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What is a Digital Product?

Roman Pichler

But when it comes to digital products, this definition has only limited applicability. Product Management 101 Product Strategy minimum viable product product definition product lifecycleProduct. What is a product ? It might be tempting to say, something we can market or sell.

Can Product Managers Bring A Product Back From The Dead?

The Accidental Product Manager

After having giving it some thought, the AT&T wireless product managers came up with a plan to change their product development definition and win over DirectTV customers to the AT&T wireless service: bring back the dead unlimited wireless data plan.

Product Manager vs. Product Owner

Roman Pichler

Product managers used to do the upfront market research, product planning, and requirements definition work. As you may know, the product owner originated from Scrum, where the role is responsible for maximising the value the product creates.

The 7 Product Dimensions: A Guide to Asking the Right Questions

bpma ProductHub

We talked about the definition of “value” relative to these stakeholder groups. By John Zilch – Upon embarking on my first stint as a product manager, I happened to run into an experienced product executive one day in passing. I asked him for advice and he obliged.

Why This Opportunity Solution Tree is Changing the Way Product Teams Work

Product Talk

It’s this latter part of his definition that most intrigues me. This advice definitely falls into the obvious camp, but it’s harder than it looks. I’ve found a visual aid that is profoundly changing the way teams work. It’s working so well that I feel compelled to write a book about it.

March 24: One-Day Product Leaders Workshop

Mironov Consulting

Role definitions, or “who does what” Even if we assume a team of individually great product managers (and developers and designers and marketing/sales/services/support folks), organizations are complex. What: One-Day Product Leaders Workshop. When: Friday, March 24, 2017.

8 Tips for Collaborating with Development Teams

Roman Pichler

Hold the team accountable and expect that people do a good job–that commitments are kept and agreements respected, that sprint goals are delivered, that the team adheres to the definition of done and creates software that works, is documented, and tested. Manage the Product, not the Team. Focus on your job as the product manager or product owner, and manage the product, not the team.

Apple Shows Product Managers How To Get More For More

The Accidental Product Manager

Couple this with the great Apple / Android divide, and you can see how challenging it must be to try to change their product development definition in order to grow sales when you are an Apple iPhone product manager.

Climbing the Product Management Career Ladder

bpma ProductHub

The definition of “strategic” is about results: delivering solutions that have strategic value to the customer, which in turn delivers strategic value to your organization in the form of growth, profitability and competitive position. Contributed by John Mansour.

Minimum Valuable Problem

Tyner Blain

I’m on a team in the early discovery and definition phases. These views of the problem space help us assure that we are solving a valuable problem – which is my preferred definition of a viable product.

New Product Management For Dummies Book Now Available

280 Group

The definitive guide to Product Management and a must-read for any and all Product Managers.

Outcome-Driven Innovation for Product Managers

Mind the Product

This kind of thinking roots the definition of the market firmly in the customer need and away from specific products.

Product Manager Certification: What, Why, How

280 Group

Extending this definition, we can.[continue Advancing your career by earning a Product Manager Certification can be a highly-effective strategy. This article discusses the benefits of certification and what you can expect to gain by becoming certified.

Dual-Track Agile: Why Messy Leads to Innovation

Mind the Product

And we definitely did. What is Dual-Track Agile? Dual-Track Agile is an IT development methodology where figuring out what to build is as important as the building process. You start with a discovery track to find out if a product idea is good and if it makes sense to build.

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Ask Steve: How to deal with tiered pricing

Under10 Playbook

The team license however includes the ability to share documents; for example, one product manager can use another product manager’s persona definition. A2A: In a typical tiered pricing scenario, buying 101 seats in Tier 2 is cheaper than buying 100 seats in Tier 1.

Features do not a Product Roadmap Make

Tyner Blain

This view marries both the time-horizon and the problem-definition notions of context, from the perspective of the person doing the work and understanding the “why” of doing the work.

What Can Product Managers Learn From Disney About Pricing?

The Accidental Product Manager

If you said “Disney”, then good news – roughly a billion dollars of advertising over the years has done its job in creating a solid product development definition. If it is like most products, your product development definition called for a middleman to be involved.

Why Women Make The Best Product Managers


It requires a form of patience, but definitely not acquiescence. Recently I gave a keynote address to the Mind The Product Conference in London , and in that talk I wanted to illustrate, by example, the essential role that very strong product managers play for their team and their company. Most people noticed that all six of my examples were female. I didn’t call that out explicitly during my talk because my view is their performance speaks for itself.

How to Survive the Product Zombie Apocalypse

Mind the Product

And definitely don’t build stuff your customers don’t want, even if you think it’s a great idea. Survive the product zombie apocalypse with Lisa Long, product Manager at and co-founder of Six To Start (the company behind the game Zombies Run ).

Car Maker Product Managers Face An Apple / Google Threat

The Accidental Product Manager

What this means is that there is always the possibility that the need for our product may go away because the product development definition changed and because of the arrival of a different and better product. Yes, every car needs a navigation system, but from whom?

Good Enough

Tyner Blain

Our customer owns the definition of good enough. We hear a lot about building products which are “good enough” or “just barely good enough.” ” How do we know what “good enough” means for our customers? No one really tells us.

Amazon Product Managers Prepare To Do The Unthinkable: Open A Store

The Accidental Product Manager

However, all of this success may hid a key product management fact – Amazon product managers always have to be looking for ways to update their product development definition and grow the business. We buy from Amazon online, right? Image Credit: Luke Dorny.

When was the Last Time you Talked to Your Customers?

Mind the Product

Analytics, metrics, definitely!”, love asking people this question. It is quite a shocker that most people can’t really answer it. Everyone talks and writes about the importance of customer development, but companies still don’t spend enough time really talking to their customers.

Becoming a Product Leader with Win/Loss Analysis

Product Beautiful

Every company has their own definition of the steps in the funnel, but a typical funnel might have these steps: Qualified Lead (from Marketing). Nearly every product manager I speak to desires to be a leader in his or her organization.

How to Deal with “Sinatra” Stakeholders

Folding Burritos

They result from misalignment and even when you can’t change your entire organization, you can definitely affect change around your product.

Organizing a Large Product Backlog

Folding Burritos

On the other hand, this sort of multi-dimensional thinking is definitely the right way to imagine a backlog. If they clearly aren’t important enough to be done, then they definitely don’t belong on the backlog. Trying to organize a large product backlog is a tough thing to do.

What Should Tesla Product Managers Do When Your Customers Try To Break Their Product?

The Accidental Product Manager

Unless you’ve been living with your head under a rock, you’ve heard about the Tesla motor company and their quest to create a product development definition that will allow them to build all electric cars.

You Won’t Believe What These Five Lenses Can Show You About Your Product

Tyner Blain

Aligning your organization around a definition of the product strategy, given the company’s objectives and perspective on the future. The definition of right things is a function of product strategy.

Bar Code Scanner Product Managers Find A Way To Grow Their Market

The Accidental Product Manager

However, this is not good enough and the product managers are planning some radical transformations for their product’s product development definition. Not completely due to bar code scanners, but definitely helped by them.

Who Owns Design?

Product Beautiful

For now, let’s turn to “Paul’s Pragmatic Definition of Design”. One of the most frequent questions I receive is “Who owns Design?” Should the designers report to the Development or Engineering team, should they report to Product Management, or perhaps Marketing?

Why you Need a Product Analytics Playbook

Mind the Product

Without a meaningful definition, your daily/monthly active user metric is nothing more than a stock vanity metric. When it comes to successfully implementing a data-informed approach to product analytics, it’s easy to find lists of tips and tactics.

How To Price Your Product Correctly

The Accidental Product Manager

One of the first things that I do when I’ve been asked to come up with a price for a product is to take some time, look at the product development definition, and find out how much it is costing the company to create this product.

TEI 096: Conjoint analysis for product managers- with Brian Ottum, PhD - The Everyday Innovator – Resources for Product Managers and Innovators

Product Innovation Educators

The scale is: 1=Definitely Not Buy, 2=Probably Not Buy, 3=Might Buy, 4=Probably Buy, 5=Definitely Buy. This episode is about market research – what’s in your toolbox for conducting consumer and market research? Does it include Conjoint Analysis?

Devolving From Good To Bad


Sure, but these people are in very short supply and there is definitely lots of strong talent at other companies. Lots of people have written about the challenges of managing growth. Especially about the importance of working hard to maintain staff quality as you scale the organization.

What Do The Whole Foods Product Managers Have To Do To Create Organic Growth?

The Accidental Product Manager

Over at Whole Foods , with a few bad quarters on the books, their product managers are starting to take a careful look at how their product, the grocery store, is being delivered and they are trying to determine how they can do it for less by changing their product development definition.

The best way to support sales teams

Under10 Playbook

I see product management involved in three major aspects of product: definition, delivery, and sales enablement. It seems that many sales people are hired for reasons other than their industry expertise. We typically attempt to hire “closers” and “elephant hunters.”

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Agile Through a Matrix Lens

Tyner Blain

There may be as many definitions of agile as there are teams practicing agile development. ” From conversations I’ve had with many team leaders, they seemed to think that getting to the lower right corner was the right definition of “done.”

Agile 25

First Things First: How Does A Product Manager Start?

The Accidental Product Manager

As we all know, there are a ton of things that you could do including creating a product development definition, but where to start? Product managers need to know how to get things started Image Credit: Andre Chinn. So you are in the process of starting your brand new product manager job.

Third-Party Software Integration: Best Practice, Perils and Pitfalls

Mind the Product

But don’t just assume that because your competitor has an integration that you definitely have to as well. Product management teams often ask themselves if third-party integration is right for their software product roadmap.

Why Write Requirements

Tyner Blain

Teams that start building without knowing why they are building will, by definition, build stuff that isn’t needed. Teams that ignore opportunities to get smarter about changing needs will also, by definition, build stuff that isn’t needed.