Lenny Rachitsky
JANUARY 16, 2024
ARR = New ARR + Expansion ARR + Reactivation ARR – Churned ARR – Contraction ARR New ARR = Leads * qualified leads rate * meeting booked rate * win rate * ACV Leads = Direct + indirect Direct = Outbound + inbound Outbound Cold emails Cold calls Cold DMs Events Inbound Paid ads SEO Referrals (e.g. Instagram, Snap, YouTube).
Userpilot
MAY 3, 2022
Inbound works really well for smaller SaaS businesses, whether B2B or B2C. Enterprise SaaS marketing is the process of acquiring enterprise-level customers through various methods often centering around outbound marketing, account-based marketing (ABM), and paid advertising among other channels. What is enterprise SaaS marketing?
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Intercom, Inc.
NOVEMBER 4, 2020
You can trigger an outbound message that links to your top FAQs related to purchasing so they get the relevant information upfront and don’t feel the need to message your team. For example, if customers are on the checkout page for a few minutes, they might have questions about your shipping times, returns policy, or something else.
280 Group
AUGUST 11, 2020
For many B2B and B2C products, the framework of a Marketing and Sales “funnel” is well-known and widely-practiced by many software and services companies. The Difference Between Product-Led and Sales/Marketing-Led Go-To-Market Strategies. The traditional Marketing and Sales funnel approach. Enabling a Viral Product.
Intercom, Inc.
MARCH 28, 2022
Whether B2C or B2B, all businesses must now deliver digital experiences that are easy to use, delightful, and personal. When a prospect is intrigued by your outbound marketing and reaches out to your support team to ask a question, is that a marketing, sales, or support issue? The answer is yes – it’s both.
B2B Product Management
DECEMBER 6, 2016
As you can see in the picture, these categories are inbound and outbound Product Management. This division between inbound and outbound PM duties is much more pronounced at larger companies. If you are an inbound PM, you might want to take steps to get into an outbound PM role. This is not contradictory but rather complimentary.
Intercom, Inc.
NOVEMBER 7, 2019
Here are five quick takeaways: The founders of Spendesk noticed that, while the B2C space was innovating with peer-to-peer quickpay options, nothing like that existed in the B2B space (which often lags a few years behind the consumer market). The CIT send over accounts to inbound SCRs and outbound SCRs who are really at the tip of the spear.
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