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How to describe your business as an equation

Lenny Rachitsky

ARR = New ARR + Expansion ARR + Reactivation ARR – Churned ARR – Contraction ARR New ARR = Leads * qualified leads rate * meeting booked rate * win rate * ACV Leads = Direct + indirect Direct = Outbound + inbound Outbound Cold emails Cold calls Cold DMs Events Inbound Paid ads SEO Referrals (e.g. Instagram, Snap, YouTube).

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Creating An Enterprise SaaS Marketing Strategy

Userpilot

Inbound works really well for smaller SaaS businesses, whether B2B or B2C. Enterprise SaaS marketing is the process of acquiring enterprise-level customers through various methods often centering around outbound marketing, account-based marketing (ABM), and paid advertising among other channels. What is enterprise SaaS marketing?

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Tips for creating a great customer support experience during the holidays

Intercom, Inc.

You can trigger an outbound message that links to your top FAQs related to purchasing so they get the relevant information upfront and don’t feel the need to message your team. For example, if customers are on the checkout page for a few minutes, they might have questions about your shipping times, returns policy, or something else.

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How to Achieve Product-Led Growth [+Webinar]

280 Group

For many B2B and B2C products, the framework of a Marketing and Sales “funnel” is well-known and widely-practiced by many software and services companies. The Difference Between Product-Led and Sales/Marketing-Led Go-To-Market Strategies. The traditional Marketing and Sales funnel approach. Enabling a Viral Product.

Webinar 296
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8 B2B SaaS Marketing Tactics to Try in 2021 [Ft. Hubspot, Neil Patel, Kontentino & More!]

Userpilot

Before we dive into some of our favorite channels out there in 2021, you should first take a look at choosing between inbound or outbound. SaaS Outbound Marketing. With outbound marketing, you’re more proactive. Here are the best outbound channels in 2021. Here are the best outbound channels in 2021.

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Why customer engagement is the key to business growth in 2022 and beyond

Intercom, Inc.

Whether B2C or B2B, all businesses must now deliver digital experiences that are easy to use, delightful, and personal. When a prospect is intrigued by your outbound marketing and reaches out to your support team to ask a question, is that a marketing, sales, or support issue? The answer is yes – it’s both.

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All I know is coding. Can I become a Product Manager?

B2B Product Management

As you can see in the picture, these categories are inbound and outbound Product Management. This division between inbound and outbound PM duties is much more pronounced at larger companies. If you are an inbound PM, you might want to take steps to get into an outbound PM role. This is not contradictory but rather complimentary.