What is a Digital Product?

Roman Pichler

But when it comes to digital products, this definition has only limited applicability. Product Management 101 Product Strategy minimum viable product product definition product lifecycleProduct. What is a product ? It might be tempting to say, something we can market or sell.

Can Product Managers Bring A Product Back From The Dead?

The Accidental Product Manager

After having giving it some thought, the AT&T wireless product managers came up with a plan to change their product development definition and win over DirectTV customers to the AT&T wireless service: bring back the dead unlimited wireless data plan.

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Product Manager vs. Product Owner

Roman Pichler

Product managers used to do the upfront market research, product planning, and requirements definition work. As you may know, the product owner originated from Scrum, where the role is responsible for maximising the value the product creates.

Writing For Product Managers: Readability Is More Persuasive

PM Hardcore

Improving the readability of your writing is definitely worthwhile! In my Writing Tips for Product Managers post I suggested making your writing more readable. I mentioned a tool I use called Hemingway. It has both a Mac app and an online version.

The 7 Product Dimensions: A Guide to Asking the Right Questions

bpma ProductHub

We talked about the definition of “value” relative to these stakeholder groups. By John Zilch – Upon embarking on my first stint as a product manager, I happened to run into an experienced product executive one day in passing. I asked him for advice and he obliged.

7 Ways to Know That You Need a Head of Product

Mironov Consulting

Over the last year or so, I’ve seen more than a dozen companies with a meta-product management problem that I’m calling the “ No Head of Product Syndrome.” This is where medium-to-large companies have product managers sprinkled around, but without a single point of leadership or concentration.

Product Requirements: Using a Written or Visual Framework

Mind the Product

Some product teams will use written methods across both the problem identification and solution definition steps, while others will use visual methods. There’s a lot of variation in how companies document product requirements.

The Simple Guide to Product Management

bpma ProductHub

In the pragmatic marketing framework and others like it, market understanding, strategy and definition drive all other activities for product development and delivery. Contributed by Cynthia Andre.

The Importance of a Product Management Framework

280 Group

In order to understand what a Product Management framework is, it’s helpful to understand the literal definition of a framework: a basic supporting structure that underlies a system or process. What is a Product Management Framework?

March 24: One-Day Product Leaders Workshop

Mironov Consulting

Role definitions, or “who does what” Even if we assume a team of individually great product managers (and developers and designers and marketing/sales/services/support folks), organizations are complex. What: One-Day Product Leaders Workshop. When: Friday, March 24, 2017.

Climbing the Product Management Career Ladder

bpma ProductHub

The definition of “strategic” is about results: delivering solutions that have strategic value to the customer, which in turn delivers strategic value to your organization in the form of growth, profitability and competitive position. Contributed by John Mansour.

Teams Don’t Form Instantly

Under10 Playbook

This level of interest is so logical when you stop thinking of product definition and development as manufacturing and start thinking of it as craft. Great things in business are not done by one person, they are done by a team of people. Steve Jobs, co-founder of Apple.

Minimum Valuable Problem

Tyner Blain

I’m on a team in the early discovery and definition phases. These views of the problem space help us assure that we are solving a valuable problem – which is my preferred definition of a viable product.

Apple Shows Product Managers How To Get More For More

The Accidental Product Manager

Couple this with the great Apple / Android divide, and you can see how challenging it must be to try to change their product development definition in order to grow sales when you are an Apple iPhone product manager.

New Product Management For Dummies Book Now Available

280 Group

The definitive guide to Product Management and a must-read for any and all Product Managers.

The Evolution of a Product Manager – Josh McWilliam

Mind the Product

The problem with that definition, however, was that he had no validation process in place, and his technical focus caused him to ignore things such as marketing. Josh McWilliam is a co-founder and Vice President of Product at College Factual.

Product Manager Certification: What, Why, How

280 Group

Extending this definition, we can.[continue Advancing your career by earning a Product Manager Certification can be a highly-effective strategy. This article discusses the benefits of certification and what you can expect to gain by becoming certified.

Outcome-Driven Innovation for Product Managers

Mind the Product

This kind of thinking roots the definition of the market firmly in the customer need and away from specific products.

8 Tips for Collaborating with Development Teams

Roman Pichler

Hold the team accountable and expect that people do a good job–that commitments are kept and agreements respected, that sprint goals are delivered, that the team adheres to the definition of done and creates software that works, is documented, and tested. Manage the Product, not the Team. Focus on your job as the product manager or product owner, and manage the product, not the team.

What Would You Do If Walmart Turned Off Your Gas?

The Accidental Product Manager

Although their new stores may not be located on the Walmart property, the Murphy USA product managers see their product development definition as being a low-cost fuel provider. What would you do if your biggest customer decided to go it alone? Image Credit: Wil C.

Top 3 Culprits of Underperforming Products

High Octane Product Management

Vague Definition of Target Customers. Any number of factors can contribute to underperforming products, but the root causes are usually tied to a combination of the following three issues: . When products try to be all things to all people, the result is usually mediocre value for most. The Solution: Prioritize your product investments on the market segments that are most conducive to revenue/market share growth and deliver solutions for a specific need (e.g.,

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Ask Steve: How to deal with tiered pricing

Under10 Playbook

The team license however includes the ability to share documents; for example, one product manager can use another product manager’s persona definition. A2A: In a typical tiered pricing scenario, buying 101 seats in Tier 2 is cheaper than buying 100 seats in Tier 1.

Features do not a Product Roadmap Make

Tyner Blain

This view marries both the time-horizon and the problem-definition notions of context, from the perspective of the person doing the work and understanding the “why” of doing the work.

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Dual-Track Agile: Why Messy Leads to Innovation

Mind the Product

And we definitely did. What is Dual-Track Agile? Dual-Track Agile is an IT development methodology where figuring out what to build is as important as the building process. You start with a discovery track to find out if a product idea is good and if it makes sense to build.

Agile 101

What Can Product Managers Learn From Disney About Pricing?

The Accidental Product Manager

If you said “Disney”, then good news – roughly a billion dollars of advertising over the years has done its job in creating a solid product development definition. If it is like most products, your product development definition called for a middleman to be involved.

When was the Last Time you Talked to Your Customers?

Mind the Product

Analytics, metrics, definitely!”, love asking people this question. It is quite a shocker that most people can’t really answer it. Everyone talks and writes about the importance of customer development, but companies still don’t spend enough time really talking to their customers.

How to Deal with “Sinatra” Stakeholders

Folding Burritos

They result from misalignment and even when you can’t change your entire organization, you can definitely affect change around your product.

Why Women Make The Best Product Managers


It requires a form of patience, but definitely not acquiescence. Recently I gave a keynote address to the Mind The Product Conference in London , and in that talk I wanted to illustrate, by example, the essential role that very strong product managers play for their team and their company. Most people noticed that all six of my examples were female. I didn’t call that out explicitly during my talk because my view is their performance speaks for itself.

Organizing a Large Product Backlog

Folding Burritos

On the other hand, this sort of multi-dimensional thinking is definitely the right way to imagine a backlog. If they clearly aren’t important enough to be done, then they definitely don’t belong on the backlog. Trying to organize a large product backlog is a tough thing to do.

How to Survive the Product Zombie Apocalypse

Mind the Product

And definitely don’t build stuff your customers don’t want, even if you think it’s a great idea. Survive the product zombie apocalypse with Lisa Long, product Manager at appear.in and co-founder of Six To Start (the company behind the game Zombies Run ).

Car Maker Product Managers Face An Apple / Google Threat

The Accidental Product Manager

What this means is that there is always the possibility that the need for our product may go away because the product development definition changed and because of the arrival of a different and better product. Yes, every car needs a navigation system, but from whom?

Becoming a Product Leader with Win/Loss Analysis

Product Beautiful

Every company has their own definition of the steps in the funnel, but a typical funnel might have these steps: Qualified Lead (from Marketing). Nearly every product manager I speak to desires to be a leader in his or her organization.

Good Enough

Tyner Blain

Our customer owns the definition of good enough. We hear a lot about building products which are “good enough” or “just barely good enough.” ” How do we know what “good enough” means for our customers? No one really tells us.

Amazon Product Managers Prepare To Do The Unthinkable: Open A Store

The Accidental Product Manager

However, all of this success may hid a key product management fact – Amazon product managers always have to be looking for ways to update their product development definition and grow the business. We buy from Amazon online, right? Image Credit: Luke Dorny.

Who Owns Design?

Product Beautiful

For now, let’s turn to “Paul’s Pragmatic Definition of Design”. One of the most frequent questions I receive is “Who owns Design?” Should the designers report to the Development or Engineering team, should they report to Product Management, or perhaps Marketing?

What Should Tesla Product Managers Do When Your Customers Try To Break Their Product?

The Accidental Product Manager

Unless you’ve been living with your head under a rock, you’ve heard about the Tesla motor company and their quest to create a product development definition that will allow them to build all electric cars.

You Won’t Believe What These Five Lenses Can Show You About Your Product

Tyner Blain

Aligning your organization around a definition of the product strategy, given the company’s objectives and perspective on the future. The definition of right things is a function of product strategy.

Bar Code Scanner Product Managers Find A Way To Grow Their Market

The Accidental Product Manager

However, this is not good enough and the product managers are planning some radical transformations for their product’s product development definition. Not completely due to bar code scanners, but definitely helped by them.

TEI 096: Conjoint analysis for product managers- with Brian Ottum, PhD - The Everyday Innovator – Resources for Product Managers and Innovators

Product Innovation Educators

The scale is: 1=Definitely Not Buy, 2=Probably Not Buy, 3=Might Buy, 4=Probably Buy, 5=Definitely Buy. This episode is about market research – what’s in your toolbox for conducting consumer and market research? Does it include Conjoint Analysis?

Devolving From Good To Bad


Sure, but these people are in very short supply and there is definitely lots of strong talent at other companies. Lots of people have written about the challenges of managing growth. Especially about the importance of working hard to maintain staff quality as you scale the organization.