A Step-by-Step Guide to Constructing a Persona Workshop
Mind the Product
NOVEMBER 1, 2017
How do you collectively build your marketing persona through a workshop? Preparing for a Persona Workshop. Market research and having a customer proxy are prerequisites for a persona workshop. You need to conduct quantitative market surveys or qualitative customer interviews in advance, fully digest the research and be ready to present the findings at the beginning of the workshop. The two most frequent exercises I use in my workshops are: Write lines.