How live chat can warm up your cold outbound leads

Inside Intercom

For instance, if you receive an email from me with a case study, and you click on the case study, you’ll be greeted with a Visitor Auto Message, or a proactive live chat message, inviting you to chat with me. As an outbound SDR, this approach has drastically reduced the amount of time it takes me to schedule demos, and also creates meaningful, personal engagement at scale. I typically see near 100% open rates for these types of messages and an over 25% reply rate.

Sales Hacker’s Max Altschuler on selling more with less

Inside Intercom

That means your focus should be on building the right customer profile and developing precise messaging to reach them. We just had to figure out the messaging, the timing, and how we were going to go about pulling our current audience into the new stuff while also selling to a new audience. Is it transitioning from inbound to outbound sales? Max: For the most part, it’s outbound efficiency. Are you doing outbound?

A new dawn for the business messenger

Inside Intercom

Messaging uniquely allows people not sharing the same physical space to interact in very human ways. Very soon we’ll add the ability for our Operator bot to automatically insert apps based on criteria you define, and for you to insert apps into outbound auto messages. Updates business messaging Messenger Product LaunchToday is a big day for our customers. We’re releasing the biggest ever update to our Messenger.

The Phenomenal Product Manager: Product Marketing versus Product Management

280 Group

The easiest way to think about the difference between these two is to think of them as inbound and outbound. Outbound (Product Marketing) makes sure that once these products are ready, they get launched and marketed effectively to the target customer base.

Optimizing internal product communications

Folding Burritos

If we stop to think a little bit about our internal communication strategy we can be both more effective in getting the message through, and reduce the amount of time we spend on this (having specialized communication tools for PMs would help even further, but I’m working on that ).

The Right People in the Right Roles

The Product Bistro

Often, product managers are expected to wear multiple hats, in particular to play Product Owner for the Scrum team, to be the business owner or the true Product Management function, and to be the outbound marketing expert and wear the Product Marketing hat. All that messaging, content creation, social media activity, meeting with analysts, event planning and execution, working with corporate communications, and handling launch/rollout activities.

Capture your invisible pipeline of sales leads

Inside Intercom

The most common way to think about leads is to put them in two buckets: inbound and outbound. And unlike your visible pipeline of inbound and outbound leads, your invisible leads can’t be called or emailed.

What we shipped: 10 new features and updates to make using Intercom even easier

Inside Intercom

Introducing Outbound. There are a lot of different ways to interact with your visitors and customers using Intercom, and we know from your feedback that sometimes it could be hard to choose the most appropriate variety of message to use. Answer Bot for ongoing messages.

How sales teams can use video to turn leads into customers

Inside Intercom

A lot of our time and energy is spent trying to engage potential customers with outbound messaging. But all too often, emails can get lost in the deluge of prospects’ inboxes – particularly when so many outbound messages are requesting leads make room for a “15-minute call”, as our co-founder Des Traynor has pointed out. We used a simple browser extension to record personalized messages for each lead.

What we shipped: 13 new features to drive conversions and enable better conversations

Inside Intercom

Embed apps right inside your messages. Our Messages product has always been a great way to welcome, onboard and connect with people in your product and on your website. (In In fact, we see that in-app messages get 3X the open rates compared to email!) Now with apps in your messages, you can do even more. Embed apps right inside a message to drive actions, engage your audience and grow your business.

6 Less Known Customer Success Best Practices to Reduce Churn and Improve Retention [+Case Study]


We then review how we met their expectations on the Business Review call in the 3rd month and we simply help them build their outbound strategy. After that, we’re trying to learn from them about what kind of people they’re looking to target with their outbound campaigns.

Sujan Patel on scaling growth with chatbots

Inside Intercom

Sujan: Mailshake is an outbound sales tool. I might actually know the persona, and I know something’s going on where we can actually now do some outbound outreach.” So, if somebody from Microsoft looks at your site, boom: you can go outbound to the right person.

How Your Software Demo Can Make Your Product Sell Itself


It also means that your salespeople are caught up in demos when they could be doing some outbound work. Rather than a simple product tour, contextual onboarding presents the right user with the right message at the right time. When we say software demo, what comes to mind?

Demo 83

How to run a successful beta in 7 steps

Inside Intercom

Jump on customer calls and send targeted messages based on usage of the beta to gather feedback. An example of this was enabling customers to capture an email and replace the standard conversational reply on outbound messages. When it comes to beta messaging at Intercom, we rely primarily on messages sent via our own Intercom messenger. We use tags to manage beta participants and send messages that are contextual to them being in the product.

A New Inbound Approach To Customer Success


Inbound marketing was the concept upon which we founded HubSpot: that outbound, interruption-based marketing was going extinct, and instead of interrupting people to get their attention, you needed to start attracting an engaged audience to grow bigger and better.

Inbound Marketing is actually just a myth…

The Product Coalition

Instead of the old outbound marketing methods of buying ads, buying email lists, and praying for leads, inbound marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be. Focusing again on HubSpot’s definition of ‘Inbound’ marketing- let’s be clear that it cannot and does not ‘delight over time’ because all these tactics are, are tools to deliver a message.

How to achieve 2,500% revenue growth: 5 lessons from Paddle’s Ed Fry

Inside Intercom

Last season, Stripe’s Jeanne DeWitt shared how the payment-processing company developed “the universe” – a giant database of companies they could target through outbound sales. Your messaging is off. These companies obviously have an amazing product.

Spendesk’s Nicolas Marchais on evolving with your market

Inside Intercom

It’s safe to say he’s learned a thing or two about adjusting his message and product for each unique customer persona. “How can I push my message while still capturing existing intent from the market?” How can I get my message heard?

Marketing doesn’t stop when you’ve acquired a customer

Inside Intercom

I wrote our docs , hosted our webinars , created our help videos and managed our outbound messaging to customers. Just set up a recurring automatic message to all your new signups (using a tool like Intercom , naturally ) with a link to your registration page.

Meet the Intercom App Store: Helping customers and partners grow

Inside Intercom

Over the past three months, we’ve been hard at work making many improvements to the Messenger Framework and extending the surfaces where apps can be used, like outbound messages and on mobile. It’s rare that one product manages to solve all of your needs or the needs of your customers – no matter how extensive or well designed it is. We all use a plethora of tools to collaborate, communicate and get our work done on a daily basis.

9 essential sales steps you need to grow your SaaS startup

Inside Intercom

“You will be better served in the long run if these are viewed more as product collaborators” It can also help shape marketing messaging. In the early stages of most SaaS startups’ lives, the CEO or founder often acts as the initial head of sales.

5 Mistakes You’re Making When Sharing Your Product Roadmap


Engineering will focus on technical implications, while marketing will want to know how the product stacks up against the competition and what kinds of content and outbound activities they can plan around coming releases. Product managers interact with many parts of the organization on a regular basis, but it’s usually either asking for specific information or soliciting input on very discrete items.

5 customer acquisition strategies for winning new customers

Inside Intercom

Go to town on channels that you can turn on and off, like outbound or cold email or advertising. Then, if a team has invited a couple people, have they exchanged any messages? You can spend months working on a great idea, pour tons of time and energy into crafting the perfect marketing, but without customers your business will cease to exist. All future growth hinges on one thing – customer acquisition.

Get personal: Say hello to account-based marketing in Intercom

Inside Intercom

” Typical ABM channels include targeted outbound emails, webinars or ad campaigns. Now when your target accounts visit your website, you can choose to greet them with a personalized message from their dedicated account owner.

License to sell: 5 strategies to hit your sales quota

Inside Intercom

If you’re an outbound SDR , you may not know if the phone number you have is going to connect you to the right person or if that person you’re calling is in the market for what you’re selling. I use the snooze button to remind myself to follow up with leads who haven’t responded to my last message. In sales, there’s one number we obsess over – our quota. As soon as one month ends and another starts, we can’t help but ask, how am I going to hit my number?

Clearbit’s Matt Sornson on driving growth with data and content

Inside Intercom

One was about automating your outbound sales effort, which was a topic we talk about a ton – but very few customers at that point had been able to do it end to end. Internally, we call it “the reveal loop”: it’s using an IP intelligence product to take an IP address, map that to a company, and then send automated outbound email to the likely buyers at that company. When used correctly, data can powerfully enrich sales and marketing efforts and help any business fuel growth.

B2B 74

Create user manuals and training guides way faster than ever before

The Product Coalition

I’d say our primary challenge was always building the right outbound sales process. It’s simple and has a wide range of functionalities that make customer messaging smooth and easy.

The Sales Summit: The trends and challenges shaping the future of sales

Inside Intercom

We do some interesting things in terms of implementing automated text messaging and leveraging chatbots and things to that nature. Because you sent me an email, you called me, you sent me a text message.

Demo 55

A playbook for the impatient SDR: 4 key tips to grow your sales career

Inside Intercom

Buyers now have more information than ever before, inbound and outbound SDRs have to change their approach to capture buyer interest and add value, and the skill set needed to be successful has changed.

Brex’s Michael Tannenbaum on fintech growth strategies

Inside Intercom

As we’ve gotten bigger, we’ve had to broaden our product and broaden our messaging. That is the message, because if you’re tracking everything, it actually lets you try more things.