What is a Digital Product?

Roman Pichler

But when it comes to digital products, this definition has only limited applicability. Product Management 101 Product Strategy minimum viable product product definition product lifecycleProduct. What is a product ? It might be tempting to say, something we can market or sell.

Can Product Managers Bring A Product Back From The Dead?

The Accidental Product Manager

After having giving it some thought, the AT&T wireless product managers came up with a plan to change their product development definition and win over DirectTV customers to the AT&T wireless service: bring back the dead unlimited wireless data plan.

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Product Manager vs. Product Owner

Roman Pichler

Product managers used to do the upfront market research, product planning, and requirements definition work. As you may know, the product owner originated from Scrum, where the role is responsible for maximising the value the product creates.

The Importance of a Product Management Framework

280 Group

In order to understand what a Product Management framework is, it’s helpful to understand the literal definition of a framework: a basic supporting structure that underlies a system or process. What is a Product Management Framework?

New Product Management For Dummies Book Now Available

280 Group

The definitive guide to Product Management and a must-read for any and all Product Managers.

Books 51

The Software Development Deli Counter

Mironov Consulting

It’s a one-pager that shows things currently being built; things queued up for feature definition/design; and things queued up for customer/market validation. We’re much more successful when we do solid design and feature definition, so that should happen before we start coding.

Agile at Scale – Outcome Driven (or Broken)

Tyner Blain

So – as long as we are willing to accept a definition of agile where “self-directed” means autonomy within the context of the role of that team, we only need to articulate the rest of the context.

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What Would You Do If Walmart Turned Off Your Gas?

The Accidental Product Manager

Although their new stores may not be located on the Walmart property, the Murphy USA product managers see their product development definition as being a low-cost fuel provider. What would you do if your biggest customer decided to go it alone? Image Credit: Wil C.

Why This Opportunity Solution Tree is Changing the Way Product Teams Work

Product Talk

It’s this latter part of his definition that most intrigues me. This advice definitely falls into the obvious camp, but it’s harder than it looks. I’ve found a visual aid that is profoundly changing the way teams work. It’s working so well that I feel compelled to write a book about it.

What Can Product Managers Learn From Disney About Pricing?

The Accidental Product Manager

If you said “Disney”, then good news – roughly a billion dollars of advertising over the years has done its job in creating a solid product development definition. If it is like most products, your product development definition called for a middleman to be involved.

4 Daily Scrum Tips for Product Owners & Product Managers

Roman Pichler

Over the years, the definition of the meeting has changed. No matter what the current official definition is, the key to a successful Daily Scrum is letting the development team take full control of the work in the sprint. Tip #1: Know what it’s all about.

The 7 Product Dimensions: A Guide to Asking the Right Questions

bpma ProductHub

We talked about the definition of “value” relative to these stakeholder groups. By John Zilch – Upon embarking on my first stint as a product manager, I happened to run into an experienced product executive one day in passing. I asked him for advice and he obliged.

How aligning product and marketing teams improves customer experience

Mind the Product

I personally experienced this kind of friction on a product where there was a clear disconnect between the marketing and product teams’ definitions of an engaged user: Marketing.

7 Ways to Know That You Need a Head of Product

Mironov Consulting

Over the last year or so, I’ve seen more than a dozen companies with a meta-product management problem that I’m calling the “ No Head of Product Syndrome.” This is where medium-to-large companies have product managers sprinkled around, but without a single point of leadership or concentration.

Writing For Product Managers: Readability Is More Persuasive

PM Hardcore

Improving the readability of your writing is definitely worthwhile! In my Writing Tips for Product Managers post I suggested making your writing more readable. I mentioned a tool I use called Hemingway. It has both a Mac app and an online version.

Car Maker Product Managers Face An Apple / Google Threat

The Accidental Product Manager

What this means is that there is always the possibility that the need for our product may go away because the product development definition changed and because of the arrival of a different and better product. Yes, every car needs a navigation system, but from whom?

Tips For Both Setting Your Product’s Price And Then Getting It

The Accidental Product Manager

Product managers have to pick the right price and then get people to pay it Image Credit: Michael Summers.

Product Requirements: Using a Written or Visual Framework

Mind the Product

Some product teams will use written methods across both the problem identification and solution definition steps, while others will use visual methods. There’s a lot of variation in how companies document product requirements.

The Simple Guide to Product Management

bpma ProductHub

In the pragmatic marketing framework and others like it, market understanding, strategy and definition drive all other activities for product development and delivery. Contributed by Cynthia Andre.

Amazon Product Managers Prepare To Do The Unthinkable: Open A Store

The Accidental Product Manager

However, all of this success may hid a key product management fact – Amazon product managers always have to be looking for ways to update their product development definition and grow the business. We buy from Amazon online, right? Image Credit: Luke Dorny.

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What Should Tesla Product Managers Do When Your Customers Try To Break Their Product?

The Accidental Product Manager

Unless you’ve been living with your head under a rock, you’ve heard about the Tesla motor company and their quest to create a product development definition that will allow them to build all electric cars.

March 24: One-Day Product Leaders Workshop

Mironov Consulting

Role definitions, or “who does what” Even if we assume a team of individually great product managers (and developers and designers and marketing/sales/services/support folks), organizations are complex. What: One-Day Product Leaders Workshop. When: Friday, March 24, 2017.

8 Tips for Collaborating with Development Teams

Roman Pichler

Hold the team accountable and expect that people do a good job–that commitments are kept and agreements respected, that sprint goals are delivered, that the team adheres to the definition of done and creates software that works, is documented, and tested. Manage the Product, not the Team. Focus on your job as the product manager or product owner, and manage the product, not the team.

Bar Code Scanner Product Managers Find A Way To Grow Their Market

The Accidental Product Manager

However, this is not good enough and the product managers are planning some radical transformations for their product’s product development definition. Not completely due to bar code scanners, but definitely helped by them.

First Things First: How Does A Product Manager Start?

The Accidental Product Manager

As we all know, there are a ton of things that you could do including creating a product development definition, but where to start? Product managers need to know how to get things started Image Credit: Andre Chinn. So you are in the process of starting your brand new product manager job.

Climbing the Product Management Career Ladder

bpma ProductHub

The definition of “strategic” is about results: delivering solutions that have strategic value to the customer, which in turn delivers strategic value to your organization in the form of growth, profitability and competitive position. Contributed by John Mansour.

How To Find More Customers For Your Product

The Accidental Product Manager

Yes yes, we are responsible for creating our product development definition, managing it, and delivering our product. In order to find more customers, you have to know how to search for them Image Credit: Jeffrey Beall.

The Move From Product to a Service Mindset

Mind the Product

This is the very definition of a service. In 1999, the economist Joseph Pine wrote a prophetic book which outlined a fundamental change in the way we live our lives. He provided ammunition for an emerging field in digital design, potentially signalling the death of product-centric thinking.

UX 90

Teams Don’t Form Instantly

Under10 Playbook

This level of interest is so logical when you stop thinking of product definition and development as manufacturing and start thinking of it as craft. Great things in business are not done by one person, they are done by a team of people. Steve Jobs, co-founder of Apple.

Minimum Valuable Problem

Tyner Blain

I’m on a team in the early discovery and definition phases. These views of the problem space help us assure that we are solving a valuable problem – which is my preferred definition of a viable product.

Why a Distributed Product Team is Better

Craft.io

It offers a definitive point in time, supported by an entire weekly cycle for which is really important when you don’t work in an office environment: Weekly calls are also highly instrumental in providing a sense of realness and connection between team members.

Sprint Product Managers Try To Take On AT&T And Verizon

The Accidental Product Manager

Instead, each of these large companies now has to come up with ways to change their product development definition so that they can steal subscribers from other vendors. To win more customers, Sprint needs a better network. Image Credit: Mike Mozart.

How Product Managers Are Turning Cereal Into A Global Food

The Accidental Product Manager

If cereal product managers want potential customers in emerging markets to buy their product, then they will need to change their product development definition and reformulate it to meet local tastes. Do you know how to prepare a bowl of cereal? Image Credit: musicfanatic29.

Why Do The Walmart Product Managers Need Their Own Payment System?

The Accidental Product Manager

In order to make this happen, they are planning on changing their product development definition and offering their own way for their customers to pay for their purchases using their smartphones. The Walmart product managers want to make it easier to give them money Image Credit: Mike Mozart.

Can 7–11 Product Managers Make People Visit Their Stores More Often?

The Accidental Product Manager

More specifically the 7-11 product managers are changing their product development definition and adding lockers that get filled with all of those packages that you and I are always receiving from Amazon, UPS, FedEx, and other firms.

What’s The Best Way To Communicate With Your Customers?

The Accidental Product Manager

Once we have a customer onboard, it now becomes the job of the product manager to do everything that you can to make sure that your product development definition will allow you to keep that customer. The best way to keep customers is to do a good job of communicating with them.

How To Price Your Product Correctly

The Accidental Product Manager

One of the first things that I do when I’ve been asked to come up with a price for a product is to take some time, look at the product development definition, and find out how much it is costing the company to create this product.

How to Write Epic User Stories

Craft.io

Since the rise of the Agile Era, putting the user in the center of product definition process became the standard for most companies. As opposed to one-way definition of specs and requirements, user stories leave room for discussion and improvements.

Outcome-Driven Innovation for Product Managers

Mind the Product

This kind of thinking roots the definition of the market firmly in the customer need and away from specific products.

Product Managers Get Into To Business Of Christmas Lasers

The Accidental Product Manager

It is the dream of every product manager that we create a product that has such a great product development definition that everyone wants to get their hands on it. When I think about Christmas, I think about lasers… Image Credit: Amazon.