Market Definition and Sizing

Under10 Playbook

Let’s start with some definitions. Get your facts first, and then you can distort them as much as you please. Mark Twain, American author and humorist. Sizing a market opportunity has always been problematic.

Create an Opportunity Definition

Under10 Playbook

That’s why many teams use a one-page definition document to profile the opportunity. An Opportunity definition & vision document can easily be printed from Under10 Playbook but perhaps your firm uses a Lean Product Canvas or a Business Model Canvas.

Trending Sources

Definition of Minimum Viable Product

280 Group

Greg starts by giving us a basic definition of MVP, what is it and why is it important. The post Definition of Minimum Viable Product appeared first on 280 Group Product Management.

What is a Digital Product?

Roman Pichler

But when it comes to digital products, this definition has only limited applicability. Product Management 101 Product Strategy minimum viable product product definition product lifecycleProduct. What is a product ? It might be tempting to say, something we can market or sell.

Can Product Managers Bring A Product Back From The Dead?

The Accidental Product Manager

After having giving it some thought, the AT&T wireless product managers came up with a plan to change their product development definition and win over DirectTV customers to the AT&T wireless service: bring back the dead unlimited wireless data plan.

Why Does Agility Matter?

Clever PM

Product Management Agile Culture Definitions Good PM Influence Leadership Organization ScrumWe tend to take the fact that agility is important as a given, when the reality is that not everyone in the business world has reached the same conclusion. Thus, it’s important sometimes to take a step back and examine why agility actually matters, so that when we’re faced with people who aren’t as convinced as […].

Agile 20

Understand the Purpose of Your MVP

Clever PM

Product Management Agile Definitions Good PM MVP Planning PMThe concept of MVP is an interesting one in the Product Management world — interesting, in that just like the role itself, it seems to mean something different to almost everyone that you talk to. On one side of the spectrum, you’ve got the Lean Product folks who seem to think that a landing page […].

Build for the Novice, Enable the Expert

Clever PM

Product Management Culture Definitions Development Do's Good PM Planning PM UCDI’ve been working on B2B solutions for a very long time (dating almost all the way back to the turn of the millennia), and in that time I’ve come to realize that far too many applications try to be everything to everyone, and as a result really wind up serving nobody at all. You can […].

B2B 5

4 Daily Scrum Tips for Product Owners & Product Managers

Roman Pichler

Over the years, the definition of the meeting has changed. No matter what the current official definition is, the key to a successful Daily Scrum is letting the development team take full control of the work in the sprint. Tip #1: Know what it’s all about.

The Importance of a Product Management Framework

280 Group

In order to understand what a Product Management framework is, it’s helpful to understand the literal definition of a framework: a basic supporting structure that underlies a system or process. What is a Product Management Framework?

Product Manager vs. Product Owner

Roman Pichler

Product managers used to do the upfront market research, product planning, and requirements definition work. As you may know, the product owner originated from Scrum, where the role is responsible for maximising the value the product creates.

Focus on the Metrics that Matter: Identifying Your Product’s Key Metrics and KPIs


We live and work today in a world that is increasingly data-driven, but we cannot successfully adopt a data-driven approach to decision making without first identifying the metrics that matter most.

Product Manager Certification: What, Why, How

280 Group

Extending this definition, we can.[continue Advancing your career by earning a Product Manager Certification can be a highly-effective strategy. This article discusses the benefits of certification and what you can expect to gain by becoming certified.

The Worst that Could Happen

Under10 Playbook

The stakes are definitely higher in the areas I've been discussing. There are definitely regulatory and compliance issues to contend with as well as the more basic idea that a real person's life could be impacted. Do you plan for the worst?

New Product Management For Dummies Book Now Available

280 Group

The definitive guide to Product Management and a must-read for any and all Product Managers.

Books 55

What Does The Internet Of Things Mean To Product Managers?

The Accidental Product Manager

The interesting things about the internet of things is that there are a lot of product managers who are preparing for it to arrive before they update their product development definition. How will product managers deal with the Internet of Things? Image Credit: cea +.

Should You Be A Product Manager?

PM Hardcore

There are definitely some skills you should have – technical, communication, decision-making. Have you built something? Have you led a team? Product management is a hot, hot profession right now. It’s one of the most important roles in a product company , especially in high tech.

What Do Product Managers Need To Know About Self-Driving Cars?

The Accidental Product Manager

Due in part to a big push by Google along with a number of universities and other car manufactures, the era of self-driving cars is fast approaching and this is going to dramatically change the product development definition for what a car is.

Apple Shows Product Managers How To Get More For More

The Accidental Product Manager

Couple this with the great Apple / Android divide, and you can see how challenging it must be to try to change their product development definition in order to grow sales when you are an Apple iPhone product manager.

Agile at Scale – Outcome Driven (or Broken)

Tyner Blain

So – as long as we are willing to accept a definition of agile where “self-directed” means autonomy within the context of the role of that team, we only need to articulate the rest of the context.

Agile 56

What Can Product Managers Learn From Disney About Pricing?

The Accidental Product Manager

If you said “Disney”, then good news – roughly a billion dollars of advertising over the years has done its job in creating a solid product development definition. If it is like most products, your product development definition called for a middleman to be involved.

Are You Doing Your Standups Wrong?

Clever PM

Product Management Agile Communication Culture Definitions Good PM PM Roles ScrumDuring this year’s ProductCamp Seattle, I sat in on a great presentation by Dave Manningsmith where he discussed several dysfunctions of the daily standup ceremony (or “ritual” as he referred to it) that so many of us participate in on a daily basis. And it really made me think a lot about just how badly […].

The Software Development Deli Counter

Mironov Consulting

It’s a one-pager that shows things currently being built; things queued up for feature definition/design; and things queued up for customer/market validation. We’re much more successful when we do solid design and feature definition, so that should happen before we start coding.

The magic of subscription pricing

B2B Product Management

Our proposal definitely offered a good ROI (Return on Investment) for the customer. A few months ago, one of our proposals got rejected because of our pricing. It was on the higher side for this client that was based in Asia.

How To Fix A Product Management Mistake: Diet Pepsi

The Accidental Product Manager

They conducted countless taste tests and tinkered with their Diet Pepsi product development definition all in a quest to give their customers what they wanted. Pepsi’s product managers screwed up Diet Pepsi, can they fix it? Image Credit: Mike Mozart.

The 7 Product Dimensions: A Guide to Asking the Right Questions

bpma ProductHub

We talked about the definition of “value” relative to these stakeholder groups. By John Zilch – Upon embarking on my first stint as a product manager, I happened to run into an experienced product executive one day in passing. I asked him for advice and he obliged.

What Would You Do If Walmart Turned Off Your Gas?

The Accidental Product Manager

Although their new stores may not be located on the Walmart property, the Murphy USA product managers see their product development definition as being a low-cost fuel provider. What would you do if your biggest customer decided to go it alone? Image Credit: Wil C.

Why This Opportunity Solution Tree is Changing the Way Product Teams Work

Product Talk

It’s this latter part of his definition that most intrigues me. This advice definitely falls into the obvious camp, but it’s harder than it looks. I’ve found a visual aid that is profoundly changing the way teams work. It’s working so well that I feel compelled to write a book about it.

What is 'leadership', and how important is it for product managers?

Product Manager in Heels

Leadership is a necessity for product managers, yet many of us can't quite figure out the definition. The standard definition is "the power or ability to lead other people", but does that really encompass everything that leadership is about?

How Home Depot Product Managers Are Fighting Back Against Amazon

The Accidental Product Manager

It turns out that in the world of retail, there is one area that has a product development definition that is still safe from the juggernaut that is Amazon: home repair. Home Depot product managers are not giving up in the fight against Amazon Image Credit: Mike Mozart.

3 Best Practices for Adopting Continuous Product Discovery

Product Talk

In my talk, I shared a clear definition of continuous product discovery that I hope will act as a benchmark to help teams evaluate their own product discovery practices. Show Notes: [1:03] Continuous Product Discovery: A Definition. [3:28]

So What’s Wrong With Twitter?

The Accidental Product Manager

Clearly this means that the Twitter product managers need to update their product development definition. We’re going to have to change our product development definition. Everything was going great at Twitter, what happened? Image Credit: Kooroshication.

The Simple Guide to Product Management

bpma ProductHub

In the pragmatic marketing framework and others like it, market understanding, strategy and definition drive all other activities for product development and delivery. Contributed by Cynthia Andre.

SaaS product management explained by 6 product managers


I’ve always worked on SaaS products—so I can’t speak to personal experiences on both sides—but there are definitely different revenue considerations. The rise of the SaaS model in the product space has been swift, to say the least.

7 Ways to Know That You Need a Head of Product

Mironov Consulting

Over the last year or so, I’ve seen more than a dozen companies with a meta-product management problem that I’m calling the “ No Head of Product Syndrome.” This is where medium-to-large companies have product managers sprinkled around, but without a single point of leadership or concentration.

When Is A Product Launch Not A Product Launch?

The Accidental Product Manager

You’ve been working on creating the best product possible based on your product development definition for who knows how long and finally the time has come to show the world what you have created. Sansung ran into problems with the launch of the Note 7 phone.

Car Maker Product Managers Face An Apple / Google Threat

The Accidental Product Manager

What this means is that there is always the possibility that the need for our product may go away because the product development definition changed and because of the arrival of a different and better product. Yes, every car needs a navigation system, but from whom?

March 24: One-Day Product Leaders Workshop

Mironov Consulting

Role definitions, or “who does what” Even if we assume a team of individually great product managers (and developers and designers and marketing/sales/services/support folks), organizations are complex. What: One-Day Product Leaders Workshop. When: Friday, March 24, 2017.

Effective Product Roadmaps

Melissa Perri

Sit down with your team and define what this means within your company, and then share these definitions with the rest of the company so there is mutual understanding. Product Roadmaps, in general, are confusing. The truth?

Is Twitter Out Of Control?

The Accidental Product Manager

However, that’s where Twitter’s problems with their product development definition start to show up. Has Twitter lost control of its most valuable asset? Image Credit: Pietromassimo Pasqui. Hopefully you are well aware of just who Twitter is.