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Later’s Farhan Virji on adapting B2C support strategies for B2B teams

Intercom, Inc.

On the surface, B2B customer support issues might look quite different from those of B2C. But despite these differences, Farhan Virji , VP of Customer Happiness at Later , believes that there is actually quite a lot that B2B support teams can learn from their B2C colleagues. 3 B2C support trends and lessons learned.

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How to get started with a competitive positioning strategy


Competitive positioning is a way to assess the market, suss out your competition, and work out whether your offering is a viable means of making money. Research part 1: Qualitative research for competitive positioning. Any good positioning strategy begins with plenty of research. Define your competitive positioning approach.


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Beyond launch day: How to plan successful B2B product rollouts


For one, in an ideal scenario, any new feature release requires a healthy amount of testing and, unlike B2C companies which build for general consumers and might have millions of users, most B2Bs are lucky to have a few thousand people regularly using their products. They’re the end consumers of this training, after all.

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What I Look For in a Senior Designer Portfolio at a Consumer-Facing Early Stage Startup

The Product Coalition

I recently completed the process of hiring for a Head of Design role at my current company and was surprised when I couldn’t find much quality content anywhere (YouTube, Medium, even Google) on how to assess a designer’s portfolio, especially a designer for a senior leadership position. Beautiful and intuitive visual and UX design.

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15 B2B Marketing Strategies to Drive Conversion and Growth


Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level!

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Staff Product Manager vs Senior Product Manager – Which Role is Right for You?

The Product Manager Coach Blog

Two positions that often cause confusion are Staff Product Manager and Senior Product Manager. This skill is crucial in aligning product features with the needs of B2C, B2B, and enterprise customers, ensuring a tailored approach that addresses diverse market requirements and expectations. Which one is right for you?

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Market Segmentation: The Key to Unlocking Your Product’s Marketing Potential in B2B

Product Management University

In direct B2C marketing, market segmentation usually involves segmentation based on demographics, behavior, geography, and so on. Personas are an important factor in your positioning , but the one thing you can’t do is estimate the size of a market using personas. healthcare, retail), size of the organization (e.g.,

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