Inbound Marketing is actually just a myth…

The Product Coalition

I have traditionally been a believer that any form of marketing other than what is classified as, “Inbound” is typically a waste of money and time. As I think about it however, I actually think that this idea of, “Inbound marketing” is actually a bit ridiculous. HubSpot defines inbound marketing this way: “Since 2006, inbound marketing has been the most effective marketing method for doing business online. A little further down the page they ask, “What is inbound?”

A New Inbound Approach To Customer Success

Gainsight

If you’re familiar with HubSpot, then the word that probably comes to mind is “inbound.”. Inbound marketing was the concept upon which we founded HubSpot: that outbound, interruption-based marketing was going extinct, and instead of interrupting people to get their attention, you needed to start attracting an engaged audience to grow bigger and better. In 2018, based on a new set of observations, we decided to update one of the core concepts of inbound marketing.

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Drive Additional Inbound Leads With These 4 Rules for Mobile Marketing

Pragmatic Marketing

When 80 percent of Internet users own smartphones, it is no surprise that mobile marketing has quickly become one of the leading sources for generating inbound leads. Traditional outbound marketing efforts, such as cold calls, snail mail and trade shows have decreased in their effectiveness while inbound marketing campaigns have provided new growth opportunities. This tactic is fast and effective at delivering solid inbound leads to new businesses. By Sophorn Chhay.

The All-in-One Product Manager

The Product Coalition

Should you split between inbound and outbound product managers? Inbound vs Outbound (PM vs PO) Sometimes companies split product management between outbound product managers that understand the market and discuss needs with customers and inbound product managers that understand the product and discuss requirements with engineering. The outbound product manager many times do a lot of business development work and the inbound product manager do a lot of engineering work.

How to Build a Killer Product Microsite

Mind the Product

This provides a great platform for your inbound strategy to educate the target [.]. Today your customers are reluctant to buy, so what can product marketing folks do to help? You can educate your buyers. Whenever they are ready to buy, they will remember you.

The All-in-One ProductManager

Ask Benny

Should you split between inbound and outbound product managers? Inbound vs Outbound (PM vs PO). The rationale behind this split is that the outbound work requires more business-oriented thinking and the inbound work requires more technical thinking.

The All-in-One ProductManager

Ask Benny

Should you split between inbound and outbound product managers? The rationale behind this split is that the outbound work requires more business-oriented thinking and the inbound work requires more technical thinking.

The All-in-One ProductManager

Ask Benny

Should you split between inbound and outbound product managers? Inbound vs Outbound (PM vs PO) Sometimes companies split product management between outbound product managers that understand the market and discuss needs with customers and inbound product managers that understand the product and discuss requirements with engineering. The outbound product manager many times do a lot of business development work and the inbound product manager do a lot of engineering work.

Product Management Roles: Whose Job is it? [+Webinar]

280 Group

You can think of the differentiation as “inbound” vs. “outbound.”. The Product Manager owning “inbound” communication – input from the market that drives the requirements for the product being developed.

Getting conversational: HubSpot’s CEO on a new species of disruptor

Inside Intercom

Brian also shares HubSpot’s strategy for creating an industry-defining category that helped more than 86,000 customers in over 120 countries move from unwelcome outbound marketing to permission-based inbound marketing. It’s going to be really hard to create an inbound marketing category.

We run on inclusion: Sharing stories and lived experiences

Inside Intercom

In this episode you’ll hear from: Birdie Haumschild : Sales Development Representative (Inbound), San Francisco. Tyle Bivens : Sales Development Representative (Inbound), Chicago.

All I know is coding. Can I become a Product Manager?

B2B Product Management

As you can see in the picture, these categories are inbound and outbound Product Management. This division between inbound and outbound PM duties is much more pronounced at larger companies. If you are an inbound PM, you might want to take steps to get into an outbound PM role. The Inbound PM role : As an inbound PM, your role is to develop the product or the platform. We get this question a lot. This is very typical of someone from a technical background (ex.

The Phenomenal Product Manager: Product Marketing versus Product Management

280 Group

The easiest way to think about the difference between these two is to think of them as inbound and outbound. Inbound (Product Management) spends most of their time with engineering teams and customers, making critical decisions and ensuring that everything gets done to bring customer-focused products to market. The article is a synopsis of The Phenomenal Product Manager: Chapter One , written by Brian Lawley.

7 Reasons Why Products Fail

280 Group

Product Management is frequently described as Inbound Marketing. What is product failure, anyway? Not all failures are catastrophic where the product is pulled from the market and the company goes out of business. Most are partial or soft failures.

Product Manager vs Product Marketing Manager

280 Group

It’s often said that a Product Manager has a more inbound focus, while a Product Marketing Manager has a more outbound focus. Managing the Interrelated Roles and Responsibilities of Product Managers and Product Marketing Managers.

The Must-Read Book List for Building New Product Ventures

The Product Coalition

The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to go from $0 to $100 Million by Mark Roberge?—?Builds Builds the case for the inside sales team and inbound selling, then explains how to put it into practice.

Books 102

Lifestyle Apps: 2020 Mobile App Customer Engagement Benchmarks

Apptentive

Average inbound and outbound message volume. Lifestyle mobile app downloads have seen a surge in the last few months due to COVID-19. Everyone is stuck at home, therefore using their phones more than ever for things like fitness, meditation, DIY projects, and more.

Dear Strategy: 058 SEO, SEM, and Other Marketing Strategy Trends

Dear Strategy

Inbound and Outbound Marketing. I should start this part of the answer by referring to an article that I wrote back in 2015 entitled, “Back In My Day…” or The Real Difference Between Inbound and Outbound Marketing. In it, I went on about the fact that the terms “inbound” and “outbound” marketing have recently taken on much different meanings than they did when I was coming up in the marketing world.

Customer Support is being turned upside down. Here’s what you need to do about it.

Inside Intercom

The internet is moving more businesses and people online, and driving a huge increase in inbound support volume. Self-serve Support and bots to automatically answer all common customer questions, reducing inbound volume to support agents. This reduces inbound volume.

Optimizing internal product communications

Folding Burritos

Think about it as either inbound or outbound comms. A lot of our time as PMs is spent communicating with other people in our organization. There’s high-level communication and discussion, and there’s low-level interaction with stakeholders about the day-to-day of the product’s development and operation. Since the majority of our communication time is typically spent on the tactical, let’s talk about that.

a16z Podcast: When Organic Growth Goes Enterprise

Andrew Chen

It brings together all the growth levers: Viral growth, performance advertising, consumer growth techniques – but also inbound marketing, enterprise sales, etc., The consumerization and developerization of B2B. Dropbox is the fastest SaaS company to $1B in revenue run rate with 600+ million users.

How GetAccept uses all of Intercom to grow its revenue by 450%

Inside Intercom

After trialling some other solutions, we chose Intercom because it centralizes inbound and outbound conversations without the friction that CRMs add.” . Gone are the days of sales deals being closed with a handshake in a face-to-face meeting.

Travel Apps: 2020 Mobile Customer Engagement Benchmarks

Apptentive

Average inbound and outbound message volume. If there’s one industry that was impacted the most by COVID-19, it might be the travel industry. From grounded flights to impatient customers to intensive cleaning protocols, everything looks different than it did a few months ago.

Retail Apps: 2020 Mobile Customer Engagement Benchmarks

Apptentive

Average inbound and outbound message volume. If you’re like me, your shopping habits have probably changed a bit (or a lot) over the last few months. I searched online for about two hours today for dumbbells to buy since the gyms are still closed, and had zero luck.

Media Apps: 2020 Mobile Customer Engagement Benchmarks

Apptentive

Average inbound and outbound message volume. Mobile apps in the Media category have experienced an uptick in traffic these past few weeks and months as people scramble to get their hands on the latest news regarding coronavirus.

How live chat can warm up your cold outbound leads

Inside Intercom

From outbound to inbound. Most people view live chat as a tool for responding to inbound leads, but one of the most under-utilized benefits we’ve seen on the Intercom sales team is to warm up the cold outreach experience. This new approach to live chat as a part of cold outreach has turned outbound emails into inbound conversations. Even better, these inbound conversations quickly become an opportunity to build a relationship with a future customer.

The SaaS Marketing Playbook for Exceptional Growth in 2021

Userpilot

Outbound vs. Inbound. Inbound and Outbound Success Stories. Inbound VS. Outbound for SaaS Marketing. Today’s modern SaaS company needs a mix of inbound and outbound marketing. Choosing the right mix of inbound and outbound is like a stew.

Customer care in a crisis: How support teams are navigating shifts in volume, wait times, and CSAT

Inside Intercom

Below, we share how the outbreak has impacted three key support metrics – inbound volume, wait times, and CSAT scores – and advice from respected leaders on how to continue caring for your customers in a crisis. Inbound volume is spiking for half of support teams.

B2C 89

Product Manager Interview Questions — You Asked, We Answered

280 Group

It is often said that a Product Manager has a more inbound focus, while a Product Marketing Manager has a more outbound focus. Last month, we presented the co-hosted AIPMM webinar, Get Hired: Interview Like a Pro for a Product Manager Job (Remotely!).

Calendar Audits as a Product Manager

The Product Coalition

Considering how multifaceted and cross-functional Product roles are, it is incredibly easy for Product Managers to get lost in the flurry of inbound requests. A guide to understanding your time better Time flies, especially if you are a Product Manager.

Product Managers: Your job title doesn’t mean anything!

The Product Coalition

Our Product Activities Framework helps you work out who does what in your business The framework splits the activities into three main areas: Strategic; Inbound and Outbound. Inbound activities focus on delivering the product and Outbound activities focus on helping the business sell the product. Sometimes, the split between inbound and outbound is characterized as “getting the product on the shelf” and “getting the product off the shelf”. It’s true?—?objectively,

Go with the Flow: How to easily measure and improve user flows

The Product Coalition

Via distinct arrows, where thickness indicates number of navigations, user flows show you the inbound and outbound journeys for every screen and popup within your app. Via user flows, we recommend that you drill down to the inbound and outbound journeys from these specific screens, and ask the following questions: Is there a high percentage of users quitting the app just before the Payment screen? Are there inbound screens to Login other than the splash/opening screen?

In These Uncertain Times…

Business of Software Conference

In These Uncertain Times… A rather wonderful use of some of the messaging from inbound emails Jessica Salfia at the West Virginian Council of Teachers of English turned into a poem.

Scaling and Positioning Sprout Social’s Product Marketing Team

Pragmatic Marketing

Even more impressive, we've scaled a 50-person Sales team that was almost entirely inbound when I started to a proper inbound/outbound Sales Org with well over 300 people, comprised of Acquisition, Customer Success, Growth and Onboarding. "In Sprout Social , which develops social media management, advocacy and analytics software for businesses, has mushroomed to 500 employees in its short, nine-year history.

Scaling and Positioning Sprout Social’s Product Marketing Team

Pragmatic Marketing

Even more impressive, we've scaled a 50-person Sales team that was almost entirely inbound when I started to a proper inbound/outbound Sales Org with well over 300 people, comprised of Acquisition, Customer Success, Growth and Onboarding. "In Sprout Social , which develops social media management, advocacy and analytics software for businesses, has mushroomed to 500 employees in its short, nine-year history.

The Activities of a Strategic Product Manager

ProductPlan

Try these inbound/outbound efforts exercise by dividing your PM activities into either an “inbound effort” or “outbound effort” bucket. Common inbound effort activities include: Setting the vision.

Why “Marketing” Sounds Like a SCAM

I Wonder The Value

Purpose Example Branding, growth hack, inbound marketing, account base marketing, mass marketing, B2B marketing, product marketing, and etc. What is marketing? Some people may say advertisement, SEO or SNS. Others may say lead-generation or branding. Those are correct. But it’s not enough.

Release Notes: February 2020

Amplitude

Inbound data integration with Intercom. Available for Scholarship, Growth, and Enterprise customers who are also Intercom customers. Amplitude now supports ingesting event data from Intercom using webhooks.

A Maturity Model for Data Management (& Where Your Team Fits In)

Amplitude

At some point, the volume of inbound events becomes too great, and it isn’t possible to only manage events retroactively. Each week the data governor does a little data maintenance work based on inbound requests, but does not have time to plan and execute cross-team instrumentation.

A Maturity Model for Data Management (& Where Your Team Fits In)

Amplitude

At some point, the volume of inbound events becomes too great, and it isn’t possible to only manage events retroactively. Each week the data governor does a little data maintenance work based on inbound requests, but does not have time to plan and execute cross-team instrumentation.