Lenny Rachitsky

JUNE 11, 2024

If you’re not a subscriber, here’s what you missed this month: On saying no The art of the pivot, part 1: The definitive list of successful pivots The art of the pivot, part 2: How, why, and when to pivot In defense of feature team PMs Subscribe to get access to these posts, and every post.

User Testing 117

User Testing Research Software Analytic Tools ChatGPT 117

Product Management University

AUGUST 15, 2023

It’s a logical question but the answer is a definitive no. You’ll build base capabilities that are an 80% fit for all customers, but if push comes to shove on resources, time and scope, the (20%) market specific features get priority so that you have something that’s more valuable, unique and differentiating in your key markets.

Product Management 246

Product Management Product Manager White Paper Management 246

Product Talk

DECEMBER 20, 2023

If we can also identify where alternatives are falling short, we can quickly identify where we can differentiate. We can definitely explore that.” Before we commit to a new solution, we want to make sure we understand what we’ll be competing with. What is the risk of not solving that problem? How will we know it was successful?

Product Research 269

Product Research User Testing Customer Experience Differentiation 269

Intercom, Inc.

MAY 19, 2020

“We have reduced friction between teammates, which has saved us from long-winded conversations that stemmed from misunderstandings” Key takeaway: “This type of ongoing communication throughout the prioritization process has a definite cost, but the number of benefits from this approach is worth it.

User Testing 245

User Testing Research Software Product Research Feedback Software 245

Lenny Rachitsky

AUGUST 13, 2024

April Dunford is an expert at nailing positioning for scaling tech companies and wrote Obviously Awesome , a definitive guide to product positioning. Translate into value: The above unique attributes often bucket into themes of value that are differentiated. ” You can’t write that until you understand the value for whom.

Positioning 52

Positioning B2B Differentiation Analytic Tools 52

Intercom, Inc.

JANUARY 28, 2019

A great partnership between product and sales needs to be based on shared definitions of success and an agreed upon process to collaborate. Marketable – be attractive enough to differentiate itself from competitors. You need to differentiate. Faster horses will get you only so far.

Software Review 193

Software Review Differentiation Roadmap Customer Experience 193

Product Management University

OCTOBER 22, 2019

I can even remember a time or two when we lost a deal because our attempts to differentiate with technical explanations made us sound like the worst solution. The easier way to differentiate your product and highlight superior value is to shift the value narrative from customer problems & features to customer outcomes. 995/person.

Differentiation 20

Differentiation Positioning Demo Definition 20

Product Management University

DECEMBER 7, 2020

If you’re wondering what the problem is with this approach, it’s the problem definition itself. “80% of our customers are telling us that the customer experience has become their primary vector of differentiation because products and services commoditize so quickly theses days. Storytelling Example.

Reporting Tools 147

Reporting Tools Product Marketing Data Visualization Marketing 147

Roman Pichler

JANUARY 8, 2019

For revenue-generating products, you should also investigate if the product is still effectively differentiated: Do users have a compelling reason to choose it over competitors’ offerings? Finally, establish a portfolio management process and track your products’s life cycle stage.

Product Research 219

Product Research Customer Experience User Testing Analytic Tools 219

UX Planet

FEBRUARY 1, 2024

With this plugin, you will get unique avatars for each design, helping you differentiate yourself fro, others. However, they I have definitely noticed a new found uniqueness in my designs which collaterally gives me inspiration during the creation process. Then, this plugin was made for you (upgrade necessary for access).

ChatGPT 69

ChatGPT Entertainment Research Software Differentiation 69

Userpilot

OCTOBER 13, 2022

In fact, the only differentiator you can use to stand out from competing parity products is price. To do that, you need to use different differentiators like better quality, superior customer support , better customization, or greater usability. Product parity definition. They’re necessary to enter the race.

Product Research 98

Product Research User Testing Feedback Software Research Software 98

Intercom, Inc.

JULY 29, 2020

Differentiating storytelling and personality in content is key for a few reasons. For example, a definitional post on in-app messaging will take a different approach than a post that seeks to impart an opinion or a new insight on the way in-app messaging should be done.

Data Visualization 271

Data Visualization User Testing Branding Customer Feedback 271

Alchemer Mobile

JULY 13, 2021

A good product experience is the primary driver behind product differentiation and ultimately, lasting customer satisfaction (measured through CSAT and NPS ) and loyalty. Beforehand, make sure your team is aligned on: Their definition of product experience. After you’ve socialized your ideas, it’s time to set time for a formal kickoff.

Customer Experience 230

Customer Experience User Testing Onboarding KPIs Product Research 230

NextBigWhat

DECEMBER 28, 2020

Note that the core product management skills, i.e.empathy, customer centricity continues to be the important elements of the PM role, but in order to avoid yada yada gyaawn, let’s focus on the actionable new skills which will truly differentiate the great product managers from average ones, given the tailwinds. A lot of it.

Research Software 137

Research Software Feedback Software User Testing Product Management 137

Product Management University

DECEMBER 13, 2019

Before you build products or features or create any positioning, start with the solution — the customer’s definition of what they’re doing, why it’s critical to their business and the obstacles standing in their way. The Definition of a Business Solution. Both equate to more revenue! Related Articles.

Research Software 100

Research Software Product Research User Testing Workshop 100

UX Planet

JANUARY 29, 2024

It is very brave, distinct and definitely will Designed to “respect the heritage of both brands, while modernising for the future”, the refresh returns to an earlier iteration of Eurostar, the very first in fact, in 1994. The new Spark logo is not just memorable, it moves, connects revitalises any composition. Those lines are limitless.

Wireless 74

Wireless Travel Branding Differentiation 74

Johanna Rothman

MARCH 14, 2024

Cutting overhead is definitely not personal—it’s all about how managers perceive an employee’s value. While managers can determine how different various developers, testers, UX, etc people are, very few managers can differentiate one agile coach from another. Worse, many staff jobs are commodity positions.

User Testing 100

User Testing Agile Banking Consulting 100

The Product Coalition

JUNE 9, 2023

The key to understanding which level you are at lies in understanding where your differentiation is — at the product level, the solution level, or the problem level (that is, you are tackling a problem almost no-one else does). It definitely wasn’t the first handheld computer. Each level requires a different marketing strategy.

Education 114

Education Marketing Weak Development Team User Testing 114

Product Management University

APRIL 8, 2024

Building a Market-Facing Product Management Discipline The definition of “market” has more than its share of ambiguities. Pepper in some competitive differentiation. Before we dive into those, let’s look at a few opportunities where product management teams can take a much stronger leadership role in the organization.

Leadership 147

Leadership Marketing Product Management Product Manager 147

Usersnap

DECEMBER 19, 2023

Definition of 1-to-5 Rating Scales Surveys 5 Types of 1 to 5 Rating Surveys 1. Semantic Differential Scale 5. Conclusion Check Usersnap’ templates for easy making 1-to-5 survey Definition of 1-to-5 Rating Scales Surveys At its core, the 1-to-5 scale is elegantly straightforward. Satisfaction Scale 2. Likert Scale 3.

Feedback Software 52

Feedback Software User Testing Customer Feedback Product Research 52

Johanna Rothman

FEBRUARY 13, 2024

However, too many organizations don't differentiate between what they need to ship as experiments and when to finalize the product. Not the customer and definitely not the organization. That allows me the most flexibility in my product development. They persist on working on products that don't offer enough value for anyone.

Customer Experience 87

Customer Experience User Testing Feedback Software Workshop 87

Pragmatic Marketing

FEBRUARY 25, 2020

“But it doesn’t help the customer understand our unique differentiator vs. any other option in the market.” “As product marketers, it's important for us to understand the subtle differences,” she said, providing these definitions: A feature is the smallest element or component that solves a specific job.

Messaging 91

Messaging Research Software White Paper User Friction 91

Pragmatic Marketing

FEBRUARY 25, 2020

“But it doesn’t help the customer understand our unique differentiator vs. any other option in the market.” “As product marketers, it's important for us to understand the subtle differences,” she said, providing these definitions: A feature is the smallest element or component that solves a specific job.

Messaging 91

Messaging Research Software White Paper User Friction 91

The Product Guy

AUGUST 13, 2020

It was a mind expanding exercise and set a clear structure for me to rethink what is really the differentiation factor in our product. . In a well structured company with clear product definition, this may only take a couple days of training. In our daily life, there are so many products being used and promoted.

Product Management 163

Product Management Product Manager Research Software Feedback Software 163

Userpilot

JULY 22, 2024

Key elements include definition, target audience, key benefit, category, competitive advantage, and differentiation. Then, compare these with those of your competitors to find areas where you can differentiate. Differentiation : The one thing that makes your product unique. Target Customer : Who your product is for.

Research Software 103

Research Software Positioning Data Visualization Definition 103

The Product Coalition

MARCH 7, 2023

This was an insight that I heard from many users, and although we had many features in our app that differentiated us from competitors, I developed a stronger understanding of why our users thought the capability to mix different players in the same bet, is a big differentiator, through this question.

User Testing 125

User Testing Customer Feedback Customer Experience Data Visualization 125

Userpilot

JULY 21, 2024

Let’s explore our product metrics benchmark and learn: The definition of month-1 retention rate and why it matters. On the other hand, sectors like Healthcare, HR, and Martech may struggle with retention either due to strict regulations, higher needs for personalization, differentiation, or high competition.

Data Visualization 106

Data Visualization Reporting Tools Onboarding KPIs Customer Experience 106

Gainsight

JANUARY 18, 2024

The cost of starting a business is lower than ever, products are commoditized, and markets are saturated, which means achieving true differentiation is tough. So, how can you differentiate your company in this environment? Customer Success (CS) definitely owns one part of the journey, but not until after a contract is signed.

Customer Experience 52

Customer Experience Education Data Visualization Advertising 52

The Product Coalition

JANUARY 4, 2021

The key to understanding which level you are at lies in understanding where your differentiation is?—?at While the marketing strategy is typically not for you as a product leader to define, the unique value proposition definitely is. It definitely wasn’t the first handheld computer.

Education 145

Education Marketing Weak Development Team Advertising 145

Ask Benny

JANUARY 25, 2020

While it is definitely a feasible and reasonable solution it is far from perfect and has some disadvantages, as I will try to depict below. If you would have built it the right way, you would have wasted expensive resources on engineering problems instead of discovering how to come with a differentiative solution.

Product Management 109

Product Management Product Manager Weak Development Team Management 109

ProductPlan

AUGUST 4, 2020

In my opinion, the definition of an MVP is often misunderstood, and I’ve seen entrepreneurs and product teams misinterpret it with unfortunate results. Through our customer discovery interviews we learned that we could differentiate GoToMeeting with several innovative “features.”

Weak Development Team 125

Weak Development Team Product Research User Testing Differentiation 125

Ask Benny

DECEMBER 4, 2019

While it is definitely a feasible and reasonable solution it is far from perfect and has some disadvantages, as I will try to depict below. If you would have built it the right way, you would have wasted expensive resources on engineering problems instead of discovering how to come with a differentiative solution.

Product Management 109

Product Management Product Manager Weak Development Team Management 109

Amplitude

NOVEMBER 20, 2020

We’ll start with something super simple and not linger too long on the theory and definitions. . The National Institute of Science and Technology differentiates measures and metrics as follows: “We use measure for more concrete or objective attributes and metric for more abstract, higher-level, or somewhat subjective attributes”.

Data Visualization 119

Data Visualization Analytic Tools KPI User Testing 119

UX Planet

JANUARY 18, 2024

Micheal Craig @toptal.com Understanding where to draw the line is what differentiates a persuasive designer from a deceptive designer. A team which sees the potential greater benefits of the design with users’ wellbeing in mind, would definitely not hesitate in going ahead with the design. Everyone is happy!!

Customer Experience 59

Customer Experience UX Differentiation Branding 59

The Product Coalition

JUNE 11, 2020

And the next ones usually go as “Now we have a better understanding of the main features our product has to have” and “Now we know they don’t have this feature we want to add, so it will be our differentiating point”. Sadly, all of these are huge delusion. I’m not saying the feature comparison isn’t useful.

Systems Review 78

Systems Review Feedback Software Differentiation User Testing 78

Mixpanel

SEPTEMBER 21, 2023

But if you’re going to build a differentiating social network, it really has to be at least a 10x or 20x differentiator. But there’s definitely something to posting a Mixpanel chart, in particular. If you open Twitter or Reddit these days, you feel like you’re behind and that maybe those places are getting too big.

Analytic Tools 116

Analytic Tools Research Software Data Visualization Technical Review 116

UX Planet

JANUARY 24, 2024

Even though you definitely don't want to build a portfolio like that, you can use those animation and 3D techniques to build eye candy elements in your portfolio like this one here, for our advanced class students. The differentiator? How you weave your narrative and context into your work.

UX 85

UX Data Visualization Feedback Software Customer Feedback 85