5 Ways Media and Entertainment Companies Can Use First-Party Data
Amplitude
MAY 13, 2024
Learn how to use first-party data to improve acquisition, retention, and monetization in media and entertainment.
Entertainment Related Topics 
H.O.M.E: Entertainment – when all the world’s a stage
Intercom, Inc.
MAY 14, 2020
This week, our final episode checks in with how folks are keeping entertained when they can’t leave the house. But what about the people producing that entertainment? Entertaining audiences and giving them a break from worrisome news is certainly a worthwhile mission. That’s the definition of a noble endeavor.
Entertainment 
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Demystifying DAPs: A Practical Guide to Digital Adoption Success
Trending Sources
The Importance of “Fan Building” for Companies: Successful Examples of Subculture and Entertainment (Part 2)
freshtrax
AUGUST 21, 2023
In this article, we will examine the future marketing potential of the entertainment industry from the perspective of fan marketing. Funny enough, I find this new way of engaging with fans in the entertainment and subculture area to be a trend that has been gaining strength in North America as well!
I will take my entertainment to go, please.
The Product Coalition
APRIL 11, 2019
Amazon Prime Video app has won the metadata game for customers like me who take their entertainment on-the-go, mainly on their smartphones or tablets. We do not pay for cable services and hence, we rely on various streaming services for our entertainment. I will take my entertainment to go, please.
How TV Spielfilm uses data to stay ahead of the changing entertainment industry
Mixpanel
APRIL 18, 2019
In the 90s TV Spielfilm took the form of a print magazine, sharing TV and movie times along with entertainment stories, delivered to the doorsteps of millions of German subscribers. In the entertainment industry, collecting the right data has always been difficult. And when the web evolved to your phone and apps, so did TV Spielfilm.
How TV Spielfilm uses data to stay ahead of the changing entertainment industry
Mixpanel
APRIL 18, 2019
In the 90s TV Spielfilm took the form of a print magazine, sharing TV and movie times along with entertainment stories, delivered to the doorsteps of millions of German subscribers. In the entertainment industry, collecting the right data has always been difficult. And when the web evolved to your phone and apps, so did TV Spielfilm.
The State of Mobile Consumer Engagement 2022
Alchemer Mobile
MARCH 23, 2022
The individual industries include Media & Entertainment, Finance, Healthcare, Shopping, Food & Drink, Travel, Business Services, Personal Services, Utilities, and Education. ?Watch They share insights applicable across the mobile landscape, as well as benchmarks specific to your industry.
The Top Mobile App Trends from 2020
Alchemer Mobile
DECEMBER 22, 2020
COVID-19 dramatically impacted how we live, learn, work, socialize, shop, and entertain ourselves. For example, we’re seeing this with a lot of our media and entertainment customers. It has also changed how we interact with our favorite stores, restaurants, and service providers – even our healthcare providers.
The Evolution of Netflix
The Product Coalition
FEBRUARY 25, 2024
Source In the realm of entertainment, few companies have revolutionized the landscape as profoundly as Netflix. By 2010, Netflix’s streaming service had grown to over 20 million subscribers ², signaling a seismic shift in the entertainment industry. Let’s walk through the world of Netflix and their journey of streaming innovation.
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Introducing: 2022 Mobile Customer Engagement Benchmark Report
Alchemer Mobile
MARCH 14, 2022
Media and Entertainment. This report contains data from the following app categories: Finance. Food and Drink. Healthcare. Personal Services. Business Services. The mobile channel continued to be the most powerful and direct channel to consumers across all industries, with engagement outperforming desktop web and television.
Media Apps: 2022 Mobile Customer Engagement Benchmarks
Alchemer Mobile
APRIL 14, 2022
The Media and Entertainment app category is broad, encompassing everything from news to games to sports, and consumer expectations and behavior vary between industries. star rating, with many more one-star ratings than other subcategories in Media and Entertainment. The Games marketplace is competitive, and apps averaged a 4.32-star
Core Concept: Collaborative Decision-Making in a Product Trio
Product Talk
JUNE 2, 2021
Suppose this product trio works at your favorite streaming entertainment service (think Netflix , Hulu , or Disney+ ) and they are tasked with increasing subscriber engagement measured by average viewing minutes per week. Where, when, and how does streaming entertainment show up in their lives? What solutions should they consider?
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The Marvels of Video Game Development
The Product Coalition
JUNE 30, 2023
Interactive and Engaging Medium Video Games offer an engaging and interactive medium of entertainment. The capability to shape and craft an entirely interactive experience appeals to the creative impulses of developers.
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Only losers average losers
Mind the Product
SEPTEMBER 23, 2021
I've been investing in the stock market for more than a decade, and I recognize that it is a world that I am equally passionate about and entertained. There are many things that I've learned that we can apply to improve our day-to-day product management practice. [.]
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Snoop Dogg And Other Musicians Are Getting In On the NFT Gold-Fever
The Product Coalition
MARCH 13, 2022
The musician’s decision to incorporate blockchain technologies into his brand has helped expand the scope of what NFTs are and is already helping to bridge the world of blockchain with the world of entertainment. NFTs & the music world The development of NFT is contributing to the entertainment industry and the music industry as well.
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20 Years of Product Management in 25 Minutes by Dave Wascha
Mind the Product
JULY 11, 2021
In this entertaining and insightful talk from Mind [.] As we settle down on a Sunday in wake of an exciting week ahead with #mtpcon Digital Americas (July 14-15), we thought it was the perfect time to reacquaint ourselves with this talk by Dave Wascha on how product management has developed over the last 20 years.
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How empathy can re-align our perception of value
The Product Coalition
SEPTEMBER 26, 2020
It made me appreciate how convenient entertainment had become on flights. In air entertainment is a great way for me to get my mind off of the fact that we are flying at 500mph somewhere around 30–40K feet in the air and if something goes wrong there is very little I can do to protect myself and my family. To myself I think?—?“oh
2021 Engagement Benchmarks for Media Apps
Alchemer Mobile
APRIL 14, 2021
Media and Entertainment apps played a critical role in helping us get through 2020. In our 2021 Mobile App Engagement Benchmark Report , a study of 1,000 apps across a billion+ app installs, we take a close look at apps in the Media and Entertainment category.
Mobile Surveys and Interaction Rates: 2022 Customer Engagement Benchmarks
Alchemer Mobile
APRIL 21, 2022
Brands who interacted with a higher number of consumers tended to have a better Love Percent, as seen in Media and Entertainment apps. There was also correlation between interaction rate and Love Percent. Education apps fell on the opposite side of the spectrum, with both low interaction rates and Love Percents. Mobile survey benchmarks.
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Intercom’s 2020 people pivot
Intercom, Inc.
DECEMBER 17, 2020
Whether it’s recreating the small talk in the recruiting process, onboarding through a screen, or entertaining the masses without defaulting to a Zoom quiz, it’s been a year of shared challenges, so here’s what we can learn from the folks who who have steadied the course.
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April 2024 Writing Workshop Open for Registration
Johanna Rothman
MARCH 6, 2024
You'll learn how to write faster and better, all while educating, influencing, and entertaining your readers. Do you want to improve your nonfiction writing skills? I offer a 6-week writing workshop to do just that. That's a big part of how you sell your nonfiction ideas.) You write. I offer you specific feedback on your writing.
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Fast Laughs?—?Netflix’s Attempt at Increasing User Engagement
The Product Coalition
APRIL 18, 2022
Netflix's Attempt at Increasing User Engagement Short - form content is the next big thing in entertainment Photo by CardMapr on Unsplash The recent rise of short-form content has been nothing less than mind-boggling. The Chinese giant, Tiktok was the first one to implement the concept of short-form content on its platform.
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Managing Change – Joe Leech on The Product Experience [Rebroadcast]
Mind the Product
AUGUST 11, 2020
Joe gave one of the most entertaining and engaging talks at Mind the Product in London 2018, so we followed [.]. A UK-based consultant, Joe Leech has built a reputation for managing change (for both users and stakeholders) and as the guy to call when a product launch has gone wrong.
How to use Storytelling to Create Powerful Product Demos
Mind the Product
FEBRUARY 23, 2021
It goes back millennia to our hunter-gatherer days when we used to share over a campfire and entertain each other. Storytelling is a powerful communication device. How can we draw on these insights and use them in product demos? To answer this question, we have to remember that products are not just bundles of features. [.].
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Product Managers Try To Decide How To Handle The Metaverse
The Accidental Product Manager
OCTOBER 30, 2023
The Sandbox is popular with celebrities and entertainment brands. The Sandbox is popular with celebrities and entertainment brands. The Sandbox is still in a testing phase and is scheduled to open to the public for six temporary stretches this year. Its first temporary opening, held last year drew more than 200,000 users.
User Testing 138
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Q4 2023 Writing Workshop Open for Registration
Johanna Rothman
SEPTEMBER 14, 2023
You'll learn how to write faster and better, all while educating, influencing, and entertaining your readers. Do you want to improve your nonfiction writing skills? I offer a 6-week writing workshop to do just that. That's a big part of how you sell your nonfiction ideas.)
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Which Industry Is Right for You: What Product Managers Need To Know
The Product Coalition
JANUARY 9, 2023
Or what if your beloved entertainment space offered you a PM role to represent content creators? After all, their industry (in their eyes) is “cool.” Or to illustrate further — wouldn’t getting to work on self-driving vehicles be cooler than your typical B2B SaaS platform? Hopefully you get the gist of why this conversation sometimes arises.
2021 Mobile App Engagement Benchmark Report
Alchemer Mobile
MARCH 16, 2021
App categories include Media and Entertainment, Finance, Food and Drink, Healthcare, Personal Services, Shopping, Travel, Utilities, Business Services, and Education. This year, we expanded the number of app categories included in our data to give an industry-specific point of view to mobile app engagement strengths and weaknesses.
The future of social apps + the SF and LA tech ecosystem
Andrew Chen
AUGUST 20, 2021
Something big is happening at the intersection of tech and entertainment – of SF and LA. Whereas the entertainment ecosystem is driven by cash and % profits, the startup ecosystem is built on equity. As we’ve articulated in the past, we think games will be the next social network, and the next huge entertainment medium.
Cultural anthropology for entertainment
dscout People Nerds
AUGUST 29, 2016
A People Nerds interview with Susan Kresnicka.
Haters, Our Product is Physical and Digital by Sophie Deen
Mind the Product
DECEMBER 10, 2019
She covers: Using mainstream entertainment to teach kids. Teaching kids with entertainment. Sophie begins by explaining that mainstream entertainment has been scientifically proven to help preschoolers improve their skills in reading and writing. Building a product in a reactive way.
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Gamification in Healthcare Apps: Use Cases
The Product Coalition
APRIL 22, 2022
Game elements do more than just entertain users of medical apps. When software has entertainment elements, people are more likely to use them. The healthcare gamification market is expected to grow from $3,072.5 million in 2019 to $35,982.7 million in 2027. Why is it good to gamify medical apps? Their mission is much more serious.
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The most expensive game cost over $1B, and how AI will transform it
Andrew Chen
JANUARY 23, 2024
These don’t compete with Hollywood — they take on entertainment by a wholly other approach, stitching together hours of entertainment 6 seconds at a time. All this time we’ve been talking about big open world games, I actually think the best new experiences won’t resemble Grand Theft Auto at all.
How To Select the Right Pricing Model for Product Monetization Opportunities
The Product Coalition
FEBRUARY 21, 2023
For example, streaming product monetization and pricing models offer options that align with how users prefer to engage in streaming entertainment. A premium version should offer enhanced features, greater data storage, or, in the case of entertainment platforms, fewer ads and access to more content. Update pricing options.
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Killing Zombies – Lisa Long on The Product Experience
Mind the Product
JUNE 4, 2019
All have killed zombies, and entertained us as they did so… but only Lisa did so on stage at London’s ProductTank, giving us practical advice on how to kill off zombie features and products – and why it’s absolutely necessary to do so.
Product Research 139
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Pricing Strategy for Product Dummies – Fanni Fejes on The Product Experience
Mind the Product
MARCH 23, 2021
A recovering music journalist and editor, he launched Amazon’s music stores in the US and UK, and has worked across sectors including museums and arts groups, online education, media and entertainment, retail and financial services. Randy’s book, What Do We Do Now?
Designing Friction in Products and Services Can Be Good
The Product Coalition
FEBRUARY 19, 2023
By adding a bit of friction, Salesforce can ensure that they are entertaining the right target market — mid-size to large-size companies — and that their resources are being allocated effectively. This makes sure that the clients you entertain are truly invested in the process and are able to afford the longer-term services you have to offer.
Reporting Tools 137
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The Science of Product – Holly Hester-Reilly on The Product Experience
Mind the Product
AUGUST 18, 2020
A recovering music journalist and editor, he launched Amazon’s music stores in the US and UK, and has worked across sectors including museums and arts groups, online education, media and entertainment, retail and financial services. He’s held Head of Product roles at HSBC and Sai.
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What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)
Lenny Rachitsky
JULY 21, 2024
He’s the vice chairman of Ogilvy UK, the author of Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life , and the founder of Nudgestock, the world’s biggest festival of behavioral science and creativity.
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20 Years of Product Management in 25 Minutes by Dave Wascha
Mind the Product
AUGUST 11, 2017
Since then he’s had his share of successes and failures in a storied career spanning the US and Europe, and in this entertaining and insightful talk from Mind the Product San Francisco he distills those 20 years into twelve key lessons. Dave Wascha started as a product manager 20 years ago working on Internet Explorer 4.0.
Keeping Track Of Your HEART – Tomer Sharon on The Product Experience
Mind the Product
JANUARY 14, 2020
After launching Amazon’s music stores in the US and UK, Randy has worked with museums and arts groups, online education, media and entertainment, retail and financial services. A recovering music journalist and editor, Randy has been working as an interactive producer and product manager across the US and UK for nearly 20 years.
Product Research 185
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12 Strategic Customer Engagement Tactics [+ Examples]
Userpilot
JUNE 30, 2023
Incorporate gamification into your customer experience to make your product more entertaining. It makes your product more entertaining and captures your users’ attention to keep them engaged. It effectively motivates users and creates a captivating experience by infusing elements of fun and entertainment into the platform.
Making things people want
Intercom, Inc.
JULY 11, 2018
Maybe your customers want to be entertained, or spend more time with their friends, or understand what projects teammates are working on, or maybe they want to project growth for their business. A strong understanding of the outcome customers want , and how they currently get it, is essential for you to succeed in product development.
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Trouble Engaging Stakeholders? Create Some FOMO
dscout People Nerds
JULY 31, 2023
Facilitating entertaining sessions can make all the difference. Sometimes stakeholders don’t realize the real value of what you’re providing.
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