Product Management Roles: Whose Job is it? [+Webinar]

280 Group

You can think of the differentiation as “inbound” vs. “outbound.”. The Product Marketing Manager owns “outbound” communication – messages to the market that drive motivation to acquire the product.

7 Reasons Why Products Fail

280 Group

Competition : Closing of feature gaps, increased market share, creating differentiation. Outbound marketing is key to communicate to candidate buyers, users, and influencers. What is product failure, anyway?

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Product Manager vs Product Marketing Manager

280 Group

It’s often said that a Product Manager has a more inbound focus, while a Product Marketing Manager has a more outbound focus. Defines the Whole Product concept to ensure value and differentiation.

Dear Strategy: 058 SEO, SEM, and Other Marketing Strategy Trends

Dear Strategy

That being the case, what usually differentiates product strategies from business strategies simply has to do with the level of detail that will be covered at the tactical level. The other differentiating factor is that, whereas a product strategy will cover all of the markets that a product will be sold into (not always grouped together, but certainly all covered in one plan), a marketing strategy is usually focused on one singular market at a time. Inbound and Outbound Marketing.

Finding Product-Market Fit – Expert Advice From Prowly’s CEO Joanna Drabent

Userpilot

Going global was difficult for Prowly, but after a year and a half, they found that their differentiating factor was catering to SMBs rather than enterprises. Differentiating from the competition. In Prowly’s case, its differentiating factor was the price.

8 steps to craft a winning sales strategy, according to industry leaders

Inside Intercom

When done correctly, your sales strategy will help your sales team execute with focus – SMB or enterprise, inbound or outbound, hunting or farming. Establish clear, differentiated roles on your sales team. Establish clear, differentiated roles on your sales team. Let’s take inbound sales and outbound sales, for example. Inbound and outbound require vastly different skills and workflows.

Growth is getting hard from intensive competition, consolidation, and saturation

Andrew Chen

Outbound used to be painstaking and manual. Today, there are many sales tools that make outbound more accessible (Mixmax, Outreach, insidesales.com etc), which automates part of the process but also generates more noise and competition. Products trying to deepen differentiation by solving hard(er) problems/tech. There seems to be a deepening in both monetization, differentiation, and personalization to help open up growth. The end of the cycle.

The Activities of a Strategic Product Manager

ProductPlan

Try these inbound/outbound efforts exercise by dividing your PM activities into either an “inbound effort” or “outbound effort” bucket. Common outbound effort activities include: Competitive differentiation.

Why customer engagement is the key to business growth in 2022 and beyond

Inside Intercom

When a prospect is intrigued by your outbound marketing and reaches out to your support team to ask a question, is that a marketing, sales, or support issue? As a result, digital technologies are being seen as the critical differentiators they are.

Why Most Companies Fail At Moving Up or Down Market

Brian Balfour

As a result they've differentiated their product on the things that enterprise customers care about: customization, security, and scale (that's their Market Product Fit). Because of that, they use Outbound Sales to sell (Product Channel Fit). Because they use Outbound Sales they must have High ACV's to support the channel (Channel Model Fit). As a result they've differentiated their product on “All In One” since thats what mid-market customers care about.

What is proactive support?

Intercom

But now that customer experience has become a critical differentiator for modern consumers, this reactive approach to customer support is no longer good enough.

A Lean Alternative to a Business Plan: Documenting Your Product/Market Fit Hypotheses

Sachin Rekhi

This is what will help differentiate your solution from just a "vitamin" to being a "pain killer" if you are addressing problems so painful that any improvement to the problem space would be a welcome addition to your target audience. Strategic Differentiation. Strategic differentiation could be better data that you have access to, a simpler user experience, more sophisticated functionality, a cost advantage, or so many other elements of differentiate too numerous to list.

Make the most of every customer interaction with the Engagement OS

Inside Intercom

Which makes customer experience (CX) the most important differentiator and success factor your business has. On your site, in product, in-app, on web, or on mobile, inbound and outbound – the messaging possibilities are endless.

A simple and comprehensive guide to value chain analysis

Cacoo

Differentiation. Leading on a differentiation strategy is tricky because you need to supply a product or service that no one else offers. Differentiation leadership examples include Dyson and Apple. Outbound Logistics. Support activities — especially those regarding technical innovation and HR management — can provide a valuable source of differentiation advantage as businesses become more innovative and markets more competitive.

How to use in-app messaging to retain your best customers

Inside Intercom

Chats and Posts: In Intercom, you can send outbound chats and posts in both mobile and desktop apps. Differentiate between the ongoing “always-on” messages needed for common user goals and the one-offs for product updates and general announcements.

A New Inbound Approach To Customer Success

Gainsight

Inbound marketing was the concept upon which we founded HubSpot: that outbound, interruption-based marketing was going extinct, and instead of interrupting people to get their attention, you needed to start attracting an engaged audience to grow bigger and better. You’re building differentiation through the customer experience. If you’re familiar with HubSpot, then the word that probably comes to mind is “inbound.”.

What do you look for an investment? How long should a founder be without salary? And other Q&A

Andrew Chen

Or technology differentiation! Stay outbound. Dear readers, I recently hosted an AMA on Quora where folks asked a bunch of really fantastic questions. Thanks to Adam D’Angelo and Alecia/Adrienne for getting this set up. Wanted to share a couple of the most upvoted answers below: What do you look for in an investment? How long should a founder be without salary? What distribution channels should a new consumer internet startup consider in 2019?

5 customer acquisition strategies for winning new customers

Inside Intercom

In today’s world, you’ll only win by acquiring customers in a way that differentiates you from the crowd and builds an enthusiastic customer base that sticks around. Go to town on channels that you can turn on and off, like outbound or cold email or advertising. You can spend months working on a great idea, pour tons of time and energy into crafting the perfect marketing, but without customers your business will cease to exist.

Product Service Management as a Growth Lever in your SaaS

Userpilot

As a quick note, this is where “customer success” differentiates itself from “customer service and support”: While customer service and support are offered upon request, customer success teams should often be facilitating engagement with their users at various times throughout their journey.).

Finding & Nurturing Top Talent | Elpie Bannister & Alex Yang | BoS Europe 2019

Business of Software Conference

Other organisations, like Google, offer fantastic learning opportunities and growth progression and we believe that most NGOs will also try to differentiate on their organisational purpose. There’s inbound hiring and there’s outbound hiring. Outbound hiring is the opposite.

Why Product Needs to Work with Customer Success to Achieve PLG

Userpilot

As a quick note, this is where “customer success” differentiates itself from “customer service and support”: While customer service and support are offered upon request, customer success teams should often be facilitating engagement with their users at various times throughout their journey.).

BrowserStack’s Mark Rudden on hypergrowth in a global pandemic

Inside Intercom

We have business development doing inbound and outbound. There are tons of companies that on the surface all look very similar, and even talking to them, sometimes, it felt very similar, and I needed a way to differentiate between some of the opportunities that were around in Dublin.

What do you look for an investment? How long should a founder be without salary? And other Q&A

Andrew Chen

Or technology differentiation! Stay outbound. Dear readers, I recently hosted an AMA on Quora where folks asked a bunch of really fantastic questions. Thanks to Adam D’Angelo and Alecia/Adrienne for getting this set up. Wanted to share a couple of the most upvoted answers below: What do you look for in an investment? How long should a founder be without salary? What distribution channels should a new consumer internet startup consider in 2019?

How to Think About Scaling Your Customer Success Team

Gainsight

A million things going on outbound-driven, rapidly changing. At Pulse 2016, SaaStr’s Customer Success for Start-ups track was one of the most popular series of sessions in the entire conference.

Conversational support isn’t just a nice-to-have – it’s make or break

Intercom

In a crowded marketplace, 32% of respondents say that being able to scale their support has given them increased differentiation or advantage relative to competitors. Outbound messaging (70%). Not too long ago, customer support was viewed as a cost center, not a value driver.

A playbook for the impatient SDR: 4 key tips to grow your sales career

Inside Intercom

Buyers now have more information than ever before, inbound and outbound SDRs have to change their approach to capture buyer interest and add value, and the skill set needed to be successful has changed. This is accomplished through inbound qualification, or from outbound outreach to prospective customers. SDRs who do this perform better in interviews and differentiate themselves from candidates who have similar quota attainment numbers as SDRs.

Sparking conversations: How every team can benefit from conversational support

Intercom

Increased market share (42%) , increased differentiation or advantage relative to competitors (32%) , and better informed business and R&D decisions (29%). It’s clearer than ever that customers (and businesses) prefer conversational support.

Brex’s Michael Tannenbaum on fintech growth strategies

Inside Intercom

The differentiated insight was that everybody in a startup is searching “How do I set up payroll for a startup?” But that would roll up into email marketing – or that would roll up into email campaigns that are branded to existing customers versus in-funnel customers versus new customers, and then it would roll up into email, which would roll up into outbound, which would roll up into marketing.