A New Inbound Approach To Customer Success

Gainsight

If you’re familiar with HubSpot, then the word that probably comes to mind is “inbound.”. In 2018, based on a new set of observations, we decided to update one of the core concepts of inbound marketing.

Drive Additional Inbound Leads With These 4 Rules for Mobile Marketing

Pragmatic Marketing

When 80 percent of Internet users own smartphones, it is no surprise that mobile marketing has quickly become one of the leading sources for generating inbound leads. This tactic is fast and effective at delivering solid inbound leads to new businesses. By Sophorn Chhay.

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Inbound Marketing is actually just a myth…

The Product Coalition

I have traditionally been a believer that any form of marketing other than what is classified as, “Inbound” is typically a waste of money and time. As I think about it however, I actually think that this idea of, “Inbound marketing” is actually a bit ridiculous. HubSpot defines inbound marketing this way: “Since 2006, inbound marketing has been the most effective marketing method for doing business online. A little further down the page they ask, “What is inbound?”

The All-in-One Product Manager

The Product Coalition

Should you split between inbound and outbound product managers? The rationale behind this split is that the outbound work requires more business-oriented thinking and the inbound work requires more technical thinking. outbound product-management inbound product-manager product-owner

The All-in-One ProductManager

Ask Benny

Should you split between inbound and outbound product managers? Inbound vs Outbound (PM vs PO). The rationale behind this split is that the outbound work requires more business-oriented thinking and the inbound work requires more technical thinking.

The All-in-One ProductManager

Ask Benny

Should you split between inbound and outbound product managers? The rationale behind this split is that the outbound work requires more business-oriented thinking and the inbound work requires more technical thinking.

All I know is coding. Can I become a Product Manager?

B2B Product Management

As you can see in the picture, these categories are inbound and outbound Product Management. This division between inbound and outbound PM duties is much more pronounced at larger companies. If you are an inbound PM, you might want to take steps to get into an outbound PM role.

The Phenomenal Product Manager: Product Marketing versus Product Management

280 Group

The easiest way to think about the difference between these two is to think of them as inbound and outbound. The article is a synopsis of The Phenomenal Product Manager: Chapter One , written by Brian Lawley.

How GetAccept uses all of Intercom to grow its revenue by 450%

Inside Intercom

After trialling some other solutions, we chose Intercom because it centralizes inbound and outbound conversations without the friction that CRMs add.” . Gone are the days of sales deals being closed with a handshake in a face-to-face meeting.

Customer care in a crisis: How support teams are navigating shifts in volume, wait times, and CSAT

Inside Intercom

Below, we share how the outbreak has impacted three key support metrics – inbound volume, wait times, and CSAT scores – and advice from respected leaders on how to continue caring for your customers in a crisis. Inbound volume is spiking for half of support teams.

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Media Apps: 2020 Mobile Customer Engagement Benchmarks

Apptentive

Average inbound and outbound message volume. Mobile apps in the Media category have experienced an uptick in traffic these past few weeks and months as people scramble to get their hands on the latest news regarding coronavirus.

Optimizing internal product communications

Folding Burritos

Think about it as either inbound or outbound comms. A lot of our time as PMs is spent communicating with other people in our organization.

How live chat can warm up your cold outbound leads

Inside Intercom

From outbound to inbound. Most people view live chat as a tool for responding to inbound leads, but one of the most under-utilized benefits we’ve seen on the Intercom sales team is to warm up the cold outreach experience. This new approach to live chat as a part of cold outreach has turned outbound emails into inbound conversations. Even better, these inbound conversations quickly become an opportunity to build a relationship with a future customer.

Dear Strategy: 058 SEO, SEM, and Other Marketing Strategy Trends

Dear Strategy

Inbound and Outbound Marketing. I should start this part of the answer by referring to an article that I wrote back in 2015 entitled, “Back In My Day…” or The Real Difference Between Inbound and Outbound Marketing. In it, I went on about the fact that the terms “inbound” and “outbound” marketing have recently taken on much different meanings than they did when I was coming up in the marketing world.

In These Uncertain Times…

Business of Software Conference

In These Uncertain Times… A rather wonderful use of some of the messaging from inbound emails Jessica Salfia at the West Virginian Council of Teachers of English turned into a poem.

8 steps to craft a winning sales strategy, according to industry leaders

Inside Intercom

When done correctly, your sales strategy will help your sales team execute with focus – SMB or enterprise, inbound or outbound, hunting or farming. Let’s take inbound sales and outbound sales, for example. Inbound and outbound require vastly different skills and workflows.

From frontline manager to SVP of Sales: How to stand out in your sales career

Inside Intercom

Here’s an example from LB’s own career: at LinkedIn, when her team of SMB AEs were short on inbound pipeline, she had her reps take an entire day off their calendars to focus on prospecting.

Data-driven sales: 18 sales KPIs and metrics to grow your revenue faster

Inside Intercom

For our inbound leads – new leads that are generated by marketing activities – we track: Sales eligible lead delivery: The total number of inbound leads across all channels that are passed from the marketing team to sales based on shared qualification criteria.

The Activities of a Strategic Product Manager

ProductPlan

Try these inbound/outbound efforts exercise by dividing your PM activities into either an “inbound effort” or “outbound effort” bucket. Common inbound effort activities include: Setting the vision.

Scaling and Positioning Sprout Social’s Product Marketing Team

Pragmatic Marketing

Even more impressive, we've scaled a 50-person Sales team that was almost entirely inbound when I started to a proper inbound/outbound Sales Org with well over 300 people, comprised of Acquisition, Customer Success, Growth and Onboarding. "In Sprout Social , which develops social media management, advocacy and analytics software for businesses, has mushroomed to 500 employees in its short, nine-year history.

Scaling and Positioning Sprout Social’s Product Marketing Team

Pragmatic Marketing

Even more impressive, we've scaled a 50-person Sales team that was almost entirely inbound when I started to a proper inbound/outbound Sales Org with well over 300 people, comprised of Acquisition, Customer Success, Growth and Onboarding. "In Sprout Social , which develops social media management, advocacy and analytics software for businesses, has mushroomed to 500 employees in its short, nine-year history.

Product Managers: Your job title doesn’t mean anything!

The Product Coalition

Our Product Activities Framework helps you work out who does what in your business The framework splits the activities into three main areas: Strategic; Inbound and Outbound. Or you may be heavily involved in either inbound or outbound activity. It’s true?—?objectively,

Capture your invisible pipeline of sales leads

Inside Intercom

The most common way to think about leads is to put them in two buckets: inbound and outbound. And unlike your visible pipeline of inbound and outbound leads, your invisible leads can’t be called or emailed.

Go with the Flow: How to easily measure and improve user flows

The Product Coalition

Via distinct arrows, where thickness indicates number of navigations, user flows show you the inbound and outbound journeys for every screen and popup within your app. Are there inbound screens to Login other than the splash/opening screen? It’s not the destination, it’s the journey.

How to Enhance Your Product Management Super Powers

Revulytics

These roles are called inbound product managers and outbound product managers, or technical product managers and strategic product managers. As you pause for a moment to take a sip from your “I’m a Product Manager, What’s Your Super Power?”

Go with the Flow: How to easily measure and improve user flows

Appsee

Via distinct arrows, where thickness indicates number of navigations, user flows show you the inbound and outbound journeys for every screen and popup within your app. Via user flows, we recommend that you drill down to the inbound and outbound journeys from these specific screens, and ask the following questions: Is there a high percentage of users quitting the app just before the Payment screen? Are there inbound screens to Login other than the splash/opening screen?

Announcing three brand new features to help scale your support

Inside Intercom

As a business grows, so does the number of inbound conversations they receive, often exceeding their real-time capacity to support. As your business scales, automatically triaging inbound conversations is a key piece of the puzzle.

How customer service chatbots are redefining support with AI

Inside Intercom

With close to 200 inbound chats coming in daily and a lean support team, they wanted to implement Answer Bot to help automatically resolve repetitive questions they were getting like “Which banks do you support?” Artificial intelligence is radically redefining the customer service landscape.

Finding & Nurturing Top Talent | Elpie Bannister & Alex Yang | BoS Europe 2019

Business of Software Conference

There’s inbound hiring and there’s outbound hiring. Inbound hiring is when the candidate comes to you. So, if you put up a job post on LinkedIn then that’s a form of inbound hiring as these candidates need to proactively apply to be considered for the job.

7 Ways Cohort Analysis can Optimize Company Performance and Results

Mind the Product

Many of the companies we work with are looking to analyze inbound traffic among their various channels. Businesses are constantly in search of useful tactics that improve their brand’s performance and bottom line.

a16z Podcast: When Organic Growth Goes Enterprise

Andrew Chen

It brings together all the growth levers: Viral growth, performance advertising, consumer growth techniques – but also inbound marketing, enterprise sales, etc., The consumerization and developerization of B2B. Dropbox is the fastest SaaS company to $1B in revenue run rate with 600+ million users.

Webinar: Make UX a Part of the KPI Conversation With Universal Measures

Userzoom

Top KPIs in organizations might include sales revenue, customer value, conversion rates, inbound marketing ROI, and site traffic to name a few. Key Performance Indicators or KPIs are basic measures that are often front in center in most board rooms.

Everything just changed: How to keep your customers at the center during turbulent times

Inside Intercom

It’s validated by what we’re hearing in the market – our survey of 400 support leaders found 47% of support teams have seen an increase in inbound queries.

Make UX A Part of the KPI Conversation With Universal Measures

Userzoom

Top KPIs in organizations might include sales revenue, customer value, conversion rates, inbound marketing ROI, and site traffic to name a few. ON-DEMAND WEBINAR. Make UX A Part of the KPI Conversation With Universal Measures.

From first touch to qualified lead: building a sales funnel for live chat

Inside Intercom

For many years, B2B companies have executed their inbound sales funnel in a similar manner: Much like the word “funnel” suggests, it’s based on the idea to filter out the visitors and leads that aren’t ready to buy or aren’t qualified.