Innovatemap

JULY 8, 2021

With the increasing demand for streamlined B2C communication that limits face-to-face interaction, many tech companies have paved avenues for success. We also identified inconsistencies with the existing brand identity and the vision Jeff had for the company. Enter Innovatemap.

Naming 52

Naming Branding B2C User Testing 52

Alchemer Mobile

NOVEMBER 21, 2019

But ask yourself: How do people discover your brand? Although the buying cycle for a B2C customer varies vastly from a B2B customer, they both have one key thing in common: What people say and feel about you carries more weight than any awesome marketing campaign you put in place. It was always seen as a bottom-of-the-funnel priority.

Customer Experience 147

Customer Experience Customer Feedback User Testing B2C 147

Lenny Rachitsky

DECEMBER 12, 2023

Welcome to this month’s ✨ free edition ✨ of Lenny ’ s Newsletter. Each week I tackle reader questions about building product, driving growth, and accelerating your career.

User Testing 84

User Testing B2C Product Research B2B 84

The Product Coalition

MAY 24, 2023

If we look at the best explainer video examples, we see what makes them stand out: the product advertised is positioned as a tool for solving specific problems. One of the videos made at Alconost using this logic was about Interacty, a platform for creating branded games and other interactive content that helps in marketing.

Customer Experience 117

Customer Experience Advertising User Testing Customer Feedback 117

Userpilot

OCTOBER 15, 2022

B2B customer experience differs from B2C because it’s rooted in building trust over the long term. B2C sales cycles are shorter so factors like speed are more important. Difference between B2C and B2B customer experience. B2B businesses typically have longer and more complex buying processes than B2C.

Customer Experience 98

Customer Experience B2B User Testing Customer Feedback 98

Userpilot

APRIL 7, 2023

B2B customer insights vs B2C customer insights B2B insights focus on businesses as customers, while B2C insights focus on individuals as customers. B2B and B2C clients also differ in terms of their customer base, data sources, sales cycles, and marketing approaches. Their overall satisfaction level with your product.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Research Software 98

Intercom, Inc.

MARCH 28, 2022

Whether B2C or B2B, all businesses must now deliver digital experiences that are easy to use, delightful, and personal. With digital becoming an integral part of the new normal, those brands that can elevate the human experience will be able to make a lasting emotional connection with their customers, which then becomes transformational.”.

Reporting Tools 228

Reporting Tools Data Visualization Customer Communications Research Software 228

Usersnap

MARCH 16, 2023

Traditionally, we think about businesses being either B2B or B2C, however, there’s also a third model that combines the two. B2B companies that need help marketing their products or services can partner with B2C online shops. Other examples include a B2B product supplier buying leads from a B2C entity.

Feedback Software 52

Feedback Software User Testing Customer Feedback Customer Experience 52

Userpilot

MARCH 28, 2022

Content marketing involves creating and distributing engaging content to drive product/brand awareness, solve customer pain points, and eventually, generate demand. This is one of the easiest ways to get people to know and trust your brand, which in turn increases their chances of picking you over competing products. Source: SEMrush.

Product Marketing 98

Product Marketing Marketing Research Software Feedback Software 98

The Product Guy

JULY 18, 2019

Doing so will help you better support your team, but also identify and improve on the skills and areas you personally excel, helping you choose the right career path, strengthen your reputation, and building your brand and narrative. My career began atypically. Hence, I am best suited as a Product Owner.

Weak Development Team 137

Weak Development Team B2C Customer Experience Advertising 137

Userpilot

MARCH 24, 2024

Reduce churn : Users are far more likely to stick around when they have a positive, frictionless experience with your product. For a B2C company like Spotify, they’ll need a music app user flow, an e-commerce payment flow, and so on. This approach to review generation ensures you stay in control of your brand image.

Data Visualization 105

Data Visualization Customer Feedback Analytic Tools User Testing 105

Userpilot

NOVEMBER 16, 2022

B2B marketing automation is more complex than B2C since the B2B sales cycle is longer and often involves more than one persona. What is the difference between B2B and B2C marketing automation? If they had a positive experience using the product, they’re more likely to sign up. What is B2B marketing automation?

Feedback Software 98

Feedback Software Analytic Tools B2B Embedded Analytics 98

The Product Coalition

DECEMBER 15, 2020

Therefore, we decided to share our experience on how to create a product card in a B2C mobile app so that it leaves no doubts among users. Descriptive product name The name should reflect more than the product category and brand. It usually includes the category (shirt, watch, drill), brand, model, main features.

Feedback Software 127

Feedback Software Technical Review User Testing Customer Feedback 127

Alchemer Mobile

MARCH 18, 2021

Brands shifted focus to improving long-term retention. Brands only lost an average of 4% of consumers in this group thanks to precise segmenting and proactive, personalized outreach. And at the beginning of the COVID lockdowns, a lot of different industries, a lot of different brands saw huge boons inside of their apps.

User Testing 173

User Testing Webinar Data Visualization Feedback Software 173

Product Talk

DECEMBER 7, 2022

Whether you are brand new to conducting customer interviews or have conducted hundreds of customer interviews, this guide will cover everything you need to know including: What are customer interviews? In B2C contexts, you can almost always spend less money on an incentive with more perceived value than cash. Tweet This.

User Testing 198

User Testing Reporting Tools Customer Experience Research Software 198

Intercom, Inc.

AUGUST 20, 2020

What I tell people – particularly when it comes to brands – is that I see myself as like a consumer-facing anthropologist. The brand was very popular on Instagram and went viral around 2014, before there were many brands on Instagram. You can be described as many things. The fallout from hyperstimuli.

Research Software 243

Research Software Technology Telecommunications User Testing 243

Userpilot

MARCH 20, 2024

Understanding your market is essential for effectively positioning your product and ensuring it meets demand. This adaptable approach aids both individual consumers (B2C) by providing device-specific software access and businesses (B2B) by addressing a variety of software licensing and software monetization needs.

Analytic Tools 59

Analytic Tools Feedback Software Data Visualization Strategy 59

Usersnap

JULY 21, 2021

A few of the possible consequence of this fact are customer retention, stronger brand loyalty, and better engagement. Possible starting points for B2C companies include TrustPilot, TestFreaks, and Amazon. One thing to keep in mind is that the goal is to gather objective feedback, which may not always be positive.

User Testing 98

User Testing Customer Feedback Feedback Software Customer Experience 98

Gainsight

NOVEMBER 1, 2022

Here’s why SaaS, in particular, is uniquely positioned to help us change the recession narrative. With product-led growth (PLG) , you can lower your cost of acquisition, increase upsells and receive the type of ongoing product feedback that makes your brand stickier than duct tape. B2B communities.

Feedback Software 52

Feedback Software Customer Experience Technical Review User Testing 52

Feedback Loop

JANUARY 9, 2023

Emmanuel Probst is the global lead for brand thought leadership, senior vice president of brand health tracking at Ipsos, and author of the new book "Assemblage".

Product Management 52

Product Management Product Manager Branding Leadership 52

The Product Coalition

FEBRUARY 11, 2023

While each product and market will be different, a GTM strategy should identify a market problem and position the product as a solution. We typically see this model with B2C purchases in which a customer can find and buy a product via a website, like Netflix or Amazon. Four steps in creating a GTM.

User Testing 78

User Testing Research Software Feedback Software Strategy 78

Userpilot

NOVEMBER 20, 2022

You can also find distinct differences in ACV between B2B and B2C companies. An RJMetrics study revealed that the average B2B user has an ACV of $1,080, which is more than 10 times that of a B2C customer – $100. Provide personalized in-app flows to create a positive customer experience.

Feedback Software 98

Feedback Software Onboarding KPIs Customer Experience Customer Feedback 98

The Product Coalition

DECEMBER 11, 2023

But I have put that aside, accepted her kind offer to join for free, took a brand new notebook, and set out to learn. See if you can identify more such customers within the ones in your pipeline and if your assumptions about them being most suitable for the product continue to provide positive signals. I totally missed that!

User Testing 78

User Testing Product Marketing Marketing Customer Experience 78

Userpilot

FEBRUARY 20, 2020

… They also promote a company, its brand and ensure the consistency of the marketing message. That means it doesn’t include brand awareness. It also involves positioning your product. RELATED: 6 Product Positioning Strategy Misconceptions in a SaaS Business (and What You Can Do About Them).

Feedback Software 108

Feedback Software Research Software Product Marketing User Testing 108

Usersnap

JULY 15, 2020

According to Entrepreneur , great customer support strengthens your company’s brand, opens doors for partnerships, and increases retention — which is 5 times more profitable than acquisition. Accomplishing this requires special attention from the first brand impression all the way through purchase and usage.

User Testing 52

User Testing Customer Feedback Customer Experience Feedback Software 52

The Product Coalition

AUGUST 6, 2023

As Head of Product, I cover both B2C and B2B technologies. Valeria: Mercatus provides e-commerce solutions and empowers regional grocers to compete with national brands. Julian Dunn Julian Dunn, Head of Product at Airtime Rewards Tremis: Julian, what does Airtime Rewards do, and what do you do in your role as Head of Product?

Research Software 135

Research Software Reporting Tools Product Research User Testing 135

Userpilot

SEPTEMBER 14, 2023

Sending out pre-dunning emails regularly to confirm information (such as which credit card will be charged and the current billing permissions customers have set) will create a more positive customer experience than only emailing users when there are outstanding payments. Time-based. Source: Baremetrics. Source: Hulu. What the next step is.

Analytic Tools 104

Analytic Tools Data Visualization Customer Experience User Testing 104

The Product Coalition

FEBRUARY 23, 2022

It affects how the customer perceives your product and brand, influencing how much revenue potential you can tap into. In the B2C sector, charging by value metric is a fledgling concept and not every segment is used for it. patents, brand) human (i.e. Sooner or later, you’ll also discover your positioning.

User Testing 127

User Testing Research Software Customer Experience Product Research 127

Gainsight

SEPTEMBER 5, 2019

It should come at no surprise that compared to B2C, B2B lags in customer experience (CX). Increased customer expectations, especially when it comes to recurring revenue , mean that B2B companies can’t just drag and drop B2C CX strategies—even mid-touch customers are far too complex and spend far too much in ARR for that to work.

Customer Experience 49

Customer Experience B2B Customer Feedback User Friction 49

The Product Coalition

JANUARY 25, 2021

Here are 11 things you can do to maintain your product momentum with close to zero development budget: Note : Many of the ideas here were written with B2B products in mind, but I’m sure many B2C product managers will find useful stuff in there as well. When there are no new developments occupying the majority of your time?

Product Research 94

Product Research User Testing Customer Experience Reporting Tools 94

Userpilot

FEBRUARY 20, 2020

… They also promote a company, its brand and ensure the consistency of the marketing message. That means it doesn’t include brand awareness. It also involves positioning your product. RELATED: 6 Product Positioning Strategy Misconceptions in a SaaS Business (and What You Can Do About Them).

Feedback Software 89

Feedback Software Research Software Product Marketing User Testing 89

Product Management Unpacked

AUGUST 8, 2018

It’s a good concern and a great question, one that underscores that the product management function has matured and become more essential, and as he pointed out, the internet has made both B2B and B2C marketing more quantitative and complex. However, I have long believed that it is important for these two functions to remain as one.

User Testing 101

User Testing Product Management Product Manager Reporting Tools 101

Userpilot

NOVEMBER 9, 2021

Tracking a counter metric will help you identify when a positive trend in your north star metric causes a negative trend in any other business aspect. B2B and B2C brands have different focal points when it comes to selecting North Star metrics. Counter metrics help you stay grounded in this regard. North Star Metrics examples.

Onboarding KPIs 52

Onboarding KPIs Data Visualization Analytic Tools Customer Experience 52

The Product Coalition

FEBRUARY 6, 2020

User expectations and pressure on companies have increased: they must be present in multiple channels, generate personalized content and positive user experiences in each of these channels. To meet these expectations, companies had to shift their marketing focus from creating brand awareness to managing customer relationships and life cycles.

Data Visualization 78

Data Visualization Research Software Reporting Tools Analytic Tools 78

PMLesson's Ace the PM Interview

MAY 19, 2020

As a Product Marketer, you partner with Product teams to bring the voice of the user to the product development process, determine the positioning of the product to the user, and develop and execute the go-to-market plan for new products and features. Who would you want your brand ambassador to be? What about if it was B2C or B2B?

Product Marketing 52

Product Marketing User Testing Marketing Technical Review 52

Intercom, Inc.

NOVEMBER 7, 2019

Here are five quick takeaways: The founders of Spendesk noticed that, while the B2C space was innovating with peer-to-peer quickpay options, nothing like that existed in the B2B space (which often lags a few years behind the consumer market). How can you position your sales team so that they are more like consultants that are hot sellers?

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

The Product Coalition

MAY 24, 2018

Petra Gross has held many product leading positions and has been a speaker at WomeninProduct. With 5 years experience in delivering B2B and B2C products, Katherine Barrett is also a fantastic speaker: she will be on the stage of Product Management Festival in Singapore talking about the tedious task of removing product features.

Product Management 60

Product Management Product Manager Banking Software Engineering 60