ProductPlan

MARCH 17, 2020

Strategic Roadmap : Develop a cross-functional strategic roadmap that factors in dependencies needing alignment (sales and marketing efforts related to a product launch, for example). Divide and Conquer the Activities of Strategic Product Managers. Common inbound effort activities include: Setting the vision. Positioning.

Outbound 80

Outbound Product Management Product Manager Inbound 80

Intercom, Inc.

AUGUST 13, 2020

You can also create custom Inbox views for different product areas, using the new conversation data attributes as filters ( more on these later ). It not only scours inbound conversations for duplicates but examines replies to outbound messages as well.

Data Visualization 211

Data Visualization Reporting Tools Research Software Feedback Software 211

Intercom, Inc.

OCTOBER 22, 2018

Cleo, one of our early adopter customers, found that Answer Bot resolved one in five of all of their inbound conversations. One of the most exciting parts about our own Answer Bot product launch was the ability to use Answer Bot to share our news. At its core, it is designed to save time – especially for support teams.

Customer Experience 106

Customer Experience Inbound Events Product launches 106

Userpilot

MARCH 15, 2022

Successful product launches stand on the back of an effective GTM strategy. Your go-to-market strategy is simply a roadmap for how you’ll take your product to the market. It is a detailed plan that helps you figure out the right way to launch. Let’s get started! This is where a go-to-market strategy comes in.

Research Software 94

Research Software Strategy Customer Experience User Testing 94

Userpilot

MARCH 8, 2022

She specializes in product marketing, inbound – lead generation through content, videos, influencer marketing & brand marketing. As Head of Product, she focuses on innovation, strategy, and growth while building new products and services that help people find their dream jobs.

Technical Advisors 115

Technical Advisors Product Research Analytic Tools User Testing 115

Centercode

AUGUST 14, 2020

Some are scaling down the number of product launches to focus their resources on a select few. Some are reimagining the use of existing products for new markets and new audiences. Meanwhile, internet companies with products relevant to these new circumstances are boosting their output to meet the demand.

Reporting Tools 64

Reporting Tools User Testing Feedback Software Product Research 64

Pragmatic Marketing

OCTOBER 11, 2019

So we have figured out ways to just get way more organized and just really prioritize the things that we launched and the stories that we tell and that has helped in a huge way. You know, we have our inbound conference every year, which was where we launch the majority of we were to do a lot of launches. It was last week.

Product launches 70

Product launches Research Software User Testing Product Research 70

Pragmatic Marketing

OCTOBER 11, 2019

So we have figured out ways to just get way more organized and just really prioritize the things that we launched and the stories that we tell and that has helped in a huge way. You know, we have our inbound conference every year, which was where we launch the majority of we were to do a lot of launches. It was last week.

Product launches 70

Product launches Research Software User Testing Product Research 70

Usersnap

JULY 11, 2021

One-to-one communication: if you’re planning a strategy for your product launch, you put a lot of thoughts into your marketing activities and which channels you should handle. From creating a Facebook & Twitter page to establishing a product landing page, to spreading your story on Product Hunt , Reddit or Hacker News.

User Testing 52

User Testing Customer Feedback Customer Experience Feedback Software 52

The Product Coalition

JULY 8, 2019

We’ve seen others define Product Marketing; Hubspot says “its the process of bringing a product to market” , while Drift breaks it into two separate roles: “before” and “after” a product launch. We think these definitions are too one-dimensional because they’re focussed on products going TO the market.

Data Visualization 60

Data Visualization Definition Product Marketing Reporting Tools 60

ProductPlan

SEPTEMBER 28, 2022

Datadog , a monitoring and security platform for cloud applications, offers a free trial to get grassroots support from developers who use the product daily. The marketing team, meanwhile, changes its approach to inbound marketing to be educational. They also have a sales team to sell large contracts to executive-level buyers.

Reporting Tools 59

Reporting Tools Customer Experience Feedback Software User Testing 59

Intercom, Inc.

APRIL 3, 2018

From outbound to inbound. Most people view live chat as a tool for responding to inbound leads, but one of the most under-utilized benefits we’ve seen on the Intercom sales team is to warm up the cold outreach experience. This new approach to live chat as a part of cold outreach has turned outbound emails into inbound conversations.

Outbound 218

Outbound Inbound User Testing Research Software 218

Intercom, Inc.

OCTOBER 12, 2022

At Intercom, we’re committed to building a product that enables businesses to offer a world-class, personalized customer experience. As the world of customer support evolves, our product evolves alongside it. . Here, we’re diving into the releases that will take your support offering to the next level. .

Customer Experience 138

Customer Experience Inbound Customer Satisfaction Product launches 138

Userpilot

JULY 23, 2023

An organizational structure for a B2B marketing team consists of the following: The product marketing team for focusing on new feature launches and in-app marketing. The inbound marketing team for attracting and engaging potential customers through guides , webinars, and events. Let’s look at them in detail.

B2B 93

B2B Research Software Feedback Software Customer Experience 93

Intercom, Inc.

AUGUST 10, 2022

I expect my tenured engineers to be just as involved and capable of onboarding product managers and designers as they are their engineering peers. When we began planning for our Inbound Custom Bots, the best solution design on offer was not the best overall solution – it would have been too expensive and time consuming to build.

Feedback Software 151

Feedback Software Customer Experience User Testing Customer Feedback 151

Userpilot

AUGUST 14, 2023

Use Product Hunt to extend your audience reach for the new product launch. It encourages prospects to engage with your brand and boosts the content’s search engine ranking to draw more inbound traffic. A strategic product launch at Product Hunt will increase visibility and validation from the tech community.

Onboarding KPIs 97

Onboarding KPIs Strategy Marketing User Testing 97

Gainsight

JANUARY 25, 2024

Digital Customer Training in Action: Real-world Examples Let’s examine some well-known and highly lauded digital academies: HubSpot Academy The HubSpot Academy is one of the largest online training resources in the world for knowledge surrounding inbound marketing, sales, and customer service.

Customer Experience 52

Customer Experience Research Software User Testing User Friction 52

Intercom, Inc.

SEPTEMBER 22, 2021

The help center is embedded in the product (both on web and mobile) and always there when your customers need it. Reduces inbound conversation volume. You can even cater different types of support to different customers, for example, encouraging freemium customers to self-serve before writing in to your team.

Article 194

Article Customer Experience User Testing Inbound 194

Mind the Product

NOVEMBER 10, 2017

It turns out, the marketing department had been testing ads for products that weren’t even listed on the website yet. Many of the companies we work with are looking to analyze inbound traffic among their various channels. No wonder this traffic wasn’t converting! Customer Acquisition by Channel.

Analytic Tools 190

Analytic Tools Research Software Feedback Software User Testing 190

Userpilot

NOVEMBER 20, 2022

It also keeps everyone informed of the product launches or marketing activities that are coming up. Marketing roadmaps alert team members about their functions and ensure each group works in sync to deliver the product marketing goals on schedule. It is a suite of related roadmaps focused on a single product.

Onboarding KPIs 98

Onboarding KPIs Roadmap Marketing Feedback Software 98

Userpilot

MARCH 29, 2024

HubSpot implements certification programs to drive brand activation Similar to the above, HubSpot offers free educational courses for inbound marketing training. With over 5 million visitors per month, Product Hunt is a buzzing community of techies and digital product lovers. Userpilot's AI launch on Product Hunt.

Branding 102

Branding Analytic Tools Feedback Software User Testing 102

Mironov Consulting

DECEMBER 2, 2019

In reality, they rarely get any products launched, since the (theoretically) dedicated members of that product team are repeatedly pulled onto current-quarter project work to deliver current-quarter revenue. Bits of unfinished product float around with a rotating set of part-timers picking up and dropping them again.

User Testing 80

User Testing Customer Experience Outbound Customer Feedback 80

Mixpanel

FEBRUARY 23, 2021

Pre-product launch, many startups find that qualitative data can be a valuable leading indicator. In a framework that Sean Ellis developed, and Superhuman famously adopted , teams ask users “how would you feel if you could no longer use the product?” Product Manager, Viber. Earlier, squishy.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

Intercom, Inc.

MARCH 29, 2022

We had an inbound sales team as well, basically quite a few groups. Not only do we have this wave of inbound customer volume, we’ve got change in customer expectations. You can use survey responses to route future inbound support queries or use them to trigger sales team workflows. We had a pre-sales team.

Feedback Software 118

Feedback Software Customer Communications Reporting Tools Events 118