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Tips for creating a great customer support experience during the holidays

Intercom, Inc.

One of the best ways to help customers complete their order is by triggering a targeted, proactive message on the checkout page to pre-emptively answer their questions. For example, if customers are on the checkout page for a few minutes, they might have questions about your shipping times, returns policy, or something else.

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Creating An Enterprise SaaS Marketing Strategy

Userpilot

Inbound works really well for smaller SaaS businesses, whether B2B or B2C. Enterprise SaaS marketing is the process of acquiring enterprise-level customers through various methods often centering around outbound marketing, account-based marketing (ABM), and paid advertising among other channels. What is enterprise SaaS marketing?

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Why customer engagement is the key to business growth in 2022 and beyond

Intercom, Inc.

Whether B2C or B2B, all businesses must now deliver digital experiences that are easy to use, delightful, and personal. When a prospect is intrigued by your outbound marketing and reaches out to your support team to ask a question, is that a marketing, sales, or support issue? The answer is yes – it’s both.

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Spendesk’s Nicolas Marchais on evolving with your market

Intercom, Inc.

Here are five quick takeaways: The founders of Spendesk noticed that, while the B2C space was innovating with peer-to-peer quickpay options, nothing like that existed in the B2B space (which often lags a few years behind the consumer market). “How can I push my message while still capturing existing intent from the market?”

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The Most Hands-on Guide for SaaS Go-to-Market Strategy and Product Launch Plans

Usersnap

Whether you have a B2B SaaS go-to-market strategy or a B2C SaaS GMT plan, developing a detailed strategy can make the difference between failure and success. By understanding your ideal customer profile (ICP), competitors, messaging, and more, your business will be prepared for whatever comes its way and set for success.

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Catch up with New at Intercom, our fall product launch event

Intercom, Inc.

And finally, a new tooltips feature – our first ever customer-initiated message type. When we talk to you, our customers, we hear you talk about the same challenges across B2B and B2C companies and industries. Intercom customers typically see a 31% increase in engagement after implementing in-product messages”.

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Clearbit’s Matt Sornson on driving growth with data and content

Intercom, Inc.

Expanding our world of free users: we do this a way that feels more B2C and have almost 400,000 users of our free products. One was about automating your outbound sales effort, which was a topic we talk about a ton – but very few customers at that point had been able to do it end to end. Anna Hongo over at Musical.ly