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Getting conversational: HubSpot’s CEO on a new species of disruptor

Intercom, Inc.

Brian also shares HubSpot’s strategy for creating an industry-defining category that helped more than 86,000 customers in over 120 countries move from unwelcome outbound marketing to permission-based inbound marketing. It’s going to be really hard to create an inbound marketing category.

Inbound 211
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How to describe your business as an equation

Lenny Rachitsky

ARR = New ARR + Expansion ARR + Reactivation ARR – Churned ARR – Contraction ARR New ARR = Leads * qualified leads rate * meeting booked rate * win rate * ACV Leads = Direct + indirect Direct = Outbound + inbound Outbound Cold emails Cold calls Cold DMs Events Inbound Paid ads SEO Referrals (e.g.

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Product Management Roles: Whose Job is it? [+Webinar]

280 Group

You can think of the differentiation as “inbound” vs. “outbound.”. The Product Manager owning “inbound” communication – input from the market that drives the requirements for the product being developed. When separate individuals comprise these roles, both need an intimate understanding of the market the product is a part of.

Webinar 296
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Tactics to stay ahead of the curve and boost efficiency with proactive support

Intercom, Inc.

By using technology to detect signals in their product and monitor trends in inbound conversations from customers, workforce management platform Tanda is leveraging proactive support to stay ahead of the curve and offer help to customers before they reach out to the support team. Outbound Messages. Here’s how they’re doing it.

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Best Practices for Accelerating the Sales Process

Think about it: with outbound prospecting, requests from management, scheduled demos, and inbound calls, chaos can quickly work its way into your strategy, deeming a “speed wins” selling mentality downright ineffective. The bottom line is that, in B2B sales, speed is useless without control.

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Drive Additional Inbound Leads With These 4 Rules for Mobile Marketing

Pragmatic Marketing

When 80 percent of Internet users own smartphones, it is no surprise that mobile marketing has quickly become one of the leading sources for generating inbound leads. Driving more inbound leads is aided by the fact that approximately 70 percent of all mobile searches generate consumer action within an hour of the completed search.

Inbound 87
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What is conversational AI?

Intercom, Inc.

These bots can communicate in outbound efforts, or they can reply to inbound conversations. Whether assisting with inbound inquiries or outbound marketing efforts, conversational AI is an efficient and cost-effective way to optimize and scale customer success initiatives.

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The Ultimate Guide to Sales Outreach

In this eBook, we’ll cover: How you should respond to inbound leads Tactics for engaging outbound leads (cold calls, email automation, and gifts) The key to keeping a prospective account alive for the long haul Buckle up! The art is what you bring to the table—your flair for conversation, your work ethic, your dedication.