Innovation Product Strategy B2B B2C SoftwareSeth Godin on Making Software Seth Godin spoke at Business of Software Conference USA last year to share some of the many lessons that he has learned in his 33 years in the software industry. You can watch the talk or read a transcript here.

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Dispelling 3 myths stopping B2B Product Managers using B2C product research tactics?—?Terem…

The Product Coalition

Dispelling 3 myths stopping B2B Product Managers using B2C product research tactics Product Managers of Business-to-Business (B2B) products keep telling me that “the tactics consumer product companies use just aren’t relevant for us in customer development”.

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How B2C companies are using live chat to drive sales and offer a personalized customer experience

Inside Intercom

The post How B2C companies are using live chat to drive sales and offer a personalized customer experience appeared first on Inside Intercom. For online businesses, customer experience is king.

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The Struggles of the B2B Software Product Manager

ProductCraft

Being the product manager of a B2B (aka enterprise) product may not seem all that glamorous when compared to B2C. While everyone is talking about the coolest Pinterest, Uber, and Airbnb features, the work of an enterprise software PM is rarely considered “sexy.”

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“Software eating the world” creates a growing need to educate product managers.

Product Management Unpacked

When I started in product management in the mid-1980s, most product managers were hired to work in traditional B2C businesses, which is where the idea of product management originated.

4 common cash flow problems and how to fix them

Good Product Manager

Regardless of whether you’re a B2B wholesaler or a B2C merchant, maintaining a healthy cash flow is essential to running a successful business and building the foundations you need to grow over time. Without adequate forecasting, cash flow problems can creep up unexpectedly even for highly profitable businesses. Business Growth Productivity

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4 Content Gating Takeaways From Leading Experts

DemandMatrix

While content gating is a common content marketing gimmick in both B2B and B2C, how can you build a strategy that sets yours apart? Content gating is considered to be an essential lead generation activity. While most marketers struggle with the usual questions ranging from- ‘How best to present their content’ to ‘How much of it should be gated or given away freely’, the most important factor to actually consider is the end goal.

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4 Content Gating Takeaways from the Experts (at Magento, HubSpot, Yext and QASymphony)

DemandMatrix

While content gating is a common content marketing gimmick in both B2B and B2C, how can you build a strategy that sets yours apart? Content gating is considered to be an essential lead generation activity. While most marketers struggle with the usual questions ranging from- ‘How best to present their content’ to ‘How much of it should be gated or given away freely’, the most important factor to actually consider is the end goal.

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Checklist to Maximize Conversion and Delight in B2B eCommerce Checkouts

The Product Coalition

The biggest differences between consumer buyers (B2C) and business buyers (B2B) is that the volume that is purchased and their preferences with pricing and being invoiced on payment terms over credit cards. Shopify reports that B2B buyers cart size is almost triple the value of B2C?—?from

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Yahoo to become Altaba

Under10 Playbook

I've never been a fan of nonsense names but then, my customers are primarily B2B rather than B2C. B2B compares should focus on descriptive names while B2C companies tend to focus on clever names.

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Tales from the Marketplace by Ivan Gadeschi

Mind the Product

The first is a “happy path”: a functional, relatively straightforward beeline that runs straight from the business to the consumer (B2C). Ivan Gadeschi is a product management professional who works as Head of Product for temporary job agency Syft. Over time, Ivan has navigated a variety of uneven marketplaces with great skill and tact. He often faces challenges in business-to-business markets, so he has created a set of simple but effective solutions to use in this environment.

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Introducing the PM Bootcamp

B2B Product Management

It teaches you about B2B as well as B2C product mgmt. Agile scrum Product Development or only B2C product Mgmt. Happy New Year, 2019! We are in the process of updating our website.

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Understanding Enterprise Product Companies

Mironov Consulting

I’m often asked by B2C product managers how B2B companies are different, or about switching between the two. Business-to-consumer (B2C) targets individuals and families. B2C, SMB and Enterprise companies not only behave differently, they are structured differently.

How we’re building a marketing engine to move upmarket

Inside Intercom

But thanks to his experience as a marketing leader in both B2C (in online gaming ) and later in B2B (at AdRoll , where he managed 45 people and a budget of €30 million), Shane had a keen sense of how to continue fueling growth by moving upmarket and differentiating from a crowded marketplace.

Why B2B Companies Need Great Customer Experience to Win Market Share

Gainsight

Decision-makers are seeking out the same ease of use, beautiful design, and overall great experience in B2B solutions that they’ve come to expect in business-to-consumer (B2C) products and solutions. The business-to-business (B2B) industry has recently undergone a massive evolution.

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The Versatile Product Manager

Ask Benny

A B2C product manager can bring a B2B product, methodologies of optimizations and analytics, while a B2B product manager may bring a B2C product, an experience of juggling prioritization and very technological understanding.

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AMA Notes: The more customers you speak with and the more different types of customers you speak with, the more ahead of the curve you will be in your industry.

NextBigWhat

That said, if its a B2C scenario and you have enough volume, even looking at last-click, first-click etc. NextBigWhat’s Wednesday AMAs bring a lot of clarity and perspective to founders / product and growth leaders.

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The Importance of Market Segmentation

The Product Bistro

This is particularly true for B2B, as often in the B2C world, the sheer volume of transactions and analytics that can be extracted and modeled makes the job more straightforward. One of the core responsibilities of Marketing in an organization is to effectively define and track the marketing segments. This is far more than just an academic exercise, but is essential to many other key tasks within a company. Segmentation is crucial to effective pricing strategies.

Lean Meetup: Challenges of Enterprise Product Management

Mironov Consulting

This creates different problems for product managers than with high velocity ecommerce or B2C tech product.

4 Tips For Scaling Customer Experience In B2B

Gainsight

It should come at no surprise that compared to B2C, B2B lags in customer experience (CX). Increased customer expectations, especially when it comes to recurring revenue , mean that B2B companies can’t just drag and drop B2C CX strategies—even mid-touch customers are far too complex and spend far too much in ARR for that to work. That’s because B2C CX is typically reactive. B2C CX has traditionally been built around a central axis of responding to customer complaints.

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Podcast: Marketplace Thinking and Fur Babies with Christopher Nheu

Mind the Product

Listen if you’d like to learn more about: The fundamental way marketplaces differ from other B2B and B2C models. Listen if you’d like to learn more about: * The fundamental way marketplaces differ from other B2B and B2C models.

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8 Keys to Getting Started

Product Management Lessons from the Trenches

Two years ago this week, I started work as the first VP of Product Management at NTENT - a company with huge, rapidly growing market, world-famous CTO, seasoned executives and engineering team, and core technology that only a handful of companies in the world possess.

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Product Competencies

The Product Coalition

Generally speaking, junior Product Managers whose day-to-day centers around the “heads down” Product Owner work for their scrum team will likely be strong in the bottom half of the skills, and if they’re working on a B2C product that likely leans to the bottom-left.

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Who is “the Customer?” by Luke Taylor

Mind the Product

B2B Metrics now are More Like B2C Metrics. TL;DR: Land and expand is a great tactic, but there are pitfalls, explains Luke Taylor , formerly Head of Product Management at Huddle. You have more than one customer and both are equally important for different reasons.

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On Being "Product Led"

Amplitude

I collaborated recently with a frustrated designer trying to advocate for more access to behavioral analytics in her organization (massive scale B2C).

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Technographics - The Next Big Thing For Every Data Driven Marketer

DemandMatrix

Decoding and understanding customer behavior has always been a priority for both B2B and B2C marketers. In Retail or B2C marketing in general, insights from technographic data can provide an understanding on different aspects to help decode a customer’s future buying intentions.

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Technographics- The Next Big Thing for Every Data-driven Marketer

DemandMatrix

Decoding and understanding customer behavior has always been a priority for both B2B and B2C marketers. In Retail or B2C marketing in general, insights from technographic data can provide an understanding on different aspects to help decode a customer’s future buying intentions.

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The 5 Phases of a Feature Launch

Split

At large scale companies – typically B2C companies – this switch evolved into a ramp. The process of launching a feature has undergone significant changes in the last ten years. Back then, it was common for teams to have feature launch tied to code release.

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The Most Basic Rule of Marketing Is So Easy to Forget

Proficientz – Product Management University

If you’re a product or service company of any type, B2B or B2C, you only have one goal: To make your customers better or more successful at something that’s important to them. The most basic rule of marketing is so easy to forget. You’ve just purchased some new clothes or shoes online. As part of the transaction, you hand over your email address or mobile number knowing full well that three things are going to happen. You’ll get a receipt via email/text.

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