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Inbound Marketing is actually just a myth…

The Product Coalition

I have traditionally been a believer that any form of marketing other than what is classified as, “Inbound” is typically a waste of money and time. As I think about it however, I actually think that this idea of, “Inbound marketing” is actually a bit ridiculous. HubSpot defines inbound marketing this way: “Since 2006, inbound marketing has been the most effective marketing method for doing business online. A little further down the page they ask, “What is inbound?”

Inbound 60
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Drive Additional Inbound Leads With These 4 Rules for Mobile Marketing

Pragmatic Marketing

When 80 percent of Internet users own smartphones, it is no surprise that mobile marketing has quickly become one of the leading sources for generating inbound leads. Traditional outbound marketing efforts, such as cold calls, snail mail and trade shows have decreased in their effectiveness while inbound marketing campaigns have provided new growth opportunities. This tactic is fast and effective at delivering solid inbound leads to new businesses. By Sophorn Chhay.

Inbound 81
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A New Inbound Approach To Customer Success

Gainsight

If you’re familiar with HubSpot, then the word that probably comes to mind is “inbound.”. Inbound marketing was the concept upon which we founded HubSpot: that outbound, interruption-based marketing was going extinct, and instead of interrupting people to get their attention, you needed to start attracting an engaged audience to grow bigger and better. In 2018, based on a new set of observations, we decided to update one of the core concepts of inbound marketing.

Inbound 50
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The All-in-One Product Manager

The Product Coalition

Should you split between inbound and outbound product managers? Inbound vs Outbound (PM vs PO) Sometimes companies split product management between outbound product managers that understand the market and discuss needs with customers and inbound product managers that understand the product and discuss requirements with engineering. The outbound product manager many times do a lot of business development work and the inbound product manager do a lot of engineering work.

Inbound 60
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That was fun - NOT!

The Product Bistro

Net result is 1) the charges may have been blocked, so I need to  keep an eye on my account and dispute any that come across 2) a new debit card is inbound, in 3-5 business days 3) all my monthly payments (like Digital Ocean, and many more) will need to have payment methods updated.

Inbound 195
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How to Build a Killer Product Microsite

Mind the Product

This provides a great platform for your inbound strategy to educate the target [.]. Today your customers are reluctant to buy, so what can product marketing folks do to help? You can educate your buyers. Whenever they are ready to buy, they will remember you.

Inbound 168
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The All-in-One ProductManager

Ask Benny

Should you split between inbound and outbound product managers? Inbound vs Outbound (PM vs PO). The rationale behind this split is that the outbound work requires more business-oriented thinking and the inbound work requires more technical thinking.

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The All-in-One ProductManager

Ask Benny

Should you split between inbound and outbound product managers? The rationale behind this split is that the outbound work requires more business-oriented thinking and the inbound work requires more technical thinking.

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Getting conversational: HubSpot’s CEO on a new species of disruptor

Intercom, Inc.

Brian also shares HubSpot’s strategy for creating an industry-defining category that helped more than 86,000 customers in over 120 countries move from unwelcome outbound marketing to permission-based inbound marketing. It’s going to be really hard to create an inbound marketing category.

Inbound 175
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We run on inclusion: Sharing stories and lived experiences

Intercom, Inc.

In this episode you’ll hear from: Birdie Haumschild : Sales Development Representative (Inbound), San Francisco. Tyle Bivens : Sales Development Representative (Inbound), Chicago.

Inbound 175
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The All-in-One ProductManager

Ask Benny

Should you split between inbound and outbound product managers? Inbound vs Outbound (PM vs PO). The rationale behind this split is that the outbound work requires more business-oriented thinking and the inbound work requires more technical thinking.

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Announcing new next-generation bot capabilities to uplevel your automated support

Intercom, Inc.

At Intercom, we’re striving to make our automation bots as powerful as possible, offering companies the fastest way to resolve queries in the face of ever-increasing inbound volume and customer expectations.

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The All-in-One ProductManager

Ask Benny

Should you split between inbound and outbound product managers? Inbound vs Outbound (PM vs PO) Sometimes companies split product management between outbound product managers that understand the market and discuss needs with customers and inbound product managers that understand the product and discuss requirements with engineering. The outbound product manager many times do a lot of business development work and the inbound product manager do a lot of engineering work.

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From first touch to qualified lead: How to use live chat for sales

Intercom, Inc.

For many years, B2B companies have executed their inbound sales funnel in a traditional manner that looked a little something like this: Visitor prospects. Using live chat for sales, you can: Qualify inbound leads using customizable bots that ask relevant, targeted questions.

Inbound 198
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Switch on the next generation of phone support

Intercom

That’s why we’re excited to introduce Intercom Switch: the easiest way to move inbound call volume to messaging. Introducing Switch, Intercom’s personalized solution to high inbound call volume. When it comes to customer support, there’s no substitute for the personal approach.

Inbound 87
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New at Intercom: Unlocking in-product messaging

Intercom, Inc.

For the past year, we’ve been working around the clock to help our customers manage inbound support volume, work more efficiently, reduce costs, and build their support strategy in a more personalized, contextual way.

Messaging 113
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Product Management Roles: Whose Job is it? [+Webinar]

280 Group

You can think of the differentiation as “inbound” vs. “outbound.”. The Product Manager owning “inbound” communication – input from the market that drives the requirements for the product being developed.

Webinar 246
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Built for you: Dynamic Content, granular subscriptions, Surveys upgrades, and more

Intercom, Inc.

Map your sender address to the inbound address your customers contact you from with Intercom’s updated sender address settings. Increased response rates, efficiency, and personalization: Welcome to July’s edition of Built for you.

Inbound 170
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What is conversational AI?

Intercom, Inc.

These bots can communicate in outbound efforts, or they can reply to inbound conversations. Whether assisting with inbound inquiries or outbound marketing efforts, conversational AI is an efficient and cost-effective way to optimize and scale customer success initiatives.

Outbound 113
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All I know is coding. Can I become a Product Manager?

B2B Product Management

As you can see in the picture, these categories are inbound and outbound Product Management. This division between inbound and outbound PM duties is much more pronounced at larger companies. If you are an inbound PM, you might want to take steps to get into an outbound PM role. The Inbound PM role : As an inbound PM, your role is to develop the product or the platform. We get this question a lot. This is very typical of someone from a technical background (ex.

B2B 43
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2021 Engagement Benchmarks for Media Apps

Apptentive

News apps did, however, respond to many fewer inbound messages than other apps (17% vs macro average of 72%) mostly due to how much trolling they receive about the news itself rather than their product; those messages are not typically responded to.

Inbound 190
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What is a call center?

Intercom, Inc.

Call centers have historically been a popular way to offer that support by employing customer service representatives to assist both inbound and outbound queries from existing and potential customers over the phone.

Outbound 113
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Big Changes at the Product Bistro!

The Product Bistro

As I started this with a bent to highlight my specific skills that I could market (strategy, pricing, inbound marketing analysis) the posts were heavily tilted to the practical. The Product Bistro is undergoing a massive evolution.

Inbound 195
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How live chat can warm up your cold outbound leads

Intercom, Inc.

From outbound to inbound. Most people view live chat as a tool for responding to inbound leads, but one of the most under-utilized benefits we’ve seen on the Intercom sales team is to warm up the cold outreach experience. This new approach to live chat as a part of cold outreach has turned outbound emails into inbound conversations. Even better, these inbound conversations quickly become an opportunity to build a relationship with a future customer.

Outbound 172
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Lifestyle Apps: 2020 Mobile App Customer Engagement Benchmarks

Apptentive

Average inbound and outbound message volume. Lifestyle mobile app downloads have seen a surge in the last few months due to COVID-19. Everyone is stuck at home, therefore using their phones more than ever for things like fitness, meditation, DIY projects, and more.

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Customer Support is being turned upside down. Here’s what you need to do about it.

Intercom, Inc.

The internet is moving more businesses and people online, and driving a huge increase in inbound support volume. Self-serve Support and bots to automatically answer all common customer questions, reducing inbound volume to support agents. This reduces inbound volume.

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How GetAccept uses all of Intercom to grow its revenue by 450%

Intercom, Inc.

After trialling some other solutions, we chose Intercom because it centralizes inbound and outbound conversations without the friction that CRMs add.” . Gone are the days of sales deals being closed with a handshake in a face-to-face meeting.

Inbound 127
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Tactics to stay ahead of the curve and boost efficiency with proactive support

Intercom

By using technology to detect signals in their product and monitor trends in inbound conversations from customers, workforce management platform Tanda is leveraging proactive support to stay ahead of the curve and offer help to customers before they reach out to the support team.

Inbound 96
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Our biggest releases of 2022: A next-generation Inbox, our most powerful Messenger yet, and the introduction of tickets

Intercom, Inc.

Reduce inbound conversation volume: Increasing the number, efficiency, and effectiveness of your bots means your customers will be more likely to self-serve. . 2022 has been a year for the books, with major changes and uncertainty across every industry. .

Inbound 104
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Customer care in a crisis: How support teams are navigating shifts in volume, wait times, and CSAT

Intercom, Inc.

Below, we share how the outbreak has impacted three key support metrics – inbound volume, wait times, and CSAT scores – and advice from respected leaders on how to continue caring for your customers in a crisis. Inbound volume is spiking for half of support teams.

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Understanding the Metaverse Experience: Explained in Seven Layers

The Product Coalition

While “pull” refers to an inbound system in which users actively seek out information and experiences, “push” refers to processes that notify users about the metaverse experiences that await them.

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Slowing Down: Choosing Not to Set Goals for 2023

Product Talk

We had tons of inbound leads, the business was growing, and I felt ready for a new challenge. Happy New Year! For the past several years, I’ve published a state of the business report as my initial blog post of the year. And this year will be no different.

Books 155
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The Phenomenal Product Manager: Product Marketing versus Product Management

280 Group

The easiest way to think about the difference between these two is to think of them as inbound and outbound. Inbound (Product Management) spends most of their time with engineering teams and customers, making critical decisions and ensuring that everything gets done to bring customer-focused products to market. The article is a synopsis of The Phenomenal Product Manager: Chapter One , written by Brian Lawley.

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Creating An Enterprise SaaS Marketing Strategy

Userpilot

Inbound works really well for smaller SaaS businesses, whether B2B or B2C. SaaS marketers who want to target enterprise customers need to shift their focus away from inbound marketing methods like search engine optimization or content because the traffic generated will be too generalized.

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Building bots for success: The custom bot that saved logistics platform Stuart over 2.5k hours per week

Intercom, Inc.

With bots and automation resolving simple queries and triaging inbound conversations behind the scenes, Stuart’s support team can be empowered to spend more time resolving issues – and less time performing manual tasks that can quickly become a time sink.

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The 7 Best Free SaaS Software Training Resources

Userpilot

HubSpot Academy’s Inbound Marketing Course. If you’re looking to learn more about the business side of SaaS, you’ll want to check out HubSpot’s course on inbound marketing.

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Media Apps: 2020 Mobile Customer Engagement Benchmarks

Apptentive

Average inbound and outbound message volume. Mobile apps in the Media category have experienced an uptick in traffic these past few weeks and months as people scramble to get their hands on the latest news regarding coronavirus.

Outbound 137
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Travel Apps: 2020 Mobile Customer Engagement Benchmarks

Apptentive

Average inbound and outbound message volume. If there’s one industry that was impacted the most by COVID-19, it might be the travel industry. From grounded flights to impatient customers to intensive cleaning protocols, everything looks different than it did a few months ago.

Travel 130
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Retail Apps: 2020 Mobile Customer Engagement Benchmarks

Apptentive

Average inbound and outbound message volume. If you’re like me, your shopping habits have probably changed a bit (or a lot) over the last few months. I searched online for about two hours today for dumbbells to buy since the gyms are still closed, and had zero luck.

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Built for you: Two-way SMS, a next-generation Inbox, smarter bots, and more

Intercom, Inc.

Now you can map your sender address to the inbound address your customers contact you from.