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Product Management Roles: Whose Job is it? [+Webinar]

280 Group

You can think of the differentiation as “inbound” vs. “outbound.”. The Product Marketing Manager owns “outbound” communication – messages to the market that drive motivation to acquire the product. When separate individuals comprise these roles, both need an intimate understanding of the market the product is a part of.

Webinar 296
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Getting conversational: HubSpot’s CEO on a new species of disruptor

Intercom, Inc.

Brian also shares HubSpot’s strategy for creating an industry-defining category that helped more than 86,000 customers in over 120 countries move from unwelcome outbound marketing to permission-based inbound marketing. What do these brands have in common? For HubSpot, that enemy was outbound marketing.

Inbound 211
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Media Apps: 2020 Mobile Customer Engagement Benchmarks

Alchemer Mobile

So, what can these brands do to capture, analyze, and act on these changing customer behaviors? Data from our 2016 , 2017 , 2018 , and 2019 reports is included to show shifts in brand focus and engagement over time. Average inbound and outbound message volume. This is our fifth consecutive year conducting this research.

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Creating excellent customer experiences with the right e-commerce tech stack

Intercom, Inc.

With lockdowns preventing in-store experiences, shoppers have gravitated towards brands that can provide the best online experience possible. In fact, 75% of consumers were more likely to favor brands that exhibited clear and frequent communication during the pandemic. But what’s the best way to stay ahead of these expectations?

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Built for you: Deeper insights, stronger customer engagement, integrations, and more

Intercom, Inc.

Additionally, customize the pointer size and position, as well as button text and colors, to make sure your tours match your company branding. Customize your outbound emails with email editor improvements. Improvements to the email editor mean you get more control over the outbound emails you send. New permissions.

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Travel Apps: 2020 Mobile Customer Engagement Benchmarks

Alchemer Mobile

One of the primary locations that travel brands interact with customers is through their mobile apps. If you’re a product manager or mobile marketer for a travel brand, put yourself in your customer’s shoes. Average inbound and outbound message volume. This will help you understand the value of their feedback and input.

Travel 147
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Product Update: More Account-Wide Controls and Management for Account Admins

Alchemer Mobile

This ensures consistent branding across all reports, and speeds report building by not having to rebuild or locate a previously built theme. First, the ability to add custom request headers to outbound webhook calls. Additionally, account administrators can now set an account-wide default theme for Standard Reports.