How live chat can warm up your cold outbound leads

Inside Intercom

As an outbound SDR, this approach has drastically reduced the amount of time it takes me to schedule demos, and also creates meaningful, personal engagement at scale. From outbound to inbound. This new approach to live chat as a part of cold outreach has turned outbound emails into inbound conversations. The post How live chat can warm up your cold outbound leads appeared first on Inside Intercom. Sales & Marketing Uncategorized live chat for sales outbound sales

All I know is coding. Can I become a Product Manager?

B2B Product Management

As you can see in the picture, these categories are inbound and outbound Product Management. This division between inbound and outbound PM duties is much more pronounced at larger companies. If you are an inbound PM, you might want to take steps to get into an outbound PM role.

Stop putting off user research. 7 hacks

Amplitude

A small user research email blast doesn’t need to be sent from your company’s email platform, and doesn’t need approval from the outbound team. It’s not a replacement for outbound user research, but often times speed matters more.

Boost Enterprise Sales With Leads From Product Trials

Pragmatic Marketing

The sales reps would source new customers through outbound efforts and engaging their professional network. A majority of SaaS companies that I have built products for have brought their products to market with a sales-led, go-to-market motion. This method was great when we were trying to find product-market fit, as the sales reps were close to the customers and we had easy access to interview the customers we engaged with.;

Growth is getting hard from intensive competition, consolidation, and saturation

Andrew Chen

Outbound used to be painstaking and manual. Today, there are many sales tools that make outbound more accessible (Mixmax, Outreach, insidesales.com etc), which automates part of the process but also generates more noise and competition. The end of the cycle.

Optimizing internal product communications

Folding Burritos

Think about it as either inbound or outbound comms. A lot of our time as PMs is spent communicating with other people in our organization.

Marketing doesn’t stop when you’ve acquired a customer

Inside Intercom

I wrote our docs , hosted our webinars , created our help videos and managed our outbound messaging to customers. In the very early days of any SaaS business, you will employ numerous marketing tactics to acquire your first customers: blog posts, paid advertising, landing pages, hero videos, webinars, everything but the kitchen sink. If you’re lucky, the signups will start pouring in. Time to put your feet up and wait for the dollars to roll in, right?

Stop putting off user research. 7 hacks

The Product Coalition

A small user research email blast doesn’t need to be sent from your company’s email platform, and doesn’t need approval from the outbound team. It’s not a replacement for outbound user research, but often times speed matters more.

Inbound Marketing is actually just a myth…

The Product Coalition

Instead of the old outbound marketing methods of buying ads, buying email lists, and praying for leads, inbound marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be. I have traditionally been a believer that any form of marketing other than what is classified as, “Inbound” is typically a waste of money and time.

Your Audience’s Real Roadmap Questions

Mironov Consulting

Remember that outbound marketing teams are focused on generating interest among customers at the top of the funnel and in the renewal cycle.

The Right People in the Right Roles

The Product Bistro

Often, product managers are expected to wear multiple hats, in particular to play Product Owner for the Scrum team, to be the business owner or the true Product Management function, and to be the outbound marketing expert and wear the Product Marketing hat. Last week, a good friend came to town and we had a chance to connect for dinner and drinks.

How to run a successful beta in 7 steps

Inside Intercom

An example of this was enabling customers to capture an email and replace the standard conversational reply on outbound messages. Prior to joining Intercom as a Product Manager, I had never run a structured beta. When it came to finally running my first one, I was surprised to find very little information online that could help me. I’ve run a lot of successful betas now but I learned my craft through tribal Intercom knowledge, built up by other Product Managers over the years.

productboard Portal closes the gap between product teams and their customers

ProductBoard

productboard , the all-in-one product management solution, launched today on Product Hunt the Portal , an all-new interface that bridges the divide between the product teams and marketplace. productboard Portal enables product managers to get the pulse of their customers.

Building products for growth

Product Bookshelf

Although some growth tactics are specific to outbound marketing, many are directly tied to the product. Product managers can learn a lot from growth marketers. Growth teams can be part of product teams and modify the product to increase growth.

Create user manuals and training guides way faster than ever before

The Product Coalition

I’d say our primary challenge was always building the right outbound sales process. StepShot is a powerful and yet simple to use tool that enables you to create detailed step-by-step procedure guide or manual.

Product Management and Value Chain Analysis

All About Product Management

Outbound Logistics: Publishing to web both editorial staff and user generated content, fulfilling customers' requests (emailing newletters etc. Product managers who analyse the value chain aid in increasing their company’s profitability and therefore return on investment (ROI).

A Lean Alternative to a Business Plan: Documenting Your Product/Market Fit Hypotheses

Sachin Rekhi

Or to sell it through an outbound sales team?