The Product Coalition

MARCH 23, 2018

I have traditionally been a believer that any form of marketing other than what is classified as, “Inbound” is typically a waste of money and time. As I think about it however, I actually think that this idea of, “Inbound marketing” is actually a bit ridiculous. HubSpot defines inbound marketing this way: “Since 2006, inbound marketing has been the most effective marketing method for doing business online. A little further down the page they ask, “What is inbound?”

Inbound 60

Inbound Outbound Marketing Definition 60

Pragmatic Marketing

DECEMBER 20, 2016

When 80 percent of Internet users own smartphones, it is no surprise that mobile marketing has quickly become one of the leading sources for generating inbound leads. Traditional outbound marketing efforts, such as cold calls, snail mail and trade shows have decreased in their effectiveness while inbound marketing campaigns have provided new growth opportunities. This tactic is fast and effective at delivering solid inbound leads to new businesses. By Sophorn Chhay.

Inbound 81

Inbound Marketing Outbound Advertising 81

Gainsight

OCTOBER 23, 2019

If you’re familiar with HubSpot, then the word that probably comes to mind is “inbound.”. Inbound marketing was the concept upon which we founded HubSpot: that outbound, interruption-based marketing was going extinct, and instead of interrupting people to get their attention, you needed to start attracting an engaged audience to grow bigger and better. In 2018, based on a new set of observations, we decided to update one of the core concepts of inbound marketing.

Inbound 50

Inbound User Testing Outbound Differentiation 50

The Product Coalition

JULY 31, 2019

Should you split between inbound and outbound product managers? Inbound vs Outbound (PM vs PO) Sometimes companies split product management between outbound product managers that understand the market and discuss needs with customers and inbound product managers that understand the product and discuss requirements with engineering. The outbound product manager many times do a lot of business development work and the inbound product manager do a lot of engineering work.

Inbound 60

Inbound Outbound Engineering Vision 60

The Product Bistro

JUNE 18, 2022

Net result is 1) the charges may have been blocked, so I need to  keep an eye on my account and dispute any that come across 2) a new debit card is inbound, in 3-5 business days 3) all my monthly payments (like Digital Ocean, and many more) will need to have payment methods updated.

Inbound 195

Inbound Blog Data Visualization Reporting Tools 195

Mind the Product

AUGUST 18, 2020

This provides a great platform for your inbound strategy to educate the target [.]. Today your customers are reluctant to buy, so what can product marketing folks do to help? You can educate your buyers. Whenever they are ready to buy, they will remember you.

Inbound 168

Inbound Education Positioning Strategy 168

Ask Benny

JANUARY 25, 2020

Should you split between inbound and outbound product managers? Inbound vs Outbound (PM vs PO). The rationale behind this split is that the outbound work requires more business-oriented thinking and the inbound work requires more technical thinking.

Outbound 78

Outbound Inbound Product Management Product Manager 78

Ask Benny

JANUARY 25, 2020

Should you split between inbound and outbound product managers? The rationale behind this split is that the outbound work requires more business-oriented thinking and the inbound work requires more technical thinking.

Outbound 78

Outbound Inbound Product Management Product Manager 78

Intercom, Inc.

SEPTEMBER 22, 2020

Brian also shares HubSpot’s strategy for creating an industry-defining category that helped more than 86,000 customers in over 120 countries move from unwelcome outbound marketing to permission-based inbound marketing. It’s going to be really hard to create an inbound marketing category.

Inbound 175

Inbound Outbound Advertising Marketing 175

Intercom, Inc.

JUNE 27, 2020

In this episode you’ll hear from: Birdie Haumschild : Sales Development Representative (Inbound), San Francisco. Tyle Bivens : Sales Development Representative (Inbound), Chicago.

Inbound 175

Inbound Development Management Management 175

Ask Benny

JULY 31, 2019

Should you split between inbound and outbound product managers? Inbound vs Outbound (PM vs PO). The rationale behind this split is that the outbound work requires more business-oriented thinking and the inbound work requires more technical thinking.

Outbound 78

Outbound Inbound Product Management Product Manager 78

Intercom, Inc.

JUNE 22, 2022

At Intercom, we’re striving to make our automation bots as powerful as possible, offering companies the fastest way to resolve queries in the face of ever-increasing inbound volume and customer expectations.

Customer Experience 180

Customer Experience Inbound Customer Feedback Presentation 180

Ask Benny

JULY 31, 2019

Should you split between inbound and outbound product managers? Inbound vs Outbound (PM vs PO) Sometimes companies split product management between outbound product managers that understand the market and discuss needs with customers and inbound product managers that understand the product and discuss requirements with engineering. The outbound product manager many times do a lot of business development work and the inbound product manager do a lot of engineering work.

Outbound 60

Outbound Inbound Product Management Product Manager 60

Intercom, Inc.

JUNE 7, 2022

For many years, B2B companies have executed their inbound sales funnel in a traditional manner that looked a little something like this: Visitor prospects. Using live chat for sales, you can: Qualify inbound leads using customizable bots that ask relevant, targeted questions.

Inbound 198

Inbound Messaging Demo B2B 198

Intercom

APRIL 5, 2022

That’s why we’re excited to introduce Intercom Switch: the easiest way to move inbound call volume to messaging. Introducing Switch, Intercom’s personalized solution to high inbound call volume. When it comes to customer support, there’s no substitute for the personal approach.

Inbound 87

Inbound Messaging Customer Experience Customer Feedback 87

Intercom, Inc.

OCTOBER 13, 2022

For the past year, we’ve been working around the clock to help our customers manage inbound support volume, work more efficiently, reduce costs, and build their support strategy in a more personalized, contextual way.

Messaging 113

Messaging Inbound Events Branding 113

280 Group

MARCH 2, 2021

You can think of the differentiation as “inbound” vs. “outbound.”. The Product Manager owning “inbound” communication – input from the market that drives the requirements for the product being developed.

Webinar 246

Webinar Outbound Inbound Product Management 246

Intercom, Inc.

AUGUST 3, 2022

Map your sender address to the inbound address your customers contact you from with Intercom’s updated sender address settings. Increased response rates, efficiency, and personalization: Welcome to July’s edition of Built for you.

Inbound 170

Inbound Messaging Marketing Information 170

Intercom, Inc.

JULY 26, 2022

These bots can communicate in outbound efforts, or they can reply to inbound conversations. Whether assisting with inbound inquiries or outbound marketing efforts, conversational AI is an efficient and cost-effective way to optimize and scale customer success initiatives.

Outbound 113

Outbound Inbound Technology Customer Experience 113

B2B Product Management

DECEMBER 6, 2016

As you can see in the picture, these categories are inbound and outbound Product Management. This division between inbound and outbound PM duties is much more pronounced at larger companies. If you are an inbound PM, you might want to take steps to get into an outbound PM role. The Inbound PM role : As an inbound PM, your role is to develop the product or the platform. We get this question a lot. This is very typical of someone from a technical background (ex.

B2B 43

B2B Outbound Inbound Finance 43

Apptentive

APRIL 14, 2021

News apps did, however, respond to many fewer inbound messages than other apps (17% vs macro average of 72%) mostly due to how much trolling they receive about the news itself rather than their product; those messages are not typically responded to.

Inbound 190

Inbound Feedback Software Research Software Wireless 190

Intercom, Inc.

MAY 13, 2022

Call centers have historically been a popular way to offer that support by employing customer service representatives to assist both inbound and outbound queries from existing and potential customers over the phone.

Outbound 113

Outbound Inbound Messaging Dashboard 113

The Product Bistro

NOVEMBER 13, 2021

As I started this with a bent to highlight my specific skills that I could market (strategy, pricing, inbound marketing analysis) the posts were heavily tilted to the practical. The Product Bistro is undergoing a massive evolution.

Inbound 195

Inbound Education Consulting Blog 195

Intercom, Inc.

APRIL 3, 2018

From outbound to inbound. Most people view live chat as a tool for responding to inbound leads, but one of the most under-utilized benefits we’ve seen on the Intercom sales team is to warm up the cold outreach experience. This new approach to live chat as a part of cold outreach has turned outbound emails into inbound conversations. Even better, these inbound conversations quickly become an opportunity to build a relationship with a future customer.

Outbound 172

Outbound Inbound Messaging Demo 172

Apptentive

JUNE 30, 2020

Average inbound and outbound message volume. Lifestyle mobile app downloads have seen a surge in the last few months due to COVID-19. Everyone is stuck at home, therefore using their phones more than ever for things like fitness, meditation, DIY projects, and more.

Customer Feedback 142

Customer Feedback Customer Experience Outbound Inbound 142

Intercom, Inc.

JUNE 23, 2020

The internet is moving more businesses and people online, and driving a huge increase in inbound support volume. Self-serve Support and bots to automatically answer all common customer questions, reducing inbound volume to support agents. This reduces inbound volume.

Customer Experience 198

Customer Experience Inbound Outbound Customer Feedback 198

Intercom, Inc.

JANUARY 28, 2020

After trialling some other solutions, we chose Intercom because it centralizes inbound and outbound conversations without the friction that CRMs add.” . Gone are the days of sales deals being closed with a handshake in a face-to-face meeting.

Inbound 127

Inbound Outbound Messaging B2B 127

Intercom

SEPTEMBER 8, 2021

By using technology to detect signals in their product and monitor trends in inbound conversations from customers, workforce management platform Tanda is leveraging proactive support to stay ahead of the curve and offer help to customers before they reach out to the support team.

Inbound 96

Inbound Outbound Messaging Banking 96

Intercom, Inc.

DECEMBER 14, 2022

Reduce inbound conversation volume: Increasing the number, efficiency, and effectiveness of your bots means your customers will be more likely to self-serve. . 2022 has been a year for the books, with major changes and uncertainty across every industry. .

Inbound 104

Inbound Customer Feedback User Testing Customer Experience 104

Intercom, Inc.

APRIL 7, 2020

Below, we share how the outbreak has impacted three key support metrics – inbound volume, wait times, and CSAT scores – and advice from respected leaders on how to continue caring for your customers in a crisis. Inbound volume is spiking for half of support teams.

Customer Experience 179

Customer Experience B2C Inbound B2B 179

The Product Coalition

MAY 23, 2022

While “pull” refers to an inbound system in which users actively seek out information and experiences, “push” refers to processes that notify users about the metaverse experiences that await them.

Customer Experience 113

Customer Experience Inbound Outbound Construction 113

Product Talk

JANUARY 4, 2023

We had tons of inbound leads, the business was growing, and I felt ready for a new challenge. Happy New Year! For the past several years, I’ve published a state of the business report as my initial blog post of the year. And this year will be no different.

Books 155

Books Travel Inbound Framework 155

280 Group

AUGUST 4, 2019

The easiest way to think about the difference between these two is to think of them as inbound and outbound. Inbound (Product Management) spends most of their time with engineering teams and customers, making critical decisions and ensuring that everything gets done to bring customer-focused products to market. The article is a synopsis of The Phenomenal Product Manager: Chapter One , written by Brian Lawley.

Product Marketing 140

Product Marketing Marketing Product Management Product Manager 140

Userpilot

MAY 3, 2022

Inbound works really well for smaller SaaS businesses, whether B2B or B2C. SaaS marketers who want to target enterprise customers need to shift their focus away from inbound marketing methods like search engine optimization or content because the traffic generated will be too generalized.

Enterprise 71

Enterprise Marketing Strategy Outbound 71

Intercom, Inc.

SEPTEMBER 29, 2021

With bots and automation resolving simple queries and triaging inbound conversations behind the scenes, Stuart’s support team can be empowered to spend more time resolving issues – and less time performing manual tasks that can quickly become a time sink.

Feedback Software 163

Feedback Software Inbound Vision Strategy 163

Userpilot

JULY 5, 2022

HubSpot Academy’s Inbound Marketing Course. If you’re looking to learn more about the business side of SaaS, you’ll want to check out HubSpot’s course on inbound marketing.

Analytic Tools 52

Analytic Tools Research Software Inbound KPI 52

Apptentive

MAY 14, 2020

Average inbound and outbound message volume. Mobile apps in the Media category have experienced an uptick in traffic these past few weeks and months as people scramble to get their hands on the latest news regarding coronavirus.

Outbound 137

Outbound Inbound Research Software Feedback Software 137

Apptentive

JUNE 16, 2020

Average inbound and outbound message volume. If there’s one industry that was impacted the most by COVID-19, it might be the travel industry. From grounded flights to impatient customers to intensive cleaning protocols, everything looks different than it did a few months ago.

Travel 130

Travel Customer Feedback Customer Experience Outbound 130

Apptentive

MAY 27, 2020

Average inbound and outbound message volume. If you’re like me, your shopping habits have probably changed a bit (or a lot) over the last few months. I searched online for about two hours today for dumbbells to buy since the gyms are still closed, and had zero luck.

Customer Feedback 130

Customer Feedback Customer Experience Outbound Inbound 130

Intercom, Inc.

JULY 6, 2022

Now you can map your sender address to the inbound address your customers contact you from.

Customer Experience 175

Customer Experience Inbound Customer Feedback Messaging 175