Userpilot

NOVEMBER 21, 2023

TL;DR Product managers often don’t get the due recognition for their work and their role is often marginalized by frustrated leadership or other teams. Instead of staying in the zone of most competence, divide your attention across all aspects of the product, like the business, tech, and UX. Let’s dive in!

Technical Review 82

Technical Review User Testing Product Management Product Manager 82

Mixpanel

APRIL 18, 2024

For one, in an ideal scenario, any new feature release requires a healthy amount of testing and, unlike B2C companies which build for general consumers and might have millions of users, most B2Bs are lucky to have a few thousand people regularly using their products. For example: What is the feature? Who is it designed for? How does it work?

Data Visualization 101

Data Visualization B2B User Testing Customer Feedback 101

The Product Coalition

NOVEMBER 14, 2023

We’re a non-profit, but design and technology-wise we operate more with a B2C mindset because our founder comes from the B2C world (he created Shopzilla, which he later sold to become TikTok). I can usually immediately tell if they have an eye for B2C design that matches what I’m looking for. Here’s what I look for: 1.

User Testing 122

User Testing Startups B2C Product Research 122

The Product Coalition

MARCH 23, 2022

I apply this lens to a startup that develops solutions in the health-tech market. While this article focuses on startups in B2B markets, we can extend it to B2C and B2B2C, while some considerations might be different. Technological considerations must include the collection and use of data. This might require a partner strategy.

Startups 126

Startups Fractional CTO Technical Review Software Review 126

The Product Coalition

FEBRUARY 15, 2021

All startups built double-sided marketplaces, serving B2C as well as B2B customers. Therefore, the first question any aspiring agile startup should answer for itself is simple: is it a sales-driven, product-driven, or tech-driven enterprise? ‘Fast-growing’ in the sense of this article refers to startups of at least 200 staff strong.

Agile 177

Agile Startups Technical Review Software Review 177

Fearless Product

JULY 10, 2019

In this episode see and hear how 5 product leaders describe the superpower that has most helped them succeed in multiple product leadership roles in B2B, B2C, startup, growth and mature companies. Share what was most useful to you by leaving a review. Share what was most useful to you by leaving a review.

Technical Review 40

Technical Review Leadership Product Research B2C 40

Fearless Product

JULY 10, 2019

In this episode see and hear how 5 product leaders describe the superpower that has most helped them succeed in multiple product leadership roles in B2B, B2C, startup, growth and mature companies. Product leaders featured in this episode with links to their bio videos: Troy Anderson, Chief Product & Technology Officer, SPINS.

Technical Review 40

Technical Review Leadership Product Research B2C 40

Fearless Product

JULY 10, 2019

In this episode see and hear how 5 product leaders describe the superpower that has most helped them succeed in multiple product leadership roles in B2B, B2C, startup, growth and mature companies. Product leaders featured in this episode with links to their bio videos: Troy Anderson, Chief Product & Technology Officer, SPINS.

Technical Review 40

Technical Review Leadership Product Research B2C 40

Mironov Consulting

JULY 27, 2023

Lately, I’ve been writing a lot about entirely predictable goal misalignments between the maker side (product, engineering, design) and the go-to-market side (sales, marketing, customer success) of tech firms, especially at B2B/enterprise software companies.  That   “ BNP Paribas is the largest bank in France.  We

Information 98

Information Weak Development Team Reporting Tools Technical Review 98

The Product Coalition

FEBRUARY 12, 2021

As data scientists and environmental engineers with our own air quality technology and APIs, we realized we were equipped to answer this demand?—?and and so our B2C product design journey began. when many other sources of this information go offline due to blackouts or damage.

Data Visualization 86

Data Visualization Research Software Reporting Tools User Testing 86

Fearless Product

JULY 10, 2019

In this episode 5 experienced product leaders who've led product at start-up, growth and mature companies in B2B and B2C markets share their tried-and-true approaches to product prioritization and the critical importance of a North Star. Share what was most useful to you by leaving a review. HOW DO YOUR PRODUCT TEAMS PRIORITIZE?

Technical Review 40

Technical Review B2C Leadership Feedback Software 40

Fearless Product

JULY 10, 2019

In this episode 5 experienced product leaders who've led product at start-up, growth and mature companies in B2B and B2C markets share their tried-and-true approaches to product prioritization and the critical importance of a North Star. Troy Anderson, Chief Product & Technology Officer, SPINS. Feedback is a gift!

Technical Review 40

Technical Review B2C Leadership Feedback Software 40

Fearless Product

JULY 10, 2019

In this episode 5 experienced product leaders who've led product at start-up, growth and mature companies in B2B and B2C markets share their tried-and-true approaches to product prioritization and the critical importance of a North Star. Troy Anderson, Chief Product & Technology Officer, SPINS. Feedback is a gift!

Technical Review 40

Technical Review B2C Leadership Feedback Software 40

Usersnap

MARCH 16, 2023

Traditionally, we think about businesses being either B2B or B2C, however, there’s also a third model that combines the two. B2B companies that need help marketing their products or services can partner with B2C online shops. Other examples include a B2B product supplier buying leads from a B2C entity.

Feedback Software 52

Feedback Software User Testing Customer Feedback Customer Experience 52

Product Talk

FEBRUARY 28, 2024

Kelsey Terry is the former Director of Product at Going , a B2C SaaS company that helps members save between 40–90% off airfare. Next, their tech lead created some lo-fi mockups in FigJam. The product team at Going includes product management, product design, and a flight experts team.

Product Research 239

Product Research Onboarding KPIs Feedback Software User Testing 239

Userpilot

APRIL 7, 2023

Collect market research insights from industry reports, census data, Google trends, user persona canvas and surveys, social listening, discovery interviews , and customer reviews. B2B customer insights vs B2C customer insights B2B insights focus on businesses as customers, while B2C insights focus on individuals as customers.

Data Visualization 86

Data Visualization Analytic Tools Feedback Software Research Software 86

UX Planet

FEBRUARY 1, 2024

Here’s a generic template to get you started: Identifying UX User Personas for Enterprise Applications Special considerations for enterprise UX personas are crucial due to the unique context and demands of the business environment. This can range from onboarding new software to ongoing technical support.

User Testing 52

User Testing Research Software Feedback Software Analytic Tools 52

Intercom, Inc.

JULY 9, 2020

In many ways it offers him a unique perspective which he shares with us here – from his early days exploring search as a means to supporting his gaming tournament websites to spearheading the growth of an increasingly important tech discipline. So one example is that we vet all of the reviews, right?

Analytic Tools 199

Analytic Tools Research Software Data Visualization Technical Review 199

AB Tasty

MARCH 3, 2024

Let’s start off with the three technical reasons why CRO places such importance on conversion rates: Conversion is a generic term. Due to the aforementioned reasons, the conversion rate is the starting point of all CRO journeys. Why is conversion rate so important? However, conversion rate on its own is not enough.

Software Review 52

Software Review Systems Review B2C Technical Review 52

Intercom, Inc.

DECEMBER 21, 2021

Throughout the year, we’ve talked to business leaders, experts, and pioneers about all kinds of topics: from creating world-class customer experiences to the challenges of running a business during the pandemic, from being an ally and addressing gaps in diversity to building technical leadership careers.

Reporting Tools 118

Reporting Tools Feedback Software Research Software Technical Review 118

UX Studio

SEPTEMBER 6, 2023

Not long ago, we noticed an interesting trend: even businesses that had nothing to do with the usual tech sector were seeking UX studio’s help to improve their websites and apps. When it comes to average purchases on a B2C platform, individual decisions are usually impulsive and driven by momentary preferences, emotions, and desires.

User Testing 59

User Testing Customer Feedback Research Software B2B 59

Userpilot

MARCH 24, 2024

Review generation user flow. For a B2C company like Spotify, they’ll need a music app user flow, an e-commerce payment flow, and so on. Review generation user flow Positive reviews help build social proof and make it easy to acquire new users. However, there’s a delicate science to requesting reviews.

Data Visualization 95

Data Visualization Customer Feedback Analytic Tools User Testing 95

The Product Coalition

DECEMBER 15, 2020

Therefore, we decided to share our experience on how to create a product card in a B2C mobile app so that it leaves no doubts among users. This is especially important for apparel and accessories, as users might want to review the accessories or prints carefully. Use tables for technical specifications of the products.

Feedback Software 127

Feedback Software Technical Review User Testing Customer Feedback 127

Product Talk

SEPTEMBER 1, 2021

Our ultimate goal at Human API is to have a B2C play where we create a marketplace for the consumer to do even more with their health data,” says Lisa. While Human API is a discovery-friendly company, the tech lead and designer hadn’t done this type of discovery work before. Slack communication is a push and pull. Tweet This.

Product Research 220

Product Research User Testing Technical Review Data Visualization 220

Mironov Consulting

AUGUST 8, 2017

Especially in B2C or B2B2C markets where our tech is part of a long value chain: perhaps our software helps some employee collect data to tune a service that improves delivery of some consumer product… Creating real-world value is a multi-step process involving many players. Bonus points for clarity. Just this once.

User Testing 101

User Testing Customer Experience Analytic Tools Research Software 101

Mironov Consulting

JUNE 28, 2018

I’m often asked by B2C product managers how B2B companies are different, or about switching between the two. Business-to-consumer (B2C) targets individuals and families. B2C, SMB and Enterprise companies not only behave differently, they are structured differently. Unstated B2C Assumptions. What’s B2B?

Enterprise 105

Enterprise User Testing Data Visualization Product Research 105

The Product Coalition

JULY 18, 2021

Ideas need to sink in, some research is due, and there is a natural evolution process until everything falls into place. A decision on the next big bet isn’t as hard to change as the decision on whether you are a B2B or a B2C company. For example, can you make a huge leap without developing completely new technology?

Product Strategy 182

Product Strategy Strategy Research Software Technical Review 182

The Product Coalition

JANUARY 27, 2024

There’s a clear distinction between technical and business-oriented roles, as well as between those focused on B2C and B2B markets. This can include Net Promoter Scores (NPS), customer satisfaction surveys (CSAT), and user reviews. For example.

Feedback Software 129

Feedback Software Analytic Tools Onboarding KPIs B2B 129

Userpilot

JULY 30, 2021

The different types of product managers include the traditional product manager, the product owner, the growth product manager, the technical product manager, and the platform product manager. Type of product (B2B, B2C). Technical Product Manager role. What does a product manager do? Product leadership style. Evaluating ideas.

Feedback Software 98

Feedback Software Research Software Reporting Tools Product Research 98

Gainsight

NOVEMBER 1, 2022

Over the past few years, SaaS’s purpose-built technologies and strategies have helped our industry withstand the ups and downs of the market. It was a hard decision to make because no CEO wants to hire people and then have to let them go due to his/her business decisions. Resilience gets you through. Prosilience gets you ahead.

Feedback Software 52

Feedback Software Customer Experience Technical Review User Testing 52

Gainsight

APRIL 10, 2023

While tech companies witnessed unprecedented growth over the past couple of years, 2023 is a whole new game. B2B customers are expecting round-the-clock help (similar to B2C customers). CS teams are struggling with burnout, as they’re being asked to do more with less and deliver on customer expectations.

Data Visualization 59

Data Visualization Analytic Tools Customer Experience Research Software 59

Centercode

OCTOBER 28, 2020

For nearly two decades, Centercode has provided leading platform and managed service customer testing solutions that help companies turn good technology into great products. “But due to the many mounting complexities of today’s needs, it often struggles to do so.

User Testing 69

User Testing Reporting Tools Feedback Software Research Software 69

ProductPlan

OCTOBER 1, 2020

We’ve written about the best conferences for product managers here —today let’s review the can’t miss conferences for product leaders (executives, C-Suite, and the like). This conference has targeted sessions and speakers for product managers, business leaders, and technology marketers. Gartner Tech Growth & Innovation Conference.

Research Software 86

Research Software Onboarding KPIs Technical Review Agile 86

Mind the Product

JANUARY 30, 2019

Listen if you’d like to learn more about: The fundamental way marketplaces differ from other B2B and B2C models. Links mentioned in this episode: Sangeet Paul Choudary – in the Harvard Business Review ( Pipelines, Platforms, and the New Rules of Strategy ) and his personal site. Using metrics to drive product decisions.

Product Research 81

Product Research B2C Technical Review Entertainment 81

Product Management Lessons from the Trenches

JULY 10, 2018

Two years ago this week, I started work as the first VP of Product Management at NTENT - a company with huge, rapidly growing market, world-famous CTO, seasoned executives and engineering team, and core technology that only a handful of companies in the world possess. Review company documents and presentations. Do your research.

User Testing 150

User Testing Research Software Feedback Software Reporting Tools 150

DemandMatrix

JUNE 21, 2018

Decoding and understanding customer behavior has always been a priority for both B2B and B2C marketers. Or does it make sense to start reviewing different ways by which you can understand more about your target audience’s behavior? As a B2B marketer (or tech marketer!), It all depends on how one interprets the data after all.

Data Visualization 40

Data Visualization Analytic Tools Technical Review Marketing 40

DemandMatrix

JUNE 21, 2018

Decoding and understanding customer behavior has always been a priority for both B2B and B2C marketers. Or does it make sense to start reviewing different ways by which you can understand more about your target audience’s behavior? As a B2B marketer (or tech marketer!), It all depends on how one interprets the data after all.

Data Visualization 40

Data Visualization Analytic Tools Technical Review Marketing 40