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Why customer engagement is the key to business growth in 2022 and beyond

Intercom, Inc.

When a customer reaches out with a question while they’re on a free trial, is that a support issue or a sales issue? When a prospect is intrigued by your outbound marketing and reaches out to your support team to ask a question, is that a marketing, sales, or support issue? The answer is yes – it’s both.

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The Activities of a Strategic Product Manager

ProductPlan

Try these inbound/outbound efforts exercise by dividing your PM activities into either an “inbound effort” or “outbound effort” bucket. Common outbound effort activities include: Competitive differentiation. Customer communication/experience. Customer interviews. Product planning. Product strategy.

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Make the most of every customer interaction with the Engagement OS

Intercom, Inc.

This ability to shift models, create product lines, and push them out to customers rapidly has changed everything. Which makes customer experience (CX) the most important differentiator and success factor your business has. The Engagement OS is a unified platform for all customer-facing teams to use together.