Why customer engagement is the key to business growth in 2022 and beyond
Intercom, Inc.
MARCH 28, 2022
When a customer reaches out with a question while they’re on a free trial, is that a support issue or a sales issue? When a prospect is intrigued by your outbound marketing and reaches out to your support team to ask a question, is that a marketing, sales, or support issue? The answer is yes – it’s both.
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